ソーシャルコマース市場：製品、ビジネスモデル、プラットフォーム別-2025-2030年の世界予測

ソーシャルコマース市場は、2023年に279億5,000万米ドルと評価され、2024年には326億3,000万米ドルに達すると予測され、CAGR 18.92％で成長し、2030年には940億6,000万米ドルに達すると予測されています。

ソーシャルコマースは、ソーシャルメディア・プラットフォームとeコマースを組み合わせた新興セクターであり、ユーザーはソーシャルメディア・チャンネルを通じて直接商品を購入することができます。この市場は、ソーシャル・インタラクション、商品発見、取引プロセスを統合することで、顧客エンゲージメントを強化し、ショッピング体験を合理化できることから急成長しています。ソーシャルコマースの必要性は、ソーシャルメディア利用の増加とともに、シームレスで便利なショッピング体験への嗜好が高まっていることが背景にあります。企業は、このプラットフォームを活用して膨大な数のオーディエンスにリーチしています。これは、パーソナライズされたマーケティング戦術で特定の層をターゲットにするまたとない機会を提供するからです。最終用途はファッション、家電、美容など様々な業界に及び、ビジュアル・マーケティングやインフルエンサーとの提携が大きな効果を発揮しています。

ソーシャルコマースの主な成長要因としては、モバイル機器の普及、決済技術の進歩、消費者の意思決定におけるソーシャルメディアの影響力の高まりなどが挙げられます。インターネットやスマートフォンの普及が進む新興市場や、顧客体験をカスタマイズするためのデータ分析の活用には、潜在的なビジネスチャンスがあります。こうした機会を捉えるために、企業は、バーチャル試着のための拡張現実や、即座の顧客サービスのためのチャットボットなど、シームレスなソーシャル・ショッピング体験を促進するテクノロジーに投資すべきです。しかし、プライバシーの問題、データ・セキュリティの問題、様々なソーシャル・プラットフォームと決済ゲートウェイを統合する課題などの制約が大きなハードルとなっています。

これらの課題を克服するために、企業はデータ保護の強化、ショッピングプロセスのゲーミフィケーション、消費者行動をよりよく理解するための強固な分析ツールの開発などの分野でイノベーションを起こすことができます。市場の性質はダイナミックで、テクノロジーのアップグレードや消費者中心のイノベーションが絶えず求められています。魅力的なコンテンツの作成、強力なインフルエンサーとの協力関係の構築、急速に変化する消費者の嗜好への対応に注力することで、ビジネスの成長を大きく促進することができます。これらの戦略分野を優先することで、企業は市場での存在感を高めるだけでなく、進化する市場情勢において競合優位に立つことができます。

市場力学：急速に進化するソーシャルコマース市場における重要な市場洞察の解明

ソーシャルコマース市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • ソーシャルメディア・プラットフォームにおけるショッピング機能のシームレスな統合の増加
  • 商品発掘と販売のためのインフルエンサーマーケティングの拡大
• 市場抑制要因
  • 著名なデータ流出事件と個人データ利用に対する懸念
• 市場機会
  • 商品をバーチャルで試せる拡張現実（AR）などのイノベーション
  • パーソナライズされたショッピング体験や商品推奨のためのAIの活用
• 市場の課題
  • データ・プライバシーの確保、偽レビューや偽造品への対応

ポーターのファイブフォース：ソーシャルコマース市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：ソーシャルコマース市場における外部からの影響の把握

外部マクロ環境要因は、ソーシャルコマース市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析ソーシャルコマース市場における競合情勢の把握

ソーシャルコマース市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスソーシャルコマース市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、ソーシャルコマース市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨ソーシャルコマース市場における成功への道筋を描く

ソーシャルコマース市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • ソーシャルメディアプラットフォームにおけるショッピング機能のシームレスな統合の拡大
    • 製品の発見と販売のためのインフルエンサーマーケティングの拡大
  • 抑制要因
    • 注目を集めるデータ侵害と個人データの利用に関する懸念
  • 機会
    • 製品を仮想的に試すための拡張現実（AR）などのイノベーション
    • AIを活用してパーソナライズされたショッピング体験と商品推奨を実現
  • 課題
    • データのプライバシーを確保し、偽のレビューや偽造品に対処する
• 市場セグメンテーション分析
  • ビジネスモデル：eコマースプラットフォームとソーシャルメディアネットワークをシームレスに統合するB2Cビジネスモデルを優先
  • 製品：ソーシャルコマースパーソナルケア製品および美容ケア製品の優先オプションとして台頭
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 ソーシャルコマース市場：製品別

• アパレル
• 飲食品
• 健康サプリメント
• ホーム製品
• パーソナルケア＆ビューティーケア

第7章 ソーシャルコマース市場：ビジネスモデル別

• ビジネスツービジネス
• ビジネスから消費者へ
• 消費者から消費者へ

第8章 ソーシャルコマース市場：プラットフォーム別

• オンラインフォーラムとコミュニティ
• ピアツーピア販売プラットフォーム
• ソーシャルネットワーキングプラットフォーム

第9章 南北アメリカのソーシャルコマース市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域のソーシャルコマース市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのソーシャルコマース市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
  • Klarnaがクリエイターショップを開設、ソーシャルコマースの視野を拡大
  • AJIOがeコマースプラットフォーム「AJIogram」を立ち上げ
  • TikTokが米国でオンラインショッピングを開始
• 戦略分析と提言

企業一覧

• Alibaba Group Holding Limited
• Creator Co. by Shop and Shout Ltd.
• Etsy, Inc.
• JD.com, Inc.
• Meta Platforms, Inc.
• Pinduoduo by PDD Holdings
• Pinterest, Inc.
• Poshmark Inc.
• Roposo by Glance Group
• Snap Inc.
• Taggbox by Social Scape Tech LLP
• TikTok Inc.
• Twitter, Inc.
• Verint Systems, Inc.
• WeChat
• Yunji Sharing Technology Co., Ltd.

LIST OF FIGURES

• FIGURE 1. SOCIAL COMMERCE MARKET RESEARCH PROCESS
• FIGURE 2. SOCIAL COMMERCE MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL SOCIAL COMMERCE MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS SOCIAL COMMERCE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS SOCIAL COMMERCE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES SOCIAL COMMERCE MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES SOCIAL COMMERCE MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC SOCIAL COMMERCE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC SOCIAL COMMERCE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA SOCIAL COMMERCE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA SOCIAL COMMERCE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. SOCIAL COMMERCE MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. SOCIAL COMMERCE MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. SOCIAL COMMERCE MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL SOCIAL COMMERCE MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. SOCIAL COMMERCE MARKET DYNAMICS
• TABLE 7. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY APPARELS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY FOOD & BEVERAGE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY HEALTH SUPPLEMENTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY HOME PRODUCTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY PERSONAL & BEAUTY CARE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY BUSINESS TO BUSINESS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY BUSINESS TO CONSUMER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY CONSUMER TO CONSUMER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY ONLINE FORUMS AND COMMUNITIES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY PEER-TO-PEER SALES PLATFORMS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY SOCIAL NETWORKING PLATFORMS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. AMERICAS SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 22. AMERICAS SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
• TABLE 23. AMERICAS SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 24. AMERICAS SOCIAL COMMERCE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 25. ARGENTINA SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 26. ARGENTINA SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
• TABLE 27. ARGENTINA SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 28. BRAZIL SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 29. BRAZIL SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
• TABLE 30. BRAZIL SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 31. CANADA SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 32. CANADA SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
• TABLE 33. CANADA SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 34. MEXICO SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 35. MEXICO SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
• TABLE 36. MEXICO SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 37. UNITED STATES SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 38. UNITED STATES SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
• TABLE 39. UNITED STATES SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 40. UNITED STATES SOCIAL COMMERCE MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 41. ASIA-PACIFIC SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 42. ASIA-PACIFIC SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
• TABLE 43. ASIA-PACIFIC SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 44. ASIA-PACIFIC SOCIAL COMMERCE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 45. AUSTRALIA SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 46. AUSTRALIA SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
• TABLE 47. AUSTRALIA SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 48. CHINA SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 49. CHINA SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
• TABLE 50. CHINA SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 51. INDIA SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 52. INDIA SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
• TABLE 53. INDIA SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 54. INDONESIA SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 55. INDONESIA SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
• TABLE 56. INDONESIA SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 57. JAPAN SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 58. JAPAN SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
• TABLE 59. JAPAN SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 60. MALAYSIA SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 61. MALAYSIA SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
• TABLE 62. MALAYSIA SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 63. PHILIPPINES SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 64. PHILIPPINES SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
• TABLE 65. PHILIPPINES SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 66. SINGAPORE SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 67. SINGAPORE SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
• TABLE 68. SINGAPORE SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 69. SOUTH KOREA SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 70. SOUTH KOREA SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
• TABLE 71. SOUTH KOREA SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 72. TAIWAN SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 73. TAIWAN SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
• TABLE 74. TAIWAN SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 75. THAILAND SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 76. THAILAND SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
• TABLE 77. THAILAND SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 78. VIETNAM SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 79. VIETNAM SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
• TABLE 80. VIETNAM SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 81. EUROPE, MIDDLE EAST & AFRICA SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 82. EUROPE, MIDDLE EAST & AFRICA SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
• TABLE 83. EUROPE, MIDDLE EAST & AFRICA SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 84. EUROPE, MIDDLE EAST & AFRICA SOCIAL COMMERCE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 85. DENMARK SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 86. DENMARK SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
• TABLE 87. DENMARK SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 88. EGYPT SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 89. EGYPT SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
• TABLE 90. EGYPT SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 91. FINLAND SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 92. FINLAND SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
• TABLE 93. FINLAND SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 94. FRANCE SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 95. FRANCE SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
• TABLE 96. FRANCE SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 97. GERMANY SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 98. GERMANY SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
• TABLE 99. GERMANY SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 100. ISRAEL SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 101. ISRAEL SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
• TABLE 102. ISRAEL SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 103. ITALY SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 104. ITALY SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
• TABLE 105. ITALY SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 106. NETHERLANDS SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 107. NETHERLANDS SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
• TABLE 108. NETHERLANDS SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 109. NIGERIA SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 110. NIGERIA SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
• TABLE 111. NIGERIA SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 112. NORWAY SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 113. NORWAY SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
• TABLE 114. NORWAY SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 115. POLAND SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 116. POLAND SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
• TABLE 117. POLAND SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 118. QATAR SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 119. QATAR SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
• TABLE 120. QATAR SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 121. RUSSIA SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 122. RUSSIA SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
• TABLE 123. RUSSIA SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 124. SAUDI ARABIA SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 125. SAUDI ARABIA SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
• TABLE 126. SAUDI ARABIA SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 127. SOUTH AFRICA SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 128. SOUTH AFRICA SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
• TABLE 129. SOUTH AFRICA SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 130. SPAIN SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 131. SPAIN SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
• TABLE 132. SPAIN SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 133. SWEDEN SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 134. SWEDEN SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
• TABLE 135. SWEDEN SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 136. SWITZERLAND SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 137. SWITZERLAND SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
• TABLE 138. SWITZERLAND SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 139. TURKEY SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 140. TURKEY SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
• TABLE 141. TURKEY SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 142. UNITED ARAB EMIRATES SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 143. UNITED ARAB EMIRATES SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
• TABLE 144. UNITED ARAB EMIRATES SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 145. UNITED KINGDOM SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 146. UNITED KINGDOM SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
• TABLE 147. UNITED KINGDOM SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 148. SOCIAL COMMERCE MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 149. SOCIAL COMMERCE MARKET, FPNV POSITIONING MATRIX, 2023

The Social Commerce Market was valued at USD 27.95 billion in 2023, expected to reach USD 32.63 billion in 2024, and is projected to grow at a CAGR of 18.92%, to USD 94.06 billion by 2030.

Social commerce is an emerging sector combining social media platforms with e-commerce, allowing users to purchase products directly through social media channels. This market is growing rapidly due to its ability to enhance customer engagement and streamline the shopping experience by integrating social interaction, product discovery, and transaction processes. The necessity of social commerce is driven by the increasing preference for a seamless, convenient shopping experience, alongside the rise in social media usage. Businesses are leveraging this platform to reach vast audiences, as it provides a unique opportunity to target specific demographics with personalized marketing tactics. End-use applications span across various industries such as fashion, electronics, and beauty, where visual marketing and influencer partnerships have shown substantial effectiveness.

Key growth factors of social commerce include the proliferation of mobile devices, advances in payment technologies, and the rising influence of social media in consumer decision-making. Potential opportunities lie in emerging markets with increasing internet and smartphone penetration, as well as in leveraging data analytics to tailor customer experiences. To seize these opportunities, businesses should invest in technology that facilitates seamless social shopping experiences, such as augmented reality for virtual try-ons or chatbots for instant customer service. However, limitations such as privacy concerns, data security issues, and the challenges of integrating payment gateways with various social platforms pose significant hurdles.

