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市場調査レポート
商品コード
1370786
CRMソフトウェア市場- 世界の産業規模、シェア、動向、機会、予測、2018-2028年-デプロイメント別、企業別、用途別、業界別、地域別、競合CRM Software Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F- Segmented By Deployment, By Enterprise, By Application, By Industry Vertical, By Region and Competition |
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カスタマイズ可能
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CRMソフトウェア市場- 世界の産業規模、シェア、動向、機会、予測、2018-2028年-デプロイメント別、企業別、用途別、業界別、地域別、競合 |
出版日: 2023年10月03日
発行: TechSci Research
ページ情報: 英文 174 Pages
納期: 2~3営業日
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世界のCRMソフトウェア市場は、予測期間中に高いCAGRで成長すると予想されます。
顧客関係管理(CRM)ソフトウェアは、企業が顧客とのやり取りや関係を管理するのに役立つ技術ソリューションです。世界のCRMソフトウェア市場は、いくつかの要因によって、過去数年間で急速に成長しています。
市場概要 | |
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予測期間 | 2024-2028 |
市場規模2022年 | 614億2,000万米ドル |
2028年の市場規模 | 1,285億5,000万米ドル |
CAGR 2023-2028 | 13.15% |
急成長セグメント | クラウド |
最大市場 | 北米 |
世界のCRMソフトウェア市場は、顧客エンゲージメントに対する需要の高まりに牽引され、今後も成長軌道を維持すると予想されます。ソーシャルメディアやモバイル・テクノロジーの台頭により、顧客はこれまで以上につながり、力を持つようになっており、企業は複数のチャネルやタッチポイントを通じて顧客とエンゲージし、強固な関係を構築して収益成長を促進する必要があります。CRMソフトウェアは、電子メール、ソーシャルメディア、チャット、電話など、複数のチャネルにおける顧客とのやり取りやエンゲージメントを管理するために必要なツールや機能を企業に提供します。これには、顧客セグメンテーション、マーケティングオートメーション、リード管理、顧客サービス管理などの機能が含まれます。これらの機能を活用することで、企業は顧客にパーソナライズされた一貫性のある体験を提供し、ロイヤリティの向上と収益の拡大につながるより強固な関係を築くことができます。顧客エンゲージメントを促進するだけでなく、CRMソフトウェアへの需要が高まっている背景には、企業が顧客の行動や嗜好についてより深い洞察を得る必要性があります。CRMソフトウェアは、企業に顧客データの包括的なビューを提供し、傾向を分析し、機会を特定し、顧客体験を向上させ、ビジネスの成果を促進するデータ駆動型の意思決定を行うことができます。
最後に、クラウドベースのCRMソリューションの採用拡大も市場を牽引しています。クラウドベースのソリューションには、初期コストの削減、迅速な展開、容易な拡張性など、いくつかの利点があり、あらゆる規模の企業が利用しやすくなっています。このように、顧客エンゲージメントに対する需要の高まりは、今後数年間、世界のCRMソフトウェア市場を牽引すると予想されます。企業が顧客にパーソナライズされた一貫性のある体験を提供することに注力し続ける中、CRMソフトウェアのニーズはますます高まっていくでしょう。
世界のCRMソフトウェア市場は、データ主導の洞察に対するニーズの高まりによって牽引されると予想されます。今日のデジタル時代において、企業はかつてない量の顧客データにアクセスできるようになり、そのデータを活用することは、成長を促進し競争力を維持するために不可欠です。CRMソフトウェアは、企業が顧客データを管理・分析するために必要なツールや機能を提供し、十分な情報に基づいた意思決定や顧客体験向上のための積極的な取り組みを支援します。CRMソフトウェアの主な利点の1つは、企業に顧客データの包括的なビューを提供する能力です。これには、様々なタッチポイントにおける顧客の行動、嗜好、インタラクションに関するデータが含まれます。このデータを活用することで、企業は顧客のニーズ、嗜好、ペインポイントに関する洞察を得ることができ、顧客のニーズをよりよく満たすためにマーケティングや営業活動を調整することができます。CRMソフトウェアはまた、顧客データを分析し、動向やパターンを特定する機能を企業に提供します。これにより、新製品やサービスの提供、新たなターゲット市場など、企業が成長する機会を特定することができます。また、潜在的な問題が大きな問題に発展する前にそれを特定することもできるため、企業はその問題に対処するための積極的な手段を講じることができます。さらに、人工知能と機械学習の台頭により、企業はCRMデータを活用して洞察を得ることが容易になっています。AIを搭載したCRMソリューションは、大量の顧客データを分析し、動向やパターンを特定し、顧客体験を向上させるためにパーソナライズされた推奨事項を提供することができます。このように、データ主導の洞察に対するニーズの高まりは、今後数年間も世界のCRMソフトウェア市場を牽引し続けると予想されます。
クラウドベースのソリューションの採用拡大が、予測期間中に世界のCRMソフトウェア市場を牽引すると予想されます。クラウドベースのCRMソリューションには、初期コストの削減、迅速な展開、容易な拡張性など、いくつかの利点があり、あらゆる規模の企業にとってより利用しやすくなっています。クラウドベースのCRMソリューションの主なメリットの1つは、初期費用を抑えられることです。従来のオンプレミス型CRMソリューションの場合、企業は通常、ハードウェアとソフトウェアに多額の先行投資を行い、さらに継続的なメンテナンスとサポートにコストをかけなければなりません。一方、クラウドベースのソリューションは、通常、サブスクリプション・ベースで提供されるため、企業は使用した分だけ支払うことができ、オンプレミス・ソリューションに伴う初期費用を回避することができます。
さらに、クラウドベースのCRMソリューションでは、数週間から数ヶ月ではなく、数時間から数日で稼働させることができるため、迅速な導入が可能です。これは、変化するビジネスニーズに対応するためにCRMソリューションを迅速に導入する必要がある企業にとって特に有益です。クラウドベースのCRMソリューションのもう一つの主な利点は、ビジネスニーズの変化に応じて簡単にスケールアップまたはスケールダウンできることです。従来のオンプレミス・ソリューションでは、ビジネスの成長に合わせてハードウェアやソフトウェアを追加投資する必要がありましたが、これにはコストと時間がかかります。クラウドベースのソリューションでは、必要に応じてユーザーを簡単に追加・削除でき、需要に応じてスケールアップやスケールダウンが可能です。最後に、クラウドベースのCRMソリューションは、インターネット接続さえあればどこからでもアクセスできるため、より高い柔軟性とアクセシビリティを提供します。これにより、企業は従業員に顧客データやツールへのリモートアクセスを提供し、コラボレーションと生産性を向上させることができます。このように、クラウドベースのCRMソリューションの採用拡大が、今後数年間、世界のCRMソフトウェア市場を牽引すると予想されます。企業がより費用対効果が高く、柔軟で利用しやすいCRMソリューションを求め続ける中、クラウドベースのCRMソリューションの需要は拡大すると予想されます。
