市場調査レポート

商品コード

1623981

エナジードリンクの市場規模、シェア、成長分析、製品タイプ別、フォーマット別、フレーバー別、カテゴリー別、性質別、流通チャネル別、地域別 - 産業予測、2025～2032年

Energy Drinks Market Size, Share, Growth Analysis, By Product Type (Caffeinated Beverage, De-caffeinated Beverage), By Format (Shots, Powder), By Flavor, By Categories, By Nature, By Distribution Channel, By Region - Industry Forecast 2025-2032

出版日: 2025年01月01日
発行: SkyQuest
ページ情報: 英文 157 Pages
納期: 3～5営業日

価格

PDF & Excel (Single User License)

USD 5,300 763,518円

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価格表記: USDを日本円(税抜)に換算

本日の銀行送金レート: 1USD=144.06円

全表示
概要
目次

概要

サンプル依頼リストに入れる

エナジードリンクの世界市場規模は2023年に745億米ドルと評価され、2024年の803億9,000万米ドルから2032年には1,476億9,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは7.9%で成長する見通しです。

エナジードリンク業界は、革新的なフレーバーや健康志向の製品に対する消費者の需要の高まりにより、最も急成長しているセグメントの1つです。消費者は無糖、ゼロカロリー、オーガニックの選択肢を求めており、天然成分で糖分の低い飲料へのシフトが顕著です。エナジードリンクは米国のティーンエイジャーやヤングアダルトの間で依然として人気があるが、主な消費者層は従来18歳から34歳の男性でした。しかし、サプライヤーは現在、より広範な若者層をターゲットとし、身体的パフォーマンスだけでなく、精神的な覚醒の需要に焦点を当てています。高糖分や合成成分による健康への懸念など、課題は依然残っているが、自然派飲料へのトレンドは、今後数年で市場が大きく成長する可能性を示しています。

北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- イタリア
- その他欧州地域
アジア太平洋地域
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2024年）
主な市場企業が採用した戦略
市場の最近の動向
企業の市場シェア分析（2024年）
主要企業の企業プロファイル
- 会社概要
- 製品ポートフォリオ分析
- セグメント別シェア分析
- 収益の前年比比較（2022-2024）

主要企業プロファイル

Monster Beverage Corp.
Kraft Foods Inc.
The Gatorade Company, Inc.
PepsiCo Inc.
Coca-Cola Co.
Red Bull GmbH
Nestle S.A.
Carlsberg A/S
NEALKO ORAVAN, spol s.r.o
Kabisa B.V.
Suntory Holdings Ltd.
Asia Brewery Incorporated
Otsuka Pharmaceutical Co.
Dali foods group
LT Group Inc.

結論と推奨事項

Product Code: SQMIG30G2027

Global Energy Drinks Market size was valued at USD 74.5 billion in 2023 and is poised to grow from USD 80.39 billion in 2024 to USD 147.69 billion by 2032, growing at a CAGR of 7.9% during the forecast period (2025-2032).

The energy drinks industry is one of the fastest-growing segments due to increasing consumer demand for innovative flavors and health-conscious products. There is a notable shift towards beverages with natural ingredients and lower sugar content, with consumers seeking sugar-free, zero-calorie, and organic options. While energy drinks remain popular among teenagers and young adults in the US, the primary consumer base has traditionally been males aged 18 to 34. However, suppliers are now targeting a broader youth demographic, focusing on the demand for mental alertness rather than just physical performance. Challenges persist, including health concerns associated with high sugar and synthetic ingredients, but the trend towards natural drinks indicates substantial market growth potential in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Energy Drinks market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Energy Drinks Market Segmental Analysis

Global Energy Drinks Market is segmented by Product Type, Format, Flavor, Categories, Nature, Distribution Channel, and region. Based on Product Type, the market is segmented into Caffeinated Beverage and De-caffeinated Beverage. Based on Format, the market is segmented into Shots, Powder and Ready-To-Drink (RTD). Based on Flavor, the market is segmented into Unflavored and Flavored. Based on Categories, the market is segmented into Natural Energy Drink, Sports Drink, Non-Alcoholic Beverage, Functional beverages and Non-carbonated packaged drinks. Based on Nature, the market is segmented into Organic and Conventional. Based on Distribution Channel, the market is segmented into B2B, B2C (Store-Based Retailing, Hypermarkets /Supermarkets, Convenience Stores, Mom And Pop Stores, Discount Stores, Specialty Stores, Independent Small Groceries, Online Retail). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Energy Drinks Market

The Global Energy Drinks market is significantly driven by the increasing demand for fitness activities. As people globally become more engaged in diverse exercise regimes such as yoga, aerobics, and competitive events like half- and full-marathons, the appetite for energy-enhancing beverages has risen sharply. Furthermore, there is a notable shift toward healthier alternatives as consumers are increasingly aware of the potential health risks associated with conventional energy drinks. In response to this rising health consciousness, manufacturers are increasingly incorporating natural ingredients and organic extracts into their formulations, contributing to the expansion and diversification of the energy drinks market.

