コンブチャ市場：製品、フレーバー、微生物タイプ、流通別-世界予測、2025～2030年

コンブチャ市場は、2023年に21億3,000万米ドルと評価され、2024年には25億3,000万米ドルに達すると予測され、CAGR 18.44％で成長し、2030年には69億9,000万米ドルに達すると予測されています。

発酵茶飲料であるコンブチャは、ノンアルコール機能性飲料のカテゴリーに属し、プロバイオティクス、酵素、ビタミンを豊富に含む健康志向の製品として位置づけられています。コンブチャの必要性は、ウェルネスや予防健康に対する消費者動向の高まりに軸足を置いており、喉の渇きを癒すだけでなく、健康上のメリットを提供する飲料への需要が加速しています。コンブチャの用途には、消化改善、免疫力向上、解毒などのセグメントが含まれ、気軽な飲料として、また健康補助食品としての役割を果たします。最終用途の範囲には、健康志向の消費者、都市部のミレニアル世代、代替飲料を求める食事制限のある個人が主に含まれます。主要成長要因としては、有機食品や自然食品への志向の高まり、腸の健康に関する意識の高まり、幅広い味覚嗜好に対応するためのメーカーによる革新的な風味の多様化などが挙げられます。未開拓市場への参入、戦略的パートナーシップを通じた製品の認知度向上、オンライン小売における流通チャネルの拡大が新たなビジネス機会であるが、同市場は保存期間の制限や製品の品質に影響を及ぼす過発酵の可能性に関する課題に直面しています。また、従来の清涼飲料に比べて高価格であることや、無殺菌飲料に対する消費者の懐疑心も、市場の成長を制約しています。保存性を高める包装の革新、砂糖に敏感な消費者にアピールするための低糖質製品の開発、健康効果を高めるための新しいプロバイオティクス菌株の研究などは、今後の事業展開の可能性を示しています。一方、AIとビッグデータ分析を通じて消費者行動を理解することで、対象を絞ったマーケティング戦略のための実用的な洞察が得られる可能性があります。市場力学は、消費者の健康動向によってダイナミックに進化する状況を示しているが、企業は勢いを維持し、飲料の有望な成長ポテンシャルを活用するために、規制状況、サプライチェーンのロジスティクス、製品を解明するための教育普及活動を確実に進めなければならないです。

市場力学：急速に進化するコンブチャ市場の主要市場洞察を公開

コンブチャ市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネス機会の獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 可処分所得の増加と相まって、消費者の健康とウェルネスへの関心の高まり
  • 植物由来の食事やクリーンラベル製品へのシフトの高まり
• 市場抑制要因
  • 飲料のアルコール含有量と健康強調表示に関する厳しい規制
• 市場機会
  • 様々な小売チャネルやオンラインチャネルを通じた入手の拡大、ソーシャルメディアやインフルエンサーマーケティングの台頭
  • 多様な消費者の嗜好に対応する幅広いフレーバーの採用
• 市場課題
  • 発酵プロセスとコンブチャの保管に伴う複雑さ

ポーターのファイブフォース：コンブチャ市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、コンブチャ市場の競合情勢を理解するための重要なツールです。ポーターのファイブフォースフレームワークは、企業の競合を評価し、戦略的機会を探るための明確な手法を記載しています。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これら洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：コンブチャ市場における外部からの影響の把握

外部マクロ環境要因は、コンブチャ市場の業績力学を形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を記載しています。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析：コンブチャ市場における競合情勢の把握

コンブチャ市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、セグメント化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニングマトリックス：コンブチャ市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、コンブチャ市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨：コンブチャ市場における成功への道筋を描く

コンブチャ市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネス機会を活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目セグメントを網羅した市場の包括的な分析を提供しています。

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力を評価します。

2.市場の開拓度：新興市場における成長機会を特定し、既存セグメントにおける拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを記載しています。

3.市場の多様化：最近の製品発売、未開拓の地域、産業の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発とイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています。

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、地域はどこか？

3.市場を形成する主要技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 消費者の健康とウェルネスへの関心の高まりと可処分所得の増加
    • 植物由来の食事とクリーンラベル製品への移行が増加
  • 抑制要因
    • 飲料のアルコール含有量と健康強調表示に関する厳格な規制
  • 機会
    • さまざまな小売とオンラインチャネルを通じた入手可能性の強化とソーシャルメディアとインフルエンサーマーケティングの台頭
    • 幅広いフレーバーの採用、多様な消費者の好みに対応
  • 課題
    • 発酵プロセスとコンブチャの保管に伴う複雑さ
• 市場セグメンテーション分析
  • 製品：健康志向の消費者の間では、健康上の利点が数多くあることから、ノンアルコールのコンブチャが好まれる傾向が高まっている
  • 流通：コンブチャは、eコマースプラットフォームや健康食品専門ウェブサイトを通じて幅広く入手可能
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治
  • 経済
  • 社会
  • 技術
  • 法律
  • 環境

第6章 コンブチャ市場：製品別

• イントロダクション
• アルコール
• ノンアルコール

第7章 コンブチャ市場：フレーバー別

• イントロダクション
• 実った
• ハーブ/スパイス
• オリジナル/プレーン

第8章 コンブチャ市場：微生物タイプ別

• イントロダクション
• 細菌
• カビ
• 酵母

第9章 コンブチャ市場：流通別

• イントロダクション
• オフライン
• オンライン

第10章 南北アメリカのコンブチャ市場

• イントロダクション
• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第11章 アジア太平洋のコンブチャ市場

• イントロダクション
• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第12章 欧州・中東・アフリカのコンブチャ市場

• イントロダクション
• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第13章 競合情勢

• 市場シェア分析、2023年
• FPNVポジショニングマトリックス、2023年
• 競合シナリオ分析
  • Rowdy Mermaidの最新イノベーション、静けさを高めるルナベリーコンブチャの導入
  • Systm Foods、Hummの戦略的買収によりポートフォリオを拡大コンブチャ
  • Lo Brosが懐かしい紫ブドウのコンブチャで革新を起こし、健康志向の飲料ラインを拡大
• 戦略分析と提言

企業一覧

• Ayatana d.o.o.
• Better Kombucha
• Brew Dr. Kombucha
• Buchi Kombucha
• Culture Craft Kombucha
• Fine Feathers Kombucha Co.
• Fix8
• GT's Living Foods
• Humm Kombucha LLC
• Kombucha Wonder Drink
• Kosmic Kombucha
• LIVE Soda, LLC
• NessAlla Kombucha
• PepsiCo, Inc.
• Raw Kombucha
• ROY Kombucha
• SOMA Kombucha and Jun
• The Hain Celestial Group, Inc.
• The Odd Gumnut
• True Buch Kombucha
• Wild Bay Kombucha

