市場調査レポート

商品コード

1569424

CRMソフトウェアの市場規模、シェア、成長分析、コンポーネント別、展開モード別、サービス別、用途別、業界、地域別 - 産業予測、2024年～2031年

CRM Software Market Size, Share, Growth Analysis, By Component, By Deployment Mode, By Service, By Application, By Vertical (Banking, Financial Services, & Insurance, Healthcare), By Region-Industry Forecast 2024-2031

出版日: 2024年10月11日 | 発行: SkyQuest

| ページ情報: 英文 197 Pages | 納期: 3～5営業日

価格

PDF & Excel (Single User License)

USD 5,300 800,618円

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USD 7,100 1,072,526円

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概要
目次

概要

サンプル依頼リストに入れる

世界のCRMソフトウェアの市場規模は、2022年に360億5,000万米ドルとなり、予測期間（2024年～2031年）のCAGRは11.5%で成長し、2023年の402億米ドルから、2031年までには960億3,000万米ドルに成長する見通しです。

世界の顧客関係管理（CRM）ソフトウェア市場は近年、いくつかの重要な要因によって大きな成長を遂げています。消費者中心の戦略への注目の高まりや、顧客データの効果的な管理の必要性が、さまざまな業界におけるCRMソリューションの需要を促進しています。さらに、テクノロジーの進歩、特に人工知能とアナリティクスの統合は、CRMの機能を強化し、パーソナライズされた顧客対応を促進する実用的な洞察を提供しています。また、クラウドベースのCRMソリューションが広く採用されたことで、あらゆる規模の組織にとって拡張性とアクセシビリティが促進されています。北米が引き続き市場を独占する一方で、アジア太平洋地域は、新興経済圏におけるデジタル化と事業拡大の高まりに後押しされ、大幅な成長の可能性を示しています。このダイナミックな情勢は、現代の複雑な顧客エンゲージメントをナビゲートし、進化するマーケットプレースで競争力を維持しようと努力する企業をサポートするCRMシステムの重要な役割を強調しています。

市場概要
北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- イタリア
- その他欧州地域
アジア太平洋
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ（MEA）
- GCC諸国
- 南アフリカ
- その他中東・アフリカ地域

競合情勢

上位5社の比較
主要企業の市場ポジショニング（2023年）
主要な市場企業が採用した戦略
市場における最近の活動
主要企業の市場シェア（2023年）

主要企業プロファイル

Salesforce.com（US）
SAP AG（Germany）
Oracle Corporation（US）
Microsoft Corporation（US）
Adobe Systems Inc（US）
Freshworks Inc（US）
Convergys Corporation（US）
Huawei Technologies Co. Ltd（China）
Infor Solutions Inc（US）
SAS Institute Inc（US）
IBM Corporation（US）
The Sage Group Plc（UK）
SYNNEX Corporation（US）
Acquia（US）
Amdocs（US）
Jive Software（US）
Lithium（US）
Nimble（US）
Pegasystems（US）
Ramco Systems（India）
SugarCRM（US）
Allegiance（US）
ITC Infotech（India）
Nearstream（US）
Nextprinciples（US）
Tracx（US）

Product Code: SQMIG45F2135

Global CRM Software Market size was valued at USD 36.05 billion in 2022 and is poised to grow from USD 40.20 billion in 2023 to USD 96.03 billion by 2031, growing at a CAGR of 11.5% in the forecast period (2024-2031).

The global Customer Relationship Management (CRM) Software marketplace has experienced significant growth in recent years, driven by several key factors. A heightened focus on consumer-centric strategies and the necessity for effective management of customer data are fueling the demand for CRM solutions across various industries, as businesses increasingly recognize the importance of fostering strong customer relationships for long-term success. Moreover, advancements in technology, particularly the integration of artificial intelligence and analytics, have enhanced CRM functionalities, providing actionable insights that facilitate personalized customer interactions. The widespread adoption of cloud-based CRM solutions also promotes scalability and accessibility for organizations of all sizes. While North America continues to dominate the market, the Asia-Pacific region presents substantial growth potential, propelled by rising digitalization and business expansion within emerging economies. This dynamic landscape underscores the critical role of CRM systems in supporting businesses as they navigate the complexities of modern customer engagement and strive to maintain a competitive edge in an evolving marketplace.

