市場調査レポート

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マーケティングオートメーション市場の分析：コンポーネントの種類別、展開方式別、エンドユーザー別、用途別、業種別、地域別（2025～2033年）

Marketing Automation Market Report by Component Type, Deployment Type, End User, Application, Vertical, and Region 2025-2033

出版日: 2025年08月01日
発行: IMARC
ページ情報: 英文 136 Pages
納期: 2～3営業日

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全表示
概要
図表
目次

概要

サンプル依頼リストに入れる

世界のマーケティングオートメーションの市場規模は、2024年に69億米ドルに達しました。今後、IMARC Groupは、同市場が2033年までに224億米ドルに達し、2025年から2033年にかけて13.85%の成長率（CAGR）を示すと予測しています。同市場は、AIや機械学習の採用の増加、オムニチャネルマーケティングの需要の増加、消費者体験の重視、データプライバシーとコンプライアンス要件、アカウントベースマーケティング（AVM）へのシフトの増加によって推進されています。

マーケティングオートメーション市場の分析：

主な市場促進要因：AIと機械学習の急速な導入拡大、オムニチャネルマーケティングの需要拡大、消費者体験（CX）への注目の高まり、データプライバシーとコンプライアンス要件などが主な市場促進要因です。
主な市場動向：主な市場動向には、アカウントベースマーケティング（ABM）への急速なシフト、会話型マーケティングの採用増加、予測分析の統合などがあります。
地理的動向：デジタルマーケティング戦略の採用率の上昇、多額のマーケティング予算を持つ大企業の存在感の増加、消費者エンゲージメントの強化への注目の高まりが、北米地域におけるマーケティングオートメーションの需要を積極的に促進しています。
競合情勢：Activecampaign LLC、Act-On Software Inc.、Adobe Inc.、Cognizant Technology Solutions Corporation、Hubspot Inc.、International Business Machines Corporation、Oracle Corporation、Salesforce.com Inc.、SAP SE、SAS Institute Inc.、Teradata Corporationなどが、マーケティングオートメーション業界の主要企業です。
課題と機会：この業界の課題には、データ・プライバシーやコンプライアンスへの懸念、多数のマーケティング・チャネルの統合における複雑化、従来のマーケティング手法からの変化への抵抗などがあります。一方、新興国市場への急速な拡大、IoTデバイスとの統合、AI主導のアナリティクスの採用は、マーケティングオートメーション市場にポジティブな洞察をもたらしています。

マーケティングオートメーション市場の動向：

パーソナライズされた消費者体験への需要の高まり

マーケティングにおけるパーソナライゼーションは、単なるトレンドから、消費者を惹きつけるために不可欠な基本戦略へと進化しています。マーケティングオートメーションによって、企業はウェブサイト、ソーシャルメディア、eメールなど様々なタッチポイントで膨大な消費者データを収集することができます。このデータを分析することで、詳細な消費者プロファイルを作成し、嗜好、行動、購買パターンを理解することができます。マーケティングオートメーションプラットフォーム内の洗練されたアルゴリズムと機械学習機能を活用することで、企業は正確にオーディエンスをセグメントし、高度にターゲット化されたメッセージやオファーをリアルタイムで配信することができます。さらに、パーソナライゼーションは、消費者にファーストネームで対応するだけでなく、消費者一人ひとりのニーズや嗜好に共鳴する個別化された体験を作り上げることで、マーケティングオートメーション市場の前向きな展望を生み出します。マッキンゼーによると、マーケティングにおけるパーソナライゼーションは、コストを50％削減し、収益を5～15％増加させ、マーケティングROIを10～30％増加させることができるといいます。

デジタルマーケティング戦略の採用拡大

世界のマーケティング・ソフトウェア市場は、デジタル・マーケティング戦略の急速な導入と、多様なデジタル・チャネルにおけるキャンペーン管理と実行を最適化するための自動化ツールへの依存の高まりに後押しされ、著しい成長を遂げています。IMARC GROUPによると、世界のマーケティングソフトウェア市場は2023年に773億米ドルに達し、2032年には2,559億米ドルに達すると予想されています。この成長軌道は、電子メール、ソーシャル・メディア、ウェブサイト、モバイル・アプリ、その他のデジタル・タッチポイントにまたがるデジタル・キャンペーンを管理・最適化できるテクノロジーに対する需要の高まりを反映しています。消費者の行動が、情報収集、コミュニケーション、購買決定においてデジタル・プラットフォームへとシフトする中、企業は、ターゲット・オーディエンスに効果的にリーチし、エンゲージするために、デジタル・マーケティング能力を強化する必要に迫られています。マーケティングオートメーションプラットフォームは、ワークフローを合理化し、反復作業を自動化し、よりパーソナライズされたターゲットを絞ったマーケティング活動を行うためのデータ駆動型インサイトを統合するツールを提供することで、このエコシステムにおいて重要な役割を果たし、マーケティングオートメーション市場の急速な成長をもたらしています。

マーケティングの効率性とROIへの注目の高まり

競争が激化し、リソースが精査される現在のビジネス環境では、マーケティング支出の最適化とROIの最大化が、持続的な成長のために最も重要です。マーケティングオートメーションは、企業が業務を効率化し、より高い効率を達成できるようにすることで、極めて重要な役割を果たしています。マーケティング担当者向けの調査ガイドであるASCEND2のレポートによると、65%のマーケティング担当者がメールマーケティングの一環としてマーケティングオートメーションを活用しています。Eメールのスケジューリング、ソーシャルメディアへの投稿、消費者のセグメンテーションなどの反復作業を自動化することで、企業は創造性と批判的思考を必要とする、より戦略的な活動に人的資源を割り当てることができます。行動や属性に基づいてオーディエンスをセグメンテーションすることで、マーケティング担当者は、特定の消費者のニーズや嗜好に共鳴する高度にターゲット化されたメッセージを配信することができ、それによってエンゲージメントとコンバージョン率を高めることができます。さらに、マーケティングオートメーションプラットフォームは、データ主導の意思決定を可能にする強固な分析とレポート機能を提供し、マーケティングオートメーション業界の前向きな展望を生み出します。クリックスルー率、コンバージョン率、消費者のライフタイムバリューなどのキャンペーンパフォーマンス指標を分析することで、マーケティング担当者は動向を把握し、リアルタイムで戦略を最適化し、最高のROIをもたらすイニシアチブにより効果的に予算を割り当てることができます。

北米
- 米国
- カナダ
アジア太平洋
- 中国
- 日本
- インド
- 韓国
- オーストラリア
- インドネシア
- その他
欧州
- ドイツ
- フランス
- 英国
- イタリア
- スペイン
- ロシア
- その他
ラテンアメリカ
- ブラジル
- メキシコ
- その他
中東・アフリカ

第12章 SWOT分析

第13章バリューチェーン分析

第14章ポーターのファイブフォース分析

第15章価格分析

第16章競合情勢

市場構造
主要企業
主要企業のプロファイル
- Activecampaign LLC
- Act-On Software Inc.
- Adobe Inc.
- Cognizant Technology Solutions Corporation
- Hubspot Inc.
- International Business Machines Corporation
- Oracle Corporation
- Salesforce.com Inc.
- SAP SE
- SAS Institute Inc.
- Teradata Corporation

