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市場調査レポート
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1610727

A2Pメッセージングの市場規模、シェア、成長分析、オファリング別、通信チャネル別、SMSトラフィック別、用途別、地域別 - 産業予測、2024年~2031年

A2P Messaging Market Size, Share, Growth Analysis, By Offering (Platforms, Services), By Communication Channel, By SMS Traffic, By Application, By Region - Industry Forecast 2024-2031


出版日
発行
SkyQuest
ページ情報
英文 157 Pages
納期
3~5営業日
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=148.83円
A2Pメッセージングの市場規模、シェア、成長分析、オファリング別、通信チャネル別、SMSトラフィック別、用途別、地域別 - 産業予測、2024年~2031年
出版日: 2024年12月07日
発行: SkyQuest
ページ情報: 英文 157 Pages
納期: 3~5営業日
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  • 概要
  • 目次
概要

A2Pメッセージングの世界市場規模は、2022年に716億米ドルと評価され、2023年の738億9,000万米ドルから2031年には950億7,000万米ドルに成長し、予測期間(2024-2031年)のCAGRは3.2%で成長する見通しです。

A2Pメッセージングの世界市場は、BFSI、ヘルスケア、小売、eコマースなどの分野で広く採用されていることに後押しされ、力強い成長を遂げています。このコミュニケーション手法は、タイムリーなアラートやユーザー認証を通じて消費者とのインタラクションを強化します。主な促進要因としては、エンドユーザーの関心の高まり、モバイル広告の普及拡大、世界のスマートフォンの普及拡大などが挙げられます。また、Facebook MessengerやWhatsAppといったOTTメッセージングプラットフォームの統合に伴うインターネットサービスの台頭も、消費者エンゲージメントの向上による市場拡大に寄与しています。A2Pメッセージングは、顧客との関係を大幅に強化し、つながりを促進し、売上を向上させます。さらに、ショートメッセージサービス(SMS)は効果的なマーケティングツールであることが証明されており、他のチャネルと比較して投資に対するリターンが非常に大きいため、企業はより高い反応率でより多くのユーザーを取り込むことができます。

目次

イントロダクション

  • 調査の目的
  • 調査範囲
  • 定義

調査手法

  • 情報調達
  • 二次データと一次データの方法
  • 市場規模予測
  • 市場の前提条件と制限

エグゼクティブサマリー

  • 世界市場の見通し
  • 供給と需要の動向分析
  • セグメント別機会分析

市場力学と見通し

  • 市場概要
  • 市場規模
  • 市場力学
    • 促進要因と機会
    • 抑制要因と課題
  • ポーター分析と影響
    • 競争企業間の敵対関係
    • 代替品の脅威
    • 買い手の交渉力
    • 新規参入業者の脅威
    • 供給企業の交渉力

主な市場の考察

  • 重要成功要因
  • 競合の程度
  • 主な投資機会
  • 市場エコシステム
  • 市場の魅力指数(2023年)
  • PESTEL分析
  • マクロ経済指標
  • バリューチェーン分析
  • 価格分析
  • 技術の進歩
  • 規制情勢
  • 特許分析
  • ケーススタディ
  • 顧客と購買基準の分析

A2Pメッセージング市場規模:オファリング別& CAGR(2024-2031)

  • 市場概要
  • プラットフォーム
  • サービス

A2Pメッセージング市場規模:通信チャネル別& CAGR(2024-2031)

  • 市場概要
  • SMS
  • オペレータIP
  • サードパーティアプリ
  • 固定料金

A2Pメッセージング市場規模:SMSトラフィック & CAGR(2024-2031)

  • 市場概要
  • 国内
  • 国際

A2Pメッセージング市場規模:用途別& CAGR(2024-2031)

  • 市場概要
  • 認証サービス
  • プロモーションおよびマーケティングサービス
  • プッシュコンテンツサービス
  • インタラクティブメッセージサービス
  • 顧客関係管理サービス

A2Pメッセージング市場規模:エンドユーザー別& CAGR(2024-2031)

  • 市場概要
  • BFSI
  • 小売業と電子商取引
  • 政府
  • ヘルスケア
  • 旅行・ホスピタリティ
  • その他

A2Pメッセージング市場規模:地域別& CAGR(2024-2031)

  • 北米
    • 米国
    • カナダ
  • 欧州
    • 英国
    • ドイツ
    • スペイン
    • フランス
    • イタリア
    • その他欧州地域
  • アジア太平洋地域
    • 中国
    • インド
    • 日本
    • 韓国
    • その他アジア太平洋地域
  • ラテンアメリカ
    • ブラジル
    • その他ラテンアメリカ地域
  • 中東・アフリカ
    • GCC諸国
    • 南アフリカ
    • その他中東・アフリカ

競合情報

  • 上位5社の比較
  • 主要企業の市場ポジショニング(2023年)
  • 主な市場企業が採用した戦略
  • 市場の最近の動向
  • 企業の市場シェア分析(2023年)
  • 主要企業の企業プロファイル
    • 会社概要
    • 製品ポートフォリオ分析
    • セグメント別シェア分析
    • 収益の前年比比較(2021-2023)

主要企業プロファイル

  • AT&T
  • China Mobile
  • Twilio
  • Infobip
  • Orange
  • Comviva
  • BICS
  • Monty Mobile
  • Tata Communications
  • Tyntec
  • Soprano Design
  • Clickatell
  • Cequens
  • MSG91
  • Plivo
  • Mitto
  • Bird
  • EnableX.io
  • TextUs
  • Voxvalley

結論と推奨事項

目次
Product Code: SQMIG50J2008

Global A2P Messaging Market size was valued at USD 71.6 billion in 2022 and is poised to grow from USD 73.89 billion in 2023 to USD 95.07 billion by 2031, growing at a CAGR of 3.2% during the forecast period (2024-2031).

The Global A2P Messaging market is experiencing robust growth, fueled by its widespread adoption across sectors like BFSI, healthcare, retail, and e-commerce. This communication method enhances consumer interactions through timely alerts and user authentication. Key drivers include heightened end-user interest, growing mobile advertising penetration, and increased smartphone adoption globally. The rise of internet services, alongside the integration of OTT messaging platforms such as Facebook Messenger and WhatsApp, also contributes to market expansion by improving consumer engagement. A2P messaging significantly enhances client relationships, promotes connectivity, and boosts sales. Additionally, Short Message Service (SMS) has proven to be an effective marketing tool, delivering exceptional returns on investment compared to other channels, thereby enabling businesses to engage a broader audience with a higher response rate.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global A2P Messaging market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global A2P Messaging Market Segmental Analysis

The Asia Pacific region is experiencing rapid growth and is considered the fastest growing region in the A2P messaging market. The region's booming economies, expanding mobile subscriber base, and increasing smartphone penetration are driving the demand for A2P messaging services, and the growth of the A2P messaging market in the Asia Pacific region. Firstly, the region has a large population, with a significant portion of it being mobile-savvy and digitally engaged. Secondly, the rise of e-commerce, digital payment systems, and mobile-based services has created a need for effective customer communication, leading to increased adoption of A2P messaging in industries such as retail, finance, and logistics.

Driver of the Global A2P Messaging Market

The growth of the global A2P messaging market is significantly influenced by the rising mobile penetration and the increasing adoption of smartphones. As mobile device accessibility expands, the potential to reach a wider audience via A2P messaging becomes more pronounced. The convenience and prevalence of mobile technology make it an optimal means for businesses to engage with consumers. Companies are recognizing the vital role of mobile-based marketing and customer interaction, leading to heightened demand for A2P messaging services. This channel allows for personalized communication, enabling targeted promotional content, transactional notifications, and customer service messages, thereby enhancing engagement and driving conversions across various sectors like retail, e-commerce, and banking.

Restraints in the Global A2P Messaging Market

The global A2P messaging market faces several constraints primarily due to intense competition among numerous service providers seeking to capture market share. This competitive landscape often results in pricing pressures and diminished profit margins, compelling companies to differentiate themselves through innovative features, dependable message delivery, and exceptional customer support. Furthermore, the reliance on telecom infrastructure and carrier networks introduces challenges related to network coverage, messaging filtering systems, and anti-spam measures, which can adversely affect message deliverability and overall quality. To meet customer expectations and ensure the success of A2P messaging campaigns, service providers must prioritize high deliverability rates and the preservation of message integrity.

Market Trends of the Global A2P Messaging Market

The Global A2P Messaging market is witnessing a significant trend towards the adoption of Rich Communication Services (RCS), revolutionizing how businesses engage with consumers. This advanced messaging protocol enhances traditional SMS by incorporating rich media content, interactive elements, and analytics features, enabling brands to deliver personalized and engaging communications. With its ability to provide read receipts and richer user experiences, RCS is quickly becoming the preferred choice for enterprises aiming to boost customer interaction and retention. As businesses increasingly prioritize effective communication strategies, the shift towards RCS is expected to drive substantial growth in the A2P messaging market, shaping its future landscape.

Table of Contents

Introduction

  • Objectives of the Study
  • Scope of the Report
  • Definitions

Research Methodology

  • Information Procurement
  • Secondary & Primary Data Methods
  • Market Size Estimation
  • Market Assumptions & Limitations

Executive Summary

  • Global Market Outlook
  • Supply & Demand Trend Analysis
  • Segmental Opportunity Analysis

Market Dynamics & Outlook

  • Market Overview
  • Market Size
  • Market Dynamics
    • Driver & Opportunities
    • Restraints & Challenges
  • Porters Analysis & Impact
    • Competitive rivalry
    • Threat of substitute
    • Bargaining power of buyers
    • Threat of new entrants
    • Bargaining power of suppliers

Key Market Insights

  • Key Success Factors
  • Degree of Competition
  • Top Investment Pockets
  • Market Ecosystem
  • Market Attractiveness Index, 2023
  • PESTEL Analysis
  • Macro-Economic Indicators
  • Value Chain Analysis
  • Pricing Analysis
  • Technological Advancement
  • Regulatory Landscape
  • Patent Analysis
  • Case Studies
  • Customer & Buying Criteria Analysis

Global A2P Messaging Market Size by Offering & CAGR (2024-2031)

  • Market Overview
  • Platforms
  • Services

Global A2P Messaging Market Size by Communication Channel & CAGR (2024-2031)

  • Market Overview
  • SMS
  • Operator IP
  • Third-party Apps
  • Fixed Fees

Global A2P Messaging Market Size by SMS Traffic & CAGR (2024-2031)

  • Market Overview
  • Domestic
  • International

Global A2P Messaging Market Size by Application & CAGR (2024-2031)

  • Market Overview
  • Authentication Services
  • Promotional & Marketing Services
  • Pushed Content Services
  • Interactive Message Services
  • Customer Relationship Management Services

Global A2P Messaging Market Size by End User & CAGR (2024-2031)

  • Market Overview
  • BFSI
  • Retail & Ecommerce
  • Government
  • Healthcare
  • Travel & Hospitality
  • Others

Global A2P Messaging Market Size & CAGR (2024-2031)

  • North America, (Offering, Communication Channel, SMS Traffic, Application, End User)
    • US
    • Canada
  • Europe, (Offering, Communication Channel, SMS Traffic, Application, End User)
    • UK
    • Germany
    • Spain
    • France
    • Italy
    • Rest of Europe
  • Asia-Pacific, (Offering, Communication Channel, SMS Traffic, Application, End User)
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia Pacific
  • Latin America, (Offering, Communication Channel, SMS Traffic, Application, End User)
    • Brazil
    • Rest of Latin America
  • Middle East & Africa, (Offering, Communication Channel, SMS Traffic, Application, End User)
    • GCC Countries
    • South Africa
    • Rest of Middle East & Africa

Competitive Intelligence

  • Top 5 Player Comparison
  • Market Positioning of Key Players, 2023
  • Strategies Adopted by Key Market Players
  • Recent Developments in the Market
  • Company Market Share Analysis, 2023
  • Company Profiles of All Key Players
    • Company Details
    • Product Portfolio Analysis
    • Company's Segmental Share Analysis
    • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

  • AT&T
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • China Mobile
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Twilio
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Infobip
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Orange
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Comviva
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • BICS
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Monty Mobile
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Tata Communications
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Tyntec
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Soprano Design
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Clickatell
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Cequens
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • MSG91
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Plivo
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Mitto
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Bird
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • EnableX.io
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • TextUs
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Voxvalley
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments

Conclusion & Recommendation