拡張現実（AR）市場の規模、シェア、予測、動向分析：提供内容・タイプ・用途・エンドユーザー・地域別 - 2031年までの世界予測

この調査レポートは、「拡張現実市場：提供内容別（スマートグラス、ヘッドセット）、タイプ別、用途別（トレーニング・学習、ゲーム、プロモーション・広告）、エンドユーザー別（小売業・eコマース、メディア・エンターテインメント、医療、旅行・観光業）、地域別 - 2031年までの世界予測」と題し、主要5地域の拡張現実 (AR) 市場を詳細に分析し、現在の市場動向、市場規模、市場シェア、最近の動向、2031年までの予測などに重点を置いて解説しています。

拡張現実市場は、2024年から2031年までのCAGR34.9%で、2031年までに2,101億米ドルに達すると予測されます。

この市場の成長を牽引しているのは、AR導入に向けた政府のイニシアチブの増加、小売業・eコマース分野でのAR技術に対する需要の高まり、医療での採用拡大です。しかし、プライバシーとセキュリティに関する懸念とハードウェアの高コストが市場の成長を抑制しています。

また、5G技術の進歩や旅行・観光産業における新たなビジネスチャンスは、市場成長の機会を生み出すと期待されています。しかし、熟練した専門家の不足は、市場の成長に影響を与える重要な課題です。

目次

第1章 市場の定義と範囲

第2章 調査手法

• 調査アプローチ
• データ収集と検証プロセス
  • 2次調査
  • 1次調査/業界KOLへのインタビュー
• 市場規模と予測
  • 市場規模・推計アプローチ
  • 成長予測アプローチ
• 本調査の前提条件

第3章 エグゼクティブサマリー

• 概要
• 市場分析：提供内容別
• 市場分析：タイプ別
• 市場分析：用途別
• 市場分析：最終用途産業別
• 市場分析：地域別
• 競合分析

第4章 市場洞察

• 市場概要
• 市場成長に影響を与える要因
  • 促進要因
    • AR導入に向けた政府の取り組みの増加
    • 小売業・eコマース分野におけるAR技術の需要増加
    • 医療分野におけるAR技術の採用増加
  • 抑制要因
    • プライバシーとセキュリティへの懸念
    • ハードウェアの高コスト
  • 機会
    • 5G技術の進歩
    • 旅行・観光産業における新たな機会
  • 課題
    • 没入型技術分野における熟練専門家の不足
• 市場動向
• ケーススタディ
• ポーターのファイブフォース分析
• 規制分析

第5章 拡張現実（AR）市場の評価：提供内容別

• 概要
• ハードウェア
  • ヘッドマウントディスプレイ
    • スマートグラス
    • ヘッドセット
    • その他のヘッドマウントディスプレイ
  • ヘッドアップディスプレイ
• プラットフォーム
• サービス

第6章 拡張現実（AR）市場の評価：タイプ別

• 概要
• マーカーベースAR
• マーカーレスAR

第7章 拡張現実（AR）市場の評価：用途別

• 概要
• トレーニング・学習
• 品質検査
• 観光・ビジター体験
• 遠隔支援
• 設計・モデリング
• ゲーム
• プロモーション・広告
• その他の用途

第8章 拡張現実（AR）市場の評価：最終用途産業別

• 概要
• 工業・製造業
• 医療
• 教育
• 小売業・eコマース
• メディア・エンターテインメント
• 運輸・物流
• 自動車産業
• 旅行・観光業
• 不動産
• 販売・マーケティング
• その他産業

第9章 拡張現実市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • スペイン
  • その他欧州
• アジア太平洋
  • 日本
  • 中国
  • インド
  • 韓国
  • その他アジア太平洋
• ラテンアメリカ
• 中東・アフリカ

第10章 競合分析

• 概要
• 主要成長戦略
• 競合ベンチマーキング
• 競合ダッシュボード
  • 業界リーダー
  • 市場差別化要因
  • 既存企業
  • 新興企業
• 市場シェア分析

第11章 企業プロファイル

• Google LLC
• PTC, Inc.
• Seiko Epson Corporation
• Microsoft Corporation
• Samsung Electronics Co., Ltd.
• Apple Inc.
• NVIDIA Corporation
• Qualcomm Technologies, Inc.
• Magic Leap, Inc.
• Vuzix Corporation
• Lenovo
• Sony Corporation
• Meta Platform, Inc.
• Snap Inc.
• MAD Gaze

