ソーシャルコマースの市場規模、シェア、成長分析、ビジネスモデル別、製品タイプ別、プラットフォーム/販売チャネル別、地域別 - 産業予測 2025～2032年

ソーシャルコマースの世界市場規模は、2023年に5,932億米ドルと評価され、2024年の7,822億5,000万米ドルから2032年には9兆4,332億5,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは31.87％で成長する見通しです。

eコマースは、ソーシャルコマースを再定義し、消費者のアクセシビリティを拡大することで、小売セクターにおいてますます重要性を増しています。2000年代初頭以来、オンラインショッピングの急増は、インターネットへのアクセスの普及とスマートフォンの普及によって後押しされ、利便性への需要に応えてきました。ソーシャルコマースは重要な市場として台頭し、顧客は膨大な品揃えを探索し、割引、キャッシュバック、迅速な配送オプションなどの利便性を享受できるようになりました。AR（拡張現実）やAI（人工知能）などの技術革新がショッピング体験を向上させ、米国のソーシャルコマース売上高を366億2,000万米ドル（約3.5兆円）に成長させ、35％以上の伸びを予測しています。フェイスブック、ツイッター、ピンタレストのようなプラットフォームは、消費者と地元の小売業者をつなぐことで、市場拡大と顧客エンゲージメントを促進し、小売業のダイナミクスを再構築しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 規制情勢
• 技術の進歩

ソーシャルコマースの市場規模：ビジネスモデル別& CAGR（2025-2032）

• 市場概要
• 企業間取引（B2B）
• ビジネス・ツー・コンシューマー（B2C）
• 消費者対消費者（C2C）

ソーシャルコマースの市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• パーソナルケア＆ビューティーケア
• アパレル
• アクセサリー
• ホーム製品
• 健康サプリメント
• 飲食品
• その他

ソーシャルコマースの市場規模：プラットフォーム/販売チャネル別& CAGR（2025-2032）

• 市場概要
• ビデオコマース（ライブストリーム+ 録画済み）
• ソーシャルネットワーク主導の商取引
• ソーシャルリセリング
• グループ購入
• 製品レビュープラットフォーム

ソーシャルコマースの市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Facebook（United States）
• Instagram（United States）
• TikTok（China）
• Pinterest（United States）
• Twitter（United States）
• YouTube（United States）
• Amazon（United States）
• Poshmark Inc.（United States）
• Etsy Inc.（United States）
• PayPal Holdings, Inc.（United States）
• iQIYI（China）
• Sina Corporation（China）
• Microsoft Corporation（United States）
• Verint Systems Inc.（United States）
• Fashnear Technologies Private Limited（Meesho）（India）
• Roposo（India）
• Snap Inc.（United States）
• Alibaba Group（China）
• Rakuten（Japan）
• Shopify Inc.（Canada）

結論と提言

Global Social Commerce Market size was valued at USD 593.2 billion in 2023 and is poised to grow from USD 782.25 billion in 2024 to USD 9433.25 billion by 2032, growing at a CAGR of 31.87% during the forecast period (2025-2032).

E-commerce is increasingly pivotal in the retail sector, redefining social commerce and expanding consumer accessibility. Since the early 2000s, the surge in online shopping has been fueled by widespread internet access and the ubiquity of smartphones, catering to the demand for convenience. Social commerce has emerged as a significant market, allowing customers to explore vast product selections and enjoy conveniences such as discounts, cashback, and rapid delivery options. Innovations in technology, including augmented reality and AI, are enhancing the shopping experience, driving projected growth in U.S. social commerce sales to USD 36.62 billion, marking over 35% increase. By connecting consumers with local retailers, platforms like Facebook, Twitter, and Pinterest facilitate market expansion and customer engagement, reshaping retail dynamics.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Social Commerce market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Social Commerce Market Segments Analysis

Global Social Commerce Market is segmented by Business Model, Product Type, Platform/Sales Channel and region. Based on Business Model, the market is segmented into Business to Business (B2B), Business to Consumer (B2C) and Consumer to Consumer (C2C). Based on Product Type, the market is segmented into Personal & Beauty Care, Apparels, Accessories, Home Products, Health Supplements, Food & Beverage and Others. Based on Platform/Sales Channel, the market is segmented into Video Commerce (Live stream + Prerecorded), Social Network-led Commerce, Social Reselling, Group Buying and Product Review Platforms. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Social Commerce Market

The Global Social Commerce market is propelled by various factors, one of which is the increasing reliance of businesses on social media to engage with both existing and potential customers. Studies indicate that individuals now spend over two hours daily on these platforms, highlighting their pervasive influence. Unlike traditional e-commerce, social commerce offers a more interactive shopping experience, encouraging user participation and enhancing sales conversions. This interactive nature, coupled with the growing number of users on social media networks over the past decade, contributes significantly to the surge in online purchasing activity, making these platforms essential marketing tools for enterprises.

Restraints in the Global Social Commerce Market

The Global Social Commerce market faces significant challenges due to concerns over data security and privacy. As hackers increasingly target social media platforms that manage vast amounts of sensitive information, including personal and financial data, the risk of data breaches escalates. Such incidents not only jeopardize corporate reputations but also inflict emotional and financial harm on individuals. Additionally, the potential for data misuse adds to the anxiety surrounding these platforms. Consequently, businesses operating within the social commerce sphere must prioritize robust data protection strategies and implement comprehensive backup systems to safeguard critical information. Furthermore, many governments have introduced data security and privacy regulations to address these pressing issues.

Market Trends of the Global Social Commerce Market

The Global Social Commerce market is witnessing a significant trend towards the integration of AI and big data technologies to enhance service offerings and customer engagement. Businesses are leveraging extensive datasets derived from both offline and online sources to analyze historical trends and derive actionable insights into consumer behavior. This data-driven approach facilitates improved customer satisfaction by personalizing shopping experiences and streamlining operations. As companies harness the power of big data, they unlock opportunities to boost sales, attract new clientele, and optimize efficiency, positioning themselves competitively in a rapidly evolving marketplace where social interactions increasingly influence purchasing decisions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Technology Advancement

Global Social Commerce Market Size by Business Model & CAGR (2025-2032)

• Market Overview
• Business to Business (B2B)
• Business to Consumer (B2C)
• Consumer to Consumer (C2C)

Global Social Commerce Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Personal & Beauty Care
• Apparels
• Accessories
• Home Products
• Health Supplements
• Food & Beverage
• Others

Global Social Commerce Market Size by Platform/Sales Channel & CAGR (2025-2032)

• Market Overview
• Video Commerce (Live stream + Prerecorded)
• Social Network-led Commerce
• Social Reselling
• Group Buying
• Product Review Platforms

Global Social Commerce Market Size & CAGR (2025-2032)

• North America (Business Model, Product Type, Platform/Sales Channel)
  • US
  • Canada
• Europe (Business Model, Product Type, Platform/Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Business Model, Product Type, Platform/Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Business Model, Product Type, Platform/Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Business Model, Product Type, Platform/Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Facebook (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Instagram (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TikTok (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pinterest (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Twitter (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YouTube (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Poshmark Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Etsy Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PayPal Holdings, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iQIYI (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sina Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Verint Systems Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fashnear Technologies Private Limited (Meesho) (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Roposo (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Snap Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alibaba Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rakuten (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shopify Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations