ギフトカード市場：タイプ別、用途別 - 2024年～2030年の世界予測

ギフトカード市場規模は、2023年に8,271億1,000万米ドルと推定され、2024年には8,794億3,000万米ドルに達し、CAGR 6.41％で2030年には1兆2,785億2,000万米ドルに達すると予測されています。

ギフトカードは、銀行や小売業者によって発行されるストアード・バリュー型のプリペイドカードであり、特定の店舗や関連事業での買い物の際に現金の代わりとして使用されます。発行元の小売店でのみ利用できるクローズド・ループ・カードと、大手クレジットカード会社によって発行されるオープン・ループ・カードの2種類があります。ギフトカードの普及は、その利便性、普遍性、デジタルギフトの台頭、キャッシュレス取引への嗜好の高まりが大きな要因となっています。技術の進歩は、購入と交換のプロセスを合理化し、デジタルまたはe-ギフトカードは、即時配達と使いやすさから人気を集めています。しかし、紛失や盗難の可能性があること、有効期限や使用手数料によって価値が下がること、特にクローズド・ループ・カードでは使用できる場所が制限されることなどが、普及を妨げています。一部の発行会社は、登録されたカードの保護、有効期限の延長、手数料の撤廃などを行い、その有用性を維持するためにユーザーエクスペリエンスの向上を図っています。ギフトカードのパーソナライゼーションやカスタマイズも、消費者がユニークなギフト・オプションを求める中、潜在的な拡大分野です。さらに、エコフレンドリー、生分解性、デジタル専用カードのイントロダクションは、環境意識の高まりに合致します。

タイプ利便性と普遍的な受容性により、eギフトとオープンループギフトカードの利用が増加

eギフトは、デジタルまたは電子ギフトカードとしても知られ、電子メール、SMS、ブランドのアプリやウェブサイトなどの電子的手段でギフトカードを購入し、送信するプロセスを指します。e-ギフトカードは、その利便性、即時配信、カスタマイズのしやすさから、ユーザーに支持されています。e-ギフトカードは、テクノロジーに精通した消費者や、直前のプレゼントを探している消費者に特に人気があります。その他のクローズド・ループのギフトカードは、特定のサービス、体験、または従来とは異なる小売の提供に特化したものです。これには、航空会社、ホテル、スパ、またはニッチ市場のギフトカードが含まれ、発行者の会場やプラットフォーム内でのみ利用できる、ユニークでしばしばパーソナライズされた体験を提供することで価値を生み出します。このようなカードは通常、特定の興味や趣味の範囲内で贈る消費者に好まれ、受け取った人が楽しめる体験や商品を確実に手に入れることができます。音楽とストリーミングのギフトカードは、オンライン音楽とビデオストリーミングサービスで使用するためにデザインされています。これらのカードは、多くの場合、エンターテイメントオプションを贈りたい消費者に好まれ、受取人の音楽、映画、テレビへの興味に応えます。レストラン用のギフトカードは、特定のレストランブランドやチェーン店でのみ使用できるクローズドループカードで、グルメ愛好家への贈り物や、夜の外食に便利なオプションとして人気があります。小売店向けクローズド・ループ・カードは、発行する小売店の店舗やオンラインストアでのみ利用できるギフトカードです。百貨店から専門ブティックまで、特定の小売ブランドの買い物客向けです。ユニバーサルなオープンループのギフトカードは、Visa、Mastercard、American Expressなどのカードの決済ネットワークが利用可能な場所であればどこでも利用することができ、最もフレキシブルなギフトカードのオプションとなっています。このタイプのギフトカードは通常、特定の店舗やサービスに限定されることなく、究極の柔軟性を受取人に提供したい方に好まれています。