図表

List of Figures

Figure 1: Global: Marketing Automation Market: Major Drivers and Challenges
Figure 2: Global: Marketing Automation Market: Sales Value (in Billion USD), 2019-2024
Figure 3: Global: Marketing Automation Market Forecast: Sales Value (in Billion USD), 2025-2033
Figure 4: Global: Marketing Automation Market: Breakup by Component Type (in %), 2024
Figure 5: Global: Marketing Automation Market: Breakup by Deployment Type (in %), 2024
Figure 6: Global: Marketing Automation Market: Breakup by End User (in %), 2024
Figure 7: Global: Marketing Automation Market: Breakup by Application (in %), 2024
Figure 8: Global: Marketing Automation Market: Breakup by Vertical (in %), 2024
Figure 9: Global: Marketing Automation Market: Breakup by Region (in %), 2024
Figure 10: Global: Marketing Automation (Software) Market: Sales Value (in Million USD), 2019 & 2024
Figure 11: Global: Marketing Automation (Software) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 12: Global: Marketing Automation (Services) Market: Sales Value (in Million USD), 2019 & 2024
Figure 13: Global: Marketing Automation (Services) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 14: Global: Marketing Automation (On-Premises) Market: Sales Value (in Million USD), 2019 & 2024
Figure 15: Global: Marketing Automation (On-Premises) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 16: Global: Marketing Automation (Cloud-Based) Market: Sales Value (in Million USD), 2019 & 2024
Figure 17: Global: Marketing Automation (Cloud-Based) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 18: Global: Marketing Automation (SMEs) Market: Sales Value (in Million USD), 2019 & 2024
Figure 19: Global: Marketing Automation (SMEs) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 20: Global: Marketing Automation (Large Enterprises) Market: Sales Value (in Million USD), 2019 & 2024
Figure 21: Global: Marketing Automation (Large Enterprises) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 22: Global: Marketing Automation (Campaign Management) Market: Sales Value (in Million USD), 2019 & 2024
Figure 23: Global: Marketing Automation (Campaign Management) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 24: Global: Marketing Automation (Email Marketing) Market: Sales Value (in Million USD), 2019 & 2024
Figure 25: Global: Marketing Automation (Email Marketing) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 26: Global: Marketing Automation (Lead Nurturing and Lead Scoring) Market: Sales Value (in Million USD), 2019 & 2024
Figure 27: Global: Marketing Automation (Lead Nurturing and Lead Scoring) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 28: Global: Marketing Automation (Social Media Marketing) Market: Sales Value (in Million USD), 2019 & 2024
Figure 29: Global: Marketing Automation (Social Media Marketing) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 30: Global: Marketing Automation (Inbound Marketing) Market: Sales Value (in Million USD), 2019 & 2024
Figure 31: Global: Marketing Automation (Inbound Marketing) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 32: Global: Marketing Automation (Others) Market: Sales Value (in Million USD), 2019 & 2024
Figure 33: Global: Marketing Automation (Others) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 34: Global: Marketing Automation (BFSI) Market: Sales Value (in Million USD), 2019 & 2024
Figure 35: Global: Marketing Automation (BFSI) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 36: Global: Marketing Automation (Retail) Market: Sales Value (in Million USD), 2019 & 2024
Figure 37: Global: Marketing Automation (Retail) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 38: Global: Marketing Automation (Healthcare) Market: Sales Value (in Million USD), 2019 & 2024
Figure 39: Global: Marketing Automation (Healthcare) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 40: Global: Marketing Automation (IT and Telecom) Market: Sales Value (in Million USD), 2019 & 2024
Figure 41: Global: Marketing Automation (IT and Telecom) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 42: Global: Marketing Automation (Government) Market: Sales Value (in Million USD), 2019 & 2024
Figure 43: Global: Marketing Automation (Government) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 44: Global: Marketing Automation (Entertainment and Media) Market: Sales Value (in Million USD), 2019 & 2024
Figure 45: Global: Marketing Automation (Entertainment and Media) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 46: Global: Marketing Automation (Education) Market: Sales Value (in Million USD), 2019 & 2024
Figure 47: Global: Marketing Automation (Education) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 48: Global: Marketing Automation (Others) Market: Sales Value (in Million USD), 2019 & 2024
Figure 49: Global: Marketing Automation (Others) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 50: North America: Marketing Automation Market: Sales Value (in Million USD), 2019 & 2024
Figure 51: North America: Marketing Automation Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 52: United States: Marketing Automation Market: Sales Value (in Million USD), 2019 & 2024
Figure 53: United States: Marketing Automation Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 54: Canada: Marketing Automation Market: Sales Value (in Million USD), 2019 & 2024
Figure 55: Canada: Marketing Automation Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 56: Asia-Pacific: Marketing Automation Market: Sales Value (in Million USD), 2019 & 2024
Figure 57: Asia-Pacific: Marketing Automation Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 58: China: Marketing Automation Market: Sales Value (in Million USD), 2019 & 2024
Figure 59: China: Marketing Automation Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 60: Japan: Marketing Automation Market: Sales Value (in Million USD), 2019 & 2024
Figure 61: Japan: Marketing Automation Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 62: India: Marketing Automation Market: Sales Value (in Million USD), 2019 & 2024
Figure 63: India: Marketing Automation Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 64: South Korea: Marketing Automation Market: Sales Value (in Million USD), 2019 & 2024
Figure 65: South Korea: Marketing Automation Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 66: Australia: Marketing Automation Market: Sales Value (in Million USD), 2019 & 2024
Figure 67: Australia: Marketing Automation Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 68: Indonesia: Marketing Automation Market: Sales Value (in Million USD), 2019 & 2024
Figure 69: Indonesia: Marketing Automation Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 70: Others: Marketing Automation Market: Sales Value (in Million USD), 2019 & 2024
Figure 71: Others: Marketing Automation Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 72: Europe: Marketing Automation Market: Sales Value (in Million USD), 2019 & 2024
Figure 73: Europe: Marketing Automation Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 74: Germany: Marketing Automation Market: Sales Value (in Million USD), 2019 & 2024
Figure 75: Germany: Marketing Automation Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 76: France: Marketing Automation Market: Sales Value (in Million USD), 2019 & 2024
Figure 77: France: Marketing Automation Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 78: United Kingdom: Marketing Automation Market: Sales Value (in Million USD), 2019 & 2024
Figure 79: United Kingdom: Marketing Automation Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 80: Italy: Marketing Automation Market: Sales Value (in Million USD), 2019 & 2024
Figure 81: Italy: Marketing Automation Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 82: Spain: Marketing Automation Market: Sales Value (in Million USD), 2019 & 2024
Figure 83: Spain: Marketing Automation Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 84: Russia: Marketing Automation Market: Sales Value (in Million USD), 2019 & 2024
Figure 85: Russia: Marketing Automation Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 86: Others: Marketing Automation Market: Sales Value (in Million USD), 2019 & 2024
Figure 87: Others: Marketing Automation Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 88: Latin America: Marketing Automation Market: Sales Value (in Million USD), 2019 & 2024
Figure 89: Latin America: Marketing Automation Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 90: Brazil: Marketing Automation Market: Sales Value (in Million USD), 2019 & 2024
Figure 91: Brazil: Marketing Automation Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 92: Mexico: Marketing Automation Market: Sales Value (in Million USD), 2019 & 2024
Figure 93: Mexico: Marketing Automation Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 94: Others: Marketing Automation Market: Sales Value (in Million USD), 2019 & 2024
Figure 95: Others: Marketing Automation Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 96: Middle East and Africa: Marketing Automation Market: Sales Value (in Million USD), 2019 & 2024
Figure 97: Middle East and Africa: Marketing Automation Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 98: Middle East and Africa: Marketing Automation Market: Breakup by Country (in %), 2024
Figure 99: Global: Marketing Automation Industry: SWOT Analysis
Figure 100: Global: Marketing Automation Industry: Value Chain Analysis
Figure 101: Global: Marketing Automation Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Marketing Automation Market: Key Industry Highlights, 2024 and 2033
Table 2: Global: Marketing Automation Market Forecast: Breakup by Component Type (in Million USD), 2025-2033
Table 3: Global: Marketing Automation Market Forecast: Breakup by Deployment Type (in Million USD), 2025-2033
Table 4: Global: Marketing Automation Market Forecast: Breakup by End User (in Million USD), 2025-2033
Table 5: Global: Marketing Automation Market Forecast: Breakup by Application (in Million USD), 2025-2033
Table 6: Global: Marketing Automation Market Forecast: Breakup by Vertical (in Million USD), 2025-2033
Table 7: Global: Marketing Automation Market Forecast: Breakup by Region (in Million USD), 2025-2033
Table 8: Global: Marketing Automation Market: Competitive Structure
Table 9: Global: Marketing Automation Market: Key Players

