ワインの世界市場：将来予測 (2025年～2030年)

世界のワイン市場は、2025年の4,529億700万米ドルから2030年には5,040億7,900万米ドルへ、CAGR 2.16％で成長すると予測されます。

世界のワイン市場は、エキゾチックなワインを好む都市部の消費者の増加、健康志向の高まり、eコマース・プラットフォームの拡大などを背景に、力強い成長を遂げています。主な要因としては、ライフスタイルの進化、ワインの健康効果（特に赤ワイン）に対する意識の高まり、パッケージング技術の先進化などが挙げられます。特に新興経済諸国では、ワイン製品のプレミアム化や飲食店、ラウンジ、社交クラブの急増が市場を後押ししています。規制の複雑さや経済の不確実性などの課題にもかかわらず、市場は持続的に拡大する態勢にあり、中国が重要な成長拠点として浮上しています。

市場促進要因

低カロリーで健康志向のアルコール飲料、特に赤ワインに対する需要の急増が主な促進要因です。心臓の健康をサポートし、血液中の抗酸化物質を増やすといった赤ワインの利点は、消費者の健康意識の高まりと生活水準の向上に合致しています。心血管疾患の有病率の増加は、より健康的な代替品として認識される有機赤ワインの需要をさらに押し上げます。eコマース・プラットフォームの台頭も、便利なショッピング体験、迅速な配達、多様な商品を提供するもう一つの主要な促進要因です。北米や欧州などの先進地域では、技術的な進歩や流通網の拡大により、ワインのオンライン販売は毎年約15%成長すると予測されています。メーカー各社はパートナーシップや新たなeコマース・プラットフォームを活用して市場シェアを獲得する一方、リースリングやトロピカルフルーツワインのようなエキゾチックな風味を含む製品イノベーションにより、消費者の嗜好の変化に対応しています。

目次

第1章 イントロダクション

• 市場概要
• 市場の定義
• 分析範囲
• 市場セグメンテーション
• 通貨
• 前提条件
• 基準年と予測年のタイムライン

第2章 分析手法

• 分析データ
• 出典
• 分析デザイン

第3章 エグゼクティブサマリー

• 分析ハイライト

第4章 市場力学

• 市場促進要因
• 市場抑制要因
• ポーターのファイブフォース分析
• 業界バリューチェーン分析

第5章 世界のワイン市場：種類別

• イントロダクション
• 赤
• 白
• その他

第6章 世界のワイン市場：流通チャネル別

• イントロダクション
• オフライン
• オンライン

第7章 世界のワイン市場：地域別

• イントロダクション
• 北米
  • 種類別
  • 流通チャネル別
  • 国別
    • 米国
    • カナダ
    • メキシコ
• 南米
  • 種類別
  • 流通チャネル別
  • 国別
    • ブラジル
    • アルゼンチン
    • その他
• 欧州
  • 種類別
  • 流通チャネル別
  • 国別
    • 英国
    • ドイツ
    • フランス
    • スペイン
    • イタリア
    • その他
• 中東・アフリカ
  • 種類別
  • 流通チャネル別
  • 国別
    • サウジアラビア
    • アラブ首長国連邦
    • イスラエル
    • その他
• アジア太平洋
  • 種類別
  • 流通チャネル別
  • 国別
    • 日本
    • 中国
    • インド
    • 韓国
    • インドネシア
    • タイ
    • その他

第8章 競合環境と分析

• 主要企業と戦略分析
• 新興企業と市場収益性
• 企業合併・買収 (M&A)、合意、事業協力
• 市場シェア分析

第9章 企業プロファイル

• E. & J. Gallo Winery
• Treasury Wine Estates Limited
• Accolade Wines
• The Wine Group
• Constellation Brands
• Maison Castel
• Casella Family Brands
• Concha y Toro
• Penfolds
• Davide Campari-Milano S.p.A.

The Global Wine Market is expected to grow from USD 452.907 billion in 2025 to USD 504.079 billion in 2030, at a CAGR of 2.16%.

The global wine market is experiencing robust growth, driven by urban consumers' increasing preference for exotic wines, rising health consciousness, and the expansion of e-commerce platforms. Key factors include evolving lifestyles, growing awareness of wine's health benefits, particularly red wine, and advancements in packaging technology. The market is further supported by the premiumization of wine products and the proliferation of eateries, lounges, and social clubs, particularly in developing economies. Despite challenges such as regulatory complexities and economic uncertainties, the market is poised for sustained expansion, with China emerging as a significant growth hub.