用途エンターテイメントと小売のギフトカードを採用し、日常的な使用と特別な日のギフトという2つの目的に対応。

コーヒーショップのギフトカードは、毎日のカフェイン補給や気軽なミーティングのために頻繁にコーヒーショップを訪れる特定の層に対応しています。コーヒーショップのギフトカードを好むのは、利便性と忠誠心です。顧客は現金やカードを持ち歩かない手軽さを評価し、企業はこれらのカードが促進する顧客ロイヤルティから利益を得る。エンターテイメントギフトカードは、映画鑑賞、ゲーム、イベント参加などのレクリエーション活動のニーズを満たします。顧客はこれらのカードを友人や家族へのプレゼントとして好み、プレゼントに思いやりとパーソナライゼーションの要素を加えます。レストランやフードチェーンのギフトカードは、外食の普遍的な魅力を満たします。このようなカードが好まれるのは、体験を贈るという利便性から来ることが多く、特に屋外で食事をする冒険を好む人に好まれます。リテールギフトカードは、衣料品、電化製品、家庭用品などのショッピングを楽しむ顧客のためにデザインされています。トラベルギフトカードは、新しい目的地を探検するのが好きな人や、休暇が必要な人に人気があります。これらのカードは、航空券、宿泊施設、旅行パッケージなどに適用できる柔軟性が好まれています。

地域別インサイト

南北アメリカ、特に米国では、ギフトカード市場は成熟し、高度に統合されており、オープンループカードとクローズドループカードの両方が絶大な人気を誇っています。この地域におけるギフトカードの生産には、一般的に高度なパーソナライゼーション技術と持続可能性への取り組みが含まれ、デジタルギフトカードが急速に普及しています。北米企業は、小売業者、金融機関、ギフトカード専門会社で構成されるエコシステムにより、イノベーションと市場シェアの点で優位を占めています。アジア太平洋地域は、モバイル決済システムの普及とeコマースの台頭に支えられ、モバイルおよびeギフトカード・ソリューションの急速な成長と導入が進んでおり、より断片的な様相を呈しています。APACの生産は多様化しており、デジタル・ソリューションや環境に優しい物理的なカードが大幅に増加しています。ギフトカード・ソリューションに特化した数多くの現地企業が台頭し、拡大するデジタル消費者基盤を活用するため、地域の小売業者やフィンテック企業との提携をますます進めています。欧州、特に西欧では、ギフトカードの利用率が高く、その製造と流通において消費者保護と規制遵守に強い焦点が当てられています。デジタル化は着実に進んでおり、より世界な消費者層に対応するため、セキュリティ機能や多通貨機能を重視しています。EMEAの企業は多様化する傾向にあり、定評ある世界企業から、顧客ロイヤルティと顧客エンゲージメントを高めるためにギフトカード市場の開拓に熱心な地元小売業者まで様々です。

FPNVポジショニング・マトリックス

FPNVポジショニングマトリックスはギフトカード市場の評価において極めて重要です。事業戦略や製品満足度に関連する主要指標を調査し、ベンダーの包括的な評価を提供します。この綿密な分析により、ユーザーは各自の要件に沿った十分な情報に基づいた意思決定を行うことができます。評価に基づき、ベンダーは成功の度合いが異なる4つの象限に分類されます：フォアフロント（F）、パスファインダー（P）、ニッチ（N）、バイタル（V）です。

市場シェア分析

市場シェア分析は、ギフトカード市場におけるベンダーの現状について、洞察に満ちた詳細な調査を提供する包括的なツールです。全体的な収益、顧客基盤、その他の主要指標についてベンダーの貢献度を綿密に比較・分析することで、企業の業績や市場シェア争いの際に直面する課題について理解を深めることができます。さらに、この分析により、調査対象基準年に観察された累積、断片化の優位性、合併の特徴などの要因を含む、この分野の競合特性に関する貴重な考察が得られます。このような詳細レベルの拡大により、ベンダーはより多くの情報に基づいた意思決定を行い、市場で競争優位に立つための効果的な戦略を考案することができます。

本レポートは、以下の側面に関する貴重な洞察を提供しています：

1.市場の浸透度：主要企業が提供する市場に関する包括的な情報を提示しています。

2.市場の開拓度：有利な新興市場を深く掘り下げ、成熟市場セグメントにおける浸透度を分析しています。

3.市場の多様化：新製品の発売、未開拓の地域、最近の開発、投資に関する詳細な情報を提供します。

4.競合の評価と情報：市場シェア、戦略、製品、認証、規制状況、特許状況、主要企業の製造能力などを網羅的に評価します。

5.製品開発およびイノベーション：将来の技術、研究開発活動、画期的な製品開発に関する知的洞察を提供します。

本レポートは、以下のような主要な質問に対応しています：

1.ギフトカード市場の市場規模および予測は？

2.ギフトカード市場の予測期間中に投資を検討すべき製品、セグメント、用途、分野は何か？

3.ギフトカード市場の技術動向と規制枠組みは？

4.ギフトカード市場における主要ベンダーの市場シェアは？

5.ギフトカード市場への参入に適した形態や戦略的手段は？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • eコマース業界と従業員報酬制度による市場浸透の拡大
    • 売上を伸ばす革新的でパーソナライズされたギフトカード
    • 空港ラウンジと免税店の牽引力の拡大
  • 抑制要因
    • セキュリティとプライバシーに関する懸念
  • 機会
    • 新興国におけるプロモーションツールとしての需要拡大と市場浸透
    • より迅速で簡単な決済ソリューションとデジタル化による技術の進歩
  • 課題
    • プラスチックの利用に関する問題と金銭損失の可能性
• 市場セグメンテーション分析
  • タイプ：利便性と普遍的な受容性により、eGiftingとオープンループギフトカードの使用が増加している
  • 用途：日常的な使用と特別な機会の贈り物という2つの目的を果たすエンターテイメントと小売のギフトカードの採用
• ポーターのファイブフォース分析
• バリューチェーンとクリティカルパス分析
• 規制枠組みの分析

第6章 ギフトカード市場：タイプ別

• 電子ギフト
• その他クローズドループ
• 音楽とストリーミングギフトカード
• レストランクローズドループ
• 小売クローズドループ
• ユニバーサルに受け入れられるオープンループ

第7章 ギフトカード市場：用途別

• コーヒーショップ
• エンターテインメント
• レストランまたはフードチェーン
• 小売り
• 旅行

第8章 南北アメリカのギフトカード市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第9章 アジア太平洋のギフトカード市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第10章 欧州・中東・アフリカのギフトカード市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第11章 競合情勢

• 市場シェア分析、2023年
• FPNVポジショニングマトリックス、2023年
• 競合シナリオ分析
  • Restaurant.comのオーナーRDEがギフトカードマーケットマーケットプレースのCardCash.comを買収
  • OnbeとCardCashが提携し、インスタントバーチャルカードを提供
  • インコム・ペイメントとミール・トレインが提携し、食事支援を企画する個人にギフトカードのオプションを提供

