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市場調査レポート
商品コード
1566133
マーケティングオートメーションの市場規模、シェア、成長分析、コンポーネント別、展開タイプ別、用途別、組織規模別、業界別、地域別 - 産業予測、2024年～2031年Marketing Automation Market Size, Share, Growth Analysis, By Component, By Deployment Type, By Application, By Organization Size, By Vertical, By Region - Industry Forecast 2024-2031 |
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| マーケティングオートメーションの市場規模、シェア、成長分析、コンポーネント別、展開タイプ別、用途別、組織規模別、業界別、地域別 - 産業予測、2024年～2031年 |
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出版日: 2024年10月01日
発行: SkyQuest
ページ情報: 英文 157 Pages
納期: 3～5営業日
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- 全表示
- 概要
- 目次
マーケティングオートメーションの世界市場規模は、2022年に51億米ドルと評価され、2023年の57億6,000万米ドルから2031年には152億米ドルに成長し、予測期間（2024-2031年）のCAGRは12.90％で成長する見通しです。
世界のマーケティングオートメーション市場は、デジタル戦略へのシフト、業務効率化とパーソナライズされた顧客対応への需要の高まりによって、大きな変革期を迎えています。主な市場促進要因としては、マーケティングワークフローを最適化する必要性や、AIや機械学習技術の統合によって促進されるデータ分析や顧客セグメンテーションの機能強化が挙げられます。クラウドベースのプラットフォームと多様な自動化ソリューションの台頭が、特に北米と欧州での採用率をリードし、市場の成長を後押ししています。一方、新興国でもビジネスプロセスを最適化するマーケティングオートメーションの価値が認識されつつあり、さらなる拡大の可能性を示しています。しかし、データプライバシーに関する懸念や、強固な自動化システムの導入に伴う複雑さなどの課題が、普及の妨げになる可能性があります。全体として、マーケティングオートメーションの市場情勢は急速に進化しており、先進技術を活用してマーケティング活動を強化し、顧客エンゲージメントを促進することを目指す企業の嗜好の変化を反映しています。
目次
イントロダクション
- 調査の目的
- 定義
- 市場範囲
調査手法
- 情報調達
- 二次データソースと一次データソース
- 市場規模予測
- 市場の想定と制限
エグゼクティブサマリー
- 市場概要見通し
- 供給需要動向分析
- セグメント別機会分析
市場力学と見通し
- 市場力学
- 促進要因
- 機会
- 抑制要因
- 課題
- ポーターの分析
主な市場の考察
- 主な成功要因
- 競合の程度
- 主な投資機会
- 市場のエコシステム
- サプライチェーン分析
- 顧客と購買基準の分析
- 価格分析
- 特許分析
- ケーススタディ分析
- 関税と規制状況
マーケティングオートメーション市場：コンポーネント別
- 市場概要
- ソフトウェア
- サービス
マーケティングオートメーション市場：展開タイプ別
- 市場概要
- クラウド
- オンプレミス
マーケティングオートメーション市場：用途別
- 市場概要
- キャンペーン管理
- メールマーケティング
- リード育成とリードスコアリング
- ソーシャルメディアマーケティング
- インバウンドマーケティング
- 分析とレポート
- その他の用途
マーケティングオートメーション市場：組織規模別
- 市場概要
- 大企業
- 中小企業
マーケティングオートメーション市場：業界別
- 市場概要
- BFSI
- ITおよび通信
- 小売・消費財
- 旅行とホスピタリティ
- ヘルスケアとライフサイエンス
- 教育
- メディアとエンターテイメント
- 製造業
- その他の業界
マーケティングオートメーション市場規模：地域別
- 市場概要
- 北米
- 米国
- カナダ
- 欧州
- ドイツ
- スペイン
- フランス
- 英国
- イタリア
- その他欧州地域
- アジア太平洋地域
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
- ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
- 中東・アフリカ（MEA）
- GCC諸国
- 南アフリカ
- その他中東・アフリカ地域
競合情勢
- 上位5社の比較
- 主要企業の市場ポジショニング（2023年）
- 主な市場企業が採用した戦略
- 市場における最近の活動
- 主要企業の市場シェア（2023年）
主要企業プロファイル
- Adobe（US）
- IBM（US）
- Oracle（US）
- Salesforce（US）
- Microsoft（US）
- HubSpot（US）
- Keap（US）
- Thryv（US）
- Sendinblue（France）
- Teradata（US）
- Act-On Software（US）
- ActiveCampaign（US）
- SAS（US）
- GetResponse（Poland）
- ClickDimensions（US）
- LeadSquared（India）
- Zoho（India）
- Acoustic（US）
- Klaviyo（US）
- Omnisend（Lithuania）
- Drip（US）
- Net-Results（US）
- SimplyCast（Canada）
- ConvertKit（US）
- VBOUT（US）
- Edrone（Poland）
- Ometria（UK）
- GreenRope（US）
Global Marketing Automation Market size was valued at USD 5.10 billion in 2022 and is poised to grow from USD 5.76 billion in 2023 to USD 15.20 billion by 2031, growing at a CAGR of 12.90% during the forecast period (2024-2031).
The global marketing automation market is undergoing significant transformation, driven by a shift towards digital strategies and an increasing demand for operational efficiency and personalized customer interactions. Key market drivers include the need to optimize marketing workflows and the enhanced capabilities for data analysis and customer segmentation facilitated by integrating AI and machine learning technologies. The rise of cloud-based platforms and a diverse array of automation solutions is fueling market growth, particularly in North America and Europe, which are leading in adoption rates. Meanwhile, emerging economies are also recognizing the value of marketing automation for optimizing business processes, indicating potential for further expansion. However, challenges such as data privacy concerns and the complexities associated with implementing robust automation systems may hinder progress. Overall, the marketing automation landscape is evolving rapidly, reflecting changing preferences among businesses aiming to leverage advanced technologies to enhance their marketing efforts and drive customer engagement.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Market Segmental Analysis
Global Marketing Automation Market is segmented by Component, Deployment Type, Application, Organization Size, Vertical, and region. Based on Component, the market is segmented into Software, and Services. Based on Deployment Type, the market is segmented into Cloud, and On-Premises. Based on Application, the market is segmented into Campaign Management, Email Marketing, Lead Nurturing and Lead Scoring, Social Media Marketing, Inbound Marketing, Analytics and Reporting, and Other Applications. Based on Organization Size, the market is segmented into Large Enterprises, and Small and Medium-Sized Enterprises. Based on Vertical, the market is segmented into Banking, Financial Services, and Insurance, IT and Telecom, Retail and Consumer Goods, Travel and Hospitality, Healthcare and Life Sciences, Education, Media and Entertainment, and Manufacturing. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Driver of the Global Market
The escalating demand for enhanced operational efficiency and optimized marketing processes significantly drives the global market for automation tools. As businesses prioritize delivering personalized and targeted customer experiences, there is an increasing reliance on marketing automation platforms capable of sophisticated segmentation and tailored content delivery. This trend is further amplified by the rapid growth of digital marketing strategies and the continuous influx of data, emphasizing the critical role of automation in sifting through extensive datasets to derive actionable insights. Consequently, organizations are increasingly adopting these tools, propelling the automation market towards unprecedented growth and innovation on a global scale.
Restraints in the Global Market
The complexity of implementing advanced automation systems stands as a considerable market restraint in the global landscape, particularly impacting smaller enterprises that often grapple with inadequate resources and expertise. Moreover, the escalating concerns surrounding data privacy and customer data utilization introduce significant ethical and regulatory challenges that can deter potential investments. These factors are further compounded by organizational resistance to change, where ingrained operational practices hinder swift adaptation to new technologies. Additionally, the necessity for comprehensive employee training adds further layers of difficulty, ultimately leading to a sluggish adoption rate across the market and stifling growth opportunities.
Market Trends of the Global Market
The global market is witnessing a pronounced trend towards hyper-personalization, driven by businesses harnessing advanced data analytics and artificial intelligence to customize marketing strategies for individual consumers. This strategic shift is complemented by the increasing use of chatbots and conversational marketing, which facilitate immediate customer interaction and engagement. Furthermore, the adoption of Account-Based Marketing (ABM) is emerging as a critical tactic, empowering organizations to focus on specific high-value accounts with remarkable precision. Together, these trends reflect a transformative approach to marketing, aiming to enhance customer experiences and drive measurable business growth in a competitive landscape.
Table of Contents
Introduction
- Objectives of the Study
- Definitions
- Market Scope
Research Methodology
- Information Procurement
- Secondary & Primary Data Sources
- Market Size Estimation
- Market Assumptions & Limitations
Executive Summary
- Market Overview Outlook
- Supply Demand Trend Analysis
- Segmental Opportunity Analysis
Market Dynamics & Outlook
- Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
- Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Key Market Insights
- Key Success Factor
- Degree of Competition
- Top Investment Pockets
- Ecosystem of the Market
- Supply Chain Analysis
- Customer & Buying Criteria Analysis
- Pricing Analysis
- Patent Analysis
- Case Study Analysis
- Tariff And Regulatory Landscape
Marketing Automation Market by Component
- Market Overview
- Software
- Services
Marketing Automation Market by Deployment Type
- Market Overview
- Cloud
- On-Premises
Marketing Automation Market by Application
- Market Overview
- Campaign Management
- Email Marketing
- Lead Nurturing and Lead Scoring
- Social Media Marketing
- Inbound Marketing
- Analytics and Reporting
- Other Applications
Marketing Automation Market by Organization Size
- Market Overview
- Large Enterprises
- Small And Medium-Sized Enterprises
Marketing Automation Market by Vertical
- Market Overview
- BFSI
- IT and Telecom
- Retail and Consumer Goods
- Travel and Hospitality
- Healthcare and Life Sciences
- Education
- Media and Entertainment
- Manufacturing
- Other Vertical
Marketing Automation Market Size by Region
- Market Overview
- North America
- USA
- Canada
- Europe
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Latin America
- Brazil
- Rest of Latin America
- Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA
Competitive Landscape
- Top 5 Player Comparison
- Market Positioning of Key Players, 2023
- Strategies Adopted by Key Market Players
- Recent Activities in the Market
- Key Companies Market Share (%), 2023
Key Company Profiles
- Adobe (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- IBM (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Oracle (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Salesforce (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Microsoft (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- HubSpot (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Keap (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Thryv (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Sendinblue (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Teradata (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Act-On Software (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- ActiveCampaign (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- SAS (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- GetResponse (Poland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- ClickDimensions (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- LeadSquared (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Zoho (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Acoustic (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Klaviyo (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Omnisend (Lithuania)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Drip (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Net-Results (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- SimplyCast (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- ConvertKit (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- VBOUT (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Edrone (Poland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Ometria (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- GreenRope (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
