植物性代替肉市場の評価：製品タイプ・原料・保存区分・流通チャネル・地域別の機会および予測 (2017～2031年)

世界の植物性代替肉の市場規模は、2023年の55億1,000万米ドルから、2024年から2031年の予測期間中は18.7%のCAGRで推移し、2031年には217億1,000万米ドルの規模に成長すると予測されています。

植物性代替肉は、菜食主義へのシフトに伴い、動物性食品を使用しないベジタリアン製品として急増しています。消費者の中には、道徳的な理由や健康上の理由から菜食主義に嗜好を変える人もいれば、動物虐待を避け、持続可能な食品・飲料を消費するために菜食主義に嗜好を変える人もいます。メーカーには、新製品を投入し、既存の配合を革新し、製品ポートフォリオを多様化するなどして、さまざまな消費者の嗜好や食生活のニーズに応える機会が示されています。

アジア太平洋地域は、消費者の間で植物性代替肉の人気が高まっていることから、支配的地位を維持すると予想されています。2022年10月、食肉製品で知られるインドのLiciousは、植物性代替肉ブランドUncraveを発表しました。このブランドは、植物性タンパク質から作られたベジタリアンチキンとマトンのシークケバブを提供しています。価格は4.21米ドルからです。この製品を発売するために、Liciousは20ヶ月以上のR&Dを行い、肉の味と食感に近い製品を作り上げました。Uncraveの発売は、ポートフォリオを多様化し、植物性代替肉への需要の高まりに応えるというLiciousの戦略の一環となっています。

大豆の利点が植物性代替肉市場を牽引

大豆需要の急増は、植物性製品市場の成長にとって極めて重要な原動力となっています。大豆は多用途で持続可能な植物性タンパク源として機能し、動物性食品に代わる、より健康的で環境に配慮した代替品に対する消費者需要の高まりに対応しています。多くの植物性代替肉は大豆ベースの原料で作られているため、植物性食品の人気は大豆由来製品市場の成長につながっています。大豆が植物性食品産業で広く受け入れられているのは、タンパク質含有量にとどまらない、数多くの栄養学的利点があるからです。健康志向や環境意識の高い消費者が植物由来のライフスタイルを受け入れ続ける中、大豆の需要の高まりは、植物由来製品市場の拡大を推進する上で重要な役割を担っています。

持続可能性への意識の高まりが顧客を植物性代替肉製品に惹きつける

健康、環境の持続可能性、倫理的配慮に関する知識の増加は、消費者を植物由来の代替食肉に惹きつける説得力のある推進因子となっています。従来の食肉生産が健康や地球に及ぼす悪影響に関する認識が高まるにつれ、消費者はより健康的で環境に優しい選択肢を求めるようになっています。さらに、従来の食肉生産に関連する動物福祉の問題に対する意識の高まりからも、植物由来の代替食品を選ぶ倫理的な消費者も増えています。多様なメディアプラットフォームを通じて情報を入手できるようになったことで、人々は十分な情報に基づいた意思決定を行うことができるようになり、植物性代替肉代替品に対する市場の需要が高まり、食生活を根本的に変化させています。

当レポートでは、世界の植物性代替肉の市場を調査し、市場の定義と概要、市場規模の推移・予測、各種区分・地域別の詳細分析、産業構造、市場成長への影響因子の分析、ケーススタディ、競合情勢、主要企業のプロファイルなどをまとめています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 COVID-19が世界の植物性代替肉市場に与える影響

第4章 エグゼクティブサマリー

第5章 顧客の声

• 人口統計
• ブランドと製品の認知度
• 購入決定時に考慮される要素
• 購入チャネル
• 購入頻度
• 既存のユーザーまたは対象ユーザー
• 友人、家族からの推薦/オンラインのレビュー
• 製品/ブランドの吸収におけるブランドアンバサダーまたはインフルエンサーマーケティングの役割

第6章 世界の植物性代替肉市場の展望

• 市場規模・予測
• 製品タイプ別
  • バーガー
  • ナゲット
  • ソーセージ
  • パティ
  • その他
• 原料別
  • 大豆
  • 小麦
  • エンドウ豆
  • レンズ豆
  • インゲン豆
  • その他
• 保存区分別
  • 冷凍
  • 冷蔵
  • 常温保存可能
• 流通チャネル別
  • オンラインチャンネル
  • 専門店
  • スーパーマーケット/ハイパーマーケット
  • コンビニエンスストアとデパート
  • その他
• エンドユーザー別
  • 世帯
  • 食品業界
  • HoReCA（ホテル・レストラン・カフェ）
• 地域別
  • 北米
  • 欧州
  • 南米
  • アジア太平洋
  • 中東・アフリカ
• 企業別の市場シェア

第7章 世界の植物性代替肉市場の展望：地域別

• 北米
• 欧州
• 南米
• アジア太平洋
• 中東・アフリカ

第8章 市場マッピング

• 製品タイプ別
• 原料別
• 保存区分別
• 流通チャネル別
• エンドユーザー別
• 地域別

第9章 マクロ環境と産業構造

• 需給分析
• 輸出入分析
• バリューチェーン分析
• PESTEL分析
• ポーターのファイブフォース分析

第10章 市場力学

• 成長促進要因
• 成長阻害要因 (課題・抑制要因)

第11章 主要企業の情勢

• 市場リーダー上位5社の競合マトリックス
• 市場リーダー上位5社の市場収益分析
• M&A・ジョイントベンチャー (該当する場合)
• SWOT分析（主要企業）
• 特許分析（該当する場合）

