デフォルト表紙
市場調査レポート
商品コード
1481472

CRMソフトウェアの世界市場規模、シェア、成長分析、組織規模別、用途別、エンドユーザー別 - 産業予測、2024~2031年

Global CRM Software Market Size, Share, Growth Analysis, By Organization Size(Small and Medium-sized Enterprises, and Large Enterprises), By Application, By End User(BFSI ) - Industry Forecast 2024-2031

出版日: | 発行: SkyQuest | ページ情報: 英文 197 Pages | 納期: 3~5営業日

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=158.31円
CRMソフトウェアの世界市場規模、シェア、成長分析、組織規模別、用途別、エンドユーザー別 - 産業予測、2024~2031年
出版日: 2024年05月18日
発行: SkyQuest
ページ情報: 英文 197 Pages
納期: 3~5営業日
  • 全表示
  • 概要
  • 目次
概要

世界のCRMソフトウェアの市場規模は、2022年に351億米ドルとなり、2023年の395億6,000万米ドルから、2031年までには1,029億5,000万米ドルに成長し、予測期間中(2024~2031年)のCAGRは12.70%で成長する見通しです。

近年、顧客関係管理(CRM)ソフトウェアの世界市場は、さまざまな要因によって大きな成長を遂げています。顧客中心戦略と顧客データを効果的に管理することの重要性が重視されるようになり、業界を問わずCRMソリューションの需要が高まっています。企業は、持続的な成功を達成する上で、強固な顧客関係を育むことの重要な役割を認識しています。さらに、人工知能やアナリティクスの統合などの技術的進歩がCRMの機能を強化し、顧客との対話をカスタマイズするための実用的な洞察を提供しています。クラウドベースのCRMソリューションの採用が増加していることも、拡張性とアクセシビリティの向上に寄与しています。北米が依然として支配的な市場である一方、アジア太平洋は、新興国におけるデジタル化と事業拡大の増加により、有望な成長ポテンシャルを示しています。

目次

エグゼクティブサマリー

  • 市場概要
  • 運命の輪

調査手法

  • 情報調達
  • 二次・一次情報源
  • 市場規模予測
  • 市場の前提条件と制限

親市場の分析

  • 市場概要
  • 市場規模
  • 市場力学
    • 促進要因
    • 機会
    • 抑制要因
    • 課題

主要な市場の考察

  • 技術分析
  • 価格分析
  • サプライチェーン分析
  • バリューチェーン分析
  • 市場のエコシステム
  • IP分析
  • 貿易分析
  • スタートアップ分析
  • 原材料の分析
  • イノベーションマトリクス
  • パイプライン製品の分析
  • マクロ経済指標
  • 主要な投資の分析
  • 主要な成功要因
  • 競合の程度

市場力学と見通し

  • 市場力学
    • 促進要因
    • 機会
    • 抑制要因
    • 課題
  • 規制情勢
  • ポーターの分析
  • 将来の混乱についての特別な考察

CRMソフトウェアの世界市場:組織規模別

  • 市場概要
  • 中小企業
  • 大企業

CRMソフトウェアの世界市場:用途別

  • 市場概要
  • 販売
  • マーケティング
  • 顧客サービス
  • ソーシャルメディア管理
  • その他

CRMソフトウェアの世界市場:エンドユーザー別

  • 市場概要
  • BFSI(銀行、金融業務、保険)
  • 小売り
  • ヘルスケア
  • IT・通信
  • 製造業
  • その他

CRMソフトウェアの世界市場規模:地域別

  • 市場概要
  • 北米
    • 米国
    • カナダ
  • 欧州
    • ドイツ
    • スペイン
    • フランス
    • 英国
    • その他欧州地域
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • 韓国
    • その他アジア太平洋
  • ラテンアメリカ
    • ブラジル
    • その他ラテンアメリカ地域
  • 中東・アフリカ(MEA)
    • GCC諸国
    • 南アフリカ
    • その他中東・アフリカ地域

競合情勢

  • 上位5社の比較
  • 主要企業の市場ポジショニング(2023年)
  • 主要な市場企業が採用した戦略
  • 主要成功戦略
  • 市場における最近の活動
  • 主要企業の市場シェア(2023年)

主要企業プロファイル

  • General Mills
  • Kellogg's
  • Post Holdings
  • Mondelez International
  • Hershey
  • Mars
  • Nestle
  • Ferrara Candy Company
  • Haribo
  • Jelly Belly Candy Company
  • Just Born Quality Confections
  • Trolli
  • Albanese Confectionery Group
  • The Jelly Bean Factory
  • Surf Sweets
  • Stretch Island Fruit Company
  • Annie's Homegrown
  • Bobo's Oat Bars
  • LaraBar
  • KIND Snacks
  • Clif Bar & Company
  • Quest Nutrition
  • RXBAR
目次
Product Code: SQMIG45F2135

Global CRM Software Market size was valued at USD 35.10 billion in 2022 and is poised to grow from USD 39.56 billion in 2023 to USD 102.95 billion by 2031, growing at a CAGR of 12.70% during the forecast period (2024-2031).

In recent years, the global marketplace for Customer Relationship Management (CRM) Software has experienced significant growth driven by various factors. There's a growing emphasis on customer-centric strategies and the importance of effectively managing customer data, leading to increased demand for CRM solutions across industries. Businesses recognize the critical role of nurturing strong customer relationships in achieving sustained success. Moreover, technological advancements such as artificial intelligence and analytics integration are enhancing CRM capabilities, providing actionable insights for tailored customer interactions. The rising adoption of cloud-based CRM solutions is contributing to scalability and accessibility. While North America remains a dominant market, the Asia-Pacific region shows promising growth potential due to increasing digitalization and business expansion in emerging economies.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global CRM Software Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global CRM Software Market Segmental Analysis

The global CRM Software market is segmented into four major segments i.e. by By Organization Size, By Application, By End User, and region. Based on Organization Size, it is divided into Small and Medium-sized Enterprises (SMEs), Large Enterprises. Based on Application, it is bifurcated as Sales, Marketing, Customer Service, Social Media Management, Others. Based on End User it is segregated into, BFSI (Banking, Financial Services, and Insurance), Retail, Healthcare, IT and Telecom, Manufacturing, Others. Based on region, the market is segmented into North America, Europe, Asia-Pacific, Latin America, Middle East and Africa.

Drivers of the Global CRM Software Market

There's a rising acknowledgment of how vital customer relationship management is for business triumph, with companies in various sectors giving priority to customer-centric approaches and emphasizing the necessity of strong CRM solutions. The integration of artificial intelligence and analytics is driving technological progress in CRM, enabling the generation of actionable insights. This advancement is fueling the widespread adoption of cloud-based CRM solutions tailored for personalized customer interactions, offering benefits such as scalability and ease of access.

Restraints in the Global CRM Software Market

One major market limitation revolves around the intricacies of CRM deployments, frequently leading to hurdles in aligning with pre-existing organizational systems. The substantial initial and ongoing expenses linked with CRM adoption can present obstacles for small businesses constrained by financial limitations. Resistance to organizational change and the necessity for comprehensive training during CRM implementation further hinder diverse adoption scenarios.

Market Trends of the Global CRM Software Market

The trend of incorporating synthetic intelligence (AI) and machine learning (ML) into CRM solutions is on the rise, facilitating advanced data analysis and predictive insights for tailored customer engagements. Mobile CRM applications are becoming increasingly popular, offering users the convenience of accessing crucial customer data while on the move. Additionally, the integration of social media into CRM systems is emerging as a significant trend, acknowledging the growing influence of social platforms on customer interactions and feedback.

Table of Contents

Executive Summary

  • Market Overview
  • Wheel of Fortune

Research Methodology

  • Information Procurement
  • Secondary & Primary Data Sources
  • Market Size Estimation
  • Market Assumptions & Limitations

Parent Market Analysis

  • Market Overview
  • Market Size
  • Market Dynamics
    • Drivers
    • Opportunities
    • Restraints
    • Challenges

Key Market Insights

  • Technology Analysis
  • Pricing Analysis
  • Supply Chain Analysis
  • Value Chain Analysis
  • Ecosystem of the Market
  • IP Analysis
  • Trade Analysis
  • Startup Analysis
  • Raw Material Analysis
  • Innovation Matrix
  • Pipeline Product Analysis
  • Macroeconomic Indicators
  • Top Investment Analysis
  • Key Success Factor
  • Degree of Competition

Market Dynamics & Outlook

  • Market Dynamics
    • Drivers
    • Opportunities
    • Restraints
    • Challenges
  • Regulatory Landscape
  • Porters Analysis
    • Competitive rivalry
    • Threat of Substitute Products
    • Bargaining Power of Buyers
    • Threat of New Entrants
    • Bargaining Power of Suppliers
  • Skyquest Special Insights on Future Disruptions
    • Political Impact
    • Economic Impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Global CRM Software Market by Organization Size

  • Market Overview
  • Small and Medium-sized Enterprises (SMEs)
  • and Large Enterprises

Global CRM Software Market by Application

  • Market Overview
  • Sales
  • Marketing
  • Customer Service
  • Social Media Management
  • and Others

Global CRM Software Market by End User

  • Market Overview
  • BFSI (Banking
  • Financial Services
  • and Insurance)
  • Retail
  • Healthcare
  • IT and Telecom
  • Manufacturing
  • and Others.

Global CRM Software Market Size by Region

  • Market Overview
  • North America
    • USA
    • Canada
  • Europe
    • Germany
    • Spain
    • France
    • UK
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia-Pacific
  • Latin America
    • Brazil
    • Rest of Latin America
  • Middle East & Africa (MEA)
    • GCC Countries
    • South Africa
    • Rest of MEA

Competitive Landscape

  • Top 5 Player Comparison
  • Market Positioning of Key Players, 2023
  • Strategies Adopted by Key Market Players
  • Top Winning Strategies
    • By Development
    • By Company
    • By Year
  • Recent Activities in the Market
  • Key Companies Market Share (%), 2023

Key Company Profiles

  • General Mills
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Kellogg's
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Post Holdings
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Mondelez International
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Hershey
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Mars
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Nestle
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Ferrara Candy Company
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Haribo
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Jelly Belly Candy Company
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Just Born Quality Confections
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Trolli
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Albanese Confectionery Group
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • The Jelly Bean Factory
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Surf Sweets
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Stretch Island Fruit Company
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Annie's Homegrown
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Bobo's Oat Bars
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • LaraBar
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • KIND Snacks
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Clif Bar & Company
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Quest Nutrition
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • RXBAR
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments