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オーガニックデオドラントの世界市場の評価：製品タイプ別、エンドユーザー別、価格帯別、流通チャネル別、地域別、機会、予測（2018年～2032年）

Global Organic Deodorant Market Assessment, By Product Type, By End-users, By Price Range, By Distribution Channel, By Region, Opportunities and Forecast, 2018-2032F

出版日
ページ情報
英文 222 Pages
納期
3～5営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.76円
オーガニックデオドラントの世界市場の評価：製品タイプ別、エンドユーザー別、価格帯別、流通チャネル別、地域別、機会、予測（2018年～2032年）
出版日: 2025年06月03日
発行: Market Xcel - Markets and Data
ページ情報: 英文 222 Pages
納期: 3～5営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のオーガニックデオドラントの市場規模は、ヘルス、ウェルネス、持続可能性に対する消費者の意識の高まりにより、2024年の1億4,548万米ドルから2032年に3億8,112万米ドルに達すると予測され、2025年～2032年の予測期間にCAGRで12.83%の成長が見込まれます。主な促進要因の1つは、化学品や合成香料を含む従来のデオドラントに潜むリスクを消費者が認識するようになったことから、クリーンな美容製品への需要が高まっていることです。決定的な科学的証拠はまだありませんが、肌荒れやアレルギー、長期的な健康に対する影響への懸念から、多くの人々が天然の代替品に切り替えています。さらに、持続可能性運動の高まりが環境にやさしい製品への需要を促進しており、ブランドは環境意識の高い客にアピールするため、生分解性の詰め替え可能なプラスチック不使用のパッケージを採用するようになっています。

有名人やインフルエンサーがオーガニックデオドラントを支持し、消費者の認知度や売上を高めることに寄与しています。オンラインプラットフォームやサブスクリプションサービスが提供するアクセスのしやすさも、若い世代にオーガニック製品を普及させるのに役立っています。欧州連合（EU）などの地域で化学品が禁止されるなどの規制の支援も、各企業がより安全な認証オーガニック製品を調製するよう後押しし、市場の拡大を後押ししています。重曹不使用、プロバイオティクス、マグネシウム入りデオドラントなどの製品のイノベーションによって性能が向上し、天然デオドラントは従来のデオドラントより効果が劣るという過去の不安は払拭されました。

例えば2023年10月、Salt of the Earth Cosmetics Inc.は、限定版のSpiced Gingerbread Deodorant Sprayを発売しました。このデオドラントは消費者の気分をフレッシュに保ち、ジンジャーブレッドの甘くスパイシーで心地よい香りがします。小売流通チャネルの拡大も、オーガニックデオドラントの主流化に大きく寄与しています。将来的には、オーガニックメンズグルーミング製品、皮膚科医推奨ブランド、地元で作られた手作りデオドラント製品への需要の増加といった動向が、業界をポジティブに形成していくとみられます。

当レポートでは、世界のオーガニックデオドラント市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢などを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国関税の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

  • 回答者の人口統計
  • ブランド認知度
  • 購入決定において考慮される要素
  • 購入後に直面する課題
  • 優先される流通チャネル
  • 購入頻度

第6章 世界のオーガニックデオドラント市場の見通し（2018年～2032年）

  • 市場規模の分析と予測
    • 金額
  • 市場シェアの分析と予測
    • 製品タイプ別
      • スプレーデオドラント
      • スティック/ロールオンデオドラント
      • バーム/クリームデオドラント
    • エンドユーザー別
      • 男性
      • 女性
      • その他
    • 価格帯別
      • マス
      • プレミアム
    • 流通チャネル別
      • スーパーマーケット/ハイパーマーケット
      • 薬局・ドラッグストア
      • デパート
      • オンライン
      • その他
    • 地域別
      • 北米
      • 欧州
      • アジア太平洋
      • 南米
      • 中東・アフリカ
    • 市場シェア分析：企業別（上位5社とその他）（金額）（2024年）
  • 市場マップ分析（2024年）
    • 製品タイプ別
    • エンドユーザー別
    • 価格帯別
    • 流通チャネル別
    • 地域別

第7章 北米のオーガニックデオドラント市場の見通し（2018年～2032年）

  • 市場規模の分析と予測
    • 金額
  • 市場シェアの分析と予測
    • 製品タイプ別
      • スプレーデオドラント
      • スティック/ロールオンデオドラント
      • バーム/クリームデオドラント
    • エンドユーザー別
      • 男性
      • 女性
      • その他
    • 価格帯別
      • マス
      • プレミアム
    • 流通チャネル別
      • スーパーマーケット/ハイパーマーケット
      • 薬局・ドラッグストア
      • デパート
      • オンライン
      • その他
    • シェア：国別
      • 米国
      • カナダ
      • メキシコ
  • 各国の市場の評価
    • 米国のオーガニックデオドラント市場の見通し（2018年～2032年）
      • 市場規模の分析と予測
      • 市場シェアの分析と予測
    • カナダ
    • メキシコ

第8章 欧州のオーガニックデオドラント市場の見通し（2018年～2032年）

  • ドイツ
  • フランス
  • イタリア
  • 英国
  • ロシア
  • オランダ
  • スペイン
  • ポーランド

第9章 アジア太平洋のオーガニックデオドラント市場の見通し（2018年～2032年）

  • インド
  • 中国
  • 日本
  • オーストラリア
  • ベトナム
  • 韓国
  • インドネシア
  • フィリピン

第10章 南米のオーガニックデオドラント市場の見通し（2018年～2032年）

  • ブラジル
  • アルゼンチン

第11章 中東・アフリカのオーガニックデオドラント市場の見通し（2018年～2032年）

  • サウジアラビア
  • アラブ首長国連邦
  • 南アフリカ

第12章 需給分析

第13章 バリューチェーン分析

第14章 ポーターのファイブフォース分析

第15章 PESTLE分析

第16章 価格分析

第17章 市場力学

  • 市場促進要因
  • 市場の課題

第18章 消費者購買行動分析

第19章 市場動向と発展

第20章 ケーススタディ

第21章 競合情勢

  • マーケットリーダー上位5社の競合マトリクス
  • 上位5社のSWOT分析
  • 主要企業上位10社の情勢
    • The Procter & Gamble Company (Native)
    • Unilever PLC
    • Ursa Major
    • Salt & Stone
    • The Natural Deodorant Co.
    • Bubble & Bee Organic
    • The Laverana Digital GmbH & Co. KG
    • Green People
    • Dala Beauty, LLC (Lavanila)
    • Neal's Yard (Natural Remedies) Limited

第22章 戦略的提言

第23章 調査会社について・免責事項

図表

List of Tables

  • Table 1. Competition Matrix of Top 5 Market Leaders
  • Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. Global Organic Deodorant Market, By Value, In USD Million, 2018-2032F
  • Figure 2. Global Organic Deodorant Market Share (%), By Product Type, 2018-2032F
  • Figure 3. Global Organic Deodorant Market Share (%), By End User, 2018-2032F
  • Figure 4. Global Organic Deodorant Market Share (%), By Price Range, 2018-2032F
  • Figure 5. Global Organic Deodorant Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 6. Global Organic Deodorant Market Share (%), By Region, 2018-2032F
  • Figure 7. North America Organic Deodorant Market, By Value, In USD Million, 2018-2032F
  • Figure 8. North America Organic Deodorant Market Share (%), By Product Type, 2018-2032F
  • Figure 9. North America Organic Deodorant Market Share (%), By End User, 2018-2032F
  • Figure 10. North America Organic Deodorant Market Share (%), By Price Range, 2018-2032F
  • Figure 11. North America Organic Deodorant Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 12. North America Organic Deodorant Market Share (%), By Country, 2018-2032F
  • Figure 13. United States Organic Deodorant Market, By Value, In USD Million, 2018-2032F
  • Figure 14. United States Organic Deodorant Market Share (%), By Product Type, 2018-2032F
  • Figure 15. United States Organic Deodorant Market Share (%), By End User, 2018-2032F
  • Figure 16. United States Organic Deodorant Market Share (%), By Price Range, 2018-2032F
  • Figure 17. United States Organic Deodorant Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 18. Canada Organic Deodorant Market, By Value, In USD Million, 2018-2032F
  • Figure 19. Canada Organic Deodorant Market Share (%), By Product Type, 2018-2032F
  • Figure 20. Canada Organic Deodorant Market Share (%), By End User, 2018-2032F
  • Figure 21. Canada Organic Deodorant Market Share (%), By Price Range, 2018-2032F
  • Figure 22. Canada Organic Deodorant Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 23. Mexico Organic Deodorant Market, By Value, In USD Million, 2018-2032F
  • Figure 24. Mexico Organic Deodorant Market Share (%), By Product Type, 2018-2032F
  • Figure 25. Mexico Organic Deodorant Market Share (%), By End User, 2018-2032F
  • Figure 26. Mexico Organic Deodorant Market Share (%), By Price Range, 2018-2032F
  • Figure 27. Mexico Organic Deodorant Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 28. Europe Organic Deodorant Market, By Value, In USD Million, 2018-2032F
  • Figure 29. Europe Organic Deodorant Market Share (%), By Product Type, 2018-2032F
  • Figure 30. Europe Organic Deodorant Market Share (%), By End User, 2018-2032F
  • Figure 31. Europe Organic Deodorant Market Share (%), By Price Range, 2018-2032F
  • Figure 32. Europe Organic Deodorant Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 33. Europe Organic Deodorant Market Share (%), By Country, 2018-2032F
  • Figure 34. Germany Organic Deodorant Market, By Value, In USD Million, 2018-2032F
  • Figure 35. Germany Organic Deodorant Market Share (%), By Product Type, 2018-2032F
  • Figure 36. Germany Organic Deodorant Market Share (%), By End User, 2018-2032F
  • Figure 37. Germany Organic Deodorant Market Share (%), By Price Range, 2018-2032F
  • Figure 38. Germany Organic Deodorant Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 39. France Organic Deodorant Market, By Value, In USD Million, 2018-2032F
  • Figure 40. France Organic Deodorant Market Share (%), By Product Type, 2018-2032F
  • Figure 41. France Organic Deodorant Market Share (%), By End User, 2018-2032F
  • Figure 42. France Organic Deodorant Market Share (%), By Price Range, 2018-2032F
  • Figure 43. France Organic Deodorant Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 44. Italy Organic Deodorant Market, By Value, In USD Million, 2018-2032F
  • Figure 45. Italy Organic Deodorant Market Share (%), By Product Type, 2018-2032F
  • Figure 46. Italy Organic Deodorant Market Share (%), By End User, 2018-2032F
  • Figure 47. Italy Organic Deodorant Market Share (%), By Price Range, 2018-2032F
  • Figure 48. Italy Organic Deodorant Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 49. United Kingdom Organic Deodorant Market, By Value, In USD Million, 2018-2032F
  • Figure 50. United Kingdom Organic Deodorant Market Share (%), By Product Type, 2018-2032F
  • Figure 51. United Kingdom Organic Deodorant Market Share (%), By End User, 2018-2032F
  • Figure 52. United Kingdom Organic Deodorant Market Share (%), By Price Range, 2018-2032F
  • Figure 53. United Kingdom Organic Deodorant Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 54. Russia Organic Deodorant Market, By Value, In USD Million, 2018-2032F
  • Figure 55. Russia Organic Deodorant Market Share (%), By Product Type, 2018-2032F
  • Figure 56. Russia Organic Deodorant Market Share (%), By End User, 2018-2032F
  • Figure 57. Russia Organic Deodorant Market Share (%), By Price Range, 2018-2032F
  • Figure 58. Russia Organic Deodorant Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 59. Netherlands Organic Deodorant Market, By Value, In USD Million, 2018-2032F
  • Figure 60. Netherlands Organic Deodorant Market Share (%), By Product Type, 2018-2032F
  • Figure 61. Netherlands Organic Deodorant Market Share (%), By End User, 2018-2032F
  • Figure 62. Netherlands Organic Deodorant Market Share (%), By Price Range, 2018-2032F
  • Figure 63. Netherlands Organic Deodorant Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 64. Spain Organic Deodorant Market, By Value, In USD Million, 2018-2032F
  • Figure 65. Spain Organic Deodorant Market Share (%), By Product Type, 2018-2032F
  • Figure 66. Spain Organic Deodorant Market Share (%), By End User, 2018-2032F
  • Figure 67. Spain Organic Deodorant Market Share (%), By Price Range, 2018-2032F
  • Figure 68. Spain Organic Deodorant Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 69. Turkey Organic Deodorant Market, By Value, In USD Million, 2018-2032F
  • Figure 70. Turkey Organic Deodorant Market Share (%), By Product Type, 2018-2032F
  • Figure 71. Turkey Organic Deodorant Market Share (%), By End User, 2018-2032F
  • Figure 72. Turkey Organic Deodorant Market Share (%), By Price Range, 2018-2032F
  • Figure 73. Turkey Organic Deodorant Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 74. Poland Organic Deodorant Market, By Value, In USD Million, 2018-2032F
  • Figure 75. Poland Organic Deodorant Market Share (%), By Product Type, 2018-2032F
  • Figure 76. Poland Organic Deodorant Market Share (%), By End User, 2018-2032F
  • Figure 77. Poland Organic Deodorant Market Share (%), By Price Range, 2018-2032F
  • Figure 78. Poland Organic Deodorant Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 79. South America Organic Deodorant Market, By Value, In USD Million, 2018-2032F
  • Figure 80. South America Organic Deodorant Market Share (%), By Product Type, 2018-2032F
  • Figure 81. South America Organic Deodorant Market Share (%), By End User, 2018-2032F
  • Figure 82. South America Organic Deodorant Market Share (%), By Price Range, 2018-2032F
  • Figure 83. South America Organic Deodorant Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 84. South America Organic Deodorant Market Share (%), By Country, 2018-2032F
  • Figure 85. Brazil Organic Deodorant Market, By Value, In USD Million, 2018-2032F
  • Figure 86. Brazil Organic Deodorant Market Share (%), By Product Type, 2018-2032F
  • Figure 87. Brazil Organic Deodorant Market Share (%), By End User, 2018-2032F
  • Figure 88. Brazil Organic Deodorant Market Share (%), By Price Range, 2018-2032F
  • Figure 89. Brazil Organic Deodorant Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 90. Argentina Organic Deodorant Market, By Value, In USD Million, 2018-2032F
  • Figure 91. Argentina Organic Deodorant Market Share (%), By Product Type, 2018-2032F
  • Figure 92. Argentina Organic Deodorant Market Share (%), By End User, 2018-2032F
  • Figure 93. Argentina Organic Deodorant Market Share (%), By Price Range, 2018-2032F
  • Figure 94. Argentina Organic Deodorant Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 95. Asia-Pacific Organic Deodorant Market, By Value, In USD Million, 2018-2032F
  • Figure 96. Asia-Pacific Organic Deodorant Market Share (%), By Product Type, 2018-2032F
  • Figure 97. Asia-Pacific Organic Deodorant Market Share (%), By End User, 2018-2032F
  • Figure 98. Asia-Pacific Organic Deodorant Market Share (%), By Price Range, 2018-2032F
  • Figure 99. Asia-Pacific Organic Deodorant Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 100. Asia-Pacific Organic Deodorant Market Share (%), By Country, 2018-2032F
  • Figure 101. India Organic Deodorant Market, By Value, In USD Million, 2018-2032F
  • Figure 102. India Organic Deodorant Market Share (%), By Product Type, 2018-2032F
  • Figure 103. India Organic Deodorant Market Share (%), By End User, 2018-2032F
  • Figure 104. India Organic Deodorant Market Share (%), By Price Range, 2018-2032F
  • Figure 105. India Organic Deodorant Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 106. China Organic Deodorant Market, By Value, In USD Million, 2018-2032F
  • Figure 107. China Organic Deodorant Market Share (%), By Product Type, 2018-2032F
  • Figure 108. China Organic Deodorant Market Share (%), By End User, 2018-2032F
  • Figure 109. China Organic Deodorant Market Share (%), By Price Range, 2018-2032F
  • Figure 110. China Organic Deodorant Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 111. Japan Organic Deodorant Market, By Value, In USD Million, 2018-2032F
  • Figure 112. Japan Organic Deodorant Market Share (%), By Product Type, 2018-2032F
  • Figure 113. Japan Organic Deodorant Market Share (%), By End User, 2018-2032F
  • Figure 114. Japan Organic Deodorant Market Share (%), By Price Range, 2018-2032F
  • Figure 115. Japan Organic Deodorant Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 116. Australia Organic Deodorant Market, By Value, In USD Million, 2018-2032F
  • Figure 117. Australia Organic Deodorant Market Share (%), By Product Type, 2018-2032F
  • Figure 118. Australia Organic Deodorant Market Share (%), By End User, 2018-2032F
  • Figure 119. Australia Organic Deodorant Market Share (%), By Price Range, 2018-2032F
  • Figure 120. Australia Organic Deodorant Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 121. Vietnam Organic Deodorant Market, By Value, In USD Million, 2018-2032F
  • Figure 122. Vietnam Organic Deodorant Market Share (%), By Product Type, 2018-2032F
  • Figure 123. Vietnam Organic Deodorant Market Share (%), By End User, 2018-2032F
  • Figure 124. Vietnam Organic Deodorant Market Share (%), By Price Range, 2018-2032F
  • Figure 125. Vietnam Organic Deodorant Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 126. South Korea Organic Deodorant Market, By Value, In USD Million, 2018-2032F
  • Figure 127. South Korea Organic Deodorant Market Share (%), By Product Type, 2018-2032F
  • Figure 128. South Korea Organic Deodorant Market Share (%), By End User, 2018-2032F
  • Figure 129. South Korea Organic Deodorant Market Share (%), By Price Range, 2018-2032F
  • Figure 130. South Korea Organic Deodorant Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 131. Indonesia Organic Deodorant Market, By Value, In USD Million, 2018-2032F
  • Figure 132. Indonesia Organic Deodorant Market Share (%), By Product Type, 2018-2032F
  • Figure 133. Indonesia Organic Deodorant Market Share (%), By End User, 2018-2032F
  • Figure 134. Indonesia Organic Deodorant Market Share (%), By Price Range, 2018-2032F
  • Figure 135. Indonesia Organic Deodorant Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 136. Philippines Organic Deodorant Market, By Value, In USD Million, 2018-2032F
  • Figure 137. Philippines Organic Deodorant Market Share (%), By Product Type, 2018-2032F
  • Figure 138. Philippines Organic Deodorant Market Share (%), By End User, 2018-2032F
  • Figure 139. Philippines Organic Deodorant Market Share (%), By Price Range, 2018-2032F
  • Figure 140. Philippines Organic Deodorant Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 141. Middle East & Africa Organic Deodorant Market, By Value, In USD Million, 2018-2032F
  • Figure 142. Middle East & Africa Organic Deodorant Market Share (%), By Product Type, 2018-2032F
  • Figure 143. Middle East & Africa Organic Deodorant Market Share (%), By End User, 2018-2032F
  • Figure 144. Middle East & Africa Organic Deodorant Market Share (%), By Price Range, 2018-2032F
  • Figure 145. Middle East & Africa Organic Deodorant Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 146. Middle East & Africa Organic Deodorant Market Share (%), By Country, 2018-2032F
  • Figure 147. Saudi Arabia Organic Deodorant Market, By Value, In USD Million, 2018-2032F
  • Figure 148. Saudi Arabia Organic Deodorant Market Share (%), By Product Type, 2018-2032F
  • Figure 149. Saudi Arabia Organic Deodorant Market Share (%), By End User, 2018-2032F
  • Figure 150. Saudi Arabia Organic Deodorant Market Share (%), By Price Range, 2018-2032F
  • Figure 151. Saudi Arabia Organic Deodorant Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 152. UAE Organic Deodorant Market, By Value, In USD Million, 2018-2032F
  • Figure 153. UAE Organic Deodorant Market Share (%), By Product Type, 2018-2032F
  • Figure 154. UAE Organic Deodorant Market Share (%), By End User, 2018-2032F
  • Figure 155. UAE Organic Deodorant Market Share (%), By Price Range, 2018-2032F
  • Figure 156. UAE Organic Deodorant Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 157. South Africa Organic Deodorant Market, By Value, In USD Million, 2018-2032F
  • Figure 158. South Africa Organic Deodorant Market Share (%), By Product Type, 2018-2032F
  • Figure 159. South Africa Organic Deodorant Market Share (%), By End User, 2018-2032F
  • Figure 160. South Africa Organic Deodorant Market Share (%), By Price Range, 2018-2032F
  • Figure 161. South Africa Organic Deodorant Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 162. By Product Type Map-Market Size (USD Million) & Growth Rate (%), 2024
  • Figure 163. By End User Map-Market Size (USD Million) & Growth Rate (%), 2024
  • Figure 164. By Price Range Map-Market Size (USD Million) & Growth Rate (%), 2024
  • Figure 165. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), 2024
  • Figure 166. By Region Map-Market Size (USD Million) & Growth Rate (%), 2024
目次
Product Code: MX13231

Global organic deodorant market is projected to witness a CAGR of 12.83% during the forecast period 2025-2032, growing from USD 145.48 million in 2024 to USD 381.12 million in 2032F, owing to rising consumer awareness of health, wellness, and sustainability. One of the primary drivers is the increasing demand for clean beauty products, as consumers become more aware of the potential risks associated with conventional deodorants containing chemicals and synthetic fragrances. Many people are switching to natural alternatives due to concerns about skin irritation, allergies, and long-term health effects, even though scientific evidence remains inconclusive. Additionally, the rise of the sustainability movement has fueled demand for eco-friendly products, leading brands to adopt biodegradable, refillable, or plastic-free packaging to appeal to environmentally conscious shoppers.

Another significant contributor is the role of digital marketing and social media, where celebrities and influencers endorse organic deodorants, contributing to raising consumer awareness and sales. The ease of access provided by online platforms and subscription services has also been instrumental in popularizing these products among younger generations. Some regulatory support, such as prohibitions on chemicals in areas such as the European Union, also fuels market expansion by pushing companies to formulate safer, certified organic versions. Product innovations such as baking soda-free, probiotic, and magnesium-infused deodorants have enhanced performance, undoing historical worries that natural deodorants were less effective than traditional deodorants.

For instance, in October 2023, Salt of the Earth Cosmetics Inc. launched Limited Edition Spiced Gingerbread Deodorant Spray. The deodorant keeps consumers feeling fresh and has the sweet, spicy, and comforting scent of gingerbread. The growth of retail channels of distribution has also contributed significantly to making organic deodorants mainstream. In the future, trends such as the growing demand for organic men's grooming products, dermatologist-endorsed brands, and locally made artisanal deodorants are likely to mold the industry positively.

Health and Wellness Trends Drive the Global Organic Deodorant Market

The global organic deodorant market is growing strongly, driven mainly by growing consumer interest in health and wellbeing. As consumers become more aware of the possible dangers posed by traditional deodorants such as aluminium compounds, parabens, and synthetic scents, more are opting for natural deodorants. Though not conclusively proven, concerns over skin irritation, hormonal disruption, and potential long-term health effects have driven many consumers toward safer, chemical-free alternatives. This transition follows the larger clean beauty trend, which prioritizes transparency, natural ingredients, and overall well-being. Also, increasing instances of skin sensitivities and allergies have further fueled demand for sensitive, botanical-based formulas. Organic deodorants, frequently laced with calming ingredients such as coconut oil, shea butter, and essential oils, appeal to consumers looking for both effectiveness and skin-friendly solutions. For instance, in May 2024, Unilever PLC rolled out New Dove VitaminCare+ aluminium-free deodorant enriched with vitamin B3 (aka niacinamide), which works with skin to help it protect from odour. As wellness trends continue to influence shopping habits, the organic deodorant market stands to experience prolonged growth fueled by a market that prioritizes safety, sustainability, and individual overall health.

Sustainability and Eco-Conscious Consumerism Drive the Global Organic Deodorant Market

The global market for organic deodorants is growing exponentially as consumers increasingly value the environment and sustainability in their buying choices. Increased awareness of plastic pollution and the environmental footprint of personal care products has contributed to a rush in demand for deodorants packaged in a way that is environmentally friendly, i.e., biodegradable containers, refillable packaging, and compostable material. Brands highlighting zero-waste operations and carbon-neutral manufacturing processes are increasing in popularity among eco-aware consumers. In addition to packaging, consumers are looking for products that contain ethically produced, natural ingredients, which support their environmental responsibility values. The use of non-synthetic chemicals and the desire for organic, botanical formulations exemplify a larger sustainability trend in consumption. Certifications such as USDA Organic, Ecocert, and Fair Trade also reinforce these decisions, reinforcing confidence and loyalty. As sustainability and green consumerism grow, organic deodorant demand is surging rapidly, led by consumers who prioritize sustainability as an absolute. For instance, in September 2022, Unilever PLC rolled out its new certified natural aerosol deodorant brand, Schmidt's, with its very first campaign in Australia and New Zealand, crafted by the independent creative agency Emotive. This is the brand's ozone-friendly aerosol product. This trend is transforming the industry, compelling brands to rethink product development and sustainability commitments to keep up with the needs of an eco-minded consumer base.

Spray Deodorants Dominant the Market Growth for Organic Deodorant

Spray deodorants hold the largest market share in the global market owing to a rise in disposable income, the launch of new organic spray deodorants, and an increasing focus on personal hygiene. Consumers are attracted by the convenience of sprays, ease of fast application, and lightness, which makes them highly desirable for active lifestyles. Spray versions have the advantage over conventional stick or cream formats by providing consistent coverage and freshness in the application, raising user experience, an essential driver of their growing popularity. Companies are now experimenting with plant-based formulas, blends of essential oils, and alcohol-free bases to satisfy sensitive skin and still be effective. With convenience, performance, and environmentally friendly appeal, spray deodorants are well-poised to spearhead market growth, pulling in new and current users of organic products. This tendency reflects the larger industry shift toward flexible, user-focused, and earth-friendly solutions.

For instance, in February 2022, Schmidt, a subsidiary of Unilever United States, Inc., unveiled its first-ever Natural Deodorant Spray. The deodorant features an ozone-friendly nitrogen propellant and is formulated with powerful odor-fighting ingredients and unique essential oils that keep consumers smelling fresh for up to 48 hours.

