イベントマーケティングソフトウェア市場：機能、タイプ、エンドユーザー、展開別-2025-2030年の世界予測

イベントマーケティングソフトウェア市場は、2023年に6億1,223万米ドルと評価され、2024年には6億9,514万米ドルに達すると予測され、CAGR 13.63%で成長し、2030年には14億9,804万米ドルに達すると予測されています。

イベントマーケティングソフトウェアは、小規模なミーティングから大規模な会議や展示会まで、イベントの作成、管理、実施を効率化するために設計された強力なツールです。イベント登録、チケット発券、スケジューリング、参加者エンゲージメント、アナリティクスなど様々な機能を備え、イベントの計画と実行を強化する包括的なソリューションを提供します。イベントマーケティングソフトウェアの必要性は、企業が記憶に残る魅力的な体験を創造し、目に見えるリターンを得ようと努力するにつれて高まっています。イベントマーケティングソフトウェアは、企業、イベントプランナー、教育機関、非営利団体などで採用され、効率的なイベント運営と参加者の満足度向上を実現しています。また、IT、ヘルスケア、ホスピタリティなど、幅広い業種で使用されています。

市場の洞察によると、主な成長要因として、イベント管理へのデジタルソリューションの採用の増加、参加者のエンゲージメントとエクスペリエンスの強化への注目の高まりが挙げられます。イベント管理プロセスにおけるAIや機械学習などの先進技術の統合は、新たなビジネスチャンスを提供します。特に、参加者からの問い合わせに対応するAI搭載のチャットボットや、洞察に満ちたレポーティングを実現するAI主導のアナリティクスが注目を集めています。パンデミック後の柔軟なイベント形式へのシフトを考えると、バーチャルおよびハイブリッド・イベント機能の利用を拡大する機会があふれています。このような機会を活用するための推奨事項としては、バーチャルおよびハイブリッドモデルをサポートし、高度なデータ分析機能を提供する、ユーザーフレンドリーでスケーラブルなソフトウェアへの投資が挙げられます。

市場成長に影響を与える課題としては、イベント開催時には参加者の機密情報を扱うことが多いため、データのプライバシーやセキュリティに関する懸念が挙げられます。さらに、従来の方法からデジタル・プラットフォームへの変化への抵抗がハードルとなる可能性もあります。イノベーションの焦点としては、データ保護対策の強化や、新規ユーザーの学習カーブを下げる直感的な技術の開発が考えられます。市場はダイナミックな性質を持っており、多数のプレーヤーが常に技術の進歩と市場シェアの拡大を競っているため、競争は激しいです。成長を目指す企業は、イノベーションによる差別化と優れた顧客サポートに注力し、洞察力を活用して市場のニーズと動向を効果的に予測する必要があります。

市場力学：急速に進化するイベントマーケティングソフトウェア市場の主要市場インサイトを公開

イベントマーケティングソフトウェア市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 高度なデータ分析ソリューションの採用拡大
  • 主催者やマーケティング担当者の間でのイベント自動化需要の急増
  • イベント管理関連のモバイルアプリケーションの増加
• 市場抑制要因
  • ソフトウェアで利用可能なデザインの選択肢が限られている
  • データのプライバシーとセキュリティを脅かすサイバー攻撃の増加
• 市場機会
  • リアルタイム管理システムの技術的進歩
  • ソーシャルメディア広告とマーケティングの採用拡大
• 市場の課題
  • 新興諸国における技術的専門知識と意識の欠如

ポーターの5つの力：イベントマーケティングソフトウェア市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することで、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：イベントマーケティングソフトウェア市場における外部からの影響の把握

外部マクロ環境要因は、イベントマーケティングソフトウェア市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析イベントマーケティングソフトウェア市場における競合情勢の把握

イベントマーケティングソフトウェア市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスイベントマーケティングソフトウェア市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、イベントマーケティングソフトウェア市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨イベントマーケティングソフトウェア市場における成功への道筋を描く

イベントマーケティングソフトウェア市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 高度なデータ分析ソリューションの採用拡大
    • 主催者やマーケティング担当者の間でイベント自動化の需要が急増
    • イベント管理関連のモバイルアプリケーションの増加
  • 抑制要因
    • ソフトウェアで利用できるデザインのオプションが限られている
    • データのプライバシーとセキュリティを脅かすサイバー攻撃の増加
  • 機会
    • リアルタイム管理システムの技術的進歩
    • ソーシャルメディア広告とマーケティングの採用の増加
  • 課題
    • 新興諸国における技術的専門知識と認識の欠如
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 イベントマーケティングソフトウェア市場：機能別

• 参加者のエンゲージメント
• メールマーケティング
• イベントスケジュール
• レポートと分析
• ソーシャルキャンペーン管理
• アンケートとフィードバック管理
• ウェブサイト管理

第7章 イベントマーケティングソフトウェア市場：タイプ別

• 統合型
• スタンドアロン

第8章 イベントマーケティングソフトウェア市場：エンドユーザー別

• 大企業
• 中小企業

第9章 イベントマーケティングソフトウェア市場：展開別

• クラウド上
• オンプレミス

第10章 南北アメリカのイベントマーケティングソフトウェア市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第11章 アジア太平洋地域のイベントマーケティングソフトウェア市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第12章 欧州・中東・アフリカのイベントマーケティングソフトウェア市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第13章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• 1. Attendease Software Corporation
• 2. Audiencetools
• 3. Aventri, Inc.
• 4. Bizzabo Ltd.
• 5. Constant Contact, Inc.
• 6. Cvent, Inc.
• 7. ExhibitForce
• 8. GEVME
• 9. Hubilo Softech Private Limited
• 10. Lately, Inc.
• 11. Lenos Software
• 12. NextME, Inc.
• 13. Patron Technology, Inc.
• 14. PheedLoop Inc.
• 15. ZELFMADE GmbH Eventagentur Hamburg
• 16. Zoho Corporation

LIST OF FIGURES

• FIGURE 1. EVENT MARKETING SOFTWARE MARKET RESEARCH PROCESS
• FIGURE 2. EVENT MARKETING SOFTWARE MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY FUNCTION, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY FUNCTION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY END-USERS, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY END-USERS, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2023 VS 2030 (%)
• FIGURE 13. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. AMERICAS EVENT MARKETING SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. AMERICAS EVENT MARKETING SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. UNITED STATES EVENT MARKETING SOFTWARE MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 17. UNITED STATES EVENT MARKETING SOFTWARE MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. ASIA-PACIFIC EVENT MARKETING SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. ASIA-PACIFIC EVENT MARKETING SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. EUROPE, MIDDLE EAST & AFRICA EVENT MARKETING SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 21. EUROPE, MIDDLE EAST & AFRICA EVENT MARKETING SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 22. EVENT MARKETING SOFTWARE MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 23. EVENT MARKETING SOFTWARE MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. EVENT MARKETING SOFTWARE MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. EVENT MARKETING SOFTWARE MARKET DYNAMICS
• TABLE 7. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY ATTENDEE ENGAGEMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY EMAIL MARKETING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY EVENT SCHEDULING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY REPORTING & ANALYTICS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY SOCIAL CAMPAIGN MANAGEMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY SURVEY & FEEDBACK MANAGEMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY WEBSITE MANAGEMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY INTEGRATED, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY STANDALONE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY LARGE ENTERPRICES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY SMES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY ON-CLOUD, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY ON-PREMISE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 24. AMERICAS EVENT MARKETING SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 25. AMERICAS EVENT MARKETING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 26. AMERICAS EVENT MARKETING SOFTWARE MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 27. AMERICAS EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 28. AMERICAS EVENT MARKETING SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 29. ARGENTINA EVENT MARKETING SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 30. ARGENTINA EVENT MARKETING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 31. ARGENTINA EVENT MARKETING SOFTWARE MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 32. ARGENTINA EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 33. BRAZIL EVENT MARKETING SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 34. BRAZIL EVENT MARKETING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 35. BRAZIL EVENT MARKETING SOFTWARE MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 36. BRAZIL EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 37. CANADA EVENT MARKETING SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 38. CANADA EVENT MARKETING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 39. CANADA EVENT MARKETING SOFTWARE MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 40. CANADA EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 41. MEXICO EVENT MARKETING SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 42. MEXICO EVENT MARKETING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 43. MEXICO EVENT MARKETING SOFTWARE MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 44. MEXICO EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 45. UNITED STATES EVENT MARKETING SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 46. UNITED STATES EVENT MARKETING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 47. UNITED STATES EVENT MARKETING SOFTWARE MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 48. UNITED STATES EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 49. UNITED STATES EVENT MARKETING SOFTWARE MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 50. ASIA-PACIFIC EVENT MARKETING SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 51. ASIA-PACIFIC EVENT MARKETING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 52. ASIA-PACIFIC EVENT MARKETING SOFTWARE MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 53. ASIA-PACIFIC EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 54. ASIA-PACIFIC EVENT MARKETING SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 55. AUSTRALIA EVENT MARKETING SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 56. AUSTRALIA EVENT MARKETING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 57. AUSTRALIA EVENT MARKETING SOFTWARE MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 58. AUSTRALIA EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 59. CHINA EVENT MARKETING SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 60. CHINA EVENT MARKETING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 61. CHINA EVENT MARKETING SOFTWARE MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 62. CHINA EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 63. INDIA EVENT MARKETING SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 64. INDIA EVENT MARKETING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 65. INDIA EVENT MARKETING SOFTWARE MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 66. INDIA EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 67. INDONESIA EVENT MARKETING SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 68. INDONESIA EVENT MARKETING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 69. INDONESIA EVENT MARKETING SOFTWARE MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 70. INDONESIA EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 71. JAPAN EVENT MARKETING SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 72. JAPAN EVENT MARKETING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 73. JAPAN EVENT MARKETING SOFTWARE MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 74. JAPAN EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 75. MALAYSIA EVENT MARKETING SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 76. MALAYSIA EVENT MARKETING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 77. MALAYSIA EVENT MARKETING SOFTWARE MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 78. MALAYSIA EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 79. PHILIPPINES EVENT MARKETING SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 80. PHILIPPINES EVENT MARKETING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 81. PHILIPPINES EVENT MARKETING SOFTWARE MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 82. PHILIPPINES EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 83. SINGAPORE EVENT MARKETING SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 84. SINGAPORE EVENT MARKETING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 85. SINGAPORE EVENT MARKETING SOFTWARE MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 86. SINGAPORE EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 87. SOUTH KOREA EVENT MARKETING SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 88. SOUTH KOREA EVENT MARKETING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 89. SOUTH KOREA EVENT MARKETING SOFTWARE MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 90. SOUTH KOREA EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 91. TAIWAN EVENT MARKETING SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 92. TAIWAN EVENT MARKETING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 93. TAIWAN EVENT MARKETING SOFTWARE MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 94. TAIWAN EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 95. THAILAND EVENT MARKETING SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 96. THAILAND EVENT MARKETING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 97. THAILAND EVENT MARKETING SOFTWARE MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 98. THAILAND EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 99. VIETNAM EVENT MARKETING SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 100. VIETNAM EVENT MARKETING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 101. VIETNAM EVENT MARKETING SOFTWARE MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 102. VIETNAM EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 103. EUROPE, MIDDLE EAST & AFRICA EVENT MARKETING SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 104. EUROPE, MIDDLE EAST & AFRICA EVENT MARKETING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 105. EUROPE, MIDDLE EAST & AFRICA EVENT MARKETING SOFTWARE MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 106. EUROPE, MIDDLE EAST & AFRICA EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 107. EUROPE, MIDDLE EAST & AFRICA EVENT MARKETING SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 108. DENMARK EVENT MARKETING SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 109. DENMARK EVENT MARKETING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 110. DENMARK EVENT MARKETING SOFTWARE MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 111. DENMARK EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 112. EGYPT EVENT MARKETING SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 113. EGYPT EVENT MARKETING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 114. EGYPT EVENT MARKETING SOFTWARE MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 115. EGYPT EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 116. FINLAND EVENT MARKETING SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 117. FINLAND EVENT MARKETING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 118. FINLAND EVENT MARKETING SOFTWARE MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 119. FINLAND EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 120. FRANCE EVENT MARKETING SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 121. FRANCE EVENT MARKETING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 122. FRANCE EVENT MARKETING SOFTWARE MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 123. FRANCE EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 124. GERMANY EVENT MARKETING SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 125. GERMANY EVENT MARKETING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 126. GERMANY EVENT MARKETING SOFTWARE MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 127. GERMANY EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 128. ISRAEL EVENT MARKETING SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 129. ISRAEL EVENT MARKETING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 130. ISRAEL EVENT MARKETING SOFTWARE MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 131. ISRAEL EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 132. ITALY EVENT MARKETING SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 133. ITALY EVENT MARKETING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 134. ITALY EVENT MARKETING SOFTWARE MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 135. ITALY EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 136. NETHERLANDS EVENT MARKETING SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 137. NETHERLANDS EVENT MARKETING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 138. NETHERLANDS EVENT MARKETING SOFTWARE MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 139. NETHERLANDS EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 140. NIGERIA EVENT MARKETING SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 141. NIGERIA EVENT MARKETING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 142. NIGERIA EVENT MARKETING SOFTWARE MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 143. NIGERIA EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 144. NORWAY EVENT MARKETING SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 145. NORWAY EVENT MARKETING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 146. NORWAY EVENT MARKETING SOFTWARE MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 147. NORWAY EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 148. POLAND EVENT MARKETING SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 149. POLAND EVENT MARKETING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 150. POLAND EVENT MARKETING SOFTWARE MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 151. POLAND EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 152. QATAR EVENT MARKETING SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 153. QATAR EVENT MARKETING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 154. QATAR EVENT MARKETING SOFTWARE MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 155. QATAR EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 156. RUSSIA EVENT MARKETING SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 157. RUSSIA EVENT MARKETING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 158. RUSSIA EVENT MARKETING SOFTWARE MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 159. RUSSIA EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 160. SAUDI ARABIA EVENT MARKETING SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 161. SAUDI ARABIA EVENT MARKETING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 162. SAUDI ARABIA EVENT MARKETING SOFTWARE MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 163. SAUDI ARABIA EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 164. SOUTH AFRICA EVENT MARKETING SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 165. SOUTH AFRICA EVENT MARKETING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 166. SOUTH AFRICA EVENT MARKETING SOFTWARE MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 167. SOUTH AFRICA EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 168. SPAIN EVENT MARKETING SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 169. SPAIN EVENT MARKETING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 170. SPAIN EVENT MARKETING SOFTWARE MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 171. SPAIN EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 172. SWEDEN EVENT MARKETING SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 173. SWEDEN EVENT MARKETING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 174. SWEDEN EVENT MARKETING SOFTWARE MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 175. SWEDEN EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 176. SWITZERLAND EVENT MARKETING SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 177. SWITZERLAND EVENT MARKETING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 178. SWITZERLAND EVENT MARKETING SOFTWARE MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 179. SWITZERLAND EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 180. TURKEY EVENT MARKETING SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 181. TURKEY EVENT MARKETING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 182. TURKEY EVENT MARKETING SOFTWARE MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 183. TURKEY EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 184. UNITED ARAB EMIRATES EVENT MARKETING SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 185. UNITED ARAB EMIRATES EVENT MARKETING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 186. UNITED ARAB EMIRATES EVENT MARKETING SOFTWARE MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 187. UNITED ARAB EMIRATES EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 188. UNITED KINGDOM EVENT MARKETING SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 189. UNITED KINGDOM EVENT MARKETING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 190. UNITED KINGDOM EVENT MARKETING SOFTWARE MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 191. UNITED KINGDOM EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 192. EVENT MARKETING SOFTWARE MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 193. EVENT MARKETING SOFTWARE MARKET, FPNV POSITIONING MATRIX, 2023

The Event Marketing Software Market was valued at USD 612.23 million in 2023, expected to reach USD 695.14 million in 2024, and is projected to grow at a CAGR of 13.63%, to USD 1,498.04 million by 2030.

Event marketing software is a powerful tool designed to streamline the creation, management, and execution of events ranging from small-scale meetings to large conferences and trade shows. Its scope extends across various features such as event registration, ticketing, scheduling, attendee engagement, and analytics, providing a comprehensive solution that enhances event planning and execution. The necessity for event marketing software is growing as businesses strive to create memorable, engaging experiences that yield tangible returns. In application, event marketing software is employed by corporate firms, event planners, educational institutions, and non-profits, among others, to facilitate efficient event management and maximize attendee satisfaction. The end-use scope spans industries like IT, healthcare, hospitality, and more, reflecting its versatile utility.

Market insights reveal that key growth factors include the increasing adoption of digital solutions for event management and a rising focus on enhancing attendee engagement and experience. The integration of advanced technologies such as AI and machine learning in event management processes offers new realms of opportunities. Particularly, AI-powered chatbots for attendee queries and AI-driven analytics for insightful reporting are gaining attention. Opportunities abound in expanding the use of virtual and hybrid event capabilities, given the post-pandemic shift towards flexible event formats. Recommendations to leverage these opportunities include investing in user-friendly, scalable software that supports virtual and hybrid models and offers advanced data analytics features.

Challenges affecting market growth include concerns around data privacy and security, as events often handle sensitive attendee information. Additionally, resistance to change from traditional methods to digital platforms can pose hurdles. Innovations could focus on enhancing data protection measures and developing intuitive technologies that lower the learning curve for new users. The market, dynamic in nature, is highly competitive with numerous players constantly vying for technological advancements and market share expansion. Businesses aiming for growth should focus on differentiation via innovation and superior customer support, leveraging insights to anticipate market needs and trends effectively.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Event Marketing Software Market

The Event Marketing Software Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing adoption of advanced data analytics solutions
  • Surge in the demand for event automation among organizers or marketers
  • Rising number of event management related mobile applications
• Market Restraints
  • Limited options of design available on the software
  • Rise in the number of cyber-attacks threatening the data privacy and security
• Market Opportunities
  • Technological advancement in real-time management systems
  • Growing adoption of social media advertising and marketing
• Market Challenges
  • Lack of technical expertise and awareness in developing countries

Porter's Five Forces: A Strategic Tool for Navigating the Event Marketing Software Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Event Marketing Software Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Event Marketing Software Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Event Marketing Software Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Event Marketing Software Market

A detailed market share analysis in the Event Marketing Software Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Event Marketing Software Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Event Marketing Software Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Event Marketing Software Market

A strategic analysis of the Event Marketing Software Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Event Marketing Software Market, highlighting leading vendors and their innovative profiles. These include Attendease Software Corporation, Audiencetools, Aventri, Inc., Bizzabo Ltd., Constant Contact, Inc., Cvent, Inc., ExhibitForce, GEVME, Hubilo Softech Private Limited, Lately, Inc., Lenos Software, NextME, Inc., Patron Technology, Inc., PheedLoop Inc., ZELFMADE GmbH Eventagentur Hamburg, and Zoho Corporation.

Market Segmentation & Coverage

This research report categorizes the Event Marketing Software Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Function, market is studied across Attendee Engagement, Email Marketing, Event Scheduling, Reporting & Analytics, Social Campaign Management, Survey & Feedback Management, and Website Management.
• Based on Type, market is studied across Integrated and Standalone.
• Based on End-Users, market is studied across Large Enterprices and SMEs.
• Based on Deployment, market is studied across On-Cloud and On-Premise.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing adoption of advanced data analytics solutions
    • 5.1.1.2. Surge in the demand for event automation among organizers or marketers
    • 5.1.1.3. Rising number of event management related mobile applications
  • 5.1.2. Restraints
    • 5.1.2.1. Limited options of design available on the software
    • 5.1.2.2. Rise in the number of cyber-attacks threatening the data privacy and security
  • 5.1.3. Opportunities
    • 5.1.3.1. Technological advancement in real-time management systems
    • 5.1.3.2. Growing adoption of social media advertising and marketing
  • 5.1.4. Challenges
    • 5.1.4.1. Lack of technical expertise and awareness in developing countries
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Event Marketing Software Market, by Function

• 6.1. Introduction
• 6.2. Attendee Engagement
• 6.3. Email Marketing
• 6.4. Event Scheduling
• 6.5. Reporting & Analytics
• 6.6. Social Campaign Management
• 6.7. Survey & Feedback Management
• 6.8. Website Management

7. Event Marketing Software Market, by Type

• 7.1. Introduction
• 7.2. Integrated
• 7.3. Standalone

8. Event Marketing Software Market, by End-Users

• 8.1. Introduction
• 8.2. Large Enterprices
• 8.3. SMEs

9. Event Marketing Software Market, by Deployment

• 9.1. Introduction
• 9.2. On-Cloud
• 9.3. On-Premise

10. Americas Event Marketing Software Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Event Marketing Software Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Event Marketing Software Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Attendease Software Corporation
• 2. Audiencetools
• 3. Aventri, Inc.
• 4. Bizzabo Ltd.
• 5. Constant Contact, Inc.
• 6. Cvent, Inc.
• 7. ExhibitForce
• 8. GEVME
• 9. Hubilo Softech Private Limited
• 10. Lately, Inc.
• 11. Lenos Software
• 12. NextME, Inc.
• 13. Patron Technology, Inc.
• 14. PheedLoop Inc.
• 15. ZELFMADE GmbH Eventagentur Hamburg
• 16. Zoho Corporation