注：上位5社のSWOT分析を提供予定*

第12章 付録

LIST OF TABLES

• Table 1 Currency Conversion Rate, 2018-2022
• Table 2 Global Augmented Reality Market, by Offering, 2022-2031 (USD Million)
• Table 3 Global Augmented Reality Hardware Market, by Type, 2022-2031 (USD Million)
• Table 4 Global Augmented Reality Hardware Market, by Country/Region, 2022-2031 (USD Million)
• Table 5 Global Augmented Reality Market for Head-mounted Display, by Type, 2022-2031 (USD Million)
• Table 6 Global Augmented Reality Market for Head-mounted Display, by Country/Region, 2022-2031 (USD Million)
• Table 7 Global Augmented Reality Market for Smart Glasses, by Country/Region, 2022-2031 (USD Million)
• Table 8 Global Augmented Reality Market for Headsets, by Country/Region, 2022-2031 (USD Million)
• Table 9 Global Augmented Reality Market for Other Head-mounted Displays, by Country/Region, 2022-2031 (USD Million)
• Table 10 Global Augmented Reality Platform Market, by Country/Region, 2022-2031 (USD Million)
• Table 11 Global Augmented Reality Services Market, by Country/Region, 2022-2031 (USD Million)
• Table 12 Global Augmented Reality Market, by Type, 2022-2031 (USD Million)
• Table 13 Global Marker-based Augmented Reality Market, by Country/Region, 2022-2031 (USD Million)
• Table 14 Global Marker-less Augmented Reality Market, by Country/Region, 2022-2031 (USD Million)
• Table 15 Global Augmented Reality Market, by Application, 2022-2031 (USD Million)
• Table 16 Global Augmented Reality Market for Training & Learning, by Country/Region, 2022-2031 (USD Million)
• Table 17 Global Augmented Reality Market for Quality Inspection, by Country/Region, 2022-2031 (USD Million)
• Table 18 Global Augmented Reality Market for Tourism & Visitor Experience, by Country/Region, 2022-2031 (USD Million)
• Table 19 Global Augmented Reality Market for Remote Assistance, by Country/Region, 2022-2031 (USD Million)
• Table 20 Global Augmented Reality Market for Designing & Modeling, by Country/Region, 2022-2031 (USD Million)
• Table 21 Global Augmented Reality Market for Gaming, by Country/Region, 2022-2031 (USD Million)
• Table 22 Global Augmented Reality Market for Promotion & Advertising, by Country/Region, 2022-2031 (USD Million)
• Table 23 Global Augmented Reality Market for Other Applications, by Country/Region, 2022-2031 (USD Million)
• Table 24 Global Augmented Reality Market, by End-use Industry, 2022-2031 (USD Million)
• Table 25 Global Augmented Reality Market for Industrial & Manufacturing, by Country/Region, 2022-2031 (USD Million)
• Table 26 Global Augmented Reality Market for Healthcare, by Country/Region, 2022-2031 (USD Million)
• Table 27 Global Augmented Reality Market for Education, by Country/Region, 2022-2031 (USD Million)
• Table 28 Global Augmented Reality Market for Retail & E-commerce, by Country/Region, 2022-2031 (USD Million)
• Table 29 Global Augmented Reality Market for Media & Entertainment, by Country/Region, 2022-2031 (USD Million)
• Table 30 Global Augmented Reality Market for Transportation & Logistics, by Country/Region, 2022-2031 (USD Million)
• Table 31 Global Augmented Reality Market for Automotive, by Country/Region, 2022-2031 (USD Million)
• Table 32 Global Augmented Reality Market for Travel & Tourism, by Country/Region, 2022-2031 (USD Million)
• Table 33 Global Augmented Reality Market for Real Estate, by Country/Region, 2022-2031 (USD Million)
• Table 34 Global Augmented Reality Market for Sales & Marketing, by Country/Region, 2022-2031 (USD Million)
• Table 35 Global Augmented Reality Market for Other End-use Industries, by Country/Region, 2022-2031 (USD Million)
• Table 36 Global Augmented Reality Market, by Country/Region, 2022-2031 (USD Million)
• Table 37 North America: Augmented Reality Market, by Country, 2022-2031 (USD Million)
• Table 38 North America: Augmented Reality Market, by Offering, 2022-2031 (USD Million)
• Table 39 North America: Augmented Reality Hardware Market, by Type, 2022-2031 (USD Million)
• Table 40 North America: Augmented Reality Market for Head-mounted Display, by Type, 2022-2031 (USD Million)
• Table 41 North America: Augmented Reality Market, by Type, 2022-2031 (USD Million)
• Table 42 North America: Augmented Reality Market, by Application, 2022-2031 (USD Million)
• Table 43 North America: Augmented Reality Market, by End-use Industry, 2022-2031 (USD Million)
• Table 44 U.S.: Augmented Reality Market, by Offering, 2022-2031 (USD Million)
• Table 45 U.S.: Augmented Reality Hardware Market, by Type, 2022-2031 (USD Million)
• Table 46 U.S.: Augmented Reality Market for Head-mounted Display, by Type, 2022-2031 (USD Million)
• Table 47 U.S.: Augmented Reality Market, by Type, 2022-2031 (USD Million)
• Table 48 U.S.: Augmented Reality Market, by Application, 2022-2031 (USD Million)
• Table 49 U.S.: Augmented Reality Market, by End-use Industry, 2022-2031 (USD Million)
• Table 50 Canada: Augmented Reality Market, by Offering, 2022-2031 (USD Million)
• Table 51 Canada: Augmented Reality Hardware Market, by Type, 2022-2031 (USD Million)
• Table 52 Canada: Augmented Reality Market for Head-mounted Display, by Type, 2022-2031 (USD Million)
• Table 53 Canada: Augmented Reality Market, by Type, 2022-2031 (USD Million)
• Table 54 Canada: Augmented Reality Market, by Application, 2022-2031 (USD Million)
• Table 55 Canada: Augmented Reality Market, by End-use Industry, 2022-2031 (USD Million)
• Table 56 Europe: Augmented Reality Market, by Country/Region, 2022-2031 (USD Million)
• Table 57 Europe: Augmented Reality Market, by Offering, 2022-2031 (USD Million)
• Table 58 Europe: Augmented Reality Hardware Market, by Type, 2022-2031 (USD Million)
• Table 59 Europe: Augmented Reality Market for Head-mounted Display, by Type, 2022-2031 (USD Million)
• Table 60 Europe: Augmented Reality Market, by Type, 2022-2031 (USD Million)
• Table 61 Europe: Augmented Reality Market, by Application, 2022-2031 (USD Million)
• Table 62 Europe: Augmented Reality Market, by End-use Industry, 2022-2031 (USD Million)
• Table 63 Germany: Augmented Reality Market, by Offering, 2022-2031 (USD Million)
• Table 64 Germany: Augmented Reality Hardware Market, by Type, 2022-2031 (USD Million)
• Table 65 Germany: Augmented Reality Market for Head-mounted Display, by Type, 2022-2031 (USD Million)
• Table 66 Germany: Augmented Reality Market, by Type, 2022-2031 (USD Million)
• Table 67 Germany: Augmented Reality Market, by Application, 2022-2031 (USD Million)
• Table 68 Germany: Augmented Reality Market, by End-use Industry, 2022-2031 (USD Million)
• Table 69 U.K.: Augmented Reality Market, by Offering, 2022-2031 (USD Million)
• Table 70 U.K.: Augmented Reality Hardware Market, by Type, 2022-2031 (USD Million)
• Table 71 U.K.: Augmented Reality Market for Head-mounted Display, by Type, 2022-2031 (USD Million)
• Table 72 U.K.: Augmented Reality Market, by Type, 2022-2031 (USD Million)
• Table 73 U.K.: Augmented Reality Market, by Application, 2022-2031 (USD Million)
• Table 74 U.K.: Augmented Reality Market, by End-use Industry, 2022-2031 (USD Million)
• Table 75 France: Augmented Reality Market, by Offering, 2022-2031 (USD Million)
• Table 76 France: Augmented Reality Hardware Market, by Type, 2022-2031 (USD Million)
• Table 77 France: Augmented Reality Market for Head-mounted Display, by Type, 2022-2031 (USD Million)
• Table 78 France: Augmented Reality Market, by Type, 2022-2031 (USD Million)
• Table 79 France: Augmented Reality Market, by Application, 2022-2031 (USD Million)
• Table 80 France: Augmented Reality Market, by End-use Industry, 2022-2031 (USD Million)
• Table 81 Italy: Augmented Reality Market, by Offering, 2022-2031 (USD Million)
• Table 82 Italy: Augmented Reality Hardware Market, by Type, 2022-2031 (USD Million)
• Table 83 Italy: Augmented Reality Market for Head-mounted Display, by Type, 2022-2031 (USD Million)
• Table 84 Italy: Augmented Reality Market, by Type, 2022-2031 (USD Million)
• Table 85 Italy: Augmented Reality Market, by Application, 2022-2031 (USD Million)
• Table 86 Italy: Augmented Reality Market, by End-use Industry, 2022-2031 (USD Million)
• Table 87 Spain: Augmented Reality Market, by Offering, 2022-2031 (USD Million)
• Table 88 Spain: Augmented Reality Hardware Market, by Type, 2022-2031 (USD Million)
• Table 89 Spain: Augmented Reality Market for Head-mounted Display, by Type, 2022-2031 (USD Million)
• Table 90 Spain: Augmented Reality Market, by Type, 2022-2031 (USD Million)
• Table 91 Spain: Augmented Reality Market, by Application, 2022-2031 (USD Million)
• Table 92 Spain: Augmented Reality Market, by End-use Industry, 2022-2031 (USD Million)
• Table 93 Rest of Europe: Augmented Reality Market, by Offering, 2022-2031 (USD Million)
• Table 94 Rest of Europe: Augmented Reality Hardware Market, by Type, 2022-2031 (USD Million)
• Table 95 Rest of Europe: Augmented Reality Market for Head-mounted Display, by Type, 2022-2031 (USD Million)
• Table 96 Rest of Europe: Augmented Reality Market, by Type, 2022-2031 (USD Million)
• Table 97 Rest of Europe: Augmented Reality Market, by Application, 2022-2031 (USD Million)
• Table 98 Rest of Europe: Augmented Reality Market, by End-use Industry, 2022-2031 (USD Million)