LIST OF FIGURES

• FIGURE 1. KOMBUCHA MARKET RESEARCH PROCESS
• FIGURE 2. KOMBUCHA MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL KOMBUCHA MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL KOMBUCHA MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL KOMBUCHA MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL KOMBUCHA MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL KOMBUCHA MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL KOMBUCHA MARKET SIZE, BY FLAVOR, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL KOMBUCHA MARKET SIZE, BY FLAVOR, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL KOMBUCHA MARKET SIZE, BY MICROBIAL TYPE, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL KOMBUCHA MARKET SIZE, BY MICROBIAL TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL KOMBUCHA MARKET SIZE, BY DISTRIBUTION, 2023 VS 2030 (%)
• FIGURE 13. GLOBAL KOMBUCHA MARKET SIZE, BY DISTRIBUTION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. AMERICAS KOMBUCHA MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. AMERICAS KOMBUCHA MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. UNITED STATES KOMBUCHA MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 17. UNITED STATES KOMBUCHA MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. ASIA-PACIFIC KOMBUCHA MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. ASIA-PACIFIC KOMBUCHA MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. EUROPE, MIDDLE EAST & AFRICA KOMBUCHA MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 21. EUROPE, MIDDLE EAST & AFRICA KOMBUCHA MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 22. KOMBUCHA MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 23. KOMBUCHA MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. KOMBUCHA MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL KOMBUCHA MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL KOMBUCHA MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL KOMBUCHA MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. KOMBUCHA MARKET DYNAMICS
• TABLE 7. GLOBAL KOMBUCHA MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL KOMBUCHA MARKET SIZE, BY ALCOHOLIC, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL KOMBUCHA MARKET SIZE, BY NON-ALCOHOLIC, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL KOMBUCHA MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL KOMBUCHA MARKET SIZE, BY FRUITED, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL KOMBUCHA MARKET SIZE, BY HERBAL/SPICED, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL KOMBUCHA MARKET SIZE, BY ORIGINAL/PLAIN, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL KOMBUCHA MARKET SIZE, BY MICROBIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL KOMBUCHA MARKET SIZE, BY BACTERIA, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL KOMBUCHA MARKET SIZE, BY MOLD, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL KOMBUCHA MARKET SIZE, BY YEAST, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL KOMBUCHA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL KOMBUCHA MARKET SIZE, BY OFFLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL KOMBUCHA MARKET SIZE, BY ONLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. AMERICAS KOMBUCHA MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 22. AMERICAS KOMBUCHA MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 23. AMERICAS KOMBUCHA MARKET SIZE, BY MICROBIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 24. AMERICAS KOMBUCHA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 25. AMERICAS KOMBUCHA MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 26. ARGENTINA KOMBUCHA MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 27. ARGENTINA KOMBUCHA MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 28. ARGENTINA KOMBUCHA MARKET SIZE, BY MICROBIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 29. ARGENTINA KOMBUCHA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 30. BRAZIL KOMBUCHA MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 31. BRAZIL KOMBUCHA MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 32. BRAZIL KOMBUCHA MARKET SIZE, BY MICROBIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 33. BRAZIL KOMBUCHA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 34. CANADA KOMBUCHA MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 35. CANADA KOMBUCHA MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 36. CANADA KOMBUCHA MARKET SIZE, BY MICROBIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 37. CANADA KOMBUCHA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 38. MEXICO KOMBUCHA MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 39. MEXICO KOMBUCHA MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 40. MEXICO KOMBUCHA MARKET SIZE, BY MICROBIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 41. MEXICO KOMBUCHA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 42. UNITED STATES KOMBUCHA MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 43. UNITED STATES KOMBUCHA MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 44. UNITED STATES KOMBUCHA MARKET SIZE, BY MICROBIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 45. UNITED STATES KOMBUCHA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 46. UNITED STATES KOMBUCHA MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 47. ASIA-PACIFIC KOMBUCHA MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 48. ASIA-PACIFIC KOMBUCHA MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 49. ASIA-PACIFIC KOMBUCHA MARKET SIZE, BY MICROBIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 50. ASIA-PACIFIC KOMBUCHA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 51. ASIA-PACIFIC KOMBUCHA MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 52. AUSTRALIA KOMBUCHA MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 53. AUSTRALIA KOMBUCHA MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 54. AUSTRALIA KOMBUCHA MARKET SIZE, BY MICROBIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 55. AUSTRALIA KOMBUCHA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 56. CHINA KOMBUCHA MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 57. CHINA KOMBUCHA MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 58. CHINA KOMBUCHA MARKET SIZE, BY MICROBIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 59. CHINA KOMBUCHA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 60. INDIA KOMBUCHA MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 61. INDIA KOMBUCHA MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 62. INDIA KOMBUCHA MARKET SIZE, BY MICROBIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 63. INDIA KOMBUCHA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 64. INDONESIA KOMBUCHA MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 65. INDONESIA KOMBUCHA MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 66. INDONESIA KOMBUCHA MARKET SIZE, BY MICROBIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 67. INDONESIA KOMBUCHA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 68. JAPAN KOMBUCHA MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 69. JAPAN KOMBUCHA MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 70. JAPAN KOMBUCHA MARKET SIZE, BY MICROBIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 71. JAPAN KOMBUCHA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 72. MALAYSIA KOMBUCHA MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 73. MALAYSIA KOMBUCHA MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 74. MALAYSIA KOMBUCHA MARKET SIZE, BY MICROBIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 75. MALAYSIA KOMBUCHA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 76. PHILIPPINES KOMBUCHA MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 77. PHILIPPINES KOMBUCHA MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 78. PHILIPPINES KOMBUCHA MARKET SIZE, BY MICROBIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 79. PHILIPPINES KOMBUCHA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 80. SINGAPORE KOMBUCHA MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 81. SINGAPORE KOMBUCHA MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 82. SINGAPORE KOMBUCHA MARKET SIZE, BY MICROBIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 83. SINGAPORE KOMBUCHA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 84. SOUTH KOREA KOMBUCHA MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 85. SOUTH KOREA KOMBUCHA MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 86. SOUTH KOREA KOMBUCHA MARKET SIZE, BY MICROBIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 87. SOUTH KOREA KOMBUCHA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 88. TAIWAN KOMBUCHA MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 89. TAIWAN KOMBUCHA MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 90. TAIWAN KOMBUCHA MARKET SIZE, BY MICROBIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 91. TAIWAN KOMBUCHA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 92. THAILAND KOMBUCHA MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 93. THAILAND KOMBUCHA MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 94. THAILAND KOMBUCHA MARKET SIZE, BY MICROBIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 95. THAILAND KOMBUCHA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 96. VIETNAM KOMBUCHA MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 97. VIETNAM KOMBUCHA MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 98. VIETNAM KOMBUCHA MARKET SIZE, BY MICROBIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 99. VIETNAM KOMBUCHA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 100. EUROPE, MIDDLE EAST & AFRICA KOMBUCHA MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 101. EUROPE, MIDDLE EAST & AFRICA KOMBUCHA MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 102. EUROPE, MIDDLE EAST & AFRICA KOMBUCHA MARKET SIZE, BY MICROBIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 103. EUROPE, MIDDLE EAST & AFRICA KOMBUCHA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 104. EUROPE, MIDDLE EAST & AFRICA KOMBUCHA MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 105. DENMARK KOMBUCHA MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 106. DENMARK KOMBUCHA MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 107. DENMARK KOMBUCHA MARKET SIZE, BY MICROBIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 108. DENMARK KOMBUCHA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 109. EGYPT KOMBUCHA MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 110. EGYPT KOMBUCHA MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 111. EGYPT KOMBUCHA MARKET SIZE, BY MICROBIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 112. EGYPT KOMBUCHA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 113. FINLAND KOMBUCHA MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 114. FINLAND KOMBUCHA MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 115. FINLAND KOMBUCHA MARKET SIZE, BY MICROBIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 116. FINLAND KOMBUCHA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 117. FRANCE KOMBUCHA MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 118. FRANCE KOMBUCHA MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 119. FRANCE KOMBUCHA MARKET SIZE, BY MICROBIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 120. FRANCE KOMBUCHA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 121. GERMANY KOMBUCHA MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 122. GERMANY KOMBUCHA MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 123. GERMANY KOMBUCHA MARKET SIZE, BY MICROBIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 124. GERMANY KOMBUCHA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 125. ISRAEL KOMBUCHA MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 126. ISRAEL KOMBUCHA MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 127. ISRAEL KOMBUCHA MARKET SIZE, BY MICROBIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 128. ISRAEL KOMBUCHA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 129. ITALY KOMBUCHA MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 130. ITALY KOMBUCHA MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 131. ITALY KOMBUCHA MARKET SIZE, BY MICROBIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 132. ITALY KOMBUCHA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 133. NETHERLANDS KOMBUCHA MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 134. NETHERLANDS KOMBUCHA MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 135. NETHERLANDS KOMBUCHA MARKET SIZE, BY MICROBIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 136. NETHERLANDS KOMBUCHA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 137. NIGERIA KOMBUCHA MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 138. NIGERIA KOMBUCHA MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 139. NIGERIA KOMBUCHA MARKET SIZE, BY MICROBIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 140. NIGERIA KOMBUCHA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 141. NORWAY KOMBUCHA MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 142. NORWAY KOMBUCHA MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 143. NORWAY KOMBUCHA MARKET SIZE, BY MICROBIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 144. NORWAY KOMBUCHA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 145. POLAND KOMBUCHA MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 146. POLAND KOMBUCHA MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 147. POLAND KOMBUCHA MARKET SIZE, BY MICROBIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 148. POLAND KOMBUCHA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 149. QATAR KOMBUCHA MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 150. QATAR KOMBUCHA MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 151. QATAR KOMBUCHA MARKET SIZE, BY MICROBIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 152. QATAR KOMBUCHA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 153. RUSSIA KOMBUCHA MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 154. RUSSIA KOMBUCHA MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 155. RUSSIA KOMBUCHA MARKET SIZE, BY MICROBIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 156. RUSSIA KOMBUCHA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 157. SAUDI ARABIA KOMBUCHA MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 158. SAUDI ARABIA KOMBUCHA MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 159. SAUDI ARABIA KOMBUCHA MARKET SIZE, BY MICROBIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 160. SAUDI ARABIA KOMBUCHA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 161. SOUTH AFRICA KOMBUCHA MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 162. SOUTH AFRICA KOMBUCHA MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 163. SOUTH AFRICA KOMBUCHA MARKET SIZE, BY MICROBIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 164. SOUTH AFRICA KOMBUCHA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 165. SPAIN KOMBUCHA MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 166. SPAIN KOMBUCHA MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 167. SPAIN KOMBUCHA MARKET SIZE, BY MICROBIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 168. SPAIN KOMBUCHA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 169. SWEDEN KOMBUCHA MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 170. SWEDEN KOMBUCHA MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 171. SWEDEN KOMBUCHA MARKET SIZE, BY MICROBIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 172. SWEDEN KOMBUCHA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 173. SWITZERLAND KOMBUCHA MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 174. SWITZERLAND KOMBUCHA MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 175. SWITZERLAND KOMBUCHA MARKET SIZE, BY MICROBIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 176. SWITZERLAND KOMBUCHA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 177. TURKEY KOMBUCHA MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 178. TURKEY KOMBUCHA MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 179. TURKEY KOMBUCHA MARKET SIZE, BY MICROBIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 180. TURKEY KOMBUCHA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 181. UNITED ARAB EMIRATES KOMBUCHA MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 182. UNITED ARAB EMIRATES KOMBUCHA MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 183. UNITED ARAB EMIRATES KOMBUCHA MARKET SIZE, BY MICROBIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 184. UNITED ARAB EMIRATES KOMBUCHA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 185. UNITED KINGDOM KOMBUCHA MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 186. UNITED KINGDOM KOMBUCHA MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 187. UNITED KINGDOM KOMBUCHA MARKET SIZE, BY MICROBIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 188. UNITED KINGDOM KOMBUCHA MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 189. KOMBUCHA MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 190. KOMBUCHA MARKET, FPNV POSITIONING MATRIX, 2023

The Kombucha Market was valued at USD 2.13 billion in 2023, expected to reach USD 2.53 billion in 2024, and is projected to grow at a CAGR of 18.44%, to USD 6.99 billion by 2030.

Kombucha, a fermented tea beverage, falls under the non-alcoholic, functional drinks category and positions itself as a health-oriented product rich in probiotics, enzymes, and vitamins. The necessity for kombucha pivots on growing consumer trends toward wellness and preventive health, which have accelerated demand for beverages that offer health benefits beyond quenching thirst. Its application encapsulates areas such as digestion improvement, boosting immune health, and detoxification, serving both as a casual drink and a health supplement. The end-use scope predominantly includes health-conscious consumers, urban millennials, and individuals with dietary restrictions seeking beverage alternatives. Key growth factors include a rising inclination towards organic and natural foods, heightened awareness regarding gut health, and innovative flavor diversification by manufacturers to cater to broader taste preferences. Emerging opportunities lie in penetrating untapped markets, enhancing product visibility through strategic partnerships, and expanding distribution channels in online retail, yet the market faces challenges related to its limited shelf life and potential for over-fermentation which affects product quality. Market growth is also constrained by high prices compared to conventional soft drinks and consumer skepticism about unpasteurized beverages. Innovations in packaging for increased shelf life, development of low-sugar variants to appeal to sugar-conscious consumers, and research into new probiotic strains to enhance health benefits present viable avenues for future ventures. Meanwhile, understanding consumer behavior through AI and big data analytics could provide actionable insights for targeted marketing strategies. The kombucha market presents a dynamic and evolving landscape driven by consumer health trends, but companies must navigate regulatory standards, supply chain logistics, and ensure educational outreach to demystify the product to maintain momentum and tap into the beverage's promising growth potential.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Kombucha Market

The Kombucha Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing consumer focus on health and wellness coupled with rising disposable incomes
  • Growing shift toward plant-based diets and clean-label products
• Market Restraints
  • Stringent regulations regarding alcohol content and health claims on beverages
• Market Opportunities
  • Enhanced availability through various retail and online channels & the rise of social media and influencer marketing
  • Introduction of a wide range of flavors caters to diverse consumer preferences
• Market Challenges
  • Complexities associated with the fermentation process and the storage of kombucha

Porter's Five Forces: A Strategic Tool for Navigating the Kombucha Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Kombucha Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Kombucha Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Kombucha Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Kombucha Market

A detailed market share analysis in the Kombucha Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Kombucha Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Kombucha Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Kombucha Market

A strategic analysis of the Kombucha Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Kombucha Market, highlighting leading vendors and their innovative profiles. These include Ayatana d.o.o., Better Kombucha, Brew Dr. Kombucha, Buchi Kombucha, Culture Craft Kombucha, Fine Feathers Kombucha Co., Fix8, GT's Living Foods, Humm Kombucha LLC, Kombucha Wonder Drink, Kosmic Kombucha, LIVE Soda, LLC, NessAlla Kombucha, PepsiCo, Inc., Raw Kombucha, ROY Kombucha, SOMA Kombucha and Jun, The Hain Celestial Group, Inc., The Odd Gumnut, True Buch Kombucha, and Wild Bay Kombucha.

Market Segmentation & Coverage

This research report categorizes the Kombucha Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Alcoholic and Non-Alcoholic.
• Based on Flavor, market is studied across Fruited, Herbal/Spiced, and Original/Plain.
• Based on Microbial Type, market is studied across Bacteria, Mold, and Yeast.
• Based on Distribution, market is studied across Offline and Online.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing consumer focus on health and wellness coupled with rising disposable incomes
    • 5.1.1.2. Growing shift toward plant-based diets and clean-label products
  • 5.1.2. Restraints
    • 5.1.2.1. Stringent regulations regarding alcohol content and health claims on beverages
  • 5.1.3. Opportunities
    • 5.1.3.1. Enhanced availability through various retail and online channels & the rise of social media and influencer marketing
    • 5.1.3.2. Introduction of a wide range of flavors caters to diverse consumer preferences
  • 5.1.4. Challenges
    • 5.1.4.1. Complexities associated with the fermentation process and the storage of kombucha
• 5.2. Market Segmentation Analysis
  • 5.2.1. Product: Growing preference for non-alcoholic kombucha among health-conscious consumers due to its numerous health benefits
  • 5.2.2. Distribution: Extensive availability of kombucha through e-commerce platforms and specialty health food websites
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Kombucha Market, by Product

• 6.1. Introduction
• 6.2. Alcoholic
• 6.3. Non-Alcoholic

7. Kombucha Market, by Flavor

• 7.1. Introduction
• 7.2. Fruited
• 7.3. Herbal/Spiced
• 7.4. Original/Plain

8. Kombucha Market, by Microbial Type

• 8.1. Introduction
• 8.2. Bacteria
• 8.3. Mold
• 8.4. Yeast

9. Kombucha Market, by Distribution

• 9.1. Introduction
• 9.2. Offline
• 9.3. Online

10. Americas Kombucha Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Kombucha Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Kombucha Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
  • 13.3.1. Introducing Rowdy Mermaid's Latest Innovation, Lunar Berry Kombucha for Enhanced Serenity
  • 13.3.2. Systm Foods Expands Portfolio with Strategic Acquisition of Humm Kombucha
  • 13.3.3. Lo Bros Innovates with Nostalgic Purple Grape Kombucha, Expanding Its Health-Conscious Beverage Line
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Ayatana d.o.o.
• 2. Better Kombucha
• 3. Brew Dr. Kombucha
• 4. Buchi Kombucha
• 5. Culture Craft Kombucha
• 6. Fine Feathers Kombucha Co.
• 7. Fix8
• 8. GT's Living Foods
• 9. Humm Kombucha LLC
• 10. Kombucha Wonder Drink
• 11. Kosmic Kombucha
• 12. LIVE Soda, LLC
• 13. NessAlla Kombucha
• 14. PepsiCo, Inc.
• 15. Raw Kombucha
• 16. ROY Kombucha
• 17. SOMA Kombucha and Jun
• 18. The Hain Celestial Group, Inc.
• 19. The Odd Gumnut
• 20. True Buch Kombucha
• 21. Wild Bay Kombucha