第12章 価格分析

第13章 ケーススタディ

第14章 主要企業の見通し

• Beyond Meat, Inc.
• Impossible Foods Inc.
• No Evil Foods, Inc.
• Conagra Brands, Inc.
• Moving Mountains Foods Ltd.
• Tofurky Company, Inc
• Hain Celestial Group, Inc.
• Nestle S.A.
• Final Foods Inc.
• Kellogg Co
• VFC Foods Ltd

第15章 戦略的提言

第16章 当社について・免責事項

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Global Plant-based Meat Market, By Value, In USD Billion, 2017-2031F
• Figure 2. Global Plant-based Meat Market, By Volume, In Kilotons, 2017-2031F
• Figure 3. Global Plant-based Meat Market Share (%), By Product Type, 2017-2031F
• Figure 4. Global Plant-based Meat Market Share (%), By Source, 2017-2031F
• Figure 5. Global Plant-based Meat Market Share (%), By Storage, 2017-2031F
• Figure 6. Global Plant-based Meat Market Share (%), By Distribution Channel, 2017-2031F
• Figure 7. Global Plant-based Meat Market Share (%), By End-user, 2017-2031F
• Figure 8. Global Plant-based Meat Market Share (%), By Region, 2017-2031F
• Figure 9. North America Plant-based Meat Market, By Value, In USD Billion, 2017-2031F
• Figure 10. North America Plant-based Meat Market, By Volume, In Kilotons, 2017-2031F
• Figure 11. North America Plant-based Meat Market Share (%), By Product Type, 2017-2031F
• Figure 12. North America Plant-based Meat Market Share (%), By Source, 2017-2031F
• Figure 13. North America Plant-based Meat Market Share (%), By Storage, 2017-2031F
• Figure 14. North America Plant-based Meat Market Share (%), By Distribution Channel, 2017-2031F
• Figure 15. North America Plant-based Meat Market Share (%), By End-user, 2017-2031F
• Figure 16. North America Plant-based Meat Market Share (%), By Country, 2017-2031F
• Figure 17. United States Plant-based Meat Market, By Value, In USD Billion, 2017-2031F
• Figure 18. United States Plant-based Meat Market, By Volume, In Kilotons, 2017-2031F
• Figure 19. United States Plant-based Meat Market Share (%), By Product Type, 2017-2031F
• Figure 20. United States Plant-based Meat Market Share (%), By Source, 2017-2031F
• Figure 21. United States Plant-based Meat Market Share (%), By Storage, 2017-2031F
• Figure 22. United States Plant-based Meat Market Share (%), By Distribution Channel, 2017-2031F
• Figure 23. United States Plant-based Meat Market Share (%), By End-user, 2017-2031F
• Figure 24. Canada Plant-based Meat Market, By Value, In USD Billion, 2017-2031F
• Figure 25. Canada Plant-based Meat Market, By Volume, In Kilotons, 2017-2031F
• Figure 26. Canada Plant-based Meat Market Share (%), By Product Type, 2017-2031F
• Figure 27. Canada Plant-based Meat Market Share (%), By Source, 2017-2031F
• Figure 28. Canada Plant-based Meat Market Share (%), By Storage, 2017-2031F
• Figure 29. Canada Plant-based Meat Market Share (%), By Distribution Channel, 2017-2031F
• Figure 30. Canada Plant-based Meat Market Share (%), By End-user, 2017-2031F
• Figure 31. Mexico Plant-based Meat Market, By Value, In USD Billion, 2017-2031F
• Figure 32. Mexico Plant-based Meat Market, By Volume, In Kilotons, 2017-2031F
• Figure 33. Mexico Plant-based Meat Market Share (%), By Product Type, 2017-2031F
• Figure 34. Mexico Plant-based Meat Market Share (%), By Source, 2017-2031F
• Figure 35. Mexico Plant-based Meat Market Share (%), By Storage, 2017-2031F
• Figure 36. Mexico Plant-based Meat Market Share (%), By Distribution Channel, 2017-2031F
• Figure 37. Mexico Plant-based Meat Market Share (%), By End-user, 2017-2031F
• Figure 38. Europe Plant-based Meat Market, By Value, In USD Billion, 2017-2031F
• Figure 39. Europe Plant-based Meat Market, By Volume, In Kilotons, 2017-2031F
• Figure 40. Europe Plant-based Meat Market Share (%), By Product Type, 2017-2031F
• Figure 41. Europe Plant-based Meat Market Share (%), By Source, 2017-2031F
• Figure 42. Europe Plant-based Meat Market Share (%), By Storage, 2017-2031F
• Figure 43. Europe Plant-based Meat Market Share (%), By Distribution Channel, 2017-2031F
• Figure 44. Europe Plant-based Meat Market Share (%), By End-user, 2017-2031F
• Figure 45. Europe Plant-based Meat Market Share (%), By Country, 2017-2031F
• Figure 46. Germany Plant-based Meat Market, By Value, In USD Billion, 2017-2031F
• Figure 47. Germany Plant-based Meat Market, By Volume, In Kilotons, 2017-2031F
• Figure 48. Germany Plant-based Meat Market Share (%), By Product Type, 2017-2031F
• Figure 49. Germany Plant-based Meat Market Share (%), By Source, 2017-2031F
• Figure 50. Germany Plant-based Meat Market Share (%), By Storage, 2017-2031F
• Figure 51. Germany Plant-based Meat Market Share (%), By Distribution Channel, 2017-2031F
• Figure 52. Germany Plant-based Meat Market Share (%), By End-user, 2017-2031F
• Figure 53. France Plant-based Meat Market, By Value, In USD Billion, 2017-2031F
• Figure 54. France Plant-based Meat Market, By Volume, In Kilotons, 2017-2031F
• Figure 55. France Plant-based Meat Market Share (%), By Product Type, 2017-2031F
• Figure 56. France Plant-based Meat Market Share (%), By Source, 2017-2031F
• Figure 57. France Plant-based Meat Market Share (%), By Storage, 2017-2031F
• Figure 58. France Plant-based Meat Market Share (%), By Distribution Channel, 2017-2031F
• Figure 59. France Plant-based Meat Market Share (%), By End-user, 2017-2031F
• Figure 60. Italy Plant-based Meat Market, By Value, In USD Billion, 2017-2031F
• Figure 61. Italy Plant-based Meat Market, By Volume, In Kilotons, 2017-2031F
• Figure 62. Italy Plant-based Meat Market Share (%), By Product Type, 2017-2031F
• Figure 63. Italy Plant-based Meat Market Share (%), By Source, 2017-2031F
• Figure 64. Italy Plant-based Meat Market Share (%), By Storage, 2017-2031F
• Figure 65. Italy Plant-based Meat Market Share (%), By Distribution Channel, 2017-2031F
• Figure 66. Italy Plant-based Meat Market Share (%), By End-user, 2017-2031F
• Figure 67. United Kingdom Plant-based Meat Market, By Value, In USD Billion, 2017-2031F
• Figure 68. United Kingdom Plant-based Meat Market, By Volume, In Kilotons, 2017-2031F
• Figure 69. United Kingdom Plant-based Meat Market Share (%), By Product Type, 2017-2031F
• Figure 70. United Kingdom Plant-based Meat Market Share (%), By Source, 2017-2031F
• Figure 71. United Kingdom Plant-based Meat Market Share (%), By Storage, 2017-2031F
• Figure 72. United Kingdom Plant-based Meat Market Share (%), By Distribution Channel, 2017-2031F
• Figure 73. United Kingdom Plant-based Meat Market Share (%), By End-user, 2017-2031F
• Figure 74. Russia Plant-based Meat Market, By Value, In USD Billion, 2017-2031F
• Figure 75. Russia Plant-based Meat Market, By Volume, In Kilotons, 2017-2031F
• Figure 76. Russia Plant-based Meat Market Share (%), By Product Type, 2017-2031F
• Figure 77. Russia Plant-based Meat Market Share (%), By Source, 2017-2031F
• Figure 78. Russia Plant-based Meat Market Share (%), By Storage, 2017-2031F
• Figure 79. Russia Plant-based Meat Market Share (%), By Distribution Channel, 2017-2031F
• Figure 80. Russia Plant-based Meat Market Share (%), By End-user, 2017-2031F
• Figure 81. Netherlands Plant-based Meat Market, By Value, In USD Billion, 2017-2031F
• Figure 82. Netherlands Plant-based Meat Market, By Volume, In Kilotons, 2017-2031F
• Figure 83. Netherlands Plant-based Meat Market Share (%), By Product Type, 2017-2031F
• Figure 84. Netherlands Plant-based Meat Market Share (%), By Source, 2017-2031F
• Figure 85. Netherlands Plant-based Meat Market Share (%), By Storage, 2017-2031F
• Figure 86. Netherlands Plant-based Meat Market Share (%), By Distribution Channel, 2017-2031F
• Figure 87. Netherlands Plant-based Meat Market Share (%), By End-user, 2017-2031F
• Figure 88. Spain Plant-based Meat Market, By Value, In USD Billion, 2017-2031F
• Figure 89. Spain Plant-based Meat Market, By Volume, In Kilotons, 2017-2031F
• Figure 90. Spain Plant-based Meat Market Share (%), By Product Type, 2017-2031F
• Figure 91. Spain Plant-based Meat Market Share (%), By Source, 2017-2031F
• Figure 92. Spain Plant-based Meat Market Share (%), By Storage, 2017-2031F
• Figure 93. Spain Plant-based Meat Market Share (%), By Distribution Channel, 2017-2031F
• Figure 94. Spain Plant-based Meat Market Share (%), By End-user, 2017-2031F
• Figure 95. Turkey Plant-based Meat Market, By Value, In USD Billion, 2017-2031F
• Figure 96. Turkey Plant-based Meat Market, By Volume, In Kilotons, 2017-2031F
• Figure 97. Turkey Plant-based Meat Market Share (%), By Product Type, 2017-2031F
• Figure 98. Turkey Plant-based Meat Market Share (%), By Source, 2017-2031F
• Figure 99. Turkey Plant-based Meat Market Share (%), By Storage, 2017-2031F
• Figure 100. Turkey Plant-based Meat Market Share (%), By Distribution Channel, 2017-2031F
• Figure 101. Turkey Plant-based Meat Market Share (%), By End-user, 2017-2031F
• Figure 102. Poland Plant-based Meat Market, By Value, In USD Billion, 2017-2031F
• Figure 103. Poland Plant-based Meat Market, By Volume, In Kilotons, 2017-2031F
• Figure 104. Poland Plant-based Meat Market Share (%), By Product Type, 2017-2031F
• Figure 105. Poland Plant-based Meat Market Share (%), By Source, 2017-2031F
• Figure 106. Poland Plant-based Meat Market Share (%), By Storage, 2017-2031F
• Figure 107. Poland Plant-based Meat Market Share (%), By Distribution Channel, 2017-2031F
• Figure 108. Poland Plant-based Meat Market Share (%), By End-user, 2017-2031F
• Figure 109. South America Plant-based Meat Market, By Value, In USD Billion, 2017-2031F
• Figure 110. South America Plant-based Meat Market, By Volume, In Kilotons, 2017-2031F
• Figure 111. South America Plant-based Meat Market Share (%), By Product Type, 2017-2031F
• Figure 112. South America Plant-based Meat Market Share (%), By Source, 2017-2031F
• Figure 113. South America Plant-based Meat Market Share (%), By Storage, 2017-2031F
