デジタルギフトカード市場：カードタイプ、購入方法、用途、エンドユーザー別-2025-2030年世界予測

デジタルギフトカード市場の2023年の市場規模は2,916億1,000万米ドルで、2024年には3,233億1,000万米ドルに成長し、CAGRは11.19%、2030年には6,128億8,000万米ドルに達すると予測されています。

デジタル・ギフト・カード市場は、急速な進化と革新的な消費者エンゲージメント戦略を特徴とする、爽快な変革期を迎えています。近年、この分野は、デジタル取引の利便性とパーソナライズされた体験への評価の高まりに後押しされ、従来のギフト贈答に代わる有力な選択肢として台頭しています。マーケティング担当者や意思決定者は、顧客ロイヤルティを強固にし、ブランドリーチを拡大する戦略的ツールとして、デジタルギフトカードを活用するようになってきています。

このダイナミックな市場は、消費者がギフトを購入する方法を再構築しているだけでなく、小売、eコマース、サービス業界全体の根本的なビジネスモデルにも変化をもたらしています。デジタル化を取り入れることで、企業は多様なフォーマットを試し、高度なセキュリティ機能を組み込み、テクノロジーに精通した消費者の進化するニーズに合わせて提供することができるようになりました。中小企業と大企業の両方が、業務効率の向上から消費者とのより深いつながりまで、デジタルギフトカードの具体的な利点を認識するにつれ、市場は顧客エンゲージメントと取引量の急増を目の当たりにしています。

技術の進歩は、デジタルウォレットとモバイルアプリケーションのシームレスな統合を可能にし、採用をさらに加速させています。すべての取引は、利便性と近代的な金融慣行を融合させたより大きなエコシステムに貢献し、長期的な成長と安定のための舞台を整えています。この変革は、イノベーションへのコミットメントを原動力としており、市場が当面の需要と将来の動向の両方に俊敏に対応し続けることを保証しています。

デジタル・ギフトカード分野を形成する変革的変化

デジタル化はギフトカード市場の情勢を再構築し、業界標準と消費者の期待を再定義する変革的な変化をもたらしています。技術革新はこの進化の最前線にあり、ユーザーフレンドリーなデジタルインターフェースと強固な取引セキュリティの融合を推進しています。スマートフォンの急速な普及とインターネットの浸透は、モバイルアプリケーションとオンラインポータルをギフトカードの購入と引き換えの重要なチャネルとして定着させました。

小売業者やサービスプロバイダーは従来の戦略を見直し、テクノロジーを活用して機敏でカスタマイズされた体験を提供しています。人工知能やビッグデータ分析などのツールは、消費者の行動に実用的な洞察を提供し、パーソナライズされた推奨やターゲットを絞ったプロモーションを可能にします。このデジタル移行は、消費者体験を向上させるだけでなく、業務プロセスを合理化し、企業が取引パターンを監視し、在庫管理を効率的に最適化することを可能にします。

デジタル・プラットフォームへの移行は、非接触型決済や即時配送の仕組みに対する幅広い需要に支えられており、デジタルに接続された現代の消費者のニーズに応えています。テクノロジー・プロバイダーと金融機関の協力的な取り組みや提携がさらなる勢いを生み、消費者動向と技術力の両面で最先端を行く市場を確実なものにしています。企業はこうした変化に適応することで、関連性を維持するだけでなく、急速に進化するデジタル経済のパイオニアとしての地位を確立しています。

デジタルギフトカードエコシステムにおける包括的なセグメンテーション洞察

セグメンテーション分析では、デジタルギフトカード市場に影響を与える多様な要素について詳細な視点を提供します。カードの種類に基づいて市場を分析すると、クローズドループギフトカードとオープンループギフトカードの両方が消費者の嗜好を形成する上で極めて重要であることが明らかになります。クローズド・ループ・カードは、特定の小売店での利用を可能にし、ブランド・ロイヤリティを育むという独占的な利点を提供する一方、オープン・ループ・カードは、プリペイド・デビットカードと同様の機能を持ち、より幅広い消費行動に対応するという幅広い実用性を提供します。

購入方法を検討する際には、企業のウェブサイト、モバイル・アプリケーション、サードパーティ・プラットフォームの観点から市場を幅広く調査します。各チャネルは、消費者の全体的な体験に直接影響する、独自の利点と課題を提供しています。企業のウェブサイトは、直接的なブランドメッセージとともに管理された環境を提供し、モバイルアプリケーションは外出先での取引の利便性を提供し、サードパーティプラットフォームは、消費者を複数の小売選択肢につなげる広範なネットワークを構築します。

さらに用途別にセグメント化すると、消費財、健康・ウェルネス、メディア・エンターテインメント、レストラン・バー、旅行・観光などの分野が考えられます。この多次元的アプローチは、デジタルギフトカードが最も効果的に活用される分野や、消費者の強い関心を集める分野を理解するのに役立ちます。さらに、市場はエンドユーザー別に区分され、法人消費者と個人消費者を区別し、法人セグメントはさらに大企業と中小企業に区分されます。この分析フレームワークにより、利害関係者は、それぞれのユニークなセグメントと共鳴するソリューションを調整するために必要な、微妙な洞察を得ることができます。

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 便利で安全なギフトオプションの需要増加により、デジタルギフトカードの採用が増加
    • 電子商取引プラットフォームとキャッシュレス決済の人気の高まり
  • 抑制要因
    • デジタルギフトカードに関連する償還の問題
  • 機会
    • デジタルギフトカードソリューションによる企業ギフトの増加傾向
    • 航空券やその他の付帯サービスを予約するためのデジタルギフトカードの利用が急増
  • 課題
    • セキュリティ上の懸念とともに、クロスプラットフォームの互換性の問題
• 市場セグメンテーション分析
  • カードの種類：無制限の購買力によりオープンループギフトカードの人気が高まっている
  • 購入方法：現代の消費者のペースの速いライフスタイルに適応できるため、モバイルアプリケーションの使用が増加しています。
  • アプリケーション：オンライン小売とパーソナライゼーションのトレンドの高まりにより、消費財におけるギフトカードの用途が拡大しています。
  • エンドユーザー：従業員への報酬、販売インセンティブ、顧客感謝プログラムなど、企業によるデジタルギフトカードの利用が増加
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社会
  • 技術的
  • 法律上
  • 環境

第6章 デジタルギフトカード市場カードの種類別

• クローズドループギフトカード
• オープンループギフトカード

第7章 デジタルギフトカード市場購入方法別

• 企業ウェブサイト
• モバイルアプリケーション
• サードパーティプラットフォーム

第8章 デジタルギフトカード市場：用途別

• 消費財
• 健康とウェルネス
• メディア＆エンターテインメント
• レストラン＆バー
• 旅行と観光

第9章 デジタルギフトカード市場：エンドユーザー別

• 企業
  • 大企業
  • 中小企業
• 個人

第10章 南北アメリカのデジタルギフトカード市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第11章 アジア太平洋地域のデジタルギフトカード市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第12章 欧州・中東・アフリカのデジタルギフトカード市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第13章 競合情勢

• 市場シェア分析, 2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Airbnb, Inc.
• Amazon.com, Inc.
• American Express Company
• Apple Inc.
• Best Buy Co., Inc.
• Blackhawk Network Holdings, Inc.
• Block, Inc.
• eBay Inc.
• Fiserv, Inc.
• Google LLC by Alphabet Inc.
• H&M Group
• InComm Payments
• Inditex, S.A.
• Inter IKEA Holding B.V.
• J Sainsbury PLC
• Klarna Holding AB
• Lowe's Companies, Inc.
• LVMH Group
• Macy's, Inc.
• Majid Al Futtaim Holding
• Mastercard Incorporated
• Meta Platforms, Inc.
• PayPal Holdings, Inc.
• Pentland Group
• Prezzee, Inc.
• Rakuten Group, Inc.
• Starbucks Corporation
• Synchrony Financial
• Target Corporation
• The Home Depot, Inc.
• The Kroger Co.
• Uber Technologies, Inc.
• Virgin Red Limited
• Visa Inc.
• Walgreens Boots Alliance, Inc.
• Walmart Inc.