Product Code: SR112025A3100

The global marketing automation market size reached USD 6.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 22.4 Billion by 2033, exhibiting a growth rate (CAGR) of 13.85% during 2025-2033. The market is propelled by the increasing adoption of AI and machine learning, increasing demand for omni-channel marketing, focus on consumer experience, data privacy and compliance requirements, and increasing shift toward account-based marketing (AVM).

Marketing Automation Market Analysis:

Major Market Drivers: Rapidly increasing adoption of AI and machine learning, growing demand for omni-channel marketing, increasing focus on consumer experience (CX), and data privacy and compliance requirement, are some of the major market drivers.
Key Market Trends: Some of the key market trends include the rapid shift toward account-based marketing (ABM), increasing adoption of conversational marketing, and integration of predictive analytics.
Geographical Trends: The rising adoption rates of digital marketing strategies, increasing presence of large enterprises with substantial marketing budgets, and increasing focus on enhancing consumer engagement is positively driving the marketing automation demand across the North American region.
Competitive Landscape: Activecampaign LLC, Act-On Software Inc., Adobe Inc., Cognizant Technology Solutions Corporation, Hubspot Inc., International Business Machines Corporation, Oracle Corporation, Salesforce.com Inc., SAP SE, SAS Institute Inc., and Teradata Corporation, are among some of the key players in the marketing automation industry.
Challenges and Opportunities: Some of the challenges of this industry include data privacy and compliance concerns, increasing complexity in integrating numerous marketing channels, and resistance to change from conventional marketing methods. Whereas, rapid expansion into developing markets, integration with IoT devices, and adoption of AI-driven analytics, are offering positive marketing automation market insights.

Marketing Automation Market Trends:

Growing Demand for Personalized Consumer Experiences

Personalization in marketing has evolved from a mere trend to a fundamental strategy essential for engaging consumers. Enabled by marketing automation, businesses can collect vast amounts of consumer data across various touchpoints, such as websites, social media, and email interactions. This data is then analyzed to create detailed consumer profiles, understanding preferences, behaviors, and purchasing patterns. By leveraging sophisticated algorithms and machine learning capabilities within marketing automation platforms, companies can segment their audience with precision and deliver highly targeted messages and offers in real-time. Moreover, personalization goes beyond addressing consumers by their first name; it involves crafting individualized experiences that resonate with each consumer unique needs and preferences, thereby creating a positive marketing automation market outlook. According to McKinsey, personalization in marketing can reduce costs by as much as 50%, increase revenues by 5-15% and increasing marketing ROI by 10-30%.

Increasing Adoption of Digital Marketing Strategies

The global marketing software market has witnessed remarkable growth, fueled by the rapid adoption of digital marketing strategies and the increasing reliance on automation tools to optimize campaign management and execution across diverse digital channels. According to the IMARC GROUP, the global marketing software market has reached USD 77.3 Billion in 2023, and is expected to reach USD 255.9 Billion by 2032. This growth trajectory reflects the increasing demand for technologies that can manage and optimize digital campaigns across email, social media, websites, mobile apps, and other digital touchpoints. As consumer behavior shifts toward digital platforms for information gathering, communication, and purchasing decisions, businesses are compelled to enhance their digital marketing capabilities to effectively reach and engage their target audiences. Marketing automation platforms play a crucial role in this ecosystem by providing tools to streamline workflows, automate repetitive tasks, and integrate data-driven insights for more personalized and targeted marketing efforts, thus leading to a rapid marketing automation market growth.

Increasing Focus on Marketing Efficiency and ROI

In the current business environment, where competition is fierce and resources are scrutinized, optimizing marketing expenditures and maximizing ROI are paramount for sustainable growth. Marketing automation plays a pivotal role by enabling companies to streamline operations and achieve greater efficiency. According to a report by ASCEND2, a research-based guide for marketers, 65% of marketers are leveraging marketing automation as a part of their email marketing efforts. By automating repetitive tasks such as email scheduling, social media posting, and consumer segmentation, businesses can allocate their human resources to more strategic activities that require creativity and critical thinking. Segmenting audiences based on behavior and demographics allows marketers to deliver highly targeted messages that resonate with specific consumer needs and preferences, thereby increasing engagement and conversion rates. Moreover, marketing automation platforms provide robust analytics and reporting capabilities that enable data-driven decision-making, thereby creating a positive marketing automation industry outlook. By analyzing campaign performance metrics such as click-through rates, conversion rates, and consumer lifetime value, marketers can identify trends, optimize strategies in real-time, and allocate budgets more effectively toward initiatives that yield the highest ROI.

Marketing Automation Industry Segmentation:

Breakup by Component Type:

Software
Services

Software accounts for the majority of the market share

The marketing automation market research report has provided a detailed breakup and analysis of the market based on the component type. This includes software and services. According to the report, software represented the largest segment.

The software segment holds the largest share in the marketing automation market due to several key factors. Marketing automation software serves as the core technology that drives the entire automation process. These software platforms offer comprehensive functionalities such as email marketing, social media management, consumer relationship management (CRM) integration, campaign analytics, and workflow automation. Businesses rely on these software solutions to streamline marketing operations, enhance efficiency, and achieve greater consistency in messaging across various digital channels. Additionally, the rapid evolution of digital marketing practices and the increasing complexity of consumer interactions necessitate robust software solutions that can handle diverse tasks seamlessly. Marketing automation software automates repetitive tasks and facilitates sophisticated segmentation and targeting capabilities based on behavioral and demographic data, thus positively contributing to the marketing automation industry revenue.

Breakup by Deployment Type:

On-Premises
Cloud-Based

Cloud-based holds the largest share in the industry

Cloud-based deployment has emerged as the largest segment in the marketing automation market breakdown by deployment type due to its numerous advantages and strategic benefits for businesses. Cloud-based solutions offer unparalleled scalability, allowing organizations to easily scale up or down their marketing operations based on changing business needs and seasonal demands without the constraints of physical infrastructure limitations. This flexibility is particularly valuable for businesses experiencing rapid growth or operating in dynamic markets where agility is essential. Additionally, cloud-based deployment eliminates the need for companies to invest heavily in on-premises hardware and IT infrastructure, thereby reducing upfront costs and ongoing maintenance expenses. This cost-effectiveness makes cloud-based solutions accessible to businesses of all sizes, from startups to large enterprises, democratizing access to advanced marketing automation capabilities.

Breakup by End User:

SMEs
Large Enterprises

SMEs represent the leading market segment

The marketing automation market research report has provided a detailed breakup and analysis of the market based on the end user. This includes SMEs and large enterprises. According to the report, SMEs represented the largest segment.

Small and Medium-sized Enterprises (SMEs) constitute the largest segment in the market breakup by end user in marketing automation due to several compelling reasons. SMEs often face resource constraints, including limited budgets and manpower, which necessitate efficient and cost-effective solutions to manage their marketing efforts. Marketing automation platforms offer SMEs the ability to automate repetitive tasks such as email campaigns, social media management, and lead nurturing, thereby creating a positive marketing automation market dynamic. Additionally, SMEs typically operate in highly competitive markets where effective consumer engagement and personalized marketing are crucial for differentiation and growth. Marketing automation allows SMEs to level the playing field by enabling them to implement sophisticated marketing strategies previously accessible only to larger enterprises. By leveraging automation tools for audience segmentation, behavior tracking, and personalized messaging, SMEs can enhance consumer targeting and engagement, driving higher conversion rates and consumer retention.

Breakup by Application:

Campaign Management
Email Marketing
Lead Nurturing and Lead Scoring
Social Media Marketing
Inbound Marketing
Others

Campaign management accounts for the majority of the market share

The marketing automation market research report has provided a detailed breakup and analysis of the market based on the application. This includes campaign management, email marketing, lead nurturing and lead scoring, social media marketing, inbound marketing, and others. According to the report, campaign management represented the largest segment.

Campaign management holds the largest segment in the market breakup by application in marketing automation due to its pivotal role in orchestrating and optimizing marketing activities across various channels. Effective campaign management is essential for businesses to plan, execute, monitor, and analyze marketing campaigns efficiently and cohesively. Marketing automation platforms dedicated to campaign management streamline workflows by automating repetitive tasks such as scheduling emails, segmenting audiences, and tracking campaign performance metrics in real-time. Campaign management tools enable marketers to create targeted and personalized campaigns tailored to specific audience segments, demographics, and behavioral patterns. By leveraging advanced segmentation capabilities, businesses can deliver relevant content and offers that resonate with their audience, thereby enhancing engagement and conversion rates. This personalized approach improves consumer satisfaction and boosts overall campaign effectiveness and RO, while improving the marketing automation market value.

Breakup by Vertical:

BFSI
Retail
Healthcare
IT and Telecom
Government
Entertainment and Media
Education
Others

BFSI holds the largest share in the industry

The BFSI (Banking, Financial Services, and Insurance) sector stands out as the largest segment in the market breakup by vertical in marketing automation due to its unique needs for personalized consumer engagement, regulatory compliance, and competitive differentiation. Within BFSI, marketing automation plays a crucial role in fostering stronger consumer relationships through targeted communications and personalized experiences across various digital channels such as email, social media, and mobile apps. Moreover, the heavy reliance of the sector on data-driven decision-making makes marketing automation indispensable for analyzing consumer behavior, predicting trends, and optimizing marketing campaigns to drive acquisition, retention, and upsell opportunities.

Breakup by Region:

North America
- United States
- Canada
Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
Latin America
- Brazil
- Mexico
- Others
Middle East and Africa

North America leads the market, accounting for the largest marketing automation market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for marketing automation.

North holds the largest share in the marketing automation market due to several key factors. The advanced technological infrastructure and widespread internet penetration provide a solid foundation for the adoption of sophisticated marketing tools. Companies in North America, particularly in the United States, are often early adopters of innovative technologies, which fuels the growth of the marketing automation sector. Additionally, the presence of major technology companies and marketing automation vendors, such as HubSpot, Marketo, and Salesforce, based in this region significantly contributes to its dominance. These companies develop cutting-edge solutions and drive market trends and standards globally.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the marketing automation industry include Activecampaign LLC, Act-On Software Inc., Adobe Inc., Cognizant Technology Solutions Corporation, Hubspot Inc., International Business Machines Corporation, Oracle Corporation, Salesforce.com Inc., SAP SE, SAS Institute Inc., and Teradata Corporation.
Key players have undertaken numerous efforts to drive growth and innovation within the industry. Companies such as HubSpot, Marketo, and Salesforce are at the forefront, continually enhancing their platforms to offer more sophisticated and integrated solutions. HubSpot has expanded its capabilities by adding features such as AI-driven analytics and improved consumer relationship management (CRM) tools, ensuring that users can streamline their marketing efforts effectively. Marketo, acquired by Adobe, has focused on integrating its platform with Adobe's suite of products, providing a seamless experience across marketing, advertising, and analytics. Salesforce, with its Marketing Cloud, has emphasized personalization and consumer journey mapping, utilizing AI and machine learning to optimize marketing campaigns. Additionally, according to the marketing automation market forecast, these key players invest heavily in research and development to stay ahead of emerging trends and technologies. They also engage in strategic partnerships and acquisitions to broaden their product offerings and market reach. For instance, Salesforce's acquisition of ExactTarget significantly boosted its email marketing capabilities. Educational initiatives, such as offering certifications and training programs, are also a priority, helping to cultivate a skilled workforce adept at leveraging marketing automation tools.

Key Questions Answered in This Report

1.How big is the global marketing automation market?
2.What is the expected growth rate of the global marketing automation market during 2025-2033?
3.What are the key factors driving the global marketing automation market?
4.What has been the impact of COVID-19 on the global marketing automation market?
5.What is the breakup of the global marketing automation market based on the component type?
6.What is the breakup of the global marketing automation market based on the deployment type?
7.What is the breakup of the global marketing automation market based on the end-user?
8.What is the breakup of the global marketing automation market based on the application?
9.What is the breakup of the global marketing automation market based on the vertical?
10.What are the key regions in the global marketing automation market?
11.Who are the key players/companies in the global marketing automation market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview
4.2 Key Industry Trends

5 Global Marketing Automation Market

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Component Type

6.1 Software
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
6.2 Services
- 6.2.1 Market Trends
- 6.2.2 Market Forecast

7 Market Breakup by Deployment Type

7.1 On-Premises
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
7.2 Cloud-Based
- 7.2.1 Market Trends
- 7.2.2 Market Forecast

8 Market Breakup by End User

8.1 SMEs
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
8.2 Large Enterprises
- 8.2.1 Market Trends
- 8.2.2 Market Forecast

9 Market Breakup by Application

9.1 Campaign Management
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
9.2 Email Marketing
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
9.3 Lead Nurturing and Lead Scoring
- 9.3.1 Market Trends
- 9.3.2 Market Forecast
9.4 Social Media Marketing
- 9.4.1 Market Trends
- 9.4.2 Market Forecast
9.5 Inbound Marketing
- 9.5.1 Market Trends
- 9.5.2 Market Forecast
9.6 Others
- 9.6.1 Market Trends
- 9.6.2 Market Forecast

10 Market Breakup by Vertical

10.1 BFSI
- 10.1.1 Market Trends
- 10.1.2 Market Forecast
10.2 Retail
- 10.2.1 Market Trends
- 10.2.2 Market Forecast
10.3 Healthcare
- 10.3.1 Market Trends
- 10.3.2 Market Forecast
10.4 IT and Telecom
- 10.4.1 Market Trends
- 10.4.2 Market Forecast
10.5 Government
- 10.5.1 Market Trends
- 10.5.2 Market Forecast
10.6 Entertainment and Media
- 10.6.1 Market Trends
- 10.6.2 Market Forecast
10.7 Education
- 10.7.1 Market Trends
- 10.7.2 Market Forecast
10.8 Others
- 10.8.1 Market Trends
- 10.8.2 Market Forecast

11 Market Breakup by Region

11.1 North America
- 11.1.1 United States
  - 11.1.1.1 Market Trends
  - 11.1.1.2 Market Forecast
- 11.1.2 Canada
  - 11.1.2.1 Market Trends
  - 11.1.2.2 Market Forecast
11.2 Asia-Pacific
- 11.2.1 China
  - 11.2.1.1 Market Trends
  - 11.2.1.2 Market Forecast
- 11.2.2 Japan
  - 11.2.2.1 Market Trends
  - 11.2.2.2 Market Forecast
- 11.2.3 India
  - 11.2.3.1 Market Trends
  - 11.2.3.2 Market Forecast
- 11.2.4 South Korea
  - 11.2.4.1 Market Trends
  - 11.2.4.2 Market Forecast
- 11.2.5 Australia
  - 11.2.5.1 Market Trends
  - 11.2.5.2 Market Forecast
- 11.2.6 Indonesia
  - 11.2.6.1 Market Trends
  - 11.2.6.2 Market Forecast
- 11.2.7 Others
  - 11.2.7.1 Market Trends
  - 11.2.7.2 Market Forecast
11.3 Europe
- 11.3.1 Germany
  - 11.3.1.1 Market Trends
  - 11.3.1.2 Market Forecast
- 11.3.2 France
  - 11.3.2.1 Market Trends
  - 11.3.2.2 Market Forecast
- 11.3.3 United Kingdom
  - 11.3.3.1 Market Trends
  - 11.3.3.2 Market Forecast
- 11.3.4 Italy
  - 11.3.4.1 Market Trends
  - 11.3.4.2 Market Forecast
- 11.3.5 Spain
  - 11.3.5.1 Market Trends
  - 11.3.5.2 Market Forecast
- 11.3.6 Russia
  - 11.3.6.1 Market Trends
  - 11.3.6.2 Market Forecast
- 11.3.7 Others
  - 11.3.7.1 Market Trends
  - 11.3.7.2 Market Forecast
11.4 Latin America
- 11.4.1 Brazil
  - 11.4.1.1 Market Trends
  - 11.4.1.2 Market Forecast
- 11.4.2 Mexico
  - 11.4.2.1 Market Trends
  - 11.4.2.2 Market Forecast
- 11.4.3 Others
  - 11.4.3.1 Market Trends
  - 11.4.3.2 Market Forecast
11.5 Middle East and Africa
- 11.5.1 Market Trends
- 11.5.2 Market Breakup by Country
- 11.5.3 Market Forecast

12 SWOT Analysis

12.1 Overview
12.2 Strengths
12.3 Weaknesses
12.4 Opportunities
12.5 Threats

13 Value Chain Analysis

14 Porters Five Forces Analysis

14.1 Overview
14.2 Bargaining Power of Buyers
14.3 Bargaining Power of Suppliers
14.4 Degree of Competition
14.5 Threat of New Entrants
14.6 Threat of Substitutes

15 Price Analysis

16 Competitive Landscape

16.1 Market Structure
16.2 Key Players
16.3 Profiles of Key Players
- 16.3.1 Activecampaign LLC
  - 16.3.1.1 Company Overview
  - 16.3.1.2 Product Portfolio
- 16.3.2 Act-On Software Inc.
  - 16.3.2.1 Company Overview
  - 16.3.2.2 Product Portfolio
- 16.3.3 Adobe Inc.
  - 16.3.3.1 Company Overview
  - 16.3.3.2 Product Portfolio
  - 16.3.3.3 Financials
  - 16.3.3.4 SWOT Analysis
- 16.3.4 Cognizant Technology Solutions Corporation
  - 16.3.4.1 Company Overview
  - 16.3.4.2 Product Portfolio
  - 16.3.4.3 Financials
  - 16.3.4.4 SWOT Analysis
- 16.3.5 Hubspot Inc.
  - 16.3.5.1 Company Overview
  - 16.3.5.2 Product Portfolio
  - 16.3.5.3 Financials
- 16.3.6 International Business Machines Corporation
  - 16.3.6.1 Company Overview
  - 16.3.6.2 Product Portfolio
  - 16.3.6.3 Financials
  - 16.3.6.4 SWOT Analysis
- 16.3.7 Oracle Corporation
  - 16.3.7.1 Company Overview
  - 16.3.7.2 Product Portfolio
  - 16.3.7.3 Financials
  - 16.3.7.4 SWOT Analysis
- 16.3.8 Salesforce.com Inc.
  - 16.3.8.1 Company Overview
  - 16.3.8.2 Product Portfolio
  - 16.3.8.3 Financials
  - 16.3.8.4 SWOT Analysis
- 16.3.9 SAP SE
  - 16.3.9.1 Company Overview
  - 16.3.9.2 Product Portfolio
  - 16.3.9.3 Financials
  - 16.3.9.4 SWOT Analysis
- 16.3.10 SAS Institute Inc.
  - 16.3.10.1 Company Overview
  - 16.3.10.2 Product Portfolio
  - 16.3.10.3 SWOT Analysis
- 16.3.11 Teradata Corporation
  - 16.3.11.1 Company Overview
  - 16.3.11.2 Product Portfolio
  - 16.3.11.3 Financials
  - 16.3.11.4 SWOT Analysis

マーケティングオートメーション市場の分析：コンポーネントの種類別、展開方式別、エンドユーザー別、用途別、業種別、地域別（2025～2033年）

Marketing Automation Market Report by Component Type, Deployment Type, End User, Application, Vertical, and Region 2025-2033

マーケティングオートメーション市場の分析：

マーケティングオートメーション市場の動向：

目次

第1章 序文

第2章 分析範囲・手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

第5章 世界のマーケティングオートメーション市場

第6章 市場区分：コンポーネントの種類別

第7章 市場区分：展開方式別

第8章 市場区分：エンドユーザー別

第9章 市場区分：用途別

第10章 市場区分：業種別

第11章 市場区分：地域別

第12章 SWOT分析

第13章 バリューチェーン分析

第14章 ポーターのファイブフォース分析

第15章 価格分析

第16章 競合情勢