消臭剤の市場規模、シェア、成長分析：製品タイプ別、包装材料別、流通チャネル別、エンドユーザー別、地域別 - 産業予測 2025～2032年

消臭剤市場規模は2023年に731億5,000万米ドルとなり、予測期間（2025-2032年）のCAGRは5.6%で、2024年の772億5,000万米ドルから2032年には1,194億5,000万米ドルに成長する見通しです。

消臭剤市場は、ノンエアゾール製品へのシフトと、合成成分に対する健康上の懸念から天然成分を好む消費者の増加によって顕著な成長を遂げています。特に屋外で長時間過ごすアクティブな人々の間では、爽やかさが長時間持続することが求められており、体臭に効果的に対処するよう設計されたデオドラント剤の利用を促進しています。さらに、スティックタイプやナチュラル処方の台頭が、このカテゴリーにおける消費者の選択肢を増やしています。香りとパッケージングの革新は、ソーシャルメディアを通じた強力な宣伝活動と相まって、市場拡大の大きなチャンスを生み出しています。製品の内容に関する意識が高まり続けていることから、消臭剤市場は今後数年間で大きく成長するものと思われます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 顧客と購買基準の分析

消臭剤市場規模：製品タイプ別

• 市場概要
• スプレー
• ロールオン
• クリーム
• ジェル
• ワイプ
• スティック
• その他

消臭剤市場規模：包装材料別

• 市場概要
• 金属
• プラスチック
• その他

消臭剤市場規模：流通チャネル別

• 市場概要
• スーパーマーケットとハイパーマーケット
• コンビニエンスストア
• 薬局
• オンラインストア
• その他

消臭剤市場規模：エンドユーザー別

• 市場概要
• 男性
• 女性

消臭剤市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• Unilever PLC（United Kingdom）
• Procter & Gamble Co.（United States）
• Henkel AG & Co. KGaA（Germany）
• Beiersdorf AG（Germany）
• Colgate-Palmolive Company（United States）
• Reckitt Benckiser Group PLC（United Kingdom）
• Church & Dwight Co., Inc.（United States）
• Kao Corporation（Japan）
• Lion Corporation（Japan）
• L'Oreal S.A.（France）
• Avon Products, Inc.（United Kingdom）
• Godrej Consumer Products Limited（India）
• Natura &Co Holding S.A.（Brazil）
• Edgewell Personal Care Company（United States）
• Poliana Industriale SpA（Italy）
• Cosmax, Inc.（South Korea）
• LG Household & Health Care Ltd.（South Korea）
• Amorepacific Corporation（South Korea）

結論と推奨事項

Deodorant Market size was valued at USD 73.15 billion in 2023 and is poised to grow from USD 77.25 billion in 2024 to USD 119.45 billion by 2032, growing at a CAGR of 5.6% during the forecast period (2025-2032).

The deodorant market is experiencing notable growth driven by a shift towards non-aerosol products and an increasing consumer preference for natural ingredients due to health concerns over synthetic components. The active population's demand for long-lasting freshness, particularly among those spending significant time outdoors, is propelling the utilization of deodorants designed to combat body odor effectively. Furthermore, the rise of stick forms and natural formulations is enhancing consumer choices in the category. Innovations in fragrance and packaging, coupled with robust advertising efforts through social media, are creating substantial opportunities for market expansion. As awareness about product content continues to rise, the deodorant market is poised for significant growth in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Deodorant market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Deodorant Market Segments Analysis

Global Deodorant Market is segmented by Product Type, Packaging Material, Distribution Channel, End-User and region. Based on Product Type, the market is segmented into Spray, Roll-On, Creams, Gels, Wipes, Stick and Others. Based on Packaging Material, the market is segmented into Metal, Plastic and Others. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Convenience Stores, Pharmacies, Online Stores and Others. Based on End-User, the market is segmented into Men and Women. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Deodorant Market

The global deodorant market is being significantly propelled by the increasing demand for deodorant products, particularly among younger consumers. This escalation is fueled by the introduction of novel and innovative ingredients, along with the relatively lower cost of deodorants compared to alternative personal care options. High-quality formulations, advancements in technology, and attractive packaging are further enhancing the appeal of these products. Additionally, a heightened awareness of personal grooming practices is contributing to market growth, while rising temperatures and sedentary lifestyles that lead to body odor are also driving demand. Moreover, the popularity of fragrances is particularly soaring among the youth demographic, further solidifying the market's expansion.

Restraints in the Deodorant Market

The deodorant market faces several challenges that hinder its growth, including the presence of unfiltered chemical ingredients that can induce allergic reactions in individuals with sensitive skin. Additionally, the proliferation of counterfeit products in the market creates further complications, undermining consumer trust and safety. Furthermore, the relatively high prices of premium scented deodorants deter budget-conscious buyers from making frequent purchases. Together, these factors contribute to a restrained market environment, limiting the options available to consumers and impacting overall sales within the deodorant industry. Addressing these issues is essential for fostering consumer confidence and driving market expansion.

Market Trends of the Deodorant Market

The deodorant market is witnessing a significant shift toward natural formulations, driven by growing consumer awareness and preference for health-conscious products. This trend reflects a broader societal movement towards sustainability and wellness, leading to increased demand for deodorants infused with botanical ingredients such as cucumber, aloe vera, lemongrass, and green tea. Consumers are increasingly scrutinizing labels and seeking products that align with their values of environmental sustainability and personal health. As a result, brands are reformulating their products to include these natural elements, indicating a robust market trend that emphasizes transparency, ingredient integrity, and the overall well-being of the consumer.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Deodorant Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Spray
• Roll-On
• Creams
• Gels
• Wipes
• Stick
• Others

Global Deodorant Market Size by Packaging Material & CAGR (2025-2032)

• Market Overview
• Metal
• Plastic
• Others

Global Deodorant Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets and Hypermarkets
• Convenience Stores
• Pharmacies
• Online Stores
• Others

Global Deodorant Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Men
• Women

Global Deodorant Market Size & CAGR (2025-2032)

• North America (Product Type, Packaging Material, Distribution Channel, End-User)
  • US
  • Canada
• Europe (Product Type, Packaging Material, Distribution Channel, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Packaging Material, Distribution Channel, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Packaging Material, Distribution Channel, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Packaging Material, Distribution Channel, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Unilever PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble Co. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products, Inc. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godrej Consumer Products Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura &Co Holding S.A. (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edgewell Personal Care Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Poliana Industriale SpA (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cosmax, Inc. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Household & Health Care Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations