バンキングCRMソフトウェアの世界市場規模、シェア、産業動向分析レポート：提供別（ソリューション、サービス）、展開モード別（オンプレミス、クラウド）、用途別、地域別の展望・予測、2022～2028年

バンキングCRMソフトウェアの世界市場規模は、2028年には241億米ドルに達し、予測期間中に15.3%のCAGRで市場成長する見込みです。

バンキングCRMソフトウェアは、より多くの企業や銀行部門が顧客インサイト活動の実施に依存しているため、劇的に拡大しています。さらに、リモートワークの結果として、主に顧客データに頻繁にアクセスし、意思決定を行うための正確な情報、および財務管理を必要とする個人が、企業の顧客記録やシステムにさらにダイナミックかつリモートアクセスすることがより重要な要件となっています。そして、世界の健康危機の中で、これはバンキングCRMソフトウェア業界にとって重要な発展要因の1つになりました。

CRMソフトウェアは、銀行が顧客ベースをうまく管理し、顧客の好みを考慮し、市場で際立ったソリューションを提供するのに役立ちます。このソフトウェアの支援により、銀行は顧客のニーズを重視したビジネス戦略を策定し、顧客の財務データを適切に監視することができます。さらに、CRMは、時間のかかる管理業務を減らし、顧客とのやり取りを改善し、消費者の需要を満たすために複数の銀行部門を設立することで、銀行の時間を節約することができます。その結果、投資家は、投資バンキングCRMへの大きな動きを見てきました。

COVID-19影響度分析

顧客サービス業務におけるオンライン＆デジタル化プラットフォームの使用と受容が世界的に拡大したため、COVID-19の流行はバンキングCRMソフトウェア市場に多大な貢献をしています。COVID-19の流行は、バンキングCRMソフトウェアの需要を著しく高めています。これは、リモートワークのトレンドによってもたらされた、顧客サービスの向上と正確なデータ収集への要望が高まったためです。これらの要素は、銀行向けCRMソフトの市場動向に大きく影響します。したがって、パンデミック危機の際には、これらの要素がバンキングCRMソフトウェア分野の拡大を促したのです。

市場成長要因

顧客維持率の向上とセグメンテーション

バンキングCRMソフトウェアは、収入、人口統計、年齢など、さまざまな要因に基づいて顧客をセグメント化することができます。より良いセグメンテーションにより、銀行は個別の顧客戦略を立てることができます。さらに、顧客のリピート率や満足度、好みの投資対象など、顧客の行動をより深く知ることができるようになります。顧客を維持するための技術も、顧客との交流には欠かせません。顧客は対面でのやり取りよりもオンライン・バンキング・サービスを好むため、多くの企業が長期的なつながりを築くための支援を必要としています。これは地域市場の成長を支えています。

バンキングCRMは顧客体験の向上のために高い需要がある

バンキング顧客関係管理（CRM）は、銀行部門がクライアントや顧客に対して、より良い、より信頼できるサービスを提供するための手法です。銀行は、顧客との関係をより充実したものにするために時間とリソースを割くことで、顧客の体験を向上させることができます。また、顧客関係管理は、消費者に高品質のサービスを提供することで、顧客満足を促進します。銀行は、CRMの助けを借りて収集したすべてのデータのおかげで、顧客の要求と要件を見ることができます。その結果、この要素がバンキングCRMソフトウェアの市場拡大に拍車をかけています。

市場の抑制要因

現在のテクノロジースタックへの適応

銀行部門は、主にデータ・セキュリティに関心を持ち、誰が自分の情報にアクセスするかについて、さらなるコントロールを提供することに取り組んでいます。顧客の個人データや口座情報を保護するだけでなく、銀行はITインフラ全体がハッカーの攻撃や危険なマルウェアに対して安全であることを保証する必要があります。高度な情報セキュリティを保証するために、最新のCRMプラットフォームプロバイダーは、役割ベースのアクセス承認から暗号化された取引やデータのバックアップまで、優れたセキュリティ機能を提供しています。

提供の展望

提供サービスに基づき、バンキングCRMソフトウェア市場は、ソリューションセグメントとサービスセグメントに分けられます。2021年には、ソリューションセグメントがバンキングCRMソフトウェア市場を独占し、最大の収益シェアを獲得しました。企業がCRMソフトウェアを使用して、戦略的かつ強力な顧客維持とライバルに対する競争優位を達成することが、主にこのセグメントの発展に寄与しています。また、産業分野では、新規顧客の獲得や長期的な顧客維持に貢献し、市場の拡大に拍車をかけています。

展開モードの展望

展開モードに基づき、バンキングCRMソフトウェア業界は、オンプレミスとクラウドに分けられます。2021年のバンキングCRMソフトウェア市場では、クラウドセグメントがかなりの収益シェアを占めています。クラウドベースの導入により、データは即座にリアルタイムでアクセスすることができ、顧客満足度の向上にも貢献します。ユーザーは顧客情報を同時に見ることができ、どのデバイスからでも利用可能です。中小企業における製品需要の高まりが、クラウドベースのCRMソフトウェアの市場を牽引しています。さらに、クラウドベースのCRMソフトウェアには、手頃な価格、アクセス性、設備費用がほとんどかからないなど、いくつかの利点があります。

用途の展望

用途に基づき、バンキングCRMソフトウェア市場は、顧客サービス、顧客体験管理、CRM分析、マーケティングオートメーション、セールスフォースオートメーション、その他に区分されます。2021年のバンキングCRMソフトウェア市場では、顧客サービス分野が最大の収益シェアを示しました。これは、このソフトウェアが提供できる自動化、合理化、統合により、銀行が顧客を満足させ、ビジネスを維持することができるためです。さらに、インターネットバンキングの利用が増加していることから、カスタマーケア用のバンキングCRMソフトウェアの市場も拡大しています。さらに、銀行はしばしば、他の企業が享受しているブランド・ロイヤルティの利点にもっと注意を払う必要があります。

地域別展望

地域別に見ると、バンキングCRMソフトウェア市場は、北米、欧州、アジア太平洋、LAMEAに二分されます。北米地域は、2021年のバンキングCRMソフトウェア市場で最大の収益シェアを予測しています。この地域の市場開拓に影響を与える主な要因の1つは、顧客体験を向上させるために銀行の顧客関係管理（CRM）ソフトウェアに対するニーズが高まっていることです。さらに、銀行やその他の金融機関は、顧客体験を向上させるためにCRMソフトウェアを使用しており、技術革新者が集中していることが、北米のバンキングCRMの市場成長を後押ししています。

市場参入企業がとる主な戦略は、パートナーシップです。カーディナルマトリックスで示された分析によると、マイクロソフト社がバンキングCRMソフトウェア市場の先駆者です。Oracle Corporation、Salesforce, Inc.、HubSpot, Inc.などの企業が、バンキングCRMソフトウェア市場における主要なイノベーターとして挙げられます。

目次

第1章 市場の範囲と調査手法

• 市場の定義
• 目的
• 市場の範囲
• セグメンテーション
  • バンキングCRMソフトウェアの世界市場、提供別
  • バンキングCRMソフトウェアの世界市場、展開モード別
  • バンキングCRMソフトウェアの世界市場、用途別
  • バンキングCRMソフトウェアの世界市場、地域別
• 調査手法

第2章 市場の概要

• イントロダクション
  • 概要
    • 市場の構成とシナリオ
• 市場に影響を与える主要因
  • 市場促進要因
  • 市場抑制要因

第3章 競合分析-世界

• KBVカーディナルマトリックス
• 最近の業界全体の戦略的展開
  • パートナーシップ、コラボレーション、および契約
  • 製品発売と製品拡大
  • 買収と合併
  • 地理的拡大
• 市場シェア分析、2021年
• 主要成功戦略
  • 主要なリーディングストラテジー：パーセンテージ分布（2018-2022）
  • 主要な戦略的動き：主要なプレーヤーたち

第4章 バンキングCRMソフトウェアの世界市場：提供別

• ソリューションの世界市場：地域別
• サービスの世界市場：地域別

第5章 バンキングCRMソフトウェアの世界市場：展開モード別

• オンプレミスの世界市場：地域別
• クラウドの世界市場：地域別

第6章 バンキングCRMソフトウェアの世界市場：用途別

• 顧客サービスの世界市場：地域別
• カスタマーエクスペリエンスマネジメントの世界市場：地域別
• CRMアナリティクスの世界市場：地域別
• マーケティングオートメーションの世界市場：地域別
• セールスフォースオートメーションの世界市場：地域別
• その他の世界市場：地域別

第7章 バンキングCRMソフトウェアの世界市場：地域別

• 北米
  • 北米のバンキングCRMソフトウェアの国別市場
    • 米国
    • カナダ
    • メキシコ
    • その他北米地域
• 欧州
  • 欧州のバンキングCRMソフトウェア市場：国別
    • ドイツ
    • 英国
    • フランス
    • ロシア
    • スペイン
    • イタリア
    • その他欧州
• アジア太平洋地域
  • アジア太平洋地域のバンキングCRMソフトウェアの国別市場
    • 中国
    • 日本
    • インド
    • 韓国
    • シンガポール
    • マレーシア
    • その他アジア太平洋地域
• LAMEA
  • LAMEAのバンキングCRMソフトウェア市場：国別
    • ブラジル
    • アルゼンチン
    • UAE
    • サウジアラビア
    • 南アフリカ
    • ナイジェリア
    • LAMEAの残りの地域

第8章 企業プロファイル

• Salesforce.com, Inc.
• Microsoft Corporation
• Oracle Corporation
• Pegasystems, Inc.
• HubSpot, Inc.
• SugarCRM, Inc.
• LeadSquared（MarketXpander Services Private Limited）
• KAPTURE
• Zoho Corporation Pvt. Ltd.
• Claritysoft LLC

LIST OF TABLES

• TABLE 1 Global Banking CRM Software Market, 2018 - 2021, USD Million
• TABLE 2 Global Banking CRM Software Market, 2022 - 2028, USD Million
• TABLE 3 Partnerships, Collaborations and Agreements- Banking CRM Software Market
• TABLE 4 Product Launches And Product Expansions- Banking CRM Software Market
• TABLE 5 Acquisition and Mergers- Banking CRM Software Market
• TABLE 6 Geographical Expansions - Banking CRM Software Market
• TABLE 7 Global Banking CRM Software Market by Offering, 2018 - 2021, USD Million
• TABLE 8 Global Banking CRM Software Market by Offering, 2022 - 2028, USD Million
• TABLE 9 Global Solution Market by Region, 2018 - 2021, USD Million
• TABLE 10 Global Solution Market by Region, 2022 - 2028, USD Million
• TABLE 11 Global Services Market by Region, 2018 - 2021, USD Million
• TABLE 12 Global Services Market by Region, 2022 - 2028, USD Million
• TABLE 13 Global Banking CRM Software Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 14 Global Banking CRM Software Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 15 Global On-premise Market by Region, 2018 - 2021, USD Million
• TABLE 16 Global On-premise Market by Region, 2022 - 2028, USD Million
• TABLE 17 Global Cloud Market by Region, 2018 - 2021, USD Million
• TABLE 18 Global Cloud Market by Region, 2022 - 2028, USD Million
• TABLE 19 Global Banking CRM Software Market by Application, 2018 - 2021, USD Million
• TABLE 20 Global Banking CRM Software Market by Application, 2022 - 2028, USD Million
• TABLE 21 Global Customer Service Market by Region, 2018 - 2021, USD Million
• TABLE 22 Global Customer Service Market by Region, 2022 - 2028, USD Million
• TABLE 23 Global Customer Experience Management Market by Region, 2018 - 2021, USD Million
• TABLE 24 Global Customer Experience Management Market by Region, 2022 - 2028, USD Million
• TABLE 25 Global CRM Analytics Market by Region, 2018 - 2021, USD Million
• TABLE 26 Global CRM Analytics Market by Region, 2022 - 2028, USD Million
• TABLE 27 Global Marketing Automation Market by Region, 2018 - 2021, USD Million
• TABLE 28 Global Marketing Automation Market by Region, 2022 - 2028, USD Million
• TABLE 29 Global Salesforce Automation Market by Region, 2018 - 2021, USD Million
• TABLE 30 Global Salesforce Automation Market by Region, 2022 - 2028, USD Million
• TABLE 31 Global Others Market by Region, 2018 - 2021, USD Million
• TABLE 32 Global Others Market by Region, 2022 - 2028, USD Million
• TABLE 33 Global Banking CRM Software Market by Region, 2018 - 2021, USD Million
• TABLE 34 Global Banking CRM Software Market by Region, 2022 - 2028, USD Million
• TABLE 35 North America Banking CRM Software Market, 2018 - 2021, USD Million
• TABLE 36 North America Banking CRM Software Market, 2022 - 2028, USD Million
• TABLE 37 North America Banking CRM Software Market by Offering, 2018 - 2021, USD Million
• TABLE 38 North America Banking CRM Software Market by Offering, 2022 - 2028, USD Million
• TABLE 39 North America Solution Market by Country, 2018 - 2021, USD Million
• TABLE 40 North America Solution Market by Country, 2022 - 2028, USD Million
• TABLE 41 North America Services Market by Country, 2018 - 2021, USD Million
• TABLE 42 North America Services Market by Country, 2022 - 2028, USD Million
• TABLE 43 North America Banking CRM Software Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 44 North America Banking CRM Software Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 45 North America On-premise Market by Country, 2018 - 2021, USD Million
• TABLE 46 North America On-premise Market by Country, 2022 - 2028, USD Million
• TABLE 47 North America Cloud Market by Country, 2018 - 2021, USD Million
• TABLE 48 North America Cloud Market by Country, 2022 - 2028, USD Million
• TABLE 49 North America Banking CRM Software Market by Application, 2018 - 2021, USD Million
• TABLE 50 North America Banking CRM Software Market by Application, 2022 - 2028, USD Million
• TABLE 51 North America Customer Service Market by Country, 2018 - 2021, USD Million
• TABLE 52 North America Customer Service Market by Country, 2022 - 2028, USD Million
• TABLE 53 North America Customer Experience Management Market by Country, 2018 - 2021, USD Million
• TABLE 54 North America Customer Experience Management Market by Country, 2022 - 2028, USD Million
• TABLE 55 North America CRM Analytics Market by Country, 2018 - 2021, USD Million
• TABLE 56 North America CRM Analytics Market by Country, 2022 - 2028, USD Million
• TABLE 57 North America Marketing Automation Market by Country, 2018 - 2021, USD Million
• TABLE 58 North America Marketing Automation Market by Country, 2022 - 2028, USD Million
• TABLE 59 North America Salesforce Automation Market by Country, 2018 - 2021, USD Million
• TABLE 60 North America Salesforce Automation Market by Country, 2022 - 2028, USD Million
• TABLE 61 North America Others Market by Country, 2018 - 2021, USD Million
• TABLE 62 North America Others Market by Country, 2022 - 2028, USD Million
• TABLE 63 North America Banking CRM Software Market by Country, 2018 - 2021, USD Million
• TABLE 64 North America Banking CRM Software Market by Country, 2022 - 2028, USD Million
• TABLE 65 US Banking CRM Software Market, 2018 - 2021, USD Million
• TABLE 66 US Banking CRM Software Market, 2022 - 2028, USD Million
• TABLE 67 US Banking CRM Software Market by Offering, 2018 - 2021, USD Million
• TABLE 68 US Banking CRM Software Market by Offering, 2022 - 2028, USD Million
• TABLE 69 US Banking CRM Software Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 70 US Banking CRM Software Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 71 US Banking CRM Software Market by Application, 2018 - 2021, USD Million
• TABLE 72 US Banking CRM Software Market by Application, 2022 - 2028, USD Million
• TABLE 73 Canada Banking CRM Software Market, 2018 - 2021, USD Million
• TABLE 74 Canada Banking CRM Software Market, 2022 - 2028, USD Million
• TABLE 75 Canada Banking CRM Software Market by Offering, 2018 - 2021, USD Million
• TABLE 76 Canada Banking CRM Software Market by Offering, 2022 - 2028, USD Million
• TABLE 77 Canada Banking CRM Software Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 78 Canada Banking CRM Software Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 79 Canada Banking CRM Software Market by Application, 2018 - 2021, USD Million
• TABLE 80 Canada Banking CRM Software Market by Application, 2022 - 2028, USD Million
• TABLE 81 Mexico Banking CRM Software Market, 2018 - 2021, USD Million
• TABLE 82 Mexico Banking CRM Software Market, 2022 - 2028, USD Million
• TABLE 83 Mexico Banking CRM Software Market by Offering, 2018 - 2021, USD Million
• TABLE 84 Mexico Banking CRM Software Market by Offering, 2022 - 2028, USD Million
• TABLE 85 Mexico Banking CRM Software Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 86 Mexico Banking CRM Software Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 87 Mexico Banking CRM Software Market by Application, 2018 - 2021, USD Million
• TABLE 88 Mexico Banking CRM Software Market by Application, 2022 - 2028, USD Million
• TABLE 89 Rest of North America Banking CRM Software Market, 2018 - 2021, USD Million
• TABLE 90 Rest of North America Banking CRM Software Market, 2022 - 2028, USD Million
• TABLE 91 Rest of North America Banking CRM Software Market by Offering, 2018 - 2021, USD Million
• TABLE 92 Rest of North America Banking CRM Software Market by Offering, 2022 - 2028, USD Million
• TABLE 93 Rest of North America Banking CRM Software Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 94 Rest of North America Banking CRM Software Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 95 Rest of North America Banking CRM Software Market by Application, 2018 - 2021, USD Million
• TABLE 96 Rest of North America Banking CRM Software Market by Application, 2022 - 2028, USD Million
• TABLE 97 Europe Banking CRM Software Market, 2018 - 2021, USD Million
• TABLE 98 Europe Banking CRM Software Market, 2022 - 2028, USD Million
• TABLE 99 Europe Banking CRM Software Market by Offering, 2018 - 2021, USD Million
• TABLE 100 Europe Banking CRM Software Market by Offering, 2022 - 2028, USD Million
• TABLE 101 Europe Solution Market by Country, 2018 - 2021, USD Million
• TABLE 102 Europe Solution Market by Country, 2022 - 2028, USD Million
• TABLE 103 Europe Services Market by Country, 2018 - 2021, USD Million
• TABLE 104 Europe Services Market by Country, 2022 - 2028, USD Million
• TABLE 105 Europe Banking CRM Software Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 106 Europe Banking CRM Software Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 107 Europe On-premise Market by Country, 2018 - 2021, USD Million
• TABLE 108 Europe On-premise Market by Country, 2022 - 2028, USD Million
• TABLE 109 Europe Cloud Market by Country, 2018 - 2021, USD Million
• TABLE 110 Europe Cloud Market by Country, 2022 - 2028, USD Million
• TABLE 111 Europe Banking CRM Software Market by Application, 2018 - 2021, USD Million
• TABLE 112 Europe Banking CRM Software Market by Application, 2022 - 2028, USD Million
• TABLE 113 Europe Customer Service Market by Country, 2018 - 2021, USD Million
• TABLE 114 Europe Customer Service Market by Country, 2022 - 2028, USD Million
• TABLE 115 Europe Customer Experience Management Market by Country, 2018 - 2021, USD Million
• TABLE 116 Europe Customer Experience Management Market by Country, 2022 - 2028, USD Million
• TABLE 117 Europe CRM Analytics Market by Country, 2018 - 2021, USD Million
• TABLE 118 Europe CRM Analytics Market by Country, 2022 - 2028, USD Million
• TABLE 119 Europe Marketing Automation Market by Country, 2018 - 2021, USD Million
• TABLE 120 Europe Marketing Automation Market by Country, 2022 - 2028, USD Million
• TABLE 121 Europe Salesforce Automation Market by Country, 2018 - 2021, USD Million
• TABLE 122 Europe Salesforce Automation Market by Country, 2022 - 2028, USD Million
• TABLE 123 Europe Others Market by Country, 2018 - 2021, USD Million
• TABLE 124 Europe Others Market by Country, 2022 - 2028, USD Million
• TABLE 125 Europe Banking CRM Software Market by Country, 2018 - 2021, USD Million
• TABLE 126 Europe Banking CRM Software Market by Country, 2022 - 2028, USD Million
• TABLE 127 Germany Banking CRM Software Market, 2018 - 2021, USD Million
• TABLE 128 Germany Banking CRM Software Market, 2022 - 2028, USD Million
• TABLE 129 Germany Banking CRM Software Market by Offering, 2018 - 2021, USD Million
• TABLE 130 Germany Banking CRM Software Market by Offering, 2022 - 2028, USD Million
• TABLE 131 Germany Banking CRM Software Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 132 Germany Banking CRM Software Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 133 Germany Banking CRM Software Market by Application, 2018 - 2021, USD Million
• TABLE 134 Germany Banking CRM Software Market by Application, 2022 - 2028, USD Million
• TABLE 135 UK Banking CRM Software Market, 2018 - 2021, USD Million
• TABLE 136 UK Banking CRM Software Market, 2022 - 2028, USD Million
• TABLE 137 UK Banking CRM Software Market by Offering, 2018 - 2021, USD Million
• TABLE 138 UK Banking CRM Software Market by Offering, 2022 - 2028, USD Million
• TABLE 139 UK Banking CRM Software Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 140 UK Banking CRM Software Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 141 UK Banking CRM Software Market by Application, 2018 - 2021, USD Million
• TABLE 142 UK Banking CRM Software Market by Application, 2022 - 2028, USD Million
• TABLE 143 France Banking CRM Software Market, 2018 - 2021, USD Million
• TABLE 144 France Banking CRM Software Market, 2022 - 2028, USD Million
• TABLE 145 France Banking CRM Software Market by Offering, 2018 - 2021, USD Million
• TABLE 146 France Banking CRM Software Market by Offering, 2022 - 2028, USD Million
• TABLE 147 France Banking CRM Software Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 148 France Banking CRM Software Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 149 France Banking CRM Software Market by Application, 2018 - 2021, USD Million
• TABLE 150 France Banking CRM Software Market by Application, 2022 - 2028, USD Million
• TABLE 151 Russia Banking CRM Software Market, 2018 - 2021, USD Million
• TABLE 152 Russia Banking CRM Software Market, 2022 - 2028, USD Million
• TABLE 153 Russia Banking CRM Software Market by Offering, 2018 - 2021, USD Million
• TABLE 154 Russia Banking CRM Software Market by Offering, 2022 - 2028, USD Million
• TABLE 155 Russia Banking CRM Software Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 156 Russia Banking CRM Software Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 157 Russia Banking CRM Software Market by Application, 2018 - 2021, USD Million
• TABLE 158 Russia Banking CRM Software Market by Application, 2022 - 2028, USD Million
• TABLE 159 Spain Banking CRM Software Market, 2018 - 2021, USD Million
• TABLE 160 Spain Banking CRM Software Market, 2022 - 2028, USD Million
• TABLE 161 Spain Banking CRM Software Market by Offering, 2018 - 2021, USD Million
• TABLE 162 Spain Banking CRM Software Market by Offering, 2022 - 2028, USD Million
• TABLE 163 Spain Banking CRM Software Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 164 Spain Banking CRM Software Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 165 Spain Banking CRM Software Market by Application, 2018 - 2021, USD Million
• TABLE 166 Spain Banking CRM Software Market by Application, 2022 - 2028, USD Million
• TABLE 167 Italy Banking CRM Software Market, 2018 - 2021, USD Million
• TABLE 168 Italy Banking CRM Software Market, 2022 - 2028, USD Million
• TABLE 169 Italy Banking CRM Software Market by Offering, 2018 - 2021, USD Million
• TABLE 170 Italy Banking CRM Software Market by Offering, 2022 - 2028, USD Million
• TABLE 171 Italy Banking CRM Software Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 172 Italy Banking CRM Software Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 173 Italy Banking CRM Software Market by Application, 2018 - 2021, USD Million
• TABLE 174 Italy Banking CRM Software Market by Application, 2022 - 2028, USD Million
• TABLE 175 Rest of Europe Banking CRM Software Market, 2018 - 2021, USD Million
• TABLE 176 Rest of Europe Banking CRM Software Market, 2022 - 2028, USD Million
• TABLE 177 Rest of Europe Banking CRM Software Market by Offering, 2018 - 2021, USD Million
• TABLE 178 Rest of Europe Banking CRM Software Market by Offering, 2022 - 2028, USD Million
• TABLE 179 Rest of Europe Banking CRM Software Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 180 Rest of Europe Banking CRM Software Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 181 Rest of Europe Banking CRM Software Market by Application, 2018 - 2021, USD Million
• TABLE 182 Rest of Europe Banking CRM Software Market by Application, 2022 - 2028, USD Million
• TABLE 183 Asia Pacific Banking CRM Software Market, 2018 - 2021, USD Million
• TABLE 184 Asia Pacific Banking CRM Software Market, 2022 - 2028, USD Million
• TABLE 185 Asia Pacific Banking CRM Software Market by Offering, 2018 - 2021, USD Million
• TABLE 186 Asia Pacific Banking CRM Software Market by Offering, 2022 - 2028, USD Million
• TABLE 187 Asia Pacific Solution Market by Country, 2018 - 2021, USD Million
• TABLE 188 Asia Pacific Solution Market by Country, 2022 - 2028, USD Million
• TABLE 189 Asia Pacific Services Market by Country, 2018 - 2021, USD Million
• TABLE 190 Asia Pacific Services Market by Country, 2022 - 2028, USD Million
• TABLE 191 Asia Pacific Banking CRM Software Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 192 Asia Pacific Banking CRM Software Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 193 Asia Pacific On-premise Market by Country, 2018 - 2021, USD Million
• TABLE 194 Asia Pacific On-premise Market by Country, 2022 - 2028, USD Million
• TABLE 195 Asia Pacific Cloud Market by Country, 2018 - 2021, USD Million
• TABLE 196 Asia Pacific Cloud Market by Country, 2022 - 2028, USD Million
• TABLE 197 Asia Pacific Banking CRM Software Market by Application, 2018 - 2021, USD Million
• TABLE 198 Asia Pacific Banking CRM Software Market by Application, 2022 - 2028, USD Million
• TABLE 199 Asia Pacific Customer Service Market by Country, 2018 - 2021, USD Million
• TABLE 200 Asia Pacific Customer Service Market by Country, 2022 - 2028, USD Million
• TABLE 201 Asia Pacific Customer Experience Management Market by Country, 2018 - 2021, USD Million
• TABLE 202 Asia Pacific Customer Experience Management Market by Country, 2022 - 2028, USD Million
• TABLE 203 Asia Pacific CRM Analytics Market by Country, 2018 - 2021, USD Million
• TABLE 204 Asia Pacific CRM Analytics Market by Country, 2022 - 2028, USD Million
• TABLE 205 Asia Pacific Marketing Automation Market by Country, 2018 - 2021, USD Million
• TABLE 206 Asia Pacific Marketing Automation Market by Country, 2022 - 2028, USD Million
• TABLE 207 Asia Pacific Salesforce Automation Market by Country, 2018 - 2021, USD Million
• TABLE 208 Asia Pacific Salesforce Automation Market by Country, 2022 - 2028, USD Million
• TABLE 209 Asia Pacific Others Market by Country, 2018 - 2021, USD Million
• TABLE 210 Asia Pacific Others Market by Country, 2022 - 2028, USD Million
• TABLE 211 Asia Pacific Banking CRM Software Market by Country, 2018 - 2021, USD Million
• TABLE 212 Asia Pacific Banking CRM Software Market by Country, 2022 - 2028, USD Million
• TABLE 213 China Banking CRM Software Market, 2018 - 2021, USD Million
• TABLE 214 China Banking CRM Software Market, 2022 - 2028, USD Million
• TABLE 215 China Banking CRM Software Market by Offering, 2018 - 2021, USD Million
• TABLE 216 China Banking CRM Software Market by Offering, 2022 - 2028, USD Million
• TABLE 217 China Banking CRM Software Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 218 China Banking CRM Software Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 219 China Banking CRM Software Market by Application, 2018 - 2021, USD Million
• TABLE 220 China Banking CRM Software Market by Application, 2022 - 2028, USD Million
• TABLE 221 Japan Banking CRM Software Market, 2018 - 2021, USD Million
• TABLE 222 Japan Banking CRM Software Market, 2022 - 2028, USD Million
• TABLE 223 Japan Banking CRM Software Market by Offering, 2018 - 2021, USD Million
• TABLE 224 Japan Banking CRM Software Market by Offering, 2022 - 2028, USD Million
• TABLE 225 Japan Banking CRM Software Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 226 Japan Banking CRM Software Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 227 Japan Banking CRM Software Market by Application, 2018 - 2021, USD Million
• TABLE 228 Japan Banking CRM Software Market by Application, 2022 - 2028, USD Million
• TABLE 229 India Banking CRM Software Market, 2018 - 2021, USD Million
• TABLE 230 India Banking CRM Software Market, 2022 - 2028, USD Million
• TABLE 231 India Banking CRM Software Market by Offering, 2018 - 2021, USD Million
• TABLE 232 India Banking CRM Software Market by Offering, 2022 - 2028, USD Million
• TABLE 233 India Banking CRM Software Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 234 India Banking CRM Software Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 235 India Banking CRM Software Market by Application, 2018 - 2021, USD Million
• TABLE 236 India Banking CRM Software Market by Application, 2022 - 2028, USD Million
• TABLE 237 South Korea Banking CRM Software Market, 2018 - 2021, USD Million
• TABLE 238 South Korea Banking CRM Software Market, 2022 - 2028, USD Million
• TABLE 239 South Korea Banking CRM Software Market by Offering, 2018 - 2021, USD Million
• TABLE 240 South Korea Banking CRM Software Market by Offering, 2022 - 2028, USD Million
• TABLE 241 South Korea Banking CRM Software Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 242 South Korea Banking CRM Software Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 243 South Korea Banking CRM Software Market by Application, 2018 - 2021, USD Million
• TABLE 244 South Korea Banking CRM Software Market by Application, 2022 - 2028, USD Million
• TABLE 245 Singapore Banking CRM Software Market, 2018 - 2021, USD Million
• TABLE 246 Singapore Banking CRM Software Market, 2022 - 2028, USD Million
• TABLE 247 Singapore Banking CRM Software Market by Offering, 2018 - 2021, USD Million
• TABLE 248 Singapore Banking CRM Software Market by Offering, 2022 - 2028, USD Million
• TABLE 249 Singapore Banking CRM Software Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 250 Singapore Banking CRM Software Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 251 Singapore Banking CRM Software Market by Application, 2018 - 2021, USD Million
• TABLE 252 Singapore Banking CRM Software Market by Application, 2022 - 2028, USD Million
• TABLE 253 Malaysia Banking CRM Software Market, 2018 - 2021, USD Million
• TABLE 254 Malaysia Banking CRM Software Market, 2022 - 2028, USD Million
• TABLE 255 Malaysia Banking CRM Software Market by Offering, 2018 - 2021, USD Million
• TABLE 256 Malaysia Banking CRM Software Market by Offering, 2022 - 2028, USD Million
• TABLE 257 Malaysia Banking CRM Software Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 258 Malaysia Banking CRM Software Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 259 Malaysia Banking CRM Software Market by Application, 2018 - 2021, USD Million
• TABLE 260 Malaysia Banking CRM Software Market by Application, 2022 - 2028, USD Million
• TABLE 261 Rest of Asia Pacific Banking CRM Software Market, 2018 - 2021, USD Million
• TABLE 262 Rest of Asia Pacific Banking CRM Software Market, 2022 - 2028, USD Million
• TABLE 263 Rest of Asia Pacific Banking CRM Software Market by Offering, 2018 - 2021, USD Million
• TABLE 264 Rest of Asia Pacific Banking CRM Software Market by Offering, 2022 - 2028, USD Million
• TABLE 265 Rest of Asia Pacific Banking CRM Software Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 266 Rest of Asia Pacific Banking CRM Software Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 267 Rest of Asia Pacific Banking CRM Software Market by Application, 2018 - 2021, USD Million
• TABLE 268 Rest of Asia Pacific Banking CRM Software Market by Application, 2022 - 2028, USD Million

• TABLE 269 LAMEA Banking CRM Software Market, 2018 - 2021, USD Million
• TABLE 270 LAMEA Banking CRM Software Market, 2022 - 2028, USD Million
• TABLE 271 LAMEA Banking CRM Software Market by Offering, 2018 - 2021, USD Million
• TABLE 272 LAMEA Banking CRM Software Market by Offering, 2022 - 2028, USD Million
• TABLE 273 LAMEA Solution Market by Country, 2018 - 2021, USD Million
• TABLE 274 LAMEA Solution Market by Country, 2022 - 2028, USD Million
• TABLE 275 LAMEA Services Market by Country, 2018 - 2021, USD Million
• TABLE 276 LAMEA Services Market by Country, 2022 - 2028, USD Million
• TABLE 277 LAMEA Banking CRM Software Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 278 LAMEA Banking CRM Software Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 279 LAMEA On-premise Market by Country, 2018 - 2021, USD Million
• TABLE 280 LAMEA On-premise Market by Country, 2022 - 2028, USD Million
• TABLE 281 LAMEA Cloud Market by Country, 2018 - 2021, USD Million
• TABLE 282 LAMEA Cloud Market by Country, 2022 - 2028, USD Million
• TABLE 283 LAMEA Banking CRM Software Market by Application, 2018 - 2021, USD Million
• TABLE 284 LAMEA Banking CRM Software Market by Application, 2022 - 2028, USD Million
• TABLE 285 LAMEA Customer Service Market by Country, 2018 - 2021, USD Million
• TABLE 286 LAMEA Customer Service Market by Country, 2022 - 2028, USD Million
• TABLE 287 LAMEA Customer Experience Management Market by Country, 2018 - 2021, USD Million
• TABLE 288 LAMEA Customer Experience Management Market by Country, 2022 - 2028, USD Million
• TABLE 289 LAMEA CRM Analytics Market by Country, 2018 - 2021, USD Million
• TABLE 290 LAMEA CRM Analytics Market by Country, 2022 - 2028, USD Million
• TABLE 291 LAMEA Marketing Automation Market by Country, 2018 - 2021, USD Million
• TABLE 292 LAMEA Marketing Automation Market by Country, 2022 - 2028, USD Million
• TABLE 293 LAMEA Salesforce Automation Market by Country, 2018 - 2021, USD Million
• TABLE 294 LAMEA Salesforce Automation Market by Country, 2022 - 2028, USD Million
• TABLE 295 LAMEA Others Market by Country, 2018 - 2021, USD Million
• TABLE 296 LAMEA Others Market by Country, 2022 - 2028, USD Million
• TABLE 297 LAMEA Banking CRM Software Market by Country, 2018 - 2021, USD Million
• TABLE 298 LAMEA Banking CRM Software Market by Country, 2022 - 2028, USD Million
• TABLE 299 Brazil Banking CRM Software Market, 2018 - 2021, USD Million
• TABLE 300 Brazil Banking CRM Software Market, 2022 - 2028, USD Million
• TABLE 301 Brazil Banking CRM Software Market by Offering, 2018 - 2021, USD Million
• TABLE 302 Brazil Banking CRM Software Market by Offering, 2022 - 2028, USD Million
• TABLE 303 Brazil Banking CRM Software Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 304 Brazil Banking CRM Software Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 305 Brazil Banking CRM Software Market by Application, 2018 - 2021, USD Million
• TABLE 306 Brazil Banking CRM Software Market by Application, 2022 - 2028, USD Million
• TABLE 307 Argentina Banking CRM Software Market, 2018 - 2021, USD Million
• TABLE 308 Argentina Banking CRM Software Market, 2022 - 2028, USD Million
• TABLE 309 Argentina Banking CRM Software Market by Offering, 2018 - 2021, USD Million
• TABLE 310 Argentina Banking CRM Software Market by Offering, 2022 - 2028, USD Million
• TABLE 311 Argentina Banking CRM Software Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 312 Argentina Banking CRM Software Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 313 Argentina Banking CRM Software Market by Application, 2018 - 2021, USD Million
• TABLE 314 Argentina Banking CRM Software Market by Application, 2022 - 2028, USD Million
• TABLE 315 UAE Banking CRM Software Market, 2018 - 2021, USD Million
• TABLE 316 UAE Banking CRM Software Market, 2022 - 2028, USD Million
• TABLE 317 UAE Banking CRM Software Market by Offering, 2018 - 2021, USD Million
• TABLE 318 UAE Banking CRM Software Market by Offering, 2022 - 2028, USD Million
• TABLE 319 UAE Banking CRM Software Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 320 UAE Banking CRM Software Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 321 UAE Banking CRM Software Market by Application, 2018 - 2021, USD Million
• TABLE 322 UAE Banking CRM Software Market by Application, 2022 - 2028, USD Million
• TABLE 323 Saudi Arabia Banking CRM Software Market, 2018 - 2021, USD Million
• TABLE 324 Saudi Arabia Banking CRM Software Market, 2022 - 2028, USD Million
• TABLE 325 Saudi Arabia Banking CRM Software Market by Offering, 2018 - 2021, USD Million
• TABLE 326 Saudi Arabia Banking CRM Software Market by Offering, 2022 - 2028, USD Million
• TABLE 327 Saudi Arabia Banking CRM Software Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 328 Saudi Arabia Banking CRM Software Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 329 Saudi Arabia Banking CRM Software Market by Application, 2018 - 2021, USD Million
• TABLE 330 Saudi Arabia Banking CRM Software Market by Application, 2022 - 2028, USD Million
• TABLE 331 South Africa Banking CRM Software Market, 2018 - 2021, USD Million
• TABLE 332 South Africa Banking CRM Software Market, 2022 - 2028, USD Million
• TABLE 333 South Africa Banking CRM Software Market by Offering, 2018 - 2021, USD Million
• TABLE 334 South Africa Banking CRM Software Market by Offering, 2022 - 2028, USD Million
• TABLE 335 South Africa Banking CRM Software Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 336 South Africa Banking CRM Software Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 337 South Africa Banking CRM Software Market by Application, 2018 - 2021, USD Million
• TABLE 338 South Africa Banking CRM Software Market by Application, 2022 - 2028, USD Million
• TABLE 339 Nigeria Banking CRM Software Market, 2018 - 2021, USD Million
• TABLE 340 Nigeria Banking CRM Software Market, 2022 - 2028, USD Million
• TABLE 341 Nigeria Banking CRM Software Market by Offering, 2018 - 2021, USD Million
• TABLE 342 Nigeria Banking CRM Software Market by Offering, 2022 - 2028, USD Million
• TABLE 343 Nigeria Banking CRM Software Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 344 Nigeria Banking CRM Software Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 345 Nigeria Banking CRM Software Market by Application, 2018 - 2021, USD Million
• TABLE 346 Nigeria Banking CRM Software Market by Application, 2022 - 2028, USD Million
• TABLE 347 Rest of LAMEA Banking CRM Software Market, 2018 - 2021, USD Million
• TABLE 348 Rest of LAMEA Banking CRM Software Market, 2022 - 2028, USD Million
• TABLE 349 Rest of LAMEA Banking CRM Software Market by Offering, 2018 - 2021, USD Million
• TABLE 350 Rest of LAMEA Banking CRM Software Market by Offering, 2022 - 2028, USD Million
• TABLE 351 Rest of LAMEA Banking CRM Software Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 352 Rest of LAMEA Banking CRM Software Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 353 Rest of LAMEA Banking CRM Software Market by Application, 2018 - 2021, USD Million
• TABLE 354 Rest of LAMEA Banking CRM Software Market by Application, 2022 - 2028, USD Million
• TABLE 355 Key Information -Salesforce.com, Inc.
• TABLE 356 key information - Microsoft Corporation
• TABLE 357 Key Information - Oracle Corporation
• TABLE 358 Key Information - Pegasystems, Inc.
• TABLE 359 Key Information - HubSpot, Inc.
• TABLE 360 key information - SugarCRM, Inc.
• TABLE 361 Key Information - LeadSquared
• TABLE 362 Key Information - KAPTURE
• TABLE 363 Key Information - Zoho Corporation Pvt. Ltd.
• TABLE 364 Key Information - Claritysoft LLC

List of Figures

• FIG 1 Methodology for the research
• FIG 2 KBV Cardinal Matrix
• FIG 3 Market Share Analysis, 2021
• FIG 4 Key Leading Strategies: Percentage Distribution (2018-2022)
• FIG 5 Key Strategic Move: (Partnerships, Collaborations & Agreements : 2020, Aug - 2023, Jan) Leading Players
• FIG 6 Global Banking CRM Software Market Share by Offering, 2021
• FIG 7 Global Banking CRM Software Market Share by Offering, 2028
• FIG 8 Global Banking CRM Software Market by Offering, 2018 - 2028, USD Million
• FIG 9 Global Banking CRM Software Market Share by Deployment Mode, 2021
• FIG 10 Global Banking CRM Software Market Share by Deployment Mode, 2028
• FIG 11 Global Banking CRM Software Market by Deployment Mode, 2018 - 2028, USD Million
• FIG 12 Global Banking CRM Software Market Share by Application, 2021
• FIG 13 Global Banking CRM Software Market Share by Application, 2028
• FIG 14 Global Banking CRM Software Market by Application, 2018 - 2028, USD Million
• FIG 15 Global Banking CRM Software Market Share by Region, 2021
• FIG 16 Global Banking CRM Software Market Share by Region, 2028
• FIG 17 Global Banking CRM Software Market by Region, 2018 - 2028, USD Million
• FIG 18 Recent strategies and developments: Salesforce, Inc.
• FIG 19 SWOT Analysis: Salesforce.com Inc.
• FIG 20 SWOT Analysis: Microsoft Corporation
• FIG 21 SWOT analysis: Oracle Corporation
• FIG 22 SWOT Analysis: Pegasystems, Inc.

The Global Banking CRM Software Market size is expected to reach $24.1 billion by 2028, rising at a market growth of 15.3% CAGR during the forecast period.

The use of banking CRM software improves the data quality and helps the company create a long-term marketing strategy to satisfy the growing demand for such software. The market for banking CRM software is expanding due to a rise in the usage of this software for enhancing corporate efficiency. This element significantly encourages market expansion for banking CRM software.

Additionally, it is anticipated that the industry will see prosperous chances in the following years due to the possibility of accessing untapped markets and the availability of qualified personnel. Additionally, the increase in activities and advances toward CRM for investment banking would be a significant growth opportunity for the industry.

Banking CRM software is expanding dramatically as more firms and the banking sector depend on it to carry out customer insight activities. Additionally, as a consequence of remote working, there is a more critical requirement for even more dynamic and remote access to corporate customer records and systems by individuals who mainly need to access client data often, accurate information to make decisions, and manage financial affairs. In turn, amid the global health crisis, this has turned into one of the vital development causes for the banking CRM software industry.

