 |
市場調査レポート
商品コード
1360366
A2Pメッセージングの世界市場 (2023-2030年)：コンポーネントタイプ・導入モード・用途・エンドユーザー別の規模・シェア・成長分析・予測Global A2P Messaging Market Size, Share, Growth Analysis, By Component Type, By Deployment Mode, By Application, By End-user(BFSI) - Industry Forecast 2023-2030 |
||||||
| A2Pメッセージングの世界市場 (2023-2030年)：コンポーネントタイプ・導入モード・用途・エンドユーザー別の規模・シェア・成長分析・予測 |
|
出版日: 2023年09月23日
発行: SkyQuest
ページ情報: 英文 157 Pages
納期: 3～5営業日
|
- 全表示
- 概要
- 目次
世界のA2Pメッセージングの市場規模は、2021年の592億2,000万米ドル、2022年の667億1,000万米ドルから、予測期間中は8.59%のCAGRで推移し、2030年には1,290億1,000万米ドルの規模に成長すると予測されています。
促進要因
モバイルデバイス、特にスマートフォンの普及が、A2Pメッセージング市場を牽引する極めて重要な要因となっています。携帯電話にアクセスできる人口が拡大する中、A2Pメッセージングの潜在的なアウトリーチは顕著に急増しています。携帯端末の利便性と遍在性は、企業が顧客とのつながりを確立するための最適なプラットフォームとなり、A2Pメッセージングサービスの需要拡大を支えています。
抑制要因
A2Pメッセージング市場は厳しい競合状況にあり、多数のプロバイダーが市場シェアの確保に努めています。このような競合の激化は、価格設定への圧力や利益率の縮小につながる可能性があります。この競合情勢の中で差別化を図るには、サービスプロバイダーは革新的な機能、信頼性の高いメッセージの送信、卓越した顧客サポートを提供し、混みあった市場環境の中で効果的に際立つ必要があります。
市場動向
A2Pメッセージング分野で見られる重要な動向には、リッチコミュニケーションサービス（RCS）の採用が拡大している点があります。RCSは先進的なメッセージングプロトコルで、従来のSMSとは対照的にさまざまな機能性が向上しています。これらの強化機能には、マルチメディアコンテンツ、メッセージ受信確認機能、インタラクティブ要素などが含まれます。
当レポートでは、世界のA2Pメッセージングの市場を調査し、市場概要、市場への各種影響因子の分析、技術・イノベーションの動向、法規制環境、市場規模の推移・予測、各種区分・地域別の内訳、競合情勢、主要企業のプロファイルなどをまとめています。
目次
エグゼクティブサマリー
親市場分析
- 市場概要
- 市場規模
- 市場力学
- 促進要因
- 機会
- 抑制要因
- 課題
- 主要市場洞察
- 技術分析
- 価格分析
- サプライチェーン分析
- バリューチェーン分析
- 市場のエコシステム
- IP分析
- 貿易分析
- スタートアップ分析
- 原材料分析
- イノベーションマトリックス
- パイプライン製品の分析
- マクロ経済指標
- 主要投資分析
- 主要成功要因
- 競合の程度
- 市場力学・展望
- 市場力学
- 促進要因
- 機会
- 抑制要因
- 課題
- 市場力学
- 規制状況
- ポーターの分析
- 将来のディスラプションに関するSkyquestの特別な洞察
世界のA2Pメッセージング市場：コンポーネントタイプ別
- 市場概要
- プラットホーム
- サービス
世界のA2Pメッセージング市場：導入モード別
- 市場概要
- オンプレミス
- クラウド
世界のA2Pメッセージング市場：用途別
- 市場概要
- プッシュ型コンテンツサービス
- インタラクティブサービス
- プロモーションキャンペーン
- 顧客関係管理（CRM）サービス
世界のA2Pメッセージング市場：エンドユーザー別
- 市場概要
- BFSI（銀行・金融サービス・保険）
- 小売・eコマース
- 通信・IT
- 旅行・ホスピタリティ
- ヘルスケア
- メディア・エンターテイメント
世界のA2Pメッセージング市場：地域別
- 市場概要
- 北米
- 欧州
- アジア太平洋
- ラテンアメリカ
- 中東・アフリカ
- ラテンアメリカ
競合情勢
- トップ5社の比較
- 主要企業の市場での位置付け
- 主要企業の採用戦略
- 主要成功戦略
- 市場における最近の活動
- 主要企業の市場シェア
- 主要企業プロファイル
- Twilio Inc.
- Syniverse Technologies LLC
- Infobip Ltd.
- Route Mobile Limited
- Nexmo Inc.
- OpenMarket Inc.
- CLX Communications AB
- SAP SE
- tyntec Ltd.
- Vonage Holdings Corp.
- Mitto AG
- MessageBird BV
- Karix Mobile Pvt. Ltd.
- Twizo
- Plivo Inc.
- 3Cinteractive Corp.
- Tata Communications Ltd.
- Comviva Technologies Ltd.
