世界のコンブチャ市場：パッケージ別、製品タイプ別、タイプ別、性質別、地域別 - 分析と予測（2024年～2034年）

ピリッとした味と健康効果で知られる発酵茶飲料であるコンブチャは、機能性飲料市場の中でも急成長している分野です。

コンブチャは、古くから伝わる伝統的な醸造方法と現代的なウェルネス動向の融合を象徴するもので、自然でプロバイオティクスが豊富なリフレッシュメントを求める健康志向の消費者に対応しています。楽観的シナリオを考慮すると、2024年の市場規模は29億2,000万米ドルで、21.42％のCAGRで拡大し、2034年には203億4,000万米ドルに達すると予測されています。

コンブチャは一般的に、バクテリアと酵母の共生培養物（SCOBY）で加糖茶を発酵させて醸造され、独特の酸味と、添加された果物、ハーブ、スパイス由来の様々な風味を持つ微発泡飲料となります。職人技と栄養革新の交差点に位置するコンブチャは、健康愛好家から冒険的な味を求める人まで、多様な層にアピールしています。

コンブチャ市場には、伝統的な無香料タイプから、エキゾチックなフルーツや植物を使った独創的なブレンドまで、さまざまな製品があります。コンブチャの魅力は、そのユニークな味わいと健康特性だけでなく、単体の飲料として、あるいはカクテルやモクテル用のミキサーとしての汎用性にもあります。健康へのホリスティックなアプローチの一環として、消費者の自然で機能的な飲料への関心が高まる中、コンブチャは、消化器系の健康に役立つ可能性のあるリフレッシュメントを提供する魅力的な選択肢として浮上しています。この市場の特徴は、既存ブランドのダイナミックな景観と、クラフト生産者の急増であり、風味のプロファイルや包装形態における革新と実験を促進しています。

当レポートでは、世界のコンブチャ市場について調査し、市場の概要とともに、パッケージ別、製品タイプ別、タイプ別、性質別、地域別の動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

エグゼクティブサマリー

第1章 市場：業界の見通し

• 動向：現在および将来の影響評価
• サプライチェーンの概要
  • バリューチェーン分析
  • 価格予測
• 規制状況
• ステークホルダー分析
  • 使用事例
  • エンドユーザーと購入基準
• 主要な世界的イベントの影響分析
• 市場力学の概要
  • 市場促進要因
  • 市場抑制要因
  • 市場機会

第2章 コンブチャ市場（用途別）

• 用途のセグメンテーション
• 用途の概要
• コンブチャ市場（パッケージ別）

第3章 コンブチャ市場（製品別）

• 製品セグメンテーション
• 製品概要
• コンブチャ市場（製品タイプ別）
• コンブチャ市場（タイプ別）
• コンブチャ市場（性質別）

第4章 世界のコンブチャ市場（地域別）

• コンブチャ市場（地域別）
• 北米
• 欧州
• アジア太平洋
• その他の地域

第5章 企業プロファイル

• 今後の見通し
• 地理的評価
  • GT's Living Foods LLC
  • Brew Dr.
  • SYSTM Foods Inc.
  • Health-Ade LLC
  • Tropicana Brands Group
  • MOMO Kombucha
  • Gaia Brands Ltd
  • HARRIS FREEMAN
  • Kosmic Kombucha
  • Equinox Kombucha
  • Remedy Drinks
  • Soulfresh Global Pty Ltd
  • Cruz Group Sp. z o. o.
  • NessAlla Kombucha
  • FedUp Foods
  • その他

第6章 調査手法

Introduction to Kombucha Market

Kombucha, a fermented tea beverage renowned for its tangy taste and purported health benefits, occupies a burgeoning segment within the broader functional beverage market. It represents a fusion of ancient brewing traditions with modern wellness trends, catering to health-conscious consumers seeking natural, probiotic-rich refreshments. Considering the optimistic scenario the market is valued at $2.92 Billion in 2024 and is expected to grow at a CAGR of 21.42% to reach $20.34 Billion by 2034.

Kombucha is typically brewed by fermenting sweetened tea with a symbiotic culture of bacteria and yeast (SCOBY), resulting in a lightly effervescent drink with a characteristic tanginess and various flavor profiles derived from added fruits, herbs, and spices. Positioned at the intersection of artisanal craftsmanship and nutritional innovation, kombucha appeals to a diverse demographic spanning from wellness enthusiasts to adventurous taste seekers.

The kombucha market encompasses a spectrum of products ranging from traditional, unflavored varieties to creatively infused blends showcasing exotic fruits and botanicals. Its appeal lies not only in its unique taste and health properties but also in its versatility as a standalone beverage or mixer for cocktails and mocktails. With consumers increasingly gravitating towards natural, functional beverages as part of a holistic approach to well-being, kombucha emerges as a compelling option offering refreshment with potential digestive health benefits. This market is characterized by a dynamic landscape of established brands alongside a proliferation of craft producers, fostering innovation and experimentation in flavor profiles and packaging formats.

Key drivers shaping the growth trajectory of the kombucha market include rising health consciousness, expanding distribution channels, and evolving consumer preferences for diverse taste experiences. As consumers seek alternatives to traditional carbonated soft drinks and alcoholic beverages, kombucha gains traction as a viable option offering both refreshment and functional benefits. Furthermore, the market benefits from the integration of technology, such as AI and ML, to enhance production efficiency, supply chain management, and consumer engagement. These advancements underscore the kombucha market's evolution towards a sophisticated, data-driven ecosystem poised for sustained growth and innovation.

North America has a prevalent health and wellness culture, with consumers increasingly prioritizing natural and functional beverages. Kombucha, positioned as a probiotic-rich drink with potential health benefits, resonates well with health-conscious consumers in the region.

Effective marketing and branding strategies play a crucial role in driving the popularity of Kombucha in North America. Brands leverage social media, influencer partnerships, and experiential marketing to create awareness, build brand loyalty, and educate consumers about the benefits of Kombucha consumption.

Market Segmentation:

Segmentation 1: by Packaging

• Bottle
• Can

Segmentation 2: by Product Type

• Hard
• Conventional

Segmentation 3: by Type

• Natural
• Flavored

Segmentation 4: by Nature

• Organic
• Inorganic

Segmentation 5: by Region

• North America
• Europe
• Asia-Pacific
• Rest-of-the-World

Key Market Players and Competition Synopsis

The companies that are profiled in the global kombucha market have been selected based on input gathered from primary experts and analyzing company coverage, product portfolio, and market penetration.

Some of the prominent companies in this market are:

• GT's Living Foods LLC
• Health-Ade LLC
• Kosmic Kombucha
• Equinox Kombucha
• Brew Dr.

Key Questions Answered in this Report:

• What are the main factors driving the demand for kombucha market?
• What are the major patents filed by the companies active in the kombucha market?
• Who are the key players in the kombucha market, and what are their respective market shares?
• What partnerships or collaborations are prominent among stakeholders in the kombucha market?
• What are the strategies adopted by the key companies to gain a competitive edge in kombucha market?
• What is the futuristic outlook for the kombucha market in terms of growth potential?
• What is the current estimation of the kombucha market, and what growth trajectory is projected from 2024 to 2034?
• Which application, and product segment is expected to lead the market over the forecast period (2024-2034)?
• What could be the impact of growing end-use industries in the kombucha market?
• Which regions demonstrate the highest adoption rates for kombucha market, and what factors contribute to their leadership?

Table of Contents

Executive Summary

Scope and Definition

Market/Product Definition

Key Questions Answered

Analysis and Forecast Note

1. Markets: Industry Outlook

• 1.1 Trends: Current and Future Impact Assessment
• 1.2 Supply Chain Overview
  • 1.2.1 Value Chain Analysis
  • 1.2.2 Pricing Forecast
• 1.3 Regulatory Landscape
• 1.4 Stakeholder Analysis
  • 1.4.1 Use Case
  • 1.4.2 End User and Buying Criteria
• 1.5 Impact Analysis for Key Global Events
• 1.6 Market Dynamics Overview
  • 1.6.1 Market Drivers
  • 1.6.2 Market Restraints
  • 1.6.3 Market Opportunities

2. Kombucha Market (by Application)

• 2.1 Application Segmentation
• 2.2 Application Summary
• 2.3 Kombucha Market (by Packaging)
  • 2.3.1 Bottle
  • 2.3.2 Can

3. Kombucha Market (by Product)

• 3.1 Product Segmentation
• 3.2 Product Summary
• 3.3 Kombucha Market (by Product Type)
  • 3.3.1 Hard
  • 3.3.2 Conventional
• 3.4 Kombucha Market (by Type)
  • 3.4.1 Natural
  • 3.4.2 Flavored
    • 3.4.2.1 Herbs and Spices
    • 3.4.2.2 Citrus
    • 3.4.2.3 Berries
    • 3.4.2.4 Apple
    • 3.4.2.5 Others
• 3.5 Kombucha Market (by Nature)
  • 3.5.1 Organic
  • 3.5.2 Inorganic

4. Global Kombucha Market (by Region)

• 4.1 Kombucha Market (by Region)
• 4.2 North America
  • 4.2.1 Regional Overview
  • 4.2.2 Driving Factors for Market Growth
  • 4.2.3 Factors Challenging the Market
  • 4.2.4 Application
  • 4.2.5 Product
  • 4.2.6 U.S.
    • 4.2.6.1 Market by Application
    • 4.2.6.2 Market by Product
  • 4.2.7 Canada
    • 4.2.7.1 Market by Application
    • 4.2.7.2 Market by Product
  • 4.2.8 Mexico
    • 4.2.8.1 Market by Application
    • 4.2.8.2 Market by Product
• 4.3 Europe
  • 4.3.1 Regional Overview
  • 4.3.2 Driving Factors for Market Growth
  • 4.3.3 Factors Challenging the Market
  • 4.3.4 Application
  • 4.3.5 Product
  • 4.3.6 Germany
    • 4.3.6.1 Market by Application
    • 4.3.6.2 Market by Product
  • 4.3.7 France
    • 4.3.7.1 Market by Application
    • 4.3.7.2 Market by Product
  • 4.3.8 U.K.
    • 4.3.8.1 Market by Application
    • 4.3.8.2 Market by Product
  • 4.3.9 Italy
    • 4.3.9.1 Market by Application
    • 4.3.9.2 Market by Product
  • 4.3.10 Rest-of-Europe
    • 4.3.10.1 Market by Application
    • 4.3.10.2 Market by Product
• 4.4 Asia-Pacific
  • 4.4.1 Regional Overview
  • 4.4.2 Driving Factors for Market Growth
  • 4.4.3 Factors Challenging the Market
  • 4.4.4 Application
  • 4.4.5 Product
  • 4.4.6 China
    • 4.4.6.1 Market by Application
    • 4.4.6.2 Market by Product
  • 4.4.7 Japan
    • 4.4.7.1 Market by Application
    • 4.4.7.2 Market by Product
  • 4.4.8 India
    • 4.4.8.1 Market by Application
    • 4.4.8.2 Market by Product
  • 4.4.9 South Korea
    • 4.4.9.1 Market by Application
    • 4.4.9.2 Market by Product
  • 4.4.10 Rest-of-Asia-Pacific
    • 4.4.10.1 Market by Application
    • 4.4.10.2 Market by Product
• 4.5 Rest-of-the-World
  • 4.5.1 Regional Overview
  • 4.5.2 Driving Factors for Market Growth
  • 4.5.3 Factors Challenging the Market
  • 4.5.4 Application
  • 4.5.5 Product
  • 4.5.6 South America
    • 4.5.6.1 Market by Application
    • 4.5.6.2 Market by Product
  • 4.5.7 Middle East and Africa
    • 4.5.7.1 Market by Application
    • 4.5.7.2 Market by Product

