 |
市場調査レポート
商品コード
1481466
ライトビールの世界市場規模、シェア、成長分析、生産別、パッケージ別 - 産業予測、2024～2031年Global Light Beer Market Size, Share, Growth Analysis, By Production(Macro-brewery, Micro-brewery), By Package(Glass, PET bottle) - Industry Forecast 2024-2031 |
||||||
| ライトビールの世界市場規模、シェア、成長分析、生産別、パッケージ別 - 産業予測、2024～2031年 |
|
出版日: 2024年05月18日
発行: SkyQuest
ページ情報: 英文 198 Pages
納期: 3～5営業日
|
- 全表示
- 概要
- 目次
世界のライトビールの市場規模は、2022年に3,011億1,000万米ドルとなり、2023年の3,086億4,000万米ドルから、2031年までには3,760億5,000万米ドルに成長する見通しで、予測期間（2024～2031年）のCAGRは2.5%です。
世界のライトビール市場は、消費者の選好やライフスタイルの変化を反映し、近年大幅な成長と進化を遂げています。ライトビールは、通常のビールに比べてアルコール度数が低く、カロリーが低いことが特徴で、健康志向の人々や、より爽やかな代替飲料を求める人々の間で支持を集めています。この市場の成長を促す重要なきっかけは、健康とウェルネスの重視の高まりです。消費者はますます健康に気を配るようになり、カロリーやアルコール度数の高い従来のアルコール飲料に代わるものを積極的に求めるようになっています。ライトビールはこうした選好と共鳴し、ダイエットやフィットネスの目的を損なうことなくビールを楽しみたい個人に、バランスの取れた選択肢を提供します。さらに、この市場は、醸造所によるかなりの技術革新を目の当たりにしており、その結果、風味、原料、パッケージの面で多様なライトビールが提供されています。また、クラフトビールメーカーもライトビール分野に進出し、目の肥えた消費者に対応するため、個性的でプレミアムな選択肢を導入しています。
目次
エグゼクティブサマリー
- 市場概要
- 運命の輪
調査手法
- 情報調達
- 二次・一次情報源
- 市場規模予測
- 市場の前提条件と制限
親市場の分析
- 市場概要
- 市場規模
- 市場力学
- 促進要因
- 機会
- 抑制要因
- 課題
主要な市場の考察
- 技術分析
- 価格分析
- サプライチェーン分析
- バリューチェーン分析
- 市場のエコシステム
- IP分析
- 貿易分析
- スタートアップ分析
- 原材料の分析
- イノベーションマトリクス
- パイプライン製品の分析
- マクロ経済指標
- 主要な投資の分析
- 主要な成功要因
- 競合の程度
市場力学と見通し
- 市場力学
- 促進要因
- 機会
- 抑制要因
- 課題
- 規制情勢
- ポーターの分析
- 将来の混乱についての特別な考察
ライトビールの世界市場：生産別
- 市場概要
- 大手ビール醸造所
- 地ビール醸造所
- クラフトビール醸造所
- その他
ライトビールの世界市場：パッケージ別
- 市場概要
- ガラス
- ペットボトル
- 金属缶
- その他
ライトビールの世界市場規模：地域別
- 市場概要
- 北米
- 米国
- カナダ
- 欧州
- ドイツ
- スペイン
- フランス
- 英国
- その他欧州地域
- アジア太平洋
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋
- ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
- 中東・アフリカ（MEA）
- GCC諸国
- 南アフリカ
- その他中東・アフリカ地域
競合情勢
- 上位5社の比較
- 主要企業の市場ポジショニング（2023年）
- 主要な市場企業が採用した戦略
- 主要成功戦略
- 市場における最近の活動
- 主要企業の市場シェア（2023年）
主要企業プロファイル
- Anheuser-Busch InBev（Belgium）
- Heineken N.V.（Netherlands）
- Molson Coors Beverage Company（United States）
- Carlsberg Group（Denmark）
- Diageo plc（United Kingdom）
- Constellation Brands（United States）
- Asahi Group Holdings（Japan）
- SABMiller（South Africa）
- Grupo Modelo（Mexico）
- Kirin Holdings Company（Japan）
- Tsingtao Brewery Co., Ltd.（China）
- Ambev S.A.（Brazil）
- Boston Beer Company（United States）
- New Belgium Brewing Company（United States）
- Pabst Brewing Company（United States）
- Dogfish Head Brewery（United States）
- Stone Brewing（United States）
- Sierra Nevada Brewing Co.（United States）
- Deschutes Brewery（United States）
- Lagunitas Brewing Company（United States）
- BrewDog（United Kingdom）
- Harpoon Brewery（United States）
- Brooklyn Brewery（United States）
- Oskar Blues Brewery（United States）
- Victory Brewing Company（United States）
Global light beer market size was valued at USD 301.11 billion in 2022 and is poised to grow from USD 308.64 billion in 2023 to USD 376.05 billion by 2031, growing at a CAGR of 2.5% in the forecast period (2024-2031).
The global light beer market has undergone substantial growth and evolution recently, reflecting shifts in consumer preferences and lifestyle choices. Light beer, distinguished by its lower alcohol content and reduced calorie count compared to regular beer, has garnered favor among health-conscious individuals and those seeking a more refreshing beverage alternative. A significant catalyst driving the growth of this market is the mounting emphasis on health and wellness. Consumers are increasingly mindful of their health, actively seeking alternatives to traditional alcoholic beverages with higher calorie and alcohol content. Light beer resonates with these preferences, providing a balanced option for individuals who wish to indulge in beer without compromising their dietary or fitness objectives. Furthermore, the market has witnessed considerable innovation from breweries, resulting in a diverse array of light beer offerings in terms of flavor, ingredients, and packaging. Craft breweries have also ventured into the light beer segment, introducing distinctive and premium choices to cater to discerning consumers.
Top-down and bottom-up approaches were used to estimate and validate the size of the global light beer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Light Beer Market Segmental Analysis
The global light beer market is segmented based on production, package, distribution channel and region. By production, the market is segmented into macro-brewery, micro-brewery, craft brewery, and others. By package, the market is segmented into glass, PET bottle, metal can, and others. By distribution channel, the market is segmented into hypermarkets & supermarkets, on-trade, specialty stores, convenience stores, and others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Drivers of the Global Light Beer Market
The surge in consumer awareness regarding health and wellness has emerged as a significant catalyst for the light beer market. Light beers, known for their reduced calorie and alcohol content compared to regular beers, have garnered attention as a more appealing option for individuals striving to uphold a healthier lifestyle without completely abstaining from alcohol consumption. This trend has fueled the demand for light beer, especially among health-conscious consumers seeking balanced beverage choices.
Restraints in the Global Light Beer Market
The light beer market encounters formidable competition from various other alcoholic beverages, including wine, spirits, and even non-alcoholic alternatives such as mocktails and alcohol-free beer. With consumers presented with a diverse range of choices, light beer may not consistently emerge as their preferred option. This competition poses a potential constraint on the growth of the light beer market, particularly if consumers opt for alternative beverages over light beer.
Market Trends of the Global Light Beer Market
A notable trend observed in the global light beer market was the escalating consumer emphasis on health and wellness. With mounting apprehensions regarding obesity and lifestyle-related ailments, many consumers sought out beverages with lower calorie and alcohol content. Light beer, characterized by its reduced calorie and alcohol levels compared to regular beer, resonated with health-conscious consumers. Brewers responded to this trend by introducing new varieties of light beer and highlighting their low-calorie and low-carbohydrate attributes in marketing endeavors.
Table of Contents
Executive Summary
- Market Overview
- Wheel of Fortune
Research Methodology
- Information Procurement
- Secondary & Primary Data Sources
- Market Size Estimation
- Market Assumptions & Limitations
Parent Market Analysis
- Market Overview
- Market Size
- Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Key Market Insights
- Technology Analysis
- Pricing Analysis
- Supply Chain Analysis
- Value Chain Analysis
- Ecosystem of the Market
- IP Analysis
- Trade Analysis
- Startup Analysis
- Raw Material Analysis
- Innovation Matrix
- Pipeline Product Analysis
- Macroeconomic Indicators
- Top Investment Analysis
- Key Success Factor
- Degree of Competition
Market Dynamics & Outlook
- Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
- Regulatory Landscape
- Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
- Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Global Light Beer Market By Production
- Market Overview
- Macro-brewery
- Micro-brewery
- Craft brewery
- and Others
Global Light Beer Market By Package
- Market Overview
- Glass
- PET bottle
- Metal can
- and Other
Global Light Beer Market Size by Region
- Market Overview
- North America
- USA
- Canada
- Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Latin America
- Brazil
- Rest of Latin America
- Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA
Competitive Landscape
- Top 5 Player Comparison
- Market Positioning of Key Players, 2023
- Strategies Adopted by Key Market Players
- Top Winning Strategies
- By Development
- By Company
- By Year
- Recent Activities in the Market
- Key Companies Market Share (%), 2023
Key Company Profiles
- Anheuser-Busch InBev (Belgium)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Heineken N.V. (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Molson Coors Beverage Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Carlsberg Group (Denmark)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Diageo plc (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Constellation Brands (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Asahi Group Holdings (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- SABMiller (South Africa)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Grupo Modelo (Mexico)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Kirin Holdings Company (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Tsingtao Brewery Co., Ltd. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Ambev S.A. (Brazil)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Boston Beer Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- New Belgium Brewing Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Pabst Brewing Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Dogfish Head Brewery (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Stone Brewing (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Sierra Nevada Brewing Co. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Deschutes Brewery (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Lagunitas Brewing Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- BrewDog (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Harpoon Brewery (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Brooklyn Brewery (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Oskar Blues Brewery (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Victory Brewing Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