Market Drivers

The surge in demand for low-calorie, health-focused alcoholic beverages, especially red wine, is a primary growth driver. Red wine's benefits, such as supporting heart health and increasing blood antioxidants, align with rising consumer health consciousness and improved living standards. The growing prevalence of cardiovascular diseases further boosts demand for organic red wines, perceived as healthier alternatives. The emergence of e-commerce platforms is another key driver, offering convenient shopping experiences, prompt delivery, and diverse offerings. In industrialized regions like North America and Europe, online wine sales are projected to grow annually by approximately 15%, driven by technical advancements and expanded distribution networks. Manufacturers are leveraging partnerships and new e-commerce platforms to capture market share, while product innovation, including exotic flavors like Riesling and tropical fruit wines, caters to evolving consumer preferences.

Market Segmentation

The market is segmented by wine type, distribution channel, and geography. Red wine dominates due to its health benefits, while white and other wines also contribute to market diversity. Distribution channels include online and offline, with e-commerce gaining traction for its accessibility and variety. Geographically, the market spans North America, South America, Europe, the Middle East and Africa, and Asia Pacific. China stands out as a key market, driven by rising disposable incomes, an expanding middle class, and a shift toward wine as a symbol of sophistication and healthier consumption. The Chinese government's investments in domestic vineyard cultivation and winemaking technology further bolster the market, enhancing the quality and recognition of local wines.

Industry Analysis

Porter's Five Forces model evaluates competitive dynamics, analyzing supplier power, buyer influence, and market rivalry. An industry value chain analysis identifies key players in production, packaging, and distribution, highlighting their roles in driving innovation and market reach. The regulatory framework, including regional policies on grape sourcing and production standards, shapes market dynamics, particularly in key regions like the U.S. and China. These regulations ensure quality and sustainability, fostering consumer trust.

Competitive Landscape

Key players, such as Pernod Ricard, are expanding through strategic collaborations to enhance their premium wine portfolios. The focus on acquisitions and product innovation, such as organic and exotic wine offerings, strengthens market positions. Companies are plotted in a vendor matrix as leaders, followers, challengers, or niche players based on their strategies and market presence.

Challenges

Regulatory complexities, such as changes in grape crush district boundaries in regions like California, and economic uncertainties pose challenges. Additionally, ensuring consistent quality across diverse markets requires robust supply chain management.

The global wine market is set for steady growth, driven by health-conscious consumer trends, e-commerce expansion, and premiumization. China's rising affluence and domestic wine production make it a pivotal market, while North America and Europe benefit from strong online sales growth. Continued innovation, regulatory support, and strategic partnerships will be critical for sustaining market momentum and meeting evolving consumer demands.

Key Benefits of this Report:

• Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
• Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
• Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
• Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
• Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

• Historical data from 2020 to 2024 & forecast data from 2025 to 2030
• Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
• Competitive Positioning, Strategies, and Market Share Analysis
• Revenue Growth and Forecast Assessment of segments and regions including countries
• Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Market Segmentation:

By Type

• Red
• White
• Others

By Distribution Channel

• Online
• Offline

By Geography

• North America
• United States
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• United Kingdom
• Germany
• France
• Spain
• Italy
• Others
• Middle East and Africa
• Saudi Arabia
• UAE
• Israel
• Others
• Asia Pacific
• Japan
• China
• India
• South Korea
• Indonesia
• Thailand
• Others

TABLE OF CONTENTS

1. INTRODUCTION

• 1.1. Market Overview
• 1.2. Market Definition
• 1.3. Scope of the Study
• 1.4. Market Segmentation
• 1.5. Currency
• 1.6. Assumptions
• 1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

• 2.1. Research Data
• 2.2. Sources
• 2.3. Research Design

3. EXECUTIVE SUMMARY

• 3.1. Research Highlights

4. MARKET DYNAMICS

• 4.1. Market Drivers
• 4.2. Market Restraints
• 4.3. Porter's Five Forces Analysis
  • 4.3.1. Bargaining Power of Suppliers
  • 4.3.2. Bargaining Power of Buyers
  • 4.3.3. Threat of New Entrants
  • 4.3.4. Threat of Substitutes
  • 4.3.5. Competitive Rivalry in the Industry
• 4.4. Industry Value Chain Analysis

5. GLOBAL WINE MARKET BY TYPE

• 5.1. Introduction
• 5.2. Red
• 5.3. White
• 5.4. Others

6. GLOBAL WINE MARKET BY DISTRIBUTION CHANNEL

• 6.1. Introduction
• 6.2. Offline
• 6.3. Online

7. GLOBAL WINE MARKET BY GEOGRAPHY

• 7.1. Introduction
• 7.2. North America
  • 7.2.1. By Type
  • 7.2.2. By Distribution Channel
  • 7.2.3. By Country
    • 7.2.3.1. USA
      • 7.2.3.1.1. By Type
      • 7.2.3.1.2. By Distribution Channel
    • 7.2.3.2. Canada
      • 7.2.3.2.1. By Type
      • 7.2.3.2.2. By Distribution Channel
    • 7.2.3.3. Mexico
      • 7.2.3.3.1. By Type
      • 7.2.3.3.2. By Distribution Channel
• 7.3. South America
  • 7.3.1. By Type
  • 7.3.2. By Distribution Channel
  • 7.3.3. By Country
    • 7.3.3.1. Brazil
      • 7.3.3.1.1. By Type
      • 7.3.3.1.2. By Distribution Channel
    • 7.3.3.2. Argentina
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Distribution Channel
    • 7.3.3.3. Others
      • 7.3.3.3.1. By Type
      • 7.3.3.3.2. By Distribution Channel
• 7.4. Europe
  • 7.4.1. By Type
  • 7.4.2. By Distribution Channel
  • 7.4.3. By Country
    • 7.4.3.1. United Kingdom
      • 7.4.3.1.1. By Type
      • 7.4.3.1.2. By Distribution Channel
    • 7.4.3.2. Germany
      • 7.4.3.2.1. By Type
      • 7.4.3.2.2. By Distribution Channel
    • 7.4.3.3. France
      • 7.4.3.3.1. By Type
      • 7.4.3.3.2. By Distribution Channel
    • 7.4.3.4. Spain
      • 7.4.3.4.1. By Type
      • 7.4.3.4.2. By Distribution Channel
    • 7.4.3.5. Italy
      • 7.4.3.5.1. By Type
      • 7.4.3.5.2. By Distribution Channel
    • 7.4.3.6. Others
      • 7.4.3.6.1. By Type
      • 7.4.3.6.2. By Distribution Channel
• 7.5. Middle East and Africa
  • 7.5.1. By Type
  • 7.5.2. By Distribution Channel
  • 7.5.3. Country
    • 7.5.3.1. Saudi Arabia
      • 7.5.3.1.1. By Type
      • 7.5.3.1.2. By Distribution Channel
    • 7.5.3.2. UAE
      • 7.5.3.2.1. By Type
      • 7.5.3.2.2. By Distribution Channel
    • 7.5.3.3. Israel
      • 7.5.3.3.1. By Type
      • 7.5.3.3.2. By Distribution Channel
    • 7.5.3.4. Others
      • 7.5.3.4.1. By Type
      • 7.5.3.4.2. By Distribution Channel
• 7.6. Asia Pacific
  • 7.6.1. By Type
  • 7.6.2. By Distribution Channel
  • 7.6.3. Country
    • 7.6.3.1. Japan
      • 7.6.3.1.1. By Type
      • 7.6.3.1.2. By Distribution Channel
    • 7.6.3.2. China
      • 7.6.3.2.1. By Type
      • 7.6.3.2.2. By Distribution Channel
    • 7.6.3.3. India
      • 7.6.3.3.1. By Type
      • 7.6.3.3.2. By Distribution Channel
    • 7.6.3.4. South Korea
      • 7.6.3.4.1. By Type
      • 7.6.3.4.2. By Distribution Channel
    • 7.6.3.5. Indonesia
      • 7.6.3.5.1. By Type
      • 7.6.3.5.2. By Distribution Channel
    • 7.6.3.6. Thailand
      • 7.6.3.6.1. By Type
      • 7.6.3.6.2. By Distribution Channel
    • 7.6.3.7. Others
      • 7.6.3.7.1. By Type
      • 7.6.3.7.2. By Distribution Channel

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

• 8.1. Major Players and Strategy Analysis
• 8.2. Emerging Players and Market Lucrativeness
• 8.3. Mergers, Acquisitions, Agreements, and Collaborations
• 8.4. Market Share Analysis

9. COMPANY PROFILES

• 9.1. E. & J. Gallo Winery
• 9.2. Treasury Wine Estates Limited
• 9.3. Accolade Wines
• 9.4. The Wine Group
• 9.5. Constellation Brands
• 9.6. Maison Castel
• 9.7. Casella Family Brands
• 9.8. Concha y Toro
• 9.9. Penfolds
• 9.10. Davide Campari-Milano S.p.A.