クッキーの市場規模、シェア、成長分析：タイプ別、糖度別、流通チャネル別、パッケージ別、地域別 - 産業予測 2025～2032年

クッキー市場規模は2023年に413億米ドルとなり、予測期間（2025-2032年）のCAGRは4.9%で、2024年の433億2,000万米ドルから2032年には635億2,000万米ドルに成長する見通しです。

世界のクッキー市場は、多様なフレーバーと革新的なデザインに牽引され、大きな成長が見込まれています。世界中で人気の高いスナック菓子であるクッキーは、脂質、ビタミン、ミネラルなど必要不可欠な栄養価を誇り、健康志向の消費者にアピールしています。メーカーが新しいクッキーのスタイルや魅力的なパッケージをイントロダクションとして導入することで、市場性が高まり、需要がさらに高まっています。オート麦、レーズン、アーモンド、チョコレートなどのフレーバーは様々な消費者の嗜好に応え、スナックの消費拡大につながります。クッキーの健康上の利点を認識する人が増え、食生活に取り入れる人が増えています。これらの要因を総合すると、予測期間を通じてクッキー市場の拡大が促進され、スナック菓子業界の消費者情勢が進化していることが浮き彫りになると予想されます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ分析
• 規制分析
• 顧客と購買基準の分析

クッキー市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• バー
• 成形
• ロール
• ドロップ
• その他

クッキー市場規模：糖度別& CAGR（2025-2032）

• 市場概要
• 砂糖不使用
• 加糖

クッキー市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オフライン
• オンライン

クッキー市場規模：パッケージ別& CAGR（2025-2032）

• 市場概要
• 硬質
• 軟質
• その他

クッキー市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Mondelez International（US）
• Kellogg Co（US）
• Nestle SA（Switzerland）
• PepsiCo Inc.（US）
• Campbell Soup Company（US）
• Parle Products Pvt. Ltd.（India）
• Britannia Industries Limited（India）
• ITC Limited（India）
• The Hershey Company（US）
• MARS Inc.（US）
• Griesson-de Beukelaer GmbH & Co. KG（Germany）
• Bahlsen GmbH & Co. KG（Germany）
• Dali Food Group Co. Ltd.（China）
• Haas Food Equipment GmbH（Austria）
• Danone S.A.（France）
• McKee Foods Corporation（US）

結論と推奨事項

Cookies Market size was valued at USD 41.3 billion in 2023 and is poised to grow from USD 43.32 billion in 2024 to USD 63.52 billion by 2032, growing at a CAGR of 4.9% during the forecast period (2025-2032).

The global cookies market is poised for significant growth, driven by a diverse range of flavors and innovative designs. As a popular snack worldwide, cookies boast essential nutritional benefits, including lipids, vitamins, and minerals, appealing to health-conscious consumers. The introduction of new cookie styles and attractive packaging by manufacturers enhances their marketability, further fueling demand. Flavors such as oat, raisin, almond, and chocolate cater to various consumer preferences, leading to increased snack consumption. As more people recognize the health advantages of cookies, they are increasingly integrating them into their diets. Collectively, these factors are expected to propel the cookies market's expansion throughout the forecast period, highlighting the evolving consumer landscape in the snack food industry.

Top-down and bottom-up approaches were used to estimate and validate the size of the Cookies market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Cookies Market Segments Analysis

Global Cookies Market is segmented by Type, Sugar Concentration, Distribution Channel, Packaging and region. Based on Type, the market is segmented into Bar, Molded, Rolled, Drop and Others. Based on Sugar Concentration, the market is segmented into Sugar Free, Added Sugars. Based on Distribution Channel, the market is segmented into Offline and Online. Based on Packaging, the market is segmented into Rigid, Flexible and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Cookies Market

A significant driver of growth in the cookie market is the increasing number of tea and coffee shops, which boosts consumer demand for cookies. According to the Food and Agriculture Organization of the United Nations, the global tea industry has witnessed remarkable expansion, driven by a broader consumer base worldwide. Additionally, the rising standard of living among the global population further fuels the development of the cookie market, as more people seek quality snacks to accompany their beverages. This combination of factors underscores the dynamic relationship between beverage establishments and the growing appetite for cookies, fostering an expanding market.

Restraints in the Cookies Market

The cookies market faces several challenges that are hindering its growth. Firstly, there is an increasing consumer preference for alternative snacks like chips, fruits, and healthier options, which detracts from cookie consumption. Additionally, the rising costs of raw materials have led to increased prices for cookie products, further deterring potential buyers. Furthermore, health-conscious individuals and those with specific dietary restrictions often avoid cookies, leading to a decline in demand. These factors collectively create significant restraints on the expansion of the cookies market, forcing manufacturers to adapt and innovate to capture and retain consumer interest in their products.

Market Trends of the Cookies Market

The cookies market is witnessing a significant trend towards healthier options as consumers increasingly prioritize nutrition amidst rising chronic diseases. This shift is characterized by a growing demand for gluten-free and nutritious variants, such as oatmeal raisin cookies and snickerdoodles that incorporate natural flavors. These healthier alternatives are appealing to health-conscious consumers who seek indulgence without compromising their wellness goals. As a result, the market is poised for expansion, with brands focusing on innovative recipes and wholesome ingredients to cater to the evolving preferences of active lifestyle customers. This trend underscores a broader shift towards mindful eating in the snack sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Study Analysis
• Regulatory Analysis
• Customer And Buying Criteria Analysis

Global Cookies Market Size by Type & CAGR (2025-2032)

• Market Overview
• Bar
• Molded
• Rolled
• Drop
• Others

Global Cookies Market Size by Sugar Concentration & CAGR (2025-2032)

• Market Overview
• Sugar Free
• Added Sugar

Global Cookies Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Cookies Market Size by Packaging & CAGR (2025-2032)

• Market Overview
• Rigid
• Flexible
• Others

Global Cookies Market Size & CAGR (2025-2032)

• North America (Type, Sugar Concentration, Distribution Channel, Packaging)
  • US
  • Canada
• Europe (Type, Sugar Concentration, Distribution Channel, Packaging)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Sugar Concentration, Distribution Channel, Packaging)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Sugar Concentration, Distribution Channel, Packaging)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Sugar Concentration, Distribution Channel, Packaging)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Mondelez International (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kellogg Co (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Campbell Soup Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Parle Products Pvt. Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Britannia Industries Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITC Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hershey Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MARS Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Griesson - de Beukelaer GmbH & Co. KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bahlsen GmbH & Co. KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dali Food Group Co. Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haas Food Equipment GmbH (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McKee Foods Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations