マーケティング分析ソフトウェア市場- 世界の産業規模、シェア、動向、機会、予測、セグメント、展開タイプ別、用途別、業界別、地域別、競合、2020年～2030年

マーケティング分析ソフトウェアの世界市場規模は2024年に56億4,000万米ドルで、2030年までのCAGRは12.96%で、2030年には118億2,000万米ドルに達すると予測されています。

マーケティング分析ソフトウェアの世界市場は、各業界で広く採用されていることを背景に、近年大きな成長を遂げています。マーケティング分析ソフトウェアとは、マーケティング活動やキャンペーンに関連するデータを収集、分析、解釈するために設計されたソフトウェアツールやプラットフォームの専門カテゴリーを指します。このソフトウェアにより、企業はマーケティング実績、顧客行動、市場動向に関する洞察を得ることができ、十分な情報に基づいた意思決定や、より良い結果を得るためのマーケティング戦略の最適化が可能になります。

マーケティング分析ソフトウェアは、ウェブサイト、ソーシャルメディアプラットフォーム、Eメールキャンペーン、広告チャネル、顧客関係管理（CRM）システムなど、様々なソースからのデータを集約します。マーケティング分析ソフトウェアは、このデータを高度なアルゴリズムと分析技術で処理・分析し、意味のある洞察と実用的な提案を行います。これらの洞察には、ウェブサイトのトラフィック、コンバージョン率、顧客属性、エンゲージメントレベル、投資収益率（ROI）など、幅広い指標やKPIが含まれます。

デジタル・マーケティング・チャネルの導入が進み、複数のタッチポイントでデータが拡散していることが、マーケティング分析ソフトウェアの需要を高めています。企業は、データ主導の洞察を活用してマーケティング活動を最適化し、より良い成果を上げることの重要性を認識しています。アナリティクスの力を活用することで、企業はターゲットオーディエンスの理解を深め、消費者行動の動向やパターンを特定し、マーケティング戦略をカスタマイズして効果的に顧客にアプローチし、エンゲージすることができます。

さらに、マーケティング分析ソフトウェアを使用することで、企業はマーケティングキャンペーンのパフォーマンスをリアルタイムで測定することができ、結果を最大化するための機動的な調整と最適化が可能になります。このようなマーケティングへの機敏なアプローチは、ROIを追跡しマーケティング投資を正当化する能力と相まって、今日の競合情勢において不可欠なものとなっています。

マーケティングデータの量と複雑さが増大し続ける中、高度な分析機能と直感的で使いやすいソフトウェアソリューションへのニーズは高まる一方です。さらに、人工知能（AI）や機械学習（ML）などの技術の進歩により、マーケティング分析ソフトウェアの機能はさらに強化され、予測分析、パーソナライゼーション、マーケティングプロセスの自動化が可能になります。

全体として、マーケティング分析ソフトウェア市場は、企業がますますデータ主導の意思決定を優先するようになり、マーケティングデータから実用的なインサイトを導き出すことができるツールに投資し、最終的にマーケティング活動の効率性、有効性、ROIを向上させるため、右肩上がりに成長すると予想されます。

2024年12月、Interpublic Groupはムンバイを拠点とする小売分析会社Intelligence Nodeを約1億米ドルで買収し、データ駆動型マーケティング機能の強化を目指しました。

市場促進要因

データ主導型マーケティング戦略のニーズの高まり

リアルタイムでのキャンペーン最適化の需要の高まり

パーソナライゼーションと顧客体験の重視

主な市場課題

データの品質と統合の課題

プライバシーとコンプライアンスへの懸念

主な市場動向

マーケティング分析における人工知能と機械学習の採用

予測分析と予測への注力

マルチチャネル・マーケティング分析の統合

目次

第1章 概要

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 世界のマーケティング分析ソフトウェア市場概要

第6章 世界のマーケティング分析ソフトウェア市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 展開タイプ別（オンプレミス、クラウドベース）
  • 用途別（ソーシャルメディアマーケティング、メールマーケティング、SEO、コンテンツマーケティング、広告など）
  • 業界別（小売、自動車、 BFSI、通信、ヘルスケアなど）
  • 地域別
• 企業別（2024）
• 市場マップ

第7章 北米のマーケティング分析ソフトウェア市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 展開タイプ別
  • 用途別
  • 業界別
  • 国別
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第8章 欧州のマーケティング分析ソフトウェア市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 展開タイプ別
  • 用途別
  • 業界別
  • 国別
• 欧州：国別分析
  • ドイツ
  • 英国
  • イタリア
  • フランス
  • スペイン

第9章 アジア太平洋地域のマーケティング分析ソフトウェア市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 展開タイプ別
  • 用途別
  • 業界別
  • 国別
• アジア太平洋地域：国別分析
  • 中国
  • インド
  • 日本
  • 韓国
  • オーストラリア

第10章 南米のマーケティング分析ソフトウェア市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 展開タイプ別
  • 用途別
  • 業界別
  • 国別
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第11章 中東・アフリカのマーケティング分析ソフトウェア市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 展開タイプ別
  • 用途別
  • 業界別
  • 国別
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • クウェート
  • トルコ
  • エジプト

第12章 市場力学

• 促進要因
• 課題

第13章 市場動向と発展

第14章 企業プロファイル

• Intel Corporation
• Adobe Inc.
• Salesforce.com Inc.
• Google, LLC
• Microsoft Corporation
• SAS Institute Inc
• Pegasystems Inc
• Teradata Corporation
• Nielsen Holdings plc.
• Oracle Corporation

第15章 戦略的提言

第16章 調査会社について・免責事項

Global Marketing Analytics Software market was valued at USD 5.64 billion in 2024 and is expected to reach USD 11.82 billion by 2030 with a CAGR of 12.96% through 2030F.

The global Marketing Analytics Software market has experienced substantial growth in recent years, driven by its widespread adoption across industries. Marketing Analytics Software refers to a specialized category of software tools and platforms designed to collect, analyze, and interpret data related to marketing activities and campaigns. This software enables businesses to gain insights into their marketing performance, customer behavior, and market trends, allowing them to make informed decisions and optimize their marketing strategies for better results.

At its core, Marketing Analytics Software aggregates data from various sources such as websites, social media platforms, email campaigns, advertising channels, and customer relationship management (CRM) systems. It then processes and analyzes this data using advanced algorithms and analytics techniques to generate meaningful insights and actionable recommendations. These insights can encompass a wide range of metrics and KPIs, including website traffic, conversion rates, customer demographics, engagement levels, return on investment (ROI), and more.

The rising adoption of digital marketing channels and the proliferation of data across multiple touchpoints have fueled the demand for Marketing Analytics Software. Businesses recognize the importance of leveraging data-driven insights to optimize their marketing efforts and drive better outcomes. By harnessing the power of analytics, organizations can better understand their target audience, identify trends and patterns in consumer behavior, and tailor their marketing strategies to effectively reach and engage customers.

Furthermore, Marketing Analytics Software enables businesses to measure the performance of their marketing campaigns in real-time, allowing for agile adjustments and optimizations to maximize results. This agile approach to marketing, coupled with the ability to track ROI and justify marketing investments, has become essential in today's competitive landscape.

As the volume and complexity of marketing data continue to grow, the need for advanced analytics capabilities and intuitive, user-friendly software solutions will only increase. Additionally, advancements in technologies such as artificial intelligence (AI) and machine learning (ML) are further enhancing the capabilities of Marketing Analytics Software, enabling predictive analytics, personalization, and automation of marketing processes.

Overall, the Marketing Analytics Software market is expected to rise steadily as businesses increasingly prioritize data-driven decision-making and invest in tools that enable them to derive actionable insights from their marketing data, ultimately driving greater efficiency, effectiveness, and ROI in their marketing efforts.

In December 2024, Interpublic Group acquired Mumbai-based retail analytics firm Intelligence Node for nearly USD100 million, aiming to enhance its data-driven marketing capabilities

Key Market Drivers

Growing Need for Data-Driven Marketing Strategies

One of the primary drivers propelling the growth of the Marketing Analytics Software market is the growing need for data-driven marketing strategies. In today's digital age, businesses are inundated with vast amounts of data from various sources such as social media, websites, and customer interactions. Marketing Analytics Software enables organizations to collect, analyze, and interpret this data to gain valuable insights into customer behavior, preferences, and market trends. By leveraging these insights, businesses can make informed decisions, optimize marketing campaigns, and enhance customer engagement. A total of 521,000 Australians, representing 15% of the 3.4 million individuals planning to purchase a car in the next 12 months, are considering an electric vehicle (EV) as their next purchase. This underscores a growing shift toward electric vehicles, with 3.5 million Australians now actively exploring EV options.

Increasing Demand for Real-Time Campaign Optimization

Another key driver for the Marketing Analytics Software market is the increasing demand for real-time campaign optimization. Traditional marketing approaches often rely on historical data and manual analysis, which can be time-consuming and less effective in today's fast-paced business environment. Marketing Analytics Software provides real-time data analysis and visualization capabilities, allowing marketers to monitor campaign performance, identify trends, and make necessary adjustments on the fly. This enables businesses to optimize their marketing efforts, target the right audience, and maximize return on investment (ROI).

Focus on Personalization and Customer Experience

The growing emphasis on personalization and customer experience is driving the adoption of Marketing Analytics Software. Today's consumers expect personalized marketing messages and experiences that resonate with their needs and preferences. Marketing Analytics Software enables businesses to gather and analyze customer data, segment their audience, and create targeted marketing campaigns. By delivering personalized messages and experiences, businesses can enhance customer satisfaction, build brand loyalty, and drive revenue growth. Additionally, Marketing Analytics Software helps businesses track customer interactions across multiple touchpoints, enabling them to provide a seamless and consistent experience throughout the customer journey.

Overall, the growing need for data-driven marketing strategies, increasing demand for real-time campaign optimization, and the focus on personalization and customer experience are the key drivers propelling the growth of the Marketing Analytics Software market.

Key Market Challenges

Data Quality and Integration Challenges

One of the significant challenges facing the Marketing Analytics Software market is the issue of data quality and integration. Marketing data is often sourced from various channels, such as social media platforms, websites, customer relationship management (CRM) systems, and third-party data providers. However, the data collected from these sources may vary in terms of accuracy, completeness, and consistency. Inaccurate or incomplete data can lead to flawed analysis and unreliable insights, impacting the effectiveness of marketing campaigns. Additionally, integrating data from disparate sources can be complex and time-consuming, requiring data cleansing, transformation, and mapping processes. Ensuring data quality and seamless integration across multiple data sources is crucial for accurate and meaningful analysis in marketing analytics.

Privacy and Compliance Concerns

Another significant challenge in the Marketing Analytics Software market is the increasing focus on privacy and compliance. With the implementation of data protection regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), businesses are required to handle customer data with utmost care and transparency. Marketing Analytics Software often deals with sensitive customer information, including personally identifiable information (PII). Ensuring compliance with privacy regulations and protecting customer data from unauthorized access or breaches is a critical challenge for organizations. Additionally, the ethical use of data and obtaining proper consent for data collection and analysis are essential considerations. Balancing the need for data-driven marketing insights with privacy and compliance requirements poses a challenge for businesses operating in the Marketing Analytics Software market.

Overall, the challenges of data quality and integration, as well as privacy and compliance concerns, are significant hurdles that need to be addressed in the Marketing Analytics Software market. Overcoming these challenges will require robust data management processes, advanced data integration capabilities, and adherence to privacy regulations to ensure accurate analysis and protect customer data.

Key Market Trends

Adoption of Artificial Intelligence and Machine Learning in Marketing Analytics

One of the prominent trends in the Marketing Analytics Software market is the increasing adoption of Artificial Intelligence (AI) and Machine Learning (ML) technologies. AI and ML algorithms are being integrated into marketing analytics solutions to automate data analysis, identify patterns, and generate actionable insights. These advanced technologies enable businesses to uncover hidden trends, predict customer behavior, and optimize marketing strategies in real-time. By leveraging AI and ML capabilities, organizations can gain a competitive edge by making data-driven decisions and delivering personalized experiences to their customers.

Focus on Predictive Analytics and Forecasting

Another significant trend in the Marketing Analytics Software market is the growing focus on predictive analytics and forecasting. Businesses are increasingly relying on predictive models to anticipate customer behavior, market trends, and campaign outcomes. Marketing Analytics Software solutions equipped with predictive analytics capabilities enable organizations to analyze historical data, identify patterns, and make accurate predictions about future events. This trend allows businesses to proactively plan marketing campaigns, allocate resources effectively, and optimize their marketing efforts to achieve desired outcomes. By leveraging predictive analytics, organizations can stay ahead of the competition and make informed decisions based on data-driven insights. An estimated 42.3 million viewers tuned in to watch coverage of the 2024 U.S. presidential election across 18 TV networks.

Integration of Multi-channel Marketing Analytics

The integration of multi-channel marketing analytics is another key trend in the Marketing Analytics Software market. With the proliferation of digital marketing channels such as social media, email, mobile, and websites, businesses are faced with the challenge of analyzing data from multiple sources. Marketing Analytics Software solutions are evolving to provide a unified view of data from various marketing channels, allowing organizations to gain comprehensive insights into customer interactions and campaign performance across different touchpoints. This trend enables businesses to understand the customer journey holistically, identify the most effective marketing channels, and optimize their marketing strategies accordingly. By integrating multi-channel marketing analytics, organizations can enhance their understanding of customer behavior and deliver a seamless and consistent experience across all channels.

Overall, the adoption of AI and ML, the focus on predictive analytics and forecasting, and the integration of multi-channel marketing analytics are three prominent trends shaping the Marketing Analytics Software market. These trends empower businesses to leverage advanced technologies, make data-driven decisions, and optimize their marketing strategies for improved customer engagement and business outcomes. FOX achieved a company-record TV share for the second consecutive month, capturing 8.6% of total TV watch time in November, according to Nielsen's Media Distributor Gauge. This performance was driven by a 20% increase in viewership for FOX News Channel and an 8% rise in viewership for its broadcast affiliates, fueled by strong viewership of the final three World Series games, as well as NFL and college football broadcasts.

Segmental Insights

By Deployment Type Insights

In 2024, the cloud-based deployment segment dominated the Marketing Analytics Software Market and is expected to maintain its dominance during the forecast period. Cloud-based deployment refers to hosting the marketing analytics software on cloud platforms provided by third-party service providers. This dominance can be attributed to several factors that highlight the advantages of cloud-based deployment in the marketing analytics domain.

Cloud-based deployment offers scalability, allowing businesses to easily scale up or down their resources based on their needs. This flexibility is particularly beneficial in the dynamic and evolving marketing landscape where data volumes and processing requirements can vary significantly. Cloud-based solutions enable organizations to handle large volumes of data and perform complex analytics tasks efficiently.

Cloud-based deployment provides cost-effectiveness by eliminating the need for upfront infrastructure investments. With cloud-based marketing analytics software, businesses can avoid the expenses associated with purchasing and maintaining on-premises hardware and software. Instead, they can pay for the resources and services they use on a subscription or pay-as-you-go basis, reducing capital expenditures and optimizing operational costs.

Cloud-based deployment offers enhanced accessibility and collaboration. Marketing teams can access the analytics software and insights from anywhere, at any time, using various devices. This accessibility enables remote work, facilitates collaboration among team members, and supports real-time decision-making. Additionally, cloud-based solutions often provide built-in collaboration features, allowing teams to share data, reports, and insights seamlessly.

The dominance of cloud-based deployment in the Marketing Analytics Software Market is expected to continue during the forecast period. The increasing adoption of cloud computing across industries, advancements in cloud technologies, and the growing availability of AI and ML capabilities on cloud platforms will further drive the demand for cloud-based marketing analytics solutions. Additionally, the scalability, cost-effectiveness, and accessibility offered by cloud-based deployment align with the evolving needs and priorities of businesses in the marketing analytics space.

Regional Insights

In 2024, North America dominated the Marketing Analytics Software Market and is expected to maintain its dominance during the forecast period. North America's dominance can be attributed to several factors that highlight the region's strong position in the marketing analytics industry.

North America has a highly developed and mature marketing ecosystem, with a large number of businesses across various industries heavily investing in marketing analytics solutions. The region is home to several major technology companies and marketing agencies that drive innovation and advancements in the field of marketing analytics.

North America has a strong digital marketing presence, with a high adoption rate of digital marketing strategies and platforms. This has led to a greater demand for marketing analytics software to measure and optimize the performance of digital marketing campaigns.

North America has a robust data infrastructure and a culture of data-driven decision-making. Businesses in the region recognize the importance of leveraging data to gain insights into customer behavior, market trends, and campaign effectiveness. Marketing analytics software plays a crucial role in analyzing and interpreting this data, enabling businesses to make informed marketing decisions and drive better results.

North America has a favorable regulatory environment and a high level of data privacy and security standards. This provides businesses with the confidence to invest in marketing analytics software, knowing that their data will be protected and compliant with regulations.

The dominance of North America in the Marketing Analytics Software Market is expected to continue during the forecast period. The region's strong technological infrastructure, digital marketing maturity, data-driven culture, and favorable business environment create a conducive ecosystem for the growth and adoption of marketing analytics software. As businesses continue to prioritize data-driven marketing strategies and seek to gain a competitive edge, the demand for marketing analytics software in North America will remain high.

Key Market Players

• Intel Corporation
• Adobe Inc.
• Salesforce.com Inc.
• Google, LLC
• Microsoft Corporation
• Pegasystems Inc
• Teradata Corporation
• Nielsen Holdings plc
• SAS Institute Inc
• Oracle Corporation

Report Scope:

In this report, the Global Marketing Analytics Software Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Marketing Analytics Software Market, By Deployment Type:

• On-premises
• cloud-based

Marketing Analytics Software Market, By Application:

• Social media marketing
• email marketing
• SEO
• Content marketing
• advertising
• others

Marketing Analytics Software Market, By Industry Vertical:

• Retail
• Automotive
• BFSI
• Telecom
• Healthcare
• others

Marketing Analytics Software Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Kuwait
  • Turkey
  • Egypt

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Marketing Analytics Software Market.

Available Customizations:

Global Marketing Analytics Software Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Formulation of the Scope
• 2.4. Assumptions and Limitations
• 2.5. Types of Research
  • 2.5.1. Secondary Research
  • 2.5.2. Primary Research
• 2.6. Approach for the Market Study
  • 2.6.1. The Bottom-Up Approach
  • 2.6.2. The Top-Down Approach
• 2.7. Methodology Followed for Calculation of Market Size & Market Shares
• 2.8. Forecasting Methodology
  • 2.8.1. Data Triangulation & Validation

3. Executive Summary

4. Voice of Customer

5. Global Marketing Analytics Software Market Overview

6. Global Marketing Analytics Software Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Deployment Type (On-premises, Cloud-based)
  • 6.2.2. By Application (Social media marketing, email marketing, SEO, content marketing, advertising and others)
  • 6.2.3. By Industry Vertical (Retail, automotive, BFSI, telecom, healthcare and others)
  • 6.2.4. By Region
• 6.3. By Company (2024)
• 6.4. Market Map

7. North America Marketing Analytics Software Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Deployment Type
  • 7.2.2. By Application
  • 7.2.3. By Industry Vertical
  • 7.2.4. By Country
• 7.3. North America: Country Analysis
  • 7.3.1. United States Marketing Analytics Software Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Deployment Type
      • 7.3.1.2.2. By Application
      • 7.3.1.2.3. By Industry Vertical
  • 7.3.2. Canada Marketing Analytics Software Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Deployment Type
      • 7.3.2.2.2. By Application
      • 7.3.2.2.3. By Industry Vertical
  • 7.3.3. Mexico Marketing Analytics Software Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Deployment Type
      • 7.3.3.2.2. By Application
      • 7.3.3.2.3. By Industry Vertical

8. Europe Marketing Analytics Software Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Deployment Type
  • 8.2.2. By Application
  • 8.2.3. By Industry Vertical
  • 8.2.4. By Country
• 8.3. Europe: Country Analysis
  • 8.3.1. Germany Marketing Analytics Software Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Deployment Type
      • 8.3.1.2.2. By Application
      • 8.3.1.2.3. By Industry Vertical
  • 8.3.2. United Kingdom Marketing Analytics Software Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Deployment Type
      • 8.3.2.2.2. By Application
      • 8.3.2.2.3. By Industry Vertical
  • 8.3.3. Italy Marketing Analytics Software Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecasty
      • 8.3.3.2.1. By Deployment Type
      • 8.3.3.2.2. By Application
      • 8.3.3.2.3. By Industry Vertical
  • 8.3.4. France Marketing Analytics Software Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Deployment Type
      • 8.3.4.2.2. By Application
      • 8.3.4.2.3. By Industry Vertical
  • 8.3.5. Spain Marketing Analytics Software Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Deployment Type
      • 8.3.5.2.2. By Application
      • 8.3.5.2.3. By Industry Vertical

9. Asia-Pacific Marketing Analytics Software Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Deployment Type
  • 9.2.2. By Application
  • 9.2.3. By Industry Vertical
  • 9.2.4. By Country
• 9.3. Asia-Pacific: Country Analysis
  • 9.3.1. China Marketing Analytics Software Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Deployment Type
      • 9.3.1.2.2. By Application
      • 9.3.1.2.3. By Industry Vertical
  • 9.3.2. India Marketing Analytics Software Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Deployment Type
      • 9.3.2.2.2. By Application
      • 9.3.2.2.3. By Industry Vertical
  • 9.3.3. Japan Marketing Analytics Software Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Deployment Type
      • 9.3.3.2.2. By Application
      • 9.3.3.2.3. By Industry Vertical
  • 9.3.4. South Korea Marketing Analytics Software Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Deployment Type
      • 9.3.4.2.2. By Application
      • 9.3.4.2.3. By Industry Vertical
  • 9.3.5. Australia Marketing Analytics Software Market Outlook
    • 9.3.5.1. Market Size & Forecast
      • 9.3.5.1.1. By Value
    • 9.3.5.2. Market Share & Forecast
      • 9.3.5.2.1. By Deployment Type
      • 9.3.5.2.2. By Application
      • 9.3.5.2.3. By Industry Vertical

10. South America Marketing Analytics Software Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Deployment Type
  • 10.2.2. By Application
  • 10.2.3. By Industry Vertical
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Marketing Analytics Software Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Deployment Type
      • 10.3.1.2.2. By Application
      • 10.3.1.2.3. By Industry Vertical
  • 10.3.2. Argentina Marketing Analytics Software Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Deployment Type
      • 10.3.2.2.2. By Application
      • 10.3.2.2.3. By Industry Vertical
  • 10.3.3. Colombia Marketing Analytics Software Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Deployment Type
      • 10.3.3.2.2. By Application
      • 10.3.3.2.3. By Industry Vertical

11. Middle East and Africa Marketing Analytics Software Market Outlook

• 11.1. Market Size & Forecast
  • 11.1.1. By Value
• 11.2. Market Share & Forecast
  • 11.2.1. By Deployment Type
  • 11.2.2. By Application
  • 11.2.3. By Industry Vertical
  • 11.2.4. By Country
• 11.3. MEA: Country Analysis
  • 11.3.1. South Africa Marketing Analytics Software Market Outlook
    • 11.3.1.1. Market Size & Forecast
      • 11.3.1.1.1. By Value
    • 11.3.1.2. Market Share & Forecast
      • 11.3.1.2.1. By Deployment Type
      • 11.3.1.2.2. By Application
      • 11.3.1.2.3. By Industry Vertical
  • 11.3.2. Saudi Arabia Marketing Analytics Software Market Outlook
    • 11.3.2.1. Market Size & Forecast
      • 11.3.2.1.1. By Value
    • 11.3.2.2. Market Share & Forecast
      • 11.3.2.2.1. By Deployment Type
      • 11.3.2.2.2. By Application
      • 11.3.2.2.3. By Industry Vertical
  • 11.3.3. UAE Marketing Analytics Software Market Outlook
    • 11.3.3.1. Market Size & Forecast
      • 11.3.3.1.1. By Value
    • 11.3.3.2. Market Share & Forecast
      • 11.3.3.2.1. By Deployment Type
      • 11.3.3.2.2. By Application
      • 11.3.3.2.3. By Industry Vertical
  • 11.3.4. Kuwait Marketing Analytics Software Market Outlook
    • 11.3.4.1. Market Size & Forecast
      • 11.3.4.1.1. By Value
    • 11.3.4.2. Market Share & Forecast
      • 11.3.4.2.1. By Deployment Type
      • 11.3.4.2.2. By Application
      • 11.3.4.2.3. By Industry Vertical
  • 11.3.5. Turkey Marketing Analytics Software Market Outlook
    • 11.3.5.1. Market Size & Forecast
      • 11.3.5.1.1. By Value
    • 11.3.5.2. Market Share & Forecast
      • 11.3.5.2.1. By Deployment Type
      • 11.3.5.2.2. By Application
      • 11.3.5.2.3. By Industry Vertical
  • 11.3.6. Egypt Marketing Analytics Software Market Outlook
    • 11.3.6.1. Market Size & Forecast
      • 11.3.6.1.1. By Value
    • 11.3.6.2. Market Share & Forecast
      • 11.3.6.2.1. By Deployment Type
      • 11.3.6.2.2. By Application
      • 11.3.6.2.3. By Industry Vertical

12. Market Dynamics

• 12.1. Drivers
• 12.2. Challenges

13. Market Trends & Developments

14. Company Profiles

• 14.1. Intel Corporation
  • 14.1.1. Business Overview
  • 14.1.2. Key Revenue and Financials
  • 14.1.3. Recent Developments
  • 14.1.4. Key Personnel/Key Contact Person
  • 14.1.5. Key Product/Services Offered
• 14.2. Adobe Inc.
  • 14.2.1. Business Overview
  • 14.2.2. Key Revenue and Financials
  • 14.2.3. Recent Developments
  • 14.2.4. Key Personnel/Key Contact Person
  • 14.2.5. Key Product/Services Offered
• 14.3. Salesforce.com Inc.
  • 14.3.1. Business Overview
  • 14.3.2. Key Revenue and Financials
  • 14.3.3. Recent Developments
  • 14.3.4. Key Personnel/Key Contact Person
  • 14.3.5. Key Product/Services Offered
• 14.4. Google, LLC
  • 14.4.1. Business Overview
  • 14.4.2. Key Revenue and Financials
  • 14.4.3. Recent Developments
  • 14.4.4. Key Personnel/Key Contact Person
  • 14.4.5. Key Product/Services Offered
• 14.5. Microsoft Corporation
  • 14.5.1. Business Overview
  • 14.5.2. Key Revenue and Financials
  • 14.5.3. Recent Developments
  • 14.5.4. Key Personnel/Key Contact Person
  • 14.5.5. Key Product/Services Offered
• 14.6. SAS Institute Inc
  • 14.6.1. Business Overview
  • 14.6.2. Key Revenue and Financials
  • 14.6.3. Recent Developments
  • 14.6.4. Key Personnel/Key Contact Person
  • 14.6.5. Key Product/Services Offered
• 14.7. Pegasystems Inc
  • 14.7.1. Business Overview
  • 14.7.2. Key Revenue and Financials
  • 14.7.3. Recent Developments
  • 14.7.4. Key Personnel/Key Contact Person
  • 14.7.5. Key Product/Services Offered
• 14.8. Teradata Corporation
  • 14.8.1. Business Overview
  • 14.8.2. Key Revenue and Financials
  • 14.8.3. Recent Developments
  • 14.8.4. Key Personnel/Key Contact Person
  • 14.8.5. Key Product/Services Offered
• 14.9. Nielsen Holdings plc.
  • 14.9.1. Business Overview
  • 14.9.2. Key Revenue and Financials
  • 14.9.3. Recent Developments
  • 14.9.4. Key Personnel/Key Contact Person
  • 14.9.5. Key Product/Services Offered
• 14.10. Oracle Corporation
  • 14.10.1. Business Overview
  • 14.10.2. Key Revenue and Financials
  • 14.10.3. Recent Developments
  • 14.10.4. Key Personnel/Key Contact Person
  • 14.10.5. Key Product/Services Offered

15. Strategic Recommendations

16. About Us & Disclaimer