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ワインの世界市場の評価：ワインタイプ別、包装別、小売チャネル別、生産別、エンドユーザー別、地域別、機会、予測（2017年～2031年）

Wine Market Assessment, By Wine Type, By Packaging, By Retail Channel, By Production, By End-user, By Region, Opportunities and Forecast, 2017-2031F

出版日
ページ情報
英文 219 Pages
納期
3～5営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.06円
ワインの世界市場の評価：ワインタイプ別、包装別、小売チャネル別、生産別、エンドユーザー別、地域別、機会、予測（2017年～2031年）
出版日: 2024年05月30日
発行: Market Xcel - Markets and Data
ページ情報: 英文 219 Pages
納期: 3～5営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のワインの市場規模は、2023年に4,021億1,000万米ドルであり、2031年に6,958億7,000万米ドルに達すると予測され、2024年～2031年の予測期間にCAGRで7.1%の成長が見込まれます。市場力学は、消費者の選好、経済状況、気候変動、技術の進歩などのさまざまな要因によって特徴づけられます。

ワイン市場は近年、世界中で、特に中国やインドなどの新興市場でワイン消費が増加していることにより、安定して成長しています。また、ミレニアル世代のワイン文化への関心の高まりや、新しい品種の探求意欲も市場拡大に寄与しています。市場に影響を与える主な要因として、消費者の健康志向や環境意識の高まりによるオーガニックワインの成長があります。さらに、eコマースチャネルや直販チャネルの登場は、ワインの販売および流通の方法に革命をもたらし、生産者が消費者にリーチする新たな機会を生み出しています。

複数の成長要因がある一方で、気候変動によるブドウの収穫高の変動、新規ワイン製造企業との競合の激化、市場における規制のハードルなど、市場には課題もあります。全体としては、消費者の選好の進化に対応した技術革新の継続や、メーカーが採用する戦略的マーケティング手法により、市場見通しは前向きです。

2024年4月、WinebowはBoisset Collectionのワイナリー、DeLoach Vineyards、Elizabeth Spencer、J. Moreau & Fils、Mommessin、Laboure-Roi、Domaine MaireをWinebow Importsに加えることを発表しました。これらのワイナリーは、Winebow Importsから全国的な販売とマーケティングのフルサービスを受けることになります。

持続可能性の動向が市場成長を後押し

持続可能性は、消費者の選好に影響を与え、製品デザインを形成し、購買決定を導くなど、ワイン産業における市場成長の重要な促進要因となりつつあります。消費者は、ワインを含む製品の環境や社会に対する影響に関心を持つようになっています。

さらに、持続可能性の動向は製造だけでなく、包装や流通にも及んでいます。ビール企業は、二酸化炭素排出を削減し、輸送時の環境負荷を軽減するため、小さなガラスボトルやリサイクル可能な容器など、新たな包装オプションを模索しています。2024年1月、カリフォルニアに本拠を置くBogle Family Wine CollectionのElement（AL）Wines brandから4種類のワインが発売されました。これらは、従来のワインボトルに似せてデザインされた、軽量で飛散防止、無限にリサイクル可能な750mlアルミボトルで包装されています。

高級ワインへの関心の高まりが需要を促進

高級ワインへの関心の高まりは、世界の富裕層の増加や高級ワインへの憧れなどのさまざまな要因が重なり、ワイン市場の需要を大きく促進しています。可処分所得が増加するにつれ、高級ワインのような贅沢な体験に耽る志向が強まっています。高級ワインは、卓越した職人技や歴史に関連していることが多く、ユニークな思い出に残る体験を求める愛好家にふさわしいものとなっています。

さらに、ワイン消費者の洗練度の高まりや原料の信頼性の選択が、有名生産者の高級ワインに対する需要の高まりに寄与しています。コレクターや愛好家は、テロワールの真髄を表現し、ワイン造りの芸術性を示す、珍しい限定ワインに最高級の価格を支払うことをためらいません。例えば、2024年3月、イスラエル最大のワイナリーであるCarmel Wineryは、高級ワインのコレクションである格調高いSIGNATUREラインに、新しいヴィンテージのCarmel Black Cabernet Sauvignon Galilee 2021を追加しました。このワインは深みのある濃い深紅色で、熟した果実、カシス、トマトの葉の香りを含み、温かみのあるスパイスのニュアンスでわずかに抑えられています。

当レポートでは、世界のワイン市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 エグゼクティブサマリー

第4章 顧客の声

  • 人口統計（年齢/コホート分析 - ベビーブーマー世代、X世代、ミレニアル世代、Z世代、性別、所得 - 低所得、中所得、高所得、地域、国籍など）
  • 市場の認知度と製品情報
  • ブランド認知度とロイヤルティ
  • 購入決定において考慮される要素
  • 購入目的
  • 購入媒体
  • 購入頻度
  • 友人や家族からの推奨
  • 製品/ブランドの浸透におけるブランドアンバサダーまたはインフルエンサーマーケティングの役割

第5章 世界のワイン市場の見通し（2017年～2031年）

  • 市場規模と予測
    • 金額
    • 数量
  • ワインタイプ別
    • スティルワイン
    • スパークリングワイン
    • 酒精強化ワイン
    • その他
  • 包装別
    • 缶
    • 瓶
    • その他
  • 小売チャネル別
    • オフトレード
    • オントレード
  • 生産別
    • 地元産
    • 輸入ワイン
  • エンドユーザー別
    • 住宅
    • 商業
  • 地域別
    • 北米
    • 欧州
    • 南米
    • アジア太平洋
    • 中東・アフリカ
  • 市場シェア：企業別（2023年）

第6章 世界のワイン市場の見通し：地域別（2017年～2031年）

  • 北米
    • 市場規模と予測
    • ワインタイプ別
    • 包装別
    • 小売チャネル別
    • 生産別
    • エンドユーザー別
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • フランス
    • イタリア
    • 英国
    • ロシア
    • オランダ
    • スペイン
    • トルコ
    • ポーランド
  • 南米
    • ブラジル
    • アルゼンチン
  • アジア太平洋
    • インド
    • 中国
    • 日本
    • オーストラリア
    • ベトナム
    • 韓国
    • インドネシア
    • フィリピン
  • 中東・アフリカ
    • アラブ首長国連邦
    • サウジアラビア
    • 南アフリカ

第7章 市場マッピング（2023年）

  • ワインタイプ別
  • 包装別
  • 小売チャネル別
  • 生産別
  • エンドユーザー別
  • 地域別

第8章 マクロ環境と産業構造

  • 需給分析
  • 輸入輸出分析
  • バリューチェーン分析
  • PESTEL分析
  • ポーターのファイブフォース分析

第9章 市場力学

  • 成長促進要因
  • 成長抑制要因（課題、抑制要因）

第10章 主要企業の情勢

  • マーケットリーダー上位5社の競合マトリクス
  • マーケットリーダー上位5社の市場収益分析（2023年）
  • 合併と買収/合弁事業（該当する場合）
  • SWOT分析（市場企業5社）
  • 特許分析（該当する場合）

第11章 価格分析

第12章 ケーススタディ

第13章 主要企業の見通し

  • Accolade Wines
  • The Wine Group LLC
  • Pernod Ricard SA
  • Asahi Group Holdings Limited
  • Constellation Brands, Inc.
  • E.& J. Gallo Winery
  • Treasury Wine Estates Limited
  • Sula Vineyards Limited
  • Vina Concha y Toro SA
  • CASTEL FRERES

第14章 戦略的推奨

第15章 当社について、免責事項

図表

List of Tables

  • Table 1. Pricing Analysis of Products from Key Players
  • Table 2. Competition Matrix of Top 5 Market Leaders
  • Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1.Global Wine Market, By Value, In USD Billion, 2017-2031F
  • Figure 2.Global Wine Market, By Volume, In Million Liters, 2017-2031F
  • Figure 3.Global Wine Market Share (%), By Wine Type, 2017-2031F
  • Figure 4.Global Wine Market Share (%), By Packaging, 2017-2031F
  • Figure 5.Global Wine Market Share (%), By Retail Channel, 2017-2031F
  • Figure 6.Global Wine Market Share (%), By Production, 2017-2031F
  • Figure 7.Global Wine Market Share (%), By End-user, 2017-2031F
  • Figure 8.Global Wine Market Share (%), By Region, 2017-2031F
  • Figure 9.North America Wine Market, By Value, In USD Billion, 2017-2031F
  • Figure 10.North America Wine Market, By Volume, In Million Liters, 2017-2031F
  • Figure 11.North America Wine Market Share (%), By Wine Type, 2017-2031F
  • Figure 12.North America Wine Market Share (%), By Packaging, 2017-2031F
  • Figure 13.North America Wine Market Share (%), By Retail Channel, 2017-2031F
  • Figure 14.North America Wine Market Share (%), By Production, 2017-2031F
  • Figure 15.North America Wine Market Share (%), By End-user, 2017-2031F
  • Figure 16.North America Wine Market Share (%), By Country, 2017-2031F
  • Figure 17.United States Wine Market, By Value, In USD Billion, 2017-2031F
  • Figure 18.United States Wine Market, By Volume, In Million Liters, 2017-2031F
  • Figure 19.United States Wine Market Share (%), By Wine Type, 2017-2031F
  • Figure 20.United States Wine Market Share (%), By Packaging, 2017-2031F
  • Figure 21.United States Wine Market Share (%), By Retail Channel, 2017-2031F
  • Figure 22.United States Wine Market Share (%), By Production, 2017-2031F
  • Figure 23.United States Wine Market Share (%), By End-user, 2017-2031F
  • Figure 24.Canada Wine Market, By Value, In USD Billion, 2017-2031F
  • Figure 25.Canada Wine Market, By Volume, In Million Liters, 2017-2031F
  • Figure 26.Canada Wine Market Share (%), By Wine Type, 2017-2031F
  • Figure 27.Canada Wine Market Share (%), By Packaging, 2017-2031F
  • Figure 28.Canada Wine Market Share (%), By Retail Channel, 2017-2031F
  • Figure 29.Canada Wine Market Share (%), By Production, 2017-2031F
  • Figure 30.Canada Wine Market Share (%), By End-user, 2017-2031F
  • Figure 31.Mexico Wine Market, By Value, In USD Billion, 2017-2031F
  • Figure 32.Mexico Wine Market, By Volume, In Million Liters, 2017-2031F
  • Figure 33.Mexico Wine Market Share (%), By Wine Type, 2017-2031F
  • Figure 34.Mexico Wine Market Share (%), By Packaging, 2017-2031F
  • Figure 35.Mexico Wine Market Share (%), By Retail Channel, 2017-2031F
  • Figure 36.Mexico Wine Market Share (%), By Production, 2017-2031F
  • Figure 37.Mexico Wine Market Share (%), By End-user, 2017-2031F
  • Figure 38.Europe Wine Market, By Value, In USD Billion, 2017-2031F
  • Figure 39.Europe Wine Market, By Volume, In Million Liters, 2017-2031F
  • Figure 40.Europe Wine Market Share (%), By Wine Type, 2017-2031F
  • Figure 41.Europe Wine Market Share (%), By Packaging, 2017-2031F
  • Figure 42.Europe Wine Market Share (%), By Retail Channel, 2017-2031F
  • Figure 43.Europe Wine Market Share (%), By Production, 2017-2031F
  • Figure 44.Europe Wine Market Share (%), By End-user, 2017-2031F
  • Figure 45.Europe Wine Market Share (%), By Country, 2017-2031F
  • Figure 46.Germany Wine Market, By Value, In USD Billion, 2017-2031F
  • Figure 47.Germany Wine Market, By Volume, In Million Liters, 2017-2031F
  • Figure 48.Germany Wine Market Share (%), By Wine Type, 2017-2031F
  • Figure 49.Germany Wine Market Share (%), By Packaging, 2017-2031F
  • Figure 50.Germany Wine Market Share (%), By Retail Channel, 2017-2031F
  • Figure 51.Germany Wine Market Share (%), By Production, 2017-2031F
  • Figure 52.Germany Wine Market Share (%), By End-user, 2017-2031F
  • Figure 53.France Wine Market, By Value, In USD Billion, 2017-2031F
  • Figure 54.France Wine Market, By Volume, In Million Liters, 2017-2031F
  • Figure 55.France Wine Market Share (%), By Wine Type, 2017-2031F
  • Figure 56.France Wine Market Share (%), By Packaging, 2017-2031F
  • Figure 57.France Wine Market Share (%), By Retail Channel, 2017-2031F
  • Figure 58.France Wine Market Share (%), By Production, 2017-2031F
  • Figure 59.France Wine Market Share (%), By End-user, 2017-2031F
  • Figure 60.Italy Wine Market, By Value, In USD Billion, 2017-2031F
  • Figure 61.Italy Wine Market, By Volume, In Million Liters, 2017-2031F
  • Figure 62.Italy Wine Market Share (%), By Wine Type, 2017-2031F
  • Figure 63.Italy Wine Market Share (%), By Packaging, 2017-2031F
  • Figure 64.Italy Wine Market Share (%), By Retail Channel, 2017-2031F
  • Figure 65.Italy Wine Market Share (%), By Production, 2017-2031F
  • Figure 66.Italy Wine Market Share (%), By End-user, 2017-2031F
  • Figure 67.United Kingdom Wine Market, By Value, In USD Billion, 2017-2031F
  • Figure 68.United Kingdom Wine Market, By Volume, In Million Liters, 2017-2031F
  • Figure 69.United Kingdom Wine Market Share (%), By Wine Type, 2017-2031F
  • Figure 70.United Kingdom Wine Market Share (%), By Packaging, 2017-2031F
  • Figure 71.United Kingdom Wine Market Share (%), By Retail Channel, 2017-2031F
  • Figure 72.United Kingdom Wine Market Share (%), By Production, 2017-2031F
  • Figure 73.United Kingdom Wine Market Share (%), By End-user, 2017-2031F
  • Figure 74.Russia Wine Market, By Value, In USD Billion, 2017-2031F
  • Figure 75.Russia Wine Market, By Volume, In Million Liters, 2017-2031F
  • Figure 76.Russia Wine Market Share (%), By Wine Type, 2017-2031F
  • Figure 77.Russia Wine Market Share (%), By Packaging, 2017-2031F
  • Figure 78.Russia Wine Market Share (%), By Retail Channel, 2017-2031F
  • Figure 79.Russia Wine Market Share (%), By Production, 2017-2031F
  • Figure 80.Russia Wine Market Share (%), By End-user, 2017-2031F
  • Figure 81.Netherlands Wine Market, By Value, In USD Billion, 2017-2031F
  • Figure 82.Netherlands Wine Market, By Volume, In Million Liters, 2017-2031F
  • Figure 83.Netherlands Wine Market Share (%), By Wine Type, 2017-2031F
  • Figure 84.Netherlands Wine Market Share (%), By Packaging, 2017-2031F
  • Figure 85.Netherlands Wine Market Share (%), By Retail Channel, 2017-2031F
  • Figure 86.Netherlands Wine Market Share (%), By Production, 2017-2031F
  • Figure 87.Netherlands Wine Market Share (%), By End-user, 2017-2031F
  • Figure 88.Spain Wine Market, By Value, In USD Billion, 2017-2031F
  • Figure 89.Spain Wine Market, By Volume, In Million Liters, 2017-2031F
  • Figure 90.Spain Wine Market Share (%), By Wine Type, 2017-2031F
  • Figure 91.Spain Wine Market Share (%), By Packaging, 2017-2031F
  • Figure 92.Spain Wine Market Share (%), By Retail Channel, 2017-2031F
  • Figure 93.Spain Wine Market Share (%), By Production, 2017-2031F
  • Figure 94.Spain Wine Market Share (%), By End-user, 2017-2031F
  • Figure 95.Turkey Wine Market, By Value, In USD Billion, 2017-2031F
  • Figure 96.Turkey Wine Market, By Volume, In Million Liters, 2017-2031F
  • Figure 97.Turkey Wine Market Share (%), By Wine Type, 2017-2031F
  • Figure 98.Turkey Wine Market Share (%), By Packaging, 2017-2031F
  • Figure 99.Turkey Wine Market Share (%), By Retail Channel, 2017-2031F
  • Figure 100.Turkey Wine Market Share (%), By Production, 2017-2031F
  • Figure 101.Turkey Wine Market Share (%), By End-user, 2017-2031F
  • Figure 102.Poland Wine Market, By Value, In USD Billion, 2017-2031F
  • Figure 103.Poland Wine Market, By Volume, In Million Liters, 2017-2031F
  • Figure 104.Poland Wine Market Share (%), By Wine Type, 2017-2031F
  • Figure 105.Poland Wine Market Share (%), By Packaging, 2017-2031F
  • Figure 106.Poland Wine Market Share (%), By Retail Channel, 2017-2031F
  • Figure 107.Poland Wine Market Share (%), By Production, 2017-2031F
  • Figure 108.Poland Wine Market Share (%), By End-user, 2017-2031F
  • Figure 109.South America Wine Market, By Value, In USD Billion, 2017-2031F
  • Figure 110.South America Wine Market, By Volume, In Million Liters, 2017-2031F
  • Figure 111.South America Wine Market Share (%), By Wine Type, 2017-2031F
  • Figure 112.South America Wine Market Share (%), By Packaging, 2017-2031F
  • Figure 113.South America Wine Market Share (%), By Retail Channel, 2017-2031F
  • Figure 114.South America Wine Market Share (%), By Production, 2017-2031F
  • Figure 115.South America Wine Market Share (%), By End-user, 2017-2031F
  • Figure 116.South America Wine Market Share (%), By Country, 2017-2031F
  • Figure 117.Brazil Wine Market, By Value, In USD Billion, 2017-2031F
  • Figure 118.Brazil Wine Market, By Volume, In Million Liters, 2017-2031F
  • Figure 119.Brazil Wine Market Share (%), By Wine Type, 2017-2031F
  • Figure 120.Brazil Wine Market Share (%), By Packaging, 2017-2031F
  • Figure 121.Brazil Wine Market Share (%), By Retail Channel, 2017-2031F
  • Figure 122.Brazil Wine Market Share (%), By Production, 2017-2031F
  • Figure 123.Brazil Wine Market Share (%), By End-user, 2017-2031F
  • Figure 124.Argentina Wine Market, By Value, In USD Billion, 2017-2031F
  • Figure 125.Argentina Wine Market, By Volume, In Million Liters, 2017-2031F
  • Figure 126.Argentina Wine Market Share (%), By Wine Type, 2017-2031F
  • Figure 127.Argentina Wine Market Share (%), By Packaging, 2017-2031F
  • Figure 128.Argentina Wine Market Share (%), By Retail Channel, 2017-2031F
  • Figure 129.Argentina Wine Market Share (%), By Production, 2017-2031F
  • Figure 130.Argentina Wine Market Share (%), By End-user, 2017-2031F
  • Figure 131.Asia-Pacific Wine Market, By Value, In USD Billion, 2017-2031F
  • Figure 132.Asia-Pacific Wine Market, By Volume, In Million Liters, 2017-2031F
  • Figure 133.Asia-Pacific Wine Market Share (%), By Wine Type, 2017-2031F
  • Figure 134.Asia-Pacific Wine Market Share (%), By Packaging, 2017-2031F
  • Figure 135.Asia-Pacific Wine Market Share (%), By Retail Channel, 2017-2031F
  • Figure 136.Asia-Pacific Wine Market Share (%), By Production, 2017-2031F
  • Figure 137.Asia- Pacific Wine Market Share (%), By End-user, 2017-2031F
  • Figure 138.Asia-Pacific Wine Market Share (%), By Country, 2017-2031F
  • Figure 139.India Wine Market, By Value, In USD Billion, 2017-2031F
  • Figure 140.India Wine Market, By Volume, In Million Liters, 2017-2031F
  • Figure 141.India Wine Market Share (%), By Wine Type, 2017-2031F
  • Figure 142.India Wine Market Share (%), By Packaging, 2017-2031F
  • Figure 143.India Wine Market Share (%), By Retail Channel, 2017-2031F
  • Figure 144.India Wine Market Share (%), By Production, 2017-2031F
  • Figure 145.India Wine Market Share (%), By End-user, 2017-2031F
  • Figure 146.China Wine Market, By Value, In USD Billion, 2017-2031F
  • Figure 147.China Wine Market, By Volume, In Million Liters, 2017-2031F
  • Figure 148.China Wine Market Share (%), By Wine Type, 2017-2031F
  • Figure 149.China Wine Market Share (%), By Packaging, 2017-2031F
  • Figure 150.China Wine Market Share (%), By Retail Channel, 2017-2031F
  • Figure 151.China Wine Market Share (%), By Production, 2017-2031F
  • Figure 152.China Wine Market Share (%), By End-user, 2017-2031F
  • Figure 153.Japan Wine Market, By Value, In USD Billion, 2017-2031F
  • Figure 154.Japan Wine Market, By Volume, In Million Liters, 2017-2031F
  • Figure 155.Japan Wine Market Share (%), By Wine Type, 2017-2031F
  • Figure 156.Japan Wine Market Share (%), By Packaging, 2017-2031F
  • Figure 157.Japan Wine Market Share (%), By Retail Channel, 2017-2031F
  • Figure 158.Japan Wine Market Share (%), By Production, 2017-2031F
  • Figure 159.Japan Wine Market Share (%), By End-user, 2017-2031F
  • Figure 160.Australia Wine Market, By Value, In USD Billion, 2017-2031F
  • Figure 161.Australia Wine Market, By Volume, In Million Liters, 2017-2031F
  • Figure 162.Australia Wine Market Share (%), By Wine Type, 2017-2031F
  • Figure 163.Australia Wine Market Share (%), By Packaging, 2017-2031F
  • Figure 164.Australia Wine Market Share (%), By Retail Channel, 2017-2031F
  • Figure 165.Australia Wine Market Share (%), By Production, 2017-2031F
  • Figure 166.Australia Wine Market Share (%), By End-user, 2017-2031F
  • Figure 167.Vietnam Wine Market, By Value, In USD Billion, 2017-2031F
  • Figure 168.Vietnam Wine Market, By Volume, In Million Liters, 2017-2031F
  • Figure 169.Vietnam Wine Market Share (%), By Wine Type, 2017-2031F
  • Figure 170.Vietnam Wine Market Share (%), By Packaging, 2017-2031F
  • Figure 171.Vietnam Wine Market Share (%), By Retail Channel, 2017-2031F
  • Figure 172.Vietnam Wine Market Share (%), By Production, 2017-2031F
  • Figure 173.Vietnam Wine Market Share (%), By End-user, 2017-2031F
  • Figure 174.South Korea Wine Market, By Value, In USD Billion, 2017-2031F
  • Figure 175.South Korea Wine Market, By Volume, In Million Liters, 2017-2031F
  • Figure 176.South Korea Wine Market Share (%), By Wine Type, 2017-2031F
  • Figure 177.South Korea Wine Market Share (%), By Packaging, 2017-2031F
  • Figure 178.South Korea Wine Market Share (%), By Retail Channel, 2017-2031F
  • Figure 179.South Korea Wine Market Share (%), By Production, 2017-2031F
  • Figure 180.South Korea Wine Market Share (%), By End-user, 2017-2031F
  • Figure 181.Indonesia Wine Market, By Value, In USD Billion, 2017-2031F
  • Figure 182.Indonesia Wine Market, By Volume, In Million Liters, 2017-2031F
  • Figure 183.Indonesia Wine Market Share (%), By Wine Type, 2017-2031F
  • Figure 184.Indonesia Wine Market Share (%), By Packaging, 2017-2031F
  • Figure 185.Indonesia Wine Market Share (%), By Retail Channel, 2017-2031F
  • Figure 186.Indonesia Wine Market Share (%), By Production, 2017-2031F
  • Figure 187.Indonesia Wine Market Share (%), By End-user, 2017-2031F
  • Figure 188.Philippines Wine Market, By Value, In USD Billion, 2017-2031F
  • Figure 189.Philippines Wine Market, By Volume, In Million Liters, 2017-2031F
  • Figure 190.Philippines Wine Market Share (%), By Wine Type, 2017-2031F
  • Figure 191.Philippines Wine Market Share (%), By Packaging, 2017-2031F
  • Figure 192.Philippines Wine Market Share (%), By Retail Channel, 2017-2031F
  • Figure 193.Philippines Wine Market Share (%), By Production, 2017-2031F
  • Figure 194.Philippines Wine Market Share (%), By End-user, 2017-2031F
  • Figure 195.Middle East & Africa Wine Market, By Value, In USD Billion, 2017-2031F
  • Figure 196.Middle East & Africa Wine Market, By Volume, In Million Liters, 2017-2031F
  • Figure 197.Middle East & Africa Wine Market Share (%), By Wine Type, 2017-2031F
  • Figure 198.Middle East & Africa Wine Market Share (%), By Packaging, 2017-2031F
  • Figure 199.Middle East & Africa Wine Market Share (%), By Retail Channel, 2017-2031F
  • Figure 200.Middle East & Africa Wine Market Share (%), By Production, 2017-2031F
  • Figure 201.Middle East & Africa Wine Market Share (%), By End-user, 2017-2031F
  • Figure 202.Middle East & Africa Wine Market Share (%), By Country, 2017-2031F
  • Figure 203.Saudi Arabia Wine Market, By Value, In USD Billion, 2017-2031F
  • Figure 204.Saudi Arabia Wine Market, By Volume, In Million Liters, 2017-2031F
  • Figure 205.Saudi Arabia Wine Market Share (%), By Wine Type, 2017-2031F
  • Figure 206.Saudi Arabia Wine Market Share (%), By Packaging, 2017-2031F
  • Figure 207.Saudi Arabia Wine Market Share (%), By Retail Channel, 2017-2031F
  • Figure 208.Saudi Arabia Wine Market Share (%), By Production, 2017-2031F
  • Figure 209.Saudi Arabia Wine Market Share (%), By End-user, 2017-2031F
  • Figure 210.UAE Wine Market, By Value, In USD Billion, 2017-2031F
  • Figure 211.UAE Wine Market, By Volume, In Million Liters, 2017-2031F
  • Figure 212.UAE Wine Market Share (%), By Wine Type, 2017-2031F
  • Figure 213.UAE Wine Market Share (%), By Packaging, 2017-2031F
  • Figure 214.UAE Wine Market Share (%), By Retail Channel, 2017-2031F
  • Figure 215.UAE Wine Market Share (%), By Production, 2017-2031F
  • Figure 216.UAE Wine Market Share (%), By End-user, 2017-2031F
  • Figure 217.South Africa Wine Market, By Value, In USD Billion, 2017-2031F
  • Figure 218.South Africa Wine Market, By Volume, In Million Liters, 2017-2031F
  • Figure 219.South Africa Wine Market Share (%), By Wine Type, 2017-2031F
  • Figure 220.South Africa Wine Market Share (%), By Packaging, 2017-2031F
  • Figure 221.South Africa Wine Market Share (%), By Retail Channel, 2017-2031F
  • Figure 222.South Africa Wine Market Share (%), By Production, 2017-2031F
  • Figure 223.South Africa Wine Market Share (%), By End-user, 2017-2031F
  • Figure 224.By Wine Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 225.By Packaging Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 226.By Retail Channel Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 227.By Production Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 228.By End-user Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 229.By Region Map-Market Size (USD Billion) & Growth Rate (%), 2023
目次
Product Code: MX11376

Global wine market was valued at USD 402.11 billion in 2023, expected to reach USD 695.87 billion in 2031, with a CAGR of 7.1% for the forecast period between 2024 and 2031. The market dynamics can be characterized by various factors such as consumer preferences, economic conditions, climate change, and technological advancements.

The wine market has been growing steadily in recent years, driven by rising consumption of wine across the globe, especially in emerging markets such as China and India. Also, rising interest of millennial generation in wine culture and a desire to explore new varieties has contributed to the market expansion. Key factors influencing the market include the growth of organic wines, as consumers become more healthy and environmentally conscious. Furthermore, the emergence of e-commerce channels and direct sales channels has revolutionized the way wine is marketed and distributed, creating new opportunities for producers to reach consumers.

Despite several growth factors, the market poses challenges, including fluctuating grape harvests due to climate change, growing competition from new wine manufacturing companies, and regulatory hurdles in the markets. Overall, the market outlook seems positive with continued innovation catering to the evolving preferences of consumers and strategic marketing techniques adopted by manufacturers.

In April 2024, Winebow announced the inclusion of the wineries DeLoach Vineyards, Elizabeth Spencer, J. Moreau & Fils, Mommessin, Laboure-Roi, and Domaine Maire from the Boisset Collection to Winebow Imports. These wineries will get full-service national sales and marketing support from Winebow Imports.

Sustainability Trend Fuels the Market Growth

Sustainability is becoming a key driver of market growth in the wine industry, influencing consumer preferences, shaping product design, and guiding purchasing decisions. Consumers are increasingly concerned about the environmental and social impact of products including wine.

Moreover, the sustainability trend extends beyond manufacturing to packaging and distribution. Breweries are exploring new packaging options, such as small glass bottles and recyclable containers, to lower carbon emissions and reduce environmental impact during transportation. In January 2024, four wines from Element [AL] Wines brand by California-based Bogle Family Wine Collection launched packaging in 750 ml aluminum bottles that have been designed to resemble conventional wine bottles and are lightweight, shatterproof, and infinitely recyclable.

Growing Interest in Luxury Wines to Drive the Demand

The growing interest in luxurious wines is a considerable driving force of demand in the wine market, fueled by a combination of things including rising global wealth and the desire to access exclusivity. As disposable incomes grow, there is a greater inclination towards indulging in luxurious experiences, such as fine wines. Luxury wines are frequently related to exceptional craftsmanship and history, making them proper for enthusiasts in search of unique and memorable experiences.

Furthermore, the growing sophistication of wine consumers, coupled with a choice for source authenticity, has contributed to the growing demand for luxurious wines from renowned producers. Collectors and enthusiasts are willing to pay top rate prices for uncommon and limited-edition wines which encompasses the essence of terroir and showcases the artistry of winemaking. For instance, in March 2024, the largest winery in Israel, Carmel Winery, added the new vintage, Carmel Black Cabernet Sauvignon Galilee 2021, to its prestigious SIGNATURE line, a collection of luxury wines. The wine has a deep, dark crimson color, containing ripe fruit, cassis, and tomato leaf scents that are slightly tempered by warming spice undertones.

White Wine Holds the Largest Market Share

Global demand and supply for white wine have increased since 2000. The perceived health benefits of white wine are the major factors influencing its consumption patterns all over the world. The wine ranges in alcohol level from 5% to 14%, with an average ABV of 10%, which is quite low as compared to the higher alcohol content in red wine. The lower alcohol level in white wine makes its consumption easy and encourages to drink more. Since its lowest point in 2002, according to the data provided by International Organisation of Vine and Wine, white wine production has climbed by 13% in 2021, surpassing red wine output beginning in 2013. In the early years of the century, white wine made up 46% of the global total on average; however, in recent times, this percentage increased to 49%. The rise of sparkling wine is one of the primary factors contributing to this growth. Italy, France, and Spain account for almost two-thirds of the world's white wine production, producing 29.4 mhl, 18.4 mhl, and 17.4 mhl of wine respectively in 2021.

Europe Holds the Dominant Share

In 2023, Europe had the majority share geographically, with countries including France, Portugal, and Italy, with significant annual per capita wine consumption. Also, wine production capacity is the highest in the region. Due to greater harvest volumes in Europe, the International Organization of Vine and Wine estimated the global wine production to be 258 mhl in 2022. There are 3.3 million hectares of vineyards in the region. The largest ones are in Spain (955 kha), followed by France (812 kha). In addition, France leads in wine consumption with an estimated 25.3 mhl, making it the second-biggest consumer of wine worldwide, after the United States, which is predicted to have consumed 34.0 mhl in 2022. Portugal consumes 51.9 liters of wine annually per person.

In November 2023, with the introduction of two powerful wines, Greasy Fingers Big Buttery Chardonnay 2022 and Greasy Fingers Luscious Red 2022, Pernod Ricard UK disrupted the wine market. These wines are skillfully made to cut through greasy food and are the ideal complement to gourmet fast food.

Future Market Scenario (2024 - 2031F)

E-commerce and D2C sales channels are likely to experience growth in future playing a vital role in promoting the sales of wines across the globe, offering convenience and accessibility to consumers.

Sustainable and organic wines are expected to spur the market with growing number of environmentally conscious consumers along with rising health concerns. Increased usage of sustainable farming practices, biodynamic viticulture, and carbon-neutral production practices can be expected further.

Innovation will drive the market with better packaging formats and the addition of new flavours to the existing ranges, catering to changing tastes and preferences of consumers.

Key Players Landscape and Outlook

Global wine market boasts a diverse landscape with a mix of established players and emerging ones. Key clients include well-known winemakers such as E. & J. Gallo Winery, Constellation Brands, Inc., Treasury Wine Estates Limited, and Accolade Wines. These large brands have a wide range of portfolios that span a variety of categories, ranging from inexpensive everyday wines to luxury brands. In recent years, boutique wineries and small producers have risen to prominence, taking advantage of consumer demand for artisanal, niche, and terroir-driven wines. In addition, wine associations play an important role, especially in places such as France, Italy, and Spain, where grapes are collected from many growers to produce premium quality wines.

