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コンブチャの市場規模、シェア、動向分析レポート：製品別、流通チャネル別、地域別、セグメント予測、2025年～2030年

Kombucha Market Size, Share & Trends Analysis Report By Product (Hard, Conventional), By Distribution Channel (On-trade, Off-trade), By Region (North America, Europe, Asia Pacific), And Segment Forecasts, 2025 - 2030

出版日
ページ情報
英文 110 Pages
納期
2～10営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.91円
コンブチャの市場規模、シェア、動向分析レポート：製品別、流通チャネル別、地域別、セグメント予測、2025年～2030年
出版日: 2025年04月10日
発行: Grand View Research
ページ情報: 英文 110 Pages
納期: 2～10営業日
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  • 概要
  • 図表
  • 目次
概要

コンブチャ市場の成長と動向

Grand View Research, Inc.の最新レポートによると、世界のコンブチャ市場規模は2025～2030年にかけて13.5%のCAGRを記録し、2030年には90億9,000万米ドルに達すると予測されています。

コンブチャは機能性飲料と考えられているため、市場は近年急成長を遂げ、消費者の注目を集めています。機能性飲料に対する消費者の意識の高まりがコンブチャの需要をエスカレートさせています。米国では商品として成長し、複数の企業が生産しており、コンブチャタイプも急速に増えています。

コンブチャは、さまざまな健康上の利点があることから、近年絶大な人気を博しています。この飲料の治療効果は、その化学組成、主に発酵中に生成されるポリフェノールと二次代謝産物に由来すると考えられています。コンブチャは潜在的な飲料と考えられており、その健康効果や治療特性の保有により、炭酸飲料の消費に取って代わっています。この製品は米国、中国、ロシア、ドイツ、中東諸国で人気を博しており、消費のために大規模に生産されています。

従来型コンブチャセグメントは、2021年の世界収益の圧倒的シェアを占めました。ジンジャー、レモン、ブルーベリー、ラズベリー、ストロベリー、ライム、ミント、マンゴーなど、果物やハーブの風味を持つ従来型コンブチャの利用可能性が高まっていることが、製品需要を牽引しています。米国食品産業におけるカンナビジオール（CBD）応用の拡大という現在の動向に伴い、一部の市場参入企業はCBD入りコンブチャを市場に投入しており、製品需要を牽引しています。

オフトレードセグメントは予測期間中により高いCAGRで成長すると予想されます。いくつかのブランドは、プロバイオティクス細菌が低温殺菌に耐え、室温でも生存できるようにする独自の濾過・カプセル化技術を使用しており、コンブチャをスーパーマーケットの非冷蔵棚に置くのに適したものにしています。これらの技術は、フライング・エンバーズのようなノンアルコール（アルコール度数5％以下）やアルコールのコンブチャに採用され、製品をより長期間持続させています。

コンブチャ市場は競争が激しく、多国籍の大手製造会社が独占しています。これらの企業は、大規模な消費者基盤、強力なブランド認知度、広大な流通網を持っているため、特にコンブチャ産業の主要企業との激しい競争に直面しています。

コンブチャ市場レポートのハイライト

  • 従来型コンブチャが2024年の世界売上高の91.6%と圧倒的なシェアを占めます。ハードセグメントは予測期間中18.0%のCAGRで成長する見込み。
  • オフチャネルを通じたコンブチャの売上は、2025～2030年にかけてCAGR 15.4％で成長すると予想されます。オンチャネルを通じたコンブチャの販売は、2024年の世界コンブチャ市場で59.0%の収益シェアを占め、予測期間中もその優位性を維持すると予測されます。
  • 北米は2024年、収益シェアの44.1％を占め、市場に最大の貢献をしました。米国のコンブチャ市場は、2025～2030年にかけてCAGR 13.6％で成長すると予測されています。
  • アジア太平洋のコンブチャ市場は、2025～2030年にかけてCAGR 14.4％で成長すると予測されます。アジア太平洋は、消費者のライフスタイルの変化、可処分所得の増加、健康とウェルネスへの関心の高まりに後押しされ、コンブチャ需要の著しい急増を目の当たりにしています。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 コンブチャ市場の変数、動向、範囲

  • 市場イントロダクション
  • 浸透と成長の展望マッピング
  • 産業バリューチェーン分析
    • 原料の動向
    • 流通チャネル分析
  • 市場力学
    • 市場促進要因分析
    • 市場抑制要因分析
    • 産業の課題
    • 産業の機会
  • ビジネス環境分析
    • 産業分析-ポーターのファイブフォース分析
  • 市場参入戦略
  • 2024年における国別コンブチャ小売価格分析

第4章 消費者行動分析

  • 人口統計分析
    • 年齢層別
    • 男女別
  • 消費者の動向と嗜好
  • 購入決定に影響を与える要因
  • 消費者製品の採用
  • 観察と推奨事項

第5章 コンブチャ市場：製品別、推定・動向分析

  • 製品変動分析と市場シェア、2024年と2030年
  • ハード
  • 従来型

第6章 コンブチャ市場：流通チャネル別、推定・動向分析

  • 流通チャネル変動分析と市場シェア、2023年と2030年
  • オフトレード
  • オントレード

第7章 コンブチャ市場：地域別、推定・動向分析

  • 地域変動分析と市場シェア、2024年と2030年
  • 地域変動分析と市場シェア、2024年と2030年
  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • イタリア
    • スペイン
  • アジア太平洋
    • 中国
    • 日本
    • インド
    • オーストラリア
  • ラテンアメリカ
    • ブラジル
    • アルゼンチン
  • 中東・アフリカ
    • 南アフリカ
    • アラブ首長国連邦

第8章 競合分析

  • 主要市場参入企業による最近の動向と影響分析
  • 企業分類
  • 参入企業概要
  • 企業市場シェア分析、2024年（％）
  • 企業ヒートマップ分析
  • 戦略マッピング
  • 企業プロファイル
    • GT's Living Foods
    • Kobenhavn Kombucha
    • Remedy Drinks
    • GO Kombucha
    • Laesk
    • Lo Bros
    • VIGO KOMBUCHA
    • Brothers and Sisters
    • BB Kombucha
    • MOMO KOMBUCHA
    • Real Kombucha
    • Equinox Kombucha
図表

List of Tables

  • 1. Global kombucha market - Key market driver analysis
  • 2. Global kombucha market - Key market restraint analysis
  • 3. Global kombucha market estimates and forecast by product 2018 - 2030 (USD Million)
  • 4. Global kombucha market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
  • 5. Global kombucha market revenue estimates and forecast by Region, 2018 - 2030 (USD Million)
  • 6. North America kombucha market revenue estimates and forecast by country, 2018 - 2030 (USD Million)
  • 7. U.S. macro-economic outlay
  • 8. U.S. Europe kombucha market estimates and forecast, 2018 - 2030 (USD Million)
  • 9. U.S. kombucha market estimates and forecast by product 2018 - 2030 (USD Million)
  • 10. U.S. kombucha market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
  • 11. Canada macro-economic outlay
  • 12. Canada Europe kombucha market estimates and forecast, 2018 - 2030 (USD Million)
  • 13. Canada kombucha market estimates and forecast by product 2018 - 2030 (USD Million)
  • 14. Canada kombucha market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
  • 15. Mexico macro-economic outlay
  • 16. Mexico Europe kombucha market estimates and forecast, 2018 - 2030 (USD Million)
  • 17. Mexico kombucha market estimates and forecast by product 2018 - 2030 (USD Million)
  • 18. Mexico kombucha market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
  • 19. Europe kombucha market estimates and forecast, 2018 - 2030 (USD Million)
  • 20. UK macro-economic outlay
  • 21. UK kombucha market estimates and forecast, 2018 - 2030 (USD Million)
  • 22. UK kombucha market estimates and forecast by product 2018 - 2030 (USD Million)
  • 23. UK kombucha market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
  • 24. Germany macro-economic outlay
  • 25. Germany kombucha market estimates and forecast by product 2018 - 2030 (USD Million)
  • 26. Germany kombucha market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
  • 27. France macro-economic outlay
  • 28. France kombucha market estimates and forecast by product 2018 - 2030 (USD Million)
  • 29. France kombucha market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
  • 30. Italy macro-economic outlay
  • 31. Italy kombucha market estimates and forecast by product 2018 - 2030 (USD Million)
  • 32. Italy kombucha market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
  • 33. Spain macro-economic outlay
  • 34. Spain kombucha market estimates and forecast by product 2018 - 2030 (USD Million)
  • 35. Spain kombucha market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
  • 36. Asia Pacific kombucha market estimates and forecast, 2018 - 2030 (USD Million)
  • 37. China macro-economic outlay
  • 38. China kombucha market estimates and forecast, 2018 - 2030 (USD Million)
  • 39. China kombucha market estimates and forecast by product 2018 - 2030 (USD Million)
  • 40. China kombucha market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
  • 41. India macro-economic outlay
  • 42. India kombucha market estimates and forecast by product 2018 - 2030 (USD Million)
  • 43. India kombucha market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
  • 44. Japan macro-economic outlay
  • 45. Japan kombucha market estimates and forecast by product 2018 - 2030 (USD Million)
  • 46. Japan kombucha market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
  • 47. Australia macro-economic outlay
  • 48. Australia kombucha market estimates and forecast by product 2018 - 2030 (USD Million)
  • 49. Australia kombucha market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
  • 50. Latin America kombucha market estimates and forecast, 2018 - 2030 (USD Million)
  • 51. Brazil macro-economic outlay
  • 52. Brazil kombucha market estimates and forecast, 2018 - 2030 (USD Million)
  • 53. Brazil kombucha market estimates and forecast by product 2018 - 2030 (USD Million)
  • 54. Brazil kombucha market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
  • 55. Argentina macro-economic outlay
  • 56. Argentina kombucha market estimates and forecast by product 2018 - 2030 (USD Million)
  • 57. Argentina kombucha market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
  • 58. Middle East & Africa kombucha market estimates and forecast, 2018 - 2030 (USD Million)
  • 59. South Africa macro-economic outlay
  • 60. South Africa kombucha market estimates and forecast, 2018 - 2030 (USD Million)
  • 61. South Africa kombucha market estimates and forecast by product 2018 - 2030 (USD Million)
  • 62. South Africa kombucha market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
  • 63. UAE macro-economic outlay
  • 64. UAE kombucha market estimates and forecast, 2018 - 2030 (USD Million)
  • 65. UAE kombucha market estimates and forecast by product 2018 - 2030 (USD Million)
  • 66. UAE kombucha market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)

List of Figures

  • 1. Kombucha market snapshot
  • 2. Kombucha market segmentation & scope
  • 3. Kombucha market penetration & growth prospect mapping
  • 4. Kombucha market value chain analysis
  • 5. Kombucha market dynamics
  • 6. Kombucha market Porter's Five Forces analysis
  • 7. Kombucha market: Product movement analysis, 2023 & 2030 (%)
  • 8. Hard kombucha market estimates and forecast, 2018 - 2030 (USD Million)
  • 9. Conventional kombucha market estimates and forecast, 2018 - 2030 (USD Million)
  • 10. Kombucha market: Distribution channel movement analysis, 2023 & 2030 (%)
  • 11. Kombucha market estimates and forecast, through off-trade, 2018 - 2030 (USD Million)
  • 12. Kombucha market estimates and forecast, through on-trade, 2018-2030 (USD Million)
  • 13. North America kombucha market estimates and forecast, 2018 - 2030 (USD Million)
  • 14. U.S. kombucha market estimates and forecast, 2018 - 2030 (USD Million)
  • 15. Canada kombucha market estimates and forecast, 2018 - 2030 (USD Million)
  • 16. Mexico kombucha market estimates and forecast, 2018 - 2030 (USD Million)
  • 17. Europe kombucha market estimates and forecast, 2018 - 2030 (USD Million)
  • 18. Germany kombucha market estimates and forecast, 2018 - 2030 (USD Million)
  • 19. UK kombucha market estimates and forecast, 2018 - 2030 (USD Million)
  • 20. Spain kombucha market estimates and forecast, 2018 - 2030 (USD Million)
  • 21. Italy kombucha market estimates and forecast, 2018 - 2030 (USD Million)
  • 22. France kombucha market estimates and forecast, 2018 - 2030 (USD Million)
  • 23. Asia Pacific kombucha market estimates and forecast, 2018 - 2030 (USD Million)
  • 24. China kombucha market estimates and forecast, 2018 - 2030 (USD Million)
  • 25. India kombucha market estimates and forecast, 2018 - 2030 (USD Million)
  • 26. Japan kombucha market estimates and forecast, 2018 - 2030 (USD Million)
  • 27. Australia kombucha market estimates and forecast, 2018 - 2030 (USD Million)
  • 28. Latin America kombucha market estimates and forecast, 2018 - 2030 (USD Million)
  • 29. Brazil kombucha market estimates and forecast, 2018 - 2030 (USD Million)
  • 30. Argentina kombucha market estimates and forecast, 2018 - 2030 (USD Million)
  • 31. Middle East & Africa kombucha market estimates and forecast, 2018 - 2030 (USD Million)
  • 32. South Africa kombucha market estimates and forecast, 2018 - 2030 (USD Million)
  • 33. UAE kombucha market estimates and forecast, 2018 - 2030 (USD Million)
目次
Product Code: GVR-1-68038-250-1

