ギフトカード＆インセンティブカード市場- 世界の産業規模、シェア、動向、機会、予測、タイプ別、目的別、用途別、地域別、競合、2020-2030F

ギフトカード＆インセンティブカードの世界市場規模は2024年に2,683億4,000万米ドルで、予測期間中のCAGRは8.03%で成長し、2030年には4,020億1,000万米ドルに達すると予測されています。

同市場は、デジタル決済の台頭とeコマースの普及に後押しされ、急速に拡大しています。ギフトカードは、その利便性と柔軟性から、消費者に好まれるキャッシュレスな代替手段となっています。企業は、従業員への報奨やロイヤルティプログラムによる顧客エンゲージメントの強化のために、インセンティブカードを活用するようになっています。季節ごとの贈答動向や、個人向けの特典に対する需要は、引き続き市場の成長を後押ししています。さらに、モバイル・ウォレットやデジタル・カード・フォーマットの進歩が、ユーザーの導入を加速させています。小売業者や金融機関は、販促戦略やパートナーシップを活用して普及を促進しています。新興市場ではプリペイド・ソリューションの利用が増加しており、デジタル・インフラと消費者意識の向上が続く中、大きな成長の可能性を秘めています。

市場促進要因

デジタル決済の普及

主な市場課題

規制とコンプライアンスの問題

主要市場動向

Buy Now &Redeem Laterモデルの動向の高まり

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声分析

• ブランド認知度
• 購買決定に影響を与える要因

第5章 世界のギフトカード＆インセンティブカード市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 種類別（ギフトカード、インセンティブカード）
  • 目的別（個人利用、ビジネス利用、その他）
  • 用途別（小売、旅行、食品・飲料、ヘルスケア、教育、その他）
  • 地域別
  • 企業別（2024）
• 市場マップ

第6章 北米のギフトカード＆インセンティブカード市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州のギフトカード＆インセンティブカード市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • ドイツ
  • スペイン
  • イタリア
  • 英国

第8章 アジア太平洋地域のギフトカード＆インセンティブカード市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋地域：国別分析
  • 中国
  • 日本
  • インド
  • オーストラリア
  • 韓国

第9章 中東・アフリカのギフトカード＆インセンティブカード市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • トルコ

第10章 南米のギフトカード＆インセンティブカード市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 合併と買収
• 製品上市
• 最近の動向

第13章 ポーターのファイブフォース分析

• 業界内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第14章 競合情勢

• 企業プロファイル
  • Spendgo, Inc.
  • Emburse, Inc.
  • Fiserv, Inc.
  • Visa
  • Blackhawk Network Holdings, Inc.,
  • Interactive Communications International, Inc.
  • Tango Card, Inc.,
  • DCRS Solutions
  • Pine Labs
  • GoGift

第15章 戦略的提言

第16章 調査会社について・免責事項

The Global Gift Card & Incentive Card Market was valued at USD 268.34 billion in 2024 and is projected to reach USD 402.01 billion by 2030, growing at a CAGR of 8.03% during the forecast period. The market is expanding rapidly, fueled by the rise of digital payments and growing e-commerce adoption. Gift cards have become a preferred, cashless alternative for consumers due to their convenience and flexibility. Businesses are increasingly utilizing incentive cards to reward employees and enhance customer engagement through loyalty programs. Seasonal gifting trends and the demand for personalized rewards continue to propel market growth. Additionally, advancements in mobile wallets and digital card formats are accelerating user adoption. Retailers and financial institutions are leveraging promotional strategies and partnerships to drive uptake. Emerging markets are seeing increased use of prepaid solutions, offering strong growth potential as digital infrastructure and consumer awareness continue to rise.

Key Market Drivers

Rising Popularity of Digital Payments

The surge in digital payments is a major catalyst for the growth of the gift card and incentive card market. With India recording approximately 164 billion digital transactions in 2024, the shift to cashless economies is evident. As consumers and organizations move toward seamless, secure, and contactless payment solutions, digital gift cards have become increasingly favored for their ease of use and broad utility. Mobile wallets, contactless technology, and integrated e-commerce solutions have made digital gift cards more accessible than ever. In the corporate world, prepaid incentive cards are widely used for rewards and recognition, reinforcing employee engagement. Technological innovations such as blockchain and AI-driven fraud prevention tools further build consumer trust in these products. The COVID-19 pandemic also played a significant role in fast-tracking digital adoption. In developing regions, digital transformation initiatives continue to promote cashless transactions, creating fertile ground for growth in the prepaid card ecosystem.

Key Market Challenges

Regulatory & Compliance Issues

Regulatory complexities present a major challenge to the global gift card and incentive card market. Regulatory frameworks vary across countries, covering areas like taxation, expiry policies, KYC norms, and anti-money laundering measures. For companies operating internationally, staying compliant with these diverse standards is resource-intensive. Compliance with regulations such as GDPR, AML laws, and PCI DSS raises operational costs and requires regular system updates and monitoring. For example, certain jurisdictions enforce strict KYC protocols for high-value cards, affecting user anonymity and ease of distribution. Cross-border limitations and currency restrictions also hinder global incentive programs. Frequent policy changes further complicate compliance, placing administrative strain on businesses. To manage these requirements without compromising user experience, companies must invest in legal support, risk management technology, and compliance infrastructure-factors that increase market entry barriers and operational complexity.

Key Market Trends

Rising Trend of Buy Now & Redeem Later Model

The "Buy Now, Redeem Later" trend is gaining momentum across the gift card and incentive card market. This approach offers flexibility by allowing consumers to pre-purchase cards and use them at a later time, a feature particularly attractive during sales events or times of economic uncertainty. Sectors such as travel, hospitality, and entertainment are leveraging this model to retain customers and secure early revenue. Airlines and hotels, for example, offer prepaid vouchers that lock in prices and encourage future bookings. Similarly, restaurants and event venues promote preloaded gift cards for future use, helping them manage demand and improve customer retention. Digital gift cards have made this model more accessible, enabling consumers to store and redeem rewards effortlessly. Businesses also integrate this model into loyalty programs and employee incentives to boost brand interaction and repeat usage. As consumers prioritize flexibility and financial planning, the popularity of Buy Now, Redeem Later options is expected to continue rising.

Key Market Players

• Spendgo, Inc.
• Emburse, Inc.
• Fiserv, Inc.
• Visa
• Blackhawk Network Holdings, Inc.
• Interactive Communications International, Inc.
• Tango Card, Inc.
• DCRS Solutions
• Pine Labs
• GoGift

Report Scope:

In this report, the Global Gift Card & Incentive Card Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Gift Card & Incentive Card Market, By Type:

• Gift Card
• Incentive Card

Gift Card & Incentive Card Market, By Purpose:

• Personal Use
• Business Use
• Others

Gift Card & Incentive Card Market, By Application:

• Retail
• Travel
• Food & Beverages
• Healthcare
• Education
• Others

Gift Card & Incentive Card Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Gift Card & Incentive Card Market.

Available Customizations:

Global Gift Card & Incentive Card Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchasing Decision

5. Global Gift Card & Incentive Card Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Gift Card, Incentive Card)
  • 5.2.2. By Purpose (Personal Use, Business Use, Others)
  • 5.2.3. By Application (Retail, Travel, Food & Beverages, Healthcare, Education, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Gift Card & Incentive Card Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Purpose
  • 6.2.3. By Application
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Gift Card & Incentive Card Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Purpose
      • 6.3.1.2.3. By Application
  • 6.3.2. Canada Gift Card & Incentive Card Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Purpose
      • 6.3.2.2.3. By Application
  • 6.3.3. Mexico Gift Card & Incentive Card Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Purpose
      • 6.3.3.2.3. By Application

7. Europe Gift Card & Incentive Card Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Purpose
  • 7.2.3. By Application
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Gift Card & Incentive Card Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Purpose
      • 7.3.1.2.3. By Application
  • 7.3.2. Germany Gift Card & Incentive Card Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Purpose
      • 7.3.2.2.3. By Application
  • 7.3.3. Spain Gift Card & Incentive Card Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Purpose
      • 7.3.3.2.3. By Application
  • 7.3.4. Italy Gift Card & Incentive Card Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Purpose
      • 7.3.4.2.3. By Application
  • 7.3.5. United Kingdom Gift Card & Incentive Card Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Purpose
      • 7.3.5.2.3. By Application

8. Asia-Pacific Gift Card & Incentive Card Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Purpose
  • 8.2.3. By Application
  • 8.2.4. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Gift Card & Incentive Card Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Purpose
      • 8.3.1.2.3. By Application
  • 8.3.2. Japan Gift Card & Incentive Card Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Purpose
      • 8.3.2.2.3. By Application
  • 8.3.3. India Gift Card & Incentive Card Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Purpose
      • 8.3.3.2.3. By Application
  • 8.3.4. Australia Gift Card & Incentive Card Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Purpose
      • 8.3.4.2.3. By Application
  • 8.3.5. South Korea Gift Card & Incentive Card Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Purpose
      • 8.3.5.2.3. By Application

9. Middle East & Africa Gift Card & Incentive Card Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Purpose
  • 9.2.3. By Application
  • 9.2.4. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Gift Card & Incentive Card Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Purpose
      • 9.3.1.2.3. By Application
  • 9.3.2. Saudi Arabia Gift Card & Incentive Card Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Purpose
      • 9.3.2.2.3. By Application
  • 9.3.3. UAE Gift Card & Incentive Card Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Purpose
      • 9.3.3.2.3. By Application
  • 9.3.4. Turkey Gift Card & Incentive Card Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Type
      • 9.3.4.2.2. By Purpose
      • 9.3.4.2.3. By Application

10. South America Gift Card & Incentive Card Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Purpose
  • 10.2.3. By Application
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Gift Card & Incentive Card Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Purpose
      • 10.3.1.2.3. By Application
  • 10.3.2. Argentina Gift Card & Incentive Card Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Purpose
      • 10.3.2.2.3. By Application
  • 10.3.3. Colombia Gift Card & Incentive Card Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Purpose
      • 10.3.3.2.3. By Application

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Porters Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. Spendgo, Inc.
    • 14.1.1.1. Business Overview
    • 14.1.1.2. Company Snapshot
    • 14.1.1.3. Products & Services
    • 14.1.1.4. Financials (As Per Availability)
    • 14.1.1.5. Key Market Focus & Geographical Presence
    • 14.1.1.6. Recent Developments
    • 14.1.1.7. Key Management Personnel
  • 14.1.2. Emburse, Inc.
  • 14.1.3. Fiserv, Inc.
  • 14.1.4. Visa
  • 14.1.5. Blackhawk Network Holdings, Inc.,
  • 14.1.6. Interactive Communications International, Inc.
  • 14.1.7. Tango Card, Inc.,
  • 14.1.8. DCRS Solutions
  • 14.1.9. Pine Labs
  • 14.1.10. GoGift

15. Strategic Recommendations

16. About Us & Disclaimer