CRMソフトウェア市場は競争が激しく、各社は常に専門知識と費用対効果で差別化を図っています。革新的な製品への需要が高まり続ける中、CRMソフトウェア市場は今後さらに拡大すると予想されます。
本レポートでは、世界のCRMソフトウェア市場を、以下に詳述する業界動向に加えて、以下のカテゴリーに分類しています:
(注:企業リストはお客様のご要望に応じてカスタマイズ可能です。)
Global CRM software market is expected to grow at a high CAGR during the forecast period. Customer relationship management (CRM) software is a technology solution that helps businesses manage interactions and relationships with their customers. The global CRM software market has been growing rapidly over the past few years, driven by several factors.
The global CRM software market is expected to expand rapidly in the coming years due to the increasing demand for customer relationship management solutions from businesses of all sizes. The CRM software market is driven by the increasing need for customer insights and analytics, improved customer service, and cost savings associated with automation. CRM software solutions are designed to help organizations manage customer data and build customer relationships. CRM software solutions are being increasingly adopted by businesses to gain better customer insights, improve customer service, and increase revenue. With the help of CRM software, businesses can better understand their customers, target them with more personalized messaging, and create better customer experiences. Additionally, businesses are leveraging the power of data-driven insights to make better decisions and optimize their customer experience. The global CRM software market is expected to be driven by the increasing adoption of cloud-based CRM solutions. Cloud-based CRM solutions offer businesses a more cost-effective and scalable solution compared to traditional on-premises solutions. Additionally, these solutions provide businesses with access to advanced analytics and reporting tools, which enable them to gain better customer insights and make data-driven decisions. CRM software solutions are also being adopted by businesses to improve their customer service and sales operations. With the help of CRM software, businesses can automate their customer service operations and provide customers with a more personalized, efficient, and personalized experience. Additionally, businesses can leverage the power of analytics to better understand their customers' needs and preferences and target them with more effective marketing campaigns. The global CRM software market is expected to be further driven by the increasing demand for mobile-friendly CRM solutions. Mobile-friendly CRM solutions enable businesses to better manage customer data, track customer interactions, and access customer data anytime, anywhere. Additionally, businesses can use mobile-friendly CRM solutions to better understand their customers and target them with more personalized messaging. Thus, the global CRM software market is expected to grow rapidly in the coming years due to the increasing demand for customer relationship management solutions from businesses of all sizes. Moreover, the rising adoption of cloud-based solutions, the increasing demand for mobile-friendly solutions, and the growing need for better customer insights and analytics are expected to propel the growth of the market during the forecast period.
