Product Code: GVR-4-68039-318-0
Social Commerce Market Summary
The global social commerce market size was estimated at USD 1.16 trillion in 2024 and is projected to reach USD 17.83 trillion by 2033, growing at a CAGR of 36.4% from 2025 to 2033 owing to the increasing global penetration of social media platforms. These platforms have evolved from mere networking tools into powerful sales channels with integrated shopping functionalities.
The growing user base, particularly among Millennials and Gen Z, who prefer interactive and real-time shopping experiences, provides a large and engaged audience for brands. Social media platforms' algorithms personalize content based on user behavior, making product discovery seamless and intuitive, further boosting reach.
Social media companies are rapidly enhancing their platforms with features such as shoppable posts, live-stream shopping, in-app checkout, and AI-driven product recommendations. These innovations eliminate friction from the buyer journey by reducing the number of steps from discovery to purchase. For example, TikTok Shop and Instagram Checkout enable users to complete purchases without leaving the app, increasing conversion rates and reducing cart abandonment. These features also support impulse buying and capitalize on user engagement within the platform.
The global shift toward mobile-first internet usage is fueling social commerce industry growth. Consumers, especially in emerging markets, rely heavily on smartphones for internet access and retail interactions. The integration of seamless digital payment options such as Apple Pay, Google Pay, UPI (India), and local e-wallets enhances transaction security and convenience, encouraging consumers to shop through social platforms. Combined with mobile-optimized interfaces, this trend supports the rapid expansion of social commerce in both mature and developing markets. According to the GSMA Association's State of Mobile Internet Connectivity 2024 report, around 4.6 billion individuals, equivalent to 57% of the global population, can access mobile internet using their devices.
Global Social Commerce Market Report Segmentation
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the social commerce market report based on business model, product type, platform/sales channel, and region:
- Business Model Outlook (Revenue, USD Billion, 2021 - 2033)
- B2C
- B2B
- C2C
- Product Type Outlook (Revenue, USD Billion, 2021 - 2033)
- Personal & Beauty Care
- Apparel
- Accessories
- Home Products
- Health Supplements
- Food & Beverage
- Others
- Platform/Sales Channel Outlook (Revenue, USD Billion, 2021 - 2033)
- Video Commerce (Live stream + Prerecorded)
- Social Network-led Commerce
- Social Reselling
- Group Buying
- Product review platforms
- Social Commerce Regional Outlook (Revenue, USD Billion, 2021 - 2033)
- North America
- Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- Australia
- Latin America
- Middle East & Africa
- UAE
- Saudi Arabia
- South Africa
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Methodology segmentation & scope
- 1.2. Market Definitions
- 1.3. Research Methodology
- 1.3.1. Information Procurement
- 1.3.2. Information or Data Analysis
- 1.3.3. Market Formulation & Data Visualization
- 1.3.4. Data Validation & Publishing
- 1.4. Research Scope and Assumptions
- 1.4.1. List of Data Sources
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Segment Outlook
- 2.3. Competitive Insights
Chapter 3. Social Commerce Variables, Trends & Scope
- 3.1. Market Introduction/Lineage Outlook
- 3.2. Industry Value Chain Analysis
- 3.3. Market Dynamics
- 3.3.1. Market Drivers Analysis
- 3.3.2. Market Restraints Analysis
- 3.3.3. Industry Opportunities
- 3.4. Social Commerce Analysis Tools
- 3.4.1. Porter's Analysis
- 3.4.1.1. Bargaining power of the suppliers
- 3.4.1.2. Bargaining power of the buyers
- 3.4.1.3. Threats of substitution
- 3.4.1.4. Threats from new entrants
- 3.4.2. PESTEL Analysis
- 3.4.2.1. Political landscape
- 3.4.2.2. Economic and Social landscape
- 3.4.2.3. Technological landscape
- 3.4.2.4. Environmental landscape
- 3.4.2.5. Legal landscape
Chapter 4. Social Commerce Market: Business Model Estimates & Trend Analysis
- 4.1. Segment Dashboard
- 4.2. Social Commerce: Business Model Movement Analysis, 2024 & 2033 (USD Billion)
- 4.3. B2C
- 4.3.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
- 4.4. B2B
- 4.4.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
- 4.5. C2C
- 4.5.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
Chapter 5. Social Commerce Market: Product Type Estimates & Trend Analysis
- 5.1. Segment Dashboard
