オーガニックデオドラントの市場規模、シェア、成長分析、タイプ別、流通チャネル別、エンドユーザー別、地域別 - 産業予測 2025～2032年

オーガニックデオドラントの世界市場規模は2023年に1億2,230万米ドルとなり、2024年の1億4,138万米ドルから2032年には4億5,087万米ドルに成長し、予測期間（2025年～2032年）のCAGRは15.6％で成長する見通しです。

世界のオーガニックデオドラント市場は、従来のデオドラントに含まれる合成成分に関連する健康リスクに対する消費者の意識の高まりにより、大きな成長を遂げています。アルミニウムやパラベンといった潜在的な内分泌かく乱物質に対する懸念が、消費者をより安全で自然な代替品へと向かわせています。ソーシャルメディアのインフルエンサーや医療専門家は化学物質を含まない製品を宣伝しており、ココナッツオイルやエッセンシャルオイルのような天然の抗菌剤を使ったオーガニックデオドラントの需要をさらに押し上げています。アマゾンやウォルマートのような大手企業を含む小売・eコマース・プラットフォームを通じたアクセスの向上は、市場へのリーチを拡大しています。さらに、AIは、おすすめ商品のパーソナライズや成分調達の最適化によって製品イノベーションに革命を起こしており、ベリーグローバルの詰め替え用パッケージのようなイニシアチブは、業界の持続可能性へのシフトを反映しています。このような健康志向の動向と革新的な流通戦略の融合により、市場は力強い成長を遂げ、2032年には1億5,888万米ドルに達すると予測されています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

オーガニックデオドラント市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• ロールオン
• スティック/クリーム
• スプレー

オーガニックデオドラント市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• スーパーマーケット/ハイパーマーケット
• コンビニエンスストア
• オンライン

オーガニックデオドラント市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• 男性
• 女性

オーガニックデオドラント市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• PiperWai（USA）
• AKT London（United Kingdom）
• Salt & Stone（USA）
• Kosas Cosmetics（USA）
• Kopari Beauty（USA）
• Glossier（USA）
• Megababe Beauty（USA）
• Vichy Laboratories（France）
• Necessaire（USA）
• Aesop（Australia）
• EO Products（USA）
• Green Tidings（USA）
• Lavanila Laboratories（USA）
• Schmidt's Deodorant Company, LLC（USA）
• North Coast Organics（USA）
• Laverana GmbH & Co. KG（Germany）
• Bubble and Bee Organic（USA）

結論と提言

Global Organic Deodorant Market size was valued at USD 122.3 million in 2023 and is poised to grow from USD 141.38 million in 2024 to USD 450.87 million by 2032, growing at a CAGR of 15.6% during the forecast period (2025-2032).

The global organic deodorant market is experiencing significant growth due to rising consumer awareness of the health risks linked to synthetic ingredients in traditional deodorants. Concerns over the potential endocrine disruptors, such as aluminum and parabens, are driving consumers toward safer, natural alternatives. Social media influencers and health professionals are promoting chemical-free products, further boosting the demand for organic deodorants made with natural antibacterial agents like coconut oil and essential oils. Enhanced accessibility through retail and e-commerce platforms, including major players like Amazon and Walmart, is expanding market reach. Additionally, AI is revolutionizing product innovation by personalizing recommendations and optimizing ingredient sourcing, while initiatives like refillable packaging from Berry Global reflect the industry's shift toward sustainability. This convergence of health-conscious trends and innovative distribution strategies positions the market for robust growth, projected to reach USD 158.88 million by 2032.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Organic Deodorant market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Organic Deodorant Market Segments Analysis

Global Organic Deodorant Market is segmented by Type, Distribution Channel, EndUserand region. Based on Type, the market is segmented into Roll Ons, Sticks/Creams and Sprays. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores and Online. Based on End User, the market is segmented into Men and Women. Based on region, the market is segmented into North America, Europe, Asia Pacific, LatinAmericaand Middle East & Africa.

Driver of the Global Organic Deodorant Market

A key factor propelling the expansion of the global organic deodorant market is the rising consumer inclination towards natural and non-toxic alternatives. As people become more aware of the potential dangers associated with harmful ingredients such as parabens and aluminum found in conventional deodorants, there is a noticeable shift towards organic options. This trend is driven by the demand for safer, sustainable personal care products that resonate with their health-conscious choices and values. Consequently, consumers are prioritizing organic deodorants that reflect their commitment to both their well-being and environmental sustainability, thereby significantly boosting market growth.

Restraints in the Global Organic Deodorant Market

The global organic deodorant market faces a significant restraint due to limited consumer awareness regarding the advantages of using organic products. A considerable number of individuals remain uninformed about the harmful chemicals present in conventional deodorants and are also unaware of the efficacy of organic alternatives. This lack of understanding leads to slower adoption rates among potential customers. To address this challenge and enhance market growth, it is essential to implement comprehensive education and awareness campaigns that highlight the benefits and effectiveness of organic deodorants, thereby encouraging consumers to make informed choices.

Market Trends of the Global Organic Deodorant Market

The global organic deodorant market is increasingly driven by the rise of eco-friendly packaging, reflecting a broader consumer shift towards sustainability. Brands are now prioritizing refillable, biodegradable, and recyclable packaging solutions in response to an escalating demand for environmentally conscious products. This trend fosters innovation in packaging design as companies strive to enhance their eco-friendly image while maintaining product efficacy. As consumers become more discerning about their environmental impact, the focus on sustainable packaging is reshaping market dynamics, pushing brands to integrate sustainability across all aspects of their offerings, thereby capturing a larger share of the growing organic segment.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Organic Deodorant Market Size by Type & CAGR (2025-2032)

• Market Overview
• Market Overview
• Roll Ons
• Sticks/Creams
• Sprays

Global Organic Deodorant Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Convenience Stores
• Online

Global Organic Deodorant Market Size by End User & CAGR (2025-2032)

• Market Overview
• Men
• Women

Global Organic Deodorant Market Size & CAGR (2025-2032)

• North America (Type, Distribution Channel, End User)
  • US
  • Canada
• Europe (Type, Distribution Channel, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Distribution Channel, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Distribution Channel, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Distribution Channel, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• PiperWai (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AKT London (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salt & Stone (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kosas Cosmetics (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kopari Beauty (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glossier (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Megababe Beauty (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vichy Laboratories (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Necessaire (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aesop (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EO Products (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Green Tidings (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lavanila Laboratories (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Schmidt's Deodorant Company, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• North Coast Organics (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Laverana GmbH & Co. KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bubble and Bee Organic (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations