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市場調査レポート
商品コード
1154847
オムニチャネル・リテールソリューションの世界市場規模、シェア、産業動向分析レポート:コンポーネント別、チャネル別(店舗ショッピング、オンライン宅配、店舗ピックアップ)、エンドユーザー別、展開別、地域別展望と予測、2022年~2028年Global Omni-channel Retail Solutions Market Size, Share & Industry Trends Analysis Report By Component, By Channel (In-store Shopping, Online Home Delivery, In-store Pickup), By End-Use, By Deployment, By Regional Outlook and Forecast, 2022 - 2028 |
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オムニチャネル・リテールソリューションの世界市場規模、シェア、産業動向分析レポート:コンポーネント別、チャネル別(店舗ショッピング、オンライン宅配、店舗ピックアップ)、エンドユーザー別、展開別、地域別展望と予測、2022年~2028年 |
出版日: 2022年10月31日
発行: KBV Research
ページ情報: 英文 363 Pages
納期: 即納可能
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オムニチャネル・リテールソリューションの世界市場規模は、2028年までに135億米ドルに達し、予測期間中にCAGR13.4%で上昇すると予測されています。
さらに、商社が効果的かつ効率的な方法で企業を拡大できるよう支援します。オムニチャネル市場の拡大は、関連するすべてのデータポイントや情報を単一のプラットフォームに統合するオムニチャネル・リテールソリューションの能力によって、大きく促進されています。さらに、顧客が最適な方法で迅速かつ容易にサービスや商品を入手することを可能にします。
消費者行動の仕組みのため、全体の焦点は、ブランドの体験だけでなく、ブランド・ロイヤルティへと変化しています。新規顧客の獲得には多大な費用がかかるため、既存顧客を維持することが重要です。そのためには、顧客が必要とするものを提供するだけでなく、顧客が必要とするものを必要なときに必要なだけ提供することが一つの方法です。
COVID-19の影響度分析
COVID-19の発生は、世界中のさまざまな企業に深刻な被害をもたらしました。パンデミックの突然の出現の結果、いくつかの経済が解体されました。これらのロックダウンのため、様々なメーカーが大きな損失を被りました。さらに、サプライチェーンにも支障をきたし、需給ギャップが生じた。しかし、パンデミックの最中に、市場関係者はパンデミックの要件に準拠するために変更を採用することを開始し、インターネットに彼らのビジネスをシフトすることを余儀なくされました。オムニチャネル・リテールソリューション市場の拡大は、eコマース・ソリューションに対する需要の高まりによってもたらされ、それがオムニチャネル・リテール・コマース・プラットフォームの採用を後押ししているのです。
市場の成長要因
顧客満足度の向上と停滞の減少
オムニチャネルシステムは、全チャネルで在庫データを表示し、売れ残りの可能性を低減します。そのため、保管費用や機会費用を削減することができます。エンドレス・アイル・アプローチは、クロスチャネル在庫管理の最も効果的なアプリケーションの1つです。このようなビジネスでは、店頭のバイヤーがオンライン在庫を探索し、自宅に商品を配送したり、別の場所で受け取ったりすることが可能です。
さらに、カスタマー・エクスペリエンスへの投資は収益に大きな影響を与えます。企業は、オムニチャネル・リテールソリューションを活用することで、収益を大幅に向上させることができます。
高度な家電製品の急速な普及
スマートフォンの普及に加え、世界中でインターネットにアクセスできる人口が増加していることも、オンラインプラットフォームで行われる販売が堅調に拡大している要因の一つです。その結果、世界中でオムニチャネル・リテールのプラットフォームが拡大していることが直接的に影響しています。さらに、インターネットとテクノロジーの急速な進歩に伴い、5Gの導入も世界中で大幅に増加しています。さらに、5Gネットワークに対応したデバイスの開発は、5Gの導入に影響を与え、接続の強化や複雑なアプリケーションの追加をもたらすと思われます。
市場の抑制要因
在庫全体の可視性の欠如