To overcome these challenges, companies can innovate in areas like enhanced data protection, gamification of the shopping process, and development of robust analytics tools to better understand consumer behavior. The market's nature is dynamic, with a continual demand for technology upgrades and consumer-centric innovations. Business growth can be significantly propelled by focusing on creating engaging content, building strong influencer collaborations, and adapting to rapidly shifting consumer preferences. By prioritizing these strategic areas, businesses can not only enhance their market presence but also gain a competitive edge in the evolving landscape of social commerce.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Social Commerce Market

The Social Commerce Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing seamless integration of shopping features in social media platforms
  • Growing influencer marketing for product discovery and sales
• Market Restraints
  • High-profile data breaches and concerns over personal data usage
• Market Opportunities
  • Innovations such as augmented reality (AR) for trying products virtually
  • Leveraging AI for personalized shopping experiences and product recommendations
• Market Challenges
  • Ensuring data privacy, addressing fake reviews and counterfeit goods

Porter's Five Forces: A Strategic Tool for Navigating the Social Commerce Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Social Commerce Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Social Commerce Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Social Commerce Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Social Commerce Market

A detailed market share analysis in the Social Commerce Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Social Commerce Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Social Commerce Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Social Commerce Market

A strategic analysis of the Social Commerce Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Social Commerce Market, highlighting leading vendors and their innovative profiles. These include Alibaba Group Holding Limited, Creator Co. by Shop and Shout Ltd., Etsy, Inc., JD.com, Inc., Meta Platforms, Inc., Pinduoduo by PDD Holdings, Pinterest, Inc., Poshmark Inc., Roposo by Glance Group, Snap Inc., Taggbox by Social Scape Tech LLP, TikTok Inc., Twitter, Inc., Verint Systems, Inc., WeChat, and Yunji Sharing Technology Co., Ltd..

Market Segmentation & Coverage

This research report categorizes the Social Commerce Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Apparels, Food & Beverage, Health Supplements, Home Products, and Personal & Beauty Care.
• Based on Business Model, market is studied across Business to Business, Business to Consumer, and Consumer to Consumer.
• Based on Platform, market is studied across Online Forums and Communities, Peer-to-Peer Sales Platforms, and Social Networking Platforms.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing seamless integration of shopping features in social media platforms
    • 5.1.1.2. Growing influencer marketing for product discovery and sales
  • 5.1.2. Restraints
    • 5.1.2.1. High-profile data breaches and concerns over personal data usage
  • 5.1.3. Opportunities
    • 5.1.3.1. Innovations such as augmented reality (AR) for trying products virtually
    • 5.1.3.2. Leveraging AI for personalized shopping experiences and product recommendations
  • 5.1.4. Challenges
    • 5.1.4.1. Ensuring data privacy, addressing fake reviews and counterfeit goods
• 5.2. Market Segmentation Analysis
  • 5.2.1. Business Model: Preference for a B2C business model for seamless integration of e-commerce platforms with social media networks
  • 5.2.2. Product: Social commerce emerging as a preferred option for personal and beauty care products
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Social Commerce Market, by Product

• 6.1. Introduction
• 6.2. Apparels
• 6.3. Food & Beverage
• 6.4. Health Supplements
• 6.5. Home Products
• 6.6. Personal & Beauty Care

7. Social Commerce Market, by Business Model

• 7.1. Introduction
• 7.2. Business to Business
• 7.3. Business to Consumer
• 7.4. Consumer to Consumer

8. Social Commerce Market, by Platform

• 8.1. Introduction
• 8.2. Online Forums and Communities
• 8.3. Peer-to-Peer Sales Platforms
• 8.4. Social Networking Platforms

9. Americas Social Commerce Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Social Commerce Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Social Commerce Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. Klarna launched Creator Shops, Expanding Horizons in Social Commerce
  • 12.3.2. AJIO launched AJIogram, an e-commerce platform
  • 12.3.3. TikTok Launched Online Shopping in the US
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Alibaba Group Holding Limited
• 2. Creator Co. by Shop and Shout Ltd.
• 3. Etsy, Inc.
• 4. JD.com, Inc.
• 5. Meta Platforms, Inc.
• 6. Pinduoduo by PDD Holdings
• 7. Pinterest, Inc.
• 8. Poshmark Inc.
• 9. Roposo by Glance Group
• 10. Snap Inc.
• 11. Taggbox by Social Scape Tech LLP
• 12. TikTok Inc.
• 13. Twitter, Inc.
• 14. Verint Systems, Inc.
• 15. WeChat
• 16. Yunji Sharing Technology Co., Ltd.