• Table 99 Asia-Pacific: Augmented Reality Market, by Country/Region, 2022-2031 (USD Million)
• Table 100 Asia-Pacific: Augmented Reality Market, by Offering, 2022-2031 (USD Million)
• Table 101 Asia-Pacific: Augmented Reality Hardware Market, by Type, 2022-2031 (USD Million)
• Table 102 Asia-Pacific: Augmented Reality Market for Head-mounted Display, by Type, 2022-2031 (USD Million)
• Table 103 Asia-Pacific: Augmented Reality Market, by Type, 2022-2031 (USD Million)
• Table 104 Asia-Pacific: Augmented Reality Market, by Application, 2022-2031 (USD Million)
• Table 105 Asia-Pacific: Augmented Reality Market, by End-use Industry, 2022-2031 (USD Million)
• Table 106 Japan: Augmented Reality Market, by Offering, 2022-2031 (USD Million)
• Table 107 Japan: Augmented Reality Hardware Market, by Type, 2022-2031 (USD Million)
• Table 108 Japan: Augmented Reality Market for Head-mounted Display, by Type, 2022-2031 (USD Million)
• Table 109 Japan: Augmented Reality Market, by Type, 2022-2031 (USD Million)
• Table 110 Japan: Augmented Reality Market, by Application, 2022-2031 (USD Million)
• Table 111 Japan: Augmented Reality Market, by End-use Industry, 2022-2031 (USD Million)
• Table 112 China: Augmented Reality Market, by Offering, 2022-2031 (USD Million)
• Table 113 China: Augmented Reality Hardware Market, by Type, 2022-2031 (USD Million)
• Table 114 China: Augmented Reality Market for Head-mounted Display, by Type, 2022-2031 (USD Million)
• Table 115 China: Augmented Reality Market, by Type, 2022-2031 (USD Million)
• Table 116 China: Augmented Reality Market, by Application, 2022-2031 (USD Million)
• Table 117 China: Augmented Reality Market, by End-use Industry, 2022-2031 (USD Million)
• Table 118 India: Augmented Reality Market, by Offering, 2022-2031 (USD Million)
• Table 119 India: Augmented Reality Hardware Market, by Type, 2022-2031 (USD Million)
• Table 120 India: Augmented Reality Market for Head-mounted Display, by Type, 2022-2031 (USD Million)
• Table 121 India: Augmented Reality Market, by Type, 2022-2031 (USD Million)
• Table 122 India: Augmented Reality Market, by Application, 2022-2031 (USD Million)
• Table 123 India: Augmented Reality Market, by End-use Industry, 2022-2031 (USD Million)
• Table 124 South Korea: Augmented Reality Market, by Offering, 2022-2031 (USD Million)
• Table 125 South Korea: Augmented Reality Hardware Market, by Type, 2022-2031 (USD Million)
• Table 126 South Korea: Augmented Reality Market for Head-mounted Display, by Type, 2022-2031 (USD Million)
• Table 127 South Korea: Augmented Reality Market, by Type, 2022-2031 (USD Million)
• Table 128 South Korea: Augmented Reality Market, by Application, 2022-2031 (USD Million)
• Table 129 South Korea: Augmented Reality Market, by End-use Industry, 2022-2031 (USD Million)
• Table 130 Rest of Asia-Pacific: Augmented Reality Market, by Offering, 2022-2031 (USD Million)
• Table 131 Rest of Asia-Pacific: Augmented Reality Hardware Market, by Type, 2022-2031 (USD Million)
• Table 132 Rest of Asia-Pacific: Augmented Reality Market for Head-mounted Display, by Type, 2022-2031 (USD Million)
• Table 133 Rest of Asia-Pacific: Augmented Reality Market, by Type, 2022-2031 (USD Million)
• Table 134 Rest of Asia-Pacific: Augmented Reality Market, by Application, 2022-2031 (USD Million)
• Table 135 Rest of Asia-Pacific: Augmented Reality Market, by End-use Industry, 2022-2031 (USD Million)
• Table 136 Latin America: Augmented Reality Market, by Offering, 2022-2031 (USD Million)
• Table 137 Latin America: Augmented Reality Hardware Market, by Type, 2022-2031 (USD Million)
• Table 138 Latin America: Augmented Reality Market for Head-mounted Display, by Type, 2022-2031 (USD Million)
• Table 139 Latin America: Augmented Reality Market, by Type, 2022-2031 (USD Million)
• Table 140 Latin America: Augmented Reality Market, by Application, 2022-2031 (USD Million)
• Table 141 Latin America: Augmented Reality Market, by End-use Industry, 2022-2031 (USD Million)
• Table 142 Middle East & Africa: Augmented Reality Market, by Offering, 2022-2031 (USD Million)
• Table 143 Middle East & Africa: Augmented Reality Hardware Market, by Type, 2022-2031 (USD Million)
• Table 144 Middle East & Africa: Augmented Reality Market for Head-mounted Display, by Type, 2022-2031 (USD Million)
• Table 145 Middle East & Africa: Augmented Reality Market, by Type, 2022-2031 (USD Million)
• Table 146 Middle East & Africa: Augmented Reality Market, by Application, 2022-2031 (USD Million)
• Table 147 Middle East & Africa: Augmented Reality Market, by End-use Industry, 2022-2031 (USD Million)
• Table 148 Recent Developments, by Company, 2021-2024

LIST OF FIGURES

• Figure 1 Market Ecosystem
• Figure 2 Key Stakeholders
• Figure 3 Research Process
• Figure 4 Key Secondary Sources
• Figure 5 Primary Research Techniques.
• Figure 6 Key Executives Interviewed
• Figure 7 Breakdown of Primary Interviews (Supply-Side & Demand-Side)
• Figure 8 Market Sizing and Growth Forecast Approach
• Figure 9 Key Insights
• Figure 10 Global Augmented Reality Market, by Offering, 2024 Vs. 2031 (USD Million)
• Figure 11 Global Augmented Reality Market, by Type, 2024 Vs. 2031 (USD Million)
• Figure 12 Global Augmented Reality Market, by Application, 2024 Vs. 2031 (USD Million)
• Figure 13 Global Augmented Reality Market, by End-use Industry, 2024 Vs. 2031 (USD Million)
• Figure 14 Global Augmented Reality Market, by Region, 2024 Vs. 2031 (USD Million)
• Figure 15 Impact Analysis: Global Augmented Reality Market
• Figure 16 Global Augmented Reality Market, by Offering, 2024 Vs. 2031 (USD Million)
• Figure 17 Global Augmented Reality Market, by Type, 2024 Vs. 2031 (USD Million)
• Figure 18 Global Augmented Reality Market, by Application, 2024 Vs. 2031 (USD Million)
• Figure 19 Global Augmented Reality Market, by End-use Industry, 2024 Vs. 2031 (USD Million)
• Figure 20 Global Augmented Reality Market, by Region, 2024 Vs. 2031 (USD Million)
• Figure 21 North America: Augmented Reality Market Snapshot
• Figure 22 Europe: Augmented Reality Market Snapshot
• Figure 23 Asia-Pacific: Augmented Reality Market Snapshot
• Figure 24 Growth Strategies Adopted by Leading Market Players (2022-2024)
• Figure 25 Vendor Market Positioning Analysis (2022-2024)
• Figure 26 Competitive Dashboard: Global Augmented Reality Market
• Figure 27 Google LLC: Financial Overview (2022)
• Figure 28 PTC, Inc.: Financial Overview (2022)
• Figure 29 Seiko Epson Corporation: Financial Overview (2022)
• Figure 30 Microsoft Corporation: Financial Overview (2022)
• Figure 31 Samsung Electronics Co., Ltd.: Financial Overview (2022)
• Figure 32 Apple Inc.: Financial Overview (2022)
• Figure 33 Qualcomm Technologies, Inc.: Financial Overview (2022)
• Figure 34 Lenovo: Financial Overview (2022)
• Figure 35 NVIDIA Corporation: Financial Overview (2022)
• Figure 36 Magic Leap, Inc.: Financial Overview (2022)

Augmented Reality Market by Offering (Smart Glasses, Headsets), Type, Application (Training & Learning, Gaming, Promotion & Advertising), End User (Retail & E-commerce, Media & Entertainment, Healthcare, Travel & Tourism), and Geography-Global Forecast to 2031

The research report titled 'Augmented Reality Market by Offering (Smart Glasses, Headsets), Type, Application (Training & Learning, Gaming, Promotion & Advertising), End User (Retail & E-commerce, Media & Entertainment, Healthcare, Travel & Tourism), and Geography-Global Forecast to 2031,' provides an in-depth analysis of augmented reality market in five major geographies and emphasizes on the current market trends, market sizes, market shares, recent developments, and forecasts till 2031.

The augmented reality market is projected to reach $210.1 billion by 2031, at a CAGR of 34.9% from 2024 to 2031.

The growth of this market is driven by the increasing government initiatives for AR implementation, rising demand for AR technology in the retail & e-commerce sectors, and growing adoption in healthcare. However, privacy & security concerns and the high cost of hardware restrain the market's growth.

Additionally, advancements in 5G technology and emerging opportunities in the travel & tourism industry are expected to create market growth opportunities. However, the shortage of skilled professionals is a significant challenge impacting the market's growth.

The augmented reality market is segmented by offering (hardware (head-mounted display (smart glasses, headsets, other head-mounted displays), head-up display), platform, services), type (marker-based AR, marker-less AR), application (training & learning, quality inspection, tourism & visitor experience, remote assistance, designing & modeling, gaming, promotion & advertising, other applications), and end-use industry (industrial & manufacturing, healthcare, education, retail & e-commerce, media & entertainment, transportation & logistics, automotive, travel & tourism, real estate, sales & marketing, other end-use industries). The study also evaluates industry competitors and analyzes the market at the regional and country levels.

Based on offering, the augmented reality market is segmented into hardware, platform, and services. In 2024, the hardware segment is expected to account for the largest share of over 55% of the augmented reality market. The large market share of this segment is attributed to the rising demand for AR technology in the retail & e-commerce sectors, the rapid growth in smartphone sales, and the development of AR smart glasses by market players. In addition, the benefits offered by the hardware segment, such as improved user experience, increased performance, accurate tracking and mapping, user-friendly interfaces, and data visualization, are contributing to the growth of this segment. Moreover, this segment is also projected to register the highest CAGR during the forecast period.

Based on type, the augmented reality market is segmented into marker-based AR and marker-less AR. In 2024, the marker-based AR segment is expected to account for the larger share of the augmented reality market. The large market share of this segment is attributed to advancements in remote assistance systems for navigation in the automotive and travel & tourism sectors and rising demand for AR technology in the entertainment industry. Moreover, the marker-based AR segment is projected to register the highest CAGR during the forecast period.

Based on application, the augmented reality market is segmented into training & learning, quality inspection, tourism & visitor experience, remote assistance, designing & modeling, gaming, promotion & advertising, and other applications. In 2024, the gaming segment is expected to account for the largest share of over 33% of the augmented reality market. However, the promotion & advertising segment is projected to register the highest CAGR during the period. This segment's growth is driven by the widespread use of smartphones and tablets equipped with AR capabilities, the rising need to enhance consumer engagement, and the growing significance of AR in marketing and communications departments.

