市場調査レポート

商品コード

1463277

カスタマージャーニー分析の世界市場規模、シェア、成長分析、タイプ別、展開別、組織規模別、業界別-産業予測、2024～2031年

Global Customer Journey Analytics Market Size, Share, Growth Analysis, By Type, By Deployment, By Organization Size(Small and Medium-sized Enterprises, Large Enterprises), By Industry Vertical - Industry Forecast 2024-2031

出版日: 2024年04月10日 | 発行: SkyQuest

| ページ情報: 英文 197 Pages | 納期: 3～5営業日

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全表示
概要
目次

概要

サンプル依頼リストに入れる

世界のカスタマージャーニー分析市場規模は、2022年に122億6,000万米ドルと評価され、予測期間中（2024～2031年）にCAGR 20.2%で成長し、2023年の147億4,000万米ドルから2031年には642億1,000万米ドルに拡大する展望です。

最初の接触から販売後のフォローアップに至るまで、顧客の企業に対する旅や経験を調査・追跡することは、世界のカスタマージャーニー分析市場と呼ばれています。カスタマージャーニー分析のソリューションは、企業にカスタマージャーニーを徹底的に理解させ、自社のカスタマーエクスペリエンス計画を改善すべき領域を指摘します。顧客のニーズ、欲求、行動を旅のあらゆる段階で把握することで、企業はカスタマー・エクスペリエンス戦略を強化することができ、これがカスタマージャーニー分析業界の目標です。この市場は、企業が顧客の幸福、維持、ロイヤルティを向上させるのを支援するために、データ駆動型の戦略と実用的な洞察を記載しています。カスタマージャーニー分析市場の主要原動力は、顧客エンゲージメントとリテンションの向上、個別化された顧客体験のニーズの高まり、企業間競争の激化です。ソーシャルメディアが普及し、複数のチャネルで顧客とのやり取りが大量に発生するようになったことで、企業が顧客の行動を追跡して理解することが難しくなったため、カスタマージャーニー分析ソリューションの需要が高まっています。市場を制限している主要要因は、導入コストが高いことと、カスタマージャーニー分析製品を使用するために必要な技術的ノウハウが乏しいことです。地域によっては、個人情報保護法やデータセキュリティに関する懸念が事業拡大の妨げになることもあります。

技術分析
価格分析
サプライチェーン分析
バリューチェーン分析
市場のエコシステム
IP分析
貿易分析
スタートアップ分析
原材料の分析
イノベーションマトリクス
パイプライン製品の分析
マクロ経済指標
主要投資の分析
主要成功要因
競合の程度

市場力学と展望

市場力学
- 促進要因
- 機会
- 抑制要因
- 課題
規制情勢
ポーターの分析
将来の混乱についての特別な考察

カスタマージャーニー分析の世界市場：タイプ別

市場概要
ソフトウェア
サービス

カスタマージャーニー分析の世界市場：展開別

市場概要
オンプレミス
クラウド

カスタマージャーニー分析の世界市場：組織規模別

市場概要
中小企業
大企業

カスタマージャーニー分析の世界市場：業界別

市場概要
小売り
英国
医療
通信・IT
その他

カスタマージャーニー分析の世界市場規模：地域別

市場概要
北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- その他の欧州地域
アジア太平洋
- 中国
- インド
- 日本
- 韓国
- その他のアジア太平洋
ラテンアメリカ
- ブラジル
- その他のラテンアメリカ地域
中東・アフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ地域

競合情勢

上位5社の比較
主要企業の市場ポジショニング（2021年）
主要市場企業が採用した戦略
主要成功戦略
市場における最近の活動
主要企業の市場シェア（2021年）

主要企業プロファイル

Adobe Inc.（米国）
Salesforce.com, Inc.（米国）
IBM Corporation（米国）
SAP SE（ドイツ）
Verint Systems Inc.（米国）
Pointillist（米国）
NICE Ltd.（イスラエル）
Salesforce.com, Inc.（米国）
Woopra Inc.（米国）
Acquia, Inc.（米国）
Kitewheel（米国）
Thunderhead（英国）
ClickFox, Inc.（米国）
ENGAGEMENT LABS INC.（カナダ）
CoolaData（イスラエル）
Glassbox（イスラエル）
UserReplay（英国）
Adoreboard（北アイルランド）
CaliberMind（米国）
LatentView Analytics（米国）