Restraints in the Global Energy Drinks Market

One of the significant restraints affecting the global energy drinks market is the growing awareness of health risks associated with these beverages. Energy drinks typically contain high levels of sugar and caffeine, which have been linked to various health concerns, including obesity, cardiovascular problems, and elevated blood pressure, particularly among young adults and adolescents. The potential for excessive consumption also raises alarms regarding anxiety, caffeine dependency, and other serious health complications. These health risks are leading to increased scrutiny from both consumers and regulatory bodies, ultimately influencing market demand and prompting consumers to seek healthier alternatives.

Market Trends of the Global Energy Drinks Market

The Global Energy Drinks market is witnessing a significant trend toward innovation, particularly through the introduction of unique and seasonal flavors that enhance consumer engagement and attract novelty-seeking customers. Companies are diversifying their product offerings with varying sizes and packaging formats to cater to diverse consumer preferences, thus intensifying competition in the market. Notably, brands like Metta Beverage Corp. are leading this trend with natural flavors enriched with adaptogens, while marketing efforts, including celebrity endorsements, are amplifying brand visibility. The launch of limited-edition flavors, such as Rockstar Energy's Cotton Candy variant, further exemplifies this trend, appealing to consumers' desire for indulgent taste experiences and reflecting the dynamic evolution of the energy drink segment amidst growing social media influence.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Regulatory Analysis
Case Study Analysis
Consumer Analysis

Global Energy Drinks Market Size by Product Type & CAGR (2025-2032)

Market Overview
Caffeinated Beverage
De-caffeinated Beverage

Global Energy Drinks Market Size by Format & CAGR (2025-2032)

Market Overview
Shots
Powder
Ready-To-Drink (RTD)

Global Energy Drinks Market Size by Flavor & CAGR (2025-2032)

Market Overview
Unflavored
Flavored
- Citrus
- Berries
- Mocha
- Pomegranate
- Apple
- Mint
- Blends (Mix)
- Cola
- Watermelon
- Chocolate
- Others

Global Energy Drinks Market Size by Categories & CAGR (2025-2032)

Market Overview
Natural Energy Drink
Sports Drink
Non-Alcoholic Beverage
Functional beverages
Non-carbonated packaged drinks

Global Energy Drinks Market Size by Nature & CAGR (2025-2032)

Market Overview
Organic
Conventional

Global Energy Drinks Market Size by Distribution Channel & CAGR (2025-2032)

Market Overview
B2B
B2C
Store-Based Retailing
Hypermarkets /Supermarkets
Convenience Stores
Mom And Pop Stores
Discount Stores
Specialty Stores
Independent Small Groceries
Online Retail

Global Energy Drinks Market Size & CAGR (2025-2032)

North America (Product Type, Format, Flavor, Categories, Nature, Distribution Channel)
- US
- Canada
Europe (Product Type, Format, Flavor, Categories, Nature, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product Type, Format, Flavor, Categories, Nature, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product Type, Format, Flavor, Categories, Nature, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Product Type, Format, Flavor, Categories, Nature, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Monster Beverage Corp.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kraft Foods Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Gatorade Company, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
PepsiCo Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Coca-Cola Co.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Red Bull GmbH
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nestle S.A.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Carlsberg A/S
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NEALKO ORAVAN, spol s.r.o
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kabisa B.V.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Suntory Holdings Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Asia Brewery Incorporated
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Otsuka Pharmaceutical Co.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dali foods group
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LT Group Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

エナジードリンクの市場規模、シェア、成長分析、製品タイプ別、フォーマット別、フレーバー別、カテゴリー別、性質別、流通チャネル別、地域別 - 産業予測、2025～2032年

Energy Drinks Market Size, Share, Growth Analysis, By Product Type (Caffeinated Beverage, De-caffeinated Beverage), By Format (Shots, Powder), By Flavor, By Categories, By Nature, By Distribution Channel, By Region - Industry Forecast 2025-2032

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主な市場の考察

エナジードリンク市場規模：製品タイプ別

エナジードリンク市場規模：フォーマット別

エナジードリンク市場規模：フレーバー別

エナジードリンク市場規模：カテゴリー別

エナジードリンク市場規模：性質別

エナジードリンク市場規模：流通チャネル別

エナジードリンク市場規模