市場調査レポート

商品コード

1603325

小売業における拡張現実（AR）の市場規模、シェア、成長分析、コンポーネント別、技術別、デバイスタイプ別、地域別 - 産業予測、2024年～2031年

Augmented Reality in Retail Market Size, Share, Growth Analysis, By Component, by Technology, by Device Type, By Region - Industry Forecast 2024-2031

出版日: 2024年11月26日
発行: SkyQuest
ページ情報: 英文 199 Pages
納期: 3～5営業日

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PDF & Excel (Single User License)

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概要
目次

概要

サンプル依頼リストに入れる

小売業における拡張現実（AR）の世界市場規模は、2022年に28億3,000万米ドルと評価され、2023年の40億米ドルから2031年には451億9,000万米ドルに成長し、予測期間（2024-2031年）のCAGRは41.4％で成長する見通しです。

拡張現実（AR）は、物理的なショッピング体験にデジタル要素をシームレスに統合することで、小売業界の展望に革命をもたらしています。この技術は、現実の環境に視覚や音などの感覚情報を重ね合わせることでユーザーエンゲージメントを高め、消費者の商品との関わり方を変革します。ARソリューションの需要は、COVID-19の大流行時に急増し、小売業者は、進化する顧客ニーズに対応し、収益成長を促進するために、これらのツールを採用するようになった。例えば、ARを利用することで、顧客は家具を購入する前に、自分の家で家具がどのように見えるかを視覚化することができます。世界の小売業における拡張現実（AR）市場は、ARやバーチャルリアリティ・ソリューションがもたらす経済的利点に加え、投資の増加やスマートフォンの普及に後押しされ、力強い成長を遂げています。しかし、プライバシーの問題や高額な設定費用といった課題が、より幅広い普及の障害となっています。こうしたハードルにもかかわらず、小売業における顧客とのインタラクションや体験の向上に対する需要の高まりは、市場拡大の有望な機会を提供しています。KPMGによると、2022年末までに新たなデジタル・ソリューションが企業の収益成長の80%に貢献すると予測されており、小売の未来を形作る上で拡張現実が重要な役割を果たすことが強調されています。企業がAR戦略の革新と導入を続ける中、小売セクターは大きな変革の時を迎えており、この新たな市場動向を活用しようとする利害関係者に示唆を与えています。

重要成功要因
競合の程度
主な投資機会
市場エコシステム
技術の進歩
規制情勢
バリューチェーン分析
ケーススタディ分析
顧客と購買基準の分析
PESTEL分析
マクロ経済指標
スタートアップ分析
市場の魅力指数
原材料の分析
サプライチェーン分析
価格分析

小売業における拡張現実（AR）の市場規模：コンポーネント別& CAGR（2024-2031）

ハードウェア
センサー
加速度計
ジャイロスコープ
磁力計
近接センサー
半導体部品
コントローラーとプロセッサー
集積回路
- ディスプレイとプロジェクター
- カメラ
- その他
ソフトウェアとサービス
- ソフトウェア開発キット（SDK）とアプリ
サービス
ARソフトウェア機能
ARリモートコラボレーション
ワークフローの最適化
ドキュメント
視覚化
3Dモデリング
ナビゲーション