North America Leads in the Global Organic Deodorant Market

North America dominates the global market for organic deodorant due to increased consciousness regarding health, a strong clean beauty movement, and extensive consumer affinity toward natural care products. The United States and Canada lead the highest market share in the North America organic deodorant market, powered by the growing realization of the potential dangers related to traditional deodorants containing aluminum, parabens, and man-made chemicals. Consumers here are looking for safer, plant-based options, driving the need for natural and organic deodorants. In addition, there is a well-established clean beauty movement in the region with strong support from powerful brands, celebrities, and wellness enthusiasts who advocate the use of toxin-free products. Further, the growth of e-commerce and direct-to-consumer (DTC) brands has intensified market growth, with organizations using online platforms for educating and engaging consumers. Product formulation innovation in the form of baking soda-free, probiotic-enriched, and long-lasting natural deodorants further reinforces the regional market dominance. With a growing need for health-oriented and eco-friendly products from consumers, North America is likely to continue its top position in the global organic deodorant market.

For instance, in April 2024, Tom's of Maine, Inc., an American-based company and a subsidiary of Colgate-Palmolive Company, launched a new deodorant line offering 6 scents sourced naturally, encouraging consumers to smell good.

Impact of the U.S. Tariff on Global Organic Deodorant Market

The imposition of U.S. tariffs on imported goods, including personal care products and raw materials, has had a mixed impact on the global organic deodorant market.

While domestic manufacturers benefit from reduced foreign competition, international brands and ingredient suppliers face higher costs and supply chain disruptions

Many organic deodorant brands rely on imported natural ingredients (e.g., coconut oil, shea butter, essential oils) from regions such as Asia, Africa, and Latin America. Tariffs on these inputs raise manufacturing expenses, forcing brands to either absorb costs or increase retail prices, potentially slowing market growth.

Key Players Landscape and Outlook

The global organic deodorant market is witnessing rapid expansion, driven by increasing consumer awareness of the health risks associated with synthetic ingredients in conventional deodorants and a growing preference for natural, chemical-free alternatives. This shift is fueled by rising health consciousness, the clean beauty movement, and a strong desire for sustainable and eco-friendly lifestyles. Consumers are seeking products made from plant-based ingredients such as essential oils, baking soda, and activated charcoal, which are perceived as safer and more skin-friendly. The market is also being propelled by the influence of social media and beauty influencers, as well as the expanding availability of organic deodorants through online retail channels, making these products more accessible to a wider audience. Major players in the organic deodorant market are focusing on innovation in both formulation and sustainable packaging to meet evolving consumer preferences. Overall, the organic deodorant market is expected to maintain strong growth, with continued innovation, expansion in emerging markets, and a focus on sustainability and transparency are expected to further propel the market in the coming years.

For instance, in April 2022, Salt of the Earth Cosmetics Inc. launched two new deodorant balms, Neroli & Orange Blossom and Ocean & Coconut, for improved sustainability, with plastic-free, lightweight, recyclable packaging. The balms are Sodium bicarbonate-free and formulated for sensitive skin.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

  • 5.1. Respondent Demographics
  • 5.2. Brand Awareness
  • 5.3. Factors Considered in Purchase Decisions
  • 5.4. Challenges Faced Post Purchase
  • 5.5. Preferred Distribution Channel
  • 5.6. Frequency of Purchase

6. Global Organic Deodorant Market Outlook, 2018-2032F

  • 6.1. Market Size Analysis & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share Analysis & Forecast
    • 6.2.1. By Product Type
      • 6.2.1.1. Spray Deodorants
      • 6.2.1.2. Stick/Roll-On Deodorants
      • 6.2.1.3. Balm/Cream Deodorants
    • 6.2.2. By End-user
      • 6.2.2.1. Men
      • 6.2.2.2. Women
      • 6.2.2.3. Others
    • 6.2.3. By Price Range
      • 6.2.3.1. Mass
      • 6.2.3.2. Premium
    • 6.2.4. By Distribution Channel
      • 6.2.4.1. Supermarkets/Hypermarkets
      • 6.2.4.2. Pharmacy & Drug Stores
      • 6.2.4.3. Departmental Stores
      • 6.2.4.4. Online
      • 6.2.4.5. Others
    • 6.2.5. By Region
      • 6.2.5.1. North America
      • 6.2.5.2. Europe
      • 6.2.5.3. Asia-Pacific
      • 6.2.5.4. South America
      • 6.2.5.5. Middle East and Africa
    • 6.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
  • 6.3. Market Map Analysis, 2024
    • 6.3.1. By Product Type
    • 6.3.2. By End-user
    • 6.3.3. By Price Range
    • 6.3.4. By Distribution Channel
    • 6.3.5. By Region

7. North America Organic Deodorant Market Outlook, 2018-2032F

  • 7.1. Market Size Analysis & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share Analysis & Forecast
    • 7.2.1. By Product Type
      • 7.2.1.1. Spray Deodorants
      • 7.2.1.2. Stick/Roll-On Deodorants
      • 7.2.1.3. Balm/Cream Deodorants
    • 7.2.2. By End-user
      • 7.2.2.1. Men
      • 7.2.2.2. Women
      • 7.2.2.3. Others
    • 7.2.3. By Price Range
      • 7.2.3.1. Mass
      • 7.2.3.2. Premium
    • 7.2.4. By Distribution Channel
      • 7.2.4.1. Supermarkets/Hypermarkets
      • 7.2.4.2. Pharmacy & Drug Stores
      • 7.2.4.3. Departmental Stores
      • 7.2.4.4. Online
      • 7.2.4.5. Others
    • 7.2.5. By Country Share
      • 7.2.5.1. United States
      • 7.2.5.2. Canada
      • 7.2.5.3. Mexico
  • 7.3. Country Market Assessment
    • 7.3.1. United States Organic Deodorant Market Outlook, 2018-2032F*
      • 7.3.1.1. Market Size Analysis & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share Analysis & Forecast
        • 7.3.1.2.1. By Product Type
          • 7.3.1.2.1.1. Spray Deodorants
          • 7.3.1.2.1.2. Stick/Roll-On Deodorants
          • 7.3.1.2.1.3. Balm/Cream Deodorants
        • 7.3.1.2.2. By End-user
          • 7.3.1.2.2.1. Men
          • 7.3.1.2.2.2. Women
          • 7.3.1.2.2.3. Others
        • 7.3.1.2.3. By Price Range
          • 7.3.1.2.3.1. Mass
          • 7.3.1.2.3.2. Premium
        • 7.3.1.2.4. By Distribution Channel
          • 7.3.1.2.4.1. Supermarkets/Hypermarkets
          • 7.3.1.2.4.2. Pharmacy & Drug Stores
          • 7.3.1.2.4.3. Departmental Stores
          • 7.3.1.2.4.4. Online
          • 7.3.1.2.4.5. Others
    • 7.3.2. Canada
    • 7.3.3. Mexico

All segments will be provided for all regions and countries covered

8. Europe Organic Deodorant Market Outlook, 2018-2032F

  • 8.1. Germany
  • 8.2. France
  • 8.3. Italy
  • 8.4. United Kingdom
  • 8.5. Russia
  • 8.6. Netherlands
  • 8.7. Spain
  • 8.8. Poland

9. Asia-Pacific Organic Deodorant Market Outlook, 2018-2032F

  • 9.1. India
  • 9.2. China
  • 9.3. Japan
  • 9.4. Australia
  • 9.5. Vietnam
  • 9.6. South Korea
  • 9.7. Indonesia
  • 9.8. Philippines

10. South America Organic Deodorant Market Outlook, 2018-2032F

  • 10.1. Brazil
  • 10.2. Argentina

11. Middle East and Africa Organic Deodorant Market Outlook, 2018-2032F

  • 11.1. Saudi Arabia
  • 11.2. UAE
  • 11.3. South Africa

12. Demand Supply Analysis

13. Value Chain Analysis

14. Porter's Five Forces Analysis

15. PESTLE Analysis

16. Pricing Analysis

17. Market Dynamics

  • 17.1. Market Drivers
  • 17.2. Market Challenges

18. Consumer Buying Behavior Analysis

19. Market Trends and Developments

20. Case Studies

21. Competitive Landscape

  • 21.1. Competition Matrix of Top 5 Market Leaders
  • 21.2. SWOT Analysis for Top 5 Players
  • 21.3. Key Players Landscape for Top 10 Market Players
    • 21.3.1. The Procter & Gamble Company (Native)
      • 21.3.1.1. Company Details
      • 21.3.1.2. Key Management Personnel
      • 21.3.1.3. Key Products Offered
      • 21.3.1.4. Key Financials (As Reported)
      • 21.3.1.5. Key Market Focus and Geographical Presence
      • 21.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
    • 21.3.2. Unilever PLC
    • 21.3.3. Ursa Major
    • 21.3.4. Salt & Stone
    • 21.3.5. The Natural Deodorant Co.
    • 21.3.6. Bubble & Bee Organic
    • 21.3.7. The Laverana Digital GmbH & Co. KG
    • 21.3.8. Green People
    • 21.3.9. Dala Beauty, LLC (Lavanila)
    • 21.3.10. Neal's Yard (Natural Remedies) Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

22. Strategic Recommendations

23. About Us and Disclaimer