Product Code: SQMIG45A2097

Global Customer Journey Analytics Market size was valued at USD 12.26 billion in 2022 and is poised to grow from USD 14.74 billion in 2023 to USD 64.21 billion by 2031, growing at a CAGR of 20.2% during the forecast period (2024-2031).

The study and tracking of a customer's journey or experience with a firm, from the first contact to the follow-up after a sale, is referred to as the worldwide customer journey analytics market. Solutions for customer journey analytics give organizations a thorough understanding of the customer journey and point out areas where their customer experience plan needs to be improved. By knowing their customers' needs, wants, and behaviors at every stage of their trip, organizations may enhance their customer experience strategy, which is the goal of the customer journey analytics industry. This market offers data-driven strategies and actionable insights to assist firms improve customer happiness, retention, and loyalty. The market for customer journey analytics is primarily driven by the need for improved customer engagement and retention, the growing need for individualized customer experiences, and the growing competition among enterprises. Customer journey analytics solutions are in high demand since social media's popularity and the volume of customer interactions across several channels have made it harder for organizations to track and understand their customers' behavior. The primary factors limiting the market are the high implementation costs and dearth of technical know-how needed to use customer journey analytics products. In certain areas, privacy laws and worries about data security may impede business expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Customer Journey Analytics Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the Market size includes the following details: The key players in the Market were identified through secondary research, and their Market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top Market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Customer Journey Analytics Market Segmental Analysis

The global customer journey analytics market is segmented on the basis of component, deployment, and region. Based on components, the market is grouped into solutions, and services. In terms of deployment, the market is segmented into on-premise, and cloud. Regionwise, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Customer Journey Analytics Market

The emergence of contemporary technology and the swift progress in digital transformation have led to a notable change in consumer behavior, inclinations, and buying practices. Customers are no longer purely motivated by goods or price to remain loyal in today's market. Instead, the total quality of the experience consumers have now has a significant impact on their loyalty. This customer experience is comprised of several aspects of a business's offerings, such as the quality of customer service, marketing initiatives, packaging design, features of products and services, dependability, and user-friendliness. Businesses must understand that providing outstanding customer service is the most important way to obtain a competitive advantage in the marketplace.

Restraints in the Global Customer Journey Analytics Market

Large volumes of customer data must be gathered and analyzed in order to implement customer journey analytics systems, raising data security issues. It can be difficult for businesses to protect the security and privacy of client data.

Market Trends of the Global Customer Journey Analytics Market

Customer journey analytics solutions are incorporating AI and machine learning to help businesses make better decisions by providing additional information. AI-driven chatbots, for example, can be used to gather information about consumer preferences and behavior, which can then be studied to enhance the customer experience.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Customer Journey Analytics Market by Type

Market Overview
Software
Services

Global Customer Journey Analytics Market by Deployment

Market Overview
On-premise
Cloud

Global Customer Journey Analytics Market by Organization Size

Market Overview
Small and Medium-sized Enterprises (SMEs)
Large Enterprises

Global Customer Journey Analytics Market by Industry Vertical

Market Overview
Retail
BFSI
Healthcare
Telecom and IT
Others

Global Customer Journey Analytics Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2021
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2021

Key Company Profiles

Adobe Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Salesforce.com, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IBM Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAP SE (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Verint Systems Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pointillist (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NICE Ltd. (Israel)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Salesforce.com, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Woopra Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Acquia, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kitewheel (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Thunderhead (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ClickFox, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ENGAGEMENT LABS INC. (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
CoolaData (Israel)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Glassbox (Israel)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
UserReplay (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Adoreboard (Northern Ireland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
CaliberMind (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LatentView Analytics (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments