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マーケティング分析ソフトウェア市場、シェア、規模、動向、産業分析レポート：展開別、用途別、業界別、地域別、セグメント予測、2024年～2032年

Marketing Analytics Software Market Share, Size, Trends, Industry Analysis Report, By Deployment (Cloud, On-Premises); By Application; By Industry Vertical; By Region; Segment Forecast, 2024 - 2032

出版日
ページ情報
英文 113 Pages
納期
即日から翌営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.99円
マーケティング分析ソフトウェア市場、シェア、規模、動向、産業分析レポート：展開別、用途別、業界別、地域別、セグメント予測、2024年～2032年
出版日: 2024年05月01日
発行: Polaris Market Research
ページ情報: 英文 113 Pages
納期: 即日から翌営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

Polaris Market Research社の最新調査によると、世界のマーケティング分析ソフトウェア市場規模は2032年までに206億4,748万米ドルに達する見込みです。この調査レポートは、現在の市場力学を詳細に洞察し、将来の市場成長に関する分析を提供しています。

業界の成長を尊重する知覚可能な要因には、ビッグデータとクラウド技術の採用率がますます高まる中、スマートインテリジェンスソリューションの導入に対する企業の動向の上昇が含まれます。

加えて、ソーシャルメディアチャネルに対するトレンドの急増、オンラインマーケティング分析ソフトウェアの取り組みに対するROIの正確な計算の必要性、消費者行動に対する理解の深まりは、予測される年月の間に成長を加速させるいくつかの不可欠な要因です。

クラウドセグメントは、展開ベースで世界産業のほぼ3分の2を占め、主要な地位を占めています。クラウドベースのマーケティング分析ソフトウェアは、データ分析のための幅広い拡張性と柔軟性を可能にするため、予測期間中の大幅な成長に弾みをつける。

オンプレミス・アナリティクス・プラットフォームの導入などの要因によって、企業は専門的な人材を採用することが促進されるため、高品質のアウトプットが可能になり、これがセグメントの成長に大きく貢献する可能性があります。

過去10年間、小売業界は世界で最も急成長している業界の1つとなっています。競争力を維持するため、小売企業は強力なプロモーションとソフトウェア分析技術を駆使し、あらゆる商品購入に向けた顧客の購買行動を誘導しています。India Brand Equity Foundationによると、2018年、小売業界はCAGR13%で9,500億米ドルに達し、2020年には1兆1,000億米ドルに達すると予測されています。このように、小売業界の成長と消費者支出の増加は、予測数年間における業界の成長を促進します。

Wipro Limited、Harte Hanks、Accenture、IBM、Oracle、Adobe、Experian Information Solutions, Inc.、Pegasystems Inc.、SAS Institute Inc.、RTB Digital Media Corporation、Google Marketing Platform、Funnel.io、TABLEAU SOFTWARE, LLC、Teradataなどの主要参入企業は、世界中で事業展開している数少ない主要企業です。

世界に事業を展開するために、さまざまなマーケティング戦略を選択するメーカーが後を絶たないです。2021年2月、アクセンチュア・インタラクティブとマイクロソフト・コーポレーションは、アフリカと中東のプロモーターが、パーソナライズされた顧客体験を提供するために高度な技術を使用して新しい機会を受け入れることを促進するために提携しています。このようなイニシアチブは、世界の業界の高成長に向けて劇的に貢献しています。

目次

第1章 イントロダクション

第2章 エグゼクティブサマリー

第3章 調査手法

第4章 マーケティング分析の展開市場分析

  • マーケティング分析の導入- 業界スナップショット
  • マーケティング分析の展開市場力学
    • 促進要因と機会
      • マーケティング分析ツールの革新
      • データ分析の専門知識
    • 抑制要因と課題
      • データの品質
  • PESTLE分析
  • マーケティング分析の導入市場業界動向
  • COVID-19の影響分析

第5章 世界のマーケティング分析ソフトウェア市場：展開別

  • 主な調査結果
  • イントロダクション
  • クラウド
  • オンプレミス

第6章 世界マーケティング分析ソフトウェア市場：用途別

  • 主な調査結果
  • イントロダクション
  • ソーシャルメディア
  • Eメール
  • 検索エンジン
  • コンテンツ
  • その他

第7章 世界のマーケティング分析ソフトウェア市場：業界別

  • 主な調査結果
  • イントロダクション
    • 世界のマーケティング分析ソフトウェア市場、業界別、2016年～2028年
  • 小売り
    • 世界のマーケティング分析ソフトウェア市場、小売り別、地域別、2016年～2028年
  • 消費財
    • 世界のマーケティング分析ソフトウェア市場、消費財別、地域別、2016年～2028年
  • 産業
    • 世界のマーケティング分析ソフトウェア市場、産業別、地域別、2016年～2028年
  • BFSI
    • 世界のマーケティング分析ソフトウェア市場、 BFSI別、地域別、2016年～2028年
  • メディア・通信
    • 世界のマーケティング分析ソフトウェア市場、メディア・通信別、地域別、2016年～2028年
  • ヘルスケア
    • 世界のマーケティング分析ソフトウェア市場、ヘルスケア別、地域別、2016年～2028年
  • その他
    • 世界のその他のマーケティング分析ソフトウェア市場、地域別、2016年～2028年

第8章 世界のマーケティング分析ソフトウェア市場：地域

  • 主な調査結果
  • イントロダクション
  • 北米
  • 欧州
  • アジア太平洋
  • 中東・アフリカ
  • ラテンアメリカ

第9章 競合情勢

  • 拡大と買収の分析
    • 拡大
    • 買収
  • 提携/協業/合意/公開

第10章 企業プロファイル

  • Accenture
  • Adobe
  • Experian Information Solutions, Inc.
  • Funnel.io
  • Google Marketing Platform
  • Harte Hanks
  • IBM
  • Oracle
  • Pegasystems Inc.
  • RTB Digital Media Corporation
  • SAS Institute Inc.
  • TABLEAU SOFTWARE, LLC
  • Teradata
  • Wipro Limited
図表

List of Tables

  • Table 1 Global Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 2 Global Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 3 Global Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 4 Marketing Analytics Deployment Market Assessment, By Geography, 2016 - 2028 (USD Billion)
  • Table 5 North America: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 6 North America: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 7 North America: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 8 U.S.: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 9 U.S.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 10 U.S.: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 11 Canada: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 12 Canada: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 13 Canada: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 14 Europe: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 15 Europe: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 16 Europe: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 17 UK: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 18 UK: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 19 UK: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 20 France: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 21 France: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 22 France: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 23 Germany: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 24 Germany: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 25 Germany: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 26 Italy: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 27 Italy: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 28 Italy: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 29 Spain: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 30 Spain: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 31 Spain: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 32 Netherlands: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 33 Netherlands: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 34 Netherlands: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 35 Austria: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 36 Austria: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 37 Austria: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 38 Asia Pacific: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 39 Asia Pacific: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 40 Asia Pacific: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 41 China: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 42 China: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 43 China: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 44 India: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 45 India: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 46 India: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 47 Malaysia: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 48 Malaysia: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 49 Malaysia: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 50 Japan: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 51 Japan: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 52 Japan: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 53 Indonesia: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 54 Indonesia: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 55 Indonesia: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 56 South Korea: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 57 South Korea: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 58 South Korea: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 59 Middle East & Africa: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 60 Middle East & Africa: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 61 Middle East & Africa: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 62 Saudi Arabia: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 63 Saudi Arabia: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 64 Saudi Arabia: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 65 UAE: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 66 UAE: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 67 UAE: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 68 Israel: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 69 Israel: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 70 Israel: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 71 South Africa: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 72 South Africa: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 73 South Africa: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 74 Latin America: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 75 Latin America: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 76 Latin America: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 77 Mexico: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 78 Mexico: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 79 Mexico: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 80 Brazil: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 81 Brazil: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 82 Brazil: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 83 Argentina: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 84 Argentina: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 85 Argentina: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)

