ワイン市場：製品タイプ、フレーバー、流通チャネル別-2025年～2030年世界予測

ワイン市場の2023年の市場規模は4,695億5,000万米ドルで、2024年には4,957億1,000万米ドルに達すると予測され、CAGR 5.82％で成長し、2030年には6,978億8,000万米ドルに達すると予測されています。

ワイン市場には、赤ワイン、白ワイン、ロゼワイン、スパークリングワイン、酒精強化ワインなど、さまざまなタイプのワインの生産、流通、販売が含まれます。世界のワイン消費への関心が拡大していることから、この分野の市場調査は消費者の嗜好、新たな動向、競合力学を理解する上で極めて重要です。最終用途には、小売流通（スーパーマーケットや酒屋）、接客サービス（レストランやバー）、消費者直販チャネル、eコマース・プラットフォームなどが含まれます。市場調査の必要性は、プレミアムワインやオーガニックワインに対する需要の増加、環境に優しいパッケージへの消費者の嗜好の変化、ワイン観光の台頭から生じています。主な成長要因としては、世界の中間所得層の増加、社会習慣の変化、適度なワイン消費に伴う健康上のメリット、ブドウ栽培とワイン醸造技術の技術進歩などが挙げられます。新興国市場での拡大、オンライン販売チャネルの強化、健康志向の消費者に対応した低アルコールまたはアルコールフリーの代替品の開発など、ビジネスチャンスの可能性は注目に値します。しかし、課題としては、規制のハードル、気候変動によるブドウ生産への影響、国際貿易力学の変動、ブランド間の競合圧力などがあります。革新的な分野としては、持続可能なブドウ園の実践、発酵技術の進歩、パーソナライズされたマーケティングのためのデータ分析の活用などがあります。企業は、消費者パターンをより家庭での消費に向かわせたCOVID-19の大流行など、世界の出来事後の消費者行動の変化を綿密に調査する必要があります。AR（拡張現実）やAI（人工知能）を活用したワイン推奨のためのハイテク企業とのコラボレーションは、顧客体験を向上させる可能性があります。こうした機会にもかかわらず、市場は世界の貿易政策の変化や関税、国際事業に影響を与える不安定な為替レートによる制約にも直面しています。市場が進化を続ける中、持続的な成長と市場浸透のためには、消費者のニーズや規制の変化に機敏に対応し続けることが最も重要となると思われます。

市場力学：急速に進化するワイン市場の主要市場インサイトを公開

ワイン市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 食文化の世界化と観光客の急増
  • 高級ワイン製品に対する消費者の嗜好の高まり
  • eコマース販売チャネルを通じたワイン製品の入手可能性の増加
• 市場抑制要因
  • 資本集約的なワイン生産工程に関連する問題
• 市場機会
  • ワインの新しいフレーバーや品種のイントロダクション
  • ワインパッケージソリューションにおける新たなイノベーション
• 市場の課題
  • ワインの生産と流通に関する厳しい規制

ポーターのファイブフォース：ワイン市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、ワイン市場の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：ワイン市場における外部からの影響の把握

外部マクロ環境要因は、ワイン市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析ワイン市場における競合情勢の把握

ワイン市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスワイン市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、ワイン市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によりベンダーを明確かつ的確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨ワイン市場における成功への道筋を描く

ワイン市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を検討することで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大の可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 食文化の世界化と観光の急増
    • プレミアムワイン製品に対する消費者の嗜好の高まり
    • 電子商取引の販売チャネルを通じてワイン製品の入手可能性を高める
  • 抑制要因
    • 資本集約型ワイン生産プロセスに関連する問題
  • 機会
    • 新しいワインのフレーバーと品種のイントロダクション
    • ワインパッケージングソリューションにおける新たなイノベーション
  • 課題
    • ワインの制作と配布に関する厳しい規制
• 市場セグメンテーション分析
  • 製品タイプ：高級消費財への幅広い傾向により、プレミアムスパークリングワインに対する消費者の関心が高まっています。
  • 流通チャネル：厳選されたイベントや食事を提供する店舗でのワイン消費の増加
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 ワイン市場：製品タイプ別

• スパークリングワイン
• スティルワイン

第7章 ワイン市場：フレーバー別

• 赤ワイン
• ローズワイン
• 白ワイン

第8章 ワイン市場：流通チャネル別

• オフトレード
• オントレード

第9章 南北アメリカのワイン市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋のワイン市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのワイン市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析、2023年
• FPNVポジショニングマトリックス、2023年
• 競合シナリオ分析
  • ミラー家ワイン会社がリパブリック・ナショナル・ディストリビューティング・カンパニーと提携
  • Alileoの戦略的拡大：携帯性を高めたコンパクトな1.5Lボックスワインの導入
  • ティナ・トレードがフラテリ・ワインズを買収し、インド第2位のワインメーカーに躍り出る
• 戦略分析と提言

企業一覧

• Accolade Wines
• Alileo Wines
• Amvyx SA
• Bronco Wine Company
• Casella Family Brands
• CASTEL FRERES
• Chandon India
• Compagnia del Vino Corporate
• Concannon Vineyard
• Constellation Brands, Inc.
• Davide Campari-Milano N.V.
• E. & J. Gallo Winery
• Foley Family Wines, Inc.
• Fratelli Wines
• GRUPO PENAFLOR
• Heineken N.V.
• Jackson Family Wines
• Madeira Wine Company S.A.
• Pernod Ricard S.A.
• Sula Vineyards
• Symington Family Estates Vinhos S.A.
• The Thornhill Companies
• The Wine Group
• Treasury Wine Estates Limited
• Vina Concha y Toro SA

LIST OF FIGURES

• FIGURE 1. WINE MARKET RESEARCH PROCESS
• FIGURE 2. WINE MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL WINE MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL WINE MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL WINE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL WINE MARKET SIZE, BY PRODUCT TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL WINE MARKET SIZE, BY PRODUCT TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL WINE MARKET SIZE, BY FLAVOR, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL WINE MARKET SIZE, BY FLAVOR, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL WINE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL WINE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS WINE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS WINE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES WINE MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES WINE MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC WINE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC WINE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA WINE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA WINE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. WINE MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. WINE MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. WINE MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL WINE MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL WINE MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL WINE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. WINE MARKET DYNAMICS
• TABLE 7. GLOBAL WINE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL WINE MARKET SIZE, BY SPARKLING WINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL WINE MARKET SIZE, BY STILL WINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL WINE MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL WINE MARKET SIZE, BY RED WINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL WINE MARKET SIZE, BY ROSE WINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL WINE MARKET SIZE, BY WHITE WINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL WINE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL WINE MARKET SIZE, BY OFF-TRADE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL WINE MARKET SIZE, BY ON-TRADE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. AMERICAS WINE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 18. AMERICAS WINE MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 19. AMERICAS WINE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 20. AMERICAS WINE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 21. ARGENTINA WINE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 22. ARGENTINA WINE MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 23. ARGENTINA WINE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 24. BRAZIL WINE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 25. BRAZIL WINE MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 26. BRAZIL WINE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 27. CANADA WINE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 28. CANADA WINE MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 29. CANADA WINE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 30. MEXICO WINE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 31. MEXICO WINE MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 32. MEXICO WINE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 33. UNITED STATES WINE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 34. UNITED STATES WINE MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 35. UNITED STATES WINE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 36. UNITED STATES WINE MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 37. ASIA-PACIFIC WINE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 38. ASIA-PACIFIC WINE MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 39. ASIA-PACIFIC WINE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 40. ASIA-PACIFIC WINE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 41. AUSTRALIA WINE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 42. AUSTRALIA WINE MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 43. AUSTRALIA WINE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 44. CHINA WINE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 45. CHINA WINE MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 46. CHINA WINE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 47. INDIA WINE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 48. INDIA WINE MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 49. INDIA WINE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 50. INDONESIA WINE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 51. INDONESIA WINE MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 52. INDONESIA WINE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 53. JAPAN WINE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 54. JAPAN WINE MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 55. JAPAN WINE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 56. MALAYSIA WINE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 57. MALAYSIA WINE MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 58. MALAYSIA WINE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 59. PHILIPPINES WINE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 60. PHILIPPINES WINE MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 61. PHILIPPINES WINE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 62. SINGAPORE WINE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 63. SINGAPORE WINE MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 64. SINGAPORE WINE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 65. SOUTH KOREA WINE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 66. SOUTH KOREA WINE MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 67. SOUTH KOREA WINE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 68. TAIWAN WINE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 69. TAIWAN WINE MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 70. TAIWAN WINE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 71. THAILAND WINE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 72. THAILAND WINE MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 73. THAILAND WINE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 74. VIETNAM WINE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 75. VIETNAM WINE MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 76. VIETNAM WINE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 77. EUROPE, MIDDLE EAST & AFRICA WINE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 78. EUROPE, MIDDLE EAST & AFRICA WINE MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 79. EUROPE, MIDDLE EAST & AFRICA WINE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 80. EUROPE, MIDDLE EAST & AFRICA WINE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 81. DENMARK WINE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 82. DENMARK WINE MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 83. DENMARK WINE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 84. EGYPT WINE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 85. EGYPT WINE MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 86. EGYPT WINE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 87. FINLAND WINE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 88. FINLAND WINE MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 89. FINLAND WINE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 90. FRANCE WINE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 91. FRANCE WINE MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 92. FRANCE WINE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 93. GERMANY WINE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 94. GERMANY WINE MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 95. GERMANY WINE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 96. ISRAEL WINE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 97. ISRAEL WINE MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 98. ISRAEL WINE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 99. ITALY WINE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 100. ITALY WINE MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 101. ITALY WINE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 102. NETHERLANDS WINE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 103. NETHERLANDS WINE MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 104. NETHERLANDS WINE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 105. NIGERIA WINE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 106. NIGERIA WINE MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 107. NIGERIA WINE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 108. NORWAY WINE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 109. NORWAY WINE MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 110. NORWAY WINE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 111. POLAND WINE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 112. POLAND WINE MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 113. POLAND WINE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 114. QATAR WINE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 115. QATAR WINE MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 116. QATAR WINE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 117. RUSSIA WINE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 118. RUSSIA WINE MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 119. RUSSIA WINE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 120. SAUDI ARABIA WINE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 121. SAUDI ARABIA WINE MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 122. SAUDI ARABIA WINE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 123. SOUTH AFRICA WINE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 124. SOUTH AFRICA WINE MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 125. SOUTH AFRICA WINE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 126. SPAIN WINE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 127. SPAIN WINE MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 128. SPAIN WINE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 129. SWEDEN WINE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 130. SWEDEN WINE MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 131. SWEDEN WINE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 132. SWITZERLAND WINE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 133. SWITZERLAND WINE MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 134. SWITZERLAND WINE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 135. TURKEY WINE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 136. TURKEY WINE MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 137. TURKEY WINE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 138. UNITED ARAB EMIRATES WINE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 139. UNITED ARAB EMIRATES WINE MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 140. UNITED ARAB EMIRATES WINE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 141. UNITED KINGDOM WINE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 142. UNITED KINGDOM WINE MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 143. UNITED KINGDOM WINE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 144. WINE MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 145. WINE MARKET, FPNV POSITIONING MATRIX, 2023

The Wine Market was valued at USD 469.55 billion in 2023, expected to reach USD 495.71 billion in 2024, and is projected to grow at a CAGR of 5.82%, to USD 697.88 billion by 2030.

The wine market encompasses the production, distribution, and sales of various types of wines, including red, white, rose, sparkling, and fortified wines, among others. Given the expanding global interest in wine consumption, market research in this sector is crucial to understanding consumer preferences, emerging trends, and competitive dynamics. Application and end-use scope include retail distribution (supermarkets and liquor stores), hospitality services (restaurants and bars), direct-to-consumer channels, and e-commerce platforms. The need for market research stems from the increasing demand for premium and organic wines, shifting consumer preferences towards eco-friendly packaging, and the rise of wine tourism. Key growth factors include the rising middle-class income globally, changing social habits, health benefits associated with moderate wine consumption, and technological advancements in viticulture and winemaking techniques. There's a notable potential for opportunities such as expanding in emerging markets, enhancing online sales channels, and developing low-alcohol or alcohol-free alternatives to cater to health-conscious consumers. However, challenges include regulatory hurdles, climate change impacts on grape production, fluctuating international trade dynamics, and competitive pressure among brands. Innovation areas ripe for exploration include sustainable vineyard practices, advancements in fermentation technology, and leveraging data analytics for personalized marketing. Companies must meticulously study consumer behavior changes post-global events, such as the COVID-19 pandemic, which pivoted consumer patterns towards more home consumption solutions. Collaboration with tech firms for augmented reality or AI-based wine recommendations could enhance customer experiences. Despite these opportunities, the market also faces limitations from shifts in global trade policies or tariffs and volatile currency exchange rates affecting international operations. As the market continues its evolution, staying agile and responsive to consumer needs and regulatory changes will be paramount for sustained growth and market penetration.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Wine Market

The Wine Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Globalization of culinary cultures and a surge in wine tourism
  • Increasing consumer preference for premium wine products
  • Increasing availability of wine products through eCommerce sales channels
• Market Restraints
  • Issues associated with capital-intensive wine production processes
• Market Opportunities
  • Introduction of new wine flavors and varieties
  • Emerging innovations in wine packaging solutions
• Market Challenges
  • Stringent regulations related to wine production and distribution

Porter's Five Forces: A Strategic Tool for Navigating the Wine Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Wine Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Wine Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Wine Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Wine Market

A detailed market share analysis in the Wine Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Wine Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Wine Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Wine Market

A strategic analysis of the Wine Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Wine Market, highlighting leading vendors and their innovative profiles. These include Accolade Wines, Alileo Wines, Amvyx SA, Bronco Wine Company, Casella Family Brands, CASTEL FRERES, Chandon India, Compagnia del Vino Corporate, Concannon Vineyard, Constellation Brands, Inc., Davide Campari-Milano N.V., E. & J. Gallo Winery, Foley Family Wines, Inc., Fratelli Wines, GRUPO PENAFLOR, Heineken N.V., Jackson Family Wines, Madeira Wine Company S.A., Pernod Ricard S.A., Sula Vineyards, Symington Family Estates Vinhos S.A., The Thornhill Companies, The Wine Group, Treasury Wine Estates Limited, and Vina Concha y Toro SA.

Market Segmentation & Coverage

This research report categorizes the Wine Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product Type, market is studied across Sparkling Wine and Still Wine.
• Based on Flavor, market is studied across Red Wine, Rose Wine, and White Wine.
• Based on Distribution Channel, market is studied across Off-Trade and On-Trade.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Globalization of culinary cultures and a surge in wine tourism
    • 5.1.1.2. Increasing consumer preference for premium wine products
    • 5.1.1.3. Increasing availability of wine products through eCommerce sales channels
  • 5.1.2. Restraints
    • 5.1.2.1. Issues associated with capital-intensive wine production processes
  • 5.1.3. Opportunities
    • 5.1.3.1. Introduction of new wine flavors and varieties
    • 5.1.3.2. Emerging innovations in wine packaging solutions
  • 5.1.4. Challenges
    • 5.1.4.1. Stringent regulations related to wine production and distribution
• 5.2. Market Segmentation Analysis
  • 5.2.1. Product Type: Growing consumer interest in premium sparkling wines, driven by a broader trend towards luxury consumables
  • 5.2.2. Distribution Channel: Rising consumption of wines at on-trade premises with curated occasions and meals
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Wine Market, by Product Type

• 6.1. Introduction
• 6.2. Sparkling Wine
• 6.3. Still Wine

7. Wine Market, by Flavor

• 7.1. Introduction
• 7.2. Red Wine
• 7.3. Rose Wine
• 7.4. White Wine

8. Wine Market, by Distribution Channel

• 8.1. Introduction
• 8.2. Off-Trade
• 8.3. On-Trade

9. Americas Wine Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Wine Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Wine Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. Miller Family Wine Company Joins Forces with Republic National Distributing Company
  • 12.3.2. Alileo's Strategic Expansion: Introducing Compact 1.5L Boxed Wine for Enhanced Portability
  • 12.3.3. Tinna Trade Acquires Fratelli Wines to Ascend as India's Second-Largest Winemaker
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Accolade Wines
• 2. Alileo Wines
• 3. Amvyx SA
• 4. Bronco Wine Company
• 5. Casella Family Brands
• 6. CASTEL FRERES
• 7. Chandon India
• 8. Compagnia del Vino Corporate
• 9. Concannon Vineyard
• 10. Constellation Brands, Inc.
• 11. Davide Campari-Milano N.V.
• 12. E. & J. Gallo Winery
• 13. Foley Family Wines, Inc.
• 14. Fratelli Wines
• 15. GRUPO PENAFLOR
• 16. Heineken N.V.
• 17. Jackson Family Wines
• 18. Madeira Wine Company S.A.
• 19. Pernod Ricard S.A.
• 20. Sula Vineyards
• 21. Symington Family Estates Vinhos S.A.
• 22. The Thornhill Companies
• 23. The Wine Group
• 24. Treasury Wine Estates Limited
• 25. Vina Concha y Toro SA