インドのワイン市場評価、ワインの種類別、パッケージ別、小売チャネル別、生産量別、地域別、機会、予測、2018～2032年

インドのワイン市場は、可処分所得の増加、都市部の消費者（特に女性）のライフスタイルの急速な変化、西洋文化への接触、インドにおける外国人ビジネス・レジャー観光客の増加などの成長要因に牽引され、2025～2032年の予測期間中に17.41％の2桁CAGRという力強い伸びを示すと思われます。

インドのワイン市場規模は、2024年には2億7,056万米ドルとなり、2032年には9億7,702万米ドルを超えると予想されます。この成長には、Z世代とミレニアル世代の人口が6億人を超え、法定飲酒年齢を上回っていることや、特に都市部での飲酒文化への大きな変化など、複数の要因が寄与しています。ワインを含む飲酒は今やステータスシンボルと見なされるようになっており、アルコール飲料の消費に関する以前の社会的・文化的タブーはなくなりつつあります。インドにおけるワインの総消費量のうち、輸入ワインは25％以上を占め、残りは国内で生産されています。

目次

第1章 製品概要

第2章 エグゼクティブサマリー

第3章 顧客の声

• 人口統計
• ブランド認知度とロイヤルティ
• ブランド満足度
  • 量
  • 価格
  • 数量と価格
  • パッケージ
• 購入時に考慮する要素
• 購入媒体
• 購入頻度
• 消費者による小売チャネルの理解
• 責任ある消費

第4章 インドのワイン市場の見通し、2018年～2032年

• 市場規模と予測
  • 金額別
  • 数量別
• 市場シェアと予測
  • ワインの種類別
    • 赤ワイン
    • 白ワイン
    • ロゼワイン
    • スパークリングワイン
    • 酒精強化ワイン
    • その他
  • パッケージ別
    • 缶入りワイン
    • ボトルワイン
  • 小売チャネル別
    • オフプレミス
    • オンプレミス
  • 生産量別
    • 地元産
    • 輸入ワイン
  • 地域別
    • 東
    • 西部と中央部
    • 南
    • 北

第5章 インドのワイン市場のマーケティングミックス

• ワインの種類別
• パッケージ別
• 小売チャネル別
• 生産量別
• 地域別

第6章 マクロビジネス環境の範囲

• PESTEL分析
  • 政治的要因
  • 経済的要因
  • 社会的要因
  • 環境要因
  • 法的要因と規制政策
    • 配布に関するライセンシング条件を含む政府法
    • 輸入規制
    • 課税政策
• ビジネスの容易度
• 価格分析
• マージン分析
• バリューチェーン分析
• 供給需要分析
• 輸入輸出分析

第7章 市場力学

• 成長の原動力
• 成長抑制原因

第8章 インフラストラクチャと施設の要件

第9章 市場動向と動向

第10章 ベストプラクティスのケーススタディ（最大3つ）

第11章 競合情勢

• 上位5社の市場リーダーのコアコンピタンスと主要な価値提案
• 上位5社のワイン会社の総収益、価格設定、収益性分析
• 上位5社の市場シェア分析
• 新興企業と代替企業（該当する場合）
• 合併と買収/合弁事業（該当する場合）
• SWOT分析（市場プレーヤー5社向け）

第12章 主要プレーヤー-競合情勢

• スーラ・ヴィンヤーズ
  • 会社概要
  • 主要経営陣
  • 製品とサービス
  • 財務状況（報告通り）
  • 主要市場への注力と地理的プレゼンス
  • 最近の動向
• フラテリワインズ株式会社
• グローバー・ザンパ・ヴィンヤーズ
• ペルノ・リカール・インディア・プライベート・リミテッド
• シャトー・インダージュ・ヴィントナーズ・プライベート・リミテッド
• ヨークワイナリーリミテッド
• ソマ・ヴァイン・ビレッジ・プライベート・リミテッド
• SDUワイナリー株式会社
• フォーシーズンズワインズ株式会社
• KRSMAエステート株式会社

上記の企業は市場シェアに基づいて注文を保留しておらず、調査作業中に入手可能な情報に応じて変更される可能性があります。

第13章 戦略的提言

第14章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Wine Market, By Value, In USD Million, FY2018 - FY2032F
• Figure 2. India Wine Market, By Volume, In Thousand Units, FY2018 - FY2032F
• Figure 3. India Wine Market Share, By Wine Type, In USD Million, FY2018 - FY2032F
• Figure 4. India Wine Market Share, By Wine Type, In Thousand Units, FY2018 - FY2032F
• Figure 5. India Wine Market Share, By Packaging, In USD Million, FY2018 - FY2032F
• Figure 6. India Wine Market Share, By Packaging, In Thousand Units, FY2018 - FY2032F
• Figure 7. India Wine Market Share, By Retail Channel, In USD Million, FY2018 - FY2032F
• Figure 8. India Wine Market Share, By Retail Channel, In Thousand Units, FY2018 - FY2032F
• Figure 9. India Wine Market Share, By Production, In USD Million, FY2018 - FY2032F
• Figure 10. India Wine Market Share, By Production, In Thousand Units, FY2018 - FY2032F
• Figure 11. India Wine Market Share, By Region, In USD Million, FY2018 - FY2032F
• Figure 12. India Wine Market Share, By Region, In Thousand Units, FY2018 - FY2032F
• Figure 13. Wine Type Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 14. Packaging Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 15. Retail Channel Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 16. Production Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 17. Region Map-Market Size (USD Million) & Growth Rate (%), FY2024

The India wine market will witness a strong double digit CAGR of 17.41% during the forecast period between FY2025 and FY2032 led by growth drivers such as increasing disposable income, rapidly changing lifestyles among urban consumers particularly women, exposure to western cultures and growing number of foreign business and leisure tourists in India have contributed to the rising consumption of wine in India.

The wine market in India was valued at USD270.56 million in FY2024 and its value market size will increase above USD 977.02 million in FY2032. Multiple factors will contribute to this growth including the country's large Gen Z and Millennials population base of over 600 million that falls above the legal drinking age and major shift towards drinking culture especially in the urban areas. Drinking alcohol including wine is now increasingly considered as status symbol and the earlier social & cultural taboo around consumption of alcoholic beverages is disappearing. Among the total consumption of wine in terms of volume in India, imported wine accounted for more than 25 percent while the rest was produced locally.

Process for Wine Production

Wine is an alcoholic beverage that has an alcohol concentration between 5 and 13%. The earliest fermented food known to humankind is wine. The primary fruit used in the creation of many types of wine is grapes. Other fruits, such as the apple renowned for cider; the pear known for perry, and the plum known for table and white wines; are also used to produce wine.

Increase in Online Trade

The growth of Indian wine market is also being driven by the rise in the usage of online platforms for alcohol including wine purchases. Purchasing wine online adds to the convenience of the consumers. Thus, the manufacturers and retailers are now concentrating on creating new online wine trade platforms. Technology advancement and distribution of wine through e-commerce networks will lead to further grow of wine market in the forecast period.

Changing Lifestyles Acting as a Driver for India Wine Market

Changing lifestyles are one of the biggest drivers of the wine market in India. Urbanization and exposure to global cultures have changed the consumption pattern as more consumers, particularly young professionals and women, take to the Western dining habits. Demand for premium and health-conscious wine options has increased. Companies respond by developing organic and premium wine ranges and extension of their presence in metropolitan areas. With more people on the lookout for sophisticated and healthier drinking experiences, wine tourism and wine-related events are growing in number.

For instance, in October 2024, A major shareholder AV Thomas Group had infused USD 10.4 million in the Grover Zampa Vineyards in 2024. With this, the company has cut its focus into premium wines. This boost in capital would also help Grover Zampa Vineyards to develop more vineyards, upgrade the wine tourism properties, and procure new machinery. The company wants to capture new markets in North India and enhance its hospitality services, reflecting the changing lifestyles and preferences of urban consumers who are increasingly opting for premium and healthier wine options.

Health Benefit of Wine

Wine by-products are well-flavoured and visually appealing, which makes it easier to use them in the creation of new food products that are packed with health advantages. Wine and allied products possess antioxidant, antibacterial, anticancer and anti-inflammatory properties due to high polyphenol content.

Government Scheme

For the production and sale of wines in India, the state governments are in-charge of establishing laws for governing the imports of alcoholic beverages, including wine in their respective regions. The state's wine industry is considered as a small-scale industry for the purposes of trade and investment barriers established for small-scale businesses in India.

Impact of COVID-19 on India Wine Market

The wine and allied alcoholic beverages market had witnessed a significant decline during mid-2020 and mid-2021 because of the strict social distancing norms and lockdown imposed by the Indian government to curb the spread of COVID-19 pandemic. The widespread shutdown of numerous wine retail sites including the HoReCa sector and restrictions on public transport adversely impacted the distribution of wine throughout the country. However, the biggest change witnessed during the pandemic was the consumer's purchasing behaviour as they moved to online trade channels for buying wine. The industry is on a rapid recovery path in 2022 and early 2023 post relaxation of COVID-19 social distancing norms and opening of domestic and international tourism related sectors.

Impact of Russia-Ukraine War on India Wine Market

Indian wine farmers were affected in various ways because of the conflict in Ukraine and Russia. Due to the war between the two large European nations, grape exports were completely ceased by both of them. The drop in supply of grapes had affected the production of wine globally as well as in India.

Key Players Landscape and Outlook

India wine market report presents a comprehensive competitive landscape analysis and evaluates the competitive position of various players based on a variety of performance metrics. The report includes financials of the public/listed companies over the previous few years, their growth plans, product development, launch of new products, market share, investments, etc. For instance, Sula Vineyards Limited, the largest wine producer in the country holding market share above 50 percent expressed confidence to generate INR 10 billion in revenues by FY2024 while maintaining its profitability margin.

Table of Contents

1. Product Overview

2. Executive Summary

3. Voice of Customer

• 3.1. Demographics
• 3.2. Brand Awareness and Loyalty
• 3.3. Brand Satisfaction
  • 3.3.1. Quantity
  • 3.3.2. Price
  • 3.3.3. Quantity w.r.t Price
  • 3.3.4. Packaging
• 3.4. Factors Considered While Making Purchase
• 3.5. Medium of Purchase
• 3.6. Frequency of Purchase
• 3.7. Understanding of Retail Channels by Consumers
• 3.8. Responsible Consumption

4. India Wine Market Outlook, FY2018-FY2032F

• 4.1. Market Size & Forecast
  • 4.1.1. By Value
  • 4.1.2. By Volume
• 4.2. Market Share & Forecast
  • 4.2.1. By Wine Type
    • 4.2.1.1. Red Wine
    • 4.2.1.2. White Wine
    • 4.2.1.3. Rose Wine
    • 4.2.1.4. Sparkling Wine
    • 4.2.1.5. Fortified Wine
    • 4.2.1.6. Others
  • 4.2.2. By Packaging
    • 4.2.2.1. Canned Wine
    • 4.2.2.2. Bottled Wine
  • 4.2.3. By Retail Channel
    • 4.2.3.1. Off-Premises
      • 4.2.3.1.1. E-Commerce
      • 4.2.3.1.2. Multi-Brand Liquor Stores
      • 4.2.3.1.3. Small Liquor Stores
      • 4.2.3.1.4. Brand Vineyards
      • 4.2.3.1.5. Duty-Free Stores
      • 4.2.3.1.6. Canteen Stores Department
    • 4.2.3.2. On-Premises
      • 4.2.3.2.1. Restaurants (Fine Dine, Casual, Buy Your Own Liquor)
      • 4.2.3.2.2. Cafe/Bars/Pubs
      • 4.2.3.2.3. Distilleries
  • 4.2.4. By Production
    • 4.2.4.1. Locally Produced
    • 4.2.4.2. Imported Wine
  • 4.2.5. By Region
    • 4.2.5.1. East
    • 4.2.5.2. West and Central
    • 4.2.5.3. South
    • 4.2.5.4. North

5. Marketing Mix of India Wine Market

• 5.1. By Wine Type
• 5.2. By Packaging
• 5.3. By Retail Channel
• 5.4. By Production
• 5.5. By Region

6. Macro-Business Environmental Scope

• 6.1. PESTEL Analysis
  • 6.1.1. Political Factors
  • 6.1.2. Economic Factors
  • 6.1.3. Social Factors
  • 6.1.4. Environmental Factors
  • 6.1.5. Legal Factors & Regulatory Policies
    • 6.1.5.1. Government Laws including Licensing Terms for Distribution
    • 6.1.5.2. Importing Regulations
    • 6.1.5.3. Taxation Policies
• 6.2. Ease of Doing Business
• 6.3. Pricing Analysis
• 6.4. Margin Analysis
• 6.5. Value Chain Analysis
• 6.6. Supply Demand Analysis
• 6.7. Import Export Analysis

7. Market Dynamics

• 7.1. Growth Drivers
• 7.2. Growth Inhibitors

8. Infrastructure and Facilities Requirements

9. Market Trends & Developments

10. Best Practice Case Studies (Upto Three)

11. Competitive Landscape

• 11.1. Core Competence and Key Value Proposition of Top Five Market Leaders
• 11.2. Overall Revenue, Pricing and Profitability Analysis of Top Five Wine Companies
• 11.3. Market Share Analysis of Top Five Players
• 11.4. Emerging Players and Substitutes (If Any)
• 11.5. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• 11.6. SWOT Analysis (For Five Market Players)

12. Leading Players - Competitive Landscape

• 12.1. Sula Vineyards Ltd
  • 12.1.1. Company Details
  • 12.1.2. Key Management Personnel
  • 12.1.3. Products & Services
  • 12.1.4. Financials (As reported)
  • 12.1.5. Key Market Focus & Geographical Presence
  • 12.1.6. Recent Developments
• 12.2. Fratelli Wines Pvt Ltd
• 12.3. Grover Zampa Vineyards Ltd
• 12.4. Pernod Ricard India Private Ltd.
• 12.5. Chateau Indage Vintners Private Limited
• 12.6. York Winery Limited
• 12.7. Soma Vine Village Private Limited
• 12.8. SDU Winery Pvt Ltd.
• 12.9. Four Seasons Wines Ltd
• 12.10. KRSMA Estates Pvt. Ltd.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

13. Strategic Recommendations

14. About Us & Disclaimer