ベーカリー製品の日本市場 - 市場規模、シェア、動向、予測：製品タイプ別、流通チャネル別、地域別、2025年～2033年

日本のベーカリー製品市場規模は2024年に315億米ドルに達しました。IMARC Groupは、2033年には416億米ドルに達し、2025年から2033年にかけて3.10%の成長率（CAGR）を示すと予測しています。簡便ですぐに食べられる食品への需要の高まり、洋風焼き菓子の人気の高まり、健康的で機能的な食材への関心の高まり、進化する消費者の嗜好に応えるためのフレーバー、パッケージング、高級職人によるベーカリー製品の革新などが、日本のベーカリー製品市場シェアを押し上げている主な要因です。

本レポートで扱う主な質問

• 日本のベーカリー製品市場はこれまでどのように推移してきたか？
• 日本のベーカリー製品市場の製品タイプ別区分は？
• 日本のベーカリー製品市場の流通チャネル別区分は？
• 日本のベーカリー製品市場の地域別区分は？
• 日本のベーカリー製品市場のバリューチェーンにおける様々なステージとは？
• 日本のベーカリー製品市場の主な促進要因と課題は？
• 日本のベーカリー製品市場の構造と主要プレーヤーは？
• 日本のベーカリー製品市場の競合状況は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
• 市場推定
• 調査手法

第3章 エグゼクティブサマリー

第4章 日本のベーカリー製品市場 - イントロダクション

• 概要
• 市場力学
• 業界動向
• 競合情報

第5章 日本のベーカリー製品市場情勢

• 過去および現在の市場動向（2019～2024年）
• 市場予測（2025～2033年）

第6章 日本のベーカリー製品市場 - 製品タイプ別内訳

• ビスケット
• ブレッド・ロールパン
• ケーキ・ペストリー
• ラスク

第7章 日本のベーカリー製品市場 - 流通チャネル別内訳

• コンビニエンスストア
• スーパーマーケット・ハイパーマーケット
• 独立系小売業者
• 職人ベーカリー
• オンラインストア
• その他

第8章 日本のベーカリー製品市場 - 競合情勢

• 概要
• 市場構造
• 市場企業のポジショニング
• 主要成功戦略
• 競合ダッシュボード
• 企業評価象限

第9章 主要企業のプロファイル

第10章 日本のベーカリー製品市場 - 業界分析

• 促進要因・抑制要因・機会
• ポーターのファイブフォース分析
• バリューチェーン分析

第11章 付録

The Japan bakery products market size reached USD 31.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 41.6 Billion by 2033, exhibiting a growth rate (CAGR) of 3.10% during 2025-2033. The increasing demand for convenient and ready-to-eat foods, rising popularity of Western-style baked goods, growing interest in healthy and functional ingredients, and innovation in flavors, packaging, and premium artisanal bakery offerings to cater to evolving consumer preferences are some of the major factors fueling the Japan bakery products market share.

Japan Bakery Products Market Trends:

Increasing Demand for Convenient and Ready-to-Eat Foods

The fast-paced lifestyle of Japanese consumers is driving demand for convenient, ready-to-eat (RTE) bakery products. People now need quick meal solutions since busy schedules and the increase of urban population patterns have become frequent. Sandwiches, along with pastries and packaged bread, function as convenient food items that substitute rice-based dishes for busy customers. Convenience stores, supermarkets, and bakeries have expanded their offerings with a wide range of pre-packaged and fresh bakery items, catering to office workers, students, and busy families, thereby driving the Japan bakery products market growth. The rise of 24/7 convenience store culture, coupled with the growing influence of Western eating habits, has further boosted the demand for bakery products in Japan. For instance, in March 2025, the Japanese public broadcaster NHK reported that the 7-Eleven corporation is considering a significant investment to install and expand its in-store cooking equipment, citing a source with knowledge of the project. About half of 7-Eleven's 20,000 convenience stores in Japan would be impacted by the 10 billion yen initiative, which includes planned improvements like in-store ovens that can bake bread to fill the branch with.

Rising Popularity of Western-Style Baked Goods

While traditional Japanese desserts like mochi and dorayaki remain popular, there has been a significant increase in the consumption of Western-style bakery products. Items such as croissants, doughnuts, Danish pastries, and baguettes have become staple products in Japanese bakeries and cafes. The influence of European and American bakery chains, along with international travel and exposure to foreign cuisines, has contributed to this trend. Additionally, Japan's growing cafe culture has increased the popularity of baked goods as breakfast items or snacks paired with coffee and tea. Bakeries are also introducing hybrid desserts, blending traditional Japanese flavors like matcha, yuzu, and red bean with Western pastries to appeal to both local and international consumers, thus creating a positive Japan bakery products market outlook. This fusion of tradition and innovation is helping bakeries cater to evolving tastes while preserving cultural identity. For instance, in August 2024, Tom Cat Bakery introduced a collection of handcrafted Japanese Milk Bread items. Developed in collaboration with Yamazaki Baking from Japan, the collection features Shokupan sandwich loaves, seeded rolls, and hamburger buns. As consumer preferences continue to diversify, such collaborations and product innovations are expected to further strengthen the market outlook across Japan.

