オンライン衣料レンタル市場：衣料スタイル、エンドユーザー、価格帯、最終用途分野、ビジネスモデル、地域別レポート、2025～2033年

世界のオンライン衣料レンタル市場規模は2024年に24億米ドルに達しました。IMARC Groupは、2025～2033年にかけての成長率（CAGR）は7.92％で、2033年には49億米ドルに達すると予測しています。持続可能性への関心の高まり、特別な日の衣料に対する需要の高まり、ファッションに対する実験的欲求の高まりなどが、市場を推進している主要因です。

オンライン衣料レンタル市場分析

• 主要市場促進要因：衣料品のリユース・リサイクル促進への関心の高まりが市場を活性化しています。また、インターネットの普及とeコマースプラットフォームの普及により、顧客はオンラインでレンタル衣料を閲覧、選択、注文できるようになり、それが市場に貢献しています。
• 主要市場動向：ユーザーフレンドリーなインターフェースの増加、バーチャル試着オプション、手間のかからない返品プロセスが、オンラインレンタルサービスに対する顧客の信頼を高め、市場を強化しています。また、ファッション動向は急速に進化しており、個人は新しいスタイルを試すことに熱心です。
• 競合情勢：市場参入企業には、Clothing Rental、Dress & Go、Rent it Bae、Glam Corner Pty Ltd.、Gwynnie Bee、Le Tote、Rent The Runway Inc.、StyleLendなどがあります。
• 地理的動向：北米の消費者は、ファストファッションが環境に与える影響を意識するようになり、よりサステイナブル消費パターンを選ぶようになっています。
• 課題と機会：物流の複雑さ、品質管理とメンテナンス、主要企業間の競争の激化などが市場を阻害する課題のいくつかです。しかし、AIを活用したバーチャルフィッティングツール、在庫管理のための予測分析、ロジスティクスソリューションの改善など、技術の継続的な進歩により、業務効率と顧客体験を向上させることができます。

オンライン衣料レンタル市場動向

サブスクリプション型サービスの採用

サブスクリプションモデルは、頻繁に洋服を見たり選んだりすることなく、定期的に新しい洋服にアクセスできる利便性を記載しています。顧客は自分の好みに合わせて厳選された商品を受け取ることができ、多様なワードローブを維持しやすくなります。例えば、ピュア・ロンドンが発表した記事によると、サブスクリプションモデルでは、顧客が自分のサイズや好み、ワードローブのニーズなどを記入した上で、自分のために特別に選ばれたものを受け取ることができるため、体験が個別化されます。さらに加入者は、シーズン動向、デザイナーズアイテム、ニッチなスタイルなど、より幅広い洋服の選択肢にアクセスすることができます。この多様性により、消費者は購入にこだわることなく、さまざまなルックやスタイルを試すことができます。例えば、2024年6月、オンデマンドファッション・テックプラットフォームのlookingGlassは、加入者が好きな時に好きなだけオンデマンドファッション・ガイダンスを受けられる新しい月額プランの提供を開始しました。このプログラムは、特にミレニアル世代の母親に、それぞれのスタイルの好みに合わせたワードローブを素早く提案することで、力を与えることを意図していました。これとは別に、データ分析や顧客からのフィードバックを利用して、個々の好みに合わせたセレクトを行い、加入者のパーソナライズされたショッピング体験を向上させているサブスクリプションサービスもあります。こうした要因が、オンライン衣料レンタル市場の収益をさらに押し上げています。

持続可能性への意識の高まり

過剰な廃棄物を生み出し、資源を枯渇させるファストファッションの悪影響に対する消費者の意識は高まっています。例えば、Business Insiderの分析によると、ファッションの生産は世界の総炭素排出量の10%を占めています。また、水資源を枯渇させ、河川を汚染し、繊維製品の85％は毎年埋め立て処分されています。その上、オンライン衣料レンタルは、何度もレンタルすることで衣服の寿命を延ばし、絶え間ない生産の必要性を減らすことで、この懸念に対処しています。このエコフレンドリーなアプローチは、従来型ショッピングに代わる、よりサステイナブルものを求める環境意識の高い消費者の共感を呼んでいます。例えば、Econylが発表した記事によると、1着の衣類をレンタルすることで、新品を購入する場合と比較して、最大で約24％の水、6％のエネルギー、3％のCO2排出量を節約できるといいます。レンタルサービスを選択することで、個人は積極的に衣料廃棄物の削減に貢献し、倫理的価値観に沿った循環型ファッション経済に貢献することができます。例えば、Gwiが報じた記事によると、米国では5人に1人が服を買うよりもレンタルを好んでいます。これがオンライン衣料レンタルの市場予測に貢献しています。

オケージョンウェアの需要増加

オケージョナルウエアの需要の高まりが市場成長の大きな促進要因となっています。結婚式、パーティー、ガラパーティー、その他のイベントなど、特別な日のためのレンタルウェアは、高価なデザイナーを購入する代わりに費用対効果の高い選択肢を記載しています。例えば、2023年4月、Wedding Wingmanは米国で男性用婚礼衣装を発表しました。商品はメンズウェアハウスのウェブサイトに掲載されています。多くの消費者は、一度しか着ない、あるいはあまり着ない衣装を購入するよりも、レンタルすることを好みます。例えば、オンライン衣料レンタルの主要参入企業の1つであるレントザランウェイは、2021年の3,350万米ドルから2022年には約6,710万米ドルと、第1四半期の売上を倍増させ、加入者数は2022年の四半期末までに82％増加しました。これに加えて、オンラインで衣類をレンタルすることで、完璧な服を求めて複数の店舗を訪れる必要がなくなり、利便性が向上します。代わりに、顧客は豊富なオンラインカタログを閲覧し、自分のスタイルやイベント要件に合ったアイテムを選び、玄関先まで直接配送してもらうことができます。例えば、2024年5月、ジョン・ルイスは、BOSS Tailoring、Charles Tyrwhitt、新ブランドのHay Lifeなど、ハイストリートでレンタル可能なメンズウェアブランドの幅広いセレクションを開始しました。顧客は、ウェブサイト上の在庫をシーンに応じて閲覧し、4日間、8日間、16日間、30日間レンタルすることができます。アイテムが決まれば、その住所に直接発送され、返品用の元払い郵便ラベルが同封されるため、オンライン衣料レンタルの市場シェアを押し上げています。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要産業動向

第5章 世界のオンライン衣料レンタル市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：衣料スタイル別

• ウエスタンウェア
• 民族衣装
• その他

第7章 市場内訳：エンドユーザー別

• 女性
• 男性
• 幼児

第8章 市場内訳：価格帯別

• 低価格
• 中価格
• 高価格

第9章 市場内訳：最終用途分野別

• ビジネスツーコンシューマー（B2C）
• B2B

第10章 市場内訳：ビジネスモデル別

• ピアツーピアモデル
• スタンドアロンモデル
• ハイブリッドモデル

第11章 市場内訳：地域別

• 北米
  • 米国
  • カナダ
• アジア太平洋
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
  • インドネシア
  • その他
• 欧州
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • スペイン
  • ロシア
  • その他
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • その他
• 中東・アフリカ
  • 市場内訳：国別

第12章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第13章 バリューチェーン分析

第14章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第15章 価格指標

第16章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Clothing Rental
  • Dress & Go
  • Rent it Bae
  • Glam Corner Pty Ltd
  • Gwynnie Bee
  • Le Tote
  • Rent the Runway Inc.
  • StyleLend

List of Figures

• Figure 1: Global: Online Clothing Rental Market: Major Drivers and Challenges
• Figure 2: Global: Online Clothing Rental Market: Sales Value (in Billion USD), 2019-2024
• Figure 3: Global: Online Clothing Rental Market: Breakup by Clothing Styles (in %), 2024
• Figure 4: Global: Online Clothing Rental Market: Breakup by End User (in %), 2024
• Figure 5: Global: Online Clothing Rental Market: Breakup by Price Range (in %), 2024
• Figure 6: Global: Online Clothing Rental Market: Breakup by End Use Sector (in %), 2024
• Figure 7: Global: Online Clothing Rental Market: Breakup by Business Model (in %), 2024
• Figure 8: Global: Online Clothing Rental Market: Breakup by Region (in %), 2024
• Figure 9: Global: Online Clothing Rental Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 10: Global: Online Clothing Rental (Western Wear) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 11: Global: Online Clothing Rental (Western Wear) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 12: Global: Online Clothing Rental (Ethnic Wear) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 13: Global: Online Clothing Rental (Ethnic Wear) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 14: Global: Online Clothing Rental (Others) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 15: Global: Online Clothing Rental (Others) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 16: Global: Online Clothing Rental (Women) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 17: Global: Online Clothing Rental (Women) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 18: Global: Online Clothing Rental (Men) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 19: Global: Online Clothing Rental (Men) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 20: Global: Online Clothing Rental (Kids) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 21: Global: Online Clothing Rental (Kids) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 22: Global: Online Clothing Rental (Low) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 23: Global: Online Clothing Rental (Low) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 24: Global: Online Clothing Rental (Mid) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 25: Global: Online Clothing Rental (Mid) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 26: Global: Online Clothing Rental (Premium) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 27: Global: Online Clothing Rental (Premium) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 28: Global: Online Clothing Rental (Business to Consumer) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 29: Global: Online Clothing Rental (Business to Consumer) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 30: Global: Online Clothing Rental (Business to Business) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 31: Global: Online Clothing Rental (Business to Business) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 32: Global: Online Clothing Rental (Peer-to-Peer Model) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 33: Global: Online Clothing Rental (Peer-to-Peer Model) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 34: Global: Online Clothing Rental (Standalone Model) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 35: Global: Online Clothing Rental (Standalone Model) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 36: Global: Online Clothing Rental (Hybrid Model) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 37: Global: Online Clothing Rental (Hybrid Model) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 38: North America: Online Clothing Rental Market: Sales Value (in Million USD), 2019 & 2024
• Figure 39: North America: Online Clothing Rental Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 40: United States: Online Clothing Rental Market: Sales Value (in Million USD), 2019 & 2024
• Figure 41: United States: Online Clothing Rental Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 42: Canada: Online Clothing Rental Market: Sales Value (in Million USD), 2019 & 2024
• Figure 43: Canada: Online Clothing Rental Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 44: Asia Pacific: Online Clothing Rental Market: Sales Value (in Million USD), 2019 & 2024
• Figure 45: Asia Pacific: Online Clothing Rental Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 46: China: Online Clothing Rental Market: Sales Value (in Million USD), 2019 & 2024
• Figure 47: China: Online Clothing Rental Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 48: Japan: Online Clothing Rental Market: Sales Value (in Million USD), 2019 & 2024
• Figure 49: Japan: Online Clothing Rental Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 50: India: Online Clothing Rental Market: Sales Value (in Million USD), 2019 & 2024
• Figure 51: India: Online Clothing Rental Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 52: South Korea: Online Clothing Rental Market: Sales Value (in Million USD), 2019 & 2024
• Figure 53: South Korea: Online Clothing Rental Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 54: Australia: Online Clothing Rental Market: Sales Value (in Million USD), 2019 & 2024
• Figure 55: Australia: Online Clothing Rental Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 56: Indonesia: Online Clothing Rental Market: Sales Value (in Million USD), 2019 & 2024
• Figure 57: Indonesia: Online Clothing Rental Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 58: Others: Online Clothing Rental Market: Sales Value (in Million USD), 2019 & 2024
• Figure 59: Others: Online Clothing Rental Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 60: Europe: Online Clothing Rental Market: Sales Value (in Million USD), 2019 & 2024
• Figure 61: Europe: Online Clothing Rental Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 62: Germany: Online Clothing Rental Market: Sales Value (in Million USD), 2019 & 2024
• Figure 63: Germany: Online Clothing Rental Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 64: France: Online Clothing Rental Market: Sales Value (in Million USD), 2019 & 2024
• Figure 65: France: Online Clothing Rental Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 66: United Kingdom: Online Clothing Rental Market: Sales Value (in Million USD), 2019 & 2024
• Figure 67: United Kingdom: Online Clothing Rental Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 68: Italy: Online Clothing Rental Market: Sales Value (in Million USD), 2019 & 2024
• Figure 69: Italy: Online Clothing Rental Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 70: Spain: Online Clothing Rental Market: Sales Value (in Million USD), 2019 & 2024
• Figure 71: Spain: Online Clothing Rental Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 72: Russia: Online Clothing Rental Market: Sales Value (in Million USD), 2019 & 2024
• Figure 73: Russia: Online Clothing Rental Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 74: Others: Online Clothing Rental Market: Sales Value (in Million USD), 2019 & 2024
• Figure 75: Others: Online Clothing Rental Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 76: Latin America: Online Clothing Rental Market: Sales Value (in Million USD), 2019 & 2024
• Figure 77: Latin America: Online Clothing Rental Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 78: Brazil: Online Clothing Rental Market: Sales Value (in Million USD), 2019 & 2024
• Figure 79: Brazil: Online Clothing Rental Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 80: Mexico: Online Clothing Rental Market: Sales Value (in Million USD), 2019 & 2024
• Figure 81: Mexico: Online Clothing Rental Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 82: Others: Online Clothing Rental Market: Sales Value (in Million USD), 2019 & 2024
• Figure 83: Others: Online Clothing Rental Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 84: Middle East and Africa: Online Clothing Rental Market: Sales Value (in Million USD), 2019 & 2024
• Figure 85: Middle East and Africa: Online Clothing Rental Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 86: Global: Online Clothing Rental Industry: SWOT Analysis
• Figure 87: Global: Online Clothing Rental Industry: Value Chain Analysis
• Figure 88: Global: Online Clothing Rental Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Online Clothing Rental Market: Key Industry Highlights, 2024 and 2033
• Table 2: Global: Online Clothing Rental Market Forecast: Breakup by Clothing Styles (in Million USD), 2025-2033
• Table 3: Global: Online Clothing Rental Market Forecast: Breakup by End User (in Million USD), 2025-2033
• Table 4: Global: Online Clothing Rental Market Forecast: Breakup by Price Range (in Million USD), 2025-2033
• Table 5: Global: Online Clothing Rental Market Forecast: Breakup by End Use Sector (in Million USD), 2025-2033
• Table 6: Global: Online Clothing Rental Market Forecast: Breakup by Business Model (in Million USD), 2025-2033
• Table 7: Global: Online Clothing Rental Market Forecast: Breakup by Region (in Million USD), 2025-2033
• Table 8: Global: Online Clothing Rental Market: Competitive Structure
• Table 9: Global: Online Clothing Rental Market: Key Players

The global online clothing rental market size reached USD 2.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 4.9 Billion by 2033, exhibiting a growth rate (CAGR) of 7.92% during 2025-2033. The increasing sustainability concerns, the escalating demand for special occasion attire, and the growing desire for fashion experimentation are some of the major factors propelling the market.

Online Clothing Rental Market Analysis:

• Major Market Drivers: The increasing focus on promoting the reuse and recycling of garments is catalyzing the market. Moreover, the widespread accessibility of the internet and the proliferation of e-commerce platforms have made it convenient for customers to browse, select, and order rental clothing online, thereby contributing to the market.
• Key Market Trends: The rising number of user-friendly interfaces, virtual try-on options, and hassle-free return processes have boosted customer confidence in online rental services, which is bolstering the market. In addition, with fashion trends evolving rapidly, individuals are keen on experimenting with new styles.
• Competitive Landscape: Some of the prominent companies in the market include Clothing Rental, Dress & Go, Rent it Bae, Glam Corner Pty Ltd., Gwynnie Bee, Le Tote, Rent The Runway Inc., and StyleLend, among many others.
• Geographical Trends: North America exhibits a clear dominance in the overall market, as consumers in the region are becoming more aware of the environmental impact of fast fashion and are opting for more sustainable consumption patterns.
• Challenges and Opportunities: Logistical complexities, quality control and maintenance, and high competition among key players are some of the challenges hindering the market. However, continued advancements in technology, such as AI-driven virtual fitting tools, predictive analytics for inventory management, and improved logistics solutions, can enhance operational efficiency and customer experience.

Online Clothing Rental Market Trends:

Adoption of Subscription-based Services

Subscription models offer convenience by providing regular access to new clothing items without the need for frequent browsing and selection. Customers receive curated selections based on their preferences, making it easier to maintain a varied wardrobe. For instance, according to an article published by Pure London, in subscription models, the experience is individualized, as clients are able to fill in their sizes, preferences, wardrobe needs, and other details before receiving things chosen specifically for them. Moreover, subscribers have access to a wider range of clothing options, including seasonal trends, designer pieces, and niche styles. This variety allows consumers to experiment with different looks and styles without the commitment of purchasing. For example, in June 2024, lookingGlass, the on-demand fashion tech platform, launched its new monthly subscription plan, which allowed subscribers to receive on-demand fashion guidance when and when they wanted it. The program was specifically meant to empower millennial mothers by providing fast wardrobe recommendations tailored to their individual style preferences. Apart from this, some subscription services use data analytics and customer feedback to tailor selections to individual preferences, enhancing the personalized shopping experience for subscribers. These factors are further bolstering the online clothing rental market revenue.

Growing Sustainability Awareness

Consumers are increasingly conscious of the detrimental effects of fast fashion, which generates excessive waste and depletes resources. For instance, according to an analysis by Business Insider, fashion production accounts for 10% of total world carbon emissions. It depletes water resources and pollutes rivers and streams, while 85% of all textiles end up in landfills every year. Besides this, online clothing rental addresses this concern by extending the lifespan of garments through multiple rentals, reducing the need for constant production. This eco-friendly approach resonates with environmentally conscious consumers who seek more sustainable alternatives to conventional shopping. For example, as per the article published by Econyl, renting a single piece of clothing can save up to approximately 24% water, 6% energy, and 3% CO2 emissions compared to purchasing a new item. By opting for rental services, individuals actively contribute to the reduction of clothing waste and contribute to a circular fashion economy that aligns with their ethical values. For example, in an article reported by Gwi, 1 in 5 individuals in the United States prefer renting an outfit rather than buying one. This is contributing to the online clothing rental market forecast.

Increasing Demand for Occasional Wear

The rising demand for occasional wear has been a significant driver of growth in the market. Renting clothing for special occasions, such as weddings, parties, galas, and other events, offers a cost-effective alternative to purchasing expensive designer. For instance, in April 2023, the Wedding Wingman company introduced men's wedding attire in the United States. The products are listed on the Men's Wearhouse website. Many consumers prefer to rent rather than buy outfits they may only wear once or infrequently, thereby saving money while still looking stylish. For example, Rent the Runway, one of the key players in online clothing rental, doubled its revenue in Q1, from US$33.5 Million in 2021 to about US$67.1 Million in 2022, while its subscriber base rose 82% by the quarter's end of 2022. Besides this, renting clothing online provides convenience by eliminating the need to visit multiple stores in search of the perfect outfit. Instead, customers can browse extensive online catalogs, select items that fit their style and event requirements, and have them delivered directly to their doorstep. For instance, in May 2024, John Lewis launched a wide selection of menswear brands available for rent on the high street, including BOSS Tailoring, Charles Tyrwhitt, and the new brand Hay Life, among others. Customers can browse the inventory on their website based on the occasion and rent a garment for four, eight, sixteen, or thirty days, with next-day delivery available if needed. Once the items have been chosen, they are shipped directly to the address and will include a pre-paid postal label for returns, which is propelling the online clothing rental market share.

Global Online Clothing Rental Industry Segmentation:

Breakup by Clothing Styles:

• Western Wear
• Ethnic Wear
• Others

Ethnic wear dominates the market

Ethnic wear encompasses a wide range of traditional attire that resonates deeply with people's heritage, customs, and identity. This segment is not only favored during festivals and special occasions but also in day-to-day wear, making it an integral part of people's wardrobes. Moreover, the global popularity of ethnic wear can be attributed to its adaptability across various cultures and its timeless appeal. As people become more globally interconnected, there is a growing interest in exploring and celebrating diverse clothing styles. Online clothing rental platforms have facilitated access to a rich array of ethnic wear, enabling individuals to experience the richness of different cultures without having to invest in numerous traditional outfits. According to the online clothing rental market statistics, this resonance between tradition and modernity, coupled with the ease of accessibility, makes ethnic wear the largest and thriving segment in the landscape of clothing styles. For instance, in June 2024, Monsoon collaborated with MyWardrobe, a clothes rental company, to launch a capsule collection of bridalwear and occasion gowns for rent.

Breakup by End User:

• Women
• Men
• Kids

Women hold the largest share in the market

According to the online clothing rental market outlook, women have historically been more closely associated with fashion and have a broader range of clothing options compared to men. This diversity in fashion choices naturally drives demand for different styles, outfits, and trends. Additionally, the empowerment and equality movements that have gained momentum in recent years have led to an increased focus on self-expression and individuality. Clothing is a significant avenue for women to convey their identity, beliefs, and aspirations. Online clothing rental platforms provide an opportunity for women to experiment with various styles and express themselves without committing to permanent purchases. Furthermore, the rise of social media has amplified the visibility of fashion choices, driving the desire for variety and newness among women. The convenience of online rental services also caters to busy lifestyles, making it easier for women to access a wide array of clothing for different occasions. For instance, in May 2024, Hurr Flex provided customers to rent apparel for £99. Customers can test out "elevated everyday" apparel and accessories from womenswear companies, including Acler, Aligne, Cecilie Bahnsen, Favorite Daughter, Rixo, and Sandro.

Breakup by Price Range:

• Low
• Mid
• Premium

Low price range dominate the market

Online clothing rental services catering to the low-price range segment tap into this demand, providing access to trendy and stylish clothing without the burden of high costs. Additionally, the democratization of fashion and the proliferation of online platforms have made fashion more accessible to a broader audience. The low-price range segment ensures inclusivity, allowing individuals from various economic backgrounds to engage in fashion exploration and experimentation. This inclusivity resonates with the ethos of online clothing rental, where diversity and variety are key selling points. Moreover, the rise of conscious consumerism has prompted a shift towards value-based shopping. Customers are increasingly inclined to seek cost-effective options that maintain quality. The low-price range segment addresses this demand by offering a curated selection of clothing that meets both style and budget considerations.

Breakup by End Use Sector:

• Business to Consumer (B2C)
• Business to Business (B2B)

Business to consumer (B2C) holds the largest share of the market

The rise of e-commerce and digital platforms has reshaped how consumers access goods and services, with B2C models facilitating direct interactions between businesses and individual customers. Online clothing rental services align seamlessly with this model, providing a user-friendly interface for consumers to explore, select, and receive rental garments. Additionally, the evolution of work culture, including remote work and virtual events, has sparked a demand for flexible and stylish professional attire. B2C online clothing rental caters to this need, allowing individuals to access a variety of business-appropriate outfits without the commitment of ownership. This is particularly relevant for those who seek to maintain a professional image without the need to invest in an extensive work wardrobe. Moreover, the B2C segment aligns with the consumer shift towards experiences over ownership. Renting clothing items provides consumers with the experience of wearing diverse styles, attending events, and expressing themselves without accumulating excessive items in their closets. The convenience of online platforms, coupled with the ability to browse and rent clothing from the comfort of one's home, reinforces the appeal of the B2C model in the online clothing rental market.

