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クラウドゲーミング市場レポート:デバイスタイプ、ジャンル、テクノロジー、ゲーマー、地域別、2024年~2032年Cloud Gaming Market Report by Devices Type, Genre, Technology, Gamers, and Region 2024-2032 |
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クラウドゲーミング市場レポート:デバイスタイプ、ジャンル、テクノロジー、ゲーマー、地域別、2024年~2032年 |
出版日: 2024年01月30日
発行: IMARC
ページ情報: 英文 145 Pages
納期: 2~3営業日
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世界のクラウドゲーミング市場規模は、2023年に19億560万米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけての成長率(CAGR)は42%を示し、2032年には485億5,220万米ドルに達すると予測しています。オンラインビデオゲームに対する需要の増加、リアルなゲームを提供する新興企業の増加、プレイヤーの行動を監視するためのゲーム分析に依存するクラウドゲームサービスの採用の増加は、市場を推進する主な要因のいくつかです。
クラウドゲーミングは、ゲーム・ストリーミングやGaaS(Gaming-as-a-Service)としても知られ、リモート・サーバーを通じてビデオゲームをプレイできる最先端技術です。ゲーマーは、専用のゲーム機やPCを用意することなく、スマートフォン、タブレット、ノートPC、スマートテレビなど、さまざまなデバイスから高品質でリソースを必要とするゲームにアクセスし、楽しむことができます。クラウド・コンピューティングのスケーラビリティと柔軟性を活用することで、プレイヤーはさまざまなデバイスでシームレスにゲームを楽しむことができ、利便性が向上します。
オンライン・ビデオゲームの需要は増加し、カジュアル・ゲーマーやプロ・ゲーマーの数も増えています。これは、ゲーム産業の著しい成長と相まって、市場の成長を強化しています。さらに、リアルで芸術的、文化的なゲームを提供する新興企業の増加が、市場にプラスの影響を与えています。さらに、大手企業は自社製品の販売促進や既存消費者層の拡大のため、積極的なデジタル・マーケティング・キャンペーンへの投資を増やしています。これとは別に、ゲーム分析を使用してプレイヤーの行動、嗜好、パフォーマンスを監視し、ゲームデザインとユーザーエクスペリエンスを改善するための貴重な洞察を開発者に提供するクラウドゲームサービスの採用が増加していることが、市場の成長を促進しています。さらに、即座にゲームのトライアルやデモを提供し、プレイヤーが購入に踏み切る前にゲームを体験できるクラウドゲームプラットフォームが増加していることも、市場に明るい見通しをもたらしています。
アクセシビリティとデバイスの柔軟性の向上
クラウドゲーミングの需要を促進する主な要因の1つは、アクセシビリティとデバイスの柔軟性の向上です。従来のゲームには高価なゲームハードウェアが必要であり、これは多くの潜在的なゲーマーにとって障壁となり得る。クラウドゲーミングでは、ローエンドのスマートフォンからスマートテレビまで、さまざまなデバイスで高品質なゲームを最小限のハードウェア要件でプレイできるため、このような制約がなくなります。このようなゲーム体験の民主化により、これまで特別なゲーム機器に投資してこなかったカジュアルゲーマーも含め、より幅広い層がゲームに夢中になります。さらに、クラウドゲーミングは、デバイスをまたいだシームレスなゲームセッションを可能にし、プレイヤーはあるデバイスでゲームを開始し、別のデバイスで継続することができるため、利便性がさらに向上し、より柔軟で利用しやすいゲーム体験でゲーマーを魅了します。
ゲーム性能とグラフィックスの向上
クラウドゲーミングは、先進的なハードウェア構成を備えた強力なデータセンターを活用するため、個々のゲーミングデバイスの能力を凌駕します。その結果、ゲーム性能とグラフィック品質が向上し、プレイヤーにシームレスで没入感のある体験を提供します。ゲームの処理とレンダリングをクラウドで行うことで、より高い解像度、より滑らかなフレームレート、よりリアルな視覚効果のサポートが可能になります。その結果、ゲーマーは控えめなデバイスでも、視覚的に美しく、ラグのないゲームプレイを楽しむことができ、最高級のゲームハードウェアに多額の投資をしなくても、プレミアムなゲーム体験にアクセスできるクラウドゲーミングの利用が促進されます。
サブスクリプションモデルへの傾向の高まり
クラウドゲーミングの費用対効果の高さも、その需要を後押しする重要な要素です。従来のゲームでは、ゲーム機やハイエンドのパーソナルコンピュータ(PC)に多額の初期費用がかかることが多く、その後、個々のゲームの購入に追加費用がかかります。クラウドゲーミングでは、月額固定料金でゲーム・ライブラリにアクセスできるサブスクリプション・ベース・モデルを提供することで、こうした金銭的負担を軽減しています。このアプローチでは、個別に購入することなく膨大なゲーム・カタログにアクセスできるため、より多くのユーザーがゲームをより手頃な価格で利用できるようになります。さらに、従量課金モデルにより、プレイヤーは購入に踏み切る前にゲームを試すことができるため、コストを意識した意思決定が可能になります。コスト削減とゲーム選択の柔軟性が期待できることから、クラウドゲーミング・サービスの需要が高まっています。
The global cloud gaming market size reached US$ 1,905.6 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 48,552.2 Million by 2032, exhibiting a growth rate (CAGR) of 42% during 2024-2032. The increasing demand for online video games, rising number of startups offering realistic games, and the growing adoption of cloud gaming services that rely on gaming analytics to monitor player behavior are some of the major factors propelling the market.
Cloud gaming, also known as game streaming or gaming-as-a-service (GaaS), is a cutting-edge technology that allows users to play video games through remote servers, which eliminates the need for powerful gaming hardware on the end of the user. It enables gamers to access and enjoy high-quality, resource-intensive games on a wide range of devices, such as smartphones, tablets, laptops, and smart TVs, without the need for dedicated gaming consoles or PCs. It leverages the scalability and flexibility of cloud computing, which provides players with greater convenience, as they can pick up their gaming sessions on various devices seamlessly.
There is an increase in the demand for online video games and a rise in the number of casual and professional gamers. This, coupled with significant growth in the gaming industry, is strengthening the growth of the market. Moreover, the growing number of startups offering realistic, artistic, and cultural games is influencing the market positively. In addition, leading players are increasingly investing in aggressive digital marketing campaigns to promote their products and expand their existing consumer base. Apart from this, the rising adoption of cloud gaming services that use gaming analytics to monitor player behavior, preferences, and performance and provide valuable insights to developers for improving game design and user experience is propelling the growth of the market. Furthermore, the growing number of cloud gaming platforms that can provide instant game trials and demos and allow players to experience games before committing to a purchase is creating a positive outlook for the market.
Increase in accessibility and device flexibility
One of the primary factors driving the demand for cloud gaming is its enhanced accessibility and device flexibility. Traditional gaming requires expensive gaming hardware, which can be a barrier for many potential gamers. Cloud gaming eliminates this constraint by allowing users to play high-quality games on various devices, from low-end smartphones to smart TVs, with minimal hardware requirements. This democratization of gaming experiences attracts a broader audience, including casual gamers who may not have invested in specialized gaming equipment before. Moreover, cloud gaming enables seamless gaming sessions across devices, allowing players to start a game on one device and continue on another, further enhancing convenience and enticing gamers with a more flexible and accessible gaming experience.
Rise in improved gaming performance and graphics
Cloud gaming leverages powerful data centers with advanced hardware configurations, which surpass the capabilities of most individual gaming devices. This results in enhanced gaming performance and graphics quality, which provides players with a seamless and immersive experience. The processing and rendering of games in the cloud enables support for higher resolutions, smoother frame rates, and more realistic visual effects. As a result, gamers can enjoy visually stunning and lag-free gameplay, even on modest devices, encouraging them to use cloud gaming for accessing premium gaming experiences without the need to invest heavily in top-tier gaming hardware.
Growing inclination towards subscription model
The cost-effectiveness of cloud gaming is another crucial factor driving its demand. Traditional gaming often involves significant upfront expenses on gaming consoles or high-end personal computers (PCs), followed by additional costs for individual game purchases. Cloud gaming mitigates these financial burdens by offering subscription-based models, which allow users to access a library of games for a fixed monthly fee. This approach provides access to a vast catalog of games without the need for individual purchases, which makes gaming more affordable and accessible for a wider audience. Additionally, its pay-as-you-go models enable players to try out games before committing to a purchase, which ensure cost-conscious decisions. The prospect of cost savings and flexibility in game selection contributes to the rising demand for cloud gaming services.
IMARC Group provides an analysis of the key trends in each segment of the global cloud gaming market report, along with forecasts at the global and regional levels from 2024-2032. Our report has categorized the market based on devices type, genre, technology and gamers.
Smartphones
Smart TVs
Consoles
Tablets
PCs
Smartphones dominate the market
The report has provided a detailed breakup and analysis of the market based on the device type. This includes smartphones, smart TVs, consoles, tablets, and PCs. According to the report, smartphones represented the largest segment. Cloud gaming services can be accessed on smartphones through dedicated apps. Users can stream games from the cloud servers to their smartphones, which enables them to play high-quality games on their mobile devices without requiring powerful hardware.
Cloud gaming platforms are compatible with certain smart TVs. Users can access the cloud gaming service through the built-in app of a TV or a dedicated streaming device. This allows them to play games directly on their smart TVs without the need for a gaming console.
Cloud gaming services can be integrated into gaming consoles. Users can access and stream games from the cloud, which expands the gaming library and eliminates the need for physical game discs or downloads.
Adventure/Role Playing Games
Puzzles
Social Games
Strategy
Simulation
Others
A detailed breakup and analysis of the market based on the genre has also been provided in the report. This includes adventure/role playing games, puzzles, social games, strategy, simulations and others.
Adventure/Role-Playing Games (RPGs) are immersive games that involve players taking on the role of a protagonist or a character in a vast and open virtual world. Players go on quests, solve puzzles, and engage in various activities to progress through the storyline of the game. RPGs include character development, which allows players to level up, gain new abilities, and shape the outcome of the game.
Puzzle games are focused on challenging players with mental exercises and problems to solve. These games can vary from simple logic puzzles to more complex brain teasers. Cloud gaming platforms can offer a variety of puzzle games that cater to different skill levels and interests.
Social games are designed to be played with and against other players. They often involve multiplayer features, which allow players to interact, collaborate, or compete with friends and other gamers online. They can range from casual titles to more intense competitive experiences.
Video Streaming
File Streaming
Video streaming dominates the market
The report has provided a detailed breakup and analysis of the market based on the technology. This includes video streaming and file streaming. According to the report, video streaming represented the largest segment. Video streaming is the most common technology used in cloud gaming. It is hosted on powerful remote servers in data centers. Its input commands are sent to the server, and the game is processed on the remote server when a user wants to play a game. Its technology allows users to play high-quality games on devices with limited processing power due to the heavy processing handled by the cloud servers.
File streaming is another technology used in some cloud gaming services. It involves transmitting only the essential files and data needed to run the game on the device of the user. It can be more efficient in terms of bandwidth as compared to video streaming and it requires faster and more reliable internet connections to avoid performance issues during gameplay.
Hardcore Gamers
Casual Gamers
Casual gamers hold the largest share in the market
A detailed breakup and analysis of the market based on the gamers has also been provided in the report. This includes hardcore gamers and casual gamers. According to the report, casual gamers accounted for the largest market share. Casual gamers engage in gaming more casually and sporadically. They can play games as a form of relaxation or to pass the time, rather than pursuing competitive challenges. Cloud gaming is particularly attractive to casual gamers due to its user-friendly nature and simplicity. It eliminates the need for complex hardware setup and frequent software updates, which makes it accessible to a broader audience. Casual gamers appreciate the convenience of cloud gaming, which enables them to enjoy gaming experiences without making a significant investment in gaming equipment. They value the ability to play on a variety of devices, including smartphones, tablets, and smart TVs.
Hardcore gamers are dedicated enthusiasts who are deeply passionate about gaming. They devote significant time and effort to playing video games and often seek challenging and competitive experiences. Cloud gaming appeals to hardcore gamers due to its accessibility and the ability to play high-quality games on various devices, even those with lower-end hardware.
North America
Europe
Asia Pacific
Middle East and Africa
Latin America
Asia Pacific exhibits a clear dominance, accounting for the largest cloud gaming market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. According to the report, Asia Pacific accounted for the largest market share. The increasing number of casual and professional gamers represents one of the primary factors driving the demand for cloud gaming in the Asia Pacific region. Moreover, rising reliance on smartphones and high-speed internet connectivity is contributing to the market growth in the region. Besides this, the growing number of gaming zones in commercial areas is influencing the market positively in the region.
North America is estimated to witness stable growth, owing to increasing influence of social media, rising popularity of e-sports, integration of advanced technologies, etc.
The leading companies are focusing on using virtualization technology to run multiple instances of games on servers simultaneously, which ensures efficient resource utilization and scalability to accommodate a large number of players. They are also incorporating edge computing to reduce latency by locating gaming servers closer to the end-users, which minimizes the time it takes for data to travel between the device of the players and the cloud servers. Moreover, leading players are integrating content delivery networks (CDNs) to distribute game data across multiple servers globally, which optimizes data transfer and improves the overall performance for players in different regions. They are also involving artificial intelligence (AI) and machine learning (ML) to optimize game settings based on user preferences and behavior, which provides personalized gaming experiences.
Utomik B.V.
Nvidia Corporation
Numecent Holdings Ltd.
RemoteMyApp SP ZOO (Vortex)
Parsec Cloud Inc.
Paperspace
LiquidSky Software Inc.
Simplay Gaming Ltd.
Ubitus Inc.
Microsoft Corporation
Sony
Amazon web services
IBM Corporation
Samsung electronics
GameFly
CiiNow Inc.
In 2023, Microsoft Corporation entered into a ten-year agreement with Nware, a European cloud gaming platform, and added it to its game streaming offering.
In 2021, Amazon web services expanded its range of services by unveiling a subscription plan aimed at families. Customers can upgrade their Luna+ subscription to include these new features for USD 2.99 monthly and avail 36 kid-friendly games.