ソーシャルコマースの世界市場 2023-2027

当レポートではソーシャルコマースの市場規模は、2022年から2027年の間に4兆1,969億8,000万米ドル、予測期間中のCAGRは31%で成長すると予測しています。

当レポートでは、ソーシャルコマース市場の全体的な分析、市場規模と予測、動向、成長促進要因・課題、約25社のベンダーを網羅したベンダー分析などをお届けします。

現在の市場動向と促進要因、市場環境全体に関する最新の分析を提供しています。市場は、ソーシャルコマースプラットフォームにおけるパーソナライズされたショッピング体験と多様な製品ポートフォリオ、ソーシャルメディア広告の利用拡大、モバイルインターネットユーザーの増加によって牽引されています。

本調査では、今後数年間のソーシャルコマース市場の成長を牽引する主な要因として、ソーシャルメディアにおける技術的進歩を挙げています。また、RTBやクロスデバイス・マーケティング手法の導入が進んでいることも、同市場の大きな需要につながると考えられます。

目次

第1章 エグゼクティブサマリー

• 市場概要

第2章 市場情勢

• 市場エコシステム

第3章 市場規模

• 市場の定義
• 市場セグメント分析
• 市場規模 2022
• 市場の見通し：2022-2027年の予測

第4章 市場規模実績

• 世界ソーシャルコマース市場2017-2021
• デバイスセグメント分析2017-2021
• 事業セグメントセグメント分析2017-2021
• 地域セグメント分析2017-2021
• 国セグメント分析2017-2021

第5章 ファイブフォース分析

• ファイブフォースの要約
• 買い手の交渉力
• 供給企業の交渉力
• 新規参入業者の脅威
• 代替品の脅威
• 競争の脅威
• 市況

第6章 デバイス別の市場セグメンテーション

• マーケット・セグメント
• デバイス別比較
• ラップトップとPC - 市場規模と予測 2022年から2027年
• モバイル - 市場規模と予測 2022-2027
• 錠剤 - 市場規模と予測 2022-2027
• その他 - 市場規模と予測 2022-2027
• デバイス別の市場機会

第7章 事業セグメント別の市場セグメンテーション

• マーケット・セグメント
• 事業セグメント別の市場セグメンテーション別比較
• 企業から消費者へ - 市場規模と予測 2022-2027
• 企業間 - 市場規模と予測 2022-2027
• 消費者から消費者へ - 市場規模と予測 2022-2027
• 事業セグメント別の市場セグメンテーション別の市場機会

第8章 顧客情勢

• 顧客情勢の概要

第9章 地域別情勢

• 地域別セグメンテーション
• 地域別比較
• APAC - 市場規模と予測 2022-2027
• 北米 - 市場規模と予測 2022-2027
• 欧州 - 市場規模と予測 2022-2027
• 南米 - 市場規模と予測 2022-2027
• 中東およびアフリカ - 市場規模と予測 2022-2027
• 中国 - 市場規模と予測 2022-2027
• 米国 - 市場規模と予測 2022-2027
• 英国 - 市場規模と予測 2022-2027
• 日本 - 市場規模と予測 2022-2027
• タイ - 市場規模と予測 2022-2027
• 地域別の市場機会

第10章 促進要因、課題、および動向

• 市場促進要因
• 市場の課題
• 促進要因と課題の影響
• 市場動向

第11章 ベンダー情勢

• 概要
• ベンダー情勢
• 混乱の状況
• 業界のリスク

第12章 ベンダー分析

• 対象ベンダー
• ベンダーの市場ポジショニング
• Advance
• Alibaba Group Holding Ltd.
• Automattic Inc.
• Charlton Media Group
• Etsy Inc.
• iQIYI Inc.
• Meta Platforms Inc.
• One97 Communications Ltd.
• PayPal Holdings Inc.
• Renren Inc.
• Shopify Inc.
• SINA Corp.
• Tencent Holdings Ltd.
• Twitter Inc.
• Verizon Communications Inc.

第13章 付録

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market by Geography
• Exhibits5: Executive Summary - Chart on Market Segmentation by Device
• Exhibits6: Executive Summary - Chart on Market Segmentation by Business Segment
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Vendor Market Positioning
• Exhibits10: Parent market
• Exhibits11: Market Characteristics
• Exhibits12: Offerings of vendors included in the market definition
• Exhibits13: Market segments
• Exhibits14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibits15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibits16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibits17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibits18: Historic Market Size - Data Table on Global social commerce market 2017 - 2021 ($ billion)
• Exhibits19: Historic Market Size - Devices Segment 2017 - 2021 ($ billion)
• Exhibits20: Historic Market Size - Business Segment Segment 2017 - 2021 ($ billion)
• Exhibits21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
• Exhibits22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)
• Exhibits23: Five forces analysis - Comparison between 2022 and 2027
• Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
• Exhibits25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
• Exhibits26: Threat of new entrants - Impact of key factors in 2022 and 2027
• Exhibits27: Threat of substitutes - Impact of key factors in 2022 and 2027
• Exhibits28: Threat of rivalry - Impact of key factors in 2022 and 2027
• Exhibits29: Chart on Market condition - Five forces 2022 and 2027
• Exhibits30: Chart on Device - Market share 2022-2027 (%)
• Exhibits31: Data Table on Device - Market share 2022-2027 (%)
• Exhibits32: Chart on Comparison by Device
• Exhibits33: Data Table on Comparison by Device
• Exhibits34: Chart on Laptops and PCs - Market size and forecast 2022-2027 ($ billion)
• Exhibits35: Data Table on Laptops and PCs - Market size and forecast 2022-2027 ($ billion)
• Exhibits36: Chart on Laptops and PCs - Year-over-year growth 2022-2027 (%)
• Exhibits37: Data Table on Laptops and PCs - Year-over-year growth 2022-2027 (%)
• Exhibits38: Chart on Mobiles - Market size and forecast 2022-2027 ($ billion)
• Exhibits39: Data Table on Mobiles - Market size and forecast 2022-2027 ($ billion)
• Exhibits40: Chart on Mobiles - Year-over-year growth 2022-2027 (%)
• Exhibits41: Data Table on Mobiles - Year-over-year growth 2022-2027 (%)
• Exhibits42: Chart on Tablets - Market size and forecast 2022-2027 ($ billion)
• Exhibits43: Data Table on Tablets - Market size and forecast 2022-2027 ($ billion)
• Exhibits44: Chart on Tablets - Year-over-year growth 2022-2027 (%)
• Exhibits45: Data Table on Tablets - Year-over-year growth 2022-2027 (%)
• Exhibits46: Chart on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibits47: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibits48: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibits49: Data Table on Others - Year-over-year growth 2022-2027 (%)
• Exhibits50: Market opportunity by Device ($ billion)
• Exhibits51: Chart on Market Segmentation by Business Segment - Market share 2022-2027 (%)
• Exhibits52: Data Table on Market Segmentation by Business Segment - Market share 2022-2027 (%)
• Exhibits53: Chart on Comparison by Market Segmentation by Business Segment
• Exhibits54: Data Table on Comparison by Market Segmentation by Business Segment
• Exhibits55: Chart on Business to consumer - Market size and forecast 2022-2027 ($ billion)