Market Overview | |
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Forecast Period | 2024-2028 |
Market Size 2022 | USD 61.42 Billion |
Market Size 2028 | USD 128.55 Billion |
CAGR 2023-2028 | 13.15% |
Fastest Growing Segment | Cloud |
Largest Market | North America |
The global CRM software market is expected to continue its growth trajectory in the coming years, driven by the increasing demand for customer engagement. With the rise of social media and mobile technology, customers are more connected and empowered than ever before, and businesses need to engage with them across multiple channels and touchpoints to build strong relationships and drive revenue growth. CRM software provides businesses with the tools and capabilities they need to manage customer interactions and engagement across multiple channels, including email, social media, chat, and phone. This includes features such as customer segmentation, marketing automation, lead management, and customer service management. By leveraging these capabilities, businesses can deliver personalized and consistent experiences to their customers and build stronger relationships that lead to increased loyalty and revenue growth. In addition to driving customer engagement, the growing demand for CRM software is being driven by the need for businesses to gain better insights into customer behavior and preferences. CRM software provides businesses with a comprehensive view of customer data, allowing them to analyze trends, identify opportunities, and make data-driven decisions that improve the customer experience and drive business outcomes.
Finally, the growing adoption of cloud-based CRM solutions is also driving the market. Cloud-based solutions offer several benefits, including lower upfront costs, faster deployment, and easier scalability, which are making them more accessible to businesses of all sizes. Thus, the increasing demand for customer engagement is expected to drive the global CRM software market in the coming years. As businesses continue to focus on delivering personalized and consistent experiences to their customers, the need for CRM software will only continue to grow.
The global CRM software market is expected to be driven by the rising need for data-driven insights. In today's digital age, businesses have access to an unprecedented amount of customer data, and leveraging that data is critical for driving growth and staying competitive. CRM software provides businesses with tools and capabilities they need to manage and analyze customer data, helping them make informed decisions and take proactive steps to improve the customer experience. One of the key benefits of CRM software is its ability to provide businesses with a comprehensive view of customer data. This includes data on customer behavior, preferences, and interactions across various touchpoints. By leveraging this data, businesses can gain insights into customer needs, preferences, and pain points, allowing them to tailor their marketing and sales efforts to better meet customer needs. CRM software also provides businesses with the ability to analyze customer data and identify trends and patterns. This can help businesses identify opportunities for growth, such as new products or service offerings or new target markets. It can also help businesses identify potential problems before they become major issues, allowing them to take proactive steps to address them. In addition, the rise of artificial intelligence and machine learning is making it easier for businesses to leverage CRM data to gain insights. AI-powered CRM solutions can analyze large volumes of customer data, identify trends and patterns, and provide personalized recommendations for improving the customer experience. Thus, the rising need for data-driven insights is expected to continue driving the global CRM software market in the coming years.
The growing adoption of cloud-based solutions is expected to drive the global CRM software market during the forecast period. Cloud-based CRM solutions offer several benefits, including lower upfront costs, faster deployment, and easier scalability, which are making them more accessible to businesses of all sizes. One of the key benefits of cloud-based CRM solutions is their ability to lower upfront costs. With traditional on-premises CRM solutions, businesses typically must make a significant upfront investment in hardware and software, as well as ongoing maintenance and support costs. Cloud-based solutions, on the other hand, are typically offered on a subscription basis, allowing businesses to pay only for what they use and avoid the upfront costs associated with on-premises solutions.
In addition, cloud-based CRM solutions offer faster deployment times, as they can be up and running within a matter of hours or days, rather than weeks or months. This can be particularly beneficial for businesses that need to quickly implement a CRM solution to meet changing business needs. Another key advantage of cloud-based CRM solutions is their ability to easily scale up or down as business needs change. With traditional on-premises solutions, businesses may need to invest in additional hardware and software as their business grows, which can be costly and time-consuming. With cloud-based solutions, businesses can easily add or remove users as needed, and scale up or down based on demand. Finally, cloud-based CRM solutions offer greater flexibility and accessibility, as they can be accessed from anywhere with an internet connection. This allows businesses to provide their employees with remote access to customer data and tools, which can improve collaboration and productivity. Thus, the growing adoption of cloud-based CRM solutions is expected to drive the global CRM software market in the coming years. As businesses continue to seek out more cost-effective, flexible, and accessible CRM solutions, the demand for cloud-based CRM solutions is expected to grow.
Based on deployment, the market is segmented into on-premises and clouds. Based on enterprise, the market is segmented into large enterprises and SMEs. Based on application, the market is segmented into marketing and sales automation, customer management, motion detection, lead generation & customer retention, and others. Based on industry vertical, the market is BFSI, manufacturing, IT & telecom, retail & consumer goods, and healthcare. The market analysis also studies the regional segmentation to devise regional market segmentation, divided among North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
The CRM Software market is highly competitive, with companies constantly seeking to differentiate themselves through their expertise, and cost-effectiveness. As the demand for innovative products continues to grow, the CRM Software market is expected to expand further in the coming years.
In this report, the global CRM Software market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
(Note: The companies list can be customized based on the client requirements.)