Top-down and bottom-up approaches were used to estimate and validate the size of the global crm software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

global crm software Market Segmental Analysis

Global CRM Software Market is segmented on the component, deployment mode, application, vertical, and region. By component, market is segmented into Software and Services. By deployment mode, market is segmented into On-Premise and Cloud solutions. By application, market is segmented into Customer Service, Customer Experience Management, CRM Analytics, Marketing Automation, Salesforce Automation, and Others. By Vertical, market is segmented into Banking, Financial Services, and Insurance (BFSI), Healthcare, IT & Telecommunication, Retail & E-commerce, Manufacturing, Government & Defense, Media & Entertainment, and Others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Driver of the global crm software Market

The escalating recognition of customer relationship management (CRM) as a cornerstone for business success is a significant driver for the global CRM software market. Organizations across various sectors are increasingly adopting customer-centric strategies, highlighting the demand for comprehensive CRM solutions that enhance customer engagement and loyalty. Technological advancements, particularly integrating artificial intelligence and advanced analytics, are transforming CRM functionalities, enabling businesses to derive actionable insights from customer data. Additionally, the rising trend toward cloud-based solutions addresses scalability and accessibility needs, further propelling the adoption of CRM software, as companies seek to optimize their customer interactions and drive sustainable growth.

Restraints in the global crm software Market

The global CRM software market faces significant restraints primarily due to the complexity involved in implementation and integration with existing systems, which can deter organizations from adopting new solutions. This challenge is exacerbated by high upfront and ongoing costs, presenting a barrier, particularly for small businesses with constrained financial resources. Additionally, resistance to change within organizations can hinder CRM adoption, as employees may be reluctant to transition from familiar processes to new technologies. Moreover, the requirement for extensive training to effectively utilize CRM systems further complicates the landscape, limiting the market's growth potential across various sectors.

Market Trends of the global crm software Market

The global CRM software market is experiencing a notable trend characterized by the rising integration of artificial intelligence (AI) and machine learning (ML), which enhance data analysis and provide predictive insights for tailored customer interactions. Additionally, the demand for mobile CRM applications is surging, allowing users to access crucial customer information seamlessly while on the move. Furthermore, the integration of social media within CRM systems is becoming increasingly prevalent, acknowledging the significant role of social platforms in shaping consumer engagement and feedback. This convergence of technologies is driving innovation and efficiency in customer relationship management, solidifying CRM's pivotal role in business strategy.

Introduction

Objectives of the Study
Definitions
Market Scope

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Market Overview Outlook
Supply Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers

Key Market Insights

Key Success Factor
Degree of Competition
Top Investment Pockets
Ecosystem of the Market
Value Chain Analysis
Technology Analysis
Patent Analysis
PESTEL Analysis
Technology Analysis

CRM Software Market, By Component

Market Overview
Software
Services

CRM Software Market, By Deployment mode

Market Overview
On-Premise
Cloud

CRM Software Market, By Application

Market Overview
Customer Service
Customer Experience Management
CRM Analytics
Marketing Automation
Salesforce Automation
Others

CRM Software Market, By Vertical

Market Overview
BFSI
Healthcare
IT & Telecommunication
Retail & E-commerce
Manufacturing
Government & Defense
Media & Entertainment
Others

CRM Software Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Activities in the Market
Key Companies Market Share (%), 2023

Key Company Profiles

Salesforce.com (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAP AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oracle Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Microsoft Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Adobe Systems Inc (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Freshworks Inc (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Convergys Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Huawei Technologies Co. Ltd (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Infor Solutions Inc (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAS Institute Inc (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IBM Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Sage Group Plc (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SYNNEX Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Acquia (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amdocs (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Jive Software (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lithium (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nimble (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pegasystems (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ramco Systems (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SugarCRM (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Allegiance (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ITC Infotech (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nearstream (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nextprinciples (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tracx (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

CRMソフトウェアの市場規模、シェア、成長分析、コンポーネント別、展開モード別、サービス別、用途別、業界、地域別 - 産業予測、2024年～2031年

CRM Software Market Size, Share, Growth Analysis, By Component, By Deployment Mode, By Service, By Application, By Vertical (Banking, Financial Services, & Insurance, Healthcare), By Region-Industry Forecast 2024-2031

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主要な市場の考察

CRMソフトウェア市場：コンポーネント別

CRMソフトウェア市場：展開モード別

CRMソフトウェア市場：用途別

CRMソフトウェア市場：業界別

CRMソフトウェア市場：地域別