オムニチャネル・リテールソリューション市場の成長における大きな阻害要因の1つは、在庫全体の透明性の欠如です。従来のシングルチャネルの小売モデルは、物理的な販売とオンライン販売のいずれかにのみ依存していましたが、マルチチャネルの小売モデルは、オムニチャネルの小売としても知られ、顧客に高い利便性を提供しています。一方で、さまざまなソースから得られる膨大な量のデータを分析するため、複数のデータの同期に関わる問題が増えています。
コンポーネントの展望
オムニチャネル・リテールソリューション市場は、コンポーネントベースでソリューションとサービスに二分されます。2021年のオムニチャネル・リテールソリューション市場では、サービス分野がかなりの収益シェアを獲得しました。この拡大は、プロフェッショナルサービスの支援によりエンドユーザーの既存システムと容易に統合できるオムニチャネル・リテールソリューションなどのサービス提供の結果です。また、現代の顧客は、すべてのチャネルとデバイスで完璧なインタラクションを要求しています。
オーダーマネジメントの展望
オムニチャネル・リテールソリューション市場は、受注管理、倉庫・在庫管理、CRM、POS、プロモーション計画、分析、その他に分類されます。ソリューション分野では、オーダーマネジメント分野が最も高い売上シェアを占めています。これは、オムニチャネル・リテールソリューション・プロバイダーが、オンライン返品、注文管理、実店舗、ソーシャルメディア・プラットフォーム、ウェブサイト、オンラインマーケットプレースなど、多くの販売チャネルにまたがるデータおよびレポートなどの機能を提供することによるものであると考えられています。
チャネル別の展望
チャネル別では、オムニチャネル・リテールソリューション市場は、オンライン宅配、店頭ピックアップ、店頭ショッピング、その他に区分されます。2021年のオムニチャネル・リテールソリューション市場では、オンライン宅配分野がかなりの収益シェアを獲得しています。一般的なデジタル化、非接触出荷の高い需要、消費パターンの変化、オムニチャネルのエンゲージメントチャネル、利便性とスピードに対する顧客の要求の高まりなどが、オンライン宅配市場の拡大を加速させた。
エンドユーザー別市場展望
オムニチャネル・リテールソリューション市場は、エンドユーザー別に、FMCG、アパレル・フットウェア、家電、病院、その他に分類されます。2021年、家電部門はオムニチャネル・リテールソリューション市場の重要な収益シェアを獲得しました。この拡大の背景には、スマートフォンの利用拡大やその他の電子機器の採用が進んでいることが挙げられます。いくつかの著名な市場プレーヤーは、製品提供を強化するために、提携や買収を含むさまざまな手法を実施しています。
デプロイメントの展望
オムニチャネル・リテールソリューション市場は、デプロイメントに基づき、オンプレミスとクラウドに分けられます。2021年、オンプレミスセグメントはオムニチャネル・リテールソリューション市場で最大の収益シェアを獲得しました。オンプレミスのシステムは、統合性、信頼性、カスタマイズ性を提供します。また、プロフェッショナルサービスを利用することで、オンプレミス型システムのカスタマイズオプションのメリットを最大限に活用することができます。オンプレミス型では、オムニチャネル・リテールソリューションに必要なハードウェアとソフトウェアがインストールされます。
地域別の展望
地域別では、オムニチャネル・リテールソリューション市場は、北米、欧州、アジア太平洋、LAMEAで分析されます。2021年のオムニチャネル・リテールソリューション市場では、北米が最大の収益シェアを占めています。急速な世界化だけでなく商業化にも対応し、この地域の小売業者はオムニチャネル商取引ソリューションの採用を増やしています。複数の業界企業が、新たな消費者体験をサポートするために、製品提供の改善を図っています。
市場参入企業がとっている主な戦略は、パートナーシップです。カーディナルマトリックスで提示された分析に基づいて、Oracle Corporation、SAP SE、IBM Corporation、Salesforce, Inc.は、オムニチャネル・リテールソリューション市場の先駆者です。Cognizant Technology Solutions Corp.、Infosys Ltd.、Toshiba Corporationなどの企業がオムニチャネル・リテールソリューション市場の主要イノベーターとして挙げられます。
List of Figures
The Global Omni-channel Retail Solutions Market size is expected to reach $13.5 billion by 2028, rising at a market growth of 13.4% CAGR during the forecast period.
The omni-channel retail solution refers to the practice of integrating traditional and online sales channels. Customers are provided with a seamless shopping experience owing to omni-channel retail, which streamlines the connection between offline and online purchasing channels. Omni-channel solutions offer retailers a centralized data point from which they can obtain a centralized picture of their consumers, finances, inventory, and any other information they choose.
Traditional retailers have responded to the rapid growth of technology by diversifying their product offerings across different platforms. They are no longer limited to providing goods and services exclusively within their physical stores. Omni-channel retail solutions are able to consolidate the data from all of the platforms into a single location, which makes it simpler for merchants to keep track of everything and provides their customers with a more upscale shopping experience.
Additionally, it helps merchants to expand their enterprises in a way that is both effective and efficient. The expansion of the omni-channel market is being driven in large part by the capacity of omni-channel retail solutions to consolidate all relevant data points and information into a single platform. In addition to this, it enables customers to rapidly and easily acquire services and products in the manner that is most appropriate and conducive.
Because of the mechanics of consumer behavior, the entire focus has changed toward brand loyalty as well as the experience of the brand. Because of the significant expenses associated with acquiring new customers, it is critical to maintaining existing customers. One way to do this is to not only give customers what they require but also provide them with what they need when and when they need it.
COVID - 19 Impact Analysis
The COVID-19 outbreak caused severe damage to various businesses all over the world. Several economies were demolished as a result of the abrupt emergence of the pandemic. Due to these lockdowns, various manufacturers suffered significant losses. In addition, the supply chain was also hampered, which created the demand-supply gap. However, in the middle of the pandemic, market players initiated to adopt changes in order to comply with pandemic requirements, which compelled them to shift their businesses over to the internet. The expansion of the omni-channel retail solutions market is being driven by the increasing demand for e-commerce solutions, which in turn is propelling the adoption of retail omni-channel commerce platforms.
Market Growth Factors
Reduced stagnancy along with higher customers satisfaction
Omnichannel systems exhibit stock data throughout channels, reducing the likelihood of unsold goods. Thus, storage and opportunity expenses are reduced. The endless aisle approach is one of the most effective applications of cross-channel inventory management. These businesses enable in-store buyers to explore online inventory and have things shipped to their homes or picked up at a separate location.
In addition, investing in customer experience can have a significant impact on revenue. Businesses can significantly increase their revenue by leveraging the omni-channel retail solutions.
Rapidly increasing penetration of advanced consumer electronics
The growing adoption of smartphones as well as the increasing number of people with access to the internet across the world are two factors that are contributing to the robust expansion of sales conducted via online platforms. The expansion of the platform for omni-channel retail all over the world is directly impacted as a result of this. Moreover, with the rapid advancement of the internet and technology, the adoption of 5G is also increasing significantly throughout the world. In addition, the development of devices that are compatible with 5G networks would affect the adoption of 5G, which will result in enhanced connection and additional complex applications.
Market Restraining Factors
A lack of visibility throughout the inventory
One of the major stumbling blocks in the growth of the omni-channel retail solutions market is the lack of transparency throughout inventories. When compared to the conventional single-channel retail model, in which businesses rely solely on either physical or online selling of products, the multi-channel retail model, also known as omnichannel retailing, offers customers a greater degree of convenience. On the other hand, because there is such a large quantity of data to be analyzed from a variety of sources, it has resulted in an increase in the number of problems associated with synchronizing multiple data sets.
