市場調査レポート

商品コード

1610727

A2Pメッセージングの市場規模、シェア、成長分析、オファリング別、通信チャネル別、SMSトラフィック別、用途別、地域別 - 産業予測、2024年～2031年

A2P Messaging Market Size, Share, Growth Analysis, By Offering (Platforms, Services), By Communication Channel, By SMS Traffic, By Application, By Region - Industry Forecast 2024-2031

出版日: 2024年12月07日
発行: SkyQuest
ページ情報: 英文 157 Pages
納期: 3～5営業日

価格

PDF & Excel (Single User License)

USD 5,300 779,259円

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USD 6,200 911,586円

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USD 7,100 1,043,913円

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全表示
概要
目次

概要

サンプル依頼リストに入れる

A2Pメッセージングの世界市場規模は、2022年に716億米ドルと評価され、2023年の738億9,000万米ドルから2031年には950億7,000万米ドルに成長し、予測期間（2024-2031年）のCAGRは3.2％で成長する見通しです。

A2Pメッセージングの世界市場は、BFSI、ヘルスケア、小売、eコマースなどの分野で広く採用されていることに後押しされ、力強い成長を遂げています。このコミュニケーション手法は、タイムリーなアラートやユーザー認証を通じて消費者とのインタラクションを強化します。主な促進要因としては、エンドユーザーの関心の高まり、モバイル広告の普及拡大、世界のスマートフォンの普及拡大などが挙げられます。また、Facebook MessengerやWhatsAppといったOTTメッセージングプラットフォームの統合に伴うインターネットサービスの台頭も、消費者エンゲージメントの向上による市場拡大に寄与しています。A2Pメッセージングは、顧客との関係を大幅に強化し、つながりを促進し、売上を向上させます。さらに、ショートメッセージサービス（SMS）は効果的なマーケティングツールであることが証明されており、他のチャネルと比較して投資に対するリターンが非常に大きいため、企業はより高い反応率でより多くのユーザーを取り込むことができます。

北米
- 米国
- カナダ
欧州
- 英国
- ドイツ
- スペイン
- フランス
- イタリア
- その他欧州地域
アジア太平洋地域
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2023年）
主な市場企業が採用した戦略
市場の最近の動向
企業の市場シェア分析（2023年）
主要企業の企業プロファイル
- 会社概要
- 製品ポートフォリオ分析
- セグメント別シェア分析
- 収益の前年比比較（2021-2023）

主要企業プロファイル

AT&T
China Mobile
Twilio
Infobip
Orange
Comviva
BICS
Monty Mobile
Tata Communications
Tyntec
Soprano Design
Clickatell
Cequens
MSG91
Plivo
Mitto
Bird
EnableX.io
TextUs
Voxvalley

結論と推奨事項

Product Code: SQMIG50J2008

Global A2P Messaging Market size was valued at USD 71.6 billion in 2022 and is poised to grow from USD 73.89 billion in 2023 to USD 95.07 billion by 2031, growing at a CAGR of 3.2% during the forecast period (2024-2031).

The Global A2P Messaging market is experiencing robust growth, fueled by its widespread adoption across sectors like BFSI, healthcare, retail, and e-commerce. This communication method enhances consumer interactions through timely alerts and user authentication. Key drivers include heightened end-user interest, growing mobile advertising penetration, and increased smartphone adoption globally. The rise of internet services, alongside the integration of OTT messaging platforms such as Facebook Messenger and WhatsApp, also contributes to market expansion by improving consumer engagement. A2P messaging significantly enhances client relationships, promotes connectivity, and boosts sales. Additionally, Short Message Service (SMS) has proven to be an effective marketing tool, delivering exceptional returns on investment compared to other channels, thereby enabling businesses to engage a broader audience with a higher response rate.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global A2P Messaging market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global A2P Messaging Market Segmental Analysis

The Asia Pacific region is experiencing rapid growth and is considered the fastest growing region in the A2P messaging market. The region's booming economies, expanding mobile subscriber base, and increasing smartphone penetration are driving the demand for A2P messaging services, and the growth of the A2P messaging market in the Asia Pacific region. Firstly, the region has a large population, with a significant portion of it being mobile-savvy and digitally engaged. Secondly, the rise of e-commerce, digital payment systems, and mobile-based services has created a need for effective customer communication, leading to increased adoption of A2P messaging in industries such as retail, finance, and logistics.

Driver of the Global A2P Messaging Market

The growth of the global A2P messaging market is significantly influenced by the rising mobile penetration and the increasing adoption of smartphones. As mobile device accessibility expands, the potential to reach a wider audience via A2P messaging becomes more pronounced. The convenience and prevalence of mobile technology make it an optimal means for businesses to engage with consumers. Companies are recognizing the vital role of mobile-based marketing and customer interaction, leading to heightened demand for A2P messaging services. This channel allows for personalized communication, enabling targeted promotional content, transactional notifications, and customer service messages, thereby enhancing engagement and driving conversions across various sectors like retail, e-commerce, and banking.

Restraints in the Global A2P Messaging Market

The global A2P messaging market faces several constraints primarily due to intense competition among numerous service providers seeking to capture market share. This competitive landscape often results in pricing pressures and diminished profit margins, compelling companies to differentiate themselves through innovative features, dependable message delivery, and exceptional customer support. Furthermore, the reliance on telecom infrastructure and carrier networks introduces challenges related to network coverage, messaging filtering systems, and anti-spam measures, which can adversely affect message deliverability and overall quality. To meet customer expectations and ensure the success of A2P messaging campaigns, service providers must prioritize high deliverability rates and the preservation of message integrity.

Market Trends of the Global A2P Messaging Market

The Global A2P Messaging market is witnessing a significant trend towards the adoption of Rich Communication Services (RCS), revolutionizing how businesses engage with consumers. This advanced messaging protocol enhances traditional SMS by incorporating rich media content, interactive elements, and analytics features, enabling brands to deliver personalized and engaging communications. With its ability to provide read receipts and richer user experiences, RCS is quickly becoming the preferred choice for enterprises aiming to boost customer interaction and retention. As businesses increasingly prioritize effective communication strategies, the shift towards RCS is expected to drive substantial growth in the A2P messaging market, shaping its future landscape.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Driver & Opportunities
- Restraints & Challenges
Porters Analysis & Impact
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2023
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technological Advancement
Regulatory Landscape
Patent Analysis
Case Studies
Customer & Buying Criteria Analysis

Global A2P Messaging Market Size by Offering & CAGR (2024-2031)

Market Overview
Platforms
Services

Global A2P Messaging Market Size by Communication Channel & CAGR (2024-2031)

Market Overview
SMS
Operator IP
Third-party Apps
Fixed Fees

Global A2P Messaging Market Size by SMS Traffic & CAGR (2024-2031)

Market Overview
Domestic
International

Global A2P Messaging Market Size by Application & CAGR (2024-2031)

Market Overview
Authentication Services
Promotional & Marketing Services
Pushed Content Services
Interactive Message Services
Customer Relationship Management Services

Global A2P Messaging Market Size by End User & CAGR (2024-2031)

Market Overview
BFSI
Retail & Ecommerce
Government
Healthcare
Travel & Hospitality
Others

Global A2P Messaging Market Size & CAGR (2024-2031)

North America, (Offering, Communication Channel, SMS Traffic, Application, End User)
- US
- Canada
Europe, (Offering, Communication Channel, SMS Traffic, Application, End User)
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific, (Offering, Communication Channel, SMS Traffic, Application, End User)
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
Latin America, (Offering, Communication Channel, SMS Traffic, Application, End User)
- Brazil
- Rest of Latin America
Middle East & Africa, (Offering, Communication Channel, SMS Traffic, Application, End User)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2023
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

AT&T
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
China Mobile
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Twilio
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Infobip
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Orange
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Comviva
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BICS
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Monty Mobile
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tata Communications
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tyntec
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Soprano Design
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Clickatell
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cequens
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MSG91
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Plivo
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mitto
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bird
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
EnableX.io
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TextUs
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Voxvalley
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

A2Pメッセージングの市場規模、シェア、成長分析、オファリング別、通信チャネル別、SMSトラフィック別、用途別、地域別 - 産業予測、2024年～2031年

A2P Messaging Market Size, Share, Growth Analysis, By Offering (Platforms, Services), By Communication Channel, By SMS Traffic, By Application, By Region - Industry Forecast 2024-2031

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主な市場の考察

A2Pメッセージング市場規模：オファリング別& CAGR（2024-2031）

A2Pメッセージング市場規模：通信チャネル別& CAGR（2024-2031）

A2Pメッセージング市場規模：SMSトラフィック & CAGR（2024-2031）

A2Pメッセージング市場規模：用途別& CAGR（2024-2031）

A2Pメッセージング市場規模：エンドユーザー別& CAGR（2024-2031）

A2Pメッセージング市場規模：地域別& CAGR（2024-2031）