市場調査レポート

商品コード

1596927

コンブチャの市場規模、シェア、成長分析、製品タイプ別、茶タイプ別、由来別、パッケージ別、流通チャネル別、地域別 - 産業予測、2024年～2031年

Kombucha Market Size, Share, Growth Analysis, By Product Type (Hard, Conventional), By Type (Natural, Flavored), By Tea Type, By Nature, By Packaging, By Distribution Channel, By Region - Industry Forecast 2024-2031

出版日: 2024年11月18日
発行: SkyQuest
ページ情報: 英文 157 Pages
納期: 3～5営業日

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全表示
概要
目次

概要

サンプル依頼リストに入れる

コンブチャの世界市場規模は、2022年に16億米ドルと評価され、2023年の20億米ドルから2031年には82億米ドルに成長し、予測期間中（2024-2031年）のCAGRは19.4％で成長する見通しです。

コンブチャバクテリアと酵母の共生培養物（SCOBY）から生まれた発酵茶飲料は、ソーダのような砂糖たっぷりの飲料に代わる健康志向のトレンディな代替品として台頭してきました。発酵の過程でピリッとしたほのかな甘みのある飲料ができ、消化を促進し、免疫機能を高めるとされ、消費者の関心が高まり、需要が急増しました。現在、北米と欧州が世界のコンブチャ市場を独占しており、米国が市場シェアの40％を占め、欧州ではドイツがリードしています。この動向は今後も続くと予想され、コンブチャ市場におけるこれらの地域の地位は揺るぎないものとなっています。しかし、アジア太平洋地域は、より健康的な飲料を求める消費者の嗜好の高まりに後押しされ、大きな成長を遂げようとしています。中国は、国民の健康意識の高まりを反映して、この地域で最大の市場になると予想されています。さらに、インド、日本、オーストラリアなどの国も、コンブチャ市場の顕著な拡大が予測されます。コンブチャの健康効果に対する認識が広がり続け、消費者の嗜好が進化するにつれ、市場力学はこの発泡性飲料が既存市場でも新興市場でも有望な軌道に乗ることを示しています。健康食品店やスーパーマーケットで入手可能な多様なフレーバーにより、コンブチャ分野は、世界的に高まる健康志向の消費者層に対応する好位置にあります。

北米
- 米国
- カナダ
欧州
- 英国
- ドイツ
- スペイン
- フランス
- イタリア
- その他欧州地域
アジア太平洋
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東およびアフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2023年）
主な市場企業が採用した戦略
市場の最近の動向
企業の市場シェア分析（2023年）
主要企業の企業プロファイル
- 会社概要
- 製品ポートフォリオ分析
- セグメント別シェア分析
- 収益の前年比比較（2021-2023）

主要企業プロファイル

GT's Living Foods（US）
Brew Dr.（US）
SYSTM Foods Inc.（US）
Health-Ade LLC（US）
Tropicana Brands Group（US）
MOMO Kombucha（UK）
GO Kombucha（UK）
Harris Freeman（US）
Kosmic Kombucha（US）
Equinox Kombucha（UK）
Remedy Drinks（Australia）
Soulfresh Global Pty Ltd（Australia）
Cruz Group sp. zo.o.（Poland）
NessAlla Kombucha（US）
FedUp Foods（US）
Aqua Vitea
Drink Live
Kobenhavn Kombucha
Laesk
Fix8

結論と推奨事項

Product Code: SQMIG30F2020

Global Kombucha Market size was valued at USD 1.6 billion in 2022 and is poised to grow from USD 2.0 billion in 2023 to USD 8.2 billion by 2031, growing at a CAGR of 19.4% during the forecast period (2024-2031).

Kombucha, a fermented tea beverage derived from a symbiotic culture of bacteria and yeast (SCOBY), has emerged as a trendy health-conscious alternative to sugar-laden drinks like soda. The fermentation process yields a tangy, slightly sweet beverage purported to enhance digestion and bolster immune function, leading to increased consumer interest and a surge in demand. Currently, North America and Europe dominate the global kombucha market, with the United States capturing 40% of the market share and Germany leading within Europe. This trend is forecasted to continue, solidifying these regions' positions in the kombucha landscape. However, the Asia-Pacific region is poised for significant growth, driven by a burgeoning consumer preference for healthier beverage options. China is anticipated to become the largest market in the region, reflecting a rising awareness of wellness among its population. Additionally, countries like India, Japan, and Australia are also predicted to experience a noteworthy expansion in their kombucha markets. As awareness of kombucha's health benefits continues to spread and consumer tastes evolve, market dynamics indicate a promising trajectory for this effervescent drink both in established and emerging markets. With a diverse array of flavors available in health food stores and supermarkets, the kombucha segment is well-positioned to cater to the rising health-conscious consumer demographic worldwide.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Kombucha market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Kombucha Market Segmental Analysis

Global Kombucha Market is segmented by Product Type, Type, Tea Type, Nature, Packaging Type, Distribution Channels and region. Based on Product Type, the market is segmented into Hard, Conventional. Based on Type, the market is segmented into Natural and Flavoured. Based on Tea Type, the market is segmented into Green Tea, Black Tea, Others. Based on Nature, the market is segmented into Organic, and Inorganic. Based on Packaging Type, the market is segmented into Bottle, Can, and Others. Based on Distribution Channels, the market is segmented into Supermarkets/Hypermarkets, Online Retailers, Specialist Stores, Convenience Stores, Other Distribution Channels. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Kombucha Market

A significant catalyst for the expansion of the global kombucha market is the rising consumer awareness surrounding its health advantages. Kombucha, a naturally fermented drink rich in probiotics, antioxidants, and organic acids, is associated with various health benefits such as improved digestive health and a strengthened immune system. As health-conscious consumers increasingly seek out natural beverage alternatives, the popularity of kombucha continues to grow. This heightened awareness and demand for healthier options, observed in both developed and developing markets, is propelling the kombucha market forward and is anticipated to drive further growth in the years to come.

Restraints in the Global Kombucha Market

One of the significant challenges facing the global kombucha market is the restricted availability of essential raw materials necessary for production, including tea leaves, sugar, and fermentation cultures. As kombucha's popularity continues to rise and consumer demand escalates, the supply of these critical ingredients may become limited, potentially resulting in increased costs and operational difficulties for manufacturers. Furthermore, the intricate and time-intensive fermentation process involved in kombucha production poses additional constraints, which can hinder production capacity and impede the overall growth of the market. These factors collectively contribute to the operational complexities within the kombucha industry.

Market Trends of the Global Kombucha Market

The global kombucha market is experiencing a significant shift towards low-sugar and sugar-free products, reflecting a broader consumer trend prioritizing health and wellness. As individuals become more health-conscious, they seek beverages that complement their dietary choices, leading to an increase in demand for kombucha options with reduced or no added sugars. In response, manufacturers are innovating by incorporating alternative sweeteners such as stevia and monk fruit, catering to this growing consumer preference. This trend not only highlights a shift in consumer behavior but is expected to shape product development and marketing strategies in the kombucha segment for the foreseeable future.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Driver & Opportunities
- Restraints & Challenges
Porters Analysis & Impact
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Regulatory Landscape
Value Chain Analysis
Case Study Analysis
Customer & Buying Criteria Analysis
PESTEL Analysis
Market Attractiveness Index
Raw Material Analysis
Supply Chain Analysis
Pricing Analysis

Global Kombucha Market Size by Product Type & CAGR (2024-2031)

Market Overview
Hard
Conventional

Global Kombucha Market Size by Type & CAGR (2024-2031)

Market Overview
Natural
Flavored

Global Kombucha Market Size by Tea Type & CAGR (2024-2031)

Market Overview
Green Tea
Black Tea
Others

Global Kombucha Market Size by Nature & CAGR (2024-2031)

Market Overview
Organic
Inorganic

Global Kombucha Market Size by Packaging Type & CAGR (2024-2031)

Market Overview
Bottle
Can
Others

Global Kombucha Market Size by Distribution Channels & CAGR (2024-2031)

Market Overview
Supermarkets/Hypermarkets
Online Retailers
Specialist Stores
Convenience Stores
Other Distribution Channels

Global Kombucha Market Size & CAGR (2024-2031)

North America, (Product Type, Type, Tea Type, Nature, Packaging Type, Distribution Channels)
- US
- Canada
Europe, (Product Type, Type, Tea Type, Nature, Packaging Type, Distribution Channels)
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific, (Product Type, Type, Tea Type, Nature, Packaging Type, Distribution Channels)
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
Latin America, (Product Type, Type, Tea Type, Nature, Packaging Type, Distribution Channels)
- Brazil
- Rest of Latin America
Middle East & Africa, (Product Type, Type, Tea Type, Nature, Packaging Type, Distribution Channels)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2023
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

GT's Living Foods (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Brew Dr. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SYSTM Foods Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Health-Ade LLC (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tropicana Brands Group (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MOMO Kombucha (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
GO Kombucha (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Harris Freeman (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kosmic Kombucha (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Equinox Kombucha (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Remedy Drinks (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Soulfresh Global Pty Ltd (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cruz Group sp. zo.o. (Poland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NessAlla Kombucha (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
FedUp Foods (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Aqua Vitea
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Drink Live
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kobenhavn Kombucha
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Laesk
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Fix8
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

コンブチャの市場規模、シェア、成長分析、製品タイプ別、茶タイプ別、由来別、パッケージ別、流通チャネル別、地域別 - 産業予測、2024年～2031年

Kombucha Market Size, Share, Growth Analysis, By Product Type (Hard, Conventional), By Type (Natural, Flavored), By Tea Type, By Nature, By Packaging, By Distribution Channel, By Region - Industry Forecast 2024-2031

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主な市場の考察

コンブチャの市場規模：製品タイプ別

コンブチャの市場規模：タイプ別

コンブチャの市場規模：茶タイプ別

コンブチャの市場規模：由来別

コンブチャの市場規模：パッケージタイプ別

コンブチャの市場規模：流通チャネル別

コンブチャ市場規模：地域別