5. Companies Profiled

• 5.1 Next Frontiers
• 5.2 Geographic Assessment
  • 5.2.1 GT's Living Foods LLC
    • 5.2.1.1 Overview
    • 5.2.1.2 Top Products/Product Portfolio
    • 5.2.1.3 Top Competitors
    • 5.2.1.4 Target Customers
    • 5.2.1.5 Key Personnel
    • 5.2.1.6 Analyst View
    • 5.2.1.7 Market Share
  • 5.2.2 Brew Dr.
    • 5.2.2.1 Overview
    • 5.2.2.2 Top Products/Product Portfolio
    • 5.2.2.3 Top Competitors
    • 5.2.2.4 Target Customers
    • 5.2.2.5 Key Personnel
    • 5.2.2.6 Analyst View
    • 5.2.2.7 Market Share
  • 5.2.3 SYSTM Foods Inc.
    • 5.2.3.1 Overview
    • 5.2.3.2 Top Products/Product Portfolio
    • 5.2.3.3 Top Competitors
    • 5.2.3.4 Target Customers
    • 5.2.3.5 Key Personnel
    • 5.2.3.6 Analyst View
    • 5.2.3.7 Market Share
  • 5.2.4 Health-Ade LLC
    • 5.2.4.1 Overview
    • 5.2.4.2 Top Products/Product Portfolio
    • 5.2.4.3 Top Competitors
    • 5.2.4.4 Target Customers
    • 5.2.4.5 Key Personnel
    • 5.2.4.6 Analyst View
    • 5.2.4.7 Market Share
  • 5.2.5 Tropicana Brands Group
    • 5.2.5.1 Overview
    • 5.2.5.2 Top Products/Product Portfolio
    • 5.2.5.3 Top Competitors
    • 5.2.5.4 Target Customers
    • 5.2.5.5 Key Personnel
    • 5.2.5.6 Analyst View
    • 5.2.5.7 Market Share
  • 5.2.6 MOMO Kombucha
    • 5.2.6.1 Overview
    • 5.2.6.2 Top Products/Product Portfolio
    • 5.2.6.3 Top Competitors
    • 5.2.6.4 Target Customers
    • 5.2.6.5 Key Personnel
    • 5.2.6.6 Analyst View
    • 5.2.6.7 Market Share
  • 5.2.7 Gaia Brands Ltd
    • 5.2.7.1 Overview
    • 5.2.7.2 Top Products/Product Portfolio
    • 5.2.7.3 Top Competitors
    • 5.2.7.4 Target Customers
    • 5.2.7.5 Key Personnel
    • 5.2.7.6 Analyst View
    • 5.2.7.7 Market Share
  • 5.2.8 HARRIS FREEMAN
    • 5.2.8.1 Overview
    • 5.2.8.2 Top Products/Product Portfolio
    • 5.2.8.3 Top Competitors
    • 5.2.8.4 Target Customers
    • 5.2.8.5 Key Personnel
    • 5.2.8.6 Analyst View
    • 5.2.8.7 Market Share
  • 5.2.9 Kosmic Kombucha
    • 5.2.9.1 Overview
    • 5.2.9.2 Top Products/Product Portfolio
    • 5.2.9.3 Top Competitors
    • 5.2.9.4 Target Customers
    • 5.2.9.5 Key Personnel
    • 5.2.9.6 Analyst View
    • 5.2.9.7 Market Share
  • 5.2.10 Equinox Kombucha
    • 5.2.10.1 Overview
    • 5.2.10.2 Top Products/Product Portfolio
    • 5.2.10.3 Top Competitors
    • 5.2.10.4 Target Customers
    • 5.2.10.5 Key Personnel
    • 5.2.10.6 Analyst View
    • 5.2.10.7 Market Share
  • 5.2.11 Remedy Drinks
    • 5.2.11.1 Overview
    • 5.2.11.2 Top Products/Product Portfolio
    • 5.2.11.3 Top Competitors
    • 5.2.11.4 Target Customers
    • 5.2.11.5 Key Personnel
    • 5.2.11.6 Analyst View
    • 5.2.11.7 Market Share
  • 5.2.12 Soulfresh Global Pty Ltd
    • 5.2.12.1 Overview
    • 5.2.12.2 Top Products/Product Portfolio
    • 5.2.12.3 Top Competitors
    • 5.2.12.4 Target Customers
    • 5.2.12.5 Key Personnel
    • 5.2.12.6 Analyst View
    • 5.2.12.7 Market Share
  • 5.2.13 Cruz Group Sp. z o. o.
    • 5.2.13.1 Overview
    • 5.2.13.2 Top Products/Product Portfolio
    • 5.2.13.3 Top Competitors
    • 5.2.13.4 Target Customers
    • 5.2.13.5 Key Personnel
    • 5.2.13.6 Analyst View
    • 5.2.13.7 Market Share
  • 5.2.14 NessAlla Kombucha
    • 5.2.14.1 Overview
    • 5.2.14.2 Top Products/Product Portfolio
    • 5.2.14.3 Top Competitors
    • 5.2.14.4 Target Customers
    • 5.2.14.5 Key Personnel
    • 5.2.14.6 Analyst View
    • 5.2.14.7 Market Share
  • 5.2.15 FedUp Foods
    • 5.2.15.1 Overview
    • 5.2.15.2 Top Products/Product Portfolio
    • 5.2.15.3 Top Competitors
    • 5.2.15.4 Target Customers
    • 5.2.15.5 Key Personnel
    • 5.2.15.6 Analyst View
    • 5.2.15.7 Market Share
  • 5.2.16 Others

6. Research Methodology