Breakup by Business Model:

• Peer-to-Peer Model
• Standalone Model
• Hybrid Model

Standalone model dominates the market

The standalone model allows for a clear and uncomplicated user journey. This is driving the online clothing rental market demand. Customers can easily access a dedicated platform, browse a curated selection of clothing, and rent items according to their preferences. This straightforward process aligns with the modern consumer's preference for seamless and intuitive online experiences. Additionally, the standalone model fosters brand loyalty and recognition. By exclusively offering rental services, these platforms can focus their resources on curating quality collections, refining user interfaces, and building a distinct brand identity. This specialization often translates into higher customer trust and satisfaction. Furthermore, the standalone model grants greater flexibility in tailoring services to match customer demands. Platforms can swiftly respond to changing trends and customer preferences, enhancing their agility in the dynamic fashion landscape.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

North America exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and Middle East and Africa. According to the report, North America accounted for the largest market share.

North America possesses a tech-savvy population with high internet penetration rates, creating an ideal environment for the proliferation of online platforms. This technological readiness has facilitated the growth of online clothing rental services, enabling easy access to a wide range of clothing options. Furthermore, consumers exhibit a strong inclination toward sustainable and eco-conscious practices. For instance, according to a survey conducted in the United States and published in the August 2021 issue of Sustainability, Gen Z adults are becoming more likely to rent clothing rather than buy them. Online clothing rental aligns well with this ethos, offering a sustainable alternative to traditional fast fashion consumption. As environmental concerns continue to shape consumer behaviors, the appeal of renting clothing over owning resonates significantly. Additionally, North America's diverse culture and frequent events fuel the demand for a variety of clothing styles. From everyday wear to special occasions, the convenience of renting outfits for specific events addresses the need for versatility and novelty.

Competitive Landscape:

Numerous leading players have invested heavily in building user-friendly and intuitive online platforms. These platforms offer seamless browsing, selection, and checkout processes, enhancing the overall customer experience and encouraging repeat usage. Additionally, partnerships with fashion brands and designers have enabled these players to expand their inventory and offer a diverse range of clothing options to customers. Collaborations with renowned designers create exclusivity and entice customers with high-end choices they might not have access to otherwise. Moreover, an emphasis on sustainability is evident through efforts to minimize waste and carbon footprints. Key players often prioritize circular fashion practices by ensuring garments are well-maintained, repaired, and cleaned to extend their lifespans. In line with this, personalized recommendations and virtual try-on technology have been integrated into platforms, enhancing customer engagement and addressing the challenge of ensuring the right fit and style for customers' preferences. Furthermore, data analytics and AI-driven insights have been employed to predict fashion trends, optimize inventory management, and tailor offerings to meet consumer demands.

The online clothing rental market research report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Clothing Rental
• Dress & Go
• Rent it Bae
• Glam Corner Pty Ltd.
• Gwynnie Bee
• Le Tote
• Rent The Runway Inc.
• StyleLend

Key Questions Answered in This Report

• 1.What was the size of the global online clothing rental market in 2024?
• 2.What is the expected growth rate of the global online clothing rental market during 2025-2033?
• 3.What has been the impact of COVID-19 on the global online clothing rental market?
• 4.What are the key factors driving the global online clothing rental market?
• 5.What is the breakup of the global online clothing rental market based on the clothing styles?
• 6.What is the breakup of the global online clothing rental market based on the end user?
• 7.What is the breakup of the global online clothing rental market based on the price range?
• 8.What is the breakup of the global online clothing rental market based on the end use sector?
• 9.What is the breakup of the global online clothing rental market based on the business model?
• 10.What are the key regions in the global online clothing rental market?
• 11.Who are the key players/companies in the global online clothing rental market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Online Clothing Rental Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Clothing Styles

• 6.1 Western Wear
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Ethnic Wear
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Others
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast

7 Market Breakup by End User

• 7.1 Women
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Men
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Kids
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast

8 Market Breakup by Price Range

• 8.1 Low
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Mid
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Premium
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast

9 Market Breakup by End Use Sector

• 9.1 Business to Consumer (B2C)
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Business to Business (B2B)
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast

10 Market Breakup by Business Model

• 10.1 Peer-to-Peer Model
  • 10.1.1 Market Trends
  • 10.1.2 Market Forecast
• 10.2 Standalone Model
  • 10.2.1 Market Trends
  • 10.2.2 Market Forecast
• 10.3 Hybrid Model
  • 10.3.1 Market Trends
  • 10.3.2 Market Forecast

11 Market Breakup by Region

• 11.1 North America
  • 11.1.1 United States
    • 11.1.1.1 Market Trends
    • 11.1.1.2 Market Forecast
  • 11.1.2 Canada
    • 11.1.2.1 Market Trends
    • 11.1.2.2 Market Forecast
• 11.2 Asia Pacific
  • 11.2.1 China
    • 11.2.1.1 Market Trends
    • 11.2.1.2 Market Forecast
  • 11.2.2 Japan
    • 11.2.2.1 Market Trends
    • 11.2.2.2 Market Forecast
  • 11.2.3 India
    • 11.2.3.1 Market Trends
    • 11.2.3.2 Market Forecast
  • 11.2.4 South Korea
    • 11.2.4.1 Market Trends
    • 11.2.4.2 Market Forecast
  • 11.2.5 Australia
    • 11.2.5.1 Market Trends
    • 11.2.5.2 Market Forecast
  • 11.2.6 Indonesia
    • 11.2.6.1 Market Trends
    • 11.2.6.2 Market Forecast
  • 11.2.7 Others
    • 11.2.7.1 Market Trends
    • 11.2.7.2 Market Forecast
• 11.3 Europe
  • 11.3.1 Germany
    • 11.3.1.1 Market Trends
    • 11.3.1.2 Market Forecast
  • 11.3.2 France
    • 11.3.2.1 Market Trends
    • 11.3.2.2 Market Forecast
  • 11.3.3 United Kingdom
    • 11.3.3.1 Market Trends
    • 11.3.3.2 Market Forecast
  • 11.3.4 Italy
    • 11.3.4.1 Market Trends
    • 11.3.4.2 Market Forecast
  • 11.3.5 Spain
    • 11.3.5.1 Market Trends
    • 11.3.5.2 Market Forecast
  • 11.3.6 Russia
    • 11.3.6.1 Market Trends
    • 11.3.6.2 Market Forecast
  • 11.3.7 Others
    • 11.3.7.1 Market Trends
    • 11.3.7.2 Market Forecast
• 11.4 Latin America
  • 11.4.1 Brazil
    • 11.4.1.1 Market Trends
    • 11.4.1.2 Market Forecast
  • 11.4.2 Mexico
    • 11.4.2.1 Market Trends
    • 11.4.2.2 Market Forecast
  • 11.4.3 Others
    • 11.4.3.1 Market Trends
    • 11.4.3.2 Market Forecast
• 11.5 Middle East and Africa
  • 11.5.1 Market Trends
  • 11.5.2 Market Breakup by Country
  • 11.5.3 Market Forecast

12 SWOT Analysis

• 12.1 Overview
• 12.2 Strengths
• 12.3 Weaknesses
• 12.4 Opportunities
• 12.5 Threats

13 Value Chain Analysis

14 Porters Five Forces Analysis

• 14.1 Overview
• 14.2 Bargaining Power of Buyers
• 14.3 Bargaining Power of Suppliers
• 14.4 Degree of Competition
• 14.5 Threat of New Entrants
• 14.6 Threat of Substitutes

15 Price Indicators

16 Competitive Landscape

• 16.1 Market Structure
• 16.2 Key Players
• 16.3 Profiles of Key Players
  • 16.3.1 Clothing Rental
  • 16.3.2 Dress & Go
  • 16.3.3 Rent it Bae
  • 16.3.4 Glam Corner Pty Ltd
  • 16.3.5 Gwynnie Bee
  • 16.3.6 Le Tote
  • 16.3.7 Rent the Runway Inc.
  • 16.3.8 StyleLend