- 5.2. Social Commerce: Product Type Movement Analysis, 2024 & 2033 (USD Billion)
- 5.3. Personal & Beauty Care
- 5.3.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
- 5.4. Apparel
- 5.4.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
- 5.5. Accessories
- 5.5.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
- 5.6. Home Products
- 5.6.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
- 5.7. Health Supplements
- 5.7.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
- 5.8. Food & Beverage
- 5.8.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
- 5.9. Others
- 5.9.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
Chapter 6. Social Commerce Market: Platform/Sales Channel Estimates & Trend Analysis
- 6.1. Segment Dashboard
- 6.2. Social Commerce: Platform/Sales Channel Movement Analysis, 2024 & 2033 (USD Billion)
- 6.3. Cloud Service Providers
- 6.3.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
- 6.4. Video Commerce (Live stream + Prerecorded)
- 6.5. Social Network-led Commerce
- 6.5.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
- 6.6. Social Reselling
- 6.6.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
- 6.7. Group Buying
- 6.7.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
- 6.8. Product review platforms
- 6.8.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
Chapter 7. Social Commerce Market: Regional Estimates & Trend Analysis
- 7.1. Social Commerce Share, By Region, 2024 & 2033 (USD Billion)
- 7.2. North America
- 7.2.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
- 7.2.2. Market estimates and forecast by business model, 2021 - 2033 (Revenue, USD Billion)
- 7.2.3. Market estimates and forecast by product type, 2021 - 2033 (Revenue, USD Billion)
- 7.2.4. Market estimates and forecast by platform/sales channel, 2021 - 2033 (Revenue, USD Billion)
- 7.2.5. U.S.
- 7.2.5.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
- 7.2.5.2. Market estimates and forecast by business model, 2021 - 2033 (Revenue, USD Billion)
- 7.2.5.3. Market estimates and forecast by product type, 2021 - 2033 (Revenue, USD Billion)
- 7.2.5.4. Market estimates and forecast by platform/sales channel, 2021 - 2033 (Revenue, USD Billion)
- 7.2.6. Canada
- 7.2.6.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
- 7.2.6.2. Market estimates and forecast by business model, 2021 - 2033 (Revenue, USD Billion)
- 7.2.6.3. Market estimates and forecast by product type, 2021 - 2033 (Revenue, USD Billion)
- 7.2.6.4. Market estimates and forecast by platform/sales channel, 2021 - 2033 (Revenue, USD Billion)
- 7.2.7. Mexico
- 7.2.7.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
- 7.2.7.2. Market estimates and forecast by business model, 2021 - 2033 (Revenue, USD Billion)
- 7.2.7.3. Market estimates and forecast by product type, 2021 - 2033 (Revenue, USD Billion)
- 7.2.7.4. Market estimates and forecast by platform/sales channel, 2021 - 2033 (Revenue, USD Billion)
- 7.3. Europe
- 7.3.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
- 7.3.2. Market estimates and forecast by business model, 2021 - 2033 (Revenue, USD Billion)
- 7.3.3. Market estimates and forecast by product type, 2021 - 2033 (Revenue, USD Billion)
- 7.3.4. Market estimates and forecast by platform/sales channel, 2021 - 2033 (Revenue, USD Billion)
- 7.3.5. UK
- 7.3.5.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
- 7.3.5.2. Market estimates and forecast by business model, 2021 - 2033 (Revenue, USD Billion)
- 7.3.5.3. Market estimates and forecast by product type, 2021 - 2033 (Revenue, USD Billion)
- 7.3.5.4. Market estimates and forecast by platform/sales channel, 2021 - 2033 (Revenue, USD Billion)
- 7.3.6. Germany
- 7.3.6.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
- 7.3.6.2. Market estimates and forecast by business model, 2021 - 2033 (Revenue, USD Billion)
- 7.3.6.3. Market estimates and forecast by product type, 2021 - 2033 (Revenue, USD Billion)
- 7.3.6.4. Market estimates and forecast by platform/sales channel, 2021 - 2033 (Revenue, USD Billion)
- 7.3.7. France
- 7.3.7.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
- 7.3.7.2. Market estimates and forecast by business model, 2021 - 2033 (Revenue, USD Billion)
- 7.3.7.3. Market estimates and forecast by product type, 2021 - 2033 (Revenue, USD Billion)
- 7.3.7.4. Market estimates and forecast by platform/sales channel, 2021 - 2033 (Revenue, USD Billion)
- 7.4. Asia Pacific
- 7.4.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
- 7.4.2. Market estimates and forecast by business model, 2021 - 2033 (Revenue, USD Billion)
- 7.4.3. Market estimates and forecast by product type, 2021 - 2033 (Revenue, USD Billion)
- 7.4.4. Market estimates and forecast by platform/sales channel, 2021 - 2033 (Revenue, USD Billion)
- 7.4.5. China
- 7.4.5.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
- 7.4.5.2. Market estimates and forecast by business model, 2021 - 2033 (Revenue, USD Billion)
- 7.4.5.3. Market estimates and forecast by product type, 2021 - 2033 (Revenue, USD Billion)
- 7.4.5.4. Market estimates and forecast by platform/sales channel, 2021 - 2033 (Revenue, USD Billion)
- 7.4.6. India
- 7.4.6.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
- 7.4.6.2. Market estimates and forecast by business model, 2021 - 2033 (Revenue, USD Billion)
- 7.4.6.3. Market estimates and forecast by product type, 2021 - 2033 (Revenue, USD Billion)
- 7.4.6.4. Market estimates and forecast by platform/sales channel, 2021 - 2033 (Revenue, USD Billion)
- 7.4.7. Japan
- 7.4.7.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
- 7.4.7.2. Market estimates and forecast by business model, 2021 - 2033 (Revenue, USD Billion)
- 7.4.7.3. Market estimates and forecast by product type, 2021 - 2033 (Revenue, USD Billion)
- 7.4.7.4. Market estimates and forecast by platform/sales channel, 2021 - 2033 (Revenue, USD Billion)
- 7.4.8. Australia
- 7.4.8.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
- 7.4.8.2. Market estimates and forecast by business model, 2021 - 2033 (Revenue, USD Billion)
- 7.4.8.3. Market estimates and forecast by product type, 2021 - 2033 (Revenue, USD Billion)
- 7.4.8.4. Market estimates and forecast by platform/sales channel, 2021 - 2033 (Revenue, USD Billion)
- 7.4.9. South Korea
- 7.4.9.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
- 7.4.9.2. Market estimates and forecast by business model, 2021 - 2033 (Revenue, USD Billion)
- 7.4.9.3. Market estimates and forecast by product type, 2021 - 2033 (Revenue, USD Billion)
- 7.4.9.4. Market estimates and forecast by platform/sales channel, 2021 - 2033 (Revenue, USD Billion)
- 7.5. Latin America
- 7.5.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
- 7.5.2. Market estimates and forecast by business model, 2021 - 2033 (Revenue, USD Billion)
- 7.5.3. Market estimates and forecast by product type, 2021 - 2033 (Revenue, USD Billion)
- 7.5.4. Market estimates and forecast by platform/sales channel, 2021 - 2033 (Revenue, USD Billion)
- 7.5.5. Brazil
- 7.5.5.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
- 7.5.5.2. Market estimates and forecast by business model, 2021 - 2033 (Revenue, USD Billion)
- 7.5.5.3. Market estimates and forecast by product type, 2021 - 2033 (Revenue, USD Billion)
- 7.5.5.4. Market estimates and forecast by platform/sales channel, 2021 - 2033 (Revenue, USD Billion)
- 7.6. Middle East & Africa
- 7.6.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
- 7.6.2. Market estimates and forecast by business model, 2021 - 2033 (Revenue, USD Billion)
- 7.6.3. Market estimates and forecast by product type, 2021 - 2033 (Revenue, USD Billion)
- 7.6.4. Market estimates and forecast by platform/sales channel, 2021 - 2033 (Revenue, USD Billion)
- 7.6.5. Saudi Arabia
- 7.6.5.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
- 7.6.5.2. Market estimates and forecast by business model, 2021 - 2033 (Revenue, USD Billion)
- 7.6.5.3. Market estimates and forecast by product type, 2021 - 2033 (Revenue, USD Billion)
- 7.6.5.4. Market estimates and forecast by platform/sales channel, 2021 - 2033 (Revenue, USD Billion)
- 7.6.6. UAE
- 7.6.6.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
- 7.6.6.2. Market estimates and forecast by business model, 2021 - 2033 (Revenue, USD Billion)
- 7.6.6.3. Market estimates and forecast by product type, 2021 - 2033 (Revenue, USD Billion)
- 7.6.6.4. Market estimates and forecast by platform/sales channel, 2021 - 2033 (Revenue, USD Billion)
- 7.6.7. South Africa
- 7.6.7.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
- 7.6.7.2. Market estimates and forecast by business model, 2021 - 2033 (Revenue, USD Billion)
- 7.6.7.3. Market estimates and forecast by product type, 2021 - 2033 (Revenue, USD Billion)
- 7.6.7.4. Market estimates and forecast by platform/sales channel, 2021 - 2033 (Revenue, USD Billion)
Chapter 8. Competitive Landscape
- 8.1. Recent Developments & Impact Analysis by Key Market Participants
- 8.2. Company Categorization
- 8.3. Company Market Share Analysis
- 8.4. Company Heat Map Analysis
- 8.5. Strategy Mapping
- 8.5.1. Expansion
- 8.5.2. Mergers & Acquisition
- 8.5.3. Partnerships & Collaborations
- 8.5.4. New Product Launches
- 8.5.5. Research And Development
- 8.6. Company Profiles
- 8.6.1. Etsy, Inc.
- 8.6.1.1. Participant's Overview
- 8.6.1.2. Financial Performance
- 8.6.1.3. Product Benchmarking
- 8.6.1.4. Recent Developments
- 8.6.2. Fashnear Technologies Private Limited (Meesho)
- 8.6.2.1. Participant's Overview
- 8.6.2.2. Financial Performance
- 8.6.2.3. Product Benchmarking
- 8.6.2.4. Recent Developments
- 8.6.3. Meta Platforms, Inc. (Facebook)
- 8.6.3.1. Participant's Overview
- 8.6.3.2. Financial Performance
- 8.6.3.3. Product Benchmarking
- 8.6.3.4. Recent Developments
- 8.6.4. Pinduoduo Inc.
- 8.6.4.1. Participant's Overview
- 8.6.4.2. Financial Performance
- 8.6.4.3. Product Benchmarking
- 8.6.4.4. Recent Developments
- 8.6.5. Pinterest, Inc.
- 8.6.5.1. Participant's Overview
- 8.6.5.2. Financial Performance
- 8.6.5.3. Product Benchmarking
- 8.6.5.4. Recent Developments
- 8.6.6. Poshmark
- 8.6.6.1. Participant's Overview
- 8.6.6.2. Financial Performance
- 8.6.6.3. Product Benchmarking
- 8.6.6.4. Recent Developments
- 8.6.7. Roposo
- 8.6.7.1. Participant's Overview
- 8.6.7.2. Financial Performance
- 8.6.7.3. Product Benchmarking
- 8.6.7.4. Recent Developments
- 8.6.8. Snap, Inc.
- 8.6.8.1. Participant's Overview
- 8.6.8.2. Financial Performance
- 8.6.8.3. Product Benchmarking
- 8.6.8.4. Recent Developments
- 8.6.9. Taobao
- 8.6.9.1. Participant's Overview
- 8.6.9.2. Financial Performance
- 8.6.9.3. Product Benchmarking
- 8.6.9.4. Recent Developments
- 8.6.10. TikTok (Douyin)
- 8.6.10.1. Participant's Overview
- 8.6.10.2. Financial Performance
- 8.6.10.3. Product Benchmarking
- 8.6.10.4. Recent Developments
- 8.6.11. Trell Shop
- 8.6.11.1. Participant's Overview
- 8.6.11.2. Financial Performance
- 8.6.11.3. Product Benchmarking
- 8.6.11.4. Recent Developments
- 8.6.12. Twitter, Inc.
- 8.6.12.1. Participant's Overview
- 8.6.12.2. Financial Performance
- 8.6.12.3. Product Benchmarking
- 8.6.12.4. Recent Developments
- 8.6.13. WeChat (Weixin)
- 8.6.13.1. Participant's Overview
- 8.6.13.2. Financial Performance
- 8.6.13.3. Product Benchmarking
- 8.6.13.4. Recent Developments
- 8.6.14. Xiaohongshu
- 8.6.14.1. Participant's Overview
- 8.6.14.2. Financial Performance
- 8.6.14.3. Product Benchmarking
- 8.6.14.4. Recent Developments
- 8.6.15. Yunji Sharing Technology Co., Ltd.
- 8.6.15.1. Participant's Overview
- 8.6.15.2. Financial Performance
- 8.6.15.3. Product Benchmarking
- 8.6.15.4. Recent Developments