LIST OF FIGURES

• FIGURE 1. DIGITAL GIFT CARD MARKET MULTI-CURRENCY
• FIGURE 2. DIGITAL GIFT CARD MARKET MULTI-LANGUAGE
• FIGURE 3. DIGITAL GIFT CARD MARKET RESEARCH PROCESS
• FIGURE 4. DIGITAL GIFT CARD MARKET SIZE, 2023 VS 2030
• FIGURE 5. GLOBAL DIGITAL GIFT CARD MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 6. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 7. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY CARD TYPE, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY CARD TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE METHOD, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE METHOD, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
• FIGURE 13. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2023 VS 2030 (%)
• FIGURE 15. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. AMERICAS DIGITAL GIFT CARD MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. AMERICAS DIGITAL GIFT CARD MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. UNITED STATES DIGITAL GIFT CARD MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 19. UNITED STATES DIGITAL GIFT CARD MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. ASIA-PACIFIC DIGITAL GIFT CARD MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 21. ASIA-PACIFIC DIGITAL GIFT CARD MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 22. EUROPE, MIDDLE EAST & AFRICA DIGITAL GIFT CARD MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 23. EUROPE, MIDDLE EAST & AFRICA DIGITAL GIFT CARD MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 24. DIGITAL GIFT CARD MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 25. DIGITAL GIFT CARD MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. DIGITAL GIFT CARD MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL DIGITAL GIFT CARD MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. DIGITAL GIFT CARD MARKET DYNAMICS
• TABLE 7. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY CLOSED-LOOP GIFT CARDS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY OPEN-LOOP GIFT CARDS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE METHOD, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY COMPANY WEBSITE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY MOBILE APPLICATIONS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY THIRD-PARTY PLATFORMS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY CONSUMER GOODS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY HEALTH & WELLNESS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY RESTAURANTS & BARS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY TRAVEL & TOURISM, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY CORPORATE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY LARGE ENTERPRISE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY SMALL & MEDIUM-SIZED ENTERPRISES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 24. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 25. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY INDIVIDUAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 26. AMERICAS DIGITAL GIFT CARD MARKET SIZE, BY CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 27. AMERICAS DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE METHOD, 2018-2030 (USD MILLION)
• TABLE 28. AMERICAS DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 29. AMERICAS DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 30. AMERICAS DIGITAL GIFT CARD MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 31. AMERICAS DIGITAL GIFT CARD MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 32. ARGENTINA DIGITAL GIFT CARD MARKET SIZE, BY CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 33. ARGENTINA DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE METHOD, 2018-2030 (USD MILLION)
• TABLE 34. ARGENTINA DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 35. ARGENTINA DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 36. ARGENTINA DIGITAL GIFT CARD MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 37. BRAZIL DIGITAL GIFT CARD MARKET SIZE, BY CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 38. BRAZIL DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE METHOD, 2018-2030 (USD MILLION)
• TABLE 39. BRAZIL DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 40. BRAZIL DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 41. BRAZIL DIGITAL GIFT CARD MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 42. CANADA DIGITAL GIFT CARD MARKET SIZE, BY CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 43. CANADA DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE METHOD, 2018-2030 (USD MILLION)
• TABLE 44. CANADA DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 45. CANADA DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 46. CANADA DIGITAL GIFT CARD MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 47. MEXICO DIGITAL GIFT CARD MARKET SIZE, BY CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 48. MEXICO DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE METHOD, 2018-2030 (USD MILLION)
• TABLE 49. MEXICO DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 50. MEXICO DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 51. MEXICO DIGITAL GIFT CARD MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 52. UNITED STATES DIGITAL GIFT CARD MARKET SIZE, BY CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 53. UNITED STATES DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE METHOD, 2018-2030 (USD MILLION)
• TABLE 54. UNITED STATES DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 55. UNITED STATES DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 56. UNITED STATES DIGITAL GIFT CARD MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 57. UNITED STATES DIGITAL GIFT CARD MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 58. ASIA-PACIFIC DIGITAL GIFT CARD MARKET SIZE, BY CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 59. ASIA-PACIFIC DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE METHOD, 2018-2030 (USD MILLION)
• TABLE 60. ASIA-PACIFIC DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 61. ASIA-PACIFIC DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 62. ASIA-PACIFIC DIGITAL GIFT CARD MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 63. ASIA-PACIFIC DIGITAL GIFT CARD MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 64. AUSTRALIA DIGITAL GIFT CARD MARKET SIZE, BY CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 65. AUSTRALIA DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE METHOD, 2018-2030 (USD MILLION)
• TABLE 66. AUSTRALIA DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 67. AUSTRALIA DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 68. AUSTRALIA DIGITAL GIFT CARD MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 69. CHINA DIGITAL GIFT CARD MARKET SIZE, BY CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 70. CHINA DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE METHOD, 2018-2030 (USD MILLION)
• TABLE 71. CHINA DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 72. CHINA DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 73. CHINA DIGITAL GIFT CARD MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 74. INDIA DIGITAL GIFT CARD MARKET SIZE, BY CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 75. INDIA DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE METHOD, 2018-2030 (USD MILLION)
• TABLE 76. INDIA DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 77. INDIA DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 78. INDIA DIGITAL GIFT CARD MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 79. INDONESIA DIGITAL GIFT CARD MARKET SIZE, BY CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 80. INDONESIA DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE METHOD, 2018-2030 (USD MILLION)
• TABLE 81. INDONESIA DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 82. INDONESIA DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 83. INDONESIA DIGITAL GIFT CARD MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 84. JAPAN DIGITAL GIFT CARD MARKET SIZE, BY CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 85. JAPAN DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE METHOD, 2018-2030 (USD MILLION)
• TABLE 86. JAPAN DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 87. JAPAN DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 88. JAPAN DIGITAL GIFT CARD MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 89. MALAYSIA DIGITAL GIFT CARD MARKET SIZE, BY CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 90. MALAYSIA DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE METHOD, 2018-2030 (USD MILLION)
• TABLE 91. MALAYSIA DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 92. MALAYSIA DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 93. MALAYSIA DIGITAL GIFT CARD MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 94. PHILIPPINES DIGITAL GIFT CARD MARKET SIZE, BY CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 95. PHILIPPINES DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE METHOD, 2018-2030 (USD MILLION)
• TABLE 96. PHILIPPINES DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 97. PHILIPPINES DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 98. PHILIPPINES DIGITAL GIFT CARD MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 99. SINGAPORE DIGITAL GIFT CARD MARKET SIZE, BY CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 100. SINGAPORE DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE METHOD, 2018-2030 (USD MILLION)
• TABLE 101. SINGAPORE DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 102. SINGAPORE DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 103. SINGAPORE DIGITAL GIFT CARD MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 104. SOUTH KOREA DIGITAL GIFT CARD MARKET SIZE, BY CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 105. SOUTH KOREA DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE METHOD, 2018-2030 (USD MILLION)
• TABLE 106. SOUTH KOREA DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 107. SOUTH KOREA DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 108. SOUTH KOREA DIGITAL GIFT CARD MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 109. TAIWAN DIGITAL GIFT CARD MARKET SIZE, BY CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 110. TAIWAN DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE METHOD, 2018-2030 (USD MILLION)
• TABLE 111. TAIWAN DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 112. TAIWAN DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 113. TAIWAN DIGITAL GIFT CARD MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 114. THAILAND DIGITAL GIFT CARD MARKET SIZE, BY CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 115. THAILAND DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE METHOD, 2018-2030 (USD MILLION)
• TABLE 116. THAILAND DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 117. THAILAND DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 118. THAILAND DIGITAL GIFT CARD MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 119. VIETNAM DIGITAL GIFT CARD MARKET SIZE, BY CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 120. VIETNAM DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE METHOD, 2018-2030 (USD MILLION)
• TABLE 121. VIETNAM DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 122. VIETNAM DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 123. VIETNAM DIGITAL GIFT CARD MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 124. EUROPE, MIDDLE EAST & AFRICA DIGITAL GIFT CARD MARKET SIZE, BY CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 125. EUROPE, MIDDLE EAST & AFRICA DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE METHOD, 2018-2030 (USD MILLION)
• TABLE 126. EUROPE, MIDDLE EAST & AFRICA DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 127. EUROPE, MIDDLE EAST & AFRICA DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 128. EUROPE, MIDDLE EAST & AFRICA DIGITAL GIFT CARD MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 129. EUROPE, MIDDLE EAST & AFRICA DIGITAL GIFT CARD MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 130. DENMARK DIGITAL GIFT CARD MARKET SIZE, BY CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 131. DENMARK DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE METHOD, 2018-2030 (USD MILLION)
• TABLE 132. DENMARK DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 133. DENMARK DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 134. DENMARK DIGITAL GIFT CARD MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 135. EGYPT DIGITAL GIFT CARD MARKET SIZE, BY CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 136. EGYPT DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE METHOD, 2018-2030 (USD MILLION)
• TABLE 137. EGYPT DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 138. EGYPT DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 139. EGYPT DIGITAL GIFT CARD MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 140. FINLAND DIGITAL GIFT CARD MARKET SIZE, BY CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 141. FINLAND DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE METHOD, 2018-2030 (USD MILLION)
• TABLE 142. FINLAND DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 143. FINLAND DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 144. FINLAND DIGITAL GIFT CARD MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 145. FRANCE DIGITAL GIFT CARD MARKET SIZE, BY CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 146. FRANCE DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE METHOD, 2018-2030 (USD MILLION)
• TABLE 147. FRANCE DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 148. FRANCE DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 149. FRANCE DIGITAL GIFT CARD MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 150. GERMANY DIGITAL GIFT CARD MARKET SIZE, BY CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 151. GERMANY DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE METHOD, 2018-2030 (USD MILLION)
• TABLE 152. GERMANY DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 153. GERMANY DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 154. GERMANY DIGITAL GIFT CARD MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 155. ISRAEL DIGITAL GIFT CARD MARKET SIZE, BY CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 156. ISRAEL DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE METHOD, 2018-2030 (USD MILLION)
• TABLE 157. ISRAEL DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 158. ISRAEL DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 159. ISRAEL DIGITAL GIFT CARD MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 160. ITALY DIGITAL GIFT CARD MARKET SIZE, BY CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 161. ITALY DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE METHOD, 2018-2030 (USD MILLION)
• TABLE 162. ITALY DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 163. ITALY DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 164. ITALY DIGITAL GIFT CARD MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 165. NETHERLANDS DIGITAL GIFT CARD MARKET SIZE, BY CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 166. NETHERLANDS DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE METHOD, 2018-2030 (USD MILLION)
• TABLE 167. NETHERLANDS DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 168. NETHERLANDS DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 169. NETHERLANDS DIGITAL GIFT CARD MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 170. NIGERIA DIGITAL GIFT CARD MARKET SIZE, BY CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 171. NIGERIA DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE METHOD, 2018-2030 (USD MILLION)
• TABLE 172. NIGERIA DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 173. NIGERIA DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 174. NIGERIA DIGITAL GIFT CARD MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 175. NORWAY DIGITAL GIFT CARD MARKET SIZE, BY CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 176. NORWAY DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE METHOD, 2018-2030 (USD MILLION)
• TABLE 177. NORWAY DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 178. NORWAY DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 179. NORWAY DIGITAL GIFT CARD MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 180. POLAND DIGITAL GIFT CARD MARKET SIZE, BY CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 181. POLAND DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE METHOD, 2018-2030 (USD MILLION)
• TABLE 182. POLAND DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 183. POLAND DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 184. POLAND DIGITAL GIFT CARD MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 185. QATAR DIGITAL GIFT CARD MARKET SIZE, BY CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 186. QATAR DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE METHOD, 2018-2030 (USD MILLION)
• TABLE 187. QATAR DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 188. QATAR DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 189. QATAR DIGITAL GIFT CARD MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 190. RUSSIA DIGITAL GIFT CARD MARKET SIZE, BY CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 191. RUSSIA DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE METHOD, 2018-2030 (USD MILLION)
• TABLE 192. RUSSIA DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 193. RUSSIA DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 194. RUSSIA DIGITAL GIFT CARD MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 195. SAUDI ARABIA DIGITAL GIFT CARD MARKET SIZE, BY CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 196. SAUDI ARABIA DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE METHOD, 2018-2030 (USD MILLION)
• TABLE 197. SAUDI ARABIA DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 198. SAUDI ARABIA DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 199. SAUDI ARABIA DIGITAL GIFT CARD MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 200. SOUTH AFRICA DIGITAL GIFT CARD MARKET SIZE, BY CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 201. SOUTH AFRICA DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE METHOD, 2018-2030 (USD MILLION)
• TABLE 202. SOUTH AFRICA DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 203. SOUTH AFRICA DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 204. SOUTH AFRICA DIGITAL GIFT CARD MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 205. SPAIN DIGITAL GIFT CARD MARKET SIZE, BY CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 206. SPAIN DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE METHOD, 2018-2030 (USD MILLION)
• TABLE 207. SPAIN DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 208. SPAIN DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 209. SPAIN DIGITAL GIFT CARD MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 210. SWEDEN DIGITAL GIFT CARD MARKET SIZE, BY CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 211. SWEDEN DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE METHOD, 2018-2030 (USD MILLION)
• TABLE 212. SWEDEN DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 213. SWEDEN DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 214. SWEDEN DIGITAL GIFT CARD MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 215. SWITZERLAND DIGITAL GIFT CARD MARKET SIZE, BY CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 216. SWITZERLAND DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE METHOD, 2018-2030 (USD MILLION)
• TABLE 217. SWITZERLAND DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 218. SWITZERLAND DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 219. SWITZERLAND DIGITAL GIFT CARD MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 220. TURKEY DIGITAL GIFT CARD MARKET SIZE, BY CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 221. TURKEY DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE METHOD, 2018-2030 (USD MILLION)
• TABLE 222. TURKEY DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 223. TURKEY DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 224. TURKEY DIGITAL GIFT CARD MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 225. UNITED ARAB EMIRATES DIGITAL GIFT CARD MARKET SIZE, BY CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 226. UNITED ARAB EMIRATES DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE METHOD, 2018-2030 (USD MILLION)
• TABLE 227. UNITED ARAB EMIRATES DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 228. UNITED ARAB EMIRATES DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 229. UNITED ARAB EMIRATES DIGITAL GIFT CARD MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 230. UNITED KINGDOM DIGITAL GIFT CARD MARKET SIZE, BY CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 231. UNITED KINGDOM DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE METHOD, 2018-2030 (USD MILLION)
• TABLE 232. UNITED KINGDOM DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 233. UNITED KINGDOM DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 234. UNITED KINGDOM DIGITAL GIFT CARD MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 235. DIGITAL GIFT CARD MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 236. DIGITAL GIFT CARD MARKET, FPNV POSITIONING MATRIX, 2023

The Digital Gift Card Market was valued at USD 291.61 billion in 2023 and is projected to grow to USD 323.31 billion in 2024, with a CAGR of 11.19%, reaching USD 612.88 billion by 2030.

The digital gift card market is undergoing an exhilarating transformation characterized by rapid evolution and innovative consumer engagement strategies. In recent years, this sector has emerged as a viable alternative to traditional gift-giving, driven by the convenience of digital transactions and a growing appreciation for personalized experiences. Marketers and decision-makers are increasingly leveraging digital gift cards as a strategic tool to solidify customer loyalty and expand brand reach.

This dynamic market is not only reshaping how consumers purchase gifts but also altering the underlying business models across retail, e-commerce, and service industries. Embracing digitalization, companies have been able to experiment with diverse formats, embed sophisticated security features, and tailor their offerings to meet the evolving needs of a tech-savvy audience. As both small businesses and large enterprises recognize the tangible benefits of digital gift cards-from increased operational efficiency to a deeper connection with consumers-the market has witnessed a surge in customer engagement and transactional volume.

Technological advancements have further accelerated adoption, enabling seamless integration of digital wallets and mobile applications. Every transaction contributes to a larger ecosystem that blends convenience with modern financial practices, setting the stage for long-term growth and stability. The transformation is powered by a commitment to innovation, ensuring that the market remains agile in addressing both immediate demands and future trends.

Transformative Shifts Reshaping the Digital Gift Card Sector

Digitalization is reshaping the landscape of the gift card market, introducing transformative shifts that are redefining industry standards and consumer expectations. Technological innovations are at the forefront of this evolution, driving a convergence between user-friendly digital interfaces and robust transaction security. The rapid adoption of smartphones and increasing internet penetration have cemented mobile applications and online portals as key channels for purchasing and redeeming gift cards.

Retailers and service providers are reassessing traditional strategies, harnessing technology to offer agile, customized experiences. Tools such as artificial intelligence and big data analytics provide actionable insights into consumer behavior, enabling personalized recommendations and targeted promotions. This digital transition not only enhances the consumer experience but also streamlines the operational processes, allowing businesses to monitor transaction patterns and optimize inventory management efficiently.

The shift toward digital platforms is supported by a broader demand for contactless payments and instantaneous delivery mechanisms, meeting the needs of a modern, digitally connected audience. Collaborative initiatives and partnerships among tech providers and financial institutions are fueling further momentum, ensuring that the market remains at the cutting edge of both consumer trends and technological capabilities. As companies adapt to these changes, they are not only maintaining relevance but are also establishing themselves as pioneers in a rapidly evolving digital economy.

Comprehensive Segmentation Insights in the Digital Gift Card Ecosystem

The segmentation analysis provides an in-depth perspective on the diverse elements influencing the digital gift card market. Analyzing the market based on card type reveals that both closed-loop gift cards and open-loop gift cards are pivotal in shaping consumer preferences. Closed-loop cards offer the advantage of exclusivity, allowing redemption at specific retailers and fostering brand loyalty, whereas open-loop cards provide broader utility, functioning similarly to prepaid debit cards and accommodating a wider range of spending behaviors.

When considering the purchase method, the market is extensively studied through the lenses of company websites, mobile applications, and third-party platforms. Each channel offers a unique set of benefits and challenges that directly impact the overall consumer experience. Company websites provide a controlled environment with direct brand messaging, mobile applications offer the conveniences of on-the-go transactions, and third-party platforms create expansive networks that connect consumers with multiple retail options.

Further segmentation by application considers areas such as consumer goods, health and wellness, media and entertainment, restaurants and bars, and travel and tourism. This multidimensional approach helps in understanding where digital gift cards are leveraged most effectively and which sectors command strong consumer interest. Additionally, the market is delineated by end-user, distinguishing between corporate and individual consumers, with the corporate segment further segmented into large enterprise and small and medium-sized enterprises. This analytical framework equips stakeholders with the nuanced insights necessary for tailoring solutions that resonate with each unique segment.

Based on Card Type, market is studied across Closed-Loop Gift Cards and Open-Loop Gift Cards.

Based on Purchase Method, market is studied across Company Website, Mobile Applications, and Third-Party Platforms.

Based on Application, market is studied across Consumer Goods, Health & Wellness, Media & Entertainment, Restaurants & Bars, and Travel & Tourism.

Based on End User, market is studied across Corporate and Individual. The Corporate is further studied across Large Enterprise and Small & Medium-sized Enterprises.

Geographic Trends and Their Impact on Market Growth

Geographical analysis plays a critical role in deciphering the trends and growth patterns within the digital gift card market. The industry experiences varied dynamics across different regions, each presenting its own set of opportunities and challenges. In the Americas, the market is driven by high digital adoption rates and a robust digital payment infrastructure, which collectively create fertile ground for innovative digital gift card solutions.