• Exhibits56: Data Table on Business to consumer - Market size and forecast 2022-2027 ($ billion)
• Exhibits57: Chart on Business to consumer - Year-over-year growth 2022-2027 (%)
• Exhibits58: Data Table on Business to consumer - Year-over-year growth 2022-2027 (%)
• Exhibits59: Chart on Business to business - Market size and forecast 2022-2027 ($ billion)
• Exhibits60: Data Table on Business to business - Market size and forecast 2022-2027 ($ billion)
• Exhibits61: Chart on Business to business - Year-over-year growth 2022-2027 (%)
• Exhibits62: Data Table on Business to business - Year-over-year growth 2022-2027 (%)
• Exhibits63: Chart on Consumer to consumer - Market size and forecast 2022-2027 ($ billion)
• Exhibits64: Data Table on Consumer to consumer - Market size and forecast 2022-2027 ($ billion)
• Exhibits65: Chart on Consumer to consumer - Year-over-year growth 2022-2027 (%)
• Exhibits66: Data Table on Consumer to consumer - Year-over-year growth 2022-2027 (%)
• Exhibits67: Market opportunity by Market Segmentation by Business Segment ($ billion)
• Exhibits68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits69: Chart on Market share by geography 2022-2027 (%)
• Exhibits70: Data Table on Market share by geography 2022-2027 (%)
• Exhibits71: Chart on Geographic comparison
• Exhibits72: Data Table on Geographic comparison
• Exhibits73: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibits74: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibits75: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibits76: Data Table on APAC - Year-over-year growth 2022-2027 (%)
• Exhibits77: Chart on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibits78: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibits79: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibits80: Data Table on North America - Year-over-year growth 2022-2027 (%)
• Exhibits81: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibits82: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibits83: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibits84: Data Table on Europe - Year-over-year growth 2022-2027 (%)
• Exhibits85: Chart on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibits86: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibits87: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibits88: Data Table on South America - Year-over-year growth 2022-2027 (%)
• Exhibits89: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibits90: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibits91: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibits92: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibits93: Chart on China - Market size and forecast 2022-2027 ($ billion)
• Exhibits94: Data Table on China - Market size and forecast 2022-2027 ($ billion)
• Exhibits95: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibits96: Data Table on China - Year-over-year growth 2022-2027 (%)
• Exhibits97: Chart on US - Market size and forecast 2022-2027 ($ billion)
• Exhibits98: Data Table on US - Market size and forecast 2022-2027 ($ billion)
• Exhibits99: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibits100: Data Table on US - Year-over-year growth 2022-2027 (%)
• Exhibits101: Chart on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibits102: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibits103: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibits104: Data Table on UK - Year-over-year growth 2022-2027 (%)
• Exhibits105: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
• Exhibits106: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
• Exhibits107: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibits108: Data Table on Japan - Year-over-year growth 2022-2027 (%)
• Exhibits109: Chart on Thailand - Market size and forecast 2022-2027 ($ billion)
• Exhibits110: Data Table on Thailand - Market size and forecast 2022-2027 ($ billion)
• Exhibits111: Chart on Thailand - Year-over-year growth 2022-2027 (%)
• Exhibits112: Data Table on Thailand - Year-over-year growth 2022-2027 (%)
• Exhibits113: Market opportunity by geography ($ billion)
• Exhibits114: Impact of drivers and challenges in 2022 and 2027
• Exhibits115: Overview on Criticality of inputs and Factors of differentiation
• Exhibits116: Overview on factors of disruption
• Exhibits117: Impact of key risks on business
• Exhibits118: Vendors covered
• Exhibits119: Matrix on vendor position and classification
• Exhibits120: Advance - Overview
• Exhibits121: Advance - Product / Service
• Exhibits122: Advance - Key news
• Exhibits123: Advance - Key offerings
• Exhibits124: Alibaba Group Holding Ltd. - Overview
• Exhibits125: Alibaba Group Holding Ltd. - Business segments
• Exhibits126: Alibaba Group Holding Ltd. - Key offerings
• Exhibits127: Alibaba Group Holding Ltd. - Segment focus
• Exhibits128: Automattic Inc. - Overview
• Exhibits129: Automattic Inc. - Product / Service
• Exhibits130: Automattic Inc. - Key offerings
• Exhibits131: Charlton Media Group - Overview
• Exhibits132: Charlton Media Group - Product / Service
• Exhibits133: Charlton Media Group - Key offerings
• Exhibits134: Etsy Inc. - Overview
• Exhibits135: Etsy Inc. - Product / Service
• Exhibits136: Etsy Inc. - Key offerings
• Exhibits137: iQIYI Inc. - Overview
• Exhibits138: iQIYI Inc. - Product / Service
• Exhibits139: iQIYI Inc. - Key offerings
• Exhibits140: Meta Platforms Inc. - Overview
• Exhibits141: Meta Platforms Inc. - Business segments
• Exhibits142: Meta Platforms Inc. - Key news
• Exhibits143: Meta Platforms Inc. - Key offerings
• Exhibits144: Meta Platforms Inc. - Segment focus
• Exhibits145: One97 Communications Ltd. - Overview
• Exhibits146: One97 Communications Ltd. - Product / Service
• Exhibits147: One97 Communications Ltd. - Key offerings
• Exhibits148: PayPal Holdings Inc. - Overview
• Exhibits149: PayPal Holdings Inc. - Product / Service
• Exhibits150: PayPal Holdings Inc. - Key offerings
• Exhibits151: Renren Inc. - Overview
• Exhibits152: Renren Inc. - Key offerings
• Exhibits153: Shopify Inc. - Overview
• Exhibits154: Shopify Inc. - Product / Service
• Exhibits155: Shopify Inc. - Key offerings
• Exhibits156: SINA Corp. - Overview
• Exhibits157: SINA Corp. - Business segments
• Exhibits158: SINA Corp. - Key offerings
• Exhibits159: SINA Corp. - Segment focus
• Exhibits160: Tencent Holdings Ltd. - Overview
• Exhibits161: Tencent Holdings Ltd. - Business segments
• Exhibits162: Tencent Holdings Ltd. - Key offerings
• Exhibits163: Tencent Holdings Ltd. - Segment focus
• Exhibits164: Twitter Inc. - Overview
• Exhibits165: Twitter Inc. - Product / Service
• Exhibits166: Twitter Inc. - Key offerings
• Exhibits167: Verizon Communications Inc. - Overview
• Exhibits168: Verizon Communications Inc. - Business segments
• Exhibits169: Verizon Communications Inc. - Key offerings
• Exhibits170: Verizon Communications Inc. - Segment focus
• Exhibits171: Inclusions checklist
• Exhibits172: Exclusions checklist
• Exhibits173: Currency conversion rates for US$
• Exhibits174: Research methodology
• Exhibits175: Validation techniques employed for market sizing
• Exhibits176: Information sources
• Exhibits177: List of abbreviations

Technavio has been monitoring the social commerce market and is forecast to grow by $4196.98 bn during 2022-2027, accelerating at a CAGR of 31% during the forecast period. Our report on the social commerce market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by personalized shopping experience and diverse product portfolios on social commerce platforms, increasing use of social media advertising, and rising number of mobile internet users.

Technavio's social commerce market is segmented as below:

By Geography

• APAC
• North America
• Europe
• South America
• Middle East and Africa

This study identifies the technological advances in social media as one of the prime reasons driving the social commerce market growth during the next few years. Also, increased adoption of RTB and the emergence of cross-device marketing techniques will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the social commerce market covers the following areas:

• Social commerce market sizing
• Social commerce market forecast
• Social commerce market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading social commerce market vendors that include Advance, Alibaba Group Holding Ltd., Automattic Inc., ByteDance Ltd., Charlton Media Group, Etsy Inc., Eventbrite Inc., Fashnear Technologies Pvt. Ltd., iQIYI Inc., Meta Platforms Inc., Microsoft Corp., One97 Communications Ltd., PayPal Holdings Inc., PDD Holdings, Renren Inc., Shopify Inc., SINA Corp., Twitter Inc., Verizon Communications Inc., and Tencent Holdings Ltd. Also, the social commerce market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary - Chart on Market Overview
• Exhibit 02: Executive Summary - Data Table on Market Overview
• Exhibit 03: Executive Summary - Chart on Global Market Characteristics
• Exhibit 04: Executive Summary - Chart on Market by Geography
• Exhibit 05: Executive Summary - Chart on Market Segmentation by Device
• Exhibit 06: Executive Summary - Chart on Market Segmentation by Business Segment
• Exhibit 07: Executive Summary - Chart on Incremental Growth
• Exhibit 08: Executive Summary - Data Table on Incremental Growth
• Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition
• 3.2 Market segment analysis
• Exhibit 13: Market segments
• 3.3 Market size 2022
• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global social commerce market 2017 - 2021
• Exhibit 18: Historic Market Size - Data Table on Global social commerce market 2017 - 2021 ($ billion)
• 4.2 Devices Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size - Devices Segment 2017 - 2021 ($ billion)
• 4.3 Business Segment Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size - Business Segment Segment 2017 - 2021 ($ billion)
• 4.4 Geography Segment Analysis 2017 - 2021
• Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
• 4.5 Country Segment Analysis 2017 - 2021
• Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
• 5.2 Bargaining power of buyers
• Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
• 5.3 Bargaining power of suppliers
• Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
• 5.4 Threat of new entrants
• Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
• 5.5 Threat of substitutes
• Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Device

• 6.1 Market segments
• Exhibit 30: Chart on Device - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Device - Market share 2022-2027 (%)
• 6.2 Comparison by Device
• Exhibit 32: Chart on Comparison by Device
• Exhibit 33: Data Table on Comparison by Device
• 6.3 Laptops and PCs - Market size and forecast 2022-2027
• Exhibit 34: Chart on Laptops and PCs - Market size and forecast 2022-2027 ($ billion)
• Exhibit 35: Data Table on Laptops and PCs - Market size and forecast 2022-2027 ($ billion)
• Exhibit 36: Chart on Laptops and PCs - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Laptops and PCs - Year-over-year growth 2022-2027 (%)
• 6.4 Mobiles - Market size and forecast 2022-2027
• Exhibit 38: Chart on Mobiles - Market size and forecast 2022-2027 ($ billion)
• Exhibit 39: Data Table on Mobiles - Market size and forecast 2022-2027 ($ billion)
• Exhibit 40: Chart on Mobiles - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Mobiles - Year-over-year growth 2022-2027 (%)
• 6.5 Tablets - Market size and forecast 2022-2027
• Exhibit 42: Chart on Tablets - Market size and forecast 2022-2027 ($ billion)
• Exhibit 43: Data Table on Tablets - Market size and forecast 2022-2027 ($ billion)
• Exhibit 44: Chart on Tablets - Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Tablets - Year-over-year growth 2022-2027 (%)
• 6.6 Others - Market size and forecast 2022-2027
• Exhibit 46: Chart on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibit 47: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibit 48: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibit 49: Data Table on Others - Year-over-year growth 2022-2027 (%)
• 6.7 Market opportunity by Device
• Exhibit 50: Market opportunity by Device ($ billion)

7 Market Segmentation by Business Segment

• 7.1 Market segments
• Exhibit 51: Chart on Market Segmentation by Business Segment - Market share 2022-2027 (%)
• Exhibit 52: Data Table on Market Segmentation by Business Segment - Market share 2022-2027 (%)
• 7.2 Comparison by Market Segmentation by Business Segment
• Exhibit 53: Chart on Comparison by Market Segmentation by Business Segment
• Exhibit 54: Data Table on Comparison by Market Segmentation by Business Segment
• 7.3 Business to consumer - Market size and forecast 2022-2027
• Exhibit 55: Chart on Business to consumer - Market size and forecast 2022-2027 ($ billion)
• Exhibit 56: Data Table on Business to consumer - Market size and forecast 2022-2027 ($ billion)
• Exhibit 57: Chart on Business to consumer - Year-over-year growth 2022-2027 (%)
• Exhibit 58: Data Table on Business to consumer - Year-over-year growth 2022-2027 (%)
• 7.4 Business to business - Market size and forecast 2022-2027
• Exhibit 59: Chart on Business to business - Market size and forecast 2022-2027 ($ billion)
• Exhibit 60: Data Table on Business to business - Market size and forecast 2022-2027 ($ billion)
• Exhibit 61: Chart on Business to business - Year-over-year growth 2022-2027 (%)
• Exhibit 62: Data Table on Business to business - Year-over-year growth 2022-2027 (%)
• 7.5 Consumer to consumer - Market size and forecast 2022-2027
• Exhibit 63: Chart on Consumer to consumer - Market size and forecast 2022-2027 ($ billion)
• Exhibit 64: Data Table on Consumer to consumer - Market size and forecast 2022-2027 ($ billion)
• Exhibit 65: Chart on Consumer to consumer - Year-over-year growth 2022-2027 (%)
• Exhibit 66: Data Table on Consumer to consumer - Year-over-year growth 2022-2027 (%)
• 7.6 Market opportunity by Market Segmentation by Business Segment
• Exhibit 67: Market opportunity by Market Segmentation by Business Segment ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview
• Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
• Exhibit 69: Chart on Market share by geography 2022-2027 (%)
• Exhibit 70: Data Table on Market share by geography 2022-2027 (%)
• 9.2 Geographic comparison
• Exhibit 71: Chart on Geographic comparison
• Exhibit 72: Data Table on Geographic comparison
• 9.3 APAC - Market size and forecast 2022-2027
• Exhibit 73: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 74: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 75: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on APAC - Year-over-year growth 2022-2027 (%)
• 9.4 North America - Market size and forecast 2022-2027
• Exhibit 77: Chart on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 78: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 79: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on North America - Year-over-year growth 2022-2027 (%)
• 9.5 Europe - Market size and forecast 2022-2027
• Exhibit 81: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 82: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 83: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on Europe - Year-over-year growth 2022-2027 (%)
• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 85: Chart on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 86: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 87: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on South America - Year-over-year growth 2022-2027 (%)
• 9.7 Middle East and Africa - Market size and forecast 2022-2027
• Exhibit 89: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 90: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 91: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• 9.8 China - Market size and forecast 2022-2027
• Exhibit 93: Chart on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 94: Data Table on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 95: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on China - Year-over-year growth 2022-2027 (%)
• 9.9 US - Market size and forecast 2022-2027
• Exhibit 97: Chart on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 98: Data Table on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 99: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on US - Year-over-year growth 2022-2027 (%)
• 9.10 UK - Market size and forecast 2022-2027
• Exhibit 101: Chart on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 102: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 103: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on UK - Year-over-year growth 2022-2027 (%)
