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マーケティング分析ソフトウェア市場規模、シェア、動向分析レポート：用途別、展開別、組織規模別、業界別、地域別、セグメント予測、2023年～2030年

Marketing Analytics Software Market Size, Share & Trends Analysis Report By Application (Solution, Service), By Deployment, By Organization Size, By Industry Vertical, By Region, And Segment Forecasts, 2023 - 2030

出版日
ページ情報
英文 200 Pages
納期
2～10営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.99円
マーケティング分析ソフトウェア市場規模、シェア、動向分析レポート：用途別、展開別、組織規模別、業界別、地域別、セグメント予測、2023年～2030年
出版日: 2023年11月27日
発行: Grand View Research
ページ情報: 英文 200 Pages
納期: 2～10営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

マーケティング分析ソフトウェア市場の成長と動向：

Grand View Research, Inc.の最新レポートによると、世界のマーケティング分析ソフトウェア市場規模は、予測期間中に16.7％のCAGRを記録し、2030年までに125億1,000万米ドルに達する見込みです。

人工知能（AI）や機械学習（ML）などの先進技術の統合は、市場に有望な成長見通しを提供しています。AIは、マーケティング担当者がさまざまなマーケティングチャネルで適切なブランドメッセージを配信し、検索結果を改善し、目的のランディングページやウェブサイトに誘導するのに役立つと期待されています。マーケティング分析の主な目的は、顧客の嗜好を理解し、洞察を提供することであり、これは顧客向けにAI対応チャットボットを導入し、消費者の要望を注意深く分析することで達成できます。例えば、スターバックス・コーポレーションは、予測分析を利用して顧客データを収集・分析し、顧客にパーソナライズされたマーケティング・メッセージを提供しています。

5G配信モデルは、ユーザーのインターネット利用体験を向上させる能力により、有望な市場成長機会を提供します。これにより、人々はインターネット上でより質の高い時間を過ごし、コンテンツを消費したり、ニーズに合ったタスクを実行したりするようになります。特定のコンテンツの消費と購買動向をモニターすることで、効率的なマーケティング戦略と効果的な利益創出モデルを開発することができます。5Gインターネットはまた、モバイルeコマースの売上を加速させ、マーケティング担当者が顧客体験を向上させ、特に小売・消費財業界向けにショッピングアプリを合理化できるようにすると期待されています。

マーケティング分析の自動化は、ブランドや企業がマーケティング・キャンペーンの成功を測るのに役立ちます。マーケティング分析の自動化という新たな動向は、市場成長に弾みをつけています。リードスコアリング、より効率的な予測分析、マイルストーン分析などの主要洞察を提供するだけでなく、運用経費の節約にも役立ちます。Ancestry社やDropbox, Inc.社などの企業は、マーケティング分析自動化のメリットを目の当たりにしています。例えば、戦略的に立案されたウェルカムメールの作成や、慎重にキュレートされたウィンバックプログラムの作成などです。基本的に、マーケティング分析業務を自動化することで、企業は見込み客のリードにアクセスできるようになり、それを追求することで、ビジネス慣行を長続きさせることができます。

BFSI業界は、予測期間中に大きな成長率を記録すると予想されています。BFSI業界では通常、マーケティング予算は前年度の収益に基づいて決定されます。ビッグデータ分析によるマーケティング・ミックス・モデル（MMM）とデジタル・アトリビューションの利用は、投資収益率に対するマーケティング・キャンペーンの影響を定量化し、最適なマーケティング予算を決定する上で、銀行・金融機関を支援します。さらに、シティバンクを含むいくつかの大手金融機関は、プロファイリングと顧客セグメンテーションにビッグデータ分析を使用しており、マーケティングチームが適切なターゲットに適切なチャネルを特定できるようにしています。

マーケティング分析ソフトウェア市場レポートハイライト

  • 用途別では、ソーシャルメディアマーケティング分野が予測期間中に大幅な成長を遂げると予測されます。同分野の有望な成長見通しは、ソーシャルメディアの普及率の上昇と、それに伴う企業がソーシャルメディアプラットフォームをマーケティングチャネルとして活用する必要性に起因しています。
  • 展開別では、オンプレミス型が予測期間中に最も高い成長率を記録すると予想されます。これは、オンプレミス型データセンターでデータの安全性とセキュリティを確保し、より効率的なデータ分析を行えるためです。
  • 組織規模別では、中小企業セグメントが予測期間中に最も高い成長率を記録すると予測されます。これは、費用対効果の高いクラウドベースの分析ソフトウェアが利用可能であり、中小企業が手頃なコストでマーケティング分析サービスを提供できるためです。
  • BFSI業界別セグメントは、銀行業務の急速なデジタル化とデジタル専用銀行の出現により、予測期間中に最も高い成長率を記録すると予測されます。
  • アジア太平洋地域は、中国やシンガポールなどの国々でAIの開発動向が顕著であることから、予測期間中に最も高いCAGRを記録すると予想されます。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 マーケティング分析ソフトウェア市場の変数、動向、範囲

  • 市場系統の見通し
  • 業界のバリューチェーン分析
  • 市場力学
    • 市場促進要因分析
    • 市場抑制要因分析
    • 市場機会分析
  • マーケティング分析ソフトウェア市場分析ツール
    • 業界分析- ポーターのファイブフォース分析
    • PESTEL分析

第4章 マーケティング分析ソフトウェア市場：用途の推定・動向分析

  • マーケティング分析ソフトウェア市場：主要ポイント
  • マーケティング分析ソフトウェア市場：動向と市場シェア分析、2022年および2030年
  • ソーシャルメディアマーケティング
    • ソーシャルメディアマーケティング市場推計・予測、2017年～2030年
  • メールマーケティング
    • メールマーケティング市場推計・予測、2017年～2030年
  • 検索エンジンマーケティング
    • 検索エンジンマーケティング市場推計・予測、2017年～2030年
  • コンテンツマーケティング
    • コンテンツマーケティング市場推計・予測、2017年～2030年
  • その他
    • その他の市場推計・予測、2017年～2030年

第5章 マーケティング分析ソフトウェア市場：展開推定・動向分析

  • マーケティング分析ソフトウェア市場：主要ポイント
  • マーケティング分析ソフトウェア市場：動向と市場シェア分析、2022年および2030年
  • オンプレミス
    • オンプレミス市場推計・予測、2017年～2030年
  • クラウド
    • クラウド市場推計・予測、2017年～2030年

第6章 マーケティング分析ソフトウェア市場：組織規模の推定・動向分析

  • マーケティング分析ソフトウェア市場：主要ポイント
  • マーケティング分析ソフトウェア市場：動向と市場シェア分析、2022年および2030年
  • 大企業
    • 大企業市場推計・予測、2017年～2030年
  • 中小企業
    • 中小企業市場推計・予測、2017年～2030年

第7章 マーケティング分析ソフトウェア市場：業界の推定・動向分析

  • マーケティング分析ソフトウェア市場：主要ポイント
  • マーケティング分析ソフトウェア市場：動向と市場シェア分析、2022年および2030年
  • 小売
    • 小売市場推計・予測、2017年～2030年
  • 消費財
    • 消費財市場推計・予測、2017年～2030年
  • 産業
    • 産業市場推計・予測、2017年～2030年
  • BFSI
    • BFSI市場推計・予測、2017年～2030年
  • メディア・コミュニケーション
    • 不動産および建設市場推計・予測、2017年～2030年
  • ヘルスケア
    • ヘルスケア市場推計・予測、2017年～2030年
  • その他
    • その他の市場推計・予測、2017年～2030年

第8章 マーケティング分析ソフトウェア市場：地域推定・動向分析

  • 地域別の見通し
  • 地域別のマーケティング分析ソフトウェア市場：主要ポイント
  • 北米
    • 市場推計・予測、2017年～2030年
    • 米国
    • カナダ
  • 欧州
    • 英国
    • ドイツ
    • フランス
  • アジア太平洋
    • 日本
    • 中国
    • インド
    • オーストラリア
    • 韓国
  • ラテンアメリカ
    • ブラジル
    • メキシコ
  • 中東・アフリカ
    • サウジアラビア
    • 南アフリカ
    • アラブ首長国連邦（UAE）

第9章 競合情勢

  • 主要市場参入企業による最近の動向と影響分析
  • 市場参入企業の分類
    • IBM Corporation
    • Adobe Inc.
    • Google, LLC
    • Accenture
    • Oracle
    • SAS Institute Inc.
    • TABLEAU SOFTWARE, LLC
    • Teradata
    • Funnel.io
図表

List of Tables

  • Table 1 List of abbreviation
  • Table 2 North America marketing analytics software market, by application, 2017 - 2030 (USD Million)
  • Table 3 North America marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
  • Table 4 North America marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
  • Table 5 North America marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
  • Table 6 North America marketing analytics software market, by region, 2017 to 2030 (USD Million)
  • Table 7 U.S. marketing analytics software market, by application, 2017 - 2030 (USD Million)
  • Table 8 U.S. marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
  • Table 9 U.S. marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
  • Table 10 U.S. marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
  • Table 11 Canada marketing analytics software market, by application, 2017 - 2030 (USD Million)
  • Table 12 Canada marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
  • Table 13 Canada marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
  • Table 14 Canada marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
  • Table 15 Europe marketing analytics software market, by application, 2017 - 2030 (USD Million)
  • Table 16 Europe marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
  • Table 17 Europe marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
  • Table 18 Europe marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
  • Table 19 Europe marketing analytics software market, by region, 2017 to 2030 (USD Million)
  • Table 20 Germany marketing analytics software market, by application, 2017 - 2030 (USD Million)
  • Table 21 Germany marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
  • Table 22 Germany marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
  • Table 23 Germany marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
  • Table 24 UK marketing analytics software market, by application, 2017 - 2030 (USD Million)
  • Table 25 UK marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
  • Table 26 UK marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
  • Table 27 UK marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
  • Table 28 France marketing analytics software market, by application, 2017 - 2030 (USD Million)
  • Table 29 France marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
  • Table 30 France marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
  • Table 31 France marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
  • Table 32 Asia Pacific marketing analytics software market, by application, 2017 - 2030 (USD Million)
  • Table 33 Asia Pacific marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
  • Table 34 Asia Pacific marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
  • Table 35 Asia Pacific marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
  • Table 36 Asia Pacific marketing analytics software market, by region, 2017 to 2030 (USD Million)
  • Table 37 China marketing analytics software market, by application, 2017 - 2030 (USD Million)
  • Table 38 China marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
  • Table 39 China marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
  • Table 40 China marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
  • Table 41 Japan marketing analytics software market, by application, 2017 - 2030 (USD Million)
  • Table 42 Japan marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
  • Table 43 Japan marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
  • Table 44 Japan marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
  • Table 45 India marketing analytics software market, by application, 2017 - 2030 (USD Million)
  • Table 46 India marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
  • Table 47 India marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
  • Table 48 India marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
  • Table 49 Australia marketing analytics software market, by application, 2017 - 2030 (USD Million)
  • Table 50 Australia marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
  • Table 51 Australia marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
  • Table 52 Australia marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
  • Table 53 South Korea marketing analytics software market, by application, 2017 - 2030 (USD Million)
  • Table 54 South Korea marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
  • Table 55 South Korea marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
  • Table 56 South Korea marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
  • Table 57 Latin America marketing analytics software market, by application, 2017 - 2030 (USD Million)
  • Table 58 Latin America marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
  • Table 59 Latin America marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
  • Table 60 Latin America marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
  • Table 61 Latin America marketing analytics software market, by region, 2017 to 2030 (USD Million)
  • Table 62 Brazil marketing analytics software market, by application, 2017 - 2030 (USD Million)
  • Table 63 Brazil marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
  • Table 64 Brazil marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
  • Table 65 Brazil marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
  • Table 66 Mexico marketing analytics software market, by application, 2017 - 2030 (USD Million)
  • Table 67 Mexico marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
  • Table 68 Mexico marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
  • Table 69 Mexico marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
  • Table 70 Middle East and Africa (MEA) marketing analytics software market, by application, 2017 - 2030 (USD Million)
  • Table 71 Middle East and Africa (MEA) marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
  • Table 72 Middle East and Africa (MEA) marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
  • Table 73 Middle East and Africa (MEA) marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
  • Table 74 Middle East and Africa (MEA) marketing analytics software market, by region, 2017 to 2030 (USD Million)
  • Table 75 South Africa marketing analytics software market, by application, 2017 - 2030 (USD Million)
  • Table 76 South Africa marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
  • Table 77 South Africa marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
  • Table 78 South Africa marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
  • Table 79 Saudi Arabia marketing analytics software market, by application, 2017 - 2030 (USD Million)
  • Table 80 Saudi Arabia marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
  • Table 81 Saudi Arabia marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
  • Table 82 Saudi Arabia marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
  • Table 83 United Arab Emirates (UAE) marketing analytics software market, by application, 2017 - 2030 (USD Million)
  • Table 84 United Arab Emirates (UAE) marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
  • Table 85 United Arab Emirates (UAE) marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
  • Table 86 United Arab Emirates (UAE) marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million) 

List of Figures

  • Fig. 1 Market research process
  • Fig. 2 Data triangulation techniques
  • Fig. 3 Primary research pattern
  • Fig. 4 Market research approaches
  • Fig. 5 Value-chain-based sizing & forecasting
  • Fig. 6 QFD modeling for market share assessment
  • Fig. 7 Market formulation & validation
  • Fig. 8 Marketing analytics software: Market outlook
  • Fig. 9 Marketing analytics software: Competitive insights
  • Fig. 10 Parent market outlook
  • Fig. 11 Related/ancillary market outlook
  • Fig. 12 Penetration and growth prospect mapping
  • Fig. 13 Industry value chain analysis
  • Fig. 14 Marketing analytics software market driver impact
  • Fig. 15 Marketing analytics software market restraint impact
  • Fig. 16 Marketing analytics software market strategic initiatives analysis
  • Fig. 17 Marketing analytics software market: Application movement analysis
  • Fig. 18 Marketing analytics software market: Application outlook and key takeaways
  • Fig. 19 Social media marketing market estimates and forecasts, 2017 - 2030
  • Fig. 20 E-mail marketing market estimates and forecasts, 2017 - 2030
  • Fig. 21 Search engine marketing market estimates and forecasts, 2017 - 2030
  • Fig. 22 Content marketing market estimates and forecasts, 2017 - 2030
  • Fig. 23 Others market estimates and forecasts, 2017 - 2030
  • Fig. 24 Marketing analytics software market: Deployment movement analysis
  • Fig. 25 Marketing analytics software market: Deployment outlook and key takeaways
  • Fig. 26 On-premise market estimates and forecasts, 2017 - 2030
  • Fig. 27 Cloud market estimates and forecasts, 2017 - 2030
  • Fig. 28 Marketing analytics software market: Organization size movement analysis
  • Fig. 29 Marketing analytics software market: Organization size outlook and key takeaways
  • Fig. 30 Large enterprises market estimates and forecasts, 2017 - 2030
  • Fig. 31 Small & medium enterprises market estimates and forecasts, 2017 - 2030
  • Fig. 32 Marketing analytics software market: Industry Vertical movement analysis
  • Fig. 33 Marketing analytics software market: Industry Vertical outlook and key takeaways
  • Fig. 34 Retail market estimates and forecasts, 2017 - 2030
  • Fig. 35 Consumer goods market estimates and forecasts, 2017 - 2030
  • Fig. 36 Industrial market estimates and forecasts, 2017 - 2030
  • Fig. 37 BFSI market estimates and forecasts, 2017 - 2030
  • Fig. 38 Media & communication market estimates and forecasts, 2017 - 2030
  • Fig. 39 Healthcare market estimates and forecasts, 2017 - 2030
  • Fig. 40 Others market estimates and forecasts, 2017 - 2030
  • Fig. 41 Global marketing analytics software market: Regional movement analysis
  • Fig. 42 Global marketing analytics software market: Regional outlook and key takeaways
  • Fig. 43 North America market estimates and forecasts, 2017 - 2030
  • Fig. 44 U.S. market estimates and forecasts, 2017 - 2030
  • Fig. 45 Canada market estimates and forecasts, 2017 - 2030
  • Fig. 46 Europe market estimates and forecasts, 2017 - 2030
  • Fig. 47 UK market estimates and forecasts, 2017 - 2030
  • Fig. 48 Germany market estimates and forecasts, 2017 - 2030
  • Fig. 49 France market estimates and forecasts, 2017 - 2030
  • Fig. 50 Asia Pacific market estimates and forecasts, 2017 - 2030
  • Fig. 51 Japan market estimates and forecasts, 2017 - 2030
  • Fig. 52 China market estimates and forecasts, 2017 - 2030
  • Fig. 53 India market estimates and forecasts, 2017 - 2030
  • Fig. 54 Australia market estimates and forecasts, 2017 - 2030
  • Fig. 55 South Korea market estimates and forecasts, 2017 - 2030
  • Fig. 56 Latin America market estimates and forecasts, 2017 - 2030
  • Fig. 57 Brazil market estimates and forecasts, 2017 - 2030
  • Fig. 58 Mexico market estimates and forecasts, 2017 - 2030
  • Fig. 59 Middle East and Africa market estimates and forecasts, 2017 - 2030
  • Fig. 60 Saudi Arabia market estimates and forecasts, 2017 - 2030
  • Fig. 61 South Africa market estimates and forecasts, 2017 - 2030
  • Fig. 62 United Arab Emirates (UAE) market estimates and forecasts, 2017 - 2030
目次
Product Code: GVR-4-68039-286-6

Marketing Analytics Software Market Growth & Trends:

The global marketing analytics software market size is expected to reach USD 12.51 billion by 2030, registering a CAGR of 16.7% during the forecast period, according to a new report by Grand View Research, Inc. The integration of advanced technologies such as Artificial Intelligence (AI) and Machine Learning (ML) offers promising growth prospects for the market. AI is expected to help marketers deliver the right brand message across different marketing channels and improve search results, which lead to desired landing pages and websites. The primary objective of marketing analytics is to understand and offer insights regarding customer preferences, which can be achieved by deploying AI-enabled chatbots for customers and carefully analyzing consumer demands. For instance, Starbucks Corporation uses predictive analytics to gather and analyze customer data and offer personalized marketing messages to customers.

The 5G delivery model offers promising market growth opportunities owing to its ability to enhance users' internet-using experience. This will lead people to spend more quality time on the internet and consume content or perform tasks specific to their needs. The consumption of specific content and buying trends can be monitored to develop efficient marketing strategies and effective profit-generation models. 5G internet is also expected to accelerate mobile e-commerce sales, enabling marketers to improve customer experiences and streamline shopping apps, particularly for the retail and consumer goods industry.

The automation of marketing analytics helps brands and corporations to gauge the success of marketing campaigns. The emerging trend to automate marketing analytics is offering an impetus to market growth. It offers critical insights into lead scoring, more efficient predictive analytics, and milestone analysis as well as helps save operational expenditure. Companies such as Ancestry and Dropbox, Inc. have witnessed the benefits of marketing analytics automation, such as creating strategically outlined welcome mails and carefully curated win-back programs, which ensure higher revenue-generation opportunities. Essentially, automating marketing analytics practices enables companies to gain access to prospect leads, which can be pursued to ensure prolonged business practices.

The BFSI industry is expected to register a significant growth rate over the forecast period. In the BFSI industry, the marketing budget is usually based on the revenue generated in the previous fiscal year. The use of Marketing Mix Models (MMM) and digital attribution powered by big data analytics aids banking and financial institutions in quantifying the impact of marketing campaigns on return on investment and determining the optimum marketing budget. Furthermore, several large financial institutions including Citibank use big data analytics for profiling and customer segmentation, thus enabling marketing teams to identify the right channel for the right targets.

Marketing Analytics Software Market Report Highlights:

  • By application, the social media marketing segment is expected to witness considerable growth over the forecast period. The promising growth prospects of the segment can be attributed to the rising penetration of social media and the subsequent need for corporations to tap social media platforms as a marketing channel
  • Based on deployment, the on-premise segment is expected to register the highest growth rate over the forecast period owing to the ability to ensure better safety and security of data from an on-premise data center and more efficient data analysis
  • In terms of organization size, the SMEs segment is expected to register the highest growth rate over the forecast period owing to the availability of cost-effective cloud-based analytics software, which helps SMEs offer marketing analytics services at affordable costs
  • The BFSI industry vertical segment is expected to register the highest growth rate over the forecast period owing to the rapid digitization of banking practices and the emergence of digital-only banks
  • Asia Pacific is expected to register the highest CAGR over the forecast period owing to the presence of significant AI development trends in countries, such as China and Singapore

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
    • 1.1.1. Application
    • 1.1.2. Deployment
    • 1.1.3. Organization size
    • 1.1.4. Industry vertical
    • 1.1.5. Regional scope
    • 1.1.6. Estimates and forecast timeline
  • 1.2. Research Methodology
  • 1.3. Information Procurement
    • 1.3.1. Purchased database
    • 1.3.2. GVR's internal database
    • 1.3.3. Secondary sources
    • 1.3.4. Primary research
    • 1.3.5. Details of primary research
  • 1.4. Information or Data Analysis
  • 1.5. Market Formulation & Validation
  • 1.6. Model Details
  • 1.7. List of Secondary Sources
  • 1.8. List of Primary Sources
  • 1.9. Objectives

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
    • 2.2.1. Application outlook
    • 2.2.2. Deployment outlook
    • 2.2.3. Organization size outlook
    • 2.2.4. Industry vertical outlook
    • 2.2.5. Regional outlook
  • 2.3. Competitive Insights

Chapter 3. Marketing Analytics Software Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market driver analysis
    • 3.3.2. Market restraint analysis
    • 3.3.3. Market opportunity analysis
  • 3.4. Marketing Analytics Software Market Analysis Tools
    • 3.4.1. Industry analysis - Porter's
      • 3.4.1.1. Supplier power
      • 3.4.1.2. Buyer power
      • 3.4.1.3. Substitution threat
      • 3.4.1.4. Threat of new entrant
      • 3.4.1.5. Competitive rivalry
    • 3.4.2. PESTEL analysis
      • 3.4.2.1. Political landscape
      • 3.4.2.2. Technological landscape
      • 3.4.2.3. Economic landscape

Chapter 4. Marketing Analytics Software Market : Application Estimates & Trend Analysis

  • 4.1. Marketing Analytics Software Market: Key Takeaways
  • 4.2. Marketing Analytics Software Market: Movement & Market Share Analysis, 2022 & 2030
  • 4.3. Social Media Marketing
    • 4.3.1. Social media marketing market estimates and forecasts, 2017 to 2030 (USD Million)
  • 4.4. E-Mail Marketing
    • 4.4.1. E-mail marketing market estimates and forecasts, 2017 to 2030 (USD Million)
  • 4.5. Search Engine Marketing
    • 4.5.1. Search engine marketing market estimates and forecasts, 2017 to 2030 (USD Million)
  • 4.6. Content Marketing
    • 4.6.1. Content marketing market estimates and forecasts, 2017 to 2030 (USD Million)
  • 4.7. Others
    • 4.7.1. Others market estimates and forecasts, 2017 to 2030 (USD Million)

Chapter 5. Marketing Analytics Software Market : Deployment Estimates & Trend Analysis

  • 5.1. Marketing Analytics Software Market: Key Takeaways
  • 5.2. Marketing Analytics Software Market: Movement & Market Share Analysis, 2022 & 2030
  • 5.3. On-Premise
    • 5.3.1. On-premise market estimates and forecasts, 2017 to 2030 (USD Million)
  • 5.4. Cloud
    • 5.4.1. Cloud market estimates and forecasts, 2017 to 2030 (USD Million)

Chapter 6. Marketing Analytics Software Market : Organization Size Estimates & Trend Analysis

  • 6.1. Marketing Analytics Software Market: Key Takeaways
  • 6.2. Marketing Analytics Software Market: Movement & Market Share Analysis, 2022 & 2030
  • 6.3. Large Enterprises
    • 6.3.1. Large enterprises market estimates and forecasts, 2017 to 2030 (USD Million)
  • 6.4. Small & Medium Enterprises
    • 6.4.1. Small & medium enterprises market estimates and forecasts, 2017 to 2030 (USD Million)

Chapter 7. Marketing Analytics Software Market : Industry Vertical Estimates & Trend Analysis

  • 7.1. Marketing Analytics Software Market: Key Takeaways
  • 7.2. Marketing Analytics Software Market: Movement & Market Share Analysis, 2022 & 2030
  • 7.3. Retail
    • 7.3.1. Retail market estimates and forecasts, 2017 to 2030 (USD Million)
  • 7.4. Consumer Goods
    • 7.4.1. Consumer goods market estimates and forecasts, 2017 to 2030 (USD Million)
  • 7.5. Industrial
    • 7.5.1. Industrial market estimates and forecasts, 2017 to 2030 (USD Million)
  • 7.6. BFSI
    • 7.6.1. BFSI market estimates and forecasts, 2017 to 2030 (USD Million)
  • 7.7. Media & Communication
    • 7.7.1. Real estate & construction market estimates and forecasts, 2017 to 2030 (USD Million)
  • 7.8. Healthcare
    • 7.8.1. Healthcare market estimates and forecasts, 2017 to 2030 (USD Million)
  • 7.9. Others
    • 7.9.1. Others market estimates and forecasts, 2017 to 2030 (USD Million)

Chapter 8. Marketing Analytics Software Market: Regional Estimates & Trend Analysis

  • 8.1. Regional Outlook
  • 8.2. Marketing Analytics Software Market by Region: Key Takeaway
  • 8.3. North America
    • 8.3.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 8.3.2. U.S.
      • 8.3.2.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 8.3.3. Canada
      • 8.3.3.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
  • 8.4. Europe
    • 8.4.1. UK
      • 8.4.1.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 8.4.2. Germany
      • 8.4.2.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 8.4.3. France
      • 8.4.3.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
  • 8.5. Asia Pacific
    • 8.5.1. Japan
      • 8.5.1.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 8.5.2. China
      • 8.5.2.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 8.5.3. India
      • 8.5.3.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 8.5.4. Australia
      • 8.5.4.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 8.5.5. South Korea
      • 8.5.5.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
  • 8.6. Latin America
    • 8.6.1. Brazil
      • 8.6.1.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 8.6.2. Mexico
      • 8.6.2.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
  • 8.7. MEA
    • 8.7.1. Saudi Arabia
      • 8.7.1.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 8.7.2. South Africa
      • 8.7.2.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 8.7.3. United Arab Emirates (UAE)
      • 8.7.3.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)

Chapter 9. Competitive Landscape

  • 9.1. Recent Developments & Impact Analysis, By Key Market Participants
  • 9.2. Market Participant Categorization
    • 9.2.1. IBM Corporation
      • 9.2.1.1. Company overview
      • 9.2.1.2. Financial performance
      • 9.2.1.3. Product benchmarking
      • 9.2.1.4. Strategic initiatives
    • 9.2.2. Adobe Inc.
      • 9.2.2.1. Company overview
      • 9.2.2.2. Financial performance
      • 9.2.2.3. Product benchmarking
      • 9.2.2.4. Strategic initiatives
    • 9.2.3. Google, LLC
      • 9.2.3.1. Company overview
      • 9.2.3.2. Financial performance
      • 9.2.3.3. Product benchmarking
      • 9.2.3.4. Strategic initiatives
    • 9.2.4. Accenture
      • 9.2.4.1. Company overview
      • 9.2.4.2. Financial performance
      • 9.2.4.3. Product benchmarking
      • 9.2.4.4. Strategic initiatives
    • 9.2.5. Oracle
      • 9.2.5.1. Company overview
      • 9.2.5.2. Financial performance
      • 9.2.5.3. Product benchmarking
      • 9.2.5.4. Strategic initiatives
    • 9.2.6. SAS Institute Inc.
      • 9.2.6.1. Company overview
      • 9.2.6.2. Financial performance
      • 9.2.6.3. Product benchmarking
      • 9.2.6.4. Strategic initiatives
    • 9.2.7. TABLEAU SOFTWARE, LLC
      • 9.2.7.1. Company overview
      • 9.2.7.2. Financial performance
      • 9.2.7.3. Product benchmarking
      • 9.2.7.4. Strategic initiatives
    • 9.2.8. Teradata
      • 9.2.8.1. Company overview
      • 9.2.8.2. Financial performance
      • 9.2.8.3. Product benchmarking
      • 9.2.8.4. Strategic initiatives
    • 9.2.9. Funnel.io
      • 9.2.9.1. Company overview
      • 9.2.9.2. Financial performance
      • 9.2.9.3. Product benchmarking
      • 9.2.9.4. Strategic initiatives