オンライン衣料レンタル市場規模、シェア、成長分析：ビジネスモデル別、製品カテゴリー別、対象者別、ドレスコード別、流通チャネル別、地域別 - 産業予測 2025～2032年

オンライン衣料レンタル市場規模は2023年に15億2,000万米ドルと評価され、予測期間（2025-2032年）のCAGRは8.3%で、2024年の16億5,000万米ドルから2032年には31億2,000万米ドルに成長すると予測されています。

オンライン衣料レンタル業界は、主にオンライン小売の拡大、技術の進歩、インターネット普及率の上昇に牽引され、大きな成長を遂げようとしています。オンラインショッピングプラットフォームやファッション関連メディアの急増が、この市場をさらに強化しています。消費者、特に費用対効果の高い選択肢を求めるファッションに敏感な人々は、流行の移り変わりが速いため、購入よりもレンタルを好みます。COVID-19の流行は当初、特に都市部のプロフェッショナルがリモートワークに移行したため、需要に深刻な影響を与えたが、社会的イベントが再開されるにつれ、新たな関心が予想されます。サブスクリプションモデルは、サイズの不一致や消費者の認知度の低さといった課題にもかかわらず、人気の高い収益創出戦略として台頭してきています。アジア太平洋地域などの堅調な成長が見込まれる米国のオンライン衣料レンタル市場は、今後も持続的なCAGRを維持する態勢が整っています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 規制情勢
• 特許分析

オンライン衣料レンタル市場規模：ビジネスモデル別& CAGR（2025-2032）

• 市場概要
• ピアツーピアレンタル
• サブスクリプション型レンタル
• 無制限レンタル
• 用途に応じたレンタル

オンライン衣料レンタル市場規模：製品カテゴリー別& CAGR（2025-2032）

• 市場概要
• 衣類
• アクセサリー
• 靴

オンライン衣料レンタル市場規模：対象者別& CAGR（2025-2032）

• 市場概要
• 女性
• 男性
• 子供

オンライン衣料レンタル市場規模：ドレスコード & CAGR（2025-2032）

• 市場概要
• フォーマル
• カジュアル
• 伝統的

オンライン衣料レンタル市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オンラインプラットフォーム
• 実店舗

オンライン衣料レンタル市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Rent the Runway（USA）
• Le Tote（USA）
• GlamCorner（Australia）
• Style Lend（USA）
• Gwynnie Bee（USA）
• Bag Borrow or Steal（USA）
• Dress Hire（UK）
• Secoo Holding Limited（China）
• Share Wardrobe（India）
• Liberent（India）
• Rent It Bae（India）
• MyWardrobeHQ（UK）
• HURR Collective（UK）
• YCloset（China）
• Drexcode（Italy）
• Chic by Choice（Portugal）
• The Mr. & Ms. Collection（USA）
• Armoire（USA）
• Tulerie（USA）

結論と提言

Online Clothing Rental Market size was valued at USD 1.52 billion in 2023 and is poised to grow from USD 1.65 billion in 2024 to USD 3.12 billion by 2032, growing at a CAGR of 8.3% during the forecast period (2025-2032).

The online clothing rental industry is set for significant growth, driven primarily by the expansion of online retail, technological advancements, and increasing internet penetration. The surge in online shopping platforms and fashion-related media is further enhancing this market. Consumers, particularly fashion-conscious individuals seeking cost-effective alternatives, prefer rentals over purchases due to the fast-changing nature of trends. Although the COVID-19 pandemic severely impacted demand initially-especially as urban professionals transitioned to remote work-renewed interest is expected as social events resume. The subscription model is emerging as a popular revenue-generating strategy, despite challenges like size discrepancies and limited consumer awareness. With robust growth anticipated in regions like Asia Pacific, the U.S. online clothing rental market is poised for a sustainable CAGR moving forward.

Top-down and bottom-up approaches were used to estimate and validate the size of the Online Clothing Rental market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Online Clothing Rental Market Segments Analysis

Global Online Clothing Rental Market is segmented by Business Model, Product Category, Target Audience, Dress Code, Distribution Channel and region. Based on Business Model, the market is segmented into Peer-to-Peer Rental, Subscription-Based Rental, Unlimited Rental and Occasion-Based Rental. Based on Product Category, the market is segmented into Clothing, Accessories and Shoes. Based on Target Audience, the market is segmented into Women, Men and Children. Based on Dress Code, the market is segmented into Formal, Casual and Traditional. Based on Distribution Channel, the market is segmented into Online Platform and Brick-and-Mortar Stores. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Online Clothing Rental Market

The burgeoning sharing economy has significantly impacted the online clothing rental market, serving as a major catalyst for its growth. As more consumers adopt the idea of sharing resources rather than owning them outright, there is a notable shift towards rental services. This trend is driven by the appeal of sustainability and the desire for cost-effective alternatives to conventional clothing purchases. By opting for rentals, consumers not only enjoy a diverse wardrobe without the financial burden but also contribute to a more eco-friendly fashion industry, making online clothing rentals an increasingly popular choice.

Restraints in the Online Clothing Rental Market

A significant challenge faced by the online clothing rental market is the issue of ensuring accurate sizing and fit for customers. The lack of an opportunity to physically try on garments prior to renting increases the potential for dissatisfaction if the clothing does not fit as expected. To combat this problem, companies must focus on developing precise sizing algorithms, providing comprehensive product descriptions, and establishing flexible return policies. Investing in these areas is crucial for minimizing customer disappointment and enhancing the overall rental experience, ultimately contributing to greater customer satisfaction and loyalty in the competitive landscape of online clothing rentals.

Market Trends of the Online Clothing Rental Market

The Online Clothing Rental market is experiencing a significant shift towards subscription-based models, which are becoming increasingly popular among consumers. This trend provides customers with the convenience of accessing a rotating wardrobe for a fixed monthly fee, enhancing user experience and satisfaction. As eco-consciousness and the desire for sustainable fashion rise, these models cater to consumers seeking variety without the commitment of ownership. The recurring revenue generated through subscriptions fosters long-term customer relationships, encouraging frequent engagement with the service. Consequently, many rental platforms are leveraging this trend to solidify their market positions and drive growth in a competitive landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Patent Analysis

Global Online Clothing Rental Market Size by Business Model & CAGR (2025-2032)

• Market Overview
• Peer-to-Peer Rental
• Subscription-Based Rental
• Unlimited Rental
• Occasion-Based Rental

Global Online Clothing Rental Market Size by Product Category & CAGR (2025-2032)

• Market Overview
• Clothing
• Accessories
• Shoes

Global Online Clothing Rental Market Size by Target Audience & CAGR (2025-2032)

• Market Overview
• Women
• Men
• Children

Global Online Clothing Rental Market Size by Dress Code & CAGR (2025-2032)

• Market Overview
• Formal
• Casual
• Traditional

Global Online Clothing Rental Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online Platform
• Brick-and-Mortar Stores

Global Online Clothing Rental Market Size & CAGR (2025-2032)

• North America (Business Model, Product Category, Target Audience, Dress Code, Distribution Channel)
  • US
  • Canada
• Europe (Business Model, Product Category, Target Audience, Dress Code, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Business Model, Product Category, Target Audience, Dress Code, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Business Model, Product Category, Target Audience, Dress Code, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Business Model, Product Category, Target Audience, Dress Code, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Rent the Runway (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Le Tote (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlamCorner (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Style Lend (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gwynnie Bee (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bag Borrow or Steal (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dress Hire (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Secoo Holding Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Share Wardrobe (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Liberent (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rent It Bae (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MyWardrobeHQ (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HURR Collective (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YCloset (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Drexcode (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chic by Choice (Portugal)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Mr. & Ms. Collection (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Armoire (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tulerie (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations