日本の商用車市場レポート：車両タイプ別、エンジンタイプ別、地域別、2025年～2033年

日本の商用車の市場規模は2024年に81万9,840ユニットに達しました。IMARC Groupは、2033年の市場規模は110万9,300ユニットに達し、2025年から2033年の成長率（CAGR）は3.21%になると予測しています。同市場は、主にロジスティクス需要の拡大と自律走行の急増によって大きな成長を遂げています。さらに、環境に優しい輸送ソリューションへの急速な傾斜とeコマース分野の拡大が、市場拡大をさらに後押ししています。さらに、厳しい排ガス規制が持続可能性を促進し、自動車メーカーにハイブリッドモデルや電気モデルの開発を促し、最終的に成長見通しを後押ししています。

本レポートで扱う主な質問

• 日本の商用車市場はこれまでどのように推移してきたか？
• 日本の商用車市場にCOVID-19が与えた影響は？
• 日本の商用車市場の車両タイプ別区分は？
• 日本の商用車市場のエンジンタイプ別区分は？
• 日本の商用車市場のバリューチェーンにおける各段階とは？
• 日本の商用車市場の主な促進要因と課題は？
• 日本の商用車市場の構造と主要企業は？
• 日本の商用車市場における競合の程度は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
• 市場推定
• 調査手法

第3章 エグゼクティブサマリー

第4章 日本の商用車市場-イントロダクション

• 概要
• 市場力学
• 業界動向
• 競合情報

第5章 日本の商用車市場情勢

• 過去と現在の市場動向（2019年～2024年）
• 市場予測（2025年～2033年）

第6章 日本の商用車市場：車両タイプ別内訳

• バス
• 大型商用トラック
• 小型商用ピックアップトラック
• 軽商用バン
• 中型商用トラック

第7章 日本の商用車市場：エンジンタイプ別内訳

• ハイブリッド車・電気自動車
• ICE

第8章 日本の商用車市場：競合情勢

• 概要
• 市場構造
• 市場企業のポジショニング
• 主要成功戦略
• 競合ダッシュボード
• 企業評価象限

第9章 主要企業のプロファイル

第10章 日本の商用車市場：業界分析

• 促進要因、抑制要因、機会
• ポーターのファイブフォース分析
• バリューチェーン分析

第11章 付録

Japan commercial vehicles market size reached 819.84 Thousand Units in 2024. Looking forward, IMARC Group expects the market to reach 1,109.30 Thousand Units by 2033, exhibiting a growth rate (CAGR) of 3.21% during 2025-2033. The market is witnessing significant growth, principally driven by amplifying demand for logistics and surge in autonomous driving. Moreover, rapid inclination towards eco-friendly transportation solutions and increasing expansion of e-commerce sector is further aiding the market expansion. In addition, stringent emissions regulations are fostering sustainability, compelling automakers to develop hybrid and electric models, ultimately boosting growth prospects.

Japan Commercial Vehicles Market Analysis:

• Major Market Drivers: The market is substantially driven by technological innovations and increasing demand for effective transportation solutions. The government efforts for sustainability and strict emissions protocols have fueled the adoption of environment-friendly commercial vehicles. In addition, rapid development of infrastructure propels the need for resilient transport fleet, further amplifying market growth. Moreover, the accelerating proliferation of e-commerce logistics and the incorporation of upgraded driver-assistance systems (ADAS) also aids in boosting the product demand in the country.
• Key Market Trends: The market is witnessing significant trends such as the increasing utilization of hybrid and electric vehicles, majorly driven by regulatory policies and environmental awareness. Additionally, there is an intensifying focus on connectivity and digitalization, with fleet management and telematics technologies becoming requisite for operational efficacy. Furthermore, the surge in autonomous driving popularity is redefining the landscape, fostering an improved operational efficiency and safety that ultimately elevates the Japan commercial vehicles market share.
• Competitive Landscape: Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
• Challenges and Opportunities: The market experiences significant challenges, such as inadequacy skilled labor and elevated costs for innovative technologies, compounded by amplified competition from international market and stringent regulatory policies. Nevertheless, numerous opportunities are observed as well, including advancements in smart transportation network and green technologies, primarily driven by infrastructure development and rapid urbanization. In addition, heightening demand for specialized vehicles in emerging sectors and strategic partnerships can spur innovations, further providing ample growth opportunities and a competitive lead.