List of Figures

  • Figure 1. Global Marketing Analytics Deployment Market, 2016 - 2028 (USD Billion)
  • Figure 2. Integrated Ecosystem
  • Figure 3. Research Methodology: Top-Down & Bottom-Up Approach
  • Figure 4. Market by Geography
  • Figure 5. Porter's Five Forces
  • Figure 6. Market by Deployment
  • Figure 7. Global Marketing Analytics Deployment Market, by Deployment, 2016 & 2028 (USD Billion)
  • Figure 8. Market by Application
  • Figure 9. Global Marketing Analytics Deployment Market, by Application, 2016 & 2028 (USD Billion)
  • Figure 10. Market by Industry Vertical
  • Figure 11. Global Marketing Analytics Deployment Market, by Industry Vertical, 2016 & 2028 (USD Billion)
  • Figure 12. Marketing Analytics Deployment Market Assessment, By Geography, 2016 - 2028 (USD Billion)
  • Figure 13. Strategic Analysis - Marketing Analytics Deployment Market
目次
Product Code: PM2108

The global marketing analytics software market size is expected to reach USD 20647.48 million by 2032 according to a new study by Polaris Market Research. The report "Marketing Analytics Software Market Share, Size, Trends, Industry Analysis Report, By Deployment (Cloud, On-Premises); By Application; By Industry Vertical; By Region; Segment Forecast, 2024 - 2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.

The perceptible factors esteeming the industry growth include the rise in trend among companies for the implementation of smart intelligence solutions with the ever-increasing rate of adoption of big data and cloud technology.

In addition, the surge in the trend towards the social media channels, the need for exact calculation of ROI on online marketing analytics software efforts, and the increasing understanding of consumer behavior are the few integral factors accelerating the growth during the forecasting years.

The cloud segment accounted for a leading stake with almost two-thirds of the global industry based on deployment. The cloud-based marketing analytics software enables wider scalability and flexibility for data analysis, thus providing an impetus to the significant growth over the foreseen period, whereas the on-premises segment is further witnessing a significant growth rate worldwide.

Factors such as deploying on-premises analytics platforms promote companies to recruit specialized talent, thus allowing the output to be of high quality, which may contribute significantly to segment growth.

For the last decade, retail industry has become one of the world's fastest-growing industry. To remain competitive, retailers use robust promotion and software analytics techniques to induce customer purchasing behavior towards any product purchase. According to India Brand Equity Foundation, in 2018, the retail industry reached USD 950 billion at a CAGR of 13% and is anticipated to reach USD 1.1 trillion by 2020. Thus, the growing retail industry and increased consumer spending fuel the growth of the industry in the forecast years.

Major Participants such as Wipro Limited, Harte Hanks, Accenture, IBM, Oracle, Adobe, Experian Information Solutions, Inc., Pegasystems Inc., SAS Institute Inc., RTB Digital Media Corporation, Google Marketing Platform, Funnel.io, TABLEAU SOFTWARE, LLC, and Teradata are few key players operating worldwide.

Several manufacturers are often backing to opt for varied marketing strategies to expand their business operations globally. In February 2021, Accenture Interactive and Microsoft corporation are partnering to facilitate promoters in Africa and the Middle East to embrace novel opportunities using advanced technology to deliver personalized customer experience. Such initiatives drastically contribute towards the higher growth in the global industry.

Polaris Market Research has segmented the marketing analytics software market report on the basis of deployment, application, industry vertical, and region:

Marketing Analytics Software, Deployment Outlook (Revenue, USD Billion, 2016 - 2028)

  • Cloud
  • On-Premises

Marketing Analytics Software, Application Outlook (Revenue, USD Billion, 2016 - 2028)

  • Social Media
  • E-Mail
  • Search Engine
  • Content
  • Others

Marketing Analytics Software, Industry Vertical Outlook (Revenue, USD Billion, 2016 - 2028)

  • Retail
  • Consumer Goods
  • Industrial
  • BFSI
  • Media & Communication
  • Healthcare
  • Others

Marketing Analytics Software, Regional Outlook (Revenue - USD Billion, 2016 - 2028)

  • North America
  • U.S.
  • Canada
  • Europe
  • France
  • Germany
  • UK
  • Italy
  • Spain
  • Netherlands
  • Austria
  • Asia Pacific
  • China
  • India
  • Japan
  • Malaysia
  • South Korea
  • Indonesia
  • Latin America
  • Mexico
  • Brazil
  • Argentina
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

Table of Contents

1. Introduction

  • 1.1. Report Description
    • 1.1.1. Objectives of the Study
    • 1.1.2. Market Scope
    • 1.1.3. Assumptions
  • 1.2. Stakeholders

2. Executive Summary

  • 2.1. Market Highlights

3. Research Methodology

  • 3.1. Overview
    • 3.1.1. Data Mining
  • 3.2. Data Sources
    • 3.2.1. Primary Sources
    • 3.2.2. Secondary Sources

4. Marketing Analytics Deployment Market Insights

  • 4.1. Marketing Analytics Deployment - Industry Snapshot
  • 4.2. Marketing Analytics Deployment Market Dynamics
    • 4.2.1. Drivers and Opportunities
      • 4.2.1.1. Innovations in marketing analytics tools
      • 4.2.1.2. Data analytics expertise
    • 4.2.2. Restraints and Challenges
      • 4.2.2.1. Quality of data
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers (Moderate)
    • 4.3.2. Threats of New Entrants: (Low)
    • 4.3.3. Bargaining Power of Buyers (Moderate)
    • 4.3.4. Threat of Substitute (Moderate)
    • 4.3.5. Rivalry among existing firms (High)
  • 4.4. PESTLE Analysis
  • 4.5. Marketing Analytics Deployment Market Industry trends
  • 4.6. COVID-19 Impact Analysis

5. Global Marketing Analytics Deployment Market, by Deployment

  • 5.1. Key Findings
  • 5.2. Introduction
    • 5.2.1. Global Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • 5.3. Cloud
    • 5.3.1. Global Marketing Analytics Deployment Market, by Cloud, By Region, 2016 - 2028 (USD Billion)
  • 5.4. On-Premises
    • 5.4.1. Global Marketing Analytics Deployment Market, by On-Premises, By Region, 2016 - 2028 (USD Billion)

6. Global Marketing Analytics Deployment Market, by Application

  • 6.1. Key Findings
  • 6.2. Introduction
    • 6.2.1. Global Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • 6.3. Social Media
    • 6.3.1. Global Marketing Analytics Deployment Market, by Social Media, by Region, 2016 - 2028 (USD Billion)
  • 6.4. E-Mail
    • 6.4.1. Global Marketing Analytics Deployment Market, by E-Mail, by Region, 2016 - 2028 (USD Billion)
  • 6.5. Search Engine
    • 6.5.1. Global Marketing Analytics Deployment Market, by Search Engine, by Region, 2016 - 2028 (USD Billion)
  • 6.6. Content
    • 6.6.1. Global Marketing Analytics Deployment Market, by Content, by Region, 2016 - 2028 (USD Billion)
  • 6.7. Others
    • 6.7.1. Global Other Marketing Analytics Deployment Market, by Region, 2016 - 2028 (USD Billion)

7. Global Marketing Analytics Deployment Market , by Industry Vertical

  • 7.1. Key Findings
  • 7.2. Introduction
    • 7.2.1. Global Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • 7.3. Retail
    • 7.3.1. Global Marketing Analytics Deployment Market, by Retail, by Region, 2016 - 2028 (USD Billion)
  • 7.4. Consumer Goods
    • 7.4.1. Global Marketing Analytics Deployment Market, by Consumer Goods, by Region, 2016 - 2028 (USD Billion)
  • 7.5. Industrial
    • 7.5.1. Global Marketing Analytics Deployment Market, by Industrial, by Region, 2016 - 2028 (USD Billion)
  • 7.6. BFSI
    • 7.6.1. Global Marketing Analytics Deployment Market, by BFSI, by Region, 2016 - 2028 (USD Billion)
  • 7.7. Media & Communication
    • 7.7.1. Global Marketing Analytics Deployment Market, by Media & Communication, by Region, 2016 - 2028 (USD Billion)
  • 7.8. Healthcare
    • 7.8.1. Global Marketing Analytics Deployment Market, by Healthcare, by Region, 2016 - 2028 (USD Billion)
  • 7.9. Others
    • 7.9.1. Global Other Marketing Analytics Deployment Market, by Region, 2016 - 2028 (USD Billion)

8. Global Marketing Analytics Deployment Market, by Geography

  • 8.1. Key findings
  • 8.2. Introduction
    • 8.2.1. Marketing Analytics Deployment Market Assessment, By Geography, 2016 - 2028 (USD Billion)
  • 8.3. Marketing Analytics Deployment Market - North America
    • 8.3.1. North America: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
    • 8.3.2. North America: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
    • 8.3.3. North America: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.3.4. Marketing Analytics Deployment Market - U.S.
      • 8.3.4.1. U.S.: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.3.4.2. U.S.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.3.4.3. U.S.: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.3.5. Marketing Analytics Deployment Market - Canada
      • 8.3.5.1. Canada: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.3.5.2. Canada.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.3.5.3. Canada: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • 8.4. Marketing Analytics Deployment Market - Europe
    • 8.4.1. Europe: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
    • 8.4.2. Europe.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
    • 8.4.3. Europe: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.4.4. Marketing Analytics Deployment Market - UK
      • 8.4.4.1. UK: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.4.4.2. UK.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.4.4.3. UK: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.4.5. Marketing Analytics Deployment Market - France
      • 8.4.5.1. France: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.4.5.2. France.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.4.5.3. France: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.4.6. Marketing Analytics Deployment Market - Germany
      • 8.4.6.1. Germany: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.4.6.2. Germany.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.4.6.3. Germany: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.4.7. Marketing Analytics Deployment Market - Italy
      • 8.4.7.1. Italy: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.4.7.2. Italy.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.4.7.3. Italy: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.4.8. Marketing Analytics Deployment Market - Spain
      • 8.4.8.1. Spain: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.4.8.2. Spain.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.4.8.3. Spain: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.4.9. Marketing Analytics Deployment Market - Netherlands
      • 8.4.9.1. Netherlands: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.4.9.2. Netherlands.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.4.9.3. Netherlands: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.4.10. Marketing Analytics Deployment Market - Austria
      • 8.4.10.1. Austria: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.4.10.2. Austria.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.4.10.3. Austria: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • 8.5. Marketing Analytics Deployment Market - Asia Pacific
    • 8.5.1. Asia Pacific: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
    • 8.5.2. Asia Pacific.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
    • 8.5.3. Asia Pacific: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.5.4. Marketing Analytics Deployment Market - China
      • 8.5.4.1. China: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.5.4.2. China.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.5.4.3. China: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.5.5. Marketing Analytics Deployment Market - India
      • 8.5.5.1. India: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.5.5.2. India.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.5.5.3. India: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.5.6. Marketing Analytics Deployment Market - Malaysia
      • 8.5.6.1. Malaysia: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.5.6.2. Malaysia.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.5.6.3. Malaysia: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.5.7. Marketing Analytics Deployment Market - Japan
      • 8.5.7.1. Japan: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.5.7.2. Japan.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.5.7.3. Japan: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.5.8. Marketing Analytics Deployment Market - Indonesia
      • 8.5.8.1. Indonesia: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.5.8.2. Indonesia.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.5.8.3. Indonesia: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.5.9. Marketing Analytics Deployment Market - South Korea
      • 8.5.9.1. South Korea: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.5.9.2. South Korea.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.5.9.3. South Korea: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • 8.6. Marketing Analytics Deployment Market - Middle East & Africa
    • 8.6.1. Middle East & Africa: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
    • 8.6.2. Middle East & Africa.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
    • 8.6.3. Middle East & Africa: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.6.4. Marketing Analytics Deployment Market - Saudi Arabia
      • 8.6.4.1. Saudi Arabia: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.6.4.2. Saudi Arabia.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.6.4.3. Saudi Arabia: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.6.5. Marketing Analytics Deployment Market - UAE
      • 8.6.5.1. UAE: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.6.5.2. UAE.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.6.5.3. UAE: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.6.6. Marketing Analytics Deployment Market - Israel
      • 8.6.6.1. Israel: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.6.6.2. Israel.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.6.6.3. Israel: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.6.7. Marketing Analytics Deployment Market - South Africa
      • 8.6.7.1. South Africa: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.6.7.2. South Africa.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.6.7.3. South Africa: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • 8.7. Marketing Analytics Deployment Market - Latin America
    • 8.7.1. Latin America: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
    • 8.7.2. Latin America.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
    • 8.7.3. Latin America: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.7.4. Marketing Analytics Deployment Market - Mexico
      • 8.7.4.1. Mexico: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.7.4.2. Mexico.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.7.4.3. Mexico: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.7.5. Marketing Analytics Deployment Market - Brazil
      • 8.7.5.1. Brazil: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.7.5.2. Brazil.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.7.5.3. Brazil: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.7.6. Marketing Analytics Deployment Market - Argentina
      • 8.7.6.1. Argentina: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.7.6.2. Argentina.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.7.6.3. Argentina: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)

9. Competitive Landscape

  • 9.1. Expansion and Acquisition Analysis
    • 9.1.1. Expansion
    • 9.1.2. Acquisitions
  • 9.2. Partnerships/Collaborations/Agreements/Exhibitions

10. Company Profiles

  • 10.1. Accenture
    • 10.1.1. Company Overview
    • 10.1.2. Financial Performance
    • 10.1.3. Product Benchmarking
    • 10.1.4. Recent Development
  • 10.2. Adobe
    • 10.2.1. Company Overview
    • 10.2.2. Financial Performance
    • 10.2.3. Product Benchmarking
    • 10.2.4. Recent Development
  • 10.3. Experian Information Solutions, Inc.
    • 10.3.1. Company Overview
    • 10.3.2. Financial Performance
    • 10.3.3. Product Benchmarking
    • 10.3.4. Recent Development
  • 10.4. Funnel.io
    • 10.4.1. Company Overview
    • 10.4.2. Financial Performance
    • 10.4.3. Product Benchmarking
    • 10.4.4. Recent Development
  • 10.5. Google Marketing Platform
    • 10.5.1. Company Overview
    • 10.5.2. Financial Performance
    • 10.5.3. Product Benchmarking
    • 10.5.4. Recent Development
  • 10.6. Harte Hanks
    • 10.6.1. Company Overview
    • 10.6.2. Financial Performance
    • 10.6.3. Product Benchmarking
    • 10.6.4. Recent Development
  • 10.7. IBM
    • 10.7.1. Company Overview
    • 10.7.2. Financial Performance
    • 10.7.3. Product Benchmarking
    • 10.7.4. Recent Development
  • 10.8. Oracle
    • 10.8.1. Company Overview
    • 10.8.2. Financial Performance
    • 10.8.3. Product Benchmarking
    • 10.8.4. Recent Development
  • 10.9. Pegasystems Inc.
    • 10.9.1. Company Overview
    • 10.9.2. Financial Performance
    • 10.9.3. Product Benchmarking
    • 10.9.4. Recent Development
  • 10.10. RTB Digital Media Corporation
    • 10.10.1. Company Overview
    • 10.10.2. Financial Performance
    • 10.10.3. Product Benchmarking
    • 10.10.4. Recent Development
  • 10.11. SAS Institute Inc.
    • 10.11.1. Company Overview
    • 10.11.2. Financial Performance
    • 10.11.3. Product Benchmarking
    • 10.11.4. Recent Development
  • 10.12. TABLEAU SOFTWARE, LLC
    • 10.12.1. Company Overview
    • 10.12.2. Financial Performance
    • 10.12.3. Product Benchmarking
    • 10.12.4. Recent Development
  • 10.13. Teradata
    • 10.13.1. Company Overview
    • 10.13.2. Financial Performance
    • 10.13.3. Product Benchmarking
    • 10.13.4. Recent Development
  • 10.14. Wipro Limited
    • 10.14.1. Company Overview
    • 10.14.2. Financial Performance
    • 10.14.3. Product Benchmarking
    • 10.14.4. Recent Development