市場調査レポート

商品コード

1622340

マーケティング分析ソフトウェア市場規模、シェア、成長分析、コンポーネント別、用途別、展開モード別、組織規模別、最終用途産業別、地域別 - 産業予測、2025～2032年

Marketing Analytics Software Market Size, Share, Growth Analysis, By Component, By Application, By Deployment Mode, By Organization Size, By End-Use Industry, By Region - Industry Forecast 2025-2032

出版日: 2024年12月22日
発行: SkyQuest
ページ情報: 英文 157 Pages
納期: 3～5営業日

価格

PDF & Excel (Single User License)

USD 5,300 779,047円

レポートPDF・Excelを1 名様のみがご利用頂けるライセンスです。PDF・Excell内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します

PDF & Excel (Multiple User License)

USD 6,200 911,338円

レポートPDF・Excel2-5名様までがご利用頂けるライセンスです。PDF・Excel内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します。

PDF & Excel (Enterprise License)

USD 7,100 1,043,629円

レポートPDF・Excelを同一企業に所属の全世界の方にご使用頂けるライセンスです。PDF・Excel内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します。

価格表記: USDを日本円(税抜)に換算

本日の銀行送金レート: 1USD=146.99円

全表示
概要
目次

概要

サンプル依頼リストに入れる

マーケティング分析ソフトウェア市場規模は2023年に50億6,000万米ドルで、予測期間（2025-2032年）のCAGRは13.9%で、2024年の57億6,000万米ドルから2032年には163億2,000万米ドルに成長する見通しです。

市場での存在感を高め、消費者の嗜好を理解することが重視されるようになったことで、企業のマーケティング分析ツールの導入が加速しています。これらのツールは、マーケティングキャンペーンのパフォーマンスに関する貴重な洞察を提供し、マーケティング属性やROIのような主要指標の評価を通じて、成功する戦略の特定を容易にします。クラウドコンピューティング技術の進歩は、大企業のマーケティング担当者がさまざまなチャネルにわたる膨大なデータセットをより効率的かつコスト効率よく管理できるようにする、大きな成長促進要因です。オラクルやアドビといった業界大手がオーダーメイドのソリューションを提供していることからも、クラウドベースのマーケティング分析の人気急上昇がうかがえます。さらに、ソーシャルメディア・プラットフォームの台頭は新たなマーケティングの機会をもたらし、あらゆる規模の企業がユーザーデータを活用して製品の提供や運営を強化できるようにしています。

北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- イタリア
- その他欧州地域
アジア太平洋地域
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2024年）
主な市場企業が採用した戦略
市場の最近の動向
企業の市場シェア分析（2024年）
主要企業の企業プロファイル
- 会社概要
- 製品ポートフォリオ分析
- セグメント別シェア分析
- 収益の前年比比較（2022-2024）

主要企業プロファイル

IBM Corporation（USA）
Microsoft Corporation（USA）
Oracle Corporation（USA）
Salesforce.com Inc.（USA）
Accenture PLC（Ireland）
Adobe Systems Incorporated（USA）
SAS Institute Inc.（USA）
Teradata Corporation（USA）
Pegasystems Inc.（USA）
Tableau Software（USA）
Google LLC（USA）
HubSpot, Inc.（USA）
SAP SE（Germany）
Harte Hanks, Inc.（USA）
Marketo, Inc.（USA）
Act-On Software, Inc.（USA）
SAS Institute Inc.（USA）

結論と推奨事項

Product Code: SQMIG45D2069

Marketing Analytics Software Market size was valued at USD 5.06 Billion in 2023 and is poised to grow from USD 5.76 Billion in 2024 to USD 16.32 Billion by 2032, growing at a CAGR of 13.9% during the forecast period (2025-2032).

The growing emphasis on securing a stronger market presence and understanding consumer preferences is set to boost the adoption of marketing analytics tools among organizations. These tools provide valuable insights into marketing campaign performance and facilitate the identification of successful strategies through the evaluation of key metrics like marketing attribution and ROI. The advancement of cloud computing technology is a major growth driver, enabling marketers from large enterprises to manage vast datasets across various channels more efficiently and cost-effectively. The surge in popularity of cloud-based marketing analytics is evident as industry leaders like Oracle and Adobe offer tailored solutions. Additionally, the rise of social media platforms presents new marketing opportunities, allowing businesses of all sizes to leverage user data for enhanced product offerings and operations.

Top-down and bottom-up approaches were used to estimate and validate the size of the market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Market Segmental Analysis

Global Marketing Analytics Software Market is segmented by component, application, deployment mode, organization size, end-use industry and region. Based on component, the market is segmented into software and services. Based on application, the market is segmented into social media marketing, email marketing, seo marketing, content marketing, pay-per-click (PPC) marketing, display marketing and video marketing. Based on deployment mode, the market is segmented into on-premises and cloud. Based on organization size, the market is segmented into small and medium enterprises (SMEs) and large enterprises. Based on end-use industry, the market is segmented into retail, BFSI (banking, financial services, and insurance), healthcare, manufacturing, IT & telecom, media & entertainment, education and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Market

The Marketing Analytics Software market is significantly influenced by the rising demand for data-driven marketing practices. As businesses increasingly prioritize data-centric decision-making to inform their marketing strategies, there is a heightened reliance on analytics tools to extract valuable insights from vast amounts of data. This approach allows marketers to better comprehend customer behavior, preferences, and prevailing market trends. By harnessing these insights, companies can tailor their campaigns more effectively, optimize resource allocation, and enhance overall marketing performance. Consequently, this growing focus on data analytics not only propels the market forward but also reshapes how organizations engage with their target audiences.

Restraints in the Market

The marketing analytics software market faces several restraints, particularly related to data privacy concerns. As the reliance on customer data grows, issues surrounding data privacy and security have become increasingly prominent. Regulations such as the General Data Protection Regulation (GDPR) impose stricter requirements on data management practices, which directly impacts how marketers gather, store, and utilize customer information. These restrictions may hinder the ability of businesses to fully leverage data analytics tools, ultimately limiting their marketing effectiveness and strategies. Consequently, organizations must navigate these regulatory challenges while striving to maintain consumer trust and compliance, which can be a complex balancing act.

Market Trends of the Market

The trend toward cloud-based marketing analytics solutions is set to experience significant growth as small and medium enterprises (SMEs) increasingly adopt this deployment strategy. By leveraging cloud technology, SMEs can access advanced marketing analytics tools without overhauling their existing IT infrastructures, thereby enhancing operational efficiency and cost-effectiveness. The flexibility offered by public, private, and hybrid cloud options allows businesses to tailor solutions according to their specific needs and scalability requirements. As the demand for data-driven marketing strategies intensifies, the integration of cloud-based analytics will empower SMEs to make informed decisions, optimize campaigns, and ultimately drive business growth in a competitive market landscape.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technological Advancement
Regulatory Landscape
Case Studies
Customer & Buying Criteria Analysis
Startup Analysis

Global Marketing Analytics Software Market Size by Component & CAGR (2025-2032)

Market Overview
Software
- On-Premise
- Cloud-Based
Services
- Professional Services
- Consulting
- Implementation
- Support & Maintenance
- Managed Services

Global Marketing Analytics Software Market Size by Application & CAGR (2025-2032)

Market Overview
Social Media Marketing
Email Marketing
SEO Marketing
Content Marketing
Pay-Per-Click (PPC) Marketing
Display Marketing
Video Marketing

Global Marketing Analytics Software Market Size by Deployment Mode & CAGR (2025-2032)

Market Overview
On-Premises
Cloud

Global Marketing Analytics Software Market Size by Organization Size & CAGR (2025-2032)

Market Overview
Small And Medium Enterprises (SMEs)
Large Enterprises

Global Marketing Analytics Software Market Size by End-Use Industry & CAGR (2025-2032)

Market Overview
Retail
BFSI (Banking, Financial Services, And Insurance)
Healthcare
Manufacturing
IT & Telecom
Media & Entertainment
Education
Others

Global Marketing Analytics Software Market Size & CAGR (2025-2032)

North America (Component, Application, Deployment Mode, Organization Size, End-Use Industry)
- US
- Canada
Europe (Component, Application, Deployment Mode, Organization Size, End-Use Industry)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Component, Application, Deployment Mode, Organization Size, End-Use Industry)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Component, Application, Deployment Mode, Organization Size, End-Use Industry)
- Brazil
- Rest of Latin America
Middle East & Africa (Component, Application, Deployment Mode, Organization Size, End-Use Industry)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

IBM Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Microsoft Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oracle Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Salesforce.com Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Accenture PLC (Ireland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Adobe Systems Incorporated (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAS Institute Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Teradata Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pegasystems Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tableau Software (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Google LLC (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HubSpot, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAP SE (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Harte Hanks, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Marketo, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Act-On Software, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAS Institute Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

マーケティング分析ソフトウェア市場規模、シェア、成長分析、コンポーネント別、用途別、展開モード別、組織規模別、最終用途産業別、地域別 - 産業予測、2025～2032年

Marketing Analytics Software Market Size, Share, Growth Analysis, By Component, By Application, By Deployment Mode, By Organization Size, By End-Use Industry, By Region - Industry Forecast 2025-2032

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主な市場の考察

マーケティング分析ソフトウェア市場規模：コンポーネント別

マーケティング分析ソフトウェア市場規模：用途別

マーケティング分析ソフトウェア市場規模：展開モード別

マーケティング分析ソフトウェア市場規模：組織規模別

マーケティング分析ソフトウェア市場規模：最終用途産業別

マーケティング分析ソフトウェア市場規模