CRM software helps banks successfully manage their customer base and consider their preferences to provide solutions that stand out in the market. With the aid of this software, banks can develop a business strategy oriented to their customers' needs and monitor client financial data appropriately. Additionally, CRM saves banks time by reducing time-consuming administrative tasks, improving customer interactions, and setting up several banking units to meet consumer demand. As a result, investors have seen a significant move towards CRM for investment banking.

COVID-19 Impact Analysis

Due to the worldwide expansion in the use and acceptance of online & digitalized platforms for customer service operations, the COVID-19 pandemic has tremendously helped the banking CRM software market. The COVID-19 outbreak has significantly raised the demand for banking CRM software. This is due to a rise in the desire for improved customer service and accurate data collection brought on by the remote working trend. These elements greatly influence market trends for banking CRM software. Therefore, during the pandemic crisis, these elements encouraged the expansion of the bank's CRM software sector.

Market Growth Factors

Improved customer retention and segmentation

Banking CRM software helps segment clients based on various factors, including income, demographics, age, and others. Better segmentation enables banks to create individualized customer strategies. Additionally, this assists banks in learning more about the behavior of their clients, including their percentage of repeat business, degree of satisfaction, preferred types of investments, and others. A technique for keeping customers is also crucial to customer interactions. Many businesses need help to develop long-lasting connections because clients prefer online banking services over in-person interactions. This supports the growth of the regional market.

Banking CRM is in high demand to improve customer experience

Banking customer relationship management (CRM) is a technique for the banking sector to provide better and more dependable service to its clients and customers. Banks may enhance their customers' experiences by devoting time and resources to building a more substantial basis for their relationships. Customer relationship management also promotes customer satisfaction by offering consumers high-quality services. Banks can see the demands and requirements of their customer's thanks to all the data gathered with the aid of CRM. As a result, this element is fueling the market's expansion for banking CRM software.

Market Restraining Factors

Adaptation to the current technology stack

The banking sector is mainly concerned with data security and works to provide an additional layer of control over who may access their information. Besides safeguarding their customers' personal data and account information, banks must also ensure that their whole IT infrastructure is secure against hacker assaults and dangerous malware. To assure a high degree of information security, modern CRM platform providers provide outstanding security features, from role-based access authorization to encrypted transactions and data backups.

Offering Outlook

Based on the offerings, the banking CRM software market is divided into solution and service segments. In 2021, the solution segment dominated the banking CRM software market with maximum revenue share. Businesses' use of CRM software to achieve strategic and strong customer retention and a competitive edge over their rivals is primarily attributed to the segment's development. Additionally, it helps the industrial sector attract new clients and keeps them around for a while, spurs the market's expansion.

Deployment Models Outlook

Based on deployment models, the banking CRM software industry is divided into on-premises and cloud. The cloud segment covered a considerable revenue share in the banking CRM software market in 2021. Data can be accessed instantly and in real-time thanks to the cloud-based implementation, which also helps to increase customer satisfaction. It lets users view client information simultaneously and is available from any device. Rising product demand from small and medium-sized businesses is driving the market for cloud-based CRM software. Additionally, cloud-based CRM software offers several advantages, including affordability, accessibility, and nearly no equipment costs.

Application Outlook

Based on the application, the banking CRM software market is segmented into customer service, customer experience management, CRM analytics, marketing automation, salesforce automation, and others. The customer service segment witnessed the largest revenue share in the banking CRM software market in 2021. This is due to the banks' ability to satisfy their customers and maintain their business due to the automation, streamlining, and consolidation that this software can offer. Additionally, the market for banking CRM software for customer care is expanding due to the increasing use of internet banking. Besides, banks often need to pay more attention to the benefits of brand loyalty that other businesses enjoy.

Regional Outlook

Based on geography, the banking CRM software market is bifurcated into North America, Europe, Asia Pacific, and LAMEA. The North America region projected the maximum revenue share in the banking CRM software market in 2021. One of the key factors influencing the development of the market in the area is the increased need for banks' customer relationship management (CRM) software to improve customer experience. Additionally, banks and other financial institutions use CRM software to improve customer experience, and the high concentration of technological innovators drives the market growth for banking CRM in North America.

The major strategies followed by the market participants are partnerships. Based on the Analysis presented in the Cardinal matrix; Microsoft Corporation are the forerunners in the Banking CRM Software Market. Companies such as Oracle Corporation, Salesforce, Inc., HubSpot, Inc. are some of the key innovators in Banking CRM Software Market.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Salesforce.com, Inc., Microsoft Corporation, Oracle Corporation, Pegasystems, Inc., HubSpot, Inc., SugarCRM, Inc., LeadSquared (MarketXpander Services Private Limited), KAPTURE, Zoho Corporation Pvt. Ltd., and Claritysoft LLC.

Recent Strategies Deployed in Banking CRM Software Market

Partnerships, Collaborations & Agreements:

Jan-2023: Microsoft partnered with YES Bank, an Indian bank engaged in providing banking solutions. Following this partnership, companies would bring the latest generation mobile application (app) to deliver customers with a customized banking experience. Additionally, with the help of Microsoft's Azure platform, YES Bank would build the app to provide customers with a host of services including customized dashboards, shopping, offers, rewards, and online payments.

Nov-2022: Salesforce came into partnership with DivideBuy, a UK-based LendTech company. The partnership would aim to provide quick onboarding for its partners and merchants. Moreover, Salesforce would offer its merchant customers enhanced experiences and smoother journeys, and help the rising POS finance market and the broadening FinTech sector.

Oct-2022: Oracle signed an agreement with HSBC, a financial services organization. Following this collaboration, Oracle would boost the bank's digital transformation. Under this agreement, Oracle would enable HSBC to consolidate critical systems on a scalable, secure on-premises cloud platform and develop cloud-based services faster.

Dec-2021: LeadSquared partnered with Niro, an embedded consumer lending platform. Following this partnership, Companies would offer support to their new customer initiating operations.

Jun-2021: Microsoft Corp. joined hands with Morgan Stanley, an investment management and financial services company. Through this partnership, both companies would aim to boost the firm's digital transformation and structure innovation in the financial services industry.

Jun-2021: Oracle teamed up with Deutsche Bank, a financial services organization. Under this collaboration, both companies would upgrade the bank's database technology and boost its digital transformation.

Jun-2021: Oracle came into collaboration with Federal Bank, a private banking company, and Infosys, a company engaged in next-generation digital services and consulting. Through this collaboration, companies would offer improved customer experience with the Oracle CX platform. Additionally, together companies would build a completely combined Customer Relationship Management (CRM) solution across customer service, social listening, sales, and marketing to improve Federal Bank's operations, and to provide data-connected, driven, and intelligent customer experiences across all touch points.

Product Launches and Product Expansions:

Sep-2022: Salesforce introduced Salesforce Genie, a hyper-scale real-time data platform that improves the capability of the complete Salesforce Customer 360 platform. Through this launch, every company could transform data into customer magic, offering smooth, highly customized experiences in marketing, service, sales, and commerce which continuously align to transforming customer information and requirements in real-time.

Oct-2021: Hubspot released an open beta for HubSpot Payments; a comprehensive payment solution created to provide a better and connected buyer experience. The product is designed initially as a division of the HubSpot CRM platform; HubSpot Payments allows enterprises to accept payments smoothly and confidently in less time and with the least tools.

Oct-2021: Kapture CRM released the latest user interface to provide an improved customer experience in industries and businesses. The company made multiple enhancements to the ticket interface, agent dashboards, and other areas to help users.

Jun-2021: Salesforce unveiled Corporate and Investment Banking for Financial Services Cloud, a technology to help bankers with more ways to create and deepen relationships with customers and manage important accounts by enhancing artificial intelligence. The product is designed to provide a comprehensive experience during the client's journey and supports the latest integrations with Tableau CRM and Einstein Relationship Insights (ERI) to deliver bankers with purpose-built technology.

Apr-2021: HubSpot unveiled Operations Hub, a product created to change the role of operations professionals in the business world. Through this product, users would unify customers' data in a connected CRM platform, simply maintain a clean database, automate a host of time-consuming tasks, and finally play an important role in shaping the company's strategy.

Mergers & Acquisitions:

2020-Nov: SugarCRM took over W-Systems, a CRM and marketing automation solutions and services provider. Under this acquisition, Sugar would broaden its capability to meet implementation service need for its AI-powered, sales, marketing, and service software that help enterprises offer a better customer experience.

Geographical Expansions:

Jul-2022: Kapture CRM expanded its geographical footprint across Indonesia. The company's SaaS-based service automation platform would earn a lot of interest from the region and engage customers in a customized way that would lead to larger customer retention and conversion.

Scope of the Study

Market Segments covered in the Report:

By Offering

• Solution
• Services

By Deployment Mode

• On-premise
• Cloud

By Application

• Customer Service
• Customer Experience Management
• CRM Analytics
• Marketing Automation
• Salesforce Automation
• Others

By Geography

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Companies Profiled

• Salesforce.com, Inc.
• Microsoft Corporation
• Oracle Corporation
• Pegasystems, Inc.
• HubSpot, Inc.
• SugarCRM, Inc.
• LeadSquared (MarketXpander Services Private Limited)
• KAPTURE
• Zoho Corporation Pvt. Ltd.
• Claritysoft LLC

Unique Offerings from KBV Research

• Exhaustive coverage
• Highest number of market tables and figures
• Subscription based model available
• Guaranteed best price
• Assured post sales research support with 10% customization free

Table of Contents

Chapter 1. Market Scope & Methodology

• 1.1 Market Definition
• 1.2 Objectives
• 1.3 Market Scope
• 1.4 Segmentation
  • 1.4.1 Global Banking CRM Software Market, by Offering
  • 1.4.2 Global Banking CRM Software Market, by Deployment Mode
  • 1.4.3 Global Banking CRM Software Market, by Application
  • 1.4.4 Global Banking CRM Software Market, by Geography
• 1.5 Methodology for the research

Chapter 2. Market Overview

• 2.1 Introduction
  • 2.1.1 Overview
    • 2.1.1.1 Market Composition & Scenario
• 2.2 Key Factors Impacting the Market
  • 2.2.1 Market Drivers
  • 2.2.2 Market Restraints

Chapter 3. Competition Analysis - Global

• 3.1 KBV Cardinal Matrix
• 3.2 Recent Industry Wide Strategic Developments
  • 3.2.1 Partnerships, Collaborations and Agreements
  • 3.2.2 Product Launches and Product Expansions
  • 3.2.3 Acquisition and Mergers
  • 3.2.4 Geographical Expansions
• 3.3 Market Share Analysis, 2021
• 3.4 Top Winning Strategies
  • 3.4.1 Key Leading Strategies: Percentage Distribution (2018-2022)
  • 3.4.2 Key Strategic Move: (Partnerships, Collaborations & Agreements : 2020, Aug - 2023, Jan) Leading Players

Chapter 4. Global Banking CRM Software Market by Offering

• 4.1 Global Solution Market by Region
• 4.2 Global Services Market by Region

Chapter 5. Global Banking CRM Software Market by Deployment Mode

• 5.1 Global On-premise Market by Region
• 5.2 Global Cloud Market by Region

Chapter 6. Global Banking CRM Software Market by Application

• 6.1 Global Customer Service Market by Region
• 6.2 Global Customer Experience Management Market by Region
• 6.3 Global CRM Analytics Market by Region
• 6.4 Global Marketing Automation Market by Region
• 6.5 Global Salesforce Automation Market by Region
• 6.6 Global Others Market by Region

Chapter 7. Global Banking CRM Software Market by Region

• 7.1 North America Banking CRM Software Market
  • 7.1.1 North America Banking CRM Software Market by Offering
    • 7.1.1.1 North America Solution Market by Country
    • 7.1.1.2 North America Services Market by Country
  • 7.1.2 North America Banking CRM Software Market by Deployment Mode
    • 7.1.2.1 North America On-premise Market by Country
    • 7.1.2.2 North America Cloud Market by Country
  • 7.1.3 North America Banking CRM Software Market by Application
    • 7.1.3.1 North America Customer Service Market by Country
    • 7.1.3.2 North America Customer Experience Management Market by Country
    • 7.1.3.3 North America CRM Analytics Market by Country
    • 7.1.3.4 North America Marketing Automation Market by Country
    • 7.1.3.5 North America Salesforce Automation Market by Country
    • 7.1.3.6 North America Others Market by Country
  • 7.1.4 North America Banking CRM Software Market by Country
    • 7.1.4.1 US Banking CRM Software Market
      • 7.1.4.1.1 US Banking CRM Software Market by Offering
      • 7.1.4.1.2 US Banking CRM Software Market by Deployment Mode
      • 7.1.4.1.3 US Banking CRM Software Market by Application
    • 7.1.4.2 Canada Banking CRM Software Market
      • 7.1.4.2.1 Canada Banking CRM Software Market by Offering
      • 7.1.4.2.2 Canada Banking CRM Software Market by Deployment Mode
      • 7.1.4.2.3 Canada Banking CRM Software Market by Application
    • 7.1.4.3 Mexico Banking CRM Software Market
      • 7.1.4.3.1 Mexico Banking CRM Software Market by Offering
      • 7.1.4.3.2 Mexico Banking CRM Software Market by Deployment Mode
      • 7.1.4.3.3 Mexico Banking CRM Software Market by Application
    • 7.1.4.4 Rest of North America Banking CRM Software Market
      • 7.1.4.4.1 Rest of North America Banking CRM Software Market by Offering
      • 7.1.4.4.2 Rest of North America Banking CRM Software Market by Deployment Mode
      • 7.1.4.4.3 Rest of North America Banking CRM Software Market by Application
• 7.2 Europe Banking CRM Software Market
  • 7.2.1 Europe Banking CRM Software Market by Offering
    • 7.2.1.1 Europe Solution Market by Country
    • 7.2.1.2 Europe Services Market by Country
  • 7.2.2 Europe Banking CRM Software Market by Deployment Mode
    • 7.2.2.1 Europe On-premise Market by Country
    • 7.2.2.2 Europe Cloud Market by Country
  • 7.2.3 Europe Banking CRM Software Market by Application
    • 7.2.3.1 Europe Customer Service Market by Country
    • 7.2.3.2 Europe Customer Experience Management Market by Country
    • 7.2.3.3 Europe CRM Analytics Market by Country
    • 7.2.3.4 Europe Marketing Automation Market by Country
    • 7.2.3.5 Europe Salesforce Automation Market by Country
    • 7.2.3.6 Europe Others Market by Country
  • 7.2.4 Europe Banking CRM Software Market by Country
    • 7.2.4.1 Germany Banking CRM Software Market
      • 7.2.4.1.1 Germany Banking CRM Software Market by Offering
      • 7.2.4.1.2 Germany Banking CRM Software Market by Deployment Mode
      • 7.2.4.1.3 Germany Banking CRM Software Market by Application
    • 7.2.4.2 UK Banking CRM Software Market
      • 7.2.4.2.1 UK Banking CRM Software Market by Offering
      • 7.2.4.2.2 UK Banking CRM Software Market by Deployment Mode
      • 7.2.4.2.3 UK Banking CRM Software Market by Application
    • 7.2.4.3 France Banking CRM Software Market
      • 7.2.4.3.1 France Banking CRM Software Market by Offering
      • 7.2.4.3.2 France Banking CRM Software Market by Deployment Mode
      • 7.2.4.3.3 France Banking CRM Software Market by Application
    • 7.2.4.4 Russia Banking CRM Software Market
      • 7.2.4.4.1 Russia Banking CRM Software Market by Offering
      • 7.2.4.4.2 Russia Banking CRM Software Market by Deployment Mode
      • 7.2.4.4.3 Russia Banking CRM Software Market by Application
    • 7.2.4.5 Spain Banking CRM Software Market
      • 7.2.4.5.1 Spain Banking CRM Software Market by Offering
      • 7.2.4.5.2 Spain Banking CRM Software Market by Deployment Mode
      • 7.2.4.5.3 Spain Banking CRM Software Market by Application
    • 7.2.4.6 Italy Banking CRM Software Market
      • 7.2.4.6.1 Italy Banking CRM Software Market by Offering
      • 7.2.4.6.2 Italy Banking CRM Software Market by Deployment Mode
      • 7.2.4.6.3 Italy Banking CRM Software Market by Application
    • 7.2.4.7 Rest of Europe Banking CRM Software Market
      • 7.2.4.7.1 Rest of Europe Banking CRM Software Market by Offering
      • 7.2.4.7.2 Rest of Europe Banking CRM Software Market by Deployment Mode
      • 7.2.4.7.3 Rest of Europe Banking CRM Software Market by Application
• 7.3 Asia Pacific Banking CRM Software Market
  • 7.3.1 Asia Pacific Banking CRM Software Market by Offering
    • 7.3.1.1 Asia Pacific Solution Market by Country
    • 7.3.1.2 Asia Pacific Services Market by Country
  • 7.3.2 Asia Pacific Banking CRM Software Market by Deployment Mode
    • 7.3.2.1 Asia Pacific On-premise Market by Country
    • 7.3.2.2 Asia Pacific Cloud Market by Country
  • 7.3.3 Asia Pacific Banking CRM Software Market by Application
    • 7.3.3.1 Asia Pacific Customer Service Market by Country
    • 7.3.3.2 Asia Pacific Customer Experience Management Market by Country
    • 7.3.3.3 Asia Pacific CRM Analytics Market by Country
    • 7.3.3.4 Asia Pacific Marketing Automation Market by Country
    • 7.3.3.5 Asia Pacific Salesforce Automation Market by Country
    • 7.3.3.6 Asia Pacific Others Market by Country
  • 7.3.4 Asia Pacific Banking CRM Software Market by Country
    • 7.3.4.1 China Banking CRM Software Market
      • 7.3.4.1.1 China Banking CRM Software Market by Offering
      • 7.3.4.1.2 China Banking CRM Software Market by Deployment Mode
      • 7.3.4.1.3 China Banking CRM Software Market by Application
    • 7.3.4.2 Japan Banking CRM Software Market
      • 7.3.4.2.1 Japan Banking CRM Software Market by Offering
      • 7.3.4.2.2 Japan Banking CRM Software Market by Deployment Mode
      • 7.3.4.2.3 Japan Banking CRM Software Market by Application
    • 7.3.4.3 India Banking CRM Software Market
      • 7.3.4.3.1 India Banking CRM Software Market by Offering
      • 7.3.4.3.2 India Banking CRM Software Market by Deployment Mode
      • 7.3.4.3.3 India Banking CRM Software Market by Application
    • 7.3.4.4 South Korea Banking CRM Software Market
      • 7.3.4.4.1 South Korea Banking CRM Software Market by Offering
      • 7.3.4.4.2 South Korea Banking CRM Software Market by Deployment Mode
      • 7.3.4.4.3 South Korea Banking CRM Software Market by Application
    • 7.3.4.5 Singapore Banking CRM Software Market
      • 7.3.4.5.1 Singapore Banking CRM Software Market by Offering
      • 7.3.4.5.2 Singapore Banking CRM Software Market by Deployment Mode
      • 7.3.4.5.3 Singapore Banking CRM Software Market by Application
    • 7.3.4.6 Malaysia Banking CRM Software Market
      • 7.3.4.6.1 Malaysia Banking CRM Software Market by Offering
      • 7.3.4.6.2 Malaysia Banking CRM Software Market by Deployment Mode
      • 7.3.4.6.3 Malaysia Banking CRM Software Market by Application
    • 7.3.4.7 Rest of Asia Pacific Banking CRM Software Market
      • 7.3.4.7.1 Rest of Asia Pacific Banking CRM Software Market by Offering
      • 7.3.4.7.2 Rest of Asia Pacific Banking CRM Software Market by Deployment Mode
      • 7.3.4.7.3 Rest of Asia Pacific Banking CRM Software Market by Application
• 7.4 LAMEA Banking CRM Software Market
  • 7.4.1 LAMEA Banking CRM Software Market by Offering
    • 7.4.1.1 LAMEA Solution Market by Country
    • 7.4.1.2 LAMEA Services Market by Country
  • 7.4.2 LAMEA Banking CRM Software Market by Deployment Mode
    • 7.4.2.1 LAMEA On-premise Market by Country
    • 7.4.2.2 LAMEA Cloud Market by Country
  • 7.4.3 LAMEA Banking CRM Software Market by Application
    • 7.4.3.1 LAMEA Customer Service Market by Country
    • 7.4.3.2 LAMEA Customer Experience Management Market by Country
    • 7.4.3.3 LAMEA CRM Analytics Market by Country
    • 7.4.3.4 LAMEA Marketing Automation Market by Country
    • 7.4.3.5 LAMEA Salesforce Automation Market by Country
    • 7.4.3.6 LAMEA Others Market by Country
  • 7.4.4 LAMEA Banking CRM Software Market by Country
    • 7.4.4.1 Brazil Banking CRM Software Market
      • 7.4.4.1.1 Brazil Banking CRM Software Market by Offering
      • 7.4.4.1.2 Brazil Banking CRM Software Market by Deployment Mode
      • 7.4.4.1.3 Brazil Banking CRM Software Market by Application
    • 7.4.4.2 Argentina Banking CRM Software Market
      • 7.4.4.2.1 Argentina Banking CRM Software Market by Offering
      • 7.4.4.2.2 Argentina Banking CRM Software Market by Deployment Mode
      • 7.4.4.2.3 Argentina Banking CRM Software Market by Application
    • 7.4.4.3 UAE Banking CRM Software Market
      • 7.4.4.3.1 UAE Banking CRM Software Market by Offering
      • 7.4.4.3.2 UAE Banking CRM Software Market by Deployment Mode
      • 7.4.4.3.3 UAE Banking CRM Software Market by Application
    • 7.4.4.4 Saudi Arabia Banking CRM Software Market
      • 7.4.4.4.1 Saudi Arabia Banking CRM Software Market by Offering
      • 7.4.4.4.2 Saudi Arabia Banking CRM Software Market by Deployment Mode
      • 7.4.4.4.3 Saudi Arabia Banking CRM Software Market by Application
    • 7.4.4.5 South Africa Banking CRM Software Market
      • 7.4.4.5.1 South Africa Banking CRM Software Market by Offering
      • 7.4.4.5.2 South Africa Banking CRM Software Market by Deployment Mode
      • 7.4.4.5.3 South Africa Banking CRM Software Market by Application
    • 7.4.4.6 Nigeria Banking CRM Software Market
      • 7.4.4.6.1 Nigeria Banking CRM Software Market by Offering
      • 7.4.4.6.2 Nigeria Banking CRM Software Market by Deployment Mode
      • 7.4.4.6.3 Nigeria Banking CRM Software Market by Application
    • 7.4.4.7 Rest of LAMEA Banking CRM Software Market
      • 7.4.4.7.1 Rest of LAMEA Banking CRM Software Market by Offering
      • 7.4.4.7.2 Rest of LAMEA Banking CRM Software Market by Deployment Mode
      • 7.4.4.7.3 Rest of LAMEA Banking CRM Software Market by Application

Chapter 8. Company Profiles

• 8.1 Salesforce.com, Inc.
  • 8.1.1 Company Overview
  • 8.1.2 Financial Analysis
  • 8.1.3 Regional Analysis
  • 8.1.4 Research & Development Expense
  • 8.1.5 Recent strategies and developments:
    • 8.1.5.1 Partnerships, Collaborations, and Agreements:
    • 8.1.5.2 Product Launches and Product Expansions:
  • 8.1.6 SWOT Analysis
• 8.2 Microsoft Corporation
  • 8.2.1 Company Overview
  • 8.2.2 Financial Analysis
  • 8.2.3 Segmental and Regional Analysis
  • 8.2.4 Research & Development Expenses
  • 8.2.5 Recent strategies and developments:
    • 8.2.5.1 Partnerships, Collaborations, and Agreements:
  • 8.2.6 SWOT Analysis
• 8.3 Oracle Corporation
  • 8.3.1 Company Overview
  • 8.3.2 Financial Analysis
  • 8.3.3 Segmental and Regional Analysis
  • 8.3.4 Research & Development Expense
  • 8.3.5 Recent strategies and developments:
    • 8.3.5.1 Partnerships, Collaborations, and Agreements:
  • 8.3.6 SWOT Analysis
• 8.4 Pegasystems, Inc.
  • 8.4.1 Company Overview
  • 8.4.2 Financial Analysis
  • 8.4.3 Regional Analysis
  • 8.4.4 Research & Development Expense
  • 8.4.5 SWOT Analysis
• 8.5 HubSpot, Inc.
  • 8.5.1 Company Overview
  • 8.5.2 Financial Analysis
  • 8.5.3 Regional Analysis
  • 8.5.4 Research & Development Expense
  • 8.5.5 Recent strategies and developments:
    • 8.5.5.1 Product Launches and Product Expansions:
• 8.6 SugarCRM, Inc.
  • 8.6.1 Company Overview
  • 8.6.2 Recent strategies and developments:
    • 8.6.2.1 Acquisition and Mergers:
• 8.7 LeadSquared (MarketXpander Services Private Limited)
  • 8.7.1 Company Overview
  • 8.7.2 Recent strategies and developments:
    • 8.7.2.1 Partnerships, Collaborations, and Agreements:
• 8.8 KAPTURE
  • 8.8.1 Company Overview
  • 8.8.2 Recent strategies and developments:
    • 8.8.2.1 Product Launches and Product Expansions:
    • 8.8.2.2 Geographical Expansions:
• 8.9 Zoho Corporation Pvt. Ltd.
  • 8.9.1 Company Overview
• 8.10. Claritysoft LLC
  • 8.10.1 Company Overview