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市場調査レポート
商品コード
1512104
フルーツワインの世界市場の評価:フルーツタイプ別、ワインタイプ別、アルコール度数別、包装タイプ別、包装サイズ別、原料別、生産別、価格帯別、エンドユーザー別、流通チャネル別、地域別、機会、予測(2017年~2031年)Fruit Wine Market Assessment, By Fruit Type, By Wine Type, By Alcohol Content, By Packaging Type, By Packaging Size, By Source, By Production, By Price Range, By End-user, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
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カスタマイズ可能
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フルーツワインの世界市場の評価:フルーツタイプ別、ワインタイプ別、アルコール度数別、包装タイプ別、包装サイズ別、原料別、生産別、価格帯別、エンドユーザー別、流通チャネル別、地域別、機会、予測(2017年~2031年) |
出版日: 2024年07月11日
発行: Market Xcel - Markets and Data
ページ情報: 英文 228 Pages
納期: 3~5営業日
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世界のフルーツワインの市場規模は、2023年に18億3,800万米ドルと評価され、2031年に35億671万米ドルに達すると予測され、2024年~2031年の予測期間にCAGRで8.41%の成長が見込まれます。ワインはその風味と栄養価の高さにより、もっとも人気のあるアルコール飲料の1つとなっています。International Organization of Vine and Wineは、2022年に世界で2億3,200万ヘクトリットルのワインが消費されたと推定しています。ブドウに加え、生産者はリンゴ、パイナップル、マンゴーなどのさまざまなフルーツからワインを作り、より健康的で自然なアルコール飲料を消費者に提供しています。
フルーツワインの心地よい風味と香りがより多くの顧客を引きつけ、同時に市場の需要を促進しています。市場の需要は、消費者の選好が高アルコール飲料から、アルコール度数が低く健康的なフルーツワインへと移行していることによって促進されています。フルーツワインは、ワイン本来の特質に加え、さまざまなフルーツが持つ楽しい風味と健康上の利点を備えています。世界のフルーツワイン市場を支えている補完的な側面は、多様な味が手に入ることです。
フルーツワインメーカーは、あらゆる食品・飲料カテゴリでオーガニック製品の動向が高まっていることから、オーガニック製品に対する顧客の需要の高まりを満たすため、オーガニックフルーツワインを市場に投入することに注力しています。例えば2024年2月、Ackley Brandsは、高い人気を誇るカリフォルニアのPaso Robles AVAの有機ブドウ畑から生まれた新しいワイン製品群、First Sightを発売しました。2022年産のCabernet Sauvignonと2023年産のSauvignon Blancは、有機栽培に対するSIP(Sustainability in Practice)およびCCOFの認証を取得しています。
幅広いフレーバーが消費者を惹きつける
市場拡大の主な要因は、フルーツワインの幅広いフレーバーの入手可能性です。製品の範囲は、消費者に幅広い風味の選択肢を提供しています。例えば2024年1月、Grandes Vinos Y Vinedos, S.A.が所有するワインブランド、Monasterio de las Vinasは、3種類の新しいアルコールフリーの若いワイン、ガルナッチャのロゼワインと赤ワイン、マカベオの白ワインを発表しました。白ワインはフローラルなアロマを消費者に提供し、ロゼワインと赤ワインはガルナッチャ種の特徴である赤い果実に似た味わいを提供します。
同様に、Oliver Wineryは2024年3月、DreamberryとCosmoberryをリリースしました。これは、実際の果汁やその他の天然のベリーの特徴を重ねた、生き生きとしたベリーの香りのプレミアム甘口ワインを紹介する創造的なワインコレクションです。これらのベリー風味のワインはアルコール度数11%で、Oliverの伝統的な甘口赤ワインをモデルにしており、天然の味を損なわないように注意深く作られています。
伝統的なワインの人気が市場成長を妨げる
ブドウではなくリンゴやイチゴなどのフルーツを原料とするフルーツワインの市場はまだ発展途上ですが、伝統的なブドウワインの市場はかなり強力で確立されており、現在フルーツワイン市場の主な競合の1つとなっています。International Organization of Vine and Wineは、2022年に世界で80.1トンの生ブドウが生産され、平均収穫高は1ヘクタール当たり11トンになると推定しています。市場の拡大は、伝統的なワインを好む顧客の強い選好によって抑制される可能性があります。
ワイン生産者にとっては、フルーツの風味とワインの特徴との複雑なバランスを維持することが、ワイン生産中の大きな問題となる可能性があります。加えて、フルーツワインの生産者は、酸の安定性の保持や糖分の調整など、技術的に困難な問題に直面する可能性があります。
当レポートでは、世界のフルーツワイン市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。
Global fruit wine market was valued at USD 1838 million in 2023, expected to reach USD 3506.71 million in 2031, with a CAGR of 8.41% for the forecast period between 2024 and 2031. The flavor and nutritional qualities of wine makes it one of the most popular alcoholic drinks. The International Organization of Vine and Wine estimated that 232 million hectoliters of wine was consumed globally in 2022. In addition to grapes, producers are creating wines from a variety of fruits, including apples, pineapples, and mangoes, to offer consumer alcoholic beverages that are healthier and more natural.
The fruit wine's pleasant flavor and scent are drawing more customers, simultaneously driving the market demand. The market demand is being driven by a movement in consumer tastes away from high-alcohol beverages and towards fruity wines that are lower in alcohol content and are healthier. Fruit wines have the inherent qualities of wine plus the delightful flavors and health advantages of different fruits. The complementing aspect supporting the worldwide fruit wine market is the availability of diverse tastes.
Fruit wine producers are concentrating on releasing organic fruit wines into the market to satisfy the growing customer demand for organic products, given the growing trend of organic products in every food and beverage category. For instance, in February 2024, Ackley Brands launched First Sight, a new wine line, which is derived from organic vineyards in the highly sought-after Paso Robles AVA in California. The 2022 Cabernet Sauvignon and the 2023 Sauvignon Blanc have earned Sustainability in Practice (SIP) and CCOF certifications for organic farming.
Wide Range of Flavors Attract Consumers
The primary driver of the market expansion is the availability of a great range of flavors in fruit wines. The product ranges offer a wide selection of flavor options for consumers. For instance, in January 2024, Monasterio de las Vinas, a wine brand owned by Grandes Vinos Y Vinedos, S.A., introduced three new alcohol-free young wines, a rose and red wine from Garnacha and a white wine from Macabeo. While the white wine offers floral aromas to the consumers, the rose and red wines offer a taste similar to red fruits, defining feature of the Garnacha variety.
Similarly, in March 2024, Oliver Winery released Dreamberry and Cosmoberry, a creative wine collection showcasing premium sweet wine with vibrant berry notes, layered with actual fruit juice and other natural berry characteristics. These berry-infused wines, which have 11% ABV, are modeled after Oliver's classic Sweet Red wine, which is carefully crafted to preserve the integrity of natural tastes.
Popularity of Traditional Wines Hinder the Market Growth
The market for fruit wines which are made from fruits, such as apples and strawberries rather than grapes, is still in its infancy, but the market for traditional grape wines is quite strong and established and is currently one of the main competitors for the fruit wine market. The International Organization of Vine and Wine estimates that in 2022, 80.1 MT of fresh grapes were produced worldwide, with an average yield of 11 t/ha. The market's expansion may be restrained by customers' strong preference for conventional wine.
For the winemakers, maintaining the intricate balance between fruit flavor and wine characteristics can be a bigger problem during the wine's production. In addition, fruit wine producers may face more difficult issues with technical difficulties including preserving acid stability and adjusting sugar amounts.
Fruit Wine with Alcohol Content Below 10% Gain Momentum
Fruit wine with alcohol content below 10% is experiencing a surge in popularity, aligning with the growing trend towards healthier and more mindful drinking habits. Consumers are increasingly drawn to these low-alcohol options as they offer delightful flavors of various fruits without the high alcohol content traditionally associated with wine.
Health-conscious individuals, in particular, are gravitating towards low-alcohol fruit wines, which are often perceived as a healthier alternative due to their lower calorie content and potential antioxidant benefits from the fruit ingredients. Additionally, these wines are ideal for casual drinking occasions, where consumers can savor the taste without worrying about overconsumption.
The market is benefiting from innovative production techniques that enhance the quality and taste of low-alcohol fruit wines. Increased availability through diverse retail channels, including online platforms, has further propelled their popularity. As a result, low-alcohol fruit wine is carving out a significant niche, meeting the demands of modern consumers seeking balanced, flavorful, and health-conscious beverage options.
For instance, in February 2024, Echo Falls, owned by Accolade Wines, expanded its Fruit Fusion range by introducing kiwi and watermelon flavored wine, with 9% ABV. The product was aimed at attracting younger people and was made available at Booker Wholesale.
Asia-Pacific Holds the Dominant Share
The market for fruit wines worldwide is dominated by Asia-Pacific due to the region's high level of acceptability for these wines. Customers are gravitating for lower alcohol content, healthier alcoholic beverages as a result of growing health consciousness. The region's growing export and import potential from nations, such as China and India, is favorably influencing the market expansion.
The market is growing due to the growing government measures to enhance the local market. The demand in the area is rising as a result of the construction of new fruit wine processing and incubation facilities. For instance, Meghalaya CM launched the Northeast Fruit Wine Incubation Center in Shillong in September 2023. The launch was aimed at boosting the local wine-making companies and reducing the wastage of fruits.
Moreover, in an effort to increase fruit wine output and quality, the government is taking initiatives in offering appropriate training for better production methods for fruit wine. For instance, in June 2023, the Meghalaya Farmers' (Empowerment) Commission (MFEC), in collaboration with Hill Zill Wines, developed a customized fruit wine making course for the people of Meghalaya and the Northeast. Over 93 winemakers have been trained by the organization so far, generating job opportunities for the people.
Future Market Scenario (2024 - 2031F)
As consumers are becoming more concerned about their health and wellness, the demand for fruit wines is likely to expand with many perceiving it as a healthier alternative to the traditional grape wines.
Adoption of sustainable production methods catering to the requirements of environmentally conscious consumers could fuel the demand for fruit wines.
Improvements in distribution channels, such as e-commerce platforms and other offline modes, will contribute to market growth with greater accessibility and mass reach.
Key Players Landscape and Outlook
Global fruit wine market provides a diverse landscape with a mix of established players and emerging ones. Key clients include well-known fruit winemakers who are large brands with a wide range of portfolios that span a variety of categories, ranging from inexpensive everyday fruit wines to luxury brands. In recent years, boutique fruit wineries and small producers have risen to prominence, taking advantage of consumer demand for artisanal, niche, and terroir-driven fruit wines.
Looking ahead, many factors influence the perceptions of key players in the fruit wine market. Adapting to changing consumer preferences, such as increasing demand for organic, sustainable fruit wines, will be critical to maintain relevance and increase the market share. Overall, key players must navigate changing consumer behavior, regulatory forces, and competitive pressures to take advantage of emerging opportunities and sustain long-term success of global fruit wine market.
In August 2023, Cherubino Wines acquired Margaret River Winemakers, a wine and spirits brand that intends to combine into its portfolio to create consolidated drinks and agricultural proposition. The property's 2000 tons warehouse, cellar door offering, and distillation capacity, are included in the deal.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work