Component Outlook
On the basis of Component, the Omni-channel Retail Solutions Market is bifurcated into Solution and Service. In 2021, the services segment garnered a substantial revenue share of the omni-channel retail solutions market. The expansion is a result of service offerings, including omni-channel retail solutions that are readily integrated with end-users' existing systems with the aid of professional services. In addition, modern customers demand flawless interactions across all channels and devices.
Order Management Outlook
On the basis of order management, the Omni-channel Retail Solutions Market is bifurcated into Order Management, Warehouse/Inventory Management, CRM, Point of Sale, Promotion Planning, Analytics, Others. In the solutions segment, the order management segment witnessed the highest revenue share of the market. The rise can be attributed to the capabilities that omni-channel retail solutions providers, such as online returns, order management, and data & reporting across many sales channels, such as physical locations, social media platforms, websites, and online marketplaces.
Channel Outlook
By Channel, the Omni-channel Retail Solutions Market is segmented into Online Home Delivery, In-store Pickup, In-store Shopping, and Others. In 2021, the online home delivery segment garnered a substantial revenue share of the omni-channel retail solutions market. The general switch to digital, the high demand for contactless shipments, shifting consumption patterns, omni-channel engagement channels, and growing customer demands for convenience and speed have all accelerated the expansion of the online home delivery market.
End-Use Outlook
Based on End-User, the Omni-channel Retail Solutions Market is categorized into FMCG, Apparel & Footwear, Consumer Electronics, Hospitality, and Others. In 2021, the consumer electronics segment acquired a significant revenue share of the omni-channel retail solutions market. The expansion can be attributed to the increasing use of smartphones and the increasing adoption of other electronic devices. Several prominent market players are implementing a variety of techniques, including alliances and acquisitions, to enhance their product offerings.
Deployment Outlook
Based on Deployment, the Omni-channel Retail Solutions Market is divided into On-premise and Cloud. In 2021, the on-premises segment acquired the largest revenue share of the omni-channel retail solutions market. On-premises systems provide integration, dependability, and customization. Additionally, with the assistance of professional services, businesses can maximize the benefits of the customization options of on-premise systems. In an on-premise deployment option, an omni-channel retail solution's required hardware and software would be installed.
Regional Outlook
Region-wise, the Omni-channel Retail Solutions Market is analyzed across North America, Europe, Asia-pacific, and LAMEA. In 2021, North America accounted for the largest revenue share of the omni-channel retail solutions market. In response to rapid globalization as well as commercialization, retailers in the region have increasingly adopted omni-channel commerce solutions. Several industry companies are improving their product offerings in order to support new consumer experiences.
The major strategies followed by the market participants are Partnerships. Based on the Analysis presented in the Cardinal matrix; Oracle Corporation, SAP SE, IBM Corporation, Salesforce, Inc. are the forerunners in the Omni-channel Retail Solutions Market. Companies such as Cognizant Technology Solutions Corp., Infosys Ltd., Toshiba Corporation are some of the key innovators in Omni-channel Retail Solutions Market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include NCR Corporation, Diebold Nixdorf, Inc., Infosys Limited, Toshiba Corporation, Oracle Corporation, SAP SE, IBM Corporation, Cognizant Technology Solutions Corporation, Salesforce.com, Inc. and Infor, Inc. (Koch Industries).
Recent Strategies Deployed in Omni-channel Retail Solutions Market
Partnerships, Collaborations and Agreements:
Sep-2022: Infosys entered into a partnership with Microsoft Cloud, a cloud computing service of Microsoft. With this partnership, the companies aimed to allow retail businesses to instantly redefine customer experiences, amplify systems, and renew processes through the cloud and data.
Sep-2022: Toshiba partnered with Grupo Exito, a South American retail company. This partnership aimed to deploy self-checkout technology throughout Grupo Exito's stores.
Jun-2022: Oracle entered into a partnership with Komax, a globally active technology company. Under this partnership, the companies aimed to launch a range of services built on Oracle Retail Xstore Office, Oracle Retail Xstore Point-of-Service, Oracle Retail Order Broker, and Oracle Retail Customer Engagement, throughout brick-and-mortar stores of Komax across Peru and Chile. In addition, it would also allow retailers to provide enhanced customer service.
Mar-2022: IBM joined hands with Acuver Consulting, IT Services, and Consulting. Through this collaboration, the companies aimed to help M&S India in deploying an omnichannel order management system with reduced to-the-market time, effective order fulfillment capabilities, as well as enhanced customer experience.
Jan-2022: SAP entered into a partnership with dunnhumby, a leader in Customer Data Science. Under this partnership, the companies aimed to aid retailers in integrating cutting-edge customer insights into their merchandising as well as marketing programs. In addition, this partnership would also facilitate retailers in making faster decisions centered on the customer to offer a more personalized customer experience in-store as well as at home.
Jan-2022: NCR Corporation collaborated with Google Cloud, a suite of cloud computing services. Through this collaboration, the companies aimed to aid retailers throughout the world with the launch of cloud capabilities, like machine learning and AI, as well as additional platforms. In addition, it would offer retailers access to the leading tools along with seamless flexibility in provide to offer unprecedented in-store experiences for customers.
Dec-2021: Infosys teamed up with Packable, a leader in e-commerce. Following this collaboration, the companies aimed to integrate the capabilities of Infosys Equinox into Packable's Packable IQ intending to strengthen the ability of Packable in order to provide innovative, agile, and engaging D2C-in-a-box service.
Dec-2021: Infor partnered with OFFICE, a leader in fashion footwear. Under this partnership, the companies aimed to deploy Infor CloudSuite Fashion in order to help OFFICE in streamlining complex processes throughout warehousing, merchandising, planning, and allocations for improved business efficiency.
Nov-2021: Infor partnered with SNS and AlMalki Group. Following this partnership, the companies aimed to install the Infor WMS warehouse management system's latest versions in order to offer in-depth experience and expertise to enable the company to meet its digitalization strategy while also complying with its warehouse management goals.
Sep-2021: Diebold Nixdorf collaborated with Conad Nord Ovest, a leading retail trade business. Through this collaboration, the companies aimed to accelerate the deployment of self-checkout solutions within Conad's stores.
Jun-2021: IBM collaborated with GK Software, a cloud services vendor. Under this collaboration, the companies aimed to accelerate advanced and cutting-edge retail built over the hybrid cloud technology from Red Hat and IBM. Moreover, this collaboration would also help businesses in quickly innovate and adopt the digital era.
May-2021: Diebold Nixdorf partnered with BP, an integrated oil and gas company. Under this partnership, Diebold would offer its integrated solution, DN AllConnect ServicesSM, to BP in order to enable the transformation of its journey by lowering its operational complexity.
Apr-2021: Cognizant joined hands with Inchcape, a retail leader in the Uk. With this partnership, the companies aimed to aid businesses in digitally transforming their accounting and finance services and infrastructure. Furthermore, Cognizant would accelerate new efficiencies while also identifying business insights to allow Inchcape to make smarter and faster business decisions.
Product Launches and Product Expansions:
Aug-2022: Salesforce launched Composable Storefront, a fully-customizable headless digital storefront. This solution aimed to offer the ability to customers to make site modifications with the flexibility and speed required to accelerate conversions, sales, and basket size in order to reduce costs.
Jan-2022: Toshiba introduced new capabilities in its ELERA, a unified commerce platform. With this product expansion, the companies aimed to expedite retailer digital transformation with an interconnected, agile, and highly adaptable technology.
Sep-2021: Infosys unveiled the Equinox platform. This product launch aimed to aid businesses in delivering secure personalized and hyper-segmented omnichannel commerce experiences to B2B as well as B2C customers.
Jan-2021: Toshiba released Elera, a unified commerce platform. Following this launch, the company aimed to aid retailers in rapidly incorporating functionality as well as features without the requirement for re-platforming. Furthermore, this solution would also address the gap between the web and stores.
Jan-2021: Diebold Nixdorf rolled out the Series Easy, a range of self-service solutions. With this launch, the companies aimed to aid retailers in designing, enabling and operating respective staff and consumer experiences.
Oct-2020: SAP launched the SAP Customer Data Platform, an advanced CDP. This solution aimed to enable businesses to redefine the customer experience throughout every engagement spanning from marketing and commerce to service and sales.
Acquisitions and Mergers:
Nov-2020: SAP acquired Emarsys, a leader in omnichannel customer engagement. Through this acquisition, the company aimed to complement its Customer Experience offerings in order to develop a new standard of digital commerce management. Moreover, this acquisition would also offer significantly personalized omnichannel engagements in real time to aid businesses in ensuring impactful and relevant engagement.
Oct-2020: Salesforce took over Mobify, a Technology Solutions provider. This solution aimed to enable the infrastructure to scale, host, secure, and monitor retail Salesforce e-commerce storefronts. It would allow a variety of applications and devices to link to the back-end systems of a Salesforce user for inventory, content management, inventory, payment, and fulfillment.
Market Segments covered in the Report:
By Component
By Channel
By End-Use
By Deployment
By Geography
Companies Profiled
Unique Offerings from KBV Research
8.1.5.1.1.1 US Omni-channel Retail Solutions Market by Solution Type
8.1.5.2.1.1 Canada Omni-channel Retail Solutions Market by Solution Type
8.1.5.3.1.1 Mexico Omni-channel Retail Solutions Market by Solution Type
8.1.5.4.1.1 Rest of North America Omni-channel Retail Solutions Market by Solution Type
8.2.5.1.1.1 Germany Omni-channel Retail Solutions Market by Solution Type
8.2.5.2.1.1 UK Omni-channel Retail Solutions Market by Solution Type
8.2.5.3.1.1 France Omni-channel Retail Solutions Market by Solution Type
8.2.5.4.1.1 Russia Omni-channel Retail Solutions Market by Solution Type
8.2.5.5.1.1 Spain Omni-channel Retail Solutions Market by Solution Type
8.2.5.6.1.1 Italy Omni-channel Retail Solutions Market by Solution Type
8.2.5.7.1.1 Rest of Europe Omni-channel Retail Solutions Market by Solution Type
8.3.5.1.1.1 China Omni-channel Retail Solutions Market by Solution Type
8.3.5.2.1.1 Japan Omni-channel Retail Solutions Market by Solution Type
8.3.5.3.1.1 India Omni-channel Retail Solutions Market by Solution Type
8.3.5.4.1.1 South Korea Omni-channel Retail Solutions Market by Solution Type
8.3.5.5.1.1 Singapore Omni-channel Retail Solutions Market by Solution Type
8.3.5.6.1.1 Malaysia Omni-channel Retail Solutions Market by Solution Type
8.3.5.7.1.1 Rest of Asia Pacific Omni-channel Retail Solutions Market by Solution Type
8.4.5.1.1.1 Brazil Omni-channel Retail Solutions Market by Solution Type
8.4.5.2.1.1 Argentina Omni-channel Retail Solutions Market by Solution Type
8.4.5.3.1.1 UAE Omni-channel Retail Solutions Market by Solution Type
8.4.5.4.1.1 Saudi Arabia Omni-channel Retail Solutions Market by Solution Type
8.4.5.5.1.1 South Africa Omni-channel Retail Solutions Market by Solution Type
8.4.5.6.1.1 Nigeria Omni-channel Retail Solutions Market by Solution Type
8.4.5.7.1.1 Rest of LAMEA Omni-channel Retail Solutions Market by Solution Type