Kombucha Market Growth & Trends:

The global kombucha market size is expected to reach USD 9.09 billion by 2030, registering a CAGR of 13.5% from 2025 to 2030, according to a new report by Grand View Research, Inc. The market has reported rapid growth in recent years and has caught consumers' attention recently, as kombucha is considered to be a functional beverage. Growing consumer awareness of functional beverages has escalated the demand for kombucha. The product has grown into a commercial product in the U.S. and several companies are producing it, and the variety of kombuchas is increasing rapidly.

Kombucha has gained immense popularity in recent times due to various associated health benefits. The therapeutic effects of this beverage are thought to be derived from its chemical composition, mainly the polyphenols and secondary metabolites, which are produced during fermentation. Kombucha is considered a potential beverage and has replaced the consumption of carbonated beverages due to its possession of health benefits and therapeutic properties. The product has gained popularity in the U.S., China, Russia, Germany, and the Middle Eastern countries, and is produced on a large scale for consumption.

The conventional kombucha segment accounted for the dominant share of the global revenue in 2021. The growing availability of conventional kombucha in flavors of fruits and herbs, such as ginger, lemon, blueberry, raspberry, strawberry, lime, mint, and mango, is driving the product demand. With the current trend of growing cannabidiol (CBD) application in the U.S. food industry, some market players are launching CBD-infused kombucha in the market, thus driving the product demand.

The off-trade segment is expected to grow with a higher CAGR during the forecast period. Several brands are using proprietary filtration and encapsulation technologies that allow probiotic bacteria to survive pasteurization and survive at room temperatures, to make it suitable for kombucha to be kept on non-refrigerated shelves in supermarkets. These technologies are being employed by non-alcoholic (less than 5% alcohol) and alcoholic kombuchas like Flying Embers to make products sustain for a more extended period.

The market for kombucha is highly competitive and dominated by large multinational manufacturing companies. These companies face intense competition, especially from the top players in the kombucha industry, as they have a large consumer base, strong brand recognition, and vast distribution networks.

Kombucha Market Report Highlights:

  • Conventional kombucha accounted for a dominant share of 91.6% of the global revenue in 2024. The hard segment is expected to grow at a CAGR of 18.0% during the forecast period.
  • Sales of kombucha through off-trade channels are expected to grow at a CAGR of 15.4% from 2025 to 2030. Sales of kombucha through on-trade channels accounted for a revenue share of 59.0% in the global kombucha market in 2024 and are expected to maintain its dominance during the forecast period.
  • North America made the largest contribution to the market in 2024, with 44.1% of the revenue share. The kombucha market in the U.S. is projected to grow at a CAGR of 13.6% from 2025 to 2030.
  • The kombucha market in Asia Pacific is projected to grow at a CAGR of 14.4% from 2025 to 2030. The Asia Pacific region has been witnessing a significant surge in demand for kombucha, fueled by shifting consumer lifestyles, higher disposable incomes, and an increasing focus on health and wellness.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Product Outlook
  • 2.3. Distribution Channel Outlook
  • 2.4. Regional Outlook

Chapter 3. Kombucha Market Variables, Trends & Scope

  • 3.1. Market Introduction
  • 3.2. Penetration and Growth Prospect Mapping
  • 3.3. Industry Value Chain Analysis
    • 3.3.1. Raw Material Trends
    • 3.3.2. Sales Channel Analysis
  • 3.4. Market Dynamics
    • 3.4.1. Market Driver Analysis
    • 3.4.2. Market Restraint Analysis
    • 3.4.3. Industry Challenges
    • 3.4.4. Industry Opportunities
  • 3.5. Business Environment Analysis
    • 3.5.1. Industry Analysis - Porter's
  • 3.6. Market Entry Strategies
  • 3.7. Kombucha Retail Pricing Analysis by Country, 2024 (USD)

Chapter 4. Consumer Behavior Analysis

  • 4.1. Demographic Analysis
    • 4.1.1. By Age
    • 4.1.2. By Gender
  • 4.2. Consumer Trends and Preferences
  • 4.3. Factors Affecting Buying Decision
  • 4.4. Consumer Product Adoption
  • 4.5. Observations & Recommendations

Chapter 5. Kombucha Market: Product Estimates & Trend Analysis

  • 5.1. Product Movement Analysis & Market Share, 2024 & 2030
  • 5.2. Hard
    • 5.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3. Conventional
    • 5.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Kombucha Market: Distribution Channel Estimates & Trend Analysis

  • 6.1. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
  • 6.2. Off-trade
    • 6.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 6.3. On-trade
    • 6.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Kombucha Market: Regional Estimates & Trend Analysis

  • 7.1. Regional Movement Analysis & Market Share, 2024 & 2030
  • 7.2. Regional Movement Analysis & Market Share, 2024 & 2030
  • 7.3. North America
    • 7.3.1. U.S.
      • 7.3.1.1. Key country dynamics
      • 7.3.1.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.3.2. Canada
      • 7.3.2.1. Key country dynamics
      • 7.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.3.3. Mexico
      • 7.3.3.1. Key country dynamics
      • 7.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 7.4. Europe
    • 7.4.1. Germany
      • 7.4.1.1. Key country dynamics
      • 7.4.1.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.4.2. UK
      • 7.4.2.1. Key country dynamics
      • 7.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.4.3. France
      • 7.4.3.1. Key country dynamics
      • 7.4.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.4.4. Italy
      • 7.4.4.1. Key country dynamics
      • 7.4.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.4.5. Spain
      • 7.4.5.1. Key country dynamics
      • 7.4.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 7.5. Asia Pacific
    • 7.5.1. China
      • 7.5.1.1. Key country dynamics
      • 7.5.1.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.5.2. Japan
      • 7.5.2.1. Key country dynamics
      • 7.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.5.3. India
      • 7.5.3.1. Key country dynamics
      • 7.5.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.5.4. Australia
      • 7.5.4.1. Key country dynamics
      • 7.5.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 7.6. Latin America
    • 7.6.1. Brazil
      • 7.6.1.1. Key country dynamics
      • 7.6.1.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.6.2. Argentina
      • 7.6.2.1. Key country dynamics
      • 7.6.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 7.7. Middle East & Africa
    • 7.7.1. South Africa
      • 7.7.1.1. Key country dynamics
      • 7.7.1.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.7.2. UAE
      • 7.7.2.1. Key country dynamics
      • 7.7.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. Competitive Analysis

  • 8.1. Recent developments & impact analysis, by key market participants
  • 8.2. Company Categorization
  • 8.3. Participant's Overview
  • 8.4. Financial Performance
  • 8.5. Product Benchmarking
  • 8.6. Company Market Share Analysis, 2024 (%)
  • 8.7. Company Heat Map Analysis
  • 8.8. Strategy Mapping
  • 8.9. Company Profiles
    • 8.9.1. GT's Living Foods
    • 8.9.2. Kobenhavn Kombucha
    • 8.9.3. Remedy Drinks
    • 8.9.4. GO Kombucha
    • 8.9.5. Laesk
    • 8.9.6. Lo Bros
    • 8.9.7. VIGO KOMBUCHA
    • 8.9.8. Brothers and Sisters
    • 8.9.9. BB Kombucha
    • 8.9.10. MOMO KOMBUCHA
    • 8.9.11. Real Kombucha
    • 8.9.12. Equinox Kombucha