Japan Bakery Products Market Segmentation:

Product Type Insights:

• Biscuits
  • Cookies
  • Cream Biscuits
  • Glucose Biscuits
  • Marie Biscuits
  • Non-Salt Cracker Biscuits
  • Salt Cracker Biscuits
  • Milk Biscuits
  • Others
• Bread and Rolls
  • Artisanal Bakeries
  • In-Store Bakeries
  • Packaged
• Cakes and Pastries
  • Artisanal Bakeries
  • In-Store Bakeries
  • Packaged
• Rusks
  • Artisanal Bakeries
  • In-Store Bakeries
  • Packaged

Distribution Channel Insights:

• Convenience Stores
• Supermarkets and Hypermarkets
• Independent Retailers
• Artisanal Bakeries
• Online Stores
• Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

• How has the Japan bakery products market performed so far and how will it perform in the coming years?
• What is the breakup of the Japan bakery products market on the basis of product type?
• What is the breakup of the Japan bakery products market on the basis of distribution channel?
• What is the breakup of the Japan bakery products market on the basis of region?
• What are the various stages in the value chain of the Japan bakery products market?
• What are the key driving factors and challenges in the Japan bakery products market?
• What is the structure of the Japan bakery products market and who are the key players?
• What is the degree of competition in the Japan bakery products market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Bakery Products Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Bakery Products Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Bakery Products Market - Breakup by Product Type

• 6.1 Biscuits
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Segmentation
    • 6.1.3.1 Cookies
    • 6.1.3.2 Cream Biscuits
    • 6.1.3.3 Glucose Biscuits
    • 6.1.3.4 Marie Biscuits
    • 6.1.3.5 Non-Salt Cracker Biscuits
    • 6.1.3.6 Salt Cracker Biscuits
    • 6.1.3.7 Milk Biscuits
    • 6.1.3.8 Others
  • 6.1.4 Market Forecast (2025-2033)
• 6.2 Bread and Rolls
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Segmentation
    • 6.2.3.1 Artisanal Bakeries
    • 6.2.3.2 In-Store Bakeries
    • 6.2.3.3 Packaged
  • 6.2.4 Market Forecast (2025-2033)
• 6.3 Cakes and Pastries
  • 6.3.1 Overview
  • 6.3.2 Historical and Current Market Trends (2019-2024)
  • 6.3.3 Market Segmentation
    • 6.3.3.1 Artisanal Bakeries
    • 6.3.3.2 In-Store Bakeries
    • 6.3.3.3 Packaged
  • 6.3.4 Market Forecast (2025-2033)
• 6.4 Rusks
  • 6.4.1 Overview
  • 6.4.2 Historical and Current Market Trends (2019-2024)
  • 6.4.3 Market Segmentation
    • 6.4.3.1 Artisanal Bakeries
    • 6.4.3.2 In-Store Bakeries
    • 6.4.3.3 Packaged
  • 6.4.4 Market Forecast (2025-2033)

7 Japan Bakery Products Market - Breakup by Distribution Channel

• 7.1 Convenience Stores
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Supermarkets and Hypermarkets
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)
• 7.3 Independent Retailers
  • 7.3.1 Overview
  • 7.3.2 Historical and Current Market Trends (2019-2024)
  • 7.3.3 Market Forecast (2025-2033)
• 7.4 Artisanal Bakeries
  • 7.4.1 Overview
  • 7.4.2 Historical and Current Market Trends (2019-2024)
  • 7.4.3 Market Forecast (2025-2033)
• 7.5 Online Stores
  • 7.5.1 Overview
  • 7.5.2 Historical and Current Market Trends (2019-2024)
  • 7.5.3 Market Forecast (2025-2033)
• 7.6 Others
  • 7.6.1 Historical and Current Market Trends (2019-2024)
  • 7.6.2 Market Forecast (2025-2033)

8 Japan Bakery Products Market - Competitive Landscape

• 8.1 Overview
• 8.2 Market Structure
• 8.3 Market Player Positioning
• 8.4 Top Winning Strategies
• 8.5 Competitive Dashboard
• 8.6 Company Evaluation Quadrant

9 Profiles of Key Players

• 9.1 Company A
  • 9.1.1 Business Overview
  • 9.1.2 Products Offered
  • 9.1.3 Business Strategies
  • 9.1.4 SWOT Analysis
  • 9.1.5 Major News and Events
• 9.2 Company B
  • 9.2.1 Business Overview
  • 9.2.2 Products Offered
  • 9.2.3 Business Strategies
  • 9.2.4 SWOT Analysis
  • 9.2.5 Major News and Events
• 9.3 Company C
  • 9.3.1 Business Overview
  • 9.3.2 Products Offered
  • 9.3.3 Business Strategies
  • 9.3.4 SWOT Analysis
  • 9.3.5 Major News and Events
• 9.4 Company D
  • 9.4.1 Business Overview
  • 9.4.2 Products Offered
  • 9.4.3 Business Strategies
  • 9.4.4 SWOT Analysis
  • 9.4.5 Major News and Events
• 9.5 Company E
  • 9.5.1 Business Overview
  • 9.5.2 Products Offered
  • 9.5.3 Business Strategies
  • 9.5.4 SWOT Analysis
  • 9.5.5 Major News and Events

10 Japan Bakery Products Market - Industry Analysis

• 10.1 Drivers, Restraints, and Opportunities
  • 10.1.1 Overview
  • 10.1.2 Drivers
  • 10.1.3 Restraints
  • 10.1.4 Opportunities
• 10.2 Porters Five Forces Analysis
  • 10.2.1 Overview
  • 10.2.2 Bargaining Power of Buyers
  • 10.2.3 Bargaining Power of Suppliers
  • 10.2.4 Degree of Competition
  • 10.2.5 Threat of New Entrants
  • 10.2.6 Threat of Substitutes
• 10.3 Value Chain Analysis

11 Appendix