第12章 競合ポートフォリオ

• 主要企業プロファイル
• 主要製品ポートフォリオ

LIST OF FIGURES

• FIGURE 1. GIFT CARDS MARKET RESEARCH PROCESS
• FIGURE 2. GIFT CARDS MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL GIFT CARDS MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL GIFT CARDS MARKET SIZE, BY REGION, 2023 VS 2030 (%)
• FIGURE 5. GLOBAL GIFT CARDS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GIFT CARDS MARKET DYNAMICS
• FIGURE 7. GLOBAL GIFT CARDS MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 8. GLOBAL GIFT CARDS MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 9. GLOBAL GIFT CARDS MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
• FIGURE 10. GLOBAL GIFT CARDS MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 11. AMERICAS GIFT CARDS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 12. AMERICAS GIFT CARDS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 13. UNITED STATES GIFT CARDS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 14. UNITED STATES GIFT CARDS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 15. ASIA-PACIFIC GIFT CARDS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 16. ASIA-PACIFIC GIFT CARDS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 17. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 19. GIFT CARDS MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 20. GIFT CARDS MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. GIFT CARDS MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL GIFT CARDS MARKET SIZE, 2018-2023 (USD MILLION)
• TABLE 4. GLOBAL GIFT CARDS MARKET SIZE, 2024-2030 (USD MILLION)
• TABLE 5. GLOBAL GIFT CARDS MARKET SIZE, BY REGION, 2018-2023 (USD MILLION)
• TABLE 6. GLOBAL GIFT CARDS MARKET SIZE, BY REGION, 2024-2030 (USD MILLION)
• TABLE 7. GLOBAL GIFT CARDS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 8. GLOBAL GIFT CARDS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 9. GLOBAL GIFT CARDS MARKET SIZE, BY E-GIFTING, BY REGION, 2018-2023 (USD MILLION)
• TABLE 10. GLOBAL GIFT CARDS MARKET SIZE, BY E-GIFTING, BY REGION, 2024-2030 (USD MILLION)
• TABLE 11. GLOBAL GIFT CARDS MARKET SIZE, BY MISCELLANEOUS CLOSED LOOP, BY REGION, 2018-2023 (USD MILLION)
• TABLE 12. GLOBAL GIFT CARDS MARKET SIZE, BY MISCELLANEOUS CLOSED LOOP, BY REGION, 2024-2030 (USD MILLION)
• TABLE 13. GLOBAL GIFT CARDS MARKET SIZE, BY MUSIC AND STREAMING GIFT CARDS, BY REGION, 2018-2023 (USD MILLION)
• TABLE 14. GLOBAL GIFT CARDS MARKET SIZE, BY MUSIC AND STREAMING GIFT CARDS, BY REGION, 2024-2030 (USD MILLION)
• TABLE 15. GLOBAL GIFT CARDS MARKET SIZE, BY RESTAURANT CLOSED LOOP, BY REGION, 2018-2023 (USD MILLION)
• TABLE 16. GLOBAL GIFT CARDS MARKET SIZE, BY RESTAURANT CLOSED LOOP, BY REGION, 2024-2030 (USD MILLION)
• TABLE 17. GLOBAL GIFT CARDS MARKET SIZE, BY RETAIL CLOSED LOOP, BY REGION, 2018-2023 (USD MILLION)
• TABLE 18. GLOBAL GIFT CARDS MARKET SIZE, BY RETAIL CLOSED LOOP, BY REGION, 2024-2030 (USD MILLION)
• TABLE 19. GLOBAL GIFT CARDS MARKET SIZE, BY UNIVERSAL ACCEPTED OPEN LOOP, BY REGION, 2018-2023 (USD MILLION)
• TABLE 20. GLOBAL GIFT CARDS MARKET SIZE, BY UNIVERSAL ACCEPTED OPEN LOOP, BY REGION, 2024-2030 (USD MILLION)
• TABLE 21. GLOBAL GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 22. GLOBAL GIFT CARDS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 23. GLOBAL GIFT CARDS MARKET SIZE, BY COFFEE SHOP, BY REGION, 2018-2023 (USD MILLION)
• TABLE 24. GLOBAL GIFT CARDS MARKET SIZE, BY COFFEE SHOP, BY REGION, 2024-2030 (USD MILLION)
• TABLE 25. GLOBAL GIFT CARDS MARKET SIZE, BY ENTERTAINMENT, BY REGION, 2018-2023 (USD MILLION)
• TABLE 26. GLOBAL GIFT CARDS MARKET SIZE, BY ENTERTAINMENT, BY REGION, 2024-2030 (USD MILLION)
• TABLE 27. GLOBAL GIFT CARDS MARKET SIZE, BY RESTAURANTS OR FOOD CHAINS, BY REGION, 2018-2023 (USD MILLION)
• TABLE 28. GLOBAL GIFT CARDS MARKET SIZE, BY RESTAURANTS OR FOOD CHAINS, BY REGION, 2024-2030 (USD MILLION)
• TABLE 29. GLOBAL GIFT CARDS MARKET SIZE, BY RETAIL, BY REGION, 2018-2023 (USD MILLION)
• TABLE 30. GLOBAL GIFT CARDS MARKET SIZE, BY RETAIL, BY REGION, 2024-2030 (USD MILLION)
• TABLE 31. GLOBAL GIFT CARDS MARKET SIZE, BY TRAVEL, BY REGION, 2018-2023 (USD MILLION)
• TABLE 32. GLOBAL GIFT CARDS MARKET SIZE, BY TRAVEL, BY REGION, 2024-2030 (USD MILLION)
• TABLE 33. AMERICAS GIFT CARDS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 34. AMERICAS GIFT CARDS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 35. AMERICAS GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 36. AMERICAS GIFT CARDS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 37. AMERICAS GIFT CARDS MARKET SIZE, BY COUNTRY, 2018-2023 (USD MILLION)
• TABLE 38. AMERICAS GIFT CARDS MARKET SIZE, BY COUNTRY, 2024-2030 (USD MILLION)
• TABLE 39. ARGENTINA GIFT CARDS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 40. ARGENTINA GIFT CARDS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 41. ARGENTINA GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 42. ARGENTINA GIFT CARDS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 43. BRAZIL GIFT CARDS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 44. BRAZIL GIFT CARDS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 45. BRAZIL GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 46. BRAZIL GIFT CARDS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 47. CANADA GIFT CARDS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 48. CANADA GIFT CARDS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 49. CANADA GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 50. CANADA GIFT CARDS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 51. MEXICO GIFT CARDS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 52. MEXICO GIFT CARDS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 53. MEXICO GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 54. MEXICO GIFT CARDS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 55. UNITED STATES GIFT CARDS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 56. UNITED STATES GIFT CARDS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 57. UNITED STATES GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 58. UNITED STATES GIFT CARDS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 59. UNITED STATES GIFT CARDS MARKET SIZE, BY STATE, 2018-2023 (USD MILLION)