小売業における拡張現実（AR）の市場規模：技術別& CAGR（2024-2031）

マーカーベースの拡張現実
- パッシブマーカー
- アクティブマーカー
マーカーレス拡張現実
- モデルベース
- 画像処理ベース

小売業における拡張現実（AR）の市場規模：デバイスタイプ別& CAGR（2024-2031）

ヘッドマウントディスプレイ（HMD）
スマートARミラー
ハンドヘルドデバイス

小売業における拡張現実（AR）の市場規模：小売タイプ別& CAGR（2024-2031）

ジュエリー
美容と化粧品
アパレルフィッティング
家具と照明
食料品の買い物
フットウェア
その他

小売業における拡張現実（AR）の市場規模：用途別& CAGR（2024-2031）

広告とマーケティング
試着ソリューション
企画・設計
情報システム

小売業における拡張現実（AR）の市場規模：地域別& CAGR（2024-2031）

北米
- 米国
- カナダ
欧州
- 英国
- ドイツ
- スペイン
- フランス
- イタリア
- その他欧州地域
アジア太平洋
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東およびアフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2023年）
主な市場企業が採用した戦略
市場の最近の動向
企業の市場シェア分析（2023年）
主要企業の企業プロファイル
- 会社概要
- 製品ポートフォリオ分析
- セグメント別シェア分析
- 収益の前年比比較（2021-2023）

主要企業プロファイル

Augment
Ikea
Google
Apple
Microsoft
Blippar
ViewAR
Holition
Sephora
Amazon
Imaginate Technologies
Kudan
Holition
PTC
Zugara
Marxent Labs
Gravity Jack
Inde
Sony Group Corporation
Niantic Labs

結論と推奨事項

Product Code: SQMIG45E2243

Global Augmented Reality in Retail Market size was valued at USD 2.83 billion in 2022 and is poised to grow from USD 4 billion in 2023 to USD 45.19 billion by 2031, growing at a CAGR of 41.4% in the forecast period (2024-2031).

Augmented reality (AR) is revolutionizing the retail landscape by seamlessly integrating digital elements into the physical shopping experience, typically through smartphones, tablets, or AR glasses. This technology enhances user engagement by overlaying sensory information-such as visuals and sounds-onto real-world environments, transforming how consumers interact with products. The demand for AR solutions surged during the COVID-19 pandemic, prompting retailers to adopt these tools to meet evolving customer needs and drive revenue growth. For instance, AR allows customers to visualize how furniture would look in their homes before making a purchase. The global augmented reality retail market is witnessing robust growth, fueled by increased investments and widespread smartphone adoption, alongside the economic advantages presented by AR and virtual reality solutions. However, challenges such as privacy concerns and high setup costs remain obstacles to wider adoption. Despite these hurdles, the increasing demand for enhanced customer interactions and experiences in retail offers promising opportunities for market expansion. According to KPMG, it is projected that new digital solutions will contribute to 80% of enterprise revenue growth by the end of 2022, emphasizing the critical role of augmented reality in shaping the future of retail. As businesses continue to innovate and implement AR strategies, the retail sector is poised for significant transformation, offering insights for stakeholders looking to capitalize on this emerging market trend.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Augmented Reality In Retail market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Augmented Reality In Retail Market Segmental Analysis

Global Augmented Reality Market is segmented by component, by Technology, by Device Type, by Application, by Retail Type and by Region. Based on component, the market is segmented into Hardware (Sensors, Semiconductor Components, Displays & Projectors, Cameras, Others), Software (Software Development Kits (SDKs) and apps, Services). Based on Technology, the market is segmented into Marker-based Augmented Reality (Passive Marker, Active Marker), Marker-less Augmented Reality (Model Based, Image Processing Based). Based on Device type, the market is segmented into Head-Mounted Display (HMD), Smart AR Mirror, and Handheld Device. Based on application, the market is segmented into Advertising and Marketing, Try-on Solutions, Planning and Designing, Information Systems. Based on Retail Type, the market is segmented into Jewelry, Beauty and Cosmetics, Apparel Fitting, Furniture and Lighting, Grocery Shopping, Footwear, Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Augmented Reality In Retail Market

One of the key drivers of the Global Augmented Reality in Retail market is the enhancement of customer engagement. AR technology provides retailers with the ability to create immersive and interactive shopping experiences that captivate customers. By allowing shoppers to visualize products in real-world contexts via augmented reality applications, retailers can foster deeper connections with their brand. This level of engagement not only makes shopping more enjoyable but also leads to increased sales and customer loyalty, as customers are more likely to return when they feel a strong emotional tie to their shopping experience. Consequently, the implementation of AR stands to significantly benefit retailers in today's competitive landscape.

Restraints in the Global Augmented Reality In Retail Market

One significant constraint in the Global Augmented Reality in Retail market is the high implementation expenses associated with adopting AR technology. Retailers face substantial costs related to developing AR applications, purchasing AR-enabled devices, and integrating AR solutions into their existing systems. These financial burdens can deter many retailers from embracing AR, particularly smaller businesses with limited budgets. As a result, the high costs associated with AR technology pose a considerable obstacle to widespread adoption, hindering the overall growth potential of AR in the retail sector and limiting versatility among diverse retail establishments.

Market Trends of the Global Augmented Reality In Retail Market

The Global Augmented Reality (AR) in Retail market is witnessing a significant upward trend, as the technology revolutionizes the shopping experience by enhancing customer engagement and interaction. With nearly every facet of retail now incorporating AR functionalities, consumers are increasingly embracing digital solutions that allow them to virtually 'try on' products from the comfort of their homes or through interactive in-store kiosks. This shift not only strengthens customer-brand relationships but also drives sales conversions by facilitating informed purchasing decisions. As consumer adoption rates continue to rise and retailers invest in innovative AR solutions, the market is poised for substantial growth in the coming years.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Driver & Opportunities
- Restraints & Challenges
Porters Analysis & Impact
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Technological Advancement
Regulatory Landscape
Value Chain Analysis
Case Study Analysis
Customer & Buying Criteria Analysis
PESTEL Analysis
Macro-Economic Indicators
Startup Analysis
Market Attractiveness Index
Raw Material Analysis
Supply Chain Analysis
Pricing Analysis

Global Augmented Reality in Retail Market Size by Component & CAGR (2024-2031)

Hardware
Sensors
Accelerometers
Gyroscopes
Magnetometers
Proximity Sensors
Semiconductor Components
Controllers and Processors
Integrated Circuits
- Displays & Projectors
- Cameras
- Others
Software & Services
- Software Development Kits (SDKs) and apps
Services
AR Software Functions
AR Remote Collaboration
Workflow Optimization
Documentation
Visualization
3D Modeling
Navigation

Global Augmented Reality in Retail Market Size by Technology & CAGR (2024-2031)

Marker-based Augmented Reality
- Passive Marker
- Active Marker
Marker-less Augmented Reality
- Model Based
- Image Processing Based

Global Augmented Reality in Retail Market Size by Device Type & CAGR (2024-2031)

Head-Mounted Display (HMD)
Smart AR Mirror
Handheld Device

Global Augmented Reality in Retail Market Size by Retail Type & CAGR (2024-2031)

Jewelry
Beauty and Cosmetics
Apparel Fitting
Furniture and Lighting
Grocery Shopping
Footwear
Others

Global Augmented Reality in Retail Market Size by Application & CAGR (2024-2031)

Advertising and Marketing
Try-on Solutions
Planning and Designing
Information Systems

Global Augmented Reality in Retail Market Size by Region & CAGR (2024-2031)

North America, (segmented by component, by Technology, by Device Type, by Retail Type, by Application)
- US
- Canada
Europe, (segmented by component, by Technology, by Device Type, by Retail Type, by Application)
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific, (segmented by component, by Technology, by Device Type, by Retail Type, by Application)
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
Latin America, (segmented by component, by Technology, by Device Type, by Retail Type, by Application)
- Brazil
- Rest of Latin America
Middle East & Africa, (segmented by component, by Technology, by Device Type, by Retail Type, by Application)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2023
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

Augment
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ikea
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Google
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Apple
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Microsoft
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Blippar
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ViewAR
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Holition
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sephora
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amazon
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Imaginate Technologies
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kudan
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Holition
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
PTC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Zugara
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Marxent Labs
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Gravity Jack
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Inde
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sony Group Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Niantic Labs
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments