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市場調査レポート
商品コード
1801195
ミートスナックの世界市場 - 市場規模、シェア、動向、予測:製品タイプ別、由来別、フレーバー別、流通チャネル別、地域別、2025年~2033年Meat Snacks Market Size, Share, Trends and Forecast by Product Type, Source, Flavor, Distribution Channel, and Region, 2025-2033 |
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ミートスナックの世界市場 - 市場規模、シェア、動向、予測:製品タイプ別、由来別、フレーバー別、流通チャネル別、地域別、2025年~2033年 |
出版日: 2025年08月01日
発行: IMARC
ページ情報: 英文 120 Pages
納期: 2~3営業日
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ミートスナックの世界市場規模は2024年に106億9,000万米ドルとなりました。今後、IMARC Groupは、同市場が2033年までに188億6,000万米ドルに達し、2025年から2033年にかけて6.19%のCAGRを示すと予測しています。現在、北米が市場を独占しており、2024年には43.7%を超える大きな市場シェアを占めています。より健康的でタンパク質が豊富なスナックオプションへの需要の高まり、エキゾチックなフレーバーのミートスナックの導入、オンライン小売チャネルでの入手可能性の増加が、市場成長を促進する主な要因の一部です。
世界のミートスナック産業は、健康志向のアクティブなライフスタイルに対応する、外出先で食べられる高タンパク質スナックへの顧客シフトの高まりによって後押しされています。クリーンラベル製品に対する意識の高まりや、天然素材由来で最小限の加工しか施されていないスナックに対するニーズの高まりが、市場の拡大をさらに後押ししています。さらに、減塩や低脂肪、多様なフォーマット、ユニークなフレーバーなど、より健康的な選択肢を含む製品の改良は、幅広い顧客層にアピールしています。これに加えて、eコマースや小売流通プラットフォームの普及が製品の入手性を向上させ、世界の売上を強化しています。このほか、食生活の変革や新興国における可処分所得の増加が、ミートスナック分野の世界の安定拡大に寄与しています。
米国はミートスナックの世界市場において重要な役割を担っており、主に便利でタンパク質が豊富な食品オプションに対する旺盛な顧客ニーズの影響を受けています。同市場は、eコマースプラットフォーム、スーパーマーケット、コンビニエンスストアなど、包括的な製品アクセスを保証する弾力性の高い小売インフラから大きな利益を得ています。さらに、健康志向の高まりは、減塩やクリーン・ラベルの選択肢を発売する動機付けとなり、健康意識の高い顧客にさらにアピールしています。さらに、米国の大手企業は現在、競争優位性を維持するため、フレーバーの調合や製品の多様化に力を入れています。例えば、2024年3月、Jack Link's社はDr Pepper社との戦略的提携を発表し、Dr Pepper社にインスパイアされた新しいミートスナックを通じてユニークなフレーバー体験を導入しました。このシリーズには、Dr Pepperのビーフジャーキーと、Jack Link'sのWILDドクターペッパー風味のミートスティックが含まれます。Dr Pepperからインスパイアされた特徴的な甘さと香ばしさを特徴とし、一口ごとに、両ブランドの大胆なフレーバーを真に革新的な方法でブレンドした、独特でエキサイティングな味覚が楽しめます。さらに、オーガニックとプレミアムミートスナックの勢いが加速していることは、世界市場の成長に大きく貢献していることを浮き彫りにしています。
便利な間食オプションへの需要の高まり
消費者は多忙なスケジュールや消費能力の増加を理由に、便利な間食オプションを好む傾向が強まっており、市場全体に明るい見通しをもたらしています。さらに、冷凍食品のようなすぐに食べられる食品オプションを必要とする労働人口の増加も市場の成長に寄与しています。Convenience Store Products誌によると、2021年のミートスナックは米国のコンビニエンスストア全体で約21億6,000万米ドルの売上を計上し、Old Trapperは伝統的なジャーキーブランドの中で3番目に売れています。また、IMARCによると、世界のRTE(ready-to-eat)食品市場規模は2023年に1,815億米ドルに達しました。今後、IMARCグループは、2024年から2032年にかけて4.18%の成長率(CAGR)を示し、2032年までに2,624億米ドルに達すると予測しています。調理済み食品市場のこのような著しい成長は、ミートスナックのような便利な間食オプションへの需要が高まっていることを示しており、ミートスナック市場シェアを押し上げると予想されます。
高タンパク質スナックの人気の高まり
消費者は、筋肉増強、体重管理、エネルギーレベルの持続など、さまざまな健康上のメリットを得るために、タンパク質が豊富な食事を優先するようになっています。国際食品情報協議会(International Food Information Council Foundation)の報告によると、消費者の50%が食生活にもっとタンパク質を取り入れることに関心があり、37%がタンパク質は減量に役立つと考えています。ジャーキーのようなミートスナックは、フィットネス愛好家、アスリート、健康志向の人々にアピールする、持ち運びに便利な高品質のタンパク源を提供します。このことは、ミートスナック市場の見通しにプラスの影響を与えています。消費者は、タンパク質が豊富で、伝統的な肉類を洗練された風味と配合で生まれ変わらせ、自然な製品イメージを打ち出すスナックをますます求めるようになっています。例えば、Cherkizovo Groupは2021年3月、「Cherkizovo Premium」ブランドで、ポーク、チキン、七面鳥の3つのカテゴリーから選べるミートスナックの新商品を発売しました。これらのスナックは、生肉と乾燥肉から作られています。さらに、七面鳥、シーフード、ジビエ肉など、従来とは異なるタンパク源の導入や、冷蔵コーナーでのパワーパック、バー、デリカテッセンなどの商品展開の拡大が、このカテゴリーを活性化し、間食シーンに新たな機会を生み出しており、ミートスナック市場の前向きな見通しを生み出しています。
植物由来のミートスナックへの嗜好の高まり
健康、環境、倫理的配慮から植物由来の代替食品に対する消費者の関心が高まっており、市場全体に有利な成長機会をもたらしています。これらのスナックは、動物由来の原料を使用せずに肉のような食感を提供し、タンパク質が豊富な選択肢を求めるベジタリアン、ヴィーガン、フレキシタリアンにアピールしています。その結果、様々な大手メーカーが消費者層を拡大し、売上を促進するために、植物由来の肉を導入しています。例えば、2022年2月、VegaBytz社はインドで植物ベースの完全菜食主義者向け代替肉製品シリーズを発売しました。この製品ラインには、ヴィーガンミート、チキン、ツナなど、すべて植物性原料のみで作られた調理済みの食事やカレーのオプションが含まれます。これに加えて、この市場で活動しているいくつかの企業は現在、菜食主義者やベジタリアン食を持つ人口が増加している国々で強固な足場を獲得するための戦術的な手段を選ぶことに重点を置いています。このことは、予測される期間にわたってミートスナック市場の成長を促進すると予想されます。
The global meat snacks market size was valued at USD 10.69 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 18.86 Billion by 2033, exhibiting a CAGR of 6.19% during 2025-2033. North America currently dominates the market, holding a significant market share of over 43.7% in 2024. The growing demand for healthier and protein-rich snack options, introduction of meat snacks in exotic flavors, and their increasing availability across online retail channels are some of the key factors driving the growth of the market.
The global meat snacks industry is boosted by elevating customer shift towards on-the-go, high-protein snacks that cater to the health-aware, active lifestyles. Magnifying awareness regarding clean-label products and intense need for natural ingredient-derived, minimally processed snacks further aid market expansion. Moreover, product reformulations, encompassing healthier options, such as low-sodium or low-fat variants, varied formats, and unique flavors, appeal wide range of customer base. In addition to this, proliferating e-commerce and retail distribution platforms improve product availability, bolstering sales globally. Besides this, revolutionizing dietary habits and escalating disposable incomes in emerging nations contribute to the stable expansion of the global meat snacks segment.
The United States plays a critical role in the global meat snacks market, mainly impacted by robust customer need for convenient or protein-rich food options. The market heavily profits from a highly resilient retail infrastructure, encompassing e-commerce platforms, supermarkets, or convenience stores, guaranteeing comprehensive product accessibility. Moreover, boosting health consciousness has incentivized manufacturers to launch low-sodium and clean-label options, further appealing health-aware customers. Additionally, major players in the U.S. are currently emphasizing on formulating flavors and product diversification to sustain a leading competitive edge. For instance, in March 2024, Jack Link's announced a strategic collaboration with Dr Pepper to introduce a unique flavor experience through their new Dr Pepper-inspired meat snacks. The range includes Dr Pepper infused beef jerky and Jack Link's WILD Dr Pepper flavored meat sticks. Featuring the signature sweet and savory notes inspired by Dr Pepper, each bite offers a distinct and exciting taste sensation, blending the bold flavors of both brands in a truly innovative way. Furthermore, the accelerating momentum organic as well as premium meat snacks highlights the nation's substantial contribution to global market growth.
Rising Demand for Convenient Snacking Options
Consumers increasingly favor convenient snacking options on account of their hectic schedules and inflating spending capacities, which is creating a positive outlook for the overall market. Furthermore, the escalating working population requiring ready-to-eat food options, like frozen meat snacks, is also contributing to the market growth. According to Convenience Store Products magazine, meat snacks in 2021 generated approximately USD 2.16 Billion in sales across convenience stores in the United States, with Old Trapper ranking as the third best-selling traditional jerky brand. Additionally, according to IMARC, the global ready-to-eat (RTE) food market size reached USD 181.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach USD 262.4 Billion by 2032, exhibiting a growth rate (CAGR) of 4.18% during 2024-2032. Such a significant growth in the ready-to-eat food market indicates an impelling demand for convenient snacking options like meat snacks, which is anticipated to propel the meat snacks market share.
Increasing Popularity of High Protein Snacks
Consumers are increasingly prioritizing protein-rich diets for various health benefits, including muscle building, weight management, and sustained energy levels. The International Food Information Council Foundation reports that 50% of consumers are interested in incorporating more protein into their diets, and 37% believe that protein aids in weight loss. Meat snacks, such as jerky, offer a convenient and portable source of high-quality protein, appealing to fitness enthusiasts, athletes, and health-conscious individuals alike. This, in turn, is positively impacting the meat snacks market outlook. Consumers are increasingly seeking snacks that are rich in protein and feature traditional meat offerings reimagined with sophisticated flavor profiles and formulations to project a natural product image. For example, in March 2021, Cherkizovo Group introduced a new line of meat snacks under the Cherkizovo Premium brand, available in three categories: pork, chicken, and turkey. These snacks are crafted from cured and dried meats. Moreover, the introduction of less conventional protein sources like turkey, seafood, and game meats, along with the expansion of product offerings such as power packs, bars, and deli bites in the refrigerated section, is revitalizing the category and creating new opportunities for snacking occasions, thereby creating a positive meat snacks market outlook.
Emerging Preferences for Plant-Based Meat Snacks
The growing consumer interest in plant-based alternatives due to health, environmental, and ethical considerations is offering lucrative growth opportunities to the overall market. These snacks offer a meat-like experience without animal-derived ingredients, appealing to vegetarians, vegans, and flexitarians seeking protein-rich options. As a result, various leading manufacturers are now introducing plant-based meat to expand their consumer base and propel sales. For instance, in February 2022, VegaBytz launched its range of plant-based, entirely vegan meat alternatives in India. The product line includes ready-to-eat meals and curry options, such as vegan meat, chicken, and tuna, all crafted exclusively from plant ingredients. In addition to this, several firms active in this market are currently emphasizing on opting for tactical measures to attain a robust foothold in nations that host magnified population with vegan or vegetarian diet. This, in turn, is expected to bolster meat snacks market growth over the forecasted period.
Jerky stand as the largest component in 2024, holding around 35.0% of the market. As per the meat snacks market statistics by IMARC, jerky is favored for its long shelf life, making it convenient for storage and on-the-go consumption. Its high protein content appeals to health-conscious consumers looking for nutritious snacking options. In addition to this, the variety of flavors and meat types available in jerky caters to diverse consumer preferences, contributing to its popularity in the market. As a result, numerous manufacturers are including jerky in various flavors in their menus. Besides this, advancements such as organic, grass-fed, and exotic meat options are further solidifying its appeal. The accessibility of jerky through e-commerce platforms has also bolstered availability and requirement. Moreover, its versatile application in meal preparations adds to its elevating market significance.
Beef leads the market share in 2024. Beef is widely recognized for its rich flavor and high protein content, appealing to consumers seeking nutritious and satisfying snack options. Moreover, the convenience and portability of beef snacks cater to busy lifestyles, allowing consumers to enjoy protein-rich foods on the go. As a result, various key market players are increasingly launching beef meat snacks to cater to the escalating demand and propel their sales. In addition to this, the launch of high-end beef snacks, encompassing grass-fed and organic options, has further fortified customer interest. Moreover, improved accessibility through e-commerce channels as well as traditional retail channels has expanded market foothold. Besides, the formulation of innovative flavor profiles continues to bolster both customer preference ad engagement for beef-based snacks.
Peppered leads the market share in 2024. As per the meat snacks market overview by IMARC, the demand for peppered meat snacks is primarily driven by consumer preferences for bold and savory flavors. Peppered varieties offer a distinct taste profile that appeals to consumers seeking a more robust snacking experience. This demand is further fueled by trends towards protein-rich and flavorful snack options, as well as the growing popularity of portable and convenient food choices that fit into busy lifestyles. In addition to this, peppered meat snacks often cater to consumers looking for alternatives to traditional snacks, offering both taste satisfaction and nutritional value.
Supermarkets and hypermarkets lead the market with around 37.6% of market share in 2024. Supermarkets and hypermarkets play crucial roles in the meat snacks market by offering extensive shelf space and diverse product selections to cater to varying consumer preferences. These retail channels provide convenient access to a wide range of frozen and refrigerated meat snacks, meeting the demand for quick and easy meal solutions. Furthermore, their strategic locations, coupled with promotional activities and competitive pricing, enhance product visibility and consumer awareness. In addition to this, supermarkets and hypermarkets also leverage their robust logistic networks to ensure efficient distribution and consistent availability, making them pivotal in driving sales and market penetration for meat snacks.
In 2024, North America accounted for the largest market share of over 43.7%. The dominance of the North American region in the global market is driven by consumer preferences for portable, convenient, and indulgent snack options. The trend of snacking throughout the day has become habitual across all age groups, with consumers opting for snacks over traditional meals. This trend is driving the increased demand for meat-based snacks as consumers look for healthy options to meet their nutritional requirements. The 2022 Food and Health Survey Spotlight highlighted that approximately 73% of consumers snack daily, with 14% snacking more than twice a day. Additionally, leading industry players are focusing on creating premium offerings aimed at attracting higher-income North American consumers with preservative- and additive-free products. For example, in March 2023, Chomps launched two new beef-based snack flavors in the U.S., Taco Beef and Habanero Beef, each containing 10 grams of protein, 100 calories, and no added sugar. These innovations are expected to drive growth in the meat snacks market over the coming years.
United States Meat Snacks Market Analysis
In 2024, United States accounted for 87.60% of the market share in North America. The US meat snacks industry shows remarkable growth rates because consumers demand snacks rich in protein and convenient food choices. The wider convenience food market at USD 115.33 Billion in 2023 functions as a key factor behind this market growth. Industry projections released by IMARC Group indicate that the market will expand to USD 165.58 Billion by 2032 at a compound annual growth rate (CAGR) of 3.50% throughout the period 2024-2032. Furthermore, high-protein low-carb alternatives such as jerky and sausages are experiencing increased demand because consumers have become more health conscious. Clean-label consumption trends and increasing demand for premium meat snacks featuring organic and grass-fed products enable the market's development. Prior commitments and urban sprawl have increased the number of people who snack between meals which drives the growing demand for ready-to-eat meat snacks. In addition, population expansion together with innovations in snack formats and packaging design, along with a wider selection of superior snack tastes has driven the market's growth trajectory. Future projections show strong growth potential for the meat snacks market because of rising demand for protein-based snacks together with rising incomes.
Asia Pacific Meat Snacks Market Analysis
The growing middle-class population and rising disposable incomes in APAC are driving demand for convenient, protein-rich snack options. As reported by the World Bank, East Asia and the Pacific is the world's most rapidly urbanizing region, with an average annual urbanization rate of 3%. This urbanization, along with shifting consumer lifestyles, is significantly contributing to the rising popularity of meat snacks. Consumers in the region are increasingly turning to meat-based snacks as an alternative to traditional snacks, driven by a desire for more protein-packed, healthy options. Western food trends are also making their mark, with products like jerky and other processed meats gaining popularity. Health-conscious individuals are seeking snacks that align with high-protein, low-carb diets, further boosting demand. With rapid urban growth and a shift in dietary preferences, the APAC meat snacks market is poised for continued expansion, particularly in countries like China, Japan, and India.
Europe Meat Snacks Market Analysis
The European meat snacks market is experiencing robust growth, driven by shifting consumer preferences and evolving dietary trends. Poultry is the most commonly consumed animal meat in the region, with 60% of European consumers including it in their meals at least once a week, according to industry reports. This preference for poultry, along with a growing demand for high-protein, low-carb snacks, is fueling the rise of meat snacks. In addition, approximately 40% of Europeans consume fish, beef, or pork at least once a week, which further supports the expansion of meat-based snack options. The demand for convenient, ready-to-eat solutions, coupled with the increasing popularity of clean-label and premium products, continues to shape the market. Consumers are increasingly seeking healthier alternatives, such as organic and grass-fed meat snacks, alongside a growing interest in local and sustainable sourcing. Innovation in flavors and packaging formats is also playing a crucial role in market growth, as manufacturers cater to the diverse tastes and preferences of European consumers. With these trends, the meat snacks sector is well-positioned for sustained growth across the region, particularly in countries like the UK, Germany, and France.
Latin America Meat Snacks Market Analysis
The growing demand for convenient, protein-rich snack options in Latin America is being driven by rising disposable incomes and shifting consumer preferences. Urbanization is a key factor, with reports noting that around 80% of the population in Latin American countries now live in urban areas, a higher rate than most other regions. This urban growth has led to an increasing preference for on-the-go solutions, further fueling the meat snacks market. Consumers are also seeking healthier alternatives and local flavor options, contributing to the sector's expansion. As urbanization continues, particularly in countries like Brazil and Mexico, the market is expected to grow substantially.
Middle East and Africa Meat Snacks Market Analysis
The Middle East and North Africa (MENA) region, according to the World Bank, has already reached 64% urbanization, and this figure is expected to rise further. As urbanization progresses, demand for convenient, protein-rich snack options has surged. The growing urban population, coupled with higher disposable incomes, is driving the consumption of meat snacks. Western food trends are influencing the market, and a young, dynamic population continues to seek on-the-go snack solutions. These factors collectively support the expansion of the meat snacks sector across MENA, fostering market growth in this region.
The global market exhibits extensive competitive, with leading players actively emphasizing on clean-label product lines, product enhancements, variety of flavor profiles, to appeal a broad range of customers, including the one with high health-consciousness. Major firms dominate through their robust brand recognition and comprehensive distribution networks. In addition to this, emerging as well as regional players also facilitate meat snacks market demand by addressing the localized preferences or tastes. Tactical collaborations, mergers, or acquisitions are highly prevalent deployed to improve product portfolios and proliferate market foothold. For instance, in May 2024, Western Smokehouse Partners, a prominent meat snack firm, announced strategic acquisition of Golden Valley Natural, a meat snack producer, to tactically proliferate its market presence as well as product lines. Besides this, innovations in preservation as well as packaging technologies have facilitated manufacturers to expand shelf life while sustaining quality, further magnifying competition in this rapidly transforming market.