Moreover, many factors influence the perceptions of key players in the wine market. Adapting to changing consumer preferences, such as increasing demand for organic, sustainable wines, which are critical to maintain relevance and uptake market share. Overall, key players must navigate changing consumer behavior, regulatory forces, and competitive pressures to take advantage of emerging opportunities and sustain long-term success of global wine market.

In October 2023, Treasury Wine Estates acquired DAOU Vineyards, a top premium wine company in the United States. The agreement shifted TWE's attention to a portfolio which is more luxury-led and has a larger presence in important growing regions such as the DAOU Mountain Estate and hospitality site, four boutique luxury wineries, and over 400 acres of vineyards in Paso Robles' highly sought-after Adelaida District.

Table of Contents

1.Research Methodology

2.Project Scope & Definitions

3.Executive Summary

4.Voice of Customer

  • 4.1.Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid, and High; Geography; Nationality; etc.)
  • 4.2.Market Awareness and Product Information
  • 4.3.Brand Awareness and Loyalty
  • 4.4.Factors Considered in Purchase Decision
    • 4.4.1.Brand Name
    • 4.4.2.Flavor
    • 4.4.3.Quality
    • 4.4.4.Health Benefits
    • 4.4.5.Price
    • 4.4.6.Packaging Type
    • 4.4.7.Storage Requirements
    • 4.4.8.Promotional Offers & Discounts
  • 4.5.Purpose of Purchase
  • 4.6.Medium of Purchase
  • 4.7.Frequency of Purchase
  • 4.8.Recommendations from friends/family
  • 4.9.Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption.

5.Global Wine Market Outlook, 2017-2031F

  • 5.1.Market Size & Forecast
    • 5.1.1.By Value
    • 5.1.2.By Volume
  • 5.2.By Wine Type
    • 5.2.1. Still Wine
      • 5.2.1.1.Red Wine
      • 5.2.1.2.White Wine
      • 5.2.1.3.Rose Wine
    • 5.2.2.Sparkling Wine
      • 5.2.2.1.Champagne
      • 5.2.2.2.Cava
      • 5.2.2.3.Prosecco
      • 5.2.2.4.Others
    • 5.2.3.Fortified Wine
      • 5.2.3.1.Sherry
      • 5.2.3.2.Port
      • 5.2.3.3.Marsala
      • 5.2.3.4.Madeira
      • 5.2.3.5.Others
    • 5.2.4.Others
  • 5.3.By Packaging
    • 5.3.1.Cans
    • 5.3.2.Bottles
    • 5.3.3.Others
  • 5.4.By Retail Channel
    • 5.4.1.Off Trade
      • 5.4.1.1.E-Commerce
      • 5.4.1.2.Multi-Brand Liquor Stores
      • 5.4.1.3.Small Liquor Stores
      • 5.4.1.4.Brand Vineyards
      • 5.4.1.5.Duty-Free Stores
      • 5.4.1.6.Canteen Stores Department
    • 5.4.2.On Trade
      • 5.4.2.1.Restaurants (Fine Dine, Casual, Buy Your Own Liquor)
      • 5.4.2.2.Cafe/Bars/Pubs
      • 5.4.2.3.Distilleries
      • 5.4.2.4.Others
  • 5.5.By Production
    • 5.5.1.Locally Produced
    • 5.5.2.Imported Wine
  • 5.6.By End-user
    • 5.6.1.Residential
    • 5.6.2.Commercial
  • 5.7.By Region
    • 5.7.1.North America
    • 5.7.2.Europe
    • 5.7.3.South America
    • 5.7.4.Asia-Pacific
    • 5.7.5.Middle East and Africa
  • 5.8.By Company Market Share (%), 2023

6.Global Wine Market Outlook, By Region, 2017-2031F

  • 6.1.North America*
    • 6.1.1.Market Size & Forecast
      • 6.1.1.1.By Value
      • 6.1.1.2.By Volume
    • 6.1.2.By Wine Type
      • 6.1.2.1.Still Wine
        • 6.1.2.1.1.Red Wine
        • 6.1.2.1.2.White Wine
        • 6.1.2.1.3.Rose Wine
      • 6.1.2.2.Sparkling Wine
        • 6.1.2.2.1.Champagne
        • 6.1.2.2.2.Cava
        • 6.1.2.2.3.Prosecco
        • 6.1.2.2.4.Others
      • 6.1.2.3.Fortified Wine
        • 6.1.2.3.1.Sherry
        • 6.1.2.3.2.Port
        • 6.1.2.3.3.Marsala
        • 6.1.2.3.4.Madeira
        • 6.1.2.3.5.Others
      • 6.1.2.4.Others
    • 6.1.3.By Packaging
      • 6.1.3.1.Cans
      • 6.1.3.2.Bottles
      • 6.1.3.3.Others
    • 6.1.4.By Retail Channel
      • 6.1.4.1.Off Trade
        • 6.1.4.1.1.E-Commerce
        • 6.1.4.1.2.Multi-Brand Liquor Stores
        • 6.1.4.1.3.Small Liquor Stores
        • 6.1.4.1.4.Brand Vineyards
        • 6.1.4.1.5.Duty-Free Stores
        • 6.1.4.1.6.Canteen Stores Department
      • 6.1.4.2.On Trade
        • 6.1.4.2.1.Restaurants (Fine Dine, Casual, Buy Your Own Liquor)
        • 6.1.4.2.2.Cafe/Bars/Pubs
        • 6.1.4.2.3.Distilleries
        • 6.1.4.2.4.Others
    • 6.1.5.By Production
      • 6.1.5.1.Locally Produced
      • 6.1.5.2.Imported Wine
    • 6.1.6.By End-user
      • 6.1.6.1.Residential
      • 6.1.6.2.Commercial
    • 6.1.7.United States*
      • 6.1.7.1.Market Size & Forecast
        • 6.1.7.1.1.By Value
        • 6.1.7.1.2.By Volume
      • 6.1.7.2.By Wine Type
        • 6.1.7.2.1.Still Wine
          • 6.1.7.2.1.1.Red Wine
          • 6.1.7.2.1.2.White Wine
          • 6.1.7.2.1.3.Rose Wine
        • 6.1.7.2.2.Sparkling Wine
          • 6.1.7.2.2.1.Champagne
          • 6.1.7.2.2.2.Cava
          • 6.1.7.2.2.3.Prosecco
          • 6.1.7.2.2.4.Others
        • 6.1.7.2.3.Fortified Wine
          • 6.1.7.2.3.1.Sherry
          • 6.1.7.2.3.2.Port
          • 6.1.7.2.3.3.Marsala
          • 6.1.7.2.3.4.Madeira
          • 6.1.7.2.3.5.Others
        • 6.1.7.2.4.Others
      • 6.1.7.3.Others By Packaging
        • 6.1.7.3.1.Cans
        • 6.1.7.3.2.Bottles
        • 6.1.7.3.3.Others
      • 6.1.7.4.By Retail Channel
        • 6.1.7.4.1.Off Trade
          • 6.1.7.4.1.1.E-Commerce
          • 6.1.7.4.1.2.Multi-Brand Liquor Stores
          • 6.1.7.4.1.3.Small Liquor Stores
          • 6.1.7.4.1.4.Brand Vineyards
          • 6.1.7.4.1.5.Duty-Free Stores
          • 6.1.7.4.1.6.Canteen Stores Department
        • 6.1.7.4.2.On Trade
          • 6.1.7.4.2.1.Restaurants (Fine Dine, Casual, Buy Your Own Liquor)
          • 6.1.7.4.2.2.Cafe/Bars/Pubs
          • 6.1.7.4.2.3.Distilleries
          • 6.1.7.4.2.4.Others
      • 6.1.7.5.By Production
        • 6.1.7.5.1.Locally Produced
        • 6.1.7.5.2.Imported Wine
      • 6.1.7.6.By End-user
        • 6.1.7.6.1.Residential
        • 6.1.7.6.2.Commercial
    • 6.1.8.Canada
    • 6.1.9.Mexico

All segments will be provided for all regions and countries covered

  • 6.2.Europe
    • 6.2.1.Germany
    • 6.2.2.France
    • 6.2.3.Italy
    • 6.2.4.United Kingdom
    • 6.2.5.Russia
    • 6.2.6.Netherlands
    • 6.2.7.Spain
    • 6.2.8.Turkey
    • 6.2.9.Poland
  • 6.3.South America
    • 6.3.1.Brazil
    • 6.3.2.Argentina
  • 6.4.Asia-Pacific
    • 6.4.1.India
    • 6.4.2.China
    • 6.4.3.Japan
    • 6.4.4.Australia
    • 6.4.5.Vietnam
    • 6.4.6.South Korea
    • 6.4.7.Indonesia
    • 6.4.8.Philippines
  • 6.5.Middle East & Africa
    • 6.5.1.UAE
    • 6.5.2.Saudi Arabia
    • 6.5.3.South Africa

7.Market Mapping, 2023

  • 7.1.By Wine Type
  • 7.2.By Packaging
  • 7.3.By Retail Channel
  • 7.4.By Production
  • 7.5.By End-user
  • 7.6.By Region

8.Macro Environment and Industry Structure

  • 8.1.Supply Demand Analysis
  • 8.2.Import Export Analysis
  • 8.3.Value Chain Analysis
  • 8.4.PESTEL Analysis
    • 8.4.1.Political Factors
    • 8.4.2.Economic System
    • 8.4.3.Social Implications
    • 8.4.4.Technological Advancements
    • 8.4.5.Environmental Impacts
    • 8.4.6.Legal Compliances and Regulatory Policies (Statutory Bodies Included)
  • 8.5.Porter's Five Forces Analysis
    • 8.5.1.Supplier Power
    • 8.5.2.Buyer Power
    • 8.5.3.Substitution Threat
    • 8.5.4.Threat from New Entrant
    • 8.5.5.Competitive Rivalry

9.Market Dynamics

  • 9.1.Growth Drivers
  • 9.2.Growth Inhibitors (Challenges and Restraints)

10.Key Players Landscape

  • 10.1.Competition Matrix of Top Five Market Leaders
  • 10.2.Market Revenue Analysis of Top Five Market Leaders (in %, 2023)
  • 10.3.Mergers and Acquisitions/Joint Ventures (If Applicable)
  • 10.4.SWOT Analysis (For Five Market Players)
  • 10.5.Patent Analysis (If Applicable)

11.Pricing Analysis

12.Case Studies

13.Key Players Outlook

  • 13.1.Accolade Wines
    • 13.1.1.Company Details
    • 13.1.2.Key Management Personnel
    • 13.1.3.Products & Services
    • 13.1.4.Financials (As reported)
    • 13.1.5.Key Market Focus & Geographical Presence
    • 13.1.6.Recent Developments
  • 13.2.The Wine Group LLC
  • 13.3.Pernod Ricard SA
  • 13.4.Asahi Group Holdings Limited
  • 13.5.Constellation Brands, Inc.
  • 13.6.E. & J. Gallo Winery
  • 13.7.Treasury Wine Estates Limited
  • 13.8.Sula Vineyards Limited
  • 13.9.Vina Concha y Toro SA
  • 13.10.CASTEL FRERES

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

14.Strategic Recommendations

15.About Us & Disclaimer