- Mblox Inc.
- Soprano Design Pty Ltd.
Global A2P Messaging Market size was valued at USD 59.22 billion in 2021 and is poised to grow from USD 66.71 billion in 2022 to USD 129.01 billion by 2030, at a CAGR of 8.59% during the forecast period (2023-2030).
In recent years, the Global A2P (Application-to-Person) Messaging market has experienced remarkable growth. The escalating adoption of A2P messaging spans various sectors, including BFSI, healthcare, retail, and e-commerce, among others. This widespread acceptance contributes significantly to the industry's expansion. A2P messaging facilitates consumer communication, timely alerts, and user authentication processes.
Several factors are driving this growth trajectory. The heightened attention of end-users towards A2P messaging, the growing reach of mobile advertisements, and the increasing prevalence of smartphones across global regions are pivotal factors propelling the industry's advancement. The expanding utilization of internet services, coupled with the integration of Over-The-Top (OTT) messaging platforms like Facebook Messenger and WhatsApp, further accentuates market growth. A2P messaging emerges as a potent catalyst for improving customer relationships and fostering enhanced connectivity, consequently driving sales growth. Notably, the Short Message Service (SMS) stands out as an exceptionally effective strategy that aids enterprises in attaining their marketing objectives. Compelling evidence supports the notion that SMS demonstrates markedly superior returns on investment compared to alternative communication channels. This resilient, streamlined, and cost-effective tool possesses the capability to engage a broader audience and achieve heightened response rates, distinguishing it from alternative communication approaches.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global A2P Messaging Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined by using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Driver
The widespread adoption of mobile devices, particularly smartphones, has emerged as a pivotal catalyst driving the A2P messaging market. With an expanding populace gaining access to mobile phones, the potential outreach of A2P messaging experiences a noteworthy surge. The convenience and omnipresence of mobile devices render them an optimal platform for businesses to establish connections with their clientele, thereby underpinning the escalating demand for A2P messaging services.
Restraint
The A2P messaging market is characterized by intense competition, with numerous providers striving to secure their market share. This heightened rivalry can result in pressures on pricing and the contraction of profit margins. To distinguish themselves within this competitive landscape, service providers must offer innovative features, dependable message delivery, and exceptional customer support to stand out effectively amid the crowded market milieu.
Market Trends
An important trend observed in the A2P messaging sector is the growing embrace of Rich Communication Services (RCS). RCS represents an advanced messaging protocol that brings a range of improved functionalities in contrast to traditional SMS. These enhanced attributes encompass the inclusion of multimedia content, the ability to confirm message receipt, and interactive elements.
Table of Contents
Executive Summary
- Market Overview
- Wheel of Fortune
- Research Methodology
- Information Procurement
- Secondary & Primary Data Sources
- Market Size Estimation
- Market Assumptions & Limitations
Parent Market Analysis
- Market Overview
- Market Size
- Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
- Key Market Insights
- Technology Analysis
- Pricing Analysis
- Supply Chain Analysis
- Value Chain Analysis
- Ecosystem of the Market
- IP Analysis
- Trade Analysis
- Startup Analysis
- Raw Material Analysis
- Innovation Matrix
- Pipeline Product Analysis
- Macroeconomic Indicators
- Top Investment Analysis
- Key Success Factor
- Degree of Competition
- Market Dynamics & Outlook
- Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
- Regulatory Landscape
- Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
- Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
- Global A2P Messaging Market by Component Type
- Market Overview
- Platform
- Service
- Global A2P Messaging Market by Deployment Mode
- Market Overview
- On-premise
- Cloud
Global A2P Messaging Market by Application
- Market Overview
- Pushed Content Services
- Interactive Services
- Promotional Campaigns
- Customer Relationship Management (CRM) Services
- Global A2P Messaging Market by End-user
- Market Overview
- BFSI (Banking
- Financial Services
- and Insurance)
- Retail and E-commerce
- Telecom and IT
- Travel and Hospitality
- Healthcare
- Media and Entertainment
- Global A2P Messaging Market Size by Region
- Market Overview
- North America
- USA
- Canada
- Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Latin America
- Brazil
- Rest of Latin America
- Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA
- Competitive Landscape
- Top 5 Player Comparison
- Market Positioning of Key Players, 2021
- Strategies Adopted by Key Market Players
- Top Winning Strategies
- By Development
- By Company
- By Year
- Recent Activities in the Market
- Key Companies Market Share (%), 2021
- Key Company Profiles
- Twilio Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Syniverse Technologies LLC (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Infobip Ltd. (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Route Mobile Limited (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Nexmo Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- OpenMarket Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- CLX Communications AB (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- SAP SE (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- tyntec Ltd. (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Vonage Holdings Corp. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Mitto AG (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- MessageBird B.V. (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Karix Mobile Pvt. Ltd. (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Twizo (Belgium)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Plivo Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- 3Cinteractive Corp. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Tata Communications Ltd. (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Comviva Technologies Ltd. (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Mblox Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Soprano Design Pty Ltd. (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
