米国の植物性食肉市場規模、シェア、動向分析レポート：供給源別、製品タイプ別、最終用途別、保存方法別、セグメント別予測、2025～2030年

米国の植物性食肉市場の成長と動向：

Grand View Research, Inc.の最新レポートによると、米国の植物性食肉市場規模は2030年までに87億米ドルに達し、2025年から2030年までのCAGRは18.1％で成長すると予測されています。

同市場は著しい成長を遂げており、主にいくつかの要因によって牽引されています。まず、従来の食肉製品に代わる植物性の代替食品に対する消費者の需要が高まっています。健康、持続可能性、動物福祉に対する懸念から、多くの人々が植物性の食生活を模索し、肉の味と食感を模倣した肉の代替品を求めています。

畜産が環境に与える影響に対する意識の高まりも、植物性食肉の台頭を後押ししています。畜産は、温室効果ガスの排出、森林破壊、水質汚染などの環境問題に関連しています。その結果、消費者はより持続可能な選択肢として、植物性の選択肢に目を向けています。

植物性食肉市場のもうひとつの原動力は、食品技術の進歩です。各社は、味、食感、さらには見た目の点で、食肉に酷似した植物性製品の開発で大きな進歩を遂げました。こうした技術革新により、植物性代替食品は味気ない、あるいは従来の食肉より劣るという認識が克服されました。

さらに、植物性食肉製品の入手の可能性と入手のしやすさは、近年著しく向上しています。大手食品会社やレストランは、植物性の選択肢をメニューに取り入れ始めており、消費者がこうした代替食品を試しやすくなっています。さらに、eコマースやオンライン食料品プラットフォームの成長により、植物性の製品がより多くの人々にとって身近なものとなっています。

米国の植物性食肉市場レポート・ハイライト

• ソース別では、大豆ベースの肉が市場をリードし、2024年の米国売上高シェアは44.4%でした。その理由は、運動パフォーマンスの向上、運動後の回復の補助、筋肉開拓と筋力強化の促進が期待できるためです。
• 製品別では、植物性のハンバーガーが市場をリードし、2024年の米国売上高シェア28.4％を占めました。このハンバーガーは、肉の味、食感、香りを再現するように設計されており、様々な植物性原料が使用されています。
• 種類別では、植物性の鶏肉のセグメントが市場をリードし、2024年の米国売上高シェアは37.50％でした。従来の食肉産業では、動物性脂肪、コレステロール、タンパク質を多く含むため、ナゲット、パテ、カツレツなど様々な食品の主成分としてチキンを使用するのが一般的です。
• 小売最終用途は、2025年から2030年にかけてCAGR 18.6％で成長すると予想されます。植物性食肉製品の入手しやすさと認知度は近年高まっています。大手食品小売業者が植物性の選択肢を提供し始めたことで、これらの製品の露出度と入手性が高まっています。
• 保管場所に基づくと、冷蔵植物性食肉製品が最も急成長を示す可能性が高く、売上高ベースでCAGR 18.9%で成長すると予測されます。COVID-19パンデミックと食肉不足は、消費者の食肉消費離れの動向拡大に大きく寄与しています。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 市場の変数、動向、範囲

• 業界の系譜の展望
  • 親市場の見通し
  • 関連市場見通し
• 浸透と成長の見通しマッピング
• 業界バリューチェーン分析
  • 主要原材料動向分析
• 規制の枠組み
• 植物性食肉市場-市場力学
  • 市場ドライバー分析
  • 市場抑制要因分析
  • 業界の機会
  • 業界の課題
• ビジネス環境ツール分析：植物性食肉市場
  • ポーターのファイブフォース分析
  • PESTLE分析
• 市場参入戦略

第4章 米国の植物性食肉市場：供給源の推定・動向分析

• 植物性食肉市場：供給源の変動分析、2024年および2030年
• 大豆
• エンドウ豆
• 小麦
• その他

第5章 米国の植物性食肉市場：製品の推定・動向分析

• 植物性食肉市場：製品の変動分析、2024年および2030年
• ハンバーガー
• ソーセージ
• パテ
• ナゲット、テンダーズ、カツレツ
• ひき肉
• その他

第6章 米国の植物性食肉市場：製品タイプの推定・動向分析

• 植物性食肉市場：製品タイプの変動分析、2024年および2030年
• 鶏肉
• 豚肉
• 牛肉
• 魚
• その他

第7章 米国の植物性食肉市場：最終用途の推定・動向分析

• 植物性食肉市場：最終用途の変動分析、2024年および2030年
• 小売り
• 業務用

第8章 米国の植物性食肉市場：保存方法の推定・動向分析

• 植物性食肉市場：保存方法の変動分析、2024年および2030年
• 冷蔵
• 冷凍
• 常温

第9章 競合情勢

• 企業/競合の分類（主要なイノベーター、市場リーダー、新興企業）
• Participants'Overview
• 財務実績
• 製品ベンチマーク
• 企業市場シェア分析、2024年
• 企業ヒートマップ分析、2024年
• 戦略マッピング
  • Beyond Meat
  • Impossible Foods Inc.
  • Maple Leaf Foods (Field Roast & Maple Leaf)
  • Conagra, Inc. (Gardein Protein International)
  • Kellogg NA Co. (MorningStar Farms)
  • Amy's Kitchen, Inc.
  • Tofurky
  • Kraft Foods,Inc.
  • Lightlife Foods, Inc
  • Trader Joe's
  • Yves Veggie Cuisine (The Hain-Celestial Canada, ULC)
  • Eat JUST Inc.
  • No Evil Foods

List of Tables

• Table 1 U.S. soy-based meat market estimates and forecasts, 2018 - 2030 (USD Million)
• Table 2 U.S. pea-based meat market estimates and forecasts, 2018 - 2030 (USD Million)
• Table 3 U.S. wheat-based meat market estimates and forecasts, 2018 - 2030 (USD Million)
• Table 4 U.S. plant-based meat market estimates and forecasts, from other sources, 2018 - 2030 (USD Million)
• Table 5 U.S. plant-based burgers market estimates and forecasts, 2018 - 2030 (USD Million)
• Table 6 U.S. plant-based sausages market estimates and forecasts, 2018 - 2030 (USD Million)
• Table 7 U.S. plant-based patties market estimates and forecasts, 2018 - 2030 (USD Million)
• Table 8 U.S. plant-based nuggets, tenders & cutlets market estimates and forecasts, 2018 - 2030 (USD Million)
• Table 9 U.S. plant-based grounds market estimates and forecasts, 2018 - 2030 (USD Million)
• Table 10 U.S. other plant-based meat market estimates and forecasts, in automotive, 2018 - 2030 (USD Million)
• Table 11 U.S. plant-based chicken market estimates and forecasts, 2018 - 2030 (USD Million)
• Table 12 U.S. plant-based pork market estimates and forecasts, 2018 - 2030 (USD Million)
• Table 13 U.S. plant-based beef market estimates and forecasts, 2018 - 2030 (USD Million)
• Table 14 U.S. plant-based fish market estimates and forecasts, 2018 - 2030 (USD Million)
• Table 15 U.S. plant-based meat market estimates and forecasts, in other types, 2018 - 2030 (USD Million)
• Table 16 U.S. plant-based meat market estimates and forecasts, in retail, 2018 - 2030 (USD Million)
• Table 17 U.S. plant-based meat market estimates and forecasts, in HORECA, 2018 - 2030 (USD Million)
• Table 18 U.S. plant-based meat market estimates and forecasts, 2018 - 2030 (USD Million)
• Table 19 U.S. plant-based meat market estimates and forecasts, by source, 2018 - 2030 (USD Million)
• Table 20 U.S. plant-based meat Meat market estimates and forecasts, by product, 2018 - 2030 (USD Million)
• Table 21 U.S. plant-based meat market estimates and forecasts, by type, 2018 - 2030 (USD Million)
• Table 22 U.S. plant-based meat Meat market estimates and forecasts, by end-user, 2018 - 2030 (USD Million)
• Table 23 U.S. plant-based meat market estimates and forecasts, by storage, 2018 - 2030 (USD Million)

List of Figures

• Fig. 1 Information procurement
• Fig. 2 Primary research pattern
• Fig. 3 Primary research process
• Fig. 4 Primary research approaches
• Fig. 5 Plant-based meat market - Market snapshot
• Fig. 6 Plant-based meat market - Penetration & growth prospect mapping
• Fig. 7 Plant-based meat market - Industry value chain analysis
• Fig. 8 Plant-based meat market - Market dynamics
• Fig. 9 Market driver impact analysis
• Fig. 10 Market restraint impact analysis
• Fig. 11 Plant-based meat market: Source movement analysis, 2024 & 2030
• Fig. 12 Plant-based meat market: Product movement analysis, 2024 & 2030
• Fig. 13 Plant-based meat market: Type movement analysis, 2024 & 2030
• Fig. 14 Plant-based meat market: End-user movement analysis, 2024 & 2030
• Fig. 15 Plant-based meat market: Storage movement analysis, 2024 & 2030
• Fig. 16 Plant-based meat market: Regional snapshot, 2024 & 2030
• Fig. 17 Plant-based meat market: Regional movement analysis, 2024 & 2030
• Fig. 18 Company market positioning
• Fig. 19 Company dashboard analysis
• Fig. 20 Strategy framework

U.S. Plant-based Meat Market Growth & Trends:

The U.S. plant-based meat market size is expected to reach USD 8.70 billion by 2030 and is projected to grow at a CAGR of 18.1% from 2025 to 2030, according to a new report by Grand View Research, Inc. The market is experiencing significant growth and is primarily driven by several factors. Firstly, there is a growing consumer demand for plant-based alternatives to traditional meat products. Concerns over health, sustainability, and animal welfare have prompted many individuals to explore plant-based diets and seek out meat substitutes that mimic the taste and texture of meat.

The increased awareness of the environmental impact of animal agriculture has contributed to the rise of plant-based meat. Livestock production is associated with greenhouse gas emissions, deforestation, and water pollution, among other environmental issues. As a result, consumers are turning to plant-based options as a more sustainable choice.

Another driving force behind the plant-based meat market is the advancements in food technology. Companies have made significant strides in developing plant-based products that closely resemble meat in terms of taste, texture, and even appearance. These innovations have helped overcome the perception that plant-based alternatives are bland or inferior to traditional meat.

Furthermore, the availability and accessibility of plant-based meat products have increased significantly in recent years. Major food companies and restaurants have started incorporating plant-based options into their menus, making it easier for consumers to try these alternatives. Additionally, the growth of e-commerce and online grocery platforms have made plant-based products more accessible to a wider audience.

U.S. Plant-based Meat Market Report Highlights:

• Based on source, soy-based meat led the market and accounted for 44.4% share of the U.S. revenue in 2024, owing to its potential to improve exercise performance, aid in post-workout recovery, and promote muscle development and strength.
• Based on product, plant-based burgers led the market and accounted for a 28.4% share of the U.S. revenue in 2024. The burgers are designed to replicate the taste, texture, and aroma of meat, using a variety of plant-based ingredients.
• Based on type, the plant-based chicken segment led the market and accounted for a 37.50% share of the U.S. revenue in 2024. The conventional meat industry commonly uses chicken as the primary component in a variety of food products like nuggets, patties, and cutlets, owing to its high content of animal fats, cholesterol, and protein.
• The retail end-use is expected to grow at a CAGR of 18.6% from 2025 to 2030. The accessibility and visibility of plant-based meat products have increased in recent years. Major food retailers have started offering plant-based options, leading to greater exposure and availability of these products.
• Based on storage, the refrigerated plant-based meat products are likely to exhibit the fastest growth and are projected to grow at a CAGR of 18.9% in terms of revenue. The COVID-19 pandemic and meat shortages have been significant contributors to a growing trend of consumers shifting away from meat consumption.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Information Procurement
  • 1.1.1. Purchased Database
  • 1.1.2. GVR's Internal Database
  • 1.1.3. Secondary Sources & Third-Party Perspectives
  • 1.1.4. Primary Research
• 1.2. Information Analysis
  • 1.2.1. Data Analysis Models
• 1.3. Market Formulation & Data Visualization
• 1.4. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segmental Outlook
• 2.3. Competitive Insights

Chapter 3. Market Variables, Trends, and Scope

• 3.1. Industry Lineage Outlook
  • 3.1.1. Parent Market Outlook
  • 3.1.2. Related Market Outlook
• 3.2. Penetration & Growth Prospect Mapping
• 3.3. Industry Value Chain Analysis
  • 3.3.1. Major Raw Material Trends Analysis
• 3.4. Regulatory Framework
• 3.5. Plant-based Meat Market - Market Dynamics
  • 3.5.1. Market Driver Analysis
  • 3.5.2. Market Restraint Analysis
  • 3.5.3. Industry Opportunities
  • 3.5.4. Industry Challenges
• 3.6. Business Environmental Tools Analysis: Plant-based Meat Market
  • 3.6.1. Porter's Five Forces Analysis
    • 3.6.1.1. Bargaining Power of Suppliers
    • 3.6.1.2. Bargaining Power of Buyers
    • 3.6.1.3. Threat of Substitution
    • 3.6.1.4. Threat of New Entrants
    • 3.6.1.5. Competitive Rivalry
  • 3.6.2. PESTLE Analysis
    • 3.6.2.1. Political Landscape
    • 3.6.2.2. Economic Landscape
    • 3.6.2.3. Social Landscape
    • 3.6.2.4. Technology Landscape
    • 3.6.2.5. Environmental Landscape
    • 3.6.2.6. Legal Landscape
• 3.7. Market Entry Strategies

Chapter 4. U.S. Plant-based Meat Market: Source Estimates & Trend Analysis

• 4.1. Plant-based Meat Market: Source Movement Analysis, 2024 & 2030
• 4.2. Soy
  • 4.2.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
• 4.3. Pea
  • 4.3.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
• 4.4. Wheat
  • 4.4.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
• 4.5. Others
  • 4.5.1. Market estimates and forecasts, 2018 - 2030 (USD Million)

Chapter 5. U.S. Plant-based Meat Market: Product Estimates & Trend Analysis

• 5.1. Plant-based Meat Market: Product Movement Analysis, 2024 & 2030
• 5.2. Burgers
  • 5.2.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
• 5.3. Sausages
  • 5.3.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
• 5.4. Patties
  • 5.4.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
• 5.5. Nuggets, Tenders & Cutlets
  • 5.5.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
• 5.6. Grounds
  • 5.6.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
• 5.7. Others
  • 5.7.1. Market estimates and forecasts, 2018 - 2030 (USD Million)

Chapter 6. U.S. Plant-based Meat Market: Type Estimates & Trend Analysis

• 6.1. Plant-based Meat Market: Type Movement Analysis, 2024 & 2030
• 6.2. Chicken
  • 6.2.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
• 6.3. Pork
  • 6.3.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
• 6.4. Beef
  • 6.4.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
• 6.5. Fish
  • 6.5.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
• 6.6. Others
  • 6.6.1. Market estimates and forecasts, 2018 - 2030 (USD Million)

Chapter 7. U.S. Plant-based Meat Market: End-user Estimates & Trend Analysis

• 7.1. Plant-based Meat Market: End-user Movement Analysis, 2024 & 2030
• 7.2. Retail
  • 7.2.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
• 7.3. HORECA
  • 7.3.1. Market estimates and forecasts, 2018 - 2030 (USD Million)

Chapter 8. U.S. Plant-based Meat Market: Storage Estimates & Trend Analysis

• 8.1. Plant-based Meat Market: Storage Movement Analysis, 2024 & 2030
• 8.2. Refrigerated
  • 8.2.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
• 8.3. Frozen
  • 8.3.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
• 8.4. Shelf-stable
  • 8.4.1. Market estimates and forecasts, 2018 - 2030 (USD Million)

Chapter 9. Competitive Landscape

• 9.1 Company/Competition Categorization (Key Innovators, Market Leaders, And Emerging Players)
• 9.2 Participants' Overview
• 9.3 Financial Performance
• 9.4 Product Benchmarking
• 9.5 Company Market Share Analysis, 2024
• 9.6 Company Heat Map Analysis, 2024
• 9.7 Strategy Mapping
  • 9.7.1 Beyond Meat
  • 9.7.2 Impossible Foods Inc.
  • 9.7.3 Maple Leaf Foods (Field Roast & Maple Leaf)
  • 9.7.4 Conagra, Inc. (Gardein Protein International)
  • 9.7.5 Kellogg NA Co. (MorningStar Farms)
  • 9.7.6 Amy's Kitchen, Inc.
  • 9.7.7 Tofurky
  • 9.7.8 Kraft Foods,Inc.
  • 9.7.10 Lightlife Foods, Inc
  • 9.7.11 Trader Joe's
  • 9.7.12 Yves Veggie Cuisine (The Hain-Celestial Canada, ULC)
  • 9.7.13 Eat JUST Inc.
  • 9.7.14 No Evil Foods