|
市場調査レポート
商品コード
1746580
日本のマーケティングオートメーション市場レポート：コンポーネントタイプ、展開タイプ、エンドユーザー、用途、業界別、地域別、2025年～2033年Japan Marketing Automation Market Report by Component Type, Deployment Type, End User, Application, Vertical, and Region 2025-2033 |
||||||
カスタマイズ可能
|
|||||||
| 日本のマーケティングオートメーション市場レポート：コンポーネントタイプ、展開タイプ、エンドユーザー、用途、業界別、地域別、2025年～2033年 |
|
出版日: 2025年06月02日
発行: IMARC
ページ情報: 英文 115 Pages
納期: 5～7営業日
|
- 全表示
- 概要
- 目次
マーケティングオートメーション市場規模は2024年に4億810万米ドルに達しました。今後、IMARC Groupは、市場は2033年までに8億4,810万米ドルに達し、2025年から2033年にかけて8.5%の成長率（CAGR）を示すと予測しています。デジタルマーケティングチャネルとオンラインプラットフォームの利用拡大、効果的なリード生成とナーチャリングへの要求の高まり、人工知能と機械学習技術の迅速な進歩は、市場成長を促進する主な要因のいくつかを表しています。
本レポートで扱う主な質問
- 日本のマーケティングオートメーション市場はこれまでどのように推移し、今後どのように推移していくのか？
- COVID-19が日本のマーケティングオートメーション市場に与えた影響は？
- 日本のマーケティングオートメーション市場のコンポーネントタイプ別区分は？
- 日本のマーケティングオートメーション市場の展開タイプ別の区分は？
- 日本のマーケティングオートメーション市場のエンドユーザー別の区分は？
- 日本のマーケティングオートメーション市場の用途別区分は？
- 日本のマーケティングオートメーション市場の業種別区分は？
- 日本のマーケティングオートメーション市場のバリューチェーンにおける様々なステージとは？
- 日本のマーケティングオートメーションにおける主な促進要因と課題は何か？
- 日本のマーケティングオートメーション市場の構造と主要プレイヤーは？
- 日本のマーケティングオートメーション市場における競合の程度は？
目次
第1章 序文
第2章 調査範囲と調査手法
- 調査の目的
- ステークホルダー
- データソース
- 市場推定
- 調査手法
第3章 エグゼクティブサマリー
第4章 日本のマーケティングオートメーション市場：イントロダクション
- 概要
- 市場力学
- 業界動向
- 競合情報
第5章 日本のマーケティングオートメーション市場情勢
- 過去および現在の市場動向（2019～2024年）
- 市場予測（2025～2033年）
第6章 日本のマーケティングオートメーション市場：コンポーネントタイプ別の内訳
- ソフトウェア
- サービス
第7章 日本のマーケティングオートメーション市場：展開タイプ別の内訳
- オンプレミス
- クラウドベース
第8章 日本のマーケティングオートメーション市場：エンドユーザー別の内訳
- 中小企業
- 大企業
第9章 日本のマーケティングオートメーション市場：用途別の内訳
- キャンペーン管理
- メールマーケティング
- リードナーチャリングとリードスコアリング
- ソーシャルメディアマーケティング
- インバウンドマーケティング
- その他
第10章 日本のマーケティングオートメーション市場：業界別の内訳
- BFSI
- 小売り
- ヘルスケア
- ITおよび通信
- 政府
- エンターテインメントとメディア
- 教育
- その他
第11章 日本のマーケティングオートメーション市場：競合情勢
- 概要
- 市場構造
- 市場企業のポジショニング
- 主要成功戦略
- 競合ダッシュボード
- 企業評価象限
第12章 主要企業のプロファイル
第13章 日本のマーケティングオートメーション市場：業界分析
- 促進要因・抑制要因・機会
- ポーターのファイブフォース分析
- バリューチェーン分析
第14章 付録
Japan marketing automation market size reached USD 408.1 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 848.1 Million by 2033, exhibiting a growth rate (CAGR) of 8.5% during 2025-2033. The increasing uptake of digital marketing channels and online platforms, the escalating requirement for effective lead generation and nurturing, and the swift progress in artificial intelligence and machine learning technologies represent some of the key factors driving the market growth.
Marketing automation employs software platforms and tools to mechanize repetitive marketing responsibilities and enhance the efficiency of marketing procedures. This technology empowers enterprises to automate various marketing activities, including email marketing, social media updates, lead cultivation, campaign administration, and customer segmentation. Marketing automation fosters personalized and precisely targeted communication with customers, thereby enhancing engagement levels and boosting conversion rates. Moreover, it aids businesses in conserving time, reducing manual labor, and refining their marketing strategies through data-driven insights and analytics. Through the automation of routine tasks, marketing professionals can channel their efforts toward strategic initiatives, inventive campaigns, and effective customer relationship management. Additionally, marketing automation simplifies lead generation and nurturing, granting businesses the ability to monitor and oversee leads throughout the entire customer journey.
Japan Marketing Automation Market Trends:
The marketing automation market in Japan is experiencing significant growth and transformation in line with global trends in marketing technology adoption. Japanese businesses are increasingly recognizing the value of marketing automation software platforms and tools in streamlining their marketing efforts. With a strong focus on efficiency and data-driven decision-making, Japan's marketing automation market is characterized by a growing demand for solutions that can automate tasks such as email marketing, social media management, lead nurturing, campaign optimization, and customer segmentation. The Japanese business landscape's commitment to personalized and targeted customer communication aligns well with the capabilities of marketing automation, leading to improved engagement and conversion rates. As companies seek to save time, reduce manual effort, and enhance their marketing strategies, the adoption of marketing automation continues to expand. The market is expected to witness further growth as businesses in Japan increasingly prioritize data-driven marketing and customer relationship management strategies to remain competitive in the digital age.
Japan Marketing Automation Market Segmentation:
Component Type Insights:
- Software
- Services
Deployment Type Insights:
- On-Premises
- Cloud-Based
End User Insights:
- SMEs
- Large Enterprises
Application Insights:
- Campaign Management
- Email Marketing
- Lead Nurturing and Lead Scoring
- Social Media Marketing
- Inbound Marketing
- Others
Vertical Insights:
- BFSI
- Retail
- Healthcare
- IT and Telecom
- Government
- Entertainment and Media
- Education
- Others
Competitive Landscape:
The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Key Questions Answered in This Report:
- How has the Japan marketing automation market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the Japan marketing automation market?
- What is the breakup of the Japan marketing automation market on the basis of component type?
- What is the breakup of the Japan marketing automation market on the basis of deployment type?
- What is the breakup of the Japan marketing automation market on the basis of end user?
- What is the breakup of the Japan marketing automation market on the basis of application?
- What is the breakup of the Japan marketing automation market on the basis of vertical?
- What are the various stages in the value chain of the Japan marketing automation market?
- What are the key driving factors and challenges in the Japan marketing automation?
- What is the structure of the Japan marketing automation market and who are the key players?
- What is the degree of competition in the Japan marketing automation market?
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Japan Marketing Automation Market - Introduction
- 4.1 Overview
- 4.2 Market Dynamics
- 4.3 Industry Trends
- 4.4 Competitive Intelligence
5 Japan Marketing Automation Market Landscape
- 5.1 Historical and Current Market Trends (2019-2024)
- 5.2 Market Forecast (2025-2033)
6 Japan Marketing Automation Market - Breakup by Component Type
- 6.1 Software
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
- 6.2 Services
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
7 Japan Marketing Automation Market - Breakup by Deployment Type
- 7.1 On-Premises
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
- 7.2 Cloud-Based
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
8 Japan Marketing Automation Market - Breakup by End User
- 8.1 SMEs
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
- 8.2 Large Enterprises
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)
9 Japan Marketing Automation Market - Breakup by Application
- 9.1 Campaign Management
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2019-2024)
- 9.1.3 Market Forecast (2025-2033)
- 9.2 Email Marketing
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2019-2024)
- 9.2.3 Market Forecast (2025-2033)
- 9.3 Lead Nurturing and Lead Scoring
- 9.3.1 Overview
- 9.3.2 Historical and Current Market Trends (2019-2024)
- 9.3.3 Market Forecast (2025-2033)
- 9.4 Social Media Marketing
- 9.4.1 Overview
- 9.4.2 Historical and Current Market Trends (2019-2024)
- 9.4.3 Market Forecast (2025-2033)
- 9.5 Inbound Marketing
- 9.5.1 Overview
- 9.5.2 Historical and Current Market Trends (2019-2024)
- 9.5.3 Market Forecast (2025-2033)
- 9.6 Others
- 9.6.1 Historical and Current Market Trends (2019-2024)
- 9.6.2 Market Forecast (2025-2033)
10 Japan Marketing Automation Market - Breakup by Vertical
- 10.1 BFSI
- 10.1.1 Overview
- 10.1.2 Historical and Current Market Trends (2019-2024)
- 10.1.3 Market Forecast (2025-2033)
- 10.2 Retail
- 10.2.1 Overview
- 10.2.2 Historical and Current Market Trends (2019-2024)
- 10.2.3 Market Forecast (2025-2033)
- 10.3 Healthcare
- 10.3.1 Overview
- 10.3.2 Historical and Current Market Trends (2019-2024)
- 10.3.3 Market Forecast (2025-2033)
- 10.4 IT and Telecom
- 10.4.1 Overview
- 10.4.2 Historical and Current Market Trends (2019-2024)
- 10.4.3 Market Forecast (2025-2033)
- 10.5 Government
- 10.5.1 Overview
- 10.5.2 Historical and Current Market Trends (2019-2024)
- 10.5.3 Market Forecast (2025-2033)
- 10.6 Entertainment and Media
- 10.6.1 Overview
- 10.6.2 Historical and Current Market Trends (2019-2024)
- 10.6.3 Market Forecast (2025-2033)
- 10.7 Education
- 10.7.1 Overview
- 10.7.2 Historical and Current Market Trends (2019-2024)
- 10.7.3 Market Forecast (2025-2033)
- 10.8 Others
- 10.8.1 Historical and Current Market Trends (2019-2024)
- 10.8.2 Market Forecast (2025-2033)
11 Japan Marketing Automation Market - Competitive Landscape
- 11.1 Overview
- 11.2 Market Structure
- 11.3 Market Player Positioning
- 11.4 Top Winning Strategies
- 11.5 Competitive Dashboard
- 11.6 Company Evaluation Quadrant
12 Profiles of Key Players
- 12.1 Company A
- 12.1.1 Business Overview
- 12.1.2 Services Offered
- 12.1.3 Business Strategies
- 12.1.4 SWOT Analysis
- 12.1.5 Major News and Events
- 12.2 Company B
- 12.2.1 Business Overview
- 12.2.2 Services Offered
- 12.2.3 Business Strategies
- 12.2.4 SWOT Analysis
- 12.2.5 Major News and Events
- 12.3 Company C
- 12.3.1 Business Overview
- 12.3.2 Services Offered
- 12.3.3 Business Strategies
- 12.3.4 SWOT Analysis
- 12.3.5 Major News and Events
- 12.4 Company D
- 12.4.1 Business Overview
- 12.4.2 Services Offered
- 12.4.3 Business Strategies
- 12.4.4 SWOT Analysis
- 12.4.5 Major News and Events
- 12.5 Company E
- 12.5.1 Business Overview
- 12.5.2 Services Offered
- 12.5.3 Business Strategies
- 12.5.4 SWOT Analysis
- 12.5.5 Major News and Events
13 Japan Marketing Automation Market - Industry Analysis
- 13.1 Drivers, Restraints, and Opportunities
- 13.1.1 Overview
- 13.1.2 Drivers
- 13.1.3 Restraints
- 13.1.4 Opportunities
- 13.2 Porters Five Forces Analysis
- 13.2.1 Overview
- 13.2.2 Bargaining Power of Buyers
- 13.2.3 Bargaining Power of Suppliers
- 13.2.4 Degree of Competition
- 13.2.5 Threat of New Entrants
- 13.2.6 Threat of Substitutes
- 13.3 Value Chain Analysis