• Figure 114. South America Plant-based Meat Market Share (%), By Distribution Channel, 2017-2031F
• Figure 115. South America Plant-based Meat Market Share (%), By End-user, 2017-2031F
• Figure 116. South America Plant-based Meat Market Share (%), By Country, 2017-2031F
• Figure 117. Brazil Plant-based Meat Market, By Value, In USD Billion, 2017-2031F
• Figure 118. Brazil Plant-based Meat Market, By Volume, In Kilotons, 2017-2031F
• Figure 119. Brazil Plant-based Meat Market Share (%), By Product Type, 2017-2031F
• Figure 120. Brazil Plant-based Meat Market Share (%), By Source, 2017-2031F
• Figure 121. Brazil Plant-based Meat Market Share (%), By Storage, 2017-2031F
• Figure 122. Brazil Plant-based Meat Market Share (%), By Distribution Channel, 2017-2031F
• Figure 123. Brazil Plant-based Meat Market Share (%), By End-user, 2017-2031F
• Figure 124. Argentina Plant-based Meat Market, By Value, In USD Billion, 2017-2031F
• Figure 125. Argentina Plant-based Meat Market, By Volume, In Kilotons, 2017-2031F
• Figure 126. Argentina Plant-based Meat Market Share (%), By Product Type, 2017-2031F
• Figure 127. Argentina Plant-based Meat Market Share (%), By Source, 2017-2031F
• Figure 128. Argentina Plant-based Meat Market Share (%), By Storage, 2017-2031F
• Figure 129. Argentina Plant-based Meat Market Share (%), By Distribution Channel, 2017-2031F
• Figure 130. Argentina Plant-based Meat Market Share (%), By End-user, 2017-2031F
• Figure 131. Asia-Pacific Plant-based Meat Market, By Value, In USD Billion, 2017-2031F
• Figure 132. Asia-Pacific Plant-based Meat Market, By Volume, In Kilotons, 2017-2031F
• Figure 133. Asia-Pacific Plant-based Meat Market Share (%), By Product Type, 2017-2031F
• Figure 134. Asia-Pacific Plant-based Meat Market Share (%), By Source, 2017-2031F
• Figure 135. Asia-Pacific Plant-based Meat Market Share (%), By Storage, 2017-2031F
• Figure 136. Asia-Pacific Plant-based Meat Market Share (%), By Distribution Channel, 2017-2031F
• Figure 137. Asia- Pacific Plant-based Meat Market Share (%), By End-user, 2017-2031F
• Figure 138. Asia-Pacific Plant-based Meat Market Share (%), By Country, 2017-2031F
• Figure 139. India Plant-based Meat Market, By Value, In USD Billion, 2017-2031F
• Figure 140. India Plant-based Meat Market, By Volume, In Kilotons, 2017-2031F
• Figure 141. India Plant-based Meat Market Share (%), By Product Type, 2017-2031F
• Figure 142. India Plant-based Meat Market Share (%), By Source, 2017-2031F
• Figure 143. India Plant-based Meat Market Share (%), By Storage, 2017-2031F
• Figure 144. India Plant-based Meat Market Share (%), By Distribution Channel, 2017-2031F
• Figure 145. India Plant-based Meat Market Share (%), By End-user, 2017-2031F
• Figure 146. China Plant-based Meat Market, By Value, In USD Billion, 2017-2031F
• Figure 147. China Plant-based Meat Market, By Volume, In Kilotons, 2017-2031F
• Figure 148. China Plant-based Meat Market Share (%), By Product Type, 2017-2031F
• Figure 149. China Plant-based Meat Market Share (%), By Source, 2017-2031F
• Figure 150. China Plant-based Meat Market Share (%), By Storage, 2017-2031F
• Figure 151. China Plant-based Meat Market Share (%), By Distribution Channel, 2017-2031F
• Figure 152. China Plant-based Meat Market Share (%), By End-user, 2017-2031F
• Figure 153. Japan Plant-based Meat Market, By Value, In USD Billion, 2017-2031F
• Figure 154. Japan Plant-based Meat Market, By Volume, In Kilotons, 2017-2031F
• Figure 155. Japan Plant-based Meat Market Share (%), By Product Type, 2017-2031F
• Figure 156. Japan Plant-based Meat Market Share (%), By Source, 2017-2031F
• Figure 157. Japan Plant-based Meat Market Share (%), By Storage, 2017-2031F
• Figure 158. Japan Plant-based Meat Market Share (%), By Distribution Channel, 2017-2031F
• Figure 159. Japan Plant-based Meat Market Share (%), By End-user, 2017-2031F
• Figure 160. Australia Plant-based Meat Market, By Value, In USD Billion, 2017-2031F
• Figure 161. Australia Plant-based Meat Market, By Volume, In Kilotons, 2017-2031F
• Figure 162. Australia Plant-based Meat Market Share (%), By Product Type, 2017-2031F
• Figure 163. Australia Plant-based Meat Market Share (%), By Source, 2017-2031F
• Figure 164. Australia Plant-based Meat Market Share (%), By Storage, 2017-2031F
• Figure 165. Australia Plant-based Meat Market Share (%), By Distribution Channel, 2017-2031F
• Figure 166. Australia Plant-based Meat Market Share (%), By End-user, 2017-2031F
• Figure 167. Vietnam Plant-based Meat Market, By Value, In USD Billion, 2017-2031F
• Figure 168. Vietnam Plant-based Meat Market, By Volume, In Kilotons, 2017-2031F
• Figure 169. Vietnam Plant-based Meat Market Share (%), By Product Type, 2017-2031F
• Figure 170. Vietnam Plant-based Meat Market Share (%), By Source, 2017-2031F
• Figure 171. Vietnam Plant-based Meat Market Share (%), By Storage, 2017-2031F
• Figure 172. Vietnam Plant-based Meat Market Share (%), By Distribution Channel, 2017-2031F
• Figure 173. Vietnam Plant-based Meat Market Share (%), By End-user, 2017-2031F
• Figure 174. South Korea Plant-based Meat Market, By Value, In USD Billion, 2017-2031F
• Figure 175. South Korea Plant-based Meat Market, By Volume, In Kilotons, 2017-2031F
• Figure 176. South Korea Plant-based Meat Market Share (%), By Product Type, 2017-2031F
• Figure 177. South Korea Plant-based Meat Market Share (%), By Source, 2017-2031F
• Figure 178. South Korea Plant-based Meat Market Share (%), By Storage, 2017-2031F
• Figure 179. South Korea Plant-based Meat Market Share (%), By Distribution Channel, 2017-2031F
• Figure 180. South Korea Plant-based Meat Market Share (%), By End-user, 2017-2031F
• Figure 181. Indonesia Plant-based Meat Market, By Value, In USD Billion, 2017-2031F
• Figure 182. Indonesia Plant-based Meat Market, By Volume, In Kilotons, 2017-2031F
• Figure 183. Indonesia Plant-based Meat Market Share (%), By Product Type, 2017-2031F
• Figure 184. Indonesia Plant-based Meat Market Share (%), By Source, 2017-2031F
• Figure 185. Indonesia Plant-based Meat Market Share (%), By Storage, 2017-2031F
• Figure 186. Indonesia Plant-based Meat Market Share (%), By Distribution Channel, 2017-2031F
• Figure 187. Indonesia Plant-based Meat Market Share (%), By End-user, 2017-2031F
• Figure 188. Philippines Plant-based Meat Market, By Value, In USD Billion, 2017-2031F
• Figure 189. Philippines Plant-based Meat Market, By Volume, In Kilotons, 2017-2031F
• Figure 190. Philippines Plant-based Meat Market Share (%), By Product Type, 2017-2031F
• Figure 191. Philippines Plant-based Meat Market Share (%), By Source, 2017-2031F
• Figure 192. Philippines Plant-based Meat Market Share (%), By Storage, 2017-2031F
• Figure 193. Philippines Plant-based Meat Market Share (%), By Distribution Channel, 2017-2031F
• Figure 194. Philippines Plant-based Meat Market Share (%), By End-user, 2017-2031F
• Figure 195. Middle East & Africa Plant-based Meat Market, By Value, In USD Billion, 2017-2031F
• Figure 196. Middle East & Africa Plant-based Meat Market, By Volume, In Kilotons, 2017-2031F
• Figure 197. Middle East & Africa Plant-based Meat Market Share (%), By Product Type, 2017-2031F
• Figure 198. Middle East & Africa Plant-based Meat Market Share (%), By Source, 2017-2031F
• Figure 199. Middle East & Africa Plant-based Meat Market Share (%), By Storage, 2017-2031F
• Figure 200. Middle East & Africa Plant-based Meat Market Share (%), By Distribution Channel, 2017-2031F
• Figure 201. Middle East & Africa Plant-based Meat Market Share (%), By End-user, 2017-2031F
• Figure 202. Middle East & Africa Plant-based Meat Market Share (%), By Country, 2017-2031F
• Figure 203. Saudi Arabia Plant-based Meat Market, By Value, In USD Billion, 2017-2031F
• Figure 204. Saudi Arabia Plant-based Meat Market, By Volume, In Kilotons, 2017-2031F
• Figure 205. Saudi Arabia Plant-based Meat Market Share (%), By Product Type, 2017-2031F
• Figure 206. Saudi Arabia Plant-based Meat Market Share (%), By Source, 2017-2031F
• Figure 207. Saudi Arabia Plant-based Meat Market Share (%), By Storage, 2017-2031F
• Figure 208. Saudi Arabia Plant-based Meat Market Share (%), By Distribution Channel, 2017-2031F
• Figure 209. Saudi Arabia Plant-based Meat Market Share (%), By End-user, 2017-2031F
• Figure 210. UAE Plant-based Meat Market, By Value, In USD Billion, 2017-2031F
• Figure 211. UAE Plant-based Meat Market, By Volume, In Kilotons, 2017-2031F
• Figure 212. UAE Plant-based Meat Market Share (%), By Product Type, 2017-2031F
• Figure 213. UAE Plant-based Meat Market Share (%), By Source, 2017-2031F
• Figure 214. UAE Plant-based Meat Market Share (%), By Storage, 2017-2031F
• Figure 215. UAE Plant-based Meat Market Share (%), By Distribution Channel, 2017-2031F
• Figure 216. UAE Plant-based Meat Market Share (%), By End-user, 2017-2031F
• Figure 217. South Africa Plant-based Meat Market, By Value, In USD Billion, 2017-2031F
• Figure 218. South Africa Plant-based Meat Market, By Volume, In Kilotons, 2017-2031F
• Figure 219. South Africa Plant-based Meat Market Share (%), By Product Type, 2017-2031F
• Figure 220. South Africa Plant-based Meat Market Share (%), By Source, 2017-2031F
• Figure 221. South Africa Plant-based Meat Market Share (%), By Storage, 2017-2031F
• Figure 222. South Africa Plant-based Meat Market Share (%), By Distribution Channel, 2017-2031F
• Figure 223. South Africa Plant-based Meat Market Share (%), By End-user, 2017-2031F
• Figure 224. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 225. By Source Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 226. By Storage Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 227. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 228. By End-user Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 229. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2023

Global plant-based meat market size was valued at USD 5.51 billion in 2023, expected to reach USD 21.71 billion in 2031, with a CAGR of 18.7% for the forecast period between 2024 and 2031. Plant-based meat products are substitutes of meat that are designed to resemble natural meats in terms of properties. Compared to meat products, plant-based foods provide consumers with the primary ingredient in a more environmentally friendly and sustainable line. They have the same flavor, texture, and appeal as meat, however, are made from plants or other non-animal sources.

Plant-based meat is seeing a surge owing to vegan diets that is a vegetarian product without use of animal product as there is shift in dietary preferences towards veganism. Some consumers are changing their preferences to become vegans for moral and health-related reasons, while others are doing so to avoid animal abuse and consume sustainable food and beverage products. The introductory market provides opportunities for manufacturers to introduce new products, innovate existing formulations, and diversify their product portfolios to cater to different consumer preferences and dietary needs.

In January 2023, Final Foods Inc. launched its first product line of plant-based, protein-rich, and vegan meat alternative products. Final Foods' vegan meat products are made mainly for gourmet chefs and the food service industry and are created to provide a unique plant-based substitute for a variety of dishes, by expanding it to hamburger patties and nuggets. The products are versatile, replicating the taste of meat, with a texture that works well with various cooking techniques.

Asia-Pacific is anticipated to maintain its dominant position in the market owing to the growing popularity of plant-based meat substitutes among consumers. In October 2022, India-based company, Licious, known for its meat products, introduced a plant-based meat brand called Uncrave. The brand offers vegetarian chicken and mutton seekh kebabs made from plant-based proteins. The products are priced at USD 4.21 onwards. To launch the product, Licious invested over 20 months in research and development to create a range of products that closely resemble the taste and texture of meat. The launch of Uncrave is a part of Licious' strategy to diversify its portfolio and cater to the growing demand for plant-based meat alternatives.

Soy Benefits Drive Plant-Based Meat Market

The surge in soy demand has become a pivotal driver for the growth of the plant-based product market. Soy serves as a versatile and sustainable source of plant-based protein, addressing the increasing consumer demand for healthier and environmentally conscious alternatives to animal products. Since many plant-based meats are made with soy-based ingredients, the popularity of plant-based diets has led to a corresponding rise in the market for soy-derived products. Soy's extensive acceptance in the plant-based industry can be attributed to its numerous nutritional advantages, which extend beyond its protein content. As health-conscious and eco-conscious consumers continue to embrace plant-based lifestyles, the escalating demand for soy highlights its crucial role in propelling the expansion of the plant-based product market.

For instance, in December 2023, Redefine Meat, renowned for its genuine plant-based meats, was made available in the United Kingdom for retail through online platform Ocado. The range included pulled pork, pulled beef, and lamb kofta, made from a blend of vegan proteins like soy, wheat, and natural ingredients such as chickpeas and beetroot, fortified with essential vitamins and minerals.

Rising Awareness for Sustainability Attracts Customers Towards Plant-Based Meat Products

The increasing knowledge about health, environmental sustainability, and ethical considerations is a compelling driver attracting consumers to plant-based meat alternatives. As awareness grows regarding the negative impacts of conventional meat production on health and the planet, consumers are seeking healthier and more eco-friendly options. Moreover, a growing number of ethical consumers are choosing plant-based substitutes due to growing awareness of the issues with animal welfare related to conventional meat production. The availability of information via diverse media platforms has enabled people to make well-informed decisions, which has increased the market demand for plant-based meat substitutes and a radical change in dietary habits.

For instance, keeping in mind the ongoing trend, in June 2023, US-based Tyson Foods, Inc. silently introduced plant-based chicken nuggets featuring its branding on the packaging for the first time. Earlier they launched such plant-based meat options under the brand name Raised & Rooted. The recently launched Tyson Plant-based Nuggets, offering regular and spicy options, are available at all the Target stores.

Increasing Vegetarian Population Drive the Demand for Plant-Based Meat

The increasing vegetarian and vegan population are a potent driver fuelling the growth of the plant-based meat market. As more individuals adopt plant-centric lifestyles for health, ethical, and environmental reasons, the demand for diverse and appealing plant-based products has increased rapidly. Additionally, these products mimic the appearance, flavor, texture, and nutritional level of products made from animal meat. In comparison to ground beef, plant-based meat substitutes have reduced saturated fat content and are excellent providers of fiber, iron, and folate. Growing numbers of vegetarians and vegans, who prioritize animal welfare and sustainability, are a strong force pushing the plant-based food industry into the mainstream and encouraging ongoing innovation in the field of plant-based options.

For instance, in August 2023, Nestle S.A. launched a new range of shelf-stable plant-based products under the brand name Maggi Veg in Chile. The range includes the company's first shelf-stable plant-based minced meat made from soy, which can be used as a meat replacement in popular dishes like tacos, empanadas, or spaghetti bolognese. The new products are certified vegan emphasizing the company's efforts to expand its plant-based offerings and give consumers more options for affordable alternatives to meat.

Impact of COVID-19

COVID-19 pandemic has a significant impact on the plant-based protein market, shaping both challenges and opportunities for the industry. The increased awareness of health and wellness during the pandemic has driven a surge in demand for plant-based products, including plant-based proteins. Consumers are increasingly seeking alternatives to traditional animal proteins, perceiving plant-based options as healthier and more sustainable. However, the pandemic has posed challenges to the supply chain and production processes, leading to disruptions and fluctuations in the availability of plant-based protein products. Additionally, economic uncertainties have influenced consumer spending patterns, impacting the purchasing behavior of plant-based protein products. Overall, the pandemic has accelerated the shift towards plant-based diets but has underscored the importance of resilience and adaptability within plant-based consumption in navigating unforeseen challenges.

Key Players Landscape and Outlook

The plant-based meat market is characterized by the presence of key players driving innovation and shaping the industry landscape. Companies, such as Beyond Meat and Impossible Foods Inc., have emerged as leaders, pioneering plant-based alternatives that closely mimic the taste and texture of traditional meat products. Beyond Meat, for instance, has gained widespread recognition for its diverse product portfolio, strategic partnerships, and global distribution networks.

Impossible Foods has made headlines with its plant-based burgers, known for their realistic taste. These market leaders leverage advanced technologies and invest heavily in research and development to continually enhance the quality and variety of their offerings. The plant-based meat market is witnessing intense competition and strategic collaborations, reflecting the industry's dynamic nature as it continues to capture a growing share of global protein market.

For instance, in June 2023, VFC Foods Ltd. Acquired the Meatless Farm brand for USD 15.09 million. With the expanding VFC Foods' current line of plant-based chicken, the brand name Meatless Farm has been retained by the company. The acquisition represents a significant turning point in VFC Foods as a growth strategy and to eliminate animals from the food chain. Meatless Farm's product line complements VFC Foods' current offerings. VFC Foods is aiming to enhance the plant-based innovation and providing customers with more options, through this acquisition.

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Impact of COVID-19 on Global Plant-based Meat Market

4. Executive Summary

5. Voice of Customer

• 5.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
• 5.2. Brand and Product Awareness
• 5.3. Factors Considered in Purchase Decision
  • 5.3.1. Taste and Texture
  • 5.3.2. Health Considerations
  • 5.3.3. Ingredient Transparency
  • 5.3.4. Brand Reputation
  • 5.3.5. Nutritional Content
  • 5.3.6. Ethical and Environmental Concerns
  • 5.3.7. Price and Affordability
  • 5.3.8. Availability and Accessibility
  • 5.3.9. Cultural and Regional Preferences
  • 5.3.10. Marketing and Education
• 5.4. Purchase Channel
• 5.5. Frequency of Purchase
• 5.6. Existing or Intended User
• 5.7. Recommendations from friends, family/online reviews
• 5.8. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

6. Plant-based Meat Market Outlook, 2017-2031F

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. By Product Type
  • 6.2.1. Burgers
  • 6.2.2. Nuggets
  • 6.2.3. Sausages
  • 6.2.4. Patties
  • 6.2.5. Others
• 6.3. By Source
  • 6.3.1. Soy
  • 6.3.2. Wheat
  • 6.3.3. Peas
  • 6.3.4. Lentils
  • 6.3.5. Beans
  • 6.3.6. Others
• 6.4. By Storage
  • 6.4.1. Frozen
  • 6.4.2. Refrigerated
  • 6.4.3. Shelf-stable
• 6.5. By Distribution Channel
  • 6.5.1. Online Channel
  • 6.5.2. Specialty Stores
  • 6.5.3. Supermarkets/Hypermarkets
  • 6.5.4. Convenience and Departmental Stores
  • 6.5.5. Others
• 6.6. By End-user
  • 6.6.1. Households
  • 6.6.2. Food Industry
  • 6.6.3. HoReCA (Hotels/Restaurants/Cafes)
• 6.7. By Region
  • 6.6.1. North America
  • 6.6.2. Europe
  • 6.6.3. South America
  • 6.6.4. Asia-Pacific
  • 6.6.5. Middle East and Africa
• 6.7. By Company Market Share (%), 2023

7. Plant Based Meat Market Outlook, By Region, 2017-2031F

• 7.1. North America*
  • 7.1.1. Market Size & Forecast
    • 7.1.1.1. By Value
    • 7.1.1.2. By Volume
  • 7.1.2. By Product Type
    • 7.1.2.1. Burgers
    • 7.1.2.2. Nuggets
    • 7.1.2.3. Sausages
    • 7.1.2.4. Patties
    • 7.1.2.5. Others
  • 7.1.3. By Source
    • 7.1.3.1. Soy
    • 7.1.3.2. Wheat
    • 7.1.3.3. Peas
    • 7.1.3.4. Lentils
    • 7.1.3.5. Beans
    • 7.1.3.6. Others
  • 7.1.4. By Storage
    • 7.1.4.1. Frozen
    • 7.1.4.2. Refrigerated
    • 7.1.4.3. Shelf-stable
  • 7.1.5. By Distribution Channel
    • 7.1.5.1. Online Channel
    • 7.1.5.2. Specialty Stores
    • 7.1.5.3. Supermarkets/Hypermarkets
    • 7.1.5.4. Convenience and Departmental Stores
    • 7.1.5.5. Others
  • 7.1.6. By End-user
    • 7.1.6.1. Households
    • 7.1.6.2. Food Industry
    • 7.1.6.3. HoReCA (Hotels/Restaurants/Cafes)
  • 7.1.7. United States*
    • 7.1.7.1. Market Size & Forecast
    • 7.1.7.1.1. By Value
    • 7.1.7.1.2. By Volume
    • 7.1.7.2. By Product Type
    • 7.1.7.2.1. Burgers
    • 7.1.7.2.2. Nuggets
    • 7.1.7.2.3. Sausages
    • 7.1.7.2.4. Patties
    • 7.1.7.2.5. Others
    • 7.1.7.3. By Source
    • 7.1.7.3.1. Soy
    • 7.1.7.3.2. Wheat
    • 7.1.7.3.3. Peas
    • 7.1.7.3.4. Lentils
    • 7.1.7.3.5. Beans
    • 7.1.7.3.6. Others
    • 7.1.7.4. By Storage
    • 7.1.7.4.1. Frozen
    • 7.1.7.4.2. Refrigerated
    • 7.1.7.4.3. Shelf-stable
    • 7.1.7.5. By Distribution Channel
    • 7.1.7.5.1. Online Channel
    • 7.1.7.5.2. Specialty Stores
    • 7.1.7.5.3. Supermarkets/Hypermarkets
    • 7.1.7.5.4. Convenience and Departmental Stores
    • 7.1.7.5.5. Others
    • 7.1.7.6. By End-user
    • 7.1.7.6.1. Households
    • 7.1.7.6.2. Food Industry
    • 7.1.7.6.3. HoReCA (Hotels/Restaurants/Cafes)
  • 7.1.8. Canada
  • 7.1.9. Mexico

All segments will be provided for all regions and countries covered

• 7.2. Europe
  • 7.2.1. Germany
  • 7.2.2. France
  • 7.2.3. Italy
  • 7.2.4. United Kingdom
  • 7.2.5. Russia
  • 7.2.6. Netherlands
  • 7.2.7. Spain
  • 7.2.8. Turkey
  • 7.2.9. Poland
• 7.3. South America
  • 7.3.1. Brazil
  • 7.3.2. Argentina
• 7.4. Asia-Pacific
  • 7.4.1. India
  • 7.4.2. China
  • 7.4.3. Japan
  • 7.4.4. Australia
  • 7.4.5. Vietnam
  • 7.4.6. South Korea
  • 7.4.7. Indonesia
  • 7.4.8. Philippines
• 7.5. Middle East & Africa
  • 7.5.1. UAE
  • 7.5.2. Saudi Arabia
  • 7.5.3. South Africa

8. Market Mapping, 2023

• 8.1. By Product Type
• 8.2. By Source
• 8.3. By Storage
• 8.4. By Distribution Channel
• 8.5. By End-user
• 8.6. By Region

9. Macro Environment and Industry Structure

• 9.1. Supply Demand Analysis
• 9.2. Import Export Analysis
• 9.3. Value Chain Analysis
• 9.4. PESTEL Analysis
  • 9.4.1. Political Factors
  • 9.4.2. Economic System
  • 9.4.3. Social Implications
  • 9.4.4. Technological Advancements
  • 9.4.5. Environmental Impacts
  • 9.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 9.5. Porter's Five Forces Analysis
  • 9.5.1. Supplier Power
  • 9.5.2. Buyer Power
  • 9.5.3. Substitution Threat
  • 9.5.4. Threat from New Entrant
  • 9.5.5. Competitive Rivalry

10. Market Dynamics

• 10.1. Growth Drivers
• 10.2. Growth Inhibitors (Challenges and Restraints)

11. Key Players Landscape

• 11.1. Competition Matrix of Top Five Market Leaders
• 11.2. Market Revenue Analysis of Top Five Market Leaders (in %, 2023)
• 11.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
• 11.4. SWOT Analysis (For Five Market Players)
• 11.5. Patent Analysis (If Applicable)

12. Pricing Analysis

13. Case Studies

14. Key Players Outlook

• 14.1. Beyond Meat, Inc.
  • 14.1.1. Company Details
  • 14.1.2. Key Management Personnel
  • 14.1.3. Products & Services
  • 14.1.4. Financials (As reported)
  • 14.1.5. Key Market Focus & Geographical Presence
  • 14.1.6. Recent Developments
• 14.2. Impossible Foods Inc.
• 14.3. No Evil Foods, Inc.
• 14.4. Conagra Brands, Inc.
• 14.5. Moving Mountains Foods Ltd.
• 14.6. Tofurky Company, Inc
• 14.7. Hain Celestial Group, Inc.
• 14.8. Nestle S.A.
• 14.9. Final Foods Inc.
• 14.10. Kellogg Co
• 14.11. VFC Foods Ltd

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

15. Strategic Recommendations

16. About Us & Disclaimer