• TABLE 60. UNITED STATES GIFT CARDS MARKET SIZE, BY STATE, 2024-2030 (USD MILLION)
• TABLE 61. ASIA-PACIFIC GIFT CARDS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 62. ASIA-PACIFIC GIFT CARDS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 63. ASIA-PACIFIC GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 64. ASIA-PACIFIC GIFT CARDS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 65. ASIA-PACIFIC GIFT CARDS MARKET SIZE, BY COUNTRY, 2018-2023 (USD MILLION)
• TABLE 66. ASIA-PACIFIC GIFT CARDS MARKET SIZE, BY COUNTRY, 2024-2030 (USD MILLION)
• TABLE 67. AUSTRALIA GIFT CARDS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 68. AUSTRALIA GIFT CARDS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 69. AUSTRALIA GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 70. AUSTRALIA GIFT CARDS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 71. CHINA GIFT CARDS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 72. CHINA GIFT CARDS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 73. CHINA GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 74. CHINA GIFT CARDS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 75. INDIA GIFT CARDS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 76. INDIA GIFT CARDS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 77. INDIA GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 78. INDIA GIFT CARDS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 79. INDONESIA GIFT CARDS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 80. INDONESIA GIFT CARDS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 81. INDONESIA GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 82. INDONESIA GIFT CARDS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 83. JAPAN GIFT CARDS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 84. JAPAN GIFT CARDS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 85. JAPAN GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 86. JAPAN GIFT CARDS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 87. MALAYSIA GIFT CARDS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 88. MALAYSIA GIFT CARDS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 89. MALAYSIA GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 90. MALAYSIA GIFT CARDS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 91. PHILIPPINES GIFT CARDS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 92. PHILIPPINES GIFT CARDS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 93. PHILIPPINES GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 94. PHILIPPINES GIFT CARDS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 95. SINGAPORE GIFT CARDS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 96. SINGAPORE GIFT CARDS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 97. SINGAPORE GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 98. SINGAPORE GIFT CARDS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 99. SOUTH KOREA GIFT CARDS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 100. SOUTH KOREA GIFT CARDS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 101. SOUTH KOREA GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 102. SOUTH KOREA GIFT CARDS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 103. TAIWAN GIFT CARDS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 104. TAIWAN GIFT CARDS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 105. TAIWAN GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 106. TAIWAN GIFT CARDS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 107. THAILAND GIFT CARDS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 108. THAILAND GIFT CARDS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 109. THAILAND GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 110. THAILAND GIFT CARDS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 111. VIETNAM GIFT CARDS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 112. VIETNAM GIFT CARDS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 113. VIETNAM GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 114. VIETNAM GIFT CARDS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 115. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 116. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 117. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 118. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 119. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY COUNTRY, 2018-2023 (USD MILLION)
• TABLE 120. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY COUNTRY, 2024-2030 (USD MILLION)
• TABLE 121. DENMARK GIFT CARDS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 122. DENMARK GIFT CARDS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 123. DENMARK GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 124. DENMARK GIFT CARDS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 125. EGYPT GIFT CARDS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 126. EGYPT GIFT CARDS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 127. EGYPT GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 128. EGYPT GIFT CARDS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 129. FINLAND GIFT CARDS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 130. FINLAND GIFT CARDS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 131. FINLAND GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 132. FINLAND GIFT CARDS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 133. FRANCE GIFT CARDS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 134. FRANCE GIFT CARDS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 135. FRANCE GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 136. FRANCE GIFT CARDS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 137. GERMANY GIFT CARDS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 138. GERMANY GIFT CARDS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 139. GERMANY GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 140. GERMANY GIFT CARDS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 141. ISRAEL GIFT CARDS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 142. ISRAEL GIFT CARDS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 143. ISRAEL GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 144. ISRAEL GIFT CARDS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 145. ITALY GIFT CARDS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 146. ITALY GIFT CARDS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 147. ITALY GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 148. ITALY GIFT CARDS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 149. NETHERLANDS GIFT CARDS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 150. NETHERLANDS GIFT CARDS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 151. NETHERLANDS GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 152. NETHERLANDS GIFT CARDS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 153. NIGERIA GIFT CARDS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 154. NIGERIA GIFT CARDS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 155. NIGERIA GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 156. NIGERIA GIFT CARDS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 157. NORWAY GIFT CARDS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 158. NORWAY GIFT CARDS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 159. NORWAY GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 160. NORWAY GIFT CARDS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 161. POLAND GIFT CARDS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 162. POLAND GIFT CARDS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 163. POLAND GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 164. POLAND GIFT CARDS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 165. QATAR GIFT CARDS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 166. QATAR GIFT CARDS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 167. QATAR GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 168. QATAR GIFT CARDS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 169. RUSSIA GIFT CARDS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 170. RUSSIA GIFT CARDS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 171. RUSSIA GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 172. RUSSIA GIFT CARDS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 173. SAUDI ARABIA GIFT CARDS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 174. SAUDI ARABIA GIFT CARDS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 175. SAUDI ARABIA GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 176. SAUDI ARABIA GIFT CARDS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 177. SOUTH AFRICA GIFT CARDS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 178. SOUTH AFRICA GIFT CARDS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 179. SOUTH AFRICA GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 180. SOUTH AFRICA GIFT CARDS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 181. SPAIN GIFT CARDS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 182. SPAIN GIFT CARDS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 183. SPAIN GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 184. SPAIN GIFT CARDS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 185. SWEDEN GIFT CARDS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 186. SWEDEN GIFT CARDS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 187. SWEDEN GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 188. SWEDEN GIFT CARDS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 189. SWITZERLAND GIFT CARDS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 190. SWITZERLAND GIFT CARDS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 191. SWITZERLAND GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 192. SWITZERLAND GIFT CARDS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 193. TURKEY GIFT CARDS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 194. TURKEY GIFT CARDS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 195. TURKEY GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 196. TURKEY GIFT CARDS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 197. UNITED ARAB EMIRATES GIFT CARDS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 198. UNITED ARAB EMIRATES GIFT CARDS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 199. UNITED ARAB EMIRATES GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 200. UNITED ARAB EMIRATES GIFT CARDS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 201. UNITED KINGDOM GIFT CARDS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 202. UNITED KINGDOM GIFT CARDS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 203. UNITED KINGDOM GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 204. UNITED KINGDOM GIFT CARDS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 205. GIFT CARDS MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 206. GIFT CARDS MARKET, FPNV POSITIONING MATRIX, 2023

[195 Pages Report] The Gift Cards Market size was estimated at USD 827.11 billion in 2023 and expected to reach USD 879.43 billion in 2024, at a CAGR 6.41% to reach USD 1,278.52 billion by 2030.

Gift cards are stored-value, prepaid money cards issued by banks or retailers to be used as an alternative to cash for purchases of shopping within particular stores or related businesses. They come in two primary forms: closed-loop cards, which can only be utilized at the issuing retailer, and open-loop cards, which are often powered by major credit card processors, making them universally accepted at any business that accepts those credit cards. The proliferation of gift cards is largely driven by their convenience, universality, the rise of digital gifting, and a growing preference for cashless transactions. Technological advancements have streamlined the purchasing and redemption process, with digital or e-gift cards gaining traction due to immediate delivery and ease of use. However, there is a possibility of loss or theft, expiration dates or inactivity fees diminishing their value, and limitations on where they can be used, particularly with closed-loop cards, impede their adoption. Some issuers are offering protection for registered cards, extending expiration dates, or removing fees to improve the user experience to sustain their utility. The personalization and customization of gift cards are also areas of potential expansion as consumers seek unique gifting options. Moreover, the introduction of eco-friendly, biodegradable, or digital-only cards aligns with a growing environmental consciousness.

Type: Increasing use of eGifting and open loop gift cards owing to their convenience and universal acceptability

eGifting, also known as digital or electronic gift cards, refers to the process of purchasing and sending gift cards via electronic means, such as email, SMS, or through a brand's app or website. Users favor e-gift cards for their convenience, immediate delivery, and the ease of customization. They are particularly popular among tech-savvy consumers and those seeking last-minute gifts. Miscellaneous closed loop gift cards are specific to a particular service, experience, or non-traditional retail offering. This could include gift cards for airlines, hotels, spas, or niche markets and they create value by offering a unique and often personalized experience that can be redeemed only within the issuer's venues or platforms. These cards are typically preferred by consumers who are gifting within a specific interest or hobby, ensuring the recipient gets an experience or product they will enjoy. Music and streaming gift cards are designed for use with online music and video streaming services and these cards are often preferred by consumers who wish to gift entertainment options, catering to the recipient's interest in music, movies, or television. Gift cards for restaurants are closed-loop cards that can be used exclusively at specified restaurant brands or chains, and they are popular gifts for food enthusiasts or as a convenient option for a night out. Retail closed loop cards are gift cards redeemable only at the issuing retailer's locations or online stores. They cater to shoppers of specific retail brands, ranging from department stores to specialized boutiques. Universal accepted open loop gift cards can be used wherever the card's payment network, such as Visa, Mastercard, or American Express, is accepted, making them the most flexible gift card option. This type of gift card is typically favored by those who want to provide the recipient with the ultimate purchasing flexibility without being limited to a specific store or service.

Application: Adoption of entertainment and retail gift cards to serve the dual purpose of routine use and special occasion gifting

Coffee shop gift cards cater to a specific audience that frequently visits coffee shops for their daily caffeine fix or casual meetings. The preference for coffee shop gift cards is driven by convenience and loyalty. Customers appreciate the ease of not carrying cash or cards, and businesses benefit from the customer loyalty that these cards encourage. Entertainment gift cards satisfy the need for recreational activities, such as watching movies, gaming, or attending events. Customers prefer these cards as gifts for friends and family, adding an element of thoughtfulness and personalization to their present. Gift cards from restaurants or food chains satisfy the universal appeal of dining out. The preference for these cards often comes from the convenience of gifting an experience, particularly for individuals who appreciate outdoor eating adventures. Retail gift cards are designed for customers who enjoy shopping, for clothing, electronics, or home goods. Travel gift cards are popular among individuals who love to explore new destinations or need a getaway. These cards are preferred for their flexibility, allowing recipients to apply them towards flights, accommodation, or travel packages.

Regional Insights

In the Americas, particularly the United States, the gift card market is mature and highly integrated, with both open-loop cards and closed-loop cards being immensely popular. The production of gift cards in this region typically involves sophisticated personalization technologies and efforts toward sustainability, with digital gift cards gaining rapid traction. North American companies dominate in terms of innovation and market share, with an ecosystem consisting of retailers, financial institutions, and specialized gift card companies. The Asia-Pacific region presents a more fragmented picture, with rapid growth and adoption of mobile and e-gift card solutions underpinned by the prevalence of mobile payment systems and the rise of eCommerce. Production in APAC is diversifying, with a significant increase in digital solutions and environmentally friendly physical cards. Numerous local companies are emerging, specializing in gift card solutions, increasingly engaging in partnerships with regional retailers and fintech firms to leverage the expanding digital consumer base. In Europe, particularly Western Europe, gift card usage is high, with a strong focus on consumer protection and regulatory compliance in their production and distribution. Digitalization is progressing steadily, emphasizing security features and multi-currency functionality to cater to a more global consumer base. Companies in EMEA tend to be diverse, ranging from established global players to local retailers keen on tapping the gift card market to incentivize customer loyalty and engagement.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Gift Cards Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Gift Cards Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Gift Cards Market, highlighting leading vendors and their innovative profiles. These include Airbnb, Inc., Amazon.com, Inc., American Express Company, Apple Inc., Best Buy Co., Inc., Blackhawk Network Holdings Inc., Carrefour Group by Majid Al Futtaim Holding, Costco Wholesale Corporation, eBay Inc., Flipkart Internet Private Limited, Givex Corporation, Google LLC by Alphabet Inc., H & M Hennes & Mauritz AB, Home Depot Product Authority, LLC, InComm Payments by e2Interactive, Inc., Inter IKEA Systems B.V., J Sainsbury PLC, JCB Co., Ltd., JD Sports Fashion PLC, Lowe's Companies, Inc., LVMH Moet Hennessy - Louis Vuitton, Macys.com, LLC, PayPal Holdings, Inc., Starbucks Coffee Company, Target Corporation, The Kroger Company, Virgin Red Limited, Walgreen Co., Walmart Inc., and ZARA by ITX MERKEN, B.V..