Japan Commercial Vehicles Market Trends:

Increasing Shift Towards Electrification and Sustainable Technologies

As per the Japan commercial vehicles market forecast, the intensifying inclination towards eco-friendly technologies and electrification of vehicles is anticipated to boost the market growth significantly. This trend is principally driven by a magnifying emphasis on lowering carbon emissions and strict government policies for environmental safety. Moreover, major companies are rapidly investing in hybrid as well as electric commercial vehicle to adhere to the safety standards. In addition, this trend is projected to bolster with rapid innovations in battery technology and escalating development of infrastructure, further reinforcing advancements in zero-emission vehicles, particularly for public transportation and urban delivery fleets. For instance, in April 2024, Daihatsu, a subsidiary of Toyota, which is a Japan-based automotive manufacturer, announced plans to start manufacturing small, affordable electric vehicles specifically for the Japanese market.

Rapid Expansion of Autonomous Driving Technology

According to the Japan commercial vehicles market research, autonomous driving techniques are increasingly gaining traction, with key companies heavily investing in autonomous trucks and advanced driver-assistance systems (ADAS). For instance, in February 2024, Honda Motor Co., Ltd., a leading Japan-based automotive company, and Infineon Technologies AG signed a MoU to develop advanced and competitive vehicle, along with the integration of ADA, power semiconductors and electrical/electronic designs. Such technologies can significantly improve efficiency, safety, and navigate the crucial challenge of labor insufficiency in transport and logistics industry. Moreover, trials of such autonomous vehicles on urban roads and highways are accelerating, facilitating their deployment for commercial purposes. In addition, the soaring emphasis on utilizing machine learning (ML) and artificial intelligence (AI) to enhance operational efficacy and vehicle performance is further driving the market growth.

Increasing Demand for Logistics and E-Commerce Support

The heightened expansion of e-commerce in Japan is escalating the demand for commercial vehicles, especially in the end-point delivery and logistics sector. With an intense surge in online purchases, companies are compelled to upgrade their fleet management and heavily invest in robust and smaller vehicle that can efficiently navigate urban regions. Moreover, this trend is further fueled by an amplified focus on efficiency, with IoT solutions and telematics aiding companies in enhancing their operational efficacy, route planning, and fuel management, ultimately contributing to a positive Japan commercial vehicles market outlook. As per industry reports, Japan was one of the countries that accounted for 87% of e-commerce sales in Asia Pacific region. Additionally, Japan's e-commerce sector is expected to sustain its dominance in the global market dynamics.

Japan Commercial Vehicles Market Segmentation:

Breakup by Vehicle Type:

• Buses
• Heavy-Duty Commercial Trucks
• Light Commercial Pick-Up Trucks
• Light Commercial Vans
• Medium-Duty Commercial Trucks

Buses are one of the crucial segments, generally used for intercity traveling and public transportation. With a heightening focus on lowering congestion in urban areas and endorsing sustainable transportation solutions, manufacturers are actively emphasizing on developing environmentally friendly buses, including electric and hybrid models, which, in turn, is boosting the growth of Japan commercial vehicle market industry. For instance, in July 2024, Hyundai announced the launch of its first electric bus in Japan's Elec City Town. The company has planned to market the product by the end of the year. The 9meter bus, offering 200km driving range, is integrated with lithium-ion batteries, and will accommodate around 54 passengers. Moreover, with an accelerating aging population, the demand for buses is bolstering, mainly driven by magnifying need for effective, easily accessible, and comfortable public transportation. In addition, technological advancements aimed at enhancing connectivity and safety features further improve the modern buses' appeal.

Heavy-duty commercial trucks are requisite for industrial logistics as well as inter-regional transportation in Japan. Such vehicles are manufactured to transport substantial amounts of good across prolonged routes, supporting crucial sectors, such as agriculture, construction, and manufacturing, ultimately bolstering the Japan commercial vehicles market value. Moreover, with an escalating demand for effective logistics, manufacturers are increasingly prioritizing autonomous technologies and fuel-saving engines in heavy-duty trucks to enhance performance. In addition, the segment is also witnessing a surge in adoption of hydrogen-powered, electric, or other sustainably sourced models as Japan aims to lower its carbon footprint by adhering to stringent emissions policies. For instance, in December 2023, Honda Motor Co. and Isuzu Motors, the Japan-based automobile manufacturers, commenced the public testing and demonstration of their Giga Fuel cell, a heavy-duty truck powered by fuel-cell, in Japan. The truck will be launched in 2027 and aligns with the carbon neutrality objective of the country.

Japan commercial vehicles demand is significantly fueled by the light commercial pick-up trucks as they are versatile as well as intensely popular, particularly among small tradesmen and businesses. These trucks are generally leveraged for transporting goods across urban regions and short routes. Moreover, pick-up trucks provide a blend of cost-effectiveness, feasibility, and fuel efficiency, appealing to a broad range of industries. Furthermore, with heightening interest in city logistics, manufacturers are currently upgrading these trucks for better payload capabilities, adaptability, and technological incorporations to improve operational capacities. For instance, in March 2024, Isuzu Motor Limited, a Japan-based manufacturer of commercial vehicles, announced the launch of its first pick-up truck in April, which is a 100% electric vehicle.

Light commercial vans play a crucial role in boosting Japan commercial vehicles growth. These vans are generally deployed for small-scale logistics and end-point delivery in Japan. Their fuel-efficiency and compact built make them a preferable option for navigating congestion regions while offering ample cargo space for numerous commercial demands. Moreover, with a rapid expansion of e-commerce sector in the country, the demand for light commercial vans is significantly fueling, particularly for goods delivery in urban areas. In addition, manufacturers are actively innovating electric models to improve performance as well as sustainability of vans while addressing the logistical needs of businesses. For instance, in May 2023, Toyota Motor Corporation, Suzuki Motor Corporation, and Daihatsu Motor Co. Ltd., three major automobile manufacturers in Japan, announced to unveil their jointly manufactured mini-commercial electric van at a Japanese exhibition event.

Medium-duty trucks form a critical segment in logistics and transportation sector of Japan, providing a balance between adaptability and payload capacities. Such trucks are typically deployed for mid-distance deliveries and intra-regional transport, establishing them as an ideal option for sectors demanding versatile logistics solutions. Moreover, automakers are currently emphasizing on minimizing emissions, enhancing fuel efficiency, and incorporating ADAS technology to upgrade productivity as well as safety. In addition, medium-duty trucks are witnessing amplified adoption primarily due to its extensive functionality, addressing both rural and urban logistics needs.

Breakup by Engine Type:

• Hybrid and Electric Vehicles
• ICE

Hybrid and electric vehicles (EVs) are gaining prominence in Japan's commercial vehicle market, driven by regulatory pressure and environmental concerns. Government incentives and a push toward sustainable transport solutions have encouraged manufacturers to expand their range of low-emission vehicles. Moreover, these technologies are particularly favored in urban logistics and public transport, where reduced emissions and noise pollution are critical. In addition, advancements in battery technology, combined with increasing infrastructure for charging, are further propelling the growth of hybrid and electric commercial vehicles. According to industry reports, Japan's battery electric vehicles sales are projected to significantly increase between 2023 to 2032, attaining a 37.8% revenue share.

Despite the growing preference for eco-friendly alternatives, internal combustion engine (ICE) vehicles continue to dominate Japan's commercial vehicle market. ICE vehicles remain the preferred choice for long-haul freight and heavy-duty applications, where infrastructure and vehicle performance are still key considerations. Their relatively lower upfront costs and established fueling infrastructure ensure their ongoing relevance. However, stringent emission standards are compelling manufacturers to innovate in fuel efficiency and reduce emissions, particularly for diesel-powered commercial vehicles. For instance, in May 2024, Toyota, Subaru, and Mazda, the major automotive companies of Japan, announced a strategic collaboration to develop new ICE that can be integrated with electrical motors to manufacture next-gen hybrid EVs.

Competitive Landscape:

• The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
• The competitive landscape is represented by the presence of major companies in Japan. Such companies are rapidly leveraging substantial research and development investments, resilient distribution networks, and innovative technology to sustain their market dominance. Moreover, strategic collaborations with international markets and rapid innovations are critical in steering through this intensely competitive ecosystem. For instance, in January 2024, ZO Motors, a Japan-based commercial vehicles manufacturer, and Weichai New Energy, a commercial vehicle company in China, announced a strategic partnership for manufacturing and sales of new energy vehicles for the international market, including Japan. In addition, an increasing presence of emerging firms are observed that are actively emphasizing on hybrid and electric commercial vehicles chiefly due to heightening customer demand and stringent environmental policies.

Japan Commercial Vehicles Market News:

• In November 2023, Mitsubishi Motor Corporation announced the launch of its new electric commercial vehicle minicab in Japan. This new vehicle is equipped with new generation drive battery and motor, with a monobox built and cruising range of 180km.
• In June 2024, Honda Motor Co. Ltd., a Japan-based automobile manufacturer, announced the sales of its new commercial mini N-van, an electric vehicle, in Japan. The N-van is integrated with battery heating and cooling system, with a 245km range on a single charge.

Key Questions Answered in This Report:

• How has the Japan commercial vehicles market performed so far, and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan commercial vehicles market?
• What is the breakup of the Japan commercial vehicles market on the basis of vehicle type?
• What is the breakup of the Japan commercial vehicles market on the basis of engine type?
• What are the various stages in the value chain of the Japan commercial vehicles market?
• What are the key driving factors and challenges in the Japan commercial vehicles market?
• What is the structure of the Japan commercial vehicles market, and who are the key players?
• What is the degree of competition in the Japan commercial vehicles market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Commercial Vehicles Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Commercial Vehicles Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Commercial Vehicles Market - Breakup by Vehicle Type

• 6.1 Buses
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Segmentation
  • 6.1.4 Market Forecast (2025-2033)
• 6.2 Heavy-Duty Commercial Trucks
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Segmentation
  • 6.2.4 Market Forecast (2025-2033)
• 6.3 Light Commercial Pick-Up Trucks
  • 6.3.1 Overview
  • 6.3.2 Historical and Current Market Trends (2019-2024)
  • 6.3.3 Market Segmentation
  • 6.3.4 Market Forecast (2025-2033)
• 6.4 Light Commercial Vans
  • 6.4.1 Overview
  • 6.4.2 Historical and Current Market Trends (2019-2024)
  • 6.4.3 Market Segmentation
  • 6.4.4 Market Forecast (2025-2033)
• 6.5 Medium-Duty Commercial Trucks
  • 6.5.1 Overview
  • 6.5.2 Historical and Current Market Trends (2019-2024)
  • 6.5.3 Market Segmentation
  • 6.5.4 Market Forecast (2025-2033)

7 Japan Commercial Vehicles Market - Breakup by Engine Type

• 7.1 Hybrid and Electric Vehicles
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Segmentation
  • 7.1.4 Market Forecast (2025-2033)
• 7.2 ICE
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Segmentation
  • 7.2.4 Market Forecast (2025-2033)

8 Japan Commercial Vehicles Market - Competitive Landscape

• 8.1 Overview
• 8.2 Market Structure
• 8.3 Market Player Positioning
• 8.4 Top Winning Strategies
• 8.5 Competitive Dashboard
• 8.6 Company Evaluation Quadrant

9 Profiles of Key Players

• 9.1 Company A
  • 9.1.1 Business Overview
  • 9.1.2 Product Portfolio
  • 9.1.3 Business Strategies
  • 9.1.4 SWOT Analysis
  • 9.1.5 Major News and Events
• 9.2 Company B
  • 9.2.1 Business Overview
  • 9.2.2 Product Portfolio
  • 9.2.3 Business Strategies
  • 9.2.4 SWOT Analysis
  • 9.2.5 Major News and Events
• 9.3 Company C
  • 9.3.1 Business Overview
  • 9.3.2 Product Portfolio
  • 9.3.3 Business Strategies
  • 9.3.4 SWOT Analysis
  • 9.3.5 Major News and Events
• 9.4 Company D
  • 9.4.1 Business Overview
  • 9.4.2 Product Portfolio
  • 9.4.3 Business Strategies
  • 9.4.4 SWOT Analysis
  • 9.4.5 Major News and Events
• 9.5 Company E
  • 9.5.1 Business Overview
  • 9.5.2 Product Portfolio
  • 9.5.3 Business Strategies
  • 9.5.4 SWOT Analysis
  • 9.5.5 Major News and Events

10 Japan Commercial Vehicles Market - Industry Analysis

• 10.1 Drivers, Restraints and Opportunities
  • 10.1.1 Overview
  • 10.1.2 Drivers
  • 10.1.3 Restraints
  • 10.1.4 Opportunities
• 10.2 Porters Five Forces Analysis
  • 10.2.1 Overview
  • 10.2.2 Bargaining Power of Buyers
  • 10.2.3 Bargaining Power of Suppliers
  • 10.2.4 Degree of Competition
  • 10.2.5 Threat of New Entrants
  • 10.2.6 Threat of Substitutes
• 10.3 Value Chain Analysis

11 Appendix