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1481472

CRMソフトウェアの世界市場規模、シェア、成長分析、組織規模別、用途別、エンドユーザー別 - 産業予測、2024～2031年

Global CRM Software Market Size, Share, Growth Analysis, By Organization Size(Small and Medium-sized Enterprises, and Large Enterprises), By Application, By End User(BFSI ) - Industry Forecast 2024-2031

出版日: 2024年05月18日 | 発行: SkyQuest

| ページ情報: 英文 197 Pages | 納期: 3～5営業日

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PDF & Excel (Single User License)

USD 5,300 822,189円

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PDF & Excel (Multiple User License)

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概要
目次

概要

サンプル依頼リストに入れる

世界のCRMソフトウェアの市場規模は、2022年に351億米ドルとなり、2023年の395億6,000万米ドルから、2031年までには1,029億5,000万米ドルに成長し、予測期間中（2024～2031年）のCAGRは12.70％で成長する見通しです。

近年、顧客関係管理（CRM）ソフトウェアの世界市場は、さまざまな要因によって大きな成長を遂げています。顧客中心戦略と顧客データを効果的に管理することの重要性が重視されるようになり、業界を問わずCRMソリューションの需要が高まっています。企業は、持続的な成功を達成する上で、強固な顧客関係を育むことの重要な役割を認識しています。さらに、人工知能やアナリティクスの統合などの技術的進歩がCRMの機能を強化し、顧客との対話をカスタマイズするための実用的な洞察を提供しています。クラウドベースのCRMソリューションの採用が増加していることも、拡張性とアクセシビリティの向上に寄与しています。北米が依然として支配的な市場である一方、アジア太平洋は、新興国におけるデジタル化と事業拡大の増加により、有望な成長ポテンシャルを示しています。

技術分析
価格分析
サプライチェーン分析
バリューチェーン分析
市場のエコシステム
IP分析
貿易分析
スタートアップ分析
原材料の分析
イノベーションマトリクス
パイプライン製品の分析
マクロ経済指標
主要な投資の分析
主要な成功要因
競合の程度

市場力学と見通し

市場力学
- 促進要因
- 機会
- 抑制要因
- 課題
規制情勢
ポーターの分析
将来の混乱についての特別な考察

CRMソフトウェアの世界市場：組織規模別

市場概要
中小企業
大企業

CRMソフトウェアの世界市場：用途別

市場概要
販売
マーケティング
顧客サービス
ソーシャルメディア管理
その他

CRMソフトウェアの世界市場：エンドユーザー別

市場概要
BFSI（銀行、金融業務、保険）
小売り
ヘルスケア
IT・通信
製造業
その他

CRMソフトウェアの世界市場規模：地域別

市場概要
北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- その他欧州地域
アジア太平洋
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ（MEA）
- GCC諸国
- 南アフリカ
- その他中東・アフリカ地域

競合情勢

上位5社の比較
主要企業の市場ポジショニング（2023年）
主要な市場企業が採用した戦略
主要成功戦略
市場における最近の活動
主要企業の市場シェア（2023年）

主要企業プロファイル

General Mills
Kellogg's
Post Holdings
Mondelez International
Hershey
Mars
Nestle
Ferrara Candy Company
Haribo
Jelly Belly Candy Company
Just Born Quality Confections
Trolli
Albanese Confectionery Group
The Jelly Bean Factory
Surf Sweets
Stretch Island Fruit Company
Annie's Homegrown
Bobo's Oat Bars
LaraBar
KIND Snacks
Clif Bar & Company
Quest Nutrition
RXBAR

Product Code: SQMIG45F2135

Global CRM Software Market size was valued at USD 35.10 billion in 2022 and is poised to grow from USD 39.56 billion in 2023 to USD 102.95 billion by 2031, growing at a CAGR of 12.70% during the forecast period (2024-2031).

In recent years, the global marketplace for Customer Relationship Management (CRM) Software has experienced significant growth driven by various factors. There's a growing emphasis on customer-centric strategies and the importance of effectively managing customer data, leading to increased demand for CRM solutions across industries. Businesses recognize the critical role of nurturing strong customer relationships in achieving sustained success. Moreover, technological advancements such as artificial intelligence and analytics integration are enhancing CRM capabilities, providing actionable insights for tailored customer interactions. The rising adoption of cloud-based CRM solutions is contributing to scalability and accessibility. While North America remains a dominant market, the Asia-Pacific region shows promising growth potential due to increasing digitalization and business expansion in emerging economies.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global CRM Software Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global CRM Software Market Segmental Analysis

The global CRM Software market is segmented into four major segments i.e. by By Organization Size, By Application, By End User, and region. Based on Organization Size, it is divided into Small and Medium-sized Enterprises (SMEs), Large Enterprises. Based on Application, it is bifurcated as Sales, Marketing, Customer Service, Social Media Management, Others. Based on End User it is segregated into, BFSI (Banking, Financial Services, and Insurance), Retail, Healthcare, IT and Telecom, Manufacturing, Others. Based on region, the market is segmented into North America, Europe, Asia-Pacific, Latin America, Middle East and Africa.

Drivers of the Global CRM Software Market

There's a rising acknowledgment of how vital customer relationship management is for business triumph, with companies in various sectors giving priority to customer-centric approaches and emphasizing the necessity of strong CRM solutions. The integration of artificial intelligence and analytics is driving technological progress in CRM, enabling the generation of actionable insights. This advancement is fueling the widespread adoption of cloud-based CRM solutions tailored for personalized customer interactions, offering benefits such as scalability and ease of access.

Restraints in the Global CRM Software Market

One major market limitation revolves around the intricacies of CRM deployments, frequently leading to hurdles in aligning with pre-existing organizational systems. The substantial initial and ongoing expenses linked with CRM adoption can present obstacles for small businesses constrained by financial limitations. Resistance to organizational change and the necessity for comprehensive training during CRM implementation further hinder diverse adoption scenarios.

Market Trends of the Global CRM Software Market

The trend of incorporating synthetic intelligence (AI) and machine learning (ML) into CRM solutions is on the rise, facilitating advanced data analysis and predictive insights for tailored customer engagements. Mobile CRM applications are becoming increasingly popular, offering users the convenience of accessing crucial customer data while on the move. Additionally, the integration of social media into CRM systems is emerging as a significant trend, acknowledging the growing influence of social platforms on customer interactions and feedback.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global CRM Software Market by Organization Size

Market Overview
Small and Medium-sized Enterprises (SMEs)
and Large Enterprises

Global CRM Software Market by Application

Market Overview
Sales
Marketing
Customer Service
Social Media Management
and Others

Global CRM Software Market by End User

Market Overview
BFSI (Banking
Financial Services
and Insurance)
Retail
Healthcare
IT and Telecom
Manufacturing
and Others.

Global CRM Software Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2023

Key Company Profiles

General Mills
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kellogg's
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Post Holdings
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mondelez International
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hershey
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mars
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nestle
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ferrara Candy Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Haribo
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Jelly Belly Candy Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Just Born Quality Confections
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Trolli
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Albanese Confectionery Group
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Jelly Bean Factory
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Surf Sweets
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Stretch Island Fruit Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Annie's Homegrown
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bobo's Oat Bars
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LaraBar
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
KIND Snacks
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Clif Bar & Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Quest Nutrition
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
RXBAR
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments