バーチャルミラーの市場規模、シェア、成長分析、コンポーネント別、技術別、展開別、エンドユーザー別、地域別 - 産業予測、2025～2032年

バーチャルミラーの世界市場規模は、2023年に105億米ドルと評価され、2024年の137億7,000万米ドルから2032年には1,201億2,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは31.1％で成長する見通しです。

eコマースブームは、オンラインショッピング体験を向上させるマルチセンサー・ボディスキャナーの需要に牽引され、バーチャルミラー技術に有望な道を開いた。自動車分野では、広角カメラとLCDスクリーンを搭載したバーチャル・エクステリア・ミラーに人気が集まっており、より優れた車載機能のために投資を惜しまない技術に精通した消費者に支持されています。ホスピタリティ業界では、インタラクティブなLCDミラーは、テキストとビデオコンテンツを融合させた魅力的なコンテンツを提供し、ホテルやレストランでのゲストの体験を一変させる。バーチャル試着の利便性、衛生面の優先度の高まり、eコマース・ウェブサイトでの購入前試用といった要因が、市場の成長を後押ししています。オンラインショッピングが拡大し続ける中、バーチャルミラーソリューションプロバイダーは、この進化する状況から大きな利益を得ることができます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

バーチャルミラー市場規模：コンポーネント別

• 市場概要
• ハードウェア
• ソフトウェア
  • ファームウェア/プラットフォーム
  • モバイルアプリケーション
• サービス
  • 統合とアップグレード
  • コンサルティングメンテナンス修理

バーチャルミラー市場規模：技術別

• 市場概要
• 3Dボディスキャン
• 写真精度の高いVFR
• 3D拡張現実と仮想現実
• その他

バーチャルミラー市場規模：展開別

• 市場概要
• クラウド
• オンプレミス

バーチャルミラー市場規模：エンドユーザー別

• 市場概要
• 小売
  • eコマース
  • レンガとモルタル
• その他

バーチャルミラー市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Astrafit
• MemoMi
• Fits.me
• VIRTusize
• SmartPixels
• SenseMi
• Virtual Mirror
• Reflexion
• Zugara
• Holition
• Styku
• MirrAR
• True Fit
• Fashion3D
• Sizebay
• Styliff
• Dressformer
• 3D-A-PORTER
• Metail
• Tylko

結論と推奨事項

Global Virtual Mirror Market size was valued at USD 10.5 billion in 2023 and is poised to grow from USD 13.77 billion in 2024 to USD 120.12 billion by 2032, growing at a CAGR of 31.1% during the forecast period (2025-2032).

The e-commerce boom has opened promising avenues for virtual mirror technology, driven by the demand for multi-sensor body scanners that enhance online shopping experiences. In the automotive sector, virtual exterior mirrors equipped with wide-angle cameras and LCD screens are gaining traction, resonating well with tech-savvy consumers who are willing to invest more for better vehicle features. In the hospitality industry, interactive LCD mirrors provide an engaging blend of text and video content, transforming guest experiences in hotels and restaurants. Factors like the convenience of virtual try-ons, heightened hygiene priorities, and pre-purchase trials on e-commerce websites are propelling market growth. As online shopping continues to expand, virtual mirror solution providers stand to benefit significantly from this evolving landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Virtual Mirror market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Virtual Mirror Market Segmental Analysis

Global Virtual Mirror Market is segmented by Component, Technology, Deployment, End User and region. Based on Component, the market is segmented into Hardware, Software and Services. Based on Technology, the market is segmented into 3D Body Scanning, Photo Accurate VFR, 3D Augmented Reality & Virtual Reality and Others. Based on Deployment, the market is segmented into Cloud and On-Premises. Based on End User, the market is segmented into Retail and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Virtual Mirror Market

The Global Virtual Mirror market is propelled by several key factors, including the ability for consumers to virtually try on clothing in stores, an increasing focus on hygiene for cosmetics and other retail goods, and the convenience of testing products online before making a purchase. This growth is further supported by manufacturers who cater to both e-commerce platforms and physical retail spaces, while innovative start-ups, leveraging advancements in Augmented Reality (AR), Virtual Reality (VR), and Artificial Intelligence (AI), provide unique retail and hospitality solutions. These start-ups, often offering cost-effective virtual mirror technology, attract substantial investments aimed at refining and marketing their offerings.

Restraints in the Global Virtual Mirror Market

The Global Virtual Mirror market faces several restraints, primarily due to the reliance on imported raw materials such as soda, limestone, sand, clarifying agents, and glistening glass. These materials are typically sourced from countries like China, the United States, Canada, and India, leading to fluctuations in global pricing driven by maritime and import costs, which are further impacted by volatile oil prices. The World Bank projected a spike in crude oil prices to USD 100 per barrel in 2022, exacerbated by trade tensions and production issues. Consequently, developers and interior designers are opting for cost-effective local mirror suppliers to manage project expenses, which ultimately hinders the revenue growth potential of the market by influencing the overall unit sale price and Return On Investment (ROI) dynamics.

Market Trends of the Global Virtual Mirror Market

The Global Virtual Mirror market is experiencing robust growth, fueled by advancements in technology and increasing partnerships between merchants and leading automotive brands like AUDI AG, Jaguar Land Rover, and Lexus. These collaborations enhance user experiences through innovative smart mirror solutions. Moreover, as the trend of hybrid shopping-combining online and in-store experiences-grows, retailers are increasingly adopting virtual mirrors to facilitate product visualization and personalization for customers. This convergence of automotive and retail applications underscores a burgeoning demand for interactive and immersive shopping experiences, positioning the global virtual mirror market for significant expansion in the years to come.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Virtual Mirror Market Size by Component & CAGR (2025-2032)

• Market Overview
• Hardware
• Software
  • Firmware/Platform
  • Mobile Application
• Services
  • Integration and Upgradation
  • Consultation, Maintenance and Repair

Global Virtual Mirror Market Size by Technology & CAGR (2025-2032)

• Market Overview
• 3D Body Scanning
• Photo Accurate VFR
• 3D Augmented Reality & Virtual Reality
• Others

Global Virtual Mirror Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• Cloud
• On-Premises

Global Virtual Mirror Market Size by End User & CAGR (2025-2032)

• Market Overview
• Retail
  • E-commerce
  • Brick & Mortar
• Others

Global Virtual Mirror Market Size & CAGR (2025-2032)

• North America (Component, Technology, Deployment, End User)
  • US
  • Canada
• Europe (Component, Technology, Deployment, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Technology, Deployment, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Technology, Deployment, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Technology, Deployment, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Astrafit
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MemoMi
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fits.me
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VIRTusize
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SmartPixels
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SenseMi
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Virtual Mirror
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reflexion
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zugara
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Holition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Styku
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MirrAR
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• True Fit
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fashion3D
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sizebay
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Styliff
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dressformer
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 3D-A-PORTER
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Metail
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tylko
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations