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市場調査レポート
商品コード
1614953
ワインの市場規模、シェア、成長分析、製品タイプ別、価格帯別、流通チャネル別、包装タイプ別、地域別- 産業予測、2024~2031年Wine Market Size, Share, Growth Analysis, By Product Type, By Price Range, By Distribution Channel, By Packaging Type, By Region - Industry Forecast 2024-2031 |
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ワインの市場規模、シェア、成長分析、製品タイプ別、価格帯別、流通チャネル別、包装タイプ別、地域別- 産業予測、2024~2031年 |
出版日: 2024年12月14日
発行: SkyQuest
ページ情報: 英文 157 Pages
納期: 3~5営業日
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ワインの世界市場規模は、2022年に4,178億5,000万米ドルと評価され、2023年の4,445億9,000万米ドルから2031年には7,302億9,000万米ドルに成長し、予測期間(2024-2031年)のCAGRは6.4%で成長する見通しです。
欧州の文化に深く根ざしたワイン産業は、世界の動向に影響を与え続けており、特に社交イベントや家庭での集まりの際にワインを食事に取り入れる若い消費者の間で大きな影響を及ぼしています。消費者の嗜好が進化するにつれ、特にCOVID-19の大流行がもたらした課題を受けて、市場は成長する態勢を整えています。規制が緩和され、オンライン購入にシフトしているため、ワインの売上は回復すると予測されます。その独特の風味は、比較的健康リスクが低く、楽しい飲酒体験を提供し、その魅力を高めています。さらに、貿易税と関税の引き下げにより、ワインの国際市場でのアクセス性が高まっています。社会的な場面でのアルコール消費の人気の高まりと、低アルコール飲料の選択肢の急増が、ワイン分野の拡大をさらに後押ししています。
Global Wine Market size was valued at USD 417.85 billion in 2022 and is poised to grow from USD 444.59 billion in 2023 to USD 730.29 billion by 2031, growing at a CAGR of 6.4% during the forecast period (2024-2031).
The wine industry, deeply rooted in European culture, continues to influence global trends, particularly among younger consumers who incorporate wine into their diet during social events and home gatherings. As consumer preferences evolve, the market is poised for growth, especially following the challenges posed by the Covid-19 pandemic. With restrictions easing and a shift toward online purchasing, wine sales are projected to rebound. Its unique flavor profile offers a pleasurable drinking experience with relatively low health risks, enhancing its allure. Additionally, the reduction of trade taxes and tariffs is increasing wine's accessibility in international markets. The rising popularity of alcohol consumption in social contexts, along with a surge in low alcohol-by-volume options, further fuels expansion in the wine sector.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Wine market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Wine Market Segmental Analysis
Global Wine Market is segmented by product type, price range, distribution channel, packaging type and region. Based on product type, the market is segmented into still wine (red wine, white wine, rose wine), sparkling wine (champagne, prosecco, cava, others) and fortified wine (port, sherry, vermouth, others). Based on price range, the market is segmented into economy, mid-range, premium and luxury. Based on distribution channel, the market is segmented into off-trade (hypermarkets, specialty stores, convenience stores, online retailers) and on-trade (restaurants, bars, hotels, others). Based on packaging type, the market is segmented into bottles, cans, boxes and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Wine Market
The global wine market is experiencing significant growth, driven by the increased socialization around alcohol consumption. In recent decades, the surge in wine production and consumption has led to evolving drinking patterns, heavily influenced by modernization and the widespread acceptance of Western cultural norms. Today, alcohol consumption is often perceived as a symbol of social status, contributing to the rising demand for low-alcohol beverages. With its refreshing qualities and appealing low ABV options, wine has particularly captured the attention of millennials. Additionally, wine is frequently associated with various celebrations and is commonly enjoyed alongside everyday meals in numerous countries, prompting producers to innovate and introduce new products to satisfy this growing market demand.
Restraints in the Global Wine Market
The global wine market faces certain restraints, primarily driven by a shift in consumer demand towards more affordable products. As premium wine consumption slows, fueled by economic constraints, there is a rising trend of customers gravitating towards budget-friendly options. This preference for lower-priced wines is influenced by modernisation and increased alcohol consumption, prompting brands to innovate and diversify their offerings. However, while the introduction of unique and adventurous alcoholic beverages can attract attention, it ultimately detracts from the growth of the premium wine segment, posing challenges for premium producers who rely on a discerning consumer base for market expansion.
Market Trends of the Global Wine Market
The global wine market is experiencing a notable trend towards product premiumization, driven by consumers' increasing preference for high-quality and luxurious offerings. As individuals in developed economies become more discerning "wine connoisseurs," there is a growing demand for premium and sensory brands that emphasize exceptional taste and quality. This shift encourages manufacturers to innovate and expand their portfolios with exclusive labels, catering to the evolved palate of consumers who seek out unique and sophisticated experiences. Consequently, premiumization is not merely a fleeting trend but a significant driver of sustainable growth and long-term revenue across the global wine market.