Meanwhile, the Europe, Middle East & Africa region is characterized by a blend of traditional retail paradigms and emerging digital trends. This melding of old and new provides a unique environment where both established and emerging players can experiment with innovative marketing strategies and distribution channels. In Asia-Pacific, rapid economic growth, coupled with increasing smartphone penetration, has significantly bolstered the uptake of digital gift cards. Consumers in this region display a high propensity for mobile transactions, making it a hotbed for technological innovation and market expansion. Collectively, these regional insights offer a comprehensive view of global trends and provide critical parameters for companies looking to tailor their strategies to specific market dynamics.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

Leading Market Players and Their Strategic Contributions

A closer examination of the leading players in the digital gift card sector reveals a competitive and dynamic industry marked by constant innovation and robust market presence. Major multinational companies such as Airbnb, Inc., Amazon.com, Inc., and American Express Company have cemented their roles by integrating digital gift card solutions into their broader merchandising strategies. Apple Inc. and Best Buy Co., Inc. continue to drive consumer electronics purchasing with tailored gift card programs, while Blackhawk Network Holdings, Inc. and Block, Inc. have revolutionized digital payment processing, thereby redefining how consumers interact with digital gift cards.

In addition, eBay Inc. and Fiserv, Inc. have developed comprehensive platforms that not only facilitate transactions but also provide insightful analytics. Google LLC by Alphabet Inc. and H&M Group leverage widespread consumer platforms to expand outreach and enhance user engagement. The retail landscape further benefits from contributions by InComm Payments, Inditex, S.A., and Inter IKEA Holding B.V., among others, each bringing a unique set of technologies and market approaches. J Sainsbury PLC and Klarna Holding AB are also notable for their innovative use of digital channels that streamline the buying experience. Companies like Lowe's Companies, Inc., LVMH Group, Macy's, Inc., and Majid Al Futtaim Holding continue to lead with creative offerings in retail, while fiscal giants such as Mastercard Incorporated, Meta Platforms, Inc., and PayPal Holdings, Inc. provide the technological backbone necessary for secure, seamless transactions. Prestigious entities including Pentland Group, Prezzee, Inc., Rakuten Group, Inc., and Starbucks Corporation, in combination with the forward-thinking approaches of Synchrony Financial, Target Corporation, The Home Depot, Inc., The Kroger Co., Uber Technologies, Inc., Virgin Red Limited, Visa Inc., Walgreens Boots Alliance, Inc., and Walmart Inc. further reinforce the industry's commitment to innovation and customer-centricity.

The report delves into recent significant developments in the Digital Gift Card Market, highlighting leading vendors and their innovative profiles. These include Airbnb, Inc., Amazon.com, Inc., American Express Company, Apple Inc., Best Buy Co., Inc., Blackhawk Network Holdings, Inc., Block, Inc., eBay Inc., Fiserv, Inc., Google LLC by Alphabet Inc., H&M Group, InComm Payments, Inditex, S.A., Inter IKEA Holding B.V., J Sainsbury PLC, Klarna Holding AB, Lowe's Companies, Inc., LVMH Group, Macy's, Inc., Majid Al Futtaim Holding, Mastercard Incorporated, Meta Platforms, Inc., PayPal Holdings, Inc., Pentland Group, Prezzee, Inc., Rakuten Group, Inc., Starbucks Corporation, Synchrony Financial, Target Corporation, The Home Depot, Inc., The Kroger Co., Uber Technologies, Inc., Virgin Red Limited, Visa Inc., Walgreens Boots Alliance, Inc., and Walmart Inc.. Strategic Recommendations for Digital Gift Card Innovation and Growth

For industry leaders aiming to establish a competitive edge in the rapidly evolving digital gift card market, several actionable recommendations emerge from recent analysis. First and foremost, enhancing digital infrastructure and refining technology integration should remain a primary focus. Companies have much to gain by investing in advanced analytics and mobile optimization, thereby driving personalized customer experiences and increasing transaction efficiency. Collaboration with fintech experts and technology innovators can provide the necessary leverage to streamline processes and capture emerging market segments.

Moreover, a strategic emphasis on diversifying distribution channels can help maximize market penetration. Integrating multiple purchase avenues-ranging from company websites to dedicated mobile applications and established third-party platforms-bolsters the accessibility of digital gift cards. Leaders are encouraged to continuously innovate their product offerings, ensuring that gift card solutions cater not only to traditional consumers but also to niche segments such as corporate clientele. Fostering strategic alliances with influential companies and technological partners will further enhance operational capabilities and market reach, positioning businesses as resilient frontrunners in an ever-changing digital landscape.

Concluding Analysis of the Digital Gift Card Market Landscape

In conclusion, the digital gift card market presents a dynamic and multifaceted landscape ripe with opportunities for innovation and expansion. The market's promising growth is underpinned by transformative technological advancements, evolving consumer behaviors, and expanding digital infrastructure. Varying segmentation strategies - which analyze factors such as card type, purchase methods, applications, and end-user profiles - provide a granular perspective that can drive targeted strategies and overall competitive advantage. Furthermore, regional disparities and the diverse approaches of leading global companies underscore the importance of adaptability and resilience in this sector. These insights offer not only a snapshot of the current landscape but also a roadmap for sustained growth, ensuring that stakeholders can anticipate future trends and remain agile in response to evolving market dynamics.

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing demand for convenient and secure gifting options boosts digital gift card adoption
    • 5.1.1.2. Growing popularity of eCommerce platforms and cashless payments
  • 5.1.2. Restraints
    • 5.1.2.1. Redemption issues associated with digital gift card
  • 5.1.3. Opportunities
    • 5.1.3.1. Increasing trend of corporate gifting via digital gift card solutions
    • 5.1.3.2. Burgeoning utilization of digital gift cards to book flights and other ancillery services
  • 5.1.4. Challenges
    • 5.1.4.1. Issues with cross-platform compatibility along with security concerns
• 5.2. Market Segmentation Analysis
  • 5.2.1. Card Type: Growing preference for open-loop gift cards owing to the unrestricted purchasing power
  • 5.2.2. Purchase Method: Rising usage of mobile applications owing to their ability to align with the fast-paced lifestyles of modern consumers
  • 5.2.3. Application: Expanding applications of gift cards in consumer goods owing to the growing trend of online retail and personalization
  • 5.2.4. End User: Increasing utilization of digital gift cards by corporate for employee rewards, sales incentives, and client appreciation programs
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Digital Gift Card Market, by Card Type

• 6.1. Introduction
• 6.2. Closed-Loop Gift Cards
• 6.3. Open-Loop Gift Cards

7. Digital Gift Card Market, by Purchase Method

• 7.1. Introduction
• 7.2. Company Website
• 7.3. Mobile Applications
• 7.4. Third-Party Platforms

8. Digital Gift Card Market, by Application

• 8.1. Introduction
• 8.2. Consumer Goods
• 8.3. Health & Wellness
• 8.4. Media & Entertainment
• 8.5. Restaurants & Bars
• 8.6. Travel & Tourism

9. Digital Gift Card Market, by End User

• 9.1. Introduction
• 9.2. Corporate
  • 9.2.1. Large Enterprise
  • 9.2.2. Small & Medium-sized Enterprises
• 9.3. Individual

10. Americas Digital Gift Card Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Digital Gift Card Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Digital Gift Card Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
  • 13.3.1. Blackhawk Network and DoorDash partnered to enhance DoorDash's gift card offerings for both consumer and B2B
  • 13.3.2. Klarna unveiled Gift Card Store within its app in the UK
  • 13.3.3. Hallmark expanded its digital gifting options with the launch of new Gift Card Greetings
  • 13.3.4. Prezzee unveils Visa Reward Virtual Account to enhance employee and client gift experiences
  • 13.3.5. Wincube launches ToastyCard in the U.S. to enhance corporate gifting
  • 13.3.6. Shift4 set to widen global footprint and amplify loyalty solutions through strategic acquisition of Givex
  • 13.3.7. LazyPay introduces innovative digital gift cards with convenience and expands user engagement
  • 13.3.8. Google Wallet partners with Pine Labs to streamline and enhance digital gift card management in India
  • 13.3.9. Blackhawk Network to acquire digital gift card startup Tango Card
• 13.4. Strategy Analysis & Recommendation
  • 13.4.1. Walmart Inc.
  • 13.4.2. Klarna Holding AB
  • 13.4.3. Blackhawk Network Holdings, Inc.
  • 13.4.4. Amazon.com, Inc.

Companies Mentioned

• 1. Airbnb, Inc.
• 2. Amazon.com, Inc.
• 3. American Express Company
• 4. Apple Inc.
• 5. Best Buy Co., Inc.
• 6. Blackhawk Network Holdings, Inc.
• 7. Block, Inc.
• 8. eBay Inc.
• 9. Fiserv, Inc.
• 10. Google LLC by Alphabet Inc.
• 11. H&M Group
• 12. InComm Payments
• 13. Inditex, S.A.
• 14. Inter IKEA Holding B.V.
• 15. J Sainsbury PLC
• 16. Klarna Holding AB
• 17. Lowe's Companies, Inc.
• 18. LVMH Group
• 19. Macy's, Inc.
• 20. Majid Al Futtaim Holding
• 21. Mastercard Incorporated
• 22. Meta Platforms, Inc.
• 23. PayPal Holdings, Inc.
• 24. Pentland Group
• 25. Prezzee, Inc.
• 26. Rakuten Group, Inc.
• 27. Starbucks Corporation
• 28. Synchrony Financial
• 29. Target Corporation
• 30. The Home Depot, Inc.
• 31. The Kroger Co.
• 32. Uber Technologies, Inc.
• 33. Virgin Red Limited
• 34. Visa Inc.
• 35. Walgreens Boots Alliance, Inc.
• 36. Walmart Inc.