Market Segmentation & Coverage

This research report categorizes the Gift Cards Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Type
  • E-Gifting
  • Miscellaneous Closed Loop
  • Music and Streaming Gift Cards
  • Restaurant Closed Loop
  • Retail Closed Loop
  • Universal Accepted Open Loop

• Application
  • Coffee Shop
  • Entertainment
  • Restaurants or Food Chains
  • Retail
  • Travel

• Region
  • Americas
    • Argentina
    • Brazil
    • Canada
    • Mexico
    • United States
      • California
      • Florida
      • Illinois
      • New York
      • Ohio
      • Pennsylvania
      • Texas
  • Asia-Pacific
    • Australia
    • China
    • India
    • Indonesia
    • Japan
    • Malaysia
    • Philippines
    • Singapore
    • South Korea
    • Taiwan
    • Thailand
    • Vietnam

• Europe, Middle East & Africa
  • Denmark
  • Egypt
  • Finland
  • France
  • Germany
  • Israel
  • Italy
  • Netherlands
  • Nigeria
  • Norway
  • Poland
  • Qatar
  • Russia
  • Saudi Arabia
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Turkey
  • United Arab Emirates
  • United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Gift Cards Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Gift Cards Market?

3. What are the technology trends and regulatory frameworks in the Gift Cards Market?

4. What is the market share of the leading vendors in the Gift Cards Market?

5. Which modes and strategic moves are suitable for entering the Gift Cards Market?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing Market Penetration through E-Commerce Industry and Employee Reward System
    • 5.1.1.2. Innovative and Personalized Gift Cards to Increase Sales
    • 5.1.1.3. Growing Traction in Airport Lounges and Duty-Free Retailing
  • 5.1.2. Restraints
    • 5.1.2.1. Concerns Related to Security and Privacy
  • 5.1.3. Opportunities
    • 5.1.3.1. Growing Demand as Promotion Tools and Market Penetration in Emerging Economies
    • 5.1.3.2. Technological Advancements with Quicker and Easy Payment Solutions and Digitization
  • 5.1.4. Challenges
    • 5.1.4.1. Issues Pertinent to Plastic Utilization and Chances of Loss of Money
• 5.2. Market Segmentation Analysis
  • 5.2.1. Type: Increasing use of eGifting and open loop gift cards owing to their convenience and universal acceptability
  • 5.2.2. Application: Adoption of entertainment and retail gift cards to serve the dual purpose of routine use and special occasion gifting
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. Value Chain & Critical Path Analysis
• 5.5. Regulatory Framework Analysis

6. Gift Cards Market, by Type

• 6.1. Introduction
• 6.2. E-Gifting
• 6.3. Miscellaneous Closed Loop
• 6.4. Music and Streaming Gift Cards
• 6.5. Restaurant Closed Loop
• 6.6. Retail Closed Loop
• 6.7. Universal Accepted Open Loop

7. Gift Cards Market, by Application

• 7.1. Introduction
• 7.2. Coffee Shop
• 7.3. Entertainment
• 7.4. Restaurants or Food Chains
• 7.5. Retail
• 7.6. Travel

8. Americas Gift Cards Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Gift Cards Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Gift Cards Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
  • 11.3.1. Restaurant.com Owner RDE Acquires Gift Card Marketplace CardCash.com
  • 11.3.2. Onbe and CardCash Partner to Offer Instant Virtual Cards
  • 11.3.3. InComm Payments and Meal Train Partner to Supply Gift Card Options for Individuals Organizing Meal Support

12. Competitive Portfolio

• 12.1. Key Company Profiles
• 12.2. Key Product Portfolio