Based on end-use industry, the augmented reality market is segmented into industrial & manufacturing, healthcare, education, retail & e-commerce, media & entertainment, transportation & logistics, automotive, travel & tourism, real estate, sales & marketing, and other end-use industries. In 2024, the media & entertainment segment is expected to account for the largest share of over 25% of the augmented reality market. However, the healthcare segment is projected to register the highest CAGR during the period. The growth of this segment is driven by the growing development of AR solutions specifically for surgical environments that can enhance precision and reduce risks, the rise of telehealth, and increasing government investment in healthcare institutions.

Based on geography, the augmented reality market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, North America is expected to account for the largest share of over 40.0% of the augmented reality market. The presence of prominent augmented reality players is expected to contribute to the high revenue share of this region. However, the market in Asia-Pacific is projected to record the highest CAGR of over 37.5% during the forecast period. The growth of this regional market can be attributed to the increasing government initiatives aimed at promoting the implementation of immersive technologies across various sectors, advancements in 5G technology, and emerging opportunities in the travel & tourism industry. Moreover, the increasing growth of this regional market is attributed to the expansion of regional economies and rapid infrastructure development, particularly in Japan, South Korea, and India.

The key players operating in the augmented reality market are Google LLC (U.S.), PTC, Inc. (U.S.), Seiko Epson Corporation (Japan), Microsoft Corporation (U.S.), Samsung Electronics Co., Ltd. (South Korea), Apple Inc. (U.S.), NVIDIA Corporation (U.S.), Qualcomm Technologies, Inc. (U.S.), Magic Leap, Inc. (U.S.), Vuzix Corporation (U.S.), Lenovo (China), Sony Corporation (Japan), Meta Platform, Inc. (U.S.), Snap Inc. (U.S.), and MAD Gaze (China).

Key Questions Answered in the Report:

• Which are the high-growth market segments in terms of offering, type, application, and end-use industry?
• What is the historical market size for augmented reality across the globe?
• What are the market forecasts and estimates for 2024-2031?
• What are the major drivers, restraints, opportunities, challenges, and trends in the augmented reality market?
• Who are the major players in the augmented reality market, and what are their market shares?
• What is the competitive landscape like?
• What are the recent developments in the augmented reality market?
• What are the various strategies adopted by major market players?
• What are the geographic trends and high-growth countries?
• Who are the local emerging players in the augmented reality market? How do they compete with the other players?

Scope of the Report:

Augmented Reality Market Assessment-by Offering

• Hardware
  • Head-mounted Display
• Smart Glasses
• Headsets
• Other Head-mounted Displays
  • Head-up Display
• Platform
• Services

Augmented Reality Market Assessment-by Type

• Marker-based AR
• Marker-less AR

Augmented Reality Market Assessment-by Application

• Training & Learning
• Quality Inspection
• Tourism & Visitor Experience
• Remote Assistance
• Designing & Modeling
• Gaming
• Promotion & Advertising
• Other Applications

Augmented Reality Market Assessment-by End-use Industry

• Industrial & Manufacturing
• Healthcare
• Education
• Retail & E-commerce
• Media & Entertainment
• Transportation & Logistics
• Automotive
• Travel & Tourism
• Real Estate
• Sales & Marketing
• Other End-use Industries

Augmented Reality Market Assessment-by Geography

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia-Pacific
  • Japan
  • China
  • India
  • South Korea
  • Rest of Asia-Pacific
• Latin America
• Middle East & Africa

TABLE OF CONTENTS

1. Market Definition & Scope

• 1.1. Market Definition
• 1.2. Currency & Limitations
  • 1.2.1. Currency
  • 1.2.2. Limitations

2. Research Methodology

• 2.1. Research Approach
• 2.2. Data Collection & Validation Process
  • 2.2.1. Secondary Research
  • 2.2.2. Primary Research/Interviews with Key Opinion Leaders from the Industry
• 2.3. Market Sizing and Forecasting
  • 2.3.1. Market Size Estimation Approach
  • 2.3.2. Growth Forecast Approach
• 2.4. Assumptions for the Study

3. Executive Summary

• 3.1. Overview
• 3.2. Market Analysis, By Offering
• 3.3. Market Analysis, By Type
• 3.4. Market Analysis, By Application
• 3.5. Market Analysis, By End-use Industry
• 3.6. Market Analysis, By Geography
• 3.7. Competitive Analysis

4. Market Insights

• 4.1. Overview
• 4.2. Factors Affecting Market Growth
  • 4.2.1. Drivers
    • 4.2.1.1. Increasing Government Initiatives for AR Implementation
    • 4.2.1.2. Rising Demand for AR Technology in the Retail & E-Commerce Sectors
    • 4.2.1.3. Rising Adoption of AR Technology in the Healthcare Sector
  • 4.2.2. Restraints
    • 4.2.2.1. Privacy & Security Concerns
    • 4.2.2.2. High Cost of Hardware
  • 4.2.3. Opportunities
    • 4.2.3.1. Advancements in 5G Technology
    • 4.2.3.2. Emerging Opportunities in the Travel & Tourism Industry
  • 4.2.4. Challenges
    • 4.2.4.1. Shortage of Skilled Professionals in the Field of Immersive Technologies
• 4.3. Market Trends
• 4.4. Case Studies
• 4.5. Porter's Five Forces Analysis
  • 4.5.1. Bargaining Power of Buyers
  • 4.5.2. Bargaining Power of Suppliers
  • 4.5.3. Threat of Substitutes
  • 4.5.4. Threat of New Entrants
  • 4.5.5. Degree of Competition
• 4.6. Regulatory Analysis

5. Augmented Reality Market Assessment-by Offering

• 5.1. Overview
• 5.2. Hardware
  • 5.2.1. Head-mounted Display
    • 5.2.1.1. Smart Glasses
    • 5.2.1.2. Headsets
    • 5.2.1.3. Other Head-mounted Displays
  • 5.2.2. Head-up Display
• 5.3. Platform
• 5.4. Services

6. Augmented Reality Market Assessment-by Type

• 6.1. Overview
• 6.2. Marker-based AR
• 6.3. Marker-less AR

7. Augmented Reality Market Assessment-by Application

• 7.1. Overview
• 7.2. Training & Learning
• 7.3. Quality Inspection
• 7.4. Tourism & Visitor Experiences
• 7.5. Remote Assistance
• 7.6. Designing & Modeling
• 7.7. Gaming
• 7.8. Promotion & Advertising
• 7.9. Other Applications

8. Augmented Reality Market Assessment-by End-use Industry

• 8.1. Overview
• 8.2. Industrial & Manufacturing
• 8.3. Healthcare
• 8.4. Education
• 8.5. Retail & E-commerce
• 8.6. Media & Entertainment
• 8.7. Transportation & Logistics
• 8.8. Automotive
• 8.9. Travel & Tourism
• 8.10. Real Estate
• 8.11. Sales & Marketing
• 8.12. Other End-use Industries

9. Augmented Reality Market-by Geography

• 9.1. Overview
• 9.2. North America
  • 9.2.1. U.S.
  • 9.2.2. Canada
• 9.3. Europe
  • 9.3.1. Germany
  • 9.3.2. U.K.
  • 9.3.3. France
  • 9.3.4. Italy
  • 9.3.5. Spain
  • 9.3.6. Rest of Europe
• 9.4. Asia-Pacific
  • 9.4.1. Japan
  • 9.4.2. China
  • 9.4.3. India
  • 9.4.4. South Korea
  • 9.4.5. Rest of Asia-Pacific
• 9.5. Latin America
• 9.6. Middle East & Africa

10. Competition Analysis

• 10.1. Overview
• 10.2. Key Growth Strategies
• 10.3. Competitive Benchmarking
• 10.4. Competitive Dashboard
  • 10.4.1. Industry Leaders
  • 10.4.2. Market Differentiators
  • 10.4.3. Vanguards
  • 10.4.4. Emerging Companies
• 10.5. Market Share Analysis

11. Company Profiles

• 11.1. Google LLC
• 11.2. PTC, Inc.
• 11.3. Seiko Epson Corporation
• 11.4. Microsoft Corporation
• 11.5. Samsung Electronics Co., Ltd.
• 11.6. Apple Inc.
• 11.7. NVIDIA Corporation
• 11.8. Qualcomm Technologies, Inc.
• 11.9. Magic Leap, Inc.
• 11.10. Vuzix Corporation
• 11.11. Lenovo
• 11.12. Sony Corporation
• 11.13. Meta Platform, Inc.
• 11.14. Snap Inc.
• 11.15. MAD Gaze

Note: SWOT Analysis of the Top 5 Companies Will Be Provided*

12. Appendix

• 12.1. Available Customization
• 12.2. Related Reports