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市場調査レポート
商品コード
1722771
ワイン市場レポート:製品タイプ、カラー、流通チャネル、地域別、2025-2033年Wine Market Report by Product Type (Still Wine, Sparkling Wine, Fortified Wine and Vermouth), Color (Red Wine, Rose Wine, White Wine), Distribution Channel (Off-Trade, On-Trade), and Region 2025-2033 |
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カスタマイズ可能
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ワイン市場レポート:製品タイプ、カラー、流通チャネル、地域別、2025-2033年 |
出版日: 2025年05月01日
発行: IMARC
ページ情報: 英文 146 Pages
納期: 2~3営業日
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世界のワイン市場規模は2024年に5,081億米ドルに達しました。今後、IMARC Groupは、2033年には7,939億米ドルに達し、2025年から2033年にかけて4.83%の成長率(CAGR)を示すと予測しています。製品のプレミアム化の進展、革新的な製品バリエーションの導入、西洋文化や異文化動向の普及、eコマース・プラットフォームでの製品入手の増加などが、市場を後押しする主な要因となっています。
ワインはアルコール飲料であり、通常、発酵させたブドウやその他の果実から作られます。世界で最も古く、最も広く飲まれているアルコール飲料のひとつであり、その歴史は数千年にも遡ります。ワインの基本的な製造工程は、破砕したブドウや果汁を酵母によって発酵させ、果汁中の糖分をアルコールと二酸化炭素に変えることです。ワインには、赤ワイン、白ワイン、ロゼワイン、スパークリングワインなど、さまざまな種類とスタイルがあります。ブドウの品種、ワイン醸造技術、ブドウが栽培される地域はすべて、各タイプのワインのユニークな風味と特徴に寄与しています。
世界のワイン市場は、飲食品(F&B)業界におけるプレミアム化の動向の高まりと、ユニークでエキゾチックな風味を好む消費者の増加によって成長を遂げています。さらに、変化し続ける消費者の嗜好に適応するために、大手企業とワインメーカーが戦略的なコラボレーションを行うことも、市場の成長を促進しています。さらに、ワイン、ビール、リキュール、スピリッツなど、マリファナ入り飲料の導入が市場拡大に大きな影響を与えています。そのほか、COVID-19パンデミックの出現も市場力学に一役買っています。封鎖措置により、ワイン購入のためのオンラインおよびeコマース小売チャネルが急増し、消費者が安全な自宅から費用対効果の高い選択肢を求めたため、市場成長が促進されました。さらに、ワインの消費拡大には、その健康上の利点が拍車をかけています。若い層は、レストランやバーで社交を楽しむ傾向を取り入れており、市場の成長に寄与しています。最後に、ワインブランドが、より多くの消費者にリーチするために積極的なマーケティングやプロモーション活動を展開していることが、ワイン市場の拡大にさらなる勢いを与えています。
革新的な製品バリエーションの導入
ワインの生産者は、多様な風味を持つワインを造るために、新しいブドウ品種、発酵技術、熟成プロセスを絶えず試しています。この革新は消費者の味覚の進化に対応し、幅広い味覚体験を可能にします。フルーツ入りワイン、ボタニカルブレンド、ユニークな熟成方法などのバリエーションが、この多様性に貢献しています。さらに、より健康的な選択肢として認識されるワインのバリアントの導入が人気を集めています。これにはオーガニック、バイオダイナミック、低アルコールワインが含まれます。健康志向の消費者は、自分の健康目標に沿った製品を求めており、革新的なワインはこの需要に応えています。加えて、ワインメーカーは伝統的なワイン造りと現代的な動向を融合させています。例えば、伝統的なワイン醸造技術とクラフト・ブリューイングの要素を融合させることで、ビールとワインを掛け合わせたようなユニークなワインハイブリッドを生み出し、多様な顧客層を惹きつけています。
欧米文化の普及とクロスカルチャーの動向
欧米の文化やライフスタイルが世界中の社会に影響を与え続ける中、消費者の嗜好にも顕著な変化が見られます。特に欧米諸国では、ワインは洗練されたもの、お祝い事、社交的な集まりを連想させることが多いです。この認識が他の多くの地域の消費者にも受け入れられ、ワインが飲料として選ばれるようになりました。その上、西洋の食習慣は、しばしばワインを食事に添えるものとして、様々な文化の人々に受け入れられています。国際的な料理や食事体験を探求するにつれ、ワインをさまざまな料理に合わせることに寛容になります。この動向がワインの消費を押し上げ、製品需要を牽引しています。さらに、旅行の増加と世界化によって、個人は多様な文化とその料理の伝統に触れるようになりました。このような背景から、ワインは食卓を豊かにする世界共通の飲料として、より高く評価されるようになっています。
eコマース・プラットフォームでの商品入手の増加
eコマース・プラットフォームは消費者に比類のない利便性を提供しています。消費者は数回クリックするだけで、自宅にいながらにして世界中の膨大な種類のワインを閲覧することができます。このアクセスのしやすさは、実店舗や専門店へのアクセスが容易でない個人にとって特に魅力的です。また、ワインのオンラインショップは、実店舗に比べ、ワインの品揃えが豊富です。この幅広い選択肢により、消費者は様々なブドウ品種、産地、スタイルを探求することができ、ワインの嗜好や知識を広げることができます。さらに、eコマース・プラットフォームは、詳細な商品説明、カスタマー・レビュー、評価を提供することが多いです。このような情報は、消費者がワインの専門家でなくても、ワインの購入について十分な情報を得た上で意思決定できるようにします。透明性を高め、買い物客が好みや嗜好に合ったワインを選ぶのに役立ちます。
The global wine market size reached USD 508.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 793.9 Billion by 2033, exhibiting a growth rate (CAGR) of 4.83% during 2025-2033. The increasing product premiumization, the introduction of innovative product variants, the widespread adoption of western culture and cross-culture trends, and the growing product availability on e-commerce platforms are some of the major factors propelling the market.
Wine is an alcoholic beverage that is typically made from fermented grapes or other fruits. It is one of the oldest and most widely consumed alcoholic beverages in the world, with a rich history dating back thousands of years. The basic process of making wine involves the fermentation of crushed grapes or fruit juice by yeast, which converts the sugars in the juice into alcohol and carbon dioxide. There are many different types and styles of wine, including red wine, white wine, rose wine, and sparkling wine. The specific variety of grapes, the winemaking techniques, and the region where the grapes are grown all contribute to the unique flavors and characteristics of each type of wine.
The global wine market is experiencing growth driven by the growing trend of premiumization within the food and beverages (F&B) industry, coupled with consumers' increasing preference for unique and exotic flavors. Additionally, strategic collaborations between major players and wine manufacturers to adapt to ever-changing consumer preferences is also fostering market growth. Furthermore, the introduction of marijuana-infused beverages, including wines, beers, liqueurs, and spirits, is making a significant impact on market expansion. Besides, the emergence of the COVID-19 pandemic also played a role in market dynamics. Lockdown measures led to a surge in online and e-commerce retailing channels for wine purchases, driving market growth as consumers sought cost-effective options from the safety of their homes. Moreover, increased wine consumption is spurred by its associated health benefits. Younger demographics are embracing the trend of socializing at restaurants and bars, contributing to the market's growth. Lastly, wine brands' aggressive marketing and promotional efforts to reach a broader audience are providing further momentum to the expansion of the wine market.
Introduction of innovative product variants
Wine producers are continually experimenting with new grape varieties, fermentation techniques, and aging processes to create wines with diverse flavor profiles. This innovation caters to consumers' evolving palates, allowing them to explore a wide range of taste experiences. Variants such as fruit-infused wines, botanical blends, and unique aging methods contribute to this diversity. Moreover, the introduction of wine variants that are perceived as healthier options is gaining traction. This includes organic, biodynamic, and low-alcohol wines. Health-conscious consumers are seeking products that align with their wellness goals, and innovative wine variants cater to this demand. Besides, winemakers are blending traditional winemaking methods with modern trends. For instance, the fusion of traditional winemaking techniques with elements of craft brewing has led to the creation of unique wine hybrids, such as beer-wine crossovers, which attract a diverse customer base.
Widespread adoption of western culture and cross-culture trends
As Western culture and lifestyle continue to influence societies around the world, there has been a notable shift in consumer preferences. Wine, particularly in Western countries, is often associated with sophistication, celebrations, and social gatherings. This perception has been embraced by consumers in many other regions, leading to increased interest in wine as a beverage of choice. Besides, western dining habits, which often include wine as a complement to meals, have been adopted by people in various cultures. As individuals explore international cuisines and dining experiences, they become more open to pairing wines with different dishes. This trend boosts wine consumption and drives the product demand. Moreover, the increasing travel and globalization have exposed individuals to diverse cultures and their culinary traditions. This exposure has led to a greater appreciation for wine as a universal beverage that can enhance the dining experience.
Rising product availability on e-commerce platforms
E-commerce platforms offer unparalleled convenience to consumers as with a few clicks, shoppers can browse through a vast selection of wines from around the world without leaving their homes. This accessibility is particularly appealing to individuals who do not have easy access to brick-and-mortar wine stores or specialty shops. Besides, online wine retailers typically have a broader and more diverse selection of wines compared to physical stores. This wide array of choices allows consumers to explore different grape varieties, regions, and styles, thereby expanding their wine preferences and knowledge. Moreover, e-commerce platforms often provide detailed product descriptions, customer reviews, and ratings. This information empowers consumers to make informed decisions about their wine purchases, even if they are not wine experts. It enhances transparency and helps shoppers select wines that align with their tastes and preferences.
Still wine represents the most popular product type
Still wine, which includes both red and white varieties, has a long and storied history that dates back centuries. It has been a part of many cultures and traditions, making it a well-established and familiar choice for consumers. This deep-rooted tradition contributes to its popularity. Besides, still wine is versatile and can be used in various settings, from casual gatherings to formal occasions. It pairs well with a wide range of foods, making it a versatile and adaptable choice for both everyday meals and special celebrations. It also offers a diverse range of flavor profiles, from the rich and bold characteristics of red wines to the crisp and refreshing qualities of white wines. This diversity appeals to a wide spectrum of tastes, ensuring there's a still wine option for virtually every palate.
Red wine accounts for the majority of market share
Red wine's flavor profile, characterized by notes of dark fruits, spices, and often oak, tends to appeal to a wide range of consumers. It offers a pleasing balance of sweetness, acidity, and tannins that many people find enjoyable. Besides, red wine's versatility when it comes to food pairing is a significant factor in its popularity. It complements a variety of dishes, including red meats, pasta, cheeses, and Mediterranean cuisine. This adaptability enhances the dining experience and encourages consumers to choose red wine when dining out or at home. Moreover, many red wines have the capacity to improve with age. Wine enthusiasts often appreciate the complexity and development of flavors that aged red wines offer. This encourages collectors and connoisseurs to invest in red wine for long-term cellaring.
Wines are widely distributed through off-trade channels
Off-trade channels provide consumers with a convenient and easily accessible way to purchase wine. People can buy wine along with their regular groceries or make planned purchases during store visits, saving them time and effort. Besides, retail stores and supermarkets have a widespread presence, making them easily accessible to a broad consumer base. This extensive reach ensures that wines are available to a wide range of customers, including those in urban and rural areas. Moreover, off-trade channels typically offer a diverse selection of wines, including different varietals, regions, and price points. Consumers can browse through a wide range of options and make informed choices based on their preferences and budgets.
Europe exhibits a clear dominance in the market
The market research report has also provided a comprehensive analysis of all the major regional markets, which North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe accounted for the largest market share.
Europe has a long and storied history of winemaking that dates back thousands of years. Regions like Bordeaux and Burgundy in France, Tuscany in Italy, Rioja in Spain, and the Mosel Valley in Germany have been producing wine for centuries. This rich heritage has solidified Europe's reputation as a wine-producing powerhouse. Besides, Europe has a long and storied history of winemaking that dates back thousands of years. Regions like Bordeaux and Burgundy in France, Tuscany in Italy, Rioja in Spain, and the Mosel Valley in Germany have been producing wine for centuries. This rich heritage has solidified Europe's reputation as a wine-producing powerhouse. Moreover, European countries have well-established appellation systems that regulate wine production and labeling. These systems, such as the AOC (Appellation d'Origine Controlee) in France and the DOC (Denominazione di Origine Controllata) in Italy, ensure the quality and authenticity of wines produced in specific regions.
The competitive landscape of the market is characterized by the presence of multiple players that include established brands, emerging startups, and specialty manufacturers. Presently, leading companies are constantly innovating to create new and unique wine offerings. This includes experimenting with grape varieties, winemaking techniques, and aging processes to produce distinct and appealing wines that capture consumer interest. They are also expanding their product portfolios to include a broader range of wine styles and price points. This diversification allows them to cater to a wider customer base and adapt to changing consumer preferences. Moreover, Leading wine companies are adopting environmentally friendly practices, such as organic and biodynamic farming, sustainable packaging, and energy-efficient production processes. These efforts not only appeal to eco-conscious consumers but also help reduce costs and minimize environmental impact.
The market research report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:
In May 2022, Accolade Wines launched zero-alcohol wine collection named 'Called &Then,' made using the company's de-alcoholizing technique named 'Zero Tech X technology.
In July 2021, E. & J. Gallo Winery partnered with Randall Grahm to release 'The Language of Yes', which is made from grapes varieties in California's diverse Central Coast AVA.
In April 2021, Constellation Brands launched a business unit for fine wine and craft spirits. The new fine wine and craft spirits include High West Whisky, Casa Noble Tequila, Mi Campo, Copper & Kings, Nelson's Green Brier Distillery, and The Real McCoy.