• 9.11 Japan - Market size and forecast 2022-2027
• Exhibit 105: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
• Exhibit 106: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
• Exhibit 107: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 108: Data Table on Japan - Year-over-year growth 2022-2027 (%)
• 9.12 Thailand - Market size and forecast 2022-2027
• Exhibit 109: Chart on Thailand - Market size and forecast 2022-2027 ($ billion)
• Exhibit 110: Data Table on Thailand - Market size and forecast 2022-2027 ($ billion)
• Exhibit 111: Chart on Thailand - Year-over-year growth 2022-2027 (%)
• Exhibit 112: Data Table on Thailand - Year-over-year growth 2022-2027 (%)
• 9.13 Market opportunity by geography
• Exhibit 113: Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• Exhibit 114: Impact of drivers and challenges in 2022 and 2027
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• Exhibit 115: Overview on Criticality of inputs and Factors of differentiation
• 11.3 Landscape disruption
• Exhibit 116: Overview on factors of disruption
• 11.4 Industry risks
• Exhibit 117: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 118: Vendors covered
• 12.2 Market positioning of vendors
• Exhibit 119: Matrix on vendor position and classification
• 12.3 Advance
• Exhibit 120: Advance - Overview
• Exhibit 121: Advance - Product / Service
• Exhibit 122: Advance - Key news
• Exhibit 123: Advance - Key offerings
• 12.4 Alibaba Group Holding Ltd.
• Exhibit 124: Alibaba Group Holding Ltd. - Overview
• Exhibit 125: Alibaba Group Holding Ltd. - Business segments
• Exhibit 126: Alibaba Group Holding Ltd. - Key offerings
• Exhibit 127: Alibaba Group Holding Ltd. - Segment focus
• 12.5 Automattic Inc.
• Exhibit 128: Automattic Inc. - Overview
• Exhibit 129: Automattic Inc. - Product / Service
• Exhibit 130: Automattic Inc. - Key offerings
• 12.6 Charlton Media Group
• Exhibit 131: Charlton Media Group - Overview
• Exhibit 132: Charlton Media Group - Product / Service
• Exhibit 133: Charlton Media Group - Key offerings
• 12.7 Etsy Inc.
• Exhibit 134: Etsy Inc. - Overview
• Exhibit 135: Etsy Inc. - Product / Service
• Exhibit 136: Etsy Inc. - Key offerings
• 12.8 iQIYI Inc.
• Exhibit 137: iQIYI Inc. - Overview
• Exhibit 138: iQIYI Inc. - Product / Service
• Exhibit 139: iQIYI Inc. - Key offerings
• 12.9 Meta Platforms Inc.
• Exhibit 140: Meta Platforms Inc. - Overview
• Exhibit 141: Meta Platforms Inc. - Business segments
• Exhibit 142: Meta Platforms Inc. - Key news
• Exhibit 143: Meta Platforms Inc. - Key offerings
• Exhibit 144: Meta Platforms Inc. - Segment focus
• 12.10 One97 Communications Ltd.
• Exhibit 145: One97 Communications Ltd. - Overview
• Exhibit 146: One97 Communications Ltd. - Product / Service
• Exhibit 147: One97 Communications Ltd. - Key offerings
• 12.11 PayPal Holdings Inc.
• Exhibit 148: PayPal Holdings Inc. - Overview
• Exhibit 149: PayPal Holdings Inc. - Product / Service
• Exhibit 150: PayPal Holdings Inc. - Key offerings
• 12.12 Renren Inc.
• Exhibit 151: Renren Inc. - Overview
• Exhibit 152: Renren Inc. - Key offerings
• 12.13 Shopify Inc.
• Exhibit 153: Shopify Inc. - Overview
• Exhibit 154: Shopify Inc. - Product / Service
• Exhibit 155: Shopify Inc. - Key offerings
• 12.14 SINA Corp.
• Exhibit 156: SINA Corp. - Overview
• Exhibit 157: SINA Corp. - Business segments
• Exhibit 158: SINA Corp. - Key offerings
• Exhibit 159: SINA Corp. - Segment focus
• 12.15 Tencent Holdings Ltd.
• Exhibit 160: Tencent Holdings Ltd. - Overview
• Exhibit 161: Tencent Holdings Ltd. - Business segments
• Exhibit 162: Tencent Holdings Ltd. - Key offerings
• Exhibit 163: Tencent Holdings Ltd. - Segment focus
• 12.16 Twitter Inc.
• Exhibit 164: Twitter Inc. - Overview
• Exhibit 165: Twitter Inc. - Product / Service
• Exhibit 166: Twitter Inc. - Key offerings
• 12.17 Verizon Communications Inc.
• Exhibit 167: Verizon Communications Inc. - Overview
• Exhibit 168: Verizon Communications Inc. - Business segments
• Exhibit 169: Verizon Communications Inc. - Key offerings
• Exhibit 170: Verizon Communications Inc. - Segment focus

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• Exhibit 171: Inclusions checklist
• Exhibit 172: Exclusions checklist
• 13.3 Currency conversion rates for US$
• Exhibit 173: Currency conversion rates for US$
• 13.4 Research methodology
• Exhibit 174: Research methodology
• Exhibit 175: Validation techniques employed for market sizing
• Exhibit 176: Information sources
• 13.5 List